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Semrush Review: Pros, Cons, Features & Pricing

With extensive experience in the marketing world, including in niche areas like SEO, content strategy, and paid media, I’ve come to recognize which platforms actually deliver actionable insights—and which just pile on data. Semrush is a marketing analytics software that offers a comprehensive digital marketing toolkit, specializing in keyword research, competitive analysis, and online visibility. It’s built for teams that want to stay sharp in competitive spaces like e-commerce, content publishing, and advertising.

In this review, I’ll walk you through what Semrush does well (and where it can fall short). Whether you're focused on keyword research, competitor tracking, backlink analysis, or content planning, this guide will help you understand how Semrush fits into a high-performing marketing stack.

Semrush Evaluation Summary

Semrush Overview

How We Test & Score Tools

Core Features

Ease of Use

Integrations

Semrush Specs

Semrush FAQs

What's Next

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is the Director of Marketing at Discover Holidays and the former Editor of The CMO. With a decade of experience leading high-performing editorial and marketing teams, from shaping travel media narratives at VIVA Lifestyle & Travel to scaling campaigns that turn six-figure budgets into seven-figure returns, Stephanie has mastered the art of storytelling that sells. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.