19 Best PPC Marketing Agencies Reviewed In 2024
10 Best PPC Marketing Agency Shortlist
Here’s my shortlist of the best PPC marketing agencies:
Our one-on-one guidance will help you find the perfect fit.
PPC marketing agencies usually handle things like managing ad campaigns and optimizing keyword strategies on behalf of a business that enlists their services. By outsourcing these elements of your operations, you can allocate your team’s time and resources to other tasks, and avoid hiring an internal expert. But finding the right provider can be a challenge, especially with so many options available.
Using my experience with software and service reviews, I evaluated and compared several of the top PPC marketing agencies available. From there, I compiled my results into detailed reviews to help you find the best provider for your needs.
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How To Choose A PPC Marketing Agency
It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:
| Factor | What to Consider |
| Business Objectives | Align the PPC agency’s approach with your goals, like lead generation, brand awareness, or conversion rate optimization to reach the right target audience. |
| Service Scope and SLAs | Check if their offerings match your needs, covering essentials like ad campaigns, PPC management services, and search engine optimization (SEO). Review their service level agreements to ensure support throughout active PPC campaigns and online advertising efforts. |
| Support Availability | Ensure they offer real-time support when you need it, especially during critical campaign management phases of active ad spend and conversion rate optimization campaigns. |
| Costs and Pricing Structure | Understand their fees—whether flat rates, hourly, or performance-based—and ensure they manage ad spend effectively for cost-effective PPC ads or google ads. |
| Communication and Reporting | Look for clear updates on campaign performance, including metrics on click-through rates and return on investment (ROI), and regular check-ins for real-time PPC advertising progress reports. |
| Industry Experience | Agencies with experience in your niche, such as ecommerce or social media marketing, can tailor PPC strategy and search campaigns that better align with business goals. |
| Tools and Technology | Confirm they use up-to-date tools for analytics, google analytics tracking, and ads management. High-quality marketing experts should also have proficiency in A/B testing for PPC campaigns and ad copy. |
| Flexibility and Scalability | Choose a full-service digital marketing agency or PPC company that can scale PPC services as your business grows. Look for measurable results across a range of advertising strategies and social media platforms. |
Best PPC Marketing Agency Reviews
Below are my detailed summaries of the best PPC marketing agencies that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.
Thrive Internet Marketing Agency provides PPC management, SEO, and digital marketing services designed for small businesses. They help clients increase online visibility and drive targeted traffic to grow their customer base.
Why I picked Thrive Internet Marketing Agency: They specialize in affordable, scalable PPC strategies that fit small business budgets. With services like Google Ads management and targeted local SEO, they focus on helping you maximize ad spend. Their transparent reporting ensures you stay informed about your campaign’s performance and results.
Standout services: They offer social media advertising to help you reach niche audiences on platforms like Facebook and Instagram, which can drive engagement and leads. They also provide Amazon PPC management, optimizing product listings and ad campaigns to boost sales and visibility on the marketplace, especially useful if your team sells on Amazon.
Target industries: Retail, healthcare, home services, legal, and real estate.
Specialties: Local PPC, social media advertising, Google Ads management, SEO, and conversion rate optimization.
Pros and cons
Pros:
- Transparent and detailed monthly reports
- Quick turnaround on campaign adjustments
- Strong customer service and support team
Cons:
- May not be suited for enterprise-level clients
- Not ideal for complex, large-scale campaigns
Tower33 offers PPC management, digital marketing strategy, and analytics services focused on helping mid-sized businesses optimize their online ad performance. They serve companies looking to scale their digital presence and enhance lead generation efforts.
Why I picked Tower33: They focus on creating tailored PPC campaigns that fit the unique needs of mid-sized enterprises, ensuring efficient budget allocation. Their services include in-depth analytics and campaign optimization to drive results. By leveraging data-driven strategies, they help your team achieve consistent growth in lead quality and conversion rates.
Standout services: They provide audience segmentation, allowing your team to target specific customer groups with tailored PPC ads, which helps increase relevance and conversion rates. They also offer data-driven bid management, ensuring that your campaigns are continuously optimized for the best ROI, making it easier to stretch your ad budget further.
Target industries: Healthcare, finance, ecommerce, technology, and real estate.
Specialties: Audience segmentation, bid management, conversion rate optimization, lead generation, and analytics reporting.
Pros and cons
Pros:
- Great for mid-sized enterprise needs
- Strong focus on data-driven decisions
- Flexible with campaign adjustments
Cons:
- Limited focus on small business needs
- Not ideal for one-off projects
Publicity Port offers PPC management, social media advertising, and digital marketing services tailored to businesses on a budget. They focus on delivering effective ad campaigns for small to mid-sized companies looking to maximize ROI.
Why I picked Publicity Port: They prioritize cost-efficient PPC strategies, making them ideal if your team is working with tight budgets. Their services include Google Ads management and budget-friendly social media campaigns to help you reach your audience. By focusing on affordability, they ensure your ad spend is optimized without compromising quality.
Standout services: They provide pay-per-click audits, which help your team identify areas where you can reduce costs and optimize ad performance, perfect if you’re working with a tight budget. They also offer campaign retargeting, allowing you to re-engage users who previously interacted with your ads, increasing the likelihood of conversions and maximizing your ad spend.
Target industries: Retail, healthcare, real estate, education, and ecommerce.
Specialties: PPC audits, campaign retargeting, Google Ads management, budget optimization, and social media advertising.
Pros and cons
Pros:
- Affordable pricing for small businesses
- Responsive customer support team
- Experienced in various industries
Cons:
- Limited advanced analytics tools
- Limited presence in certain regions
AgencyPPC offers PPC management and white-label digital marketing services, helping agencies expand their service offerings without increasing overhead. They primarily serve other marketing firms looking to deliver PPC results under their own branding.
Why I picked AgencyPPC: They focus on white-label PPC, with services like custom campaign management and detailed reporting, ensuring your clients see the value without knowing it’s outsourced. With a flexible approach, they adapt to your agency’s specific needs and workflows.
Standout services: They provide white-label campaign audits, allowing your team to identify inefficiencies in existing client accounts and present improvement opportunities under your agency’s branding. They also offer ongoing account optimization, which ensures that your clients’ campaigns are consistently adjusted to achieve better performance, freeing up your team’s resources for other projects.
Target industries: Ecommerce, technology, healthcare, real estate, and education.
Specialties: White-label PPC management, campaign audits, account optimization, Google Ads management, and reporting analytics.
Pros and cons
Pros:
- Flexible pricing options available
- Responsive and knowledgeable support team
- Detailed reporting available for client transparency
Cons:
- Higher costs for advanced account optimization
- Limited creative services included
Single Grain provides PPC management, SEO, and content marketing services focused on driving growth through both paid and organic search. They work primarily with businesses seeking to build their online presence and generate leads through high-quality content and ads.
Why I picked Single Grain: They excel at integrating content into PPC campaigns, making it easier for your team to capture interest and drive conversions. Their services include content creation paired with ad targeting, ensuring campaigns reach relevant audiences. By combining strategic ad placement with valuable content, they help you engage users at every stage of the funnel.
Standout services: They offer a full-service content marketing strategy, helping you align your content with PPC efforts to drive more qualified traffic. They also provide conversion rate optimization, analyzing your landing pages to ensure that visitors turn into leads, making your ad spending more efficient.
Target industries: Technology, SaaS, ecommerce, education, and finance.
Specialties: Content marketing, paid search, conversion rate optimization, SEO, and social media advertising.
Pros and cons
Pros:
- Great for content-driven marketing strategies
- Effective integration of SEO and PPC campaigns
- Responsive and knowledgeable account managers
Cons:
- Limited focus on non-digital advertising channels
- Not ideal for quick one-off projects
LYFE Marketing specializes in social media advertising and PPC management, helping businesses reach their target audiences on platforms like Facebook, Instagram, and LinkedIn. They serve small to medium sized businesses looking to grow their online presence and generate leads.
Why I picked LYFE Marketing: They focus on social media PPC, crafting ads to engage users and drive conversions on social platforms. Their services include ad design, audience targeting, and analytics to help your team optimize performance. By leveraging social media, they help you reach a highly specific audience and maximize ad spend efficiency.
Standout services: They provide social media account management, handling everything from content creation to audience engagement, which helps you grow your brand presence on platforms like Instagram and Facebook. They also offer pay-per-click retargeting, allowing your team to reach past website visitors with targeted ads, driving them back to complete their purchase or conversion.
Target industries: Ecommerce, healthcare, real estate, fitness, and nonprofits.
Specialties: Social media PPC, Facebook ads, instagram ads, retargeting, and content creation.
Pros and cons
Pros:
- Effective for social media-driven ad campaigns
- Quick response times from support team
- Transparent with campaign performance updates
Cons:
- Limited focus on non-social media PPC
- Not ideal for large enterprise clients
OuterBox provides PPC management, SEO, and digital marketing services tailored to ecommerce businesses. They focus on helping online retailers boost sales and increase visibility on search engines.
Why I picked OuterBox: They specialize in driving traffic to ecommerce sites through targeted PPC campaigns. With services like Google Shopping Ads and Amazon PPC management, they optimize your product listings for better visibility. Their approach ensures you get more conversions by focusing on high-intent keywords and data-driven strategies.
Standout services: They provide remarketing ad campaigns to re-engage visitors who’ve shown interest in your products, which helps you capture lost sales. They also offer conversion rate optimization services, analyzing your site’s user experience to improve checkout processes and reduce cart abandonment, ultimately driving more revenue for your ecommerce business.
Target industries: Ecommerce, retail, automotive, healthcare, and manufacturing.
Specialties: Google shopping ads, Amazon PPC management, conversion rate optimization, remarketing, and paid search campaigns.
Pros and cons
Pros:
- Great for ecommerce-focused ad strategies
- Strong emphasis on conversion rate optimization
- Responsive customer support team
Cons:
- Limited focus on non-ecommerce industries
- Requires a long-term contract for some services
Disruptive Advertising offers PPC management and conversion rate optimization services, helping businesses maximize ad spending and improve user engagement. Their primary clients are companies looking to drive measurable growth through targeted digital advertising.
Why I picked Disruptive Advertising: They focus heavily on refining campaigns to boost conversions, making them ideal if your team wants to optimize ad performance. They use A/B testing, landing page assessments, and in-depth analytics to fine-tune each campaign element. This tailored approach helps you get the best possible return on your ad investment.
Standout services: They offer Google Ads audit services to help you identify wasted spend and optimize your existing campaigns, which can lead to higher returns. They also provide custom analytics consulting to set up tracking that’s tailored to your business goals, ensuring you’re measuring what truly matters for your PPC strategy.
Target industries: Ecommerce, healthcare, finance, education, and SaaS.
Specialties: Paid search, conversion rate optimization, analytics consulting, A/B testing, and landing page design.
Pros and cons
Pros:
- Flexible with custom campaign strategies
- Quick response times from account managers
- Transparent reporting and analytics insights
Cons:
- Limited social media ad management options
- Can require long-term contracts
Location3 provides PPC management, digital marketing, and local SEO services tailored to multi-location businesses and franchises. They focus on helping franchises grow their local presence and drive customer acquisition.
Why I picked Location3: They excel at managing digital ad campaigns for franchises, ensuring consistency across multiple locations. Their expertise in local SEO helps your team reach nearby customers effectively. With tools like hyper-local targeting and data analytics, they optimize ad spending for franchises to maximize visibility and conversions.
Standout services: They offer local paid search management to help franchises increase visibility in specific markets, ensuring your ads reach customers in the right locations. They also provide local listings management, optimizing your franchise’s online presence on platforms like Google Business Profile, which drives more foot traffic and local engagement for each location.
Target industries: Retail, hospitality, real estate, healthcare, and automotive.
Specialties: Local PPC management, franchise marketing, local SEO, paid social advertising, and data analytics.
Pros and cons
Pros:
- Great for managing multi-location ad campaigns
- Strong focus on local market targeting
- Detailed reporting for franchise-level insights
Cons:
- Limited flexibility for single-location businesses
- Less focus on non-local advertising
Savage Global Marketing offers PPC management, social media advertising, and digital marketing services tailored to the needs of startups. They focus on helping new businesses grow their online presence and attract customers.
Why I picked Savage Global Marketing: They specialize in creating targeted campaigns that fit the unique needs of startups, ensuring your limited budget is used effectively. Their services include Google Ads management and paid social campaigns to drive brand awareness. By focusing on data-driven strategies, they help you optimize your ad spend for maximum results.
Standout services: They offer conversion-focused landing page design to help your team capture leads and drive sales from your PPC campaigns. They also provide YouTube advertising, allowing you to reach a wide audience with targeted video ads, which is especially useful for startups looking to build brand recognition quickly.
Target industries: Startups, ecommerce, healthcare, education, and technology.
Specialties: Google Ads management, social media advertising, conversion optimization, YouTube advertising, and lead generation.
Pros and cons
Pros:
- Great for startups with limited budgets
- Effective in driving initial brand visibility
- Flexible with customized ad strategies
Cons:
- Limited focus outside digital channels
- Requires long-term contracts for certain services
Other PPC Marketing Agencies
Here are some additional PPC marketing agencies that didn’t make it onto my shortlist, but are still worth checking out:
- WebFX
For local PPC targeting
- Directive
For B2B SaaS companies
- COSEOM
For Spanish-speaking markets
- Media Jet Marketing
For tourism and travel brands
- Advant Technology
For international PPC campaigns
- Black Propeller
For direct-response campaigns
- Grow My Ads
For Google Ads scaling
- Storm Brain
For creative-driven ad strategies
- Nvent Marketing
For franchise PPC solutions
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
What Do PPC Marketing Agencies Do?
PPC marketing agencies are firms that help businesses optimize their pay-per-click (PPC) advertising campaigns to increase visibility, improve rankings, and drive targeted traffic. Their services often include:
- Managing Google Ads and Bing Ads campaigns
- Conducting thorough keyword research and SEO optimization for better conversion rates
- Setting up and managing display ads and social media ads for improved brand awareness
- Tracking and analyzing campaign performance metrics using tools like Google Analytics
- Running retargeting and remarketing campaigns to re-engage the right audience
Businesses like ecommerce brands, B2B companies, and digital marketing departments typically hire PPC agencies to maximize ad spend efficiency, run cost-effective ad campaigns, and generate qualified leads. These agencies address challenges such as low conversion rates, wasted ad budgets, and ensure alignment with overall business goals.
PPC Marketing Agency Selection Criteria
When selecting the best PPC marketing agencies for this list, I considered common business needs and pain points that these providers address, like maximizing ad spend efficiency and improving conversion rates through tailored PPC advertising strategies. I used the following framework to keep my evaluation structured and fair:
Core Services (25% of total score)
To be considered for inclusion in this list, each provider had to offer these basic services:
- Managing Google Ads and Bing Ads
- Conducting keyword research and optimization
- Running social media ad campaigns
- Providing performance tracking and reporting on KPIs
- Setting up retargeting ads
Additional Standout Services (25% of total score)
To help further narrow down the competition, I also looked for unique or especially valuable services, such as:
- Offering custom analytics dashboards
- Conducting competitor analysis reports
- Providing PPC audits
- Running A/B testing for ads
- Additional digital marketing and advertising services (email marketing, social media management, and other paid media offerings)
Industry Experience (10% of total score)
To get a sense of the industry experience of each provider, I considered the following:
- Specializing in specific industries
- Having case studies in relevant sectors
- Demonstrating expertise in niche markets
- Providing tailored solutions for industry needs
- Understanding compliance and regulations requirements
Onboarding (10% of total score)
To evaluate the onboarding experience for each provider, I considered the following:
- Offering a dedicated account manager
- Having a clear onboarding process
- Providing initial strategy calls
- Delivering setup within a reasonable timeframe
- Ensuring a smooth knowledge transfer
Customer Support (10% of total score)
To assess the level of customer support each provider offers, I considered the following:
- Availability of live chat or phone support
- Offering regular check-ins with clients
- Providing prompt responses to inquiries
- Having a knowledgeable support team
- Providing resources like FAQs and guides
Value For Price (10% of total score)
To evaluate the pricing and potential ROI of working with each provider, I considered the following:
- Offering flexible pricing options
- Providing transparent pricing structures
- Demonstrating a good ROI for clients
- Having affordable packages for different budgets
- Offering discounts for long-term commitments
Customer Reviews (10% of total score)
To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:
- Highlighting quick results
- Mentioning satisfaction with support
- Referring to campaign performance
- Pointing out transparency in communication
- Indicating client retention and loyalty
Key PPC Marketing Agency Services
When selecting a PPC marketing agency, keep an eye out for the following key services:
- Keyword research: Identifying high-performing keywords for better ad visibility and rankings through strategic SEO and search ads.
- Campaign management: Overseeing ad campaigns to optimize performance and ad spend for efficient PPC marketing.
- Ad copywriting: Crafting compelling ad copy to attract clicks and drive conversions.
- Landing page optimization: Enhancing landing pages for improved user experience and higher conversion rates.
- A/B testing: Testing different ad variations to determine what resonates best with your target audience.
- Remarketing: Engaging users who previously visited your site to drive them back through effective remarketing tactics.
- Bid management: Adjusting bids to maximize return on ad spend (ROAS) and minimize wasted ad spend.
- Conversion tracking: Monitoring which PPC ads drive the most leads and sales to improve overall campaign performance.
- Geo-targeting: Serving ads to specific geographic locations to reach the right audience and boost business goals.
- Competitor analysis: Assessing competitors’ ad strategies to identify gaps and opportunities for improvement.
Benefits Of Partnering With A PPC Marketing Agency
Partnering with a PPC marketing agency offers several benefits for your team and your business. Here are a few you can look forward to:
- Targeted traffic: Attract high-quality visitors who are more likely to convert with effective PPC strategy.
- Cost efficiency: Reduce wasted ad spend through optimized bidding strategies and cost-effective PPC campaigns.
- Expert insights: Gain access to marketing experts with industry knowledge and proven advertising strategies.
- Faster results: Launch PPC campaigns quickly to drive immediate leads and sales, using optimized digital marketing techniques.
- Scalable growth: Expand your ad campaigns as your business grows, utilizing PPC specialists for evolving digital marketing strategy.
- Performance tracking: Monitor campaign performance with detailed analytics, metrics, and reporting to see measurable results.
- Time savings: Free up your team’s time by outsourcing ads management and campaign management to dedicated account managers.
Costs And Pricing Structures Of PPC Marketing Agencies
PPC marketing agencies generally offer custom pricing to meet diverse business needs, sizes, and objectives. Providers typically work within one of the following pricing structures:
- Hourly rate: You’re billed for the number of hours worked by PPC specialists.
- Flat fee: A set monthly fee for ads management of your PPC campaigns.
- Performance-based: Fees are tied to specific results, such as conversions or click-through rates.
- Percentage of ad spend: Charges are based on a percentage of your total ad spend budget.
- Project-based: One-time fees for specific ad campaigns or marketing services.
Key Factors That Influence PPC Marketing Agency Pricing
Beyond the specific pricing model, here are some additional factors that can influence the cost of PPC marketing agencies:
- Campaign complexity: More intricate ad campaigns may require additional ad copy customization and expertise.
- Industry competition: Higher competition in keywords and ad placements can drive up costs.
- Geographic targeting: Ads targeting specific demographics or regions may increase costs due to localization.
- Ad spend budget: Larger ad budgets often come with higher management fees due to increased PPC services.
- Customization needs: Tailored PPC strategies or services, such as competitor analysis and landing page optimization, can add to the overall cost.
- Reporting frequency: More frequent or detailed campaign performance reports can require additional resources.
- Number of platforms: Managing ads across multiple platforms, including social media and search ads, can raise fees.
Being aware of these factors before seeking custom quotes from digital marketing providers helps you anticipate cost-effective options, allowing for a clearer comparison of PPC management services.
PPC Marketing Agency: FAQs
Here are some answers to common questions about PPC marketing agencies:
How do I know if my business needs a PPC agency?
If you’re struggling to manage your ad campaigns in-house or not seeing good return on investment (ROI), a PPC agency can help optimize your efforts. They have the expertise to improve targeting, manage ad spend efficiently, and increase conversions. This is especially useful if your team lacks time or specialized knowledge in PPC management and PPC advertising.
What should I look for when choosing a PPC agency?
Focus on finding an agency that understands your industry and business goals. Check if they offer services like conversion tracking, keyword optimization, and detailed reporting with metrics on campaign performance. Always ask about their track record with past clients and whether they’ve managed similar PPC campaigns.
How long does it take to see results from a PPC campaign?
It often takes a few months to see significant results as the agency gathers data, optimizes keywords, and refines advertising strategies. However, you may notice some improvements, such as increased targeted traffic or engagement, within the first few weeks of campaign management.
Can a PPC agency work with a limited budget?
Yes, many agencies can tailor their PPC services to fit your budget. They might focus on high-impact keywords and adjust PPC strategies to get the most out of your ad spend. Be upfront about your budget so they can create a cost-effective plan that aligns with your financial goals.
How do PPC agencies measure campaign success?
They typically use metrics like click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). These measurable results help determine whether your campaigns are driving the desired outcomes. PPC companies will often provide regular reports to keep you informed of your campaign performance.
What platforms do PPC agencies usually work with?
Most agencies manage ads on platforms like Google Ads, Bing Ads, and social media platforms like Facebook, Instagram, and LinkedIn. They choose platforms based on where your target audience is most active and the broader marketing campaigns your brand is running. If you’re targeting a niche market, you can also inquire about additional online advertising platforms, such as Amazon or Google Shopping.
What’s Next?
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