The Best Digital Marketing Software
Here’s the list of the best digital marketing software that I’ll cover in this article.
Ecommerce marketers have a lot of plates spinning at any given time. Different audiences, different content types, different online channels, different KPIs and OKRs…there’s just no way to do it all without some type of help. Chances are, you’re already using some type of digital marketing software, even if it’s just what’s built-in to WordPress or Facebook. But it may be time to go bigger and better.
In this article, I will outline some of the best digital marketing software on the market right now and explain what each does well. Included are overviews of each tool, pricing details, screenshots to highlight the user interface, and a list of integrations (where applicable).
What Is Digital Marketing Software?
Digital marketing software refers to a range of tools and platforms designed to assist businesses in planning, executing, and managing their online marketing efforts. It encompasses a variety of functionalities such as analytics, social media management, email marketing, search engine optimization (SEO), content creation, customer relationship management (CRM), and advertising campaign tracking. This software enables businesses to automate tasks, analyze data, optimize campaigns, and engage with their target audience effectively, ultimately helping them enhance their online presence, increase brand visibility, drive website traffic, and generate leads or conversions.
Overviews Of The 10 Best Digital Marketing Platforms
Here’s a brief description of each digital marketing software solution to showcase each tool’s best use case, some noteworthy features, and screenshots to give a snapshot of the user interface.
Salesforce CRM
Best for managing all stages of the customer journey
Salesforce CRM is a powerful digital marketing and sales software that supports the entire customer journey, from initial contact to a successful purchase. At its core, the software is a cloud-based software solution that helps businesses manage their customer relationships for discovery to conversion.
Why I Picked Salesforce CRM: helps companies automate lead generation, sales tracking, customer service management, and analytics reporting. The software provides an integrated platform where companies can store all their customer data in one place and access it quickly and easily, including customer names, contact information, purchase history, and preferences. Users can also create product details and track which are performing best, based on item category, period, buyer, or other data, and construct a report with actionable insights.
Users can collect data from multiple sources, such as click-throughs, website visits, or social media interactions, and centralize it for easy access by relevant employees or departments. Sales representatives can use the system to track leads or follow up on potential customers. Marketing teams can identify trends or target specific groups with tailored campaigns. And customer service teams can provide personalized support.
Salesforce CRM Standout Features & Integrations
Features worth noting include its integrated marketing automation capabilities, enabling businesses to automate and streamline marketing processes. The platform offers features such as lead nurturing, email marketing automation, and personalized customer journeys. Additionally, Salesforce CRM provides robust data-driven marketing analytics, offering customizable dashboards and real-time insights into campaign performance, lead generation, and customer behavior. Another unique feature is the Community Cloud, which facilitates social collaboration and engagement by creating branded online communities for customers, partners, or employees.
Integrations include Google Workspace, Slack, Quickbooks, MailChimp, LinkedIn, Docusign, JIRA, HelloSign, Code Science, Active Campaign, and Dropbox.
Pros
- Robust feature set
- Scalability and customizability
- Flexible and comprehensive integration system
Cons
- Steep learning curve
- Not appropriate for small businesses
HubSpot Marketing
Best for tracking campaign results
HubSpot Marketing is a comprehensive marketing software that helps businesses grow their online presence through inbound marketing.
Why I Picked HubSpot Marketing: HubSpot Marketing gives businesses the ability to manage their entire customer journey from start to finish. The software includes features like SEO optimization, content creation, email marketing automation, social media management, and A/B testing capabilities. HubSpot Marketing also offers advanced tools for customer segmentation and personalization to maximize each campaign's effectiveness.
You can create engaging forms that capture leads with ease with its form builder tool. The software includes a lead-scoring feature that helps businesses prioritize the most valuable leads in their database. It also allows users to automate certain processes such as follow-up emails so they don't have to manually send out messages every time someone visits their website or fills out a form on their landing page. HubSpot Marketing provides data insights that allow users to track how effective their campaigns are at driving traffic and generating leads, which can help them adjust their strategies accordingly. Its integrated CRM capabilities make it easier for businesses to personalize customer interactions by tracking customer data in one place so they can better understand whom they’re targeting with each campaign.
HubSpot Marketing Standout Features & Integrations
Features include its robust inbound marketing approach, providing tools for content creation, lead nurturing, and SEO optimization, allowing businesses to attract and engage customers organically. Another notable feature is its integrated marketing automation capabilities, empowering businesses to automate repetitive tasks, personalize communications, and track customer interactions seamlessly. Additionally, HubSpot's CRM integration sets it apart by enabling a unified view of marketing and sales data, fostering alignment and enabling efficient lead management. With its emphasis on inbound marketing, comprehensive automation, and CRM integration, HubSpot Marketing offers a unique and powerful solution for businesses seeking to drive effective digital marketing campaigns.
Integrations include popular eCommerce platforms like BigCommerce, Magento, Shopify, Stripe, and WooCommerce, as well as with CRM platforms like Salesforce and Microsoft Dynamics CRM.
Pros
- Up to 1,000 automation workflows (Enterprise plan)
- Some features are available for free
- Industry leader in the marketing software space
Cons
- Numerous features can take some time to master
- Pricing structure for multiple products is a bit complex
Campaigner
Best for audience segmentation & A/B testing
Campaigner is an email marketing platform that helps businesses create, send, track, and analyze their campaigns with powerful features such as drag-and-drop editing, automated triggers, segmentation capabilities, real-time analytics, split testing, and A/B testing.
Why I Picked Campaigner: Campaigner has a drag-and-drop email builder that allows users to quickly create high-quality email campaigns with ease. The builder offers several different template options so that brands can customize the look and feel of their emails. Users can also add images, videos, and other content to make their emails stand out from the competition. Users can set up automated sequences based on customer behavior or create time-based triggers that will send out emails at predetermined intervals. This helps ensure that their messages always reach the right audience at the right time.
Campaigner allows users to easily segment customers based on demographics such as age or location and target them with tailored campaigns that are sure to resonate with them. It also has a built-in CRM which helps companies keep track of customer interactions for a better understanding of customer behaviors and preferences.
Campaigner Standout Features & Integrations
Features worth highlighting include its advanced segmentation and targeting capabilities, allowing businesses to precisely tailor their email marketing campaigns based on customer behavior, preferences, and demographics. The platform's A/B testing functionality enables users to test different variations of their emails to optimize open rates, click-through rates, and overall campaign performance. Additionally, Campaigner stands out with its dynamic content capabilities, enabling the creation of personalized and dynamic email content based on real-time data and customer attributes. With its robust segmentation, A/B testing, and dynamic content features, Campaigner empowers businesses to deliver highly targeted and engaging email campaigns, setting it apart from its competitors in the digital marketing space.
Integrations include Shopify, Magento, Adobe Analytics, Surveytown, and Google Analytics. More can be unlocked through Zapier but this requires an account and may incur additional charges.
Pros
- Advanced segmentation and testing
- A/B testing and optimization
- Robust email marketing and automation
Cons
- Slightly cluttered and confusing user interface
- Limited native integrations
Textedly
Best for text message marketing
Textedly is a text message marketing platform that allows businesses to send bulk SMS messages to their customers. It's designed to help businesses communicate with their audience more effectively, whether it's for promotions, updates, or reminders. The platform is easy to use and offers a variety of features to help you create and manage your text message campaigns.
Why I Picked Textedly: I chose Textedly as one of the best digital marketing software for promoting and selling online because it offers a unique and effective way to reach customers. With the increasing number of people using their mobile devices for communication and shopping, text message marketing is becoming more important than ever. Textedly makes it easy to get started with SMS marketing and provides all the tools you need to create successful campaigns. You can easily import your contacts, create custom groups, and schedule messages to be sent at specific times.
Textedly provides businesses with the capability to create highly personalized text message marketing campaigns that effectively target specific customer lists. Using the software, businesses can import and segment their customer data, allowing for precise audience targeting. With features like merge tags, businesses can dynamically insert customer-specific information, such as names or purchase history, into their messages, creating a personalized touch. Textedly offers scheduling options, enabling businesses to send messages at optimal times throughout the day, like lunch hour, after work, or on weekend.
Textedly Standout Features & Integrations
Key features include a variety of message templates, making it easy to create professional-looking messages without any design experience. You can customize these templates to match your brand and message, ensuring that your texts look great and resonate with your audience. Another standout feature is the ability to track the performance of your campaigns. Textedly provides detailed analytics, including delivery rates, open rates, and click-through rates. This helps you understand how your messages are performing and make adjustments to improve your results.
Integrations include Slack, Salesforce, Hubspot, Intercom, Pipedrive, Shopify, Mailchimp, Facebook Lead Ads, Google Sheets, Google Docs, Google Calendar, WordPress, Zoho CRM, Helpscout, Twitter, and others. You can unlock further integrations using Zapier, but that requires a separate subscription and may incur additional costs.
Pros
- Targeted & personalized messages
- Opt-in compliance
- Robust analytics & tracking features
Cons
- Shoppers sometimes hesitant to give out phone numbers online
Drip
Best for ecommerce marketing
Drip is an ecommerce-centric digital marketing software solution with multichannel campaign management, abandoned cart touchpoints, and post-purchase campaign templates. Drip can handle both email and SMS marketing and charge you based on the number of contacts in your system and the number of messages you send monthly.
Why I Picked Drip: Drip stands out as a powerful digital marketing software with its emphasis on automation, segmentation, and advanced product marketing capabilities. It offers robust automation workflows, allowing businesses to create sophisticated and personalized customer journeys. The platform provides a visual workflow builder that enables users to easily set up automated sequences based on customer actions, such as abandoned cart reminders, post-purchase follow-ups, and personalized drip campaigns.
Drip has advanced customer segmentation capabilities, which allows businesses to create highly targeted audience segments based on various criteria, including behavior, purchase history, and demographics. This level of segmentation enables businesses to deliver personalized and relevant content to specific customer groups, improving the effectiveness of their marketing campaigns. Additionally, Drip's deep integration with ecommerce platforms sets it apart as a digital marketing software specifically designed for online businesses.
Drip Standout Features & Integrations
Features worth mentioning include real-time purchase tracking, personalized product recommendations, and dynamic content based on customer shopping behavior. These ecommerce-focused capabilities make Drip an ideal choice for businesses looking to optimize their digital marketing efforts within the ecommerce landscape. Overall, Drip's automation, segmentation, and ecommerce focus make it a standout digital marketing software that enables businesses to deliver highly targeted and effective marketing campaigns for online sellers.
Integrations include over 100 digital tools and apps, including Shopify, Magento, WooCommerce, Big Commerce, any custom online store, Facebook Custom Audiences, Gobot, Thrivecart, WisePops, Chargify, DRift, E-Junkie, PayPal, and others. A paid plan with Zapier will get you even further, unlocking hundreds more connections. Drip is a perfect solution if you need a digital marketing solution that speaks to all of the other tools in your tech stack.
Pros
- Heavy ecommerce focus for those who need it
- Tons of integrations
- Powerful automation systems
Cons
- Not great for non-ecommerce businesses
- Learning curve for new users
MailChimp
Best for email design beginners
Thanks to their memorable audio ads (“mail…kimp?”), Mailchimp has become one of the most well-known email marketing tools around. Their generous free plan means that almost every digital marketer has tried them out at least once.
Why I Picked Mailchimp: Mailchimp has grown into an all-in-one marketing platform that offers custom domains for websites and stores; design tools for emails, social ads, landing pages, and postcards (with AI-powered design assistance); audience management tools; and marketing campaign automations. Mailchimp is a great option for those of you who don’t have a dedicated graphic designer on your marketing team. They really make building aesthetically pleasing digital marketing content so easy. This can save you from looking amateurish in a sea of beautiful online content.
Mailchimp stands out as an easy-to-use email design tool, making it accessible for users of all levels of design experience. With its intuitive drag-and-drop editor, businesses can effortlessly create visually appealing and professional email templates. The platform provides a wide range of customizable design options, including pre-built templates, fonts, colors, and image editing features, enabling users to create visually engaging emails without the need for advanced design skills. Additionally, Mailchimp offers responsive design functionality, ensuring that emails adapt seamlessly to different devices and screen sizes.
Mailchimp Standout Features & Integrations
Features I wanted to shout out include its comprehensive marketing automation capabilities, allowing businesses to create automated workflows based on customer behavior and triggers. With Mailchimp's automation, businesses can send targeted emails, segment their audience, and personalize communication, enhancing customer engagement and driving conversions. Another distinctive feature is Mailchimp's all-in-one platform, combining email marketing, audience management, social media advertising, landing page creation, and more in a single tool. This integrated approach streamlines marketing efforts, eliminating the need for multiple tools and providing a cohesive experience.
Integrations include QuickBooks Online, Shopify, Stripe, Yelp for Business, LiveChat, SimpleTexting, Zendesk, WordPress, Mixpanel, Firebase, and other software options.
Pros
- Easy audience list segmentation
- Robust analytics and reporting features
- Easy to use
Cons
- Multivariate testing locked to Premium plan
- Lean customer support
Marketo
Best for design experts
Adobe Marketo is a hefty digital marketing program with a price tag to match but it really is worth its weight in gold. This incredible comprehensive digital marketing software integrates nativesly with other Adobe programs you might already be using: Photoshop, InDesign, After Effects, and Lightroom. If you are a design-centric team already in the Adobe ecosystem, then Marketo is the natural next step.
Why I Picked Adobe Marketo: Marketo excels in supporting the design elements of marketing campaigns by providing robust features and functionalities that enable businesses to create visually compelling and engaging content. One key aspect that sets Marketo apart is its intuitive drag-and-drop editor, which empowers users to easily design and customize emails, landing pages, and forms without the need for coding knowledge. The platform offers a wide range of pre-built templates, fonts, colors, and design elements that can be easily customized to match brand guidelines and campaign objectives.
With Marketo, you’ll get audience behavior tracking, automated marketing campaigns, channels-vs-revenue reports, sophisticated customer journey flows, and content management and personalization. Marketo is also great for digital marketers working solely in a MacOS/iOS environment, as Adobe products have always worked seamlessly with Apple hardware and software.
Adobe Marketo Standout Features & Integrations
Features is its robust lead management capabilities, allowing businesses to efficiently capture, nurture, and qualify leads throughout the customer journey. Marketo's lead scoring and nurturing functionalities enable businesses to personalize and automate their communication, delivering the right message to the right audience at the right time. Another distinctive feature is Marketo's advanced analytics and reporting capabilities, providing in-depth insights into campaign performance, customer behavior, and ROI.
Integrations include Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, WordPress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, and other tools you probably already use.
Pros
- Comprehensive marketing automations
- Advanced reporting and analytics
- Scalability with other Adobe software solutions
Cons
- Outdated user interface
- Steep learning curve
Sprinklr
Best for marketing workflows
Sprinklr is a customer experience management platform (CXM) and digital marketing tool that uses artificial intelligence to produce data-backed insights for smart marketing moves across over 30 digital marketing channels. They are used by industry-leading brands like Microsoft, L’Oréal, McDonald’s, Marriott International, Honda, and Netflix.
Why I Picked Sprinklr: Sprinklr is a robust marketing tool that excels in streamlining marketing workflows and automating processes, allowing businesses to optimize their marketing efforts efficiently. With its comprehensive platform, Sprinklr enables users to create, manage, and automate various marketing workflows, ensuring consistency, efficiency, and collaboration across teams. The platform provides a centralized hub where marketers can plan, execute, and analyze their marketing campaigns, eliminating silos and fostering cross-functional collaboration.
Sprinklr also offers advanced process automation features, allowing businesses to create complex workflows tailored to their specific needs. Users can set up automated processes for lead nurturing, customer onboarding, campaign tracking, and more. These workflows can be customized based on triggers, conditions, and actions, ensuring that the right tasks are executed at the right time. By automating these processes, Sprinklr helps businesses save time, streamline operations, and deliver a seamless customer experience.
Sprinklr Standout Features & Integrations
Features its robust omnichannel management capabilities, allowing businesses to effectively manage and engage with their audience across various channels, including social media, email, chat, and more. The platform's unified interface and centralization of customer data enable seamless customer interactions and consistent messaging, ensuring a cohesive brand experience. Another distinctive feature is Sprinklr's AI-driven social listening and sentiment analysis, providing real-time insights into brand mentions, customer sentiment, and industry trends.
Integrations include Adobe Analytics, Bitly, Coveo, Freshsales, Google Analytics, IBM Watson, Mailchimp, Microsoft Dynamics 365, Salesforce CRM, Slack, and other software options. Sprinklr Service offers APIs (Application Programming Interfaces) that allow organizations to integrate the software with other applications and systems.
Pros
- Excellent team collaboration tools
- Customizable workflows and automations
- Robust analytics and reporting capabilities
Cons
- Steep learning curve
- Limited pricing options
Salesforce Marketing
Best marketing for sales teams
Salesforce Marketing is the digital marketing software branch of the sales and CRM platform Salesforce. They offer email templates, a digital marketing campaign builder, B2B demand generation, marketing analytics, and digital advertising help. Salesforce Marketing connects right into other first-party Salesforce tools, like Customer 360, Sales, Service, Commerce, Analytics, and Integrations. Therefore, so long as you can stomach the cost, it truly is an all-in-one enterprise solution for digital marketing, sales, and customer service.
Why I Picked Salesforce Marketing: Salesforce Marketing Cloud excels in supporting marketing efforts for sales teams by providing powerful tools and features that enhance collaboration, enable personalized communication, and drive revenue generation. One key aspect that sets Salesforce Marketing Cloud apart is its seamless integration with Salesforce CRM, creating a unified platform that enables close alignment between marketing and sales. Marketing teams can leverage customer data and insights from Salesforce CRM to deliver targeted and personalized campaigns that align with the sales funnel. This integration facilitates lead nurturing, lead scoring, and automated handoff of qualified leads to the sales team, ensuring a smooth transition and enhancing the overall sales process.
Salesforce Marketing makes the most sense for large, multi-departmental organizations that can make use of their many interconnecting platforms without flinching at the price tag. Salesforce has different marketing packages at different prices. I would recommend the Email, Mobile, and Web package to start at $400/month (billed annually).
Salesforce Marketing Standout Features & Integrations
Features worth noting include is its robust customer journey mapping capability, allowing businesses to visualize and optimize the entire customer experience across various touchpoints. This feature enables marketers to create personalized, omni-channel campaigns that deliver relevant content at each stage of the customer journey. Additionally, Salesforce Marketing Cloud offers a vast library of pre-built templates, automation workflows, and AI-powered personalization tools, enabling marketers to efficiently create and deliver dynamic, personalized content to engage customers.
Integrations include PayPal, Stripe, ShipStation, Klaviyo, Yotpo, Avalara, Flow, Aspire, Kount, Luigi’s Box, and API integrations.
Pros
- Highly adaptable to business needs
- Large selection of collaborative tools
- Highly customizable and scalable
Cons
- Backend can be cumbersome because of all the features
- Needs better help documentation
Clerk.io
Best for personalized campaign touchpoints
Clerk.io is an ecommerce-centric marketing platform (now that’s refreshing!) with the ability to optimize your site store’s search, build product recommendations, and deliver marketing content by email, social media platforms, or online ads. Clerk.io’s sales- and behavior-based search engine makes sure that new customers find what they are looking to buy—the first time.
Why I Picked Clerk.io: Clerk.io is a powerful tool for personalization and custom touchpoints, offering a range of features that enable businesses to deliver tailored and relevant experiences to their customers. One key aspect that sets Clerk.io apart is its advanced AI-driven recommendation engine, which analyzes customer behavior, browsing history, and purchase patterns to provide personalized product recommendations. The platform also enables the creation of custom touchpoints, such as pop-ups or overlays, which can be personalized based on specific customer segments or behaviors.
Clerk.io's AI will make smart recommendations for store search results based on keywords and intent and will sprinkle in product recommendations and upsell strategies. Then, you can go in with a human perspective and adjust. They have 4 product modules that you can mix and match to get all the features you need. I’d recommend their Search and/or Recommendations plans to start while using free services for email marketing and audience data. Clerk.io costs from $99/month per solution for a total of $396/month if you buy into all four: Search, Recommendations, Email, and Audience.
Clerk.io Standout Features & Integrations
Features of value include its AI-powered product recommendation engine, which analyzes customer behavior and preferences to deliver highly personalized and relevant product suggestions. Another distinctive feature is Clerk.io's real-time personalization capabilities, which enable businesses to dynamically adjust website content based on individual customer profiles, delivering custom touchpoints and offers in real-time. This level of personalization creates a tailored and engaging experience for each visitor, fostering brand loyalty and maximizing revenue potential.
Integrations include Shopify, Magento, BigCommerce, Shopware, WooCommerce, Prestashop, Dandomain, Lightspeed, SmartWeb, and Shoporama.
Pros
- AI-powered product recommendations
- Holistic marketing solution
- Excellent personalization options
Cons
- Initial setup complexity
- Limited native integrations
The 10 Best Digital Marketing Platforms Summary
| Tool | Free Option | Price | ||
|---|---|---|---|---|
| 1 | Salesforce CRM Best for managing all stages of the customer journey | 14-day free trial | From $25/user/month (billed annually) | Visit Website |
| 2 |  HubSpot Marketing Best for tracking campaign results | 30-day trial + free plan available | From $50/month | Visit Website |
| 3 |  Campaigner Best for audience segmentation & A/B testing | 30-day free trial | From $59/month | Visit Website |
| 4 | Textedly Best for text message marketing | 14-day trial (50 msg free) | $26/month (500 msg) | Visit Website |
| 5 | Drip Best for ecommerce marketing | 14-day free trial | From $39/month | Visit Website |
| 6 | MailChimp Best for email design beginners | 30-day free trial + free plan available | From $13/month | Visit Website |
| 7 | Marketo Best for design experts | Free demo | From $895/month | Visit Website |
| 8 | Sprinklr Best for marketing workflows | Not available | Pricing upon request | Visit Website |
| 9 | Salesforce Marketing Best marketing for sales teams | Not available | From $400/month | Visit Website |
| 10 |  Clerk.io Best for personalized campaign touchpoints | 7-day free trial | From $99/month | Visit Website |
Other Options
Looking for even more digital marketing options? Here are a few more marketing tools that didn’t make the top list.
- Blueshift - Best for customer data analytic
- Semrush - Best for search engine optimization (SEO)
- Adriel - Best for centralizing marketing data
- ActiveCampaign - Best for AI-powered automations
- SharpSpring - Best for dynamic content and personalization
- Unbounce - Best campaign landing page builder
- Keap - Best for small businesses
- Ahrefs
- GreenRope - Best for AI-driven CRM
- Maropost - Best for SMS marketing
How I Picked The Best Digital Marketing Software
When selecting software for this list, I considered several factors to ensure a comprehensive and well-rounded evaluation. I began by defining the criteria that will be used to assess the software, such as features, user-friendliness, scalability, pricing, customer support, and reputation.
I then conducted thorough research to identify a wide range of potential candidates and compare them based on the established criteria. I explored user reviews, expert opinions, and industry reports to gather insights on each software's performance, strengths, weaknesses, and overall suitability. Here are the primary comparison criteria I focused on.
Core Functionality:
Features and niche specialties change from software to software but to be included on this list they must cover these core functionalities.
- Helps businesses plan, create, execute, and manage marketing campaigns across various channels; it provides tools for campaign creation, scheduling, and automation
- Enables businesses to gather data related to their marketing efforts; it provides insights into campaign performance, audience behavior, and conversion rates
Key Features:
What key features should all digital marketing software have? What features are nice but not mandatory (and may come at an additional cost)? Here are my thoughts.
- Marketing Campaigns: The ability to plan different marketing campaigns and include/track different components in each.
- Audience Segmentation: Critical for modern-day marketing, you must be able to divide and conquer your audience based on strategic indicators (age, gender, sales history).
- A/B Testing: Marketing is all about experimentation + testing, testing, testing—marketing software must be able to launch, track, and compare strategies.
- Social Media Marketing: Nowadays, if you don’t have socials, you don’t exist so digital marketing software must include some element of social media marketing.
- Lead Generation: Being able to bring in new leads is one of the bigger components of digital marketing; bonus if the tool can track and optimize captured leads.
- Notifications: Ability to send custom alerts for website issues, sinking metrics, or even just campaign milestones.
- SMS and/or Email Marketing (optional): You may be looking for a multichannel tool that can handle all of the above, or maybe something focused on one channel will do.
- Marketing Automation (optional): You may want to “set-it-and-forget-it” for some marketing tasks, or you might not. This may come with an additional cost.
- SEO Tools (optional): You might have a different set of tools for this but, hey, it doesn’t hurt if your digital marketing software has this built-in to some degree.
Usability:
A user-friendly interface enhances productivity by enabling marketers to quickly access and utilize key features. For example, a social media management platform with a clean and organized dashboard, drag-and-drop scheduling functionality, and easy-to-understand analytics reports simplifies the process of managing social media campaigns. Similarly, an email marketing software with a user-friendly email editor, pre-designed templates, and simple contact segmentation allows marketers to create and launch email campaigns efficiently. Usability considerations encompass factors such as ease of navigation, clear instructions or tutorials, customizable dashboards, and responsive customer support.
Customizability:
Customizability is important to consider when selecting digital marketing software because it allows businesses to tailor the software to their specific needs and workflows. The ability to customize the software ensures that it aligns with the unique requirements, branding, and processes of the business. For example, a content management system (CMS) that offers extensive customization options allows businesses to create a website that reflects their brand identity and meets their specific content management needs. Similarly, an email marketing software that allows for customizable email templates, branding elements, and personalized content enables businesses to deliver targeted and cohesive messaging to their audience.
Software Integrations:
Integrating different software systems allows businesses to consolidate data, automate processes, and achieve a unified view of their marketing efforts. For example, integrating a customer relationship management (CRM) system with an email marketing software enables businesses to synchronize customer data, track interactions, and personalize email campaigns based on CRM insights. Similarly, integrating a social media management platform with an analytics tool provides a comprehensive view of social media performance and allows for data-driven decision-making. Integration with advertising platforms, such as Google Ads or Facebook Ads, enables marketers to directly manage and optimize their ad campaigns within the marketing software.
People Also Ask
Here are a few important questions I wanted to cover before wrapping up this list of best digital marketing tools.
What are the benefits of digital marketing software?
What are the different types of digital marketing software?
How much does digital marketing software cost?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
- Best Marketing Software
- Social Media Management Software
- Marketing Management Software
- Affiliate Marketing Software
- Marketing Calendar Software
- Marketing Collaboration Software
The Takeaway
According to Hubspot, 91% of marketers in 2021 were confident that the programs they invest in are directly influencing revenue for their company. So the question is: Are you ready to join them?
Don't forget to check out the CMO Newsletter for more tips and tricks from industry experts.
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