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There are seemingly countless marketing planning software available, so figuring out which is best for you is tough. You know you want to plan, create, and schedule posts in advance, ensuring consistent and timely content delivery—but now need to figure out which solution is the best fit. I've got you! In this post, I make things simple, leveraging my experience as a marketing expert, and using dozens of different marketing planning solutions to bring you this shortlist of the best marketing planning software overall.

What Is Marketing Planning Software?

Marketing planning software are software applications designed to aid businesses in developing, organizing, and monitoring their marketing strategies. These tools offer functionalities for setting objectives, analyzing market trends, budgeting, planning campaigns, and tracking performance. The purpose is to provide a structured environment for mapping out marketing activities, ensuring alignment with business goals.

Overviews Of The Best Marketing Planning Software

Here’s a brief description of each of the software that are featured on this top 10 list.

1

ClickUp

Best for efficient project management and collaboration features

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
4135 reviews

Freemium plan available

From $9/user/month

ClickUp is a comprehensive project management tool that's designed to help teams plan, organize, and collaborate on projects. It's a SaaS (Software as a Service) product, which means it's cloud-based and accessible from anywhere. But what makes it really stand out is its versatility. It's not just for project managers or teams working on complex projects. It's also a fantastic tool for marketing planning.

Why I picked ClickUp: Because of its flexibility and robust feature set. Whether you're a small business owner wearing multiple hats, a marketing manager in a mid-sized company, or part of a large marketing team in a corporation, ClickUp can be tailored to fit your needs. It's not just a one-size-fits-all solution, but a tool that adapts to your workflow and grows with your business.

One of the standout features of ClickUp is its customizability. You can create custom fields, statuses, and views to match your team's workflow. This means you can set up your marketing planning exactly how you want it. Need to track the progress of a campaign? No problem. Want to see who's responsible for what task? Easy. You can even use ClickUp's Gantt chart view to visualize your marketing plan and see how tasks overlap and depend on each other.

Another standout feature is ClickUp's automation capabilities. You can automate repetitive tasks, like moving a task to a different status when it's completed, or assigning a task to a team member when it's created.

ClickUp Standout Features & Integrations

Features include real-time reporting, whiteboards and shared documents for collaboration, task management with different views, goal tracking, and templates.

Integrations include Slack, G Suite, Dropbox, and many more tools, as well as over 1,000+ integrations through Zapier.

ClickUp's free plan is robust and includes all primary features. Once the free plan reaches its limits, you will still have access to information but need to upgrade to create new stuff.

Pros

  • Free forever plan allows unlimited members
  • Unlimited file storage on all paid account tiers
  • Can email (set-up) a task directly from Outlook

Cons

  • Reporting suite is limited to paid plans only
  • Granular customization options results in a time consuming set-up
2

Runrun.it

Best for automations

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
680 reviews

14-day free trial + free plan

$8/user/month (annually)

Runrun.it is a marketing planning software that allows you to organize all your team’s work on one centralized platform. The business intelligence tool inside the platform can also help you track the most vital details so you can make the best decisions and prioritize work. You’ll understand where any bottlenecks are, which tasks are the most time-consuming, and when team members can handle a specific demand.

Why I Picked Runrun.it: RunRun.it offers comprehensive project management functionalities, allowing marketing teams to create and assign tasks, set priorities, and track progress. It provides a centralized hub for collaboration, enabling seamless communication and file sharing among team members. The platform's time tracking and reporting features enable teams to monitor project costs and measure the performance of marketing activities. You can tap into dozens of project templates to quickly build out your strategy and also standardize processes by building templates of your own from scratch.

Runrun.it Standout Features & Integrations

Key features include its AI-powered task prioritization and its integrated time tracking capabilities. RunRun.it's AI-driven task prioritization analyzes factors such as due dates, dependencies, and team availability to intelligently prioritize tasks, helping teams focus on the most critical and time-sensitive assignments. Additionally, RunRun.it's integrated time tracking allows team members to track the time spent on each task accurately.

Integrations include over 4000 other applications through Zapier, which requires a separate subscription and may incur additional costs. These applications include Microsoft Teams, Zendesk, Salesforce, Google Analytics, and Slack. You can also use their Restful API to build your own.

Pros

  • Free plan for 5 users
  • Can automate repeating tasks
  • Dozens of project planning templates

Cons

  • Mobile app has limited functionality
  • Lack of native integrations
3

Google Analytics

Best for collecting marketing data

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
5783 reviews

Free to use

Free to use

Google Analytics is a data tool that collects and displays in-depth website data that marketing teams can use to create more helpful marketing plans.

Why I picked Google Analytics: I wanted to add a solution that can provide this data for you when you’re creating new marketing plans. Google Analytics isn’t a marketing planning tool per se, but it provides in-depth data you can use to create the best possible plan for future campaigns. It automatically detects and surfaces actionable insights from your website’s data, such as new trends, crucial changes, and other growth opportunities you can capitalize on and create new marketing plans around.

Google Analytics Standout Features and Integrations

Features available from the Google Analytics dashboard include the ability to integrate with various tools that will help your teams use the data as necessary to make robust marketing plans. You can integrate the platform with your marketing tools to create a simple workflow to analyze the data.

Integrations available with Google Analytics include over 1,000 options, including GetResponse, Improvado, Jotform, Mailchimp, Orange Logic, Salesforce, SEMrush, Smartlook, Zendesk, Zoho CRM, and other software options. If you have a paid Zapier account or someone on your team with development expertise, you can create custom integrations with Google Analytics.

Pros

  • Simple data exporting.
  • Shows where marketing is lacking.
  • Top-line data tracking.

Cons

  • Confusing dashboard.
  • Steep learning curve.
4

HubSpot

Best for removing team silos

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
10798 reviews

14-day free trial + free plan available

From $45/month

HubSpot helps marketing teams remove silos to help them work together and achieve unparalleled alignment to create excellent marketing plans.

Why I picked HubSpot: Many marketing teams work in silos where they’re not working together with sales teams due to using multiple different tools, but these employees need to work together to create effective marketing campaign plans. I chose to add HubSpot to this list because I wanted to showcase an option that will allow your marketing and sales teams to work together and create aligned campaigns. Doing so can help you create marketing plans that use steps that have campaigns that increase engagement with target audiences.

HubSpot Standout Features and Integrations

Features that work well for marketing teams are the ability to track complex campaigns with a single source of truth. Typically, marketing team members collect customer data from multiple sources to help them create personalized, targeted campaigns. Since HubSpot’s marketing platform is built on a customer relationship management solution, all of your customer data is available in the same place as your campaign features.

Integrations are available from HubSpot, including over 500 native connections, such as Domo, GetResponse, Improvado, Mailchimp, Monday.com, Nutshell CRM, Pipedrive, PipelinerCRM, Wrike, Zendesk, and other software options. Those with paid Zapier accounts can create custom integrations with their current systems.

Pros

  • Great customer support.
  • Easy to use.
  • Excellent user interface.

Cons

  • Not many customization capabilities.
  • Social media tool needs improvement.
5

Trello

Best Kanban marketing planner tool

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
12691 reviews

Free trial + free plan available

From $6/user/month

Trello is a simple platform that provides an adapted version of a Kanban board that visualizes marketing plans.

Why I picked Trello: One of the reasons why I started this list is Trello’s Kanban board approach which makes collaboration simple for any sized marketing team. Trello incorporates a system of workspaces that contains boards, which contain cards or lists of cards you can use to add tasks and assign each card to individuals or entire teams. You can use Trello to map your marketing campaigns and workloads in boards, timelines, and other beneficial views to match your needs.

Trello Standout Features and Integrations

Features that are available within the Trello platform include its automation capabilities, where you can create rules, buttons, and commands to handle almost any action. Each plan from Trello supports automation to help improve team performance by allowing you to automate actions, such as task updates.

Integrations are available to help your team get work done by connecting with popular applications you’re probably already using. These include Automate.io, Beeminder, Clockify, Hubstaff, Intercom, Jira Cloud, Pipedrive, Salesforce, Slack, Zoho Cliq, and other software options. Trello also supports custom connections for those with a paid Zapier account.

Pros

  • Excellent third-party integrations.
  • Enables real-time collaboration.
  • Clean, user-friendly design.

Cons

  • Customizing the platform is complex.
  • Creating multiple boards and cards is tedious.
6

Buffer

Best for planning content schedules

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
929 reviews

14 days free trial

From $5/user/month

Buffer helps businesses and individuals plan effective content schedules to increase results on social media.

Why I picked Buffer: If you already have an idea of the content you want to publish on different social media networks, Buffer can help you plan out the most efficient posting schedule. Buffer puts you in complete control of what you share and when by helping you queue content using an automated schedule, or you can use a custom time for every post. The calendar view provides a quick overview of the content you have waiting for publishing so you can make any necessary changes.

Buffer Standout Features and Integrations

Features that make Buffer an excellent choice for marketing planning are the in-depth insights the tool provides to help you monitor your social media campaigns’ performance. You get a single dashboard that provides insights into social media networks, such as Facebook, Twitter, and LinkedIn. Buffer can also generate fully customized reports that are shareable with teams and stakeholders.

Integrations from Buffer that will help you create effective marketing plans include over 100 third-party applications. These include Audiense, CoSchedule, Google Drive, Klipfolio, Mailchimp, ProjectManager, PromoRepublic, Slack, Trello, Zoho Flow, and other software options. You can also create custom connections with a paid Zapier account.

Pros

  • Top-notch analytics.
  • Straightforward scheduling tools.
  • Customizable reports.

Cons

  • Large volumes of data slow it down
  • No email notifications.
7

Asana

Best for distributed teams

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
8327 reviews

30-day free trial + free plan available

From $13.49/user/month

Asana helps distributed marketing teams orchestrate their campaign plans so they can move faster and accomplish more no matter where they are.

Why I picked Asana: I wanted to add Asana to this article because it has a strong focus on streamlining processes to save time and eliminate older methods like email. It has a real focus on marketing with capabilities that help you manage multiple, real-time creative workstreams. Asana allows you to set marketing goals and quickly assign tasks and track them, which makes this beneficial for those with distributed teams.

Asana Standout Features and Integrations

Features available within Asana that make it an excellent option are its ability to help you organize marketing plans and keep everyone involved on schedule. Asana provides templates to help you fast-track your marketing campaigns, or you can create tailored workflows to match your team’s requirements.

Integrations that are available with Asana include native integrations that are popular with marketing teams, such as Canva, Figma, Google Drive, InVision, Jira Cloud, Microsoft Office 365, Microsoft Teams, Power BI, Salesforce, Slack, and other software options. If you have a paid Zapier account or have developer expertise, you can create custom integrations to fit your needs.

Pros

  • Keeps teams on track.
  • Ranks what’s most important.
  • Intuitive and easy to use.

Cons

  • Free plan is limited.
  • Steep learning curve.
8

MailChimp

Best for planning email marketing campaigns

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
12012 reviews

30-day free trial + free plan available

From $13/month

Mailchimp helps businesses bright audience data and insights together to help their marketing teams create high-performing email marketing campaigns.

Why I picked Mailchimp: If you’re looking to create an email marketing campaign to add to your current campaigns, Mailchimp can help you map out your campaigns and manage them from one platform. Mailchimp provides a calendar tool that allows you to monitor all of your campaign’s tasks, touchpoints, and reporting through a single source of truth. The software can help you get an overview of your email campaign’s performance across multiple marketing touchpoints.

Mailchimp Standout Features and Integrations

Features that make Mailchimp stand out from the rest include its segmentation tools that simplify processes for targeting audiences based on behavior and interests. This can enhance your marketing plans if you need to focus on specific customers so you can plan your campaign around them.

Integrations in Mailchimp that will help simplify your campaigns include over 300 options, such as Adobe Photoshop, AgencyAnalytics, Asana, Canva, Google Analytics, Mixpanel, Monday.com, SugarCRM, Whatagraph, Zendesk, and other software options. You can also use a paid Zapier account to create custom integrations.

Pros

  • Cost-effective.
  • Automated customer journeys.
  • Easy to use.

Cons

  • Drip campaigns are complex to establish.
  • Managing audiences is challenging.
9

ActiveCollab

Best for digital agencies

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
80 reviews

14-day free trial + free plan

Starts from $11/month for up to 3 users

ActiveCollab is a super easy-to-use marketing planning software that helps you organize tasks, plan your team’s tasks, and monitor everything from one platform. When using the software, you can set priorities and collaborate with clients and team members in real time. You can also track the time it takes to complete tasks and track your budget.

Why I Picked ActiveCollab: ActiveCollab can be effectively used for marketing planning, particularly by agencies, with a strong focus on its billing and invoicing for work done. The platform allows agencies to create detailed project plans, set milestones, assign tasks, and track progress. With its integrated time tracking feature, agencies can accurately track billable hours for each team member, ensuring accurate client billing. ActiveCollab also integrates with payment gateways like PayPal and Stripe, so clients can pay for services rendered with ease.

ActiveCollab Standout Features & Integrations

Key features include comprehensive time tracking functionality, allowing users to track the time spent on tasks and projects effortlessly. This feature helps teams monitor productivity, accurately estimate project timelines, and analyze resource allocation. Additionally, ActiveCollab's integrated invoicing feature streamlines the billing process by generating professional invoices based on tracked time and project expenses. This eliminates the need for separate invoicing tools, saving time and simplifying financial management. 

Integrations include Google Drive, Dropbox, Trello, Basecamp, Asana, Wrike, Slack, Hubstaff, TimeCamp, QuickBooks, Authorize.Net, Braintree, PayPal, Stripe, and TestLodge. You can access more integrations through Zapier, but that requires a separate subscription and may incur additional costs. 

Pros

  • Useful built-in collaboration tools
  • Time-tracking & invoicing capabilities
  • Easy to learn & use

Cons

  • More customization options welcomed
  • Only one asignee per task
10

Hootsuite

Best for planning social media campaigns

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.1
3542 reviews

Free plan available

From $49/user/month

Hootsuite helps marketing teams confidently plan social media campaigns across multiple networks and gain actionable, real-time insights.

Why I picked Hootsuite: As social media’s popularity continues to grow, using platforms such as Facebook, Twitter, and Instagram is becoming a necessity. So, I wanted to add Hootsuite to this list because of how it’s able to help your teams plan, launch, and optimize social media campaigns from one platform. The calendar overview of your content that’s scheduled for distribution will help you map out your campaigns and fill in any content gaps.

Hootsuite Standout Features and Integrations

Features that will help you plan your social media campaigns include Hootsuite’s AI. You can use the OwlyWriter AI to create engaging descriptions in the tone or voice you want it to use. The AI can also create a list of content ideas after giving it a simple prompt.

Integrations are available from Hootsuite to connect your essential marketing tools. These integrations include over 100 systems, such as Bynder, Dropbox, HubSpot, Mailchimp, Microsoft Teams, Monday.com, Rambox, Salesforce, Slack, Zendesk, and other software options. If you have a paid Zapier account, you can create custom integrations with your tech stack.

Pros

  • Excellent customer success managers.
  • Simple scheduling and analytics tools.
  • Easily delegates roles.

Cons

  • User interface needs updating.
  • Data discrepancies between Facebook and Hootsuite.
11

GoodDay

Best for customization

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
43 reviews

Free version available

From $6/user/month

GoodDay is an integrated marketing planning and work management solution that provides businesses with advanced planning, management, and tracking capabilities in one platform. You can customize workflows with an agile board and unlimited hierarchies, which provides you with an overview of all assignments, tasks, and teams.

Why I Picked GoodDay: GoodDay allows you to manage your marketing processes with a scheduler, task and time tracker, and daily timesheets. The platform can support your entire work processes end-to-end and automate many of your routine management actions. GoodDay’s expansive set of features allows you to build and customize solutions that reflect and compliment your processes instead of making you change them to fit the platform. With GoodDay, you'll be able to fully configure project workflows, create custom task and project types, add unique field types, and set-up custom views. 

GoodDay Standout Features & Integrations

Key features include its customizable workflows and its extensive integrations. GoodDay offers flexible workflow customization, allowing teams to design and adapt their project management processes to align with their specific needs and preferences. Plus, GoodDay boasts a wide range of integrations with popular tools and platforms, such as Google Drive, Slack, Jira, and Trello. These integrations enhance collaboration and streamline the flow of information across different systems.

Integrations include Google Workforce, Slack, and Google Drive. The platform also integrates with over 1,300 applications through Zapier, though that requires a separate subscription and may incur additional costs. If needed, GoodDay has an API that can integrate with any existing systems and workflows.

Pros

  • Offers built-in asset management
  • Highly customizable
  • Robust automation & scheduling

Cons

  • CRM functionality could be better
  • Not appropriate for complex projects
12

Mediatool

Best for media management

Free demo available

Pricing upon request

Mediatool is a cloud-based marketing platform that helps marketing teams plan, measure, and report on their activities. The platform gives a complete overview of campaigns’ performance in real-time and helps you make better decisions by combining plans and results from data. When using the software, you can monitor expenses and filter data by brand, market, product, media type, or promotional channels. 

Why I Picked Mediatool: Mediatool functions as a comprehensive marketing planning tool with robust media management capabilities. The platform enables marketing teams to efficiently plan, execute, and analyze their media campaigns in one centralized hub. Mediatool allows users to set campaign objectives, define target audiences, allocate budgets, and schedule media placements across various channels. Its media management capabilities include features such as media inventory management, media buying, and performance tracking. Users can track media spend, monitor campaign performance, and generate detailed reports to evaluate the effectiveness of their media efforts.

Mediatool Standout Features & Integrations

Key features include advanced media analytics capabilities, allowing users to track and analyze the performance of their media campaigns in-depth. With detailed insights into impressions, clicks, conversions, and other relevant metrics, users can make data-driven decisions to optimize their media strategies. Mediatool also provides a Collaboration Hub that facilitates seamless communication among team members, clients, and stakeholders. This feature enables real-time communication, task management, and document sharing.

Integrations include Google Analytics, Adform, and Google Campaign Manager.

Pros

  • Create tailor-made reports
  • Set budgets & KPIs
  • Good for complex, integrated marketing

Cons

  • Cluttered UI difficult to navigate
  • Lengthy onboarding process
13

Convertkit

Best for planning customer journeys

14-day free trial + free plan available

From $9/month for up to 300 subscribers

ConvertKit enables marketing teams to create ideal customer journeys and ensure emails reach the right people.

Why I picked ConvertKit: The automations that you can set up can be set up quickly and be as complex as necessary. ConvertKit provides a visual builder that will help you map out your interactions with an audience and guide them through their journeys. You can use ConvertKit to build automations with single or multiple entry points to ensure your audience goes down the customer journey you build for them. The automations you build can instantly react to your audience’s behavior, so every email they receive from you is relevant to where they are in your customer journey.

ConvertKit Standout Features and Integrations

Features include tools that will keep your emails relevant to your audience, thanks to its audience management system. With these tools, you can tag, segment, and organize audiences based on behavior and interests to keep your messages from ending up in their spam folders.

Integrations are available, including applications such as Acuity Scheduling, AgencyAnalytics, ClickFunnels, Coda.io, DeBounce, Monday.com, Outgrow, Personalizely, SegMetrics, WordPress, and other software options. You can also use Zapier’s paid account or ConvertKit’s API to create custom integrations.

Pros

  • Intuitive list management features.
  • Simple navigation.
  • User-friendly.

Cons

  • Needs more tracking metrics.
  • Pricing can become expensive.
14

Seismic

Best for large enterprises

Free demo

Pricing upon request

Seimsic is a powerful sales enablement platform designed to empower marketing teams by providing comprehensive tools and resources to enhance their sales efforts. With features like content management, analytics, and personalized training, Seimsic helps marketers optimize their strategies, boost productivity, and drive revenue growth.

Why I Picked Seismic: Seismic serves as a crucial asset for large teams and enterprises by providing robust support for their sales and marketing strategies. With its centralized content management system, it enables efficient organization and distribution of marketing collateral, ensuring that teams have access to up-to-date and relevant materials. Additionally, Seismic's analytics capabilities allow for data-driven insights, enabling teams to track engagement, measure performance, and make informed decisions to optimize their strategies. The platform also offers personalized training and coaching, empowering teams to enhance their skills and knowledge.

Seismic Standout Features & Integrations

Key features intelligent content automation feature sets it apart from competitors. It utilizes artificial intelligence and machine learning algorithms to automatically tag, categorize, and recommend relevant content based on user behavior, preferences, and engagement data. Seismic also stands out by offering seamless integration with a wide range of sales enablement tools and platforms, creating a unified ecosystem for sales and marketing teams. It integrates with CRM systems, marketing automation tools, and email platforms.

Integrations include Microsoft platforms, Google services, and the Salesforce suite.

Pros

  • Scalable for large enterprises
  • Robust digital asset management (DAM)
  • Content creation automation with LiveDocs

Cons

  • Not cost-effective for small teams
  • No free trial to try before you buy
15

MarketPlan

Best for dynamic marketing plan maps

Free plan available

From $9/user/month

MarketPlan.io can help you plan your customer’s path from visitor to lead and from sale to a lifetime customer. It’s a powerful platform that offers your business the functionalities you need to plan, execute, project, and optimize your marketing strategy. MarketPlan.io has ten built-in marketing applications, such as a blog planner, email sequence, keyword planner, and social plan.

Why I Picked MarketPlan.io: MarketPlan.io helps you align your marketing efforts and align them to help you optimize your customer’s journey by offering dynamic and customizable marketing plan mapping. You can use visuals to plot how marketing assets get made, who touches then and when, and expected platforms they will alnd on (and in what priority). The platform also provides a canvas that gives your marketing campaign a central location for easy management. You can also keep your entire team on the same page, add comments, assign tasks, send files, and provide progress notifications.

Standout Features & Integrations

Key features include collaborative editing, allowing multiple team members to work on marketing plans simultaneously. This feature fosters real-time collaboration, enabling teams to brainstorm ideas, make updates, and provide feedback seamlessly. Additionally, MarketPlan.io's Live Presentations feature enables users to present and share marketing plans in real-time with stakeholders or clients.

Integrations include most payment processors, ClickFunnels, Shopify, and WooCommerce.

Pros

  • Collaborative editing capabilities, text & video
  • Funnel planning & visualization
  • Generate tracking code & UTMs

Cons

  • Free plan for 1 user only
  • Tedious to set up tracking for multiple ads
16

BrandMaker

Best marketing resource management (MRM)

Free demo

Pricing upon request

BrandMaker is a product management software that enables marketers to plan and manage digital marketing campaigns. BrandMaker is great for product marketers who juggle two or three platforms to keep track of their marketing assets, plan marketing campaigns, and oversee customer engagement data on social media.

Why I Picked BrandMaker: One of BrandMaker’s features I like the most is their approach to global digital asset management (DAM). Their tool, along with workflow and campaign tools, offers a dedicated DAM system with asset control, brand compliance, and metadata tagging features. This is hugely helpful to product marketers who need to distribute photo or image assets to different partners and tightly control the asset proofing/approval stages.

BrandMaker Standout Features & Integrations

Key features include comprehensive DAM system that allows businesses to store, organize, and manage their digital assets in a centralized repository. This feature enables efficient asset search and retrieval, version control, and rights management. Additionally, BrandMaker's marketing resource management functionality provides a robust set of tools for planning, budgeting, and resource allocation.

Integrations are sparse and mostly rely on developers using the BrandMaker API to build their own connections. Instead, BrandMaker encourages users to expand software functionality with their own first-party modules: Media Pool, Brand Template Builder, Job Manager, and Marketing Planner.

Pros

  • All-in-one marketing solution
  • Flexible & scalable platform
  • Clean, clear user interface

Cons

  • Lack of integrations
  • Slight learning curve
17

Keen

Best for data-driven companies

Pricing upon request

Keen is a powerful marketing planning software designed to help businesses streamline their marketing strategies and achieve their goals. With its user-friendly interface, customizable features, and comprehensive planning tools, Keen empowers marketing teams to collaborate, track progress, and make data-driven decisions.

Why I Picked Keen: Keen is a robust marketing planning software that excels in budgeting and financial analytics. The platform offers intuitive budgeting tools that allow marketing teams to create, allocate, and track budgets for their campaigns. With Keen, businesses can easily set budget goals, monitor spending, and make informed financial decisions. Furthermore, Keen provides advanced financial analytics capabilities, enabling teams to analyze the performance of their marketing initiatives, measure return on investment (ROI), and gain valuable insights into cost-effectiveness.

Keen Standout Features & Integrations

Key features include predictive analytics to provide users with insights into future campaign performance based on historical data and industry benchmarks. This feature helps marketing teams make informed decisions, optimize their strategies, and anticipate potential outcomes. Additionally, Keen's campaign performance tracking enables users to monitor and evaluate the success of their marketing campaigns in real-time.

Integrations include AMP and Pixlee TurnTo. Their API offers a further means to build two-way data sync with other platforms but developer/IT support is required in most cases. 

Pros

  • Predictive campaign analytics
  • Budgeting & financial analytics
  • Mixed media modeling + multi-touch attribution

Cons

  • Lack of integrations
  • Costly API (no data usage caps)
18

MyMarketingMate

Best for beginners

14-day free trial + free plan

$29/month (3 users)

MyMarketingMate helps business owners and marketing managers of any size and industry create effective marketing plans. The platform allows you to streamline your marketing planning and track your plan’s progress towards your targets. The software is an excellent choice whether you’re a seasoned professional or have never created a marketing plan before.

Why I Picked MyMarketingMate: One of MyMarketingMate’s most interesting capabilities lies in its marketing plan wizard, which helps you create your plan in a few steps. When creating your marketing plan using the wizard, the platform provides tips and ideas throughout the process when creating a plan from scratch. The system also offers a suite of ready-made plans that are populated with proven strategies for specific goals and industries. This makes it a great tool for beginners who might have not used work planning or project managing tech before. 

MyMarketingMate Standout Features & Integrations

Key features include its AI-powered marketing recommendations and its integrated marketing calendar. MyMarketingMate leverages artificial intelligence to provide personalized marketing recommendations based on data analysis and industry insights. Plus, MyMarketingMate's integrated marketing calendar allows users to visualize and manage their marketing activities in a single interface. It enables businesses to plan and track their marketing campaigns, schedule content releases, and coordinate cross-channel efforts.

Integrations are not listed on their site.

Pros

  • Completely marketing focused
  • Step-by-step wizard to get started
  • Plenty of templates to choose from

Cons

  • Lack of integrations
  • Not cost effective for small teams
19

GanttPRO

Best for managing projects with Gantt charts

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.8
495 reviews

14-day free trial

From $9.99/ per user / per month

GanttPRO is a project management platform that can be used to plan and manage marketing roadmaps, campaigns, and individual projects. You can set project timelines, manage and assign tasks, and run reports to understand your team's performance with the software.

Why I Picked GanttPRO: The software has an intuitive visual interface that allows you to easily set up your project plan or craft a marketing campaign. You can then outline your tasks, set task dependencies, and assign specific tasks to specific team members. You can also rank your projects by priority to facilitate a more agile workflow.

In addition to its project management features, the software also has team collaboration tools. Employees can work together on shared tasks, share files and messages, and tag each other in projects. Users receive notifications when they have deadlines coming up, tasks to complete, or they've been tagged in the system.

GanttPRO Standout Features & Integrations

Features include interactive Gantt charts, task and resource management, time tracking, collaboration tools, project templates, integrations with other productivity tools, and a range of reports.

Integrations include Slack, Google Drive, MS Teams and Jira Cloud. More integrations are available through their API.

20

monday.com

Best for workload planning

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
10029 reviews

14-day free trial + free plan available

From $8/user/month (billed annually, min 3 seats)

monday.com helps marketing teams plan the workload involved when implementing new marketing campaigns.

Why I picked monday.com: monday.com is primarily a project management system, but I wanted to add monday.com to this list because it provides a library of project templates you can use to quickly create marketing plans. This includes a dozen marketing-specific templates such as a content calendar, social media planner, marketing strategy, and other beneficial templates. These templates can help you put together schedules and workloads that make good use of your resources and maximize productivity without overwhelming your team.

Monday.com Standout Features and Integrations

Features from the monday.com platform include its performance insights capabilities that allow you to visualize project performance and workflows. This will help you manage tasks at the team and individual levels when planning your campaigns.

Integrations are available within monday.com to help marketing teams improve productivity, including Bynder, Canva, Figma, Hootsuite, Klipfolio, Miro, PandaDoc, SEMrush, Supermetrics, Trello, and other software options. Monday.com also provides an API that allows you to create custom integrations with your current systems.

Pros

  • Excellent user interface.
  • Very customizable.
  • Easy to create workflows.

Cons

  • Limited reporting features.
  • Doesn’t track subitems on dashboards.
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

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Other Options

Here are a few more that didn’t make the top list. If you need additional suggestions, check these out.

  1. Semrush

    Best for market research

  2. Wrike

    Best free marketing planning software

  3. Screendragon

    Best for proofing & approvals

  4. Planview

    Best goals-based marketing planning software

  5. Productboard

    Best for non-technical users

  6. Aha

    Best for product management

  7. ProWorkflow

    Best for client engagements

  8. Uptempo

    Best for growing teams

  9. Mavenlink

    Best for complex projects

  10. Odoo

    Best open source marketing tool

  11. OnTrack Workflow

    Best for sales enablement

  12. Workamajig

    Best customer relationship management (CRM)

  13. Lytho

    Best for content creation & management

Comparison Criteria for Marketing Planning Software

Here are my process and considerations when evaluating marketing planning software for placement on this list. First, I built a shortlist of software vendors with informative and modern websites, positive user reviews, and maybe even some awards for customer satisfaction or usability. To whittle this down to a top 10, I researched each software using vendor websites, online tutorials, and free trials. With years of SITE experience, I was able to look at each software and think, "Is this something I would use? Is this something I would give my teams to use?"

The following is the list of requirements I considered when making my final picks.

Core Functionality

Each marketing planning software may be quite different, with unique features or a specific targetted audience. However, to qualify for this list they must cover the following basic functionalities.

  • Providing tools and features to assist businesses in developing their marketing strategies, including conducting market research, defining target audiences, creating marketing calendars, and identifying key performance indicators (KPIs).
  • Enabling businesses to execute their marketing plans efficiently, including campaign management, content creation and management, scheduling and automation of marketing activities, tracking and analyzing campaign performance, managing budgets, and collaborating with team members.

Key Features

Key features may differ from software to software, but some or all of these should be present in any good marketing planning tool.

  1. Market Research: Tools to conduct market research and gather relevant data about target audiences, market trends, and competitor analysis.
  2. Goal Setting: Functionality to define marketing objectives, set measurable goals, and establish key performance indicators (KPIs) to track progress and success.
  3. Budget Allocation: Capability to allocate and manage marketing budgets, track expenses, and analyze the return on investment (ROI) for various marketing activities.
  4. Campaign Management: Tools to create, schedule, and manage marketing campaigns across multiple channels, such as email, social media, advertising, and content marketing.
  5. Content Creation and Management: Features to develop and organize marketing content, including content calendars, asset libraries, and collaboration tools for content creation and approval processes.
  6. Analytics and Reporting: Built-in analytics capabilities to track and measure campaign performance, generate reports, and gain insights into key metrics, such as conversion rates, customer engagement, and ROI.
  7. Collaboration and Workflow: Functionality that enables team members to collaborate, communicate, and share information within the software, streamlining workflows and facilitating effective teamwork.
  8. Scalability and Customization: Flexibility to adapt to different business sizes, industries, and marketing strategies, with customizable templates, workflows, and reporting options.

Usability

Usability and a user-friendly interface (UI) play a crucial role in selecting marketing planning software as they directly impact the efficiency and effectiveness of the marketing planning process. Intuitive navigation, clear design, and well-organized features allow users to quickly understand and leverage the software's capabilities. For example, a drag-and-drop interface for campaign creation and content management simplifies the process, making it easier for users to create and modify campaigns without requiring extensive technical skills. Customizable dashboards and visualizations help users track and analyze key metrics at a glance. And features like collaboration tools with real-time updates and notifications ensure smooth teamwork and seamless communication among team members.

Software Integrations

Software integrations are essential when selecting marketing planning software as they enable seamless data exchange and streamline workflows by letting tools "talk" to one another. Integration with customer relationship management (CRM) systems, such as Salesforce or HubSpot, allows for a unified view of customer data. Integration with email marketing platforms, like Mailchimp or Constant Contact, simplifies the process of sending targeted email campaigns and automating follow-up communications. Integration with analytics tools, such as Google Analytics or Adobe Analytics, facilitates comprehensive data analysis, providing marketers with valuable insights to optimize campaigns and measure their impact.

Automations

Automations play a vital role in selecting marketing planning software as they help streamline repetitive tasks and push projects from one stage to the next. Workflow automations, such as automated email campaigns triggered by specific actions or events, help nurture leads and maintain consistent customer communication. Automations can be used in planning charts and calendars to move a task from one department to the next (say, graphic design to editorial) or one person to another (manager to team member). Social media scheduling is another good example, where you can enter post assets and text into one system and push them out to multiple platforms simultaneously. This is used to save time, reduce resource usage, and prevent human error.

These current digital marketing trends and insights can inspire your marketing planning initiatives. They can speak to the types of marketing planning software you'll need if you spot an area where you're lacking.

  • Consumers are 2.4 times more likely to say that user generated content (UGC) is more authentic than brand-created content
  • Social commerce (shopping directly on social media) is expected to exceed 100 million buyers by the end of 2023
  • 82% of consumers want brands to prioritize people and the planet so plan with sustainability in mind
  • TikTok has approximately 1 billion monthly active users; your marketing planning should incorporate short-form video in some significant fashion
  • Video content generates 1200% more social shares compared to text or photo content
  • Personalized marketing content is 60% more likely to encourage repeat purchases

People Also Ask

Here are a few of the most common questions I come across when people ask me about using marketing planning software.

Other Marketing Planning and Strategy Software Reviews

If you need other marketing planning software adjacent for your organization, here are some other marketing strategy tool lists that will help you find the best option for your marketing strategy needs.

The Takeaway

Marketing planning tools are critical to guiding marketing projects from start to finish, brainstorming to execution. Your team will appreciate having tasks, milestones, and goals plotted out visually and management will appreciate more transparency around time spent, budget used, and deadlines met. Overall, marketing planning software can be your sherpa in the fast-paced and ever-changing landscape of the marketing world.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.