33 Best Marketing Planning Software Reviewed for 2025

Adverity is a marketing intelligence platform designed to help teams collect, transform, and analyze data from various sources. It enables you to centralize your marketing data, ensuring it's consistent and ready for analysis. 

Why I picked Adverity: I chose Adverity for its ability to unify data from multiple sources. With over 600 pre-built connectors, you can automatically collect data from all your marketing channels. This means you can consolidate your data without manual effort, giving you a comprehensive view of your campaigns. I also like that it has data transformation capabilities. You can clean, enrich, and harmonize your data to match your specific needs. This ensures that your data is not only consolidated but also standardized, making it easier to analyze and derive insights for planning marketing strategies.

Adverity Standout Features and Integrations

Features include a data quality suite that proactively monitors your data for anomalies, duplicates, and other issues, ensuring your data remains reliable for planning initiatives. Adverity also offers AI-powered insights, allowing you to ask questions in natural language and receive instant answers, making data analysis more accessible.

Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.

Wrike is a work management platform that provides marketing features and functionalities. The platform can help managers support their team members and ensures they know that every understands what they’re supposed to do. It’s an excellent choice for task management and planning marketing campaigns across different teams.

Why I Picked Wrike: Wrike works well as a marketing planning software due to its robust features and user-friendly interface. The free version of Wrike allows users to create tasks, set priorities, and collaborate with unlimited team members, facilitating efficient marketing project management. It provides a centralized platform for marketing teams to plan and execute campaigns, with features like customizable templates, interactive Gantt charts, and shared calendars. The ability to assign tasks, set deadlines, and track progress enhances collaboration and ensures accountability. The AI-driven task automation within Wrike recommends priorities and tasks for your teams based on your campaign’s performance and status.

Wrike Standout Features & Integrations

Key features include its dynamic request forms, which allow teams to create custom forms to streamline project intake and request processes, ensuring all necessary information is captured upfront. This feature simplifies project initiation and reduces manual back-and-forth communication. Wrike's advanced resource management enables businesses to optimize resource allocation by providing a clear view of team members' availability, workload, and capacity. This feature helps prevent resource overloading and facilitates resource-leveling.

Integrations include 400+ pre-built native integrations, including integrations with the most popular file management software from Microsoft, Google, and Dropbox, along with sales and marketing software from Salesforce and Marketo.

Sprout Social is a comprehensive social media management platform designed to help businesses effectively manage their online presence. It offers tools for scheduling posts, engaging with audiences, and analyzing performance across various social media channels.

Why I Picked Sprout Social: One reason I like Sprout Social is its advanced publishing capabilities. The platform allows you to plan, create, and schedule content across multiple social networks from a single interface. This ensures consistent messaging and helps maintain a cohesive brand voice. Additionally, Sprout Social's content calendar provides a clear overview of your scheduled posts, making it easier to manage campaigns and identify content gaps.

Sprout Social Standout Features & Integrations

Key features include in-depth reports that help you measure the effectiveness of your social media strategies. You can track key performance indicators such as engagement rates, audience growth, and post-performance. The platform also has social listening, which allows you to monitor conversations about your brand and industry, providing valuable insights into audience sentiment.

Integrations include Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X (formerly Twitter), YouTube, Facebook Messenger, WhatsApp, Salesforce Marketing Cloud, and Tableau.

HubSpot serves as a comprehensive platform that focuses on marketing, sales, and customer relationship management. Its aim is to assist businesses in drawing in visitors, converting leads, and closing deals. It provides an extensive array of tools for content management, email and social media marketing, and reporting and analytics.

Why I Picked HubSpot: HubSpot stands out as exceptional marketing planning software with its powerful features designed for detailed campaign management. The platform enables marketers to design, oversee, and evaluate all their campaigns from a unified dashboard. Equipped with tools for setting campaign goals, monitoring performance indicators, and managing budgets, HubSpot acts as a central hub for all marketing planning activities. Its user-friendly interface and sophisticated analytics make it simple for businesses to plan and implement marketing strategies efficiently and effectively.

HubSpot Standout Features and Integrations

Features include its content calendar, which aids in organizing and scheduling content across multiple channels, ensuring timely and consistent marketing efforts. The marketing automation feature streamlines repetitive tasks like email marketing and social media posting, freeing up time for strategic initiatives. Furthermore, lead scoring prioritizes prospects based on their engagement levels, ensuring marketing efforts target high-potential leads.

Integrations include Salesforce, Google Analytics, Mailchimp, Slack, Zapier, Microsoft Dynamics, Shopify, WordPress, Eventbrite, SurveyMonkey, Zendesk, QuickBooks, Stripe, Trello, Asana, and GoToWebinar.

Runrun.it is a marketing planning software that allows you to organize all your team’s work on one centralized platform. The business intelligence tool inside the platform can also help you track the most vital details so you can make the best decisions and prioritize work. You’ll understand where any bottlenecks are, which tasks are the most time-consuming, and when team members can handle a specific demand.

Why I Picked Runrun.it: RunRun.it offers comprehensive project management functionalities, allowing marketing teams to create and assign tasks, set priorities, and track progress. It provides a centralized hub for collaboration, enabling seamless communication and file sharing among team members. The platform's time tracking and reporting features enable teams to monitor project costs and measure the performance of marketing activities. You can tap into dozens of project templates to quickly build out your strategy and also standardize processes by building templates of your own from scratch.

Runrun.it Standout Features & Integrations

Key features include its AI-powered task prioritization and its integrated time tracking capabilities. RunRun.it's AI-driven task prioritization analyzes factors such as due dates, dependencies, and team availability to intelligently prioritize tasks, helping teams focus on the most critical and time-sensitive assignments. Additionally, RunRun.it's integrated time tracking allows team members to track the time spent on each task accurately.

Integrations include over 4000 other applications through Zapier, which requires a separate subscription and may incur additional costs. These applications include Microsoft Teams, Zendesk, Salesforce, Google Analytics, and Slack. You can also use their Restful API to build your own.

Google Analytics is a data tool that collects and displays in-depth website data that marketing teams can use to create more helpful marketing plans.

Why I picked Google Analytics: I wanted to add a solution that can provide this data for you when you’re creating new marketing plans. Google Analytics isn’t a marketing planning tool per se, but it provides in-depth data you can use to create the best possible plan for future campaigns. It automatically detects and surfaces actionable insights from your website’s data, such as new trends, crucial changes, and other growth opportunities you can capitalize on and create new marketing plans around.

Google Analytics Standout Features and Integrations

Features available from the Google Analytics dashboard include the ability to integrate with various tools that will help your teams use the data as necessary to make robust marketing plans. You can integrate the platform with your marketing tools to create a simple workflow to analyze the data.

Integrations available with Google Analytics include over 1,000 options, including GetResponse, Improvado, Jotform, Mailchimp, Orange Logic, Salesforce, SEMrush, Smartlook, Zendesk, Zoho CRM, and other software options. If you have a paid Zapier account or someone on your team with development expertise, you can create custom integrations with Google Analytics.

Trello is a simple platform that provides an adapted version of a Kanban board that visualizes marketing plans.

Why I picked Trello: One of the reasons why I started this list is Trello’s Kanban board approach which makes collaboration simple for any sized marketing team. Trello incorporates a system of workspaces that contains boards, which contain cards or lists of cards you can use to add tasks and assign each card to individuals or entire teams. You can use Trello to map your marketing campaigns and workloads in boards, timelines, and other beneficial views to match your needs.

Trello Standout Features and Integrations

Features that are available within the Trello platform include its automation capabilities, where you can create rules, buttons, and commands to handle almost any action. Each plan from Trello supports automation to help improve team performance by allowing you to automate actions, such as task updates.

Integrations are available to help your team get work done by connecting with popular applications you’re probably already using. These include Automate.io, Beeminder, Clockify, Hubstaff, Intercom, Jira Cloud, Pipedrive, Salesforce, Slack, Zoho Cliq, and other software options. Trello also supports custom connections for those with a paid Zapier account.

Buffer helps businesses and individuals plan effective content schedules to increase results on social media.

Why I picked Buffer: If you already have an idea of the content you want to publish on different social media networks, Buffer can help you plan out the most efficient posting schedule. Buffer puts you in complete control of what you share and when by helping you queue content using an automated schedule, or you can use a custom time for every post. The calendar view provides a quick overview of the content you have waiting for publishing so you can make any necessary changes.

Buffer Standout Features and Integrations

Features that make Buffer an excellent choice for marketing planning are the in-depth insights the tool provides to help you monitor your social media campaigns’ performance. You get a single dashboard that provides insights into social media networks, such as Facebook, Twitter, and LinkedIn. Buffer can also generate fully customized reports that are shareable with teams and stakeholders.

Integrations from Buffer that will help you create effective marketing plans include over 100 third-party applications. These include Audiense, CoSchedule, Google Drive, Klipfolio, Mailchimp, ProjectManager, PromoRepublic, Slack, Trello, Zoho Flow, and other software options. You can also create custom connections with a paid Zapier account.

Asana helps distributed marketing teams orchestrate their campaign plans so they can move faster and accomplish more no matter where they are.

Why I picked Asana: I wanted to add Asana to this article because it has a strong focus on streamlining processes to save time and eliminate older methods like email. It has a real focus on marketing with capabilities that help you manage multiple, real-time creative workstreams. Asana allows you to set marketing goals and quickly assign tasks and track them, which makes this beneficial for those with distributed teams.

Asana Standout Features and Integrations

Features available within Asana that make it an excellent option are its ability to help you organize marketing plans and keep everyone involved on schedule. Asana provides templates to help you fast-track your marketing campaigns, or you can create tailored workflows to match your team’s requirements.

Integrations that are available with Asana include native integrations that are popular with marketing teams, such as Canva, Figma, Google Drive, InVision, Jira Cloud, Microsoft Office 365, Microsoft Teams, Power BI, Salesforce, Slack, and other software options. If you have a paid Zapier account or have developer expertise, you can create custom integrations to fit your needs.

Mailchimp helps businesses bright audience data and insights together to help their marketing teams create high-performing email marketing campaigns.

Why I picked Mailchimp: If you’re looking to create an email marketing campaign to add to your current campaigns, Mailchimp can help you map out your campaigns and manage them from one platform. Mailchimp provides a calendar tool that allows you to monitor all of your campaign’s tasks, touchpoints, and reporting through a single source of truth. The software can help you get an overview of your email campaign’s performance across multiple marketing touchpoints.

Mailchimp Standout Features and Integrations

Features that make Mailchimp stand out from the rest include its segmentation tools that simplify processes for targeting audiences based on behavior and interests. This can enhance your marketing plans if you need to focus on specific customers so you can plan your campaign around them.

Integrations in Mailchimp that will help simplify your campaigns include over 300 options, such as Adobe Photoshop, AgencyAnalytics, Asana, Canva, Google Analytics, Mixpanel, Monday.com, SugarCRM, Whatagraph, Zendesk, and other software options. You can also use a paid Zapier account to create custom integrations.

ActiveCollab is a super easy-to-use marketing planning software that helps you organize tasks, plan your team’s tasks, and monitor everything from one platform. When using the software, you can set priorities and collaborate with clients and team members in real time. You can also track the time it takes to complete tasks and track your budget.

Why I Picked ActiveCollab: ActiveCollab can be effectively used for marketing planning, particularly by agencies, with a strong focus on its billing and invoicing for work done. The platform allows agencies to create detailed project plans, set milestones, assign tasks, and track progress. With its integrated time tracking feature, agencies can accurately track billable hours for each team member, ensuring accurate client billing. ActiveCollab also integrates with payment gateways like PayPal and Stripe, so clients can pay for services rendered with ease.

ActiveCollab Standout Features & Integrations

Key features include comprehensive time tracking functionality, allowing users to track the time spent on tasks and projects effortlessly. This feature helps teams monitor productivity, accurately estimate project timelines, and analyze resource allocation. Additionally, ActiveCollab's integrated invoicing feature streamlines the billing process by generating professional invoices based on tracked time and project expenses. This eliminates the need for separate invoicing tools, saving time and simplifying financial management. 

Integrations include Google Drive, Dropbox, Trello, Basecamp, Asana, Wrike, Slack, Hubstaff, TimeCamp, QuickBooks, Authorize.Net, Braintree, PayPal, Stripe, and TestLodge. You can access more integrations through Zapier, but that requires a separate subscription and may incur additional costs. 

Hootsuite helps marketing teams confidently plan social media campaigns across multiple networks and gain actionable, real-time insights.

Why I picked Hootsuite: As social media’s popularity continues to grow, using platforms such as Facebook, Twitter, and Instagram is becoming a necessity. So, I wanted to add Hootsuite to this list because of how it’s able to help your teams plan, launch, and optimize social media campaigns from one platform. The calendar overview of your content that’s scheduled for distribution will help you map out your campaigns and fill in any content gaps.

Hootsuite Standout Features and Integrations

Features that will help you plan your social media campaigns include Hootsuite’s AI. You can use the OwlyWriter AI to create engaging descriptions in the tone or voice you want it to use. The AI can also create a list of content ideas after giving it a simple prompt.

Integrations are available from Hootsuite to connect your essential marketing tools. These integrations include over 100 systems, such as Bynder, Dropbox, HubSpot, Mailchimp, Microsoft Teams, Monday.com, Rambox, Salesforce, Slack, Zendesk, and other software options. If you have a paid Zapier account, you can create custom integrations with your tech stack.

GoodDay is an integrated marketing planning and work management solution that provides businesses with advanced planning, management, and tracking capabilities in one platform. You can customize workflows with an agile board and unlimited hierarchies, which provides you with an overview of all assignments, tasks, and teams.

Why I Picked GoodDay: GoodDay allows you to manage your marketing processes with a scheduler, task and time tracker, and daily timesheets. The platform can support your entire work processes end-to-end and automate many of your routine management actions. GoodDay’s expansive set of features allows you to build and customize solutions that reflect and compliment your processes instead of making you change them to fit the platform. With GoodDay, you'll be able to fully configure project workflows, create custom task and project types, add unique field types, and set-up custom views. 

GoodDay Standout Features & Integrations

Key features include its customizable workflows and its extensive integrations. GoodDay offers flexible workflow customization, allowing teams to design and adapt their project management processes to align with their specific needs and preferences. Plus, GoodDay boasts a wide range of integrations with popular tools and platforms, such as Google Drive, Slack, Jira, and Trello. These integrations enhance collaboration and streamline the flow of information across different systems.

Integrations include Google Workforce, Slack, and Google Drive. The platform also integrates with over 1,300 applications through Zapier, though that requires a separate subscription and may incur additional costs. If needed, GoodDay has an API that can integrate with any existing systems and workflows.

Mediatool is a cloud-based marketing platform that helps marketing teams plan, measure, and report on their activities. The platform gives a complete overview of campaigns’ performance in real-time and helps you make better decisions by combining plans and results from data. When using the software, you can monitor expenses and filter data by brand, market, product, media type, or promotional channels. 

Why I Picked Mediatool: Mediatool functions as a comprehensive marketing planning tool with robust media management capabilities. The platform enables marketing teams to efficiently plan, execute, and analyze their media campaigns in one centralized hub. Mediatool allows users to set campaign objectives, define target audiences, allocate budgets, and schedule media placements across various channels. Its media management capabilities include features such as media inventory management, media buying, and performance tracking. Users can track media spend, monitor campaign performance, and generate detailed reports to evaluate the effectiveness of their media efforts.

Mediatool Standout Features & Integrations

Key features include advanced media analytics capabilities, allowing users to track and analyze the performance of their media campaigns in-depth. With detailed insights into impressions, clicks, conversions, and other relevant metrics, users can make data-driven decisions to optimize their media strategies. Mediatool also provides a Collaboration Hub that facilitates seamless communication among team members, clients, and stakeholders. This feature enables real-time communication, task management, and document sharing.

Integrations include Google Analytics, Adform, and Google Campaign Manager.

Seimsic is a powerful sales enablement platform designed to empower marketing teams by providing comprehensive tools and resources to enhance their sales efforts. With features like content management, analytics, and personalized training, Seimsic helps marketers optimize their strategies, boost productivity, and drive revenue growth.

Why I Picked Seismic: Seismic serves as a crucial asset for large teams and enterprises by providing robust support for their sales and marketing strategies. With its centralized content management system, it enables efficient organization and distribution of marketing collateral, ensuring that teams have access to up-to-date and relevant materials. Additionally, Seismic's analytics capabilities allow for data-driven insights, enabling teams to track engagement, measure performance, and make informed decisions to optimize their strategies. The platform also offers personalized training and coaching, empowering teams to enhance their skills and knowledge.

Seismic Standout Features & Integrations

Key features intelligent content automation feature sets it apart from competitors. It utilizes artificial intelligence and machine learning algorithms to automatically tag, categorize, and recommend relevant content based on user behavior, preferences, and engagement data. Seismic also stands out by offering seamless integration with a wide range of sales enablement tools and platforms, creating a unified ecosystem for sales and marketing teams. It integrates with CRM systems, marketing automation tools, and email platforms.

Integrations include Microsoft platforms, Google services, and the Salesforce suite.

MarketPlan.io can help you plan your customer’s path from visitor to lead and from sale to a lifetime customer. It’s a powerful platform that offers your business the functionalities you need to plan, execute, project, and optimize your marketing strategy. MarketPlan.io has ten built-in marketing applications, such as a blog planner, email sequence, keyword planner, and social plan.

Why I Picked MarketPlan.io: MarketPlan.io helps you align your marketing efforts and align them to help you optimize your customer’s journey by offering dynamic and customizable marketing plan mapping. You can use visuals to plot how marketing assets get made, who touches then and when, and expected platforms they will alnd on (and in what priority). The platform also provides a canvas that gives your marketing campaign a central location for easy management. You can also keep your entire team on the same page, add comments, assign tasks, send files, and provide progress notifications.

Standout Features & Integrations

Key features include collaborative editing, allowing multiple team members to work on marketing plans simultaneously. This feature fosters real-time collaboration, enabling teams to brainstorm ideas, make updates, and provide feedback seamlessly. Additionally, MarketPlan.io's Live Presentations feature enables users to present and share marketing plans in real-time with stakeholders or clients.

Integrations include most payment processors, ClickFunnels, Shopify, and WooCommerce.

MyMarketingMate helps business owners and marketing managers of any size and industry create effective marketing plans. The platform allows you to streamline your marketing planning and track your plan’s progress towards your targets. The software is an excellent choice whether you’re a seasoned professional or have never created a marketing plan before.

Why I Picked MyMarketingMate: One of MyMarketingMate’s most interesting capabilities lies in its marketing plan wizard, which helps you create your plan in a few steps. When creating your marketing plan using the wizard, the platform provides tips and ideas throughout the process when creating a plan from scratch. The system also offers a suite of ready-made plans that are populated with proven strategies for specific goals and industries. This makes it a great tool for beginners who might have not used work planning or project managing tech before. 

MyMarketingMate Standout Features & Integrations

Key features include its AI-powered marketing recommendations and its integrated marketing calendar. MyMarketingMate leverages artificial intelligence to provide personalized marketing recommendations based on data analysis and industry insights. Plus, MyMarketingMate's integrated marketing calendar allows users to visualize and manage their marketing activities in a single interface. It enables businesses to plan and track their marketing campaigns, schedule content releases, and coordinate cross-channel efforts.

Integrations are not listed on their site.

BrandMaker is a product management software that enables marketers to plan and manage digital marketing campaigns. BrandMaker is great for product marketers who juggle two or three platforms to keep track of their marketing assets, plan marketing campaigns, and oversee customer engagement data on social media.

Why I Picked BrandMaker: One of BrandMaker’s features I like the most is their approach to global digital asset management (DAM). Their tool, along with workflow and campaign tools, offers a dedicated DAM system with asset control, brand compliance, and metadata tagging features. This is hugely helpful to product marketers who need to distribute photo or image assets to different partners and tightly control the asset proofing/approval stages.

BrandMaker Standout Features & Integrations

Key features include comprehensive DAM system that allows businesses to store, organize, and manage their digital assets in a centralized repository. This feature enables efficient asset search and retrieval, version control, and rights management. Additionally, BrandMaker's marketing resource management functionality provides a robust set of tools for planning, budgeting, and resource allocation.

Integrations are sparse and mostly rely on developers using the BrandMaker API to build their own connections. Instead, BrandMaker encourages users to expand software functionality with their own first-party modules: Media Pool, Brand Template Builder, Job Manager, and Marketing Planner.

Keen is a powerful marketing planning software designed to help businesses streamline their marketing strategies and achieve their goals. With its user-friendly interface, customizable features, and comprehensive planning tools, Keen empowers marketing teams to collaborate, track progress, and make data-driven decisions.

Why I Picked Keen: Keen is a robust marketing planning software that excels in budgeting and financial analytics. The platform offers intuitive budgeting tools that allow marketing teams to create, allocate, and track budgets for their campaigns. With Keen, businesses can easily set budget goals, monitor spending, and make informed financial decisions. Furthermore, Keen provides advanced financial analytics capabilities, enabling teams to analyze the performance of their marketing initiatives, measure return on investment (ROI), and gain valuable insights into cost-effectiveness.

Keen Standout Features & Integrations

Key features include predictive analytics to provide users with insights into future campaign performance based on historical data and industry benchmarks. This feature helps marketing teams make informed decisions, optimize their strategies, and anticipate potential outcomes. Additionally, Keen's campaign performance tracking enables users to monitor and evaluate the success of their marketing campaigns in real-time.

Integrations include AMP and Pixlee TurnTo. Their API offers a further means to build two-way data sync with other platforms but developer/IT support is required in most cases. 

impact.com is a powerful partnership automation platform tailored to assist businesses in creating, managing, and optimizing their diverse partnership programs.

Why I picked impact.com: This platform is unique in that it focuses on partnership marketing. Its reporting and analytics tools are the key to helping businesses plan their partnership strategies effectively. Users can analyze the incremental value each partner brings and plan partner commissions based on various factors such as new versus returning customers, cart size, and SKU category. impact.com also has a forecasting tool to strategize for the future and an anomaly detection tool to predict and prevent future roadblocks and failures.

impact.com Standout Features and Integrations

Features include support for a wide range of partnerships, including affiliates, influencers, mobile apps, B2B partners, ambassadors, and media publishers. It also offers features like custom contracting, automated payouts, cross-device tracking, fraud monitoring, and a marketplace to discover and recruit ideal partners.

Integrations include Shopify, Adobe Commerce (Magento), WooCommerce, Ecwid, BigCommerce, Salesforce, HubSpot, Stripe, Adjust, Branch, AppsFlyer, and Google Tag Manager.