10 Best Digital Marketing Software For Promoting & Selling Online In 2023

Salesforce CRM is a powerful digital marketing and sales software that supports the entire customer journey, from initial contact to a successful purchase. At its core, the software is a cloud-based software solution that helps businesses manage their customer relationships for discovery to conversion.

The software helps companies automate lead generation, sales tracking, customer service management, and analytics reporting. The software provides an integrated platform where companies can store all their customer data in one place and access it quickly and easily, including customer names, contact information, purchase history, and preferences. Users can also create product details and track which are performing best, based on item category, period, buyer, or other data, and construct a report with actionable insights.

Users can collect data from multiple sources, such as click-throughs, website visits, or social media interactions, and centralize it for easy access by relevant employees or departments. Sales representatives can use the system to track leads or follow up on potential customers. Marketing teams can identify trends or target specific groups with tailored campaigns. And customer service teams can provide personalized support.

Businesses automate campaigns with personalized content based on individual customer profiles to ensure that customers receive messages that are tailored specifically for them. These features also enable marketers to automate labor-intensive tasks such as emails or social media posts to save time and focus on other aspects of their marketing strategy. Its integration capabilities allow businesses to access customer data from multiple sources in one place to get a comprehensive view of their customer's needs and interests.

HubSpot Marketing is a comprehensive software that helps businesses grow their online presence through inbound marketing.

It gives businesses the ability to manage their entire customer journey from start to finish. The software includes features like SEO optimization, content creation, email marketing automation, social media management, and A/B testing capabilities. HubSpot Marketing also offers advanced tools for customer segmentation and personalization to maximize each campaign's effectiveness.

Users can create engaging forms that capture leads with ease with its form builder tool. The software includes a lead-scoring feature that helps businesses prioritize the most valuable leads in their database. It also allows users to automate certain processes such as follow-up emails so they don't have to manually send out messages every time someone visits their website or fills out a form on their landing page. HubSpot Marketing provides data insights that allow users to track how effective their campaigns are at driving traffic and generating leads, which can help them adjust their strategies accordingly. Its integrated CRM capabilities make it easier for businesses to personalize customer interactions by tracking customer data in one place so they can better understand whom they’re targeting with each campaign. 

HubSpot Marketing offers integration with other popular software programs like Salesforce and Microsoft Dynamics CRM, which allows users to sync customer data across multiple platforms easily. This ensures that all customer information is up-to-date and accessible from one place. Users can maintain better control over their sales process while gaining valuable insights into customer behavior and preferences. Its integrated blogging platform allows users to publish blog posts directly from within the CMS without switching back and forth between different programs.

Campaigner is an email marketing platform that helps businesses create, send, track, and analyze their campaigns with powerful features such as drag-and-drop editing, automated triggers, segmentation capabilities, real-time analytics, split testing, and A/B testing. The platform allows users to easily segment customers based on demographics such as age or location and target them with tailored campaigns that are sure to resonate with them. It also has a built-in CRM which helps companies keep track of customer interactions for a better understanding of customer behaviors and preferences.

Campaigner offers integration with popular ecommerce platforms like Magento and WooCommerce so users can easily sync up these product catalogs from these platforms into one central hub. This makes it easy for users to set up targeted campaigns directed at shoppers who have already purchased from their store or those who may be interested in buying from them in the future. Campaigner has tools that allow marketers to manage leads from various sources such as social media channels or web forms.

Campaigner has a drag-and-drop email builder that allows users to quickly create high-quality email campaigns with ease. The builder offers several different template options so that brands can customize the look and feel of their emails. Users can also add images, videos, and other content to make their emails stand out from the competition. Users can set up automated sequences based on customer behavior or create time-based triggers that will send out emails at predetermined intervals. This helps ensure that their messages always reach the right audience at the right time. 

Features include email marketing, marketing automation, landing pages, A/B testing, reporting and analytics, and integrations with other marketing tools to help businesses create effective email campaigns, automate their marketing, and track their results.

Integrations include Shopify, Magento, Adobe Analytics, Surveytown, and Google Analytics. More can be unlocked through Zapier but this requires an account and may incur additional charges. 

Hubspot Marketing is one part of the digital enterprise that is Hubspot. With over 7 million monthly visits to their blog and 150+ user groups for their products, it’s probably safe to assume that they know what they’re doing. Be sure to make use of their free online resources for digital marketing learning. The Hubspot suite consists of inbound marketing, lead generation tools, an automation platform, analytics, advanced CRM, scheduling, quotes, tickets, customer feedback, a CMS editor, SEO recommendations, and more.

You can mix and match what products you want to use and only pay for what you need. Their free marketing platform is quite generous, with email marketing, forms, landing pages, contact management, social media ads, and traffic conversion metrics.

Overall, I’d recommend Hubspot Marketing for anyone just starting out—small businesses, freelancers, entrepreneurs, and startups.

They have everything you need to get started, learn, and grow. Hubspot costs from $35/month and offers a free version with limited features.

Drip is an ecommerce-centric digital marketing software solution (yay!) with multichannel campaign management, abandoned cart touchpoints, and post-purchase campaign templates. They can handle both email and SMS marketing and charge you based on the number of contacts in your system + the number of messages you send monthly.

Drip integrates with over 100 digital tools and apps, including Shopify, Magento, WooCommerce, Big Commerce, any custom online store, Facebook Custom Audiences, Gobot, Thrivecart, WisePops, Chargify, DRift, E-Junkie, PayPal, and others. A paid plan with Zapier will get you even further, unlocking hundreds more connections. Drip is a perfect solution if you need a digital marketing solution that speaks to all of the other tools in your tech stack.

This ensures scalability, as it’s super easy to add new products into the mix as needed.

Drip costs from $39/month and comes with a 14-day free trial.

Thanks to their memorable audio ads (“mail…kimp?”), Mailchimp has become one of the most well-known email marketing tools around. Their generous free plan means that almost every digital marketer has tried them out at least once. However, did you know they do way more than just email marketing nowadays? Mailchimp has grown into an all-in-one marketing platform that offers custom domains for websites and stores; design tools for emails, social ads, landing pages, and postcards (with AI-powered design assistance); audience management tools; and marketing campaign automations.

Mailchimp is a great option for those of you who don’t have a dedicated graphic designer on your marketing team. They really make building aesthetically pleasing digital marketing content so easy. This can save you from looking amateurish in a sea of beautiful online content.

Mailchimp is free to use for a list of up to 2000 contacts. Paid plans cost from $9.99/month and unlock additional marketing features.

You can try out any paid plan for free for 30 days.

Morphio is a digital marketing reporting suite with customizable dashboards with which to manipulate, view, and share your campaign insights. They can help you track things like organic vs paid search results, backlinks, display advertising, engagement metrics, and keywords for your site. Morphio can also audit pay-per-click campaigns (PPC) automatically and will monitor digital ad budgets and pacing so that you don’t have to do it manually.

The platform can auto-exclude ineffective placements, provide alerts for 404s and website errors, and leverage machine learning to make campaign next step suggestions. PPC is a pain in the butt and Morphio can save you a ton of time monitoring and optimizing your ads.

It’s one of those tools that will eventually make sense to have in your marketing tech stack alongside other content and campaign software-as-a-service (SaaS).

Morphio costs from $39/month and comes with a free demo.

Adobe Marketo is a hefty digital marketing program with a price tag to match but it really is worth its weight in gold. This incredible comprehensive digital marketing software integrates nativesly with other Adobe programs you might already be using: Photoshop, InDesign, After Effects, and Lightroom. If you are a design-centric team already in the Adobe ecosystem, then Marketo is the natural next step. With Marketo, you’ll get audience behavior tracking, automated marketing campaigns, channels-vs-revenue reports, sophisticated customer journey flows, and content management and personalization.

Marketo is also great for digital marketers working solely in a MacOS/iOS environment, as Adobe products have always worked seamlessly with Apple hardware and software.

Marketo offers customized pricing upon requests, estimated to start around $3298 the first month (fee + setup) and then $1299/mo going forward for a basic plan.

Sprinklr is a customer experience management platform (CXM) that uses artificial intelligence to produce data-backed insights for smart marketing moves across over 30 digital marketing channels. They are used by industry-leading brands like Microsoft, L’Oréal, McDonald’s, Marriott International, Honda, and Netflix. Sprinklr’s key features include customer data capture, multichannel integration, AI-powered insights, agile marketing with automated workflows, personalized ad experiences, enterprise-grade auditable governance and approval structures, performance vs. benchmarks reporting, and customizable dashboards to visualize all of the above.

As you can see from the screenshot above, Sprinklr handles marketing campaign scheduling, project management, and approvals in a Kanban-like task list. This is a great system for ecomm managers who want to build campaigns and track milestones and tasks in one platform.

Sprinklr offers customized pricing upon request.

Salesforce Marketing is the digital marketing software branch of the sales and CRM platform Salesforce. They offer email templates, a digital marketing campaign builder, B2B demand generation, marketing analytics, and digital advertising help. Salesforce Marketing connects right into other first-party Salesforce tools, like Customer 360, Sales, Service, Commerce, Analytics, and Integrations. Therefore, so long as you can stomach the cost, it truly is an all-in-one enterprise solution for digital marketing, sales, and customer service.

Salesforce Marketing makes the most sense for large, multi-departmental organizations that can make use of their many interconnecting platforms without flinching at the price tag. Salesforce has different marketing packages at different prices. I would recommend the Email, Mobile, and Web package to start at $400/month (billed annually).

Then, you can add suites for automations ($1250/month), social media management ($1000/month), advertising ($2000/month), and/or data ($3000/month) if needed.