18 Best Moz Alternatives Reviewed in 2025
Best Moz Alternatives Shortlist
Here’s my shortlist of the best Moz alternatives:
Our one-on-one guidance will help you find the perfect fit.
Moz is a well-known SEO software that's recognized for its powerful suite of tools designed to enhance search engine optimization efforts. However, some users might seek alternatives due to their pricing, learning curve, or specific feature limitations for their unique needs.
Using my experience with SEO tools and knowledge in B2B marketing, I tested and compared several of the top Moz alternatives available. From there, I compiled my results into detailed reviews to help you find the best software to achieve your goals.
What Is Moz?
Moz is a marketing dashboard software designed to help you optimize your search engine strategies. It's commonly used by SEO professionals, digital marketers, and content creators who need to track and improve their online visibility.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
With Moz, users get access to key features like keyword research, site audits, and backlink analysis help you manage and enhance your SEO efforts. Overall, the software provides valuable insights that can guide your team in boosting search engine performance.
Why Look for a Moz Alternative?
While Moz is a good choice of marketing dashboard software, there are a number of reasons why some users seek out alternative solutions. You might be looking for a Moz alternative because…
- It's no longer affordable
- You need more features specific to your industry
- You're looking for better customer support
- It lacks local SEO capabilities
- You require more advanced analytics
- It's not intuitive for new users
If any of these sound like you, you’ve come to the right place. My list contains several Moz alternatives options that are better suited for teams facing these challenges.
Best Moz Alternatives Summary
This comparison chart summarizes pricing details for my top Moz alternative selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  Serpstat Serpstat tracks keyword ranks, offers on-page SEO analysis, and provides site audits. | Best for growth hacking features | 7-day free trial | From $55/month (billed annually) | Website |
| 2 |  SEO PowerSuite SEO PowerSuite offers a site auditor, keyword research, and backlink analysis tools. | Best for all-in-one SEO toolkit | Not available | From $299/user/month (billed annually) | Website |
| 3 |  SpyFu SpyFu offers keyword tools, PPC analysis, backlinks, SERP insights, and historical data. | Best for competitor keyword insights | Free demo available | From $33/month (billed annually) | Website |
| 4 |  Mangools Mangools offers a site profiler, rank tracking, and a content explorer for insights. | Best for user-friendly tools | 10-day free trial | From $19/month (billed annually) | Website |
| 5 |  Similarweb Similarweb offers audience analysis, industry comparisons, and marketing channel insights. | Best for content performance insights | Free trial available | From $125/month (billed annually) | Website |
| 6 |  AccuRanker AccuRanker offers local keyword tracking, ranking alerts, and competitor analysis. | Best for rank tracking speed | 14-day free trial | From $116/month (billed annually) | Website |
| 7 |  BrightEdge BrightEdge offers real-time data, AI recommendations, and competitive analysis tools. | Best for content performance insights | Free demo available | Pricing upon request | Website |
| 8 |  Majestic Majestic offers backlink explorer, keyword checker, and Majestic Million rankings. | Best for backlink analysis tools | Free demo available | From $49.99/user/month | Website |
| 9 |  Morningscore Morningscore offers SEO missions, progress tracking, and detailed performance reports. | Best for gamification | 14-day free trial | From $49/month (billed annually) | Website |
| 10 |  SEO.com SEO.com offers SEO planning, content marketing, and link-building services. | Best for managed SEO services | Free demo available | Pricing upon request | Website |
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Best Moz Alternatives Reviews
Below are my detailed summaries of the best Moz alternatives that made it onto my shortlist. My reviews offer an in-depth look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Serpstat is an all-in-one SEO platform designed for digital marketers, SEO specialists, and growth hackers. It helps you perform keyword research, backlink analysis, and site audits to improve online visibility.
Why Serpstat is a good Moz alternative: Serpstat offers growth hacking features that are tailored for marketers looking to expand their reach quickly. It includes in-depth keyword analysis and clustering tools to identify profitable keywords. You can also benefit from its advanced backlink analysis, which helps your team track and optimize link-building efforts.
Standout features & integrations:
Features include rank tracking to monitor keyword positions over time. You can use on-page SEO analysis to optimize content and improve rankings. The platform also provides a site audit tool to identify and fix technical issues.
Integrations include Google Analytics, Google Search Console, and Yandex. Metrica, and Slack.
Pros and cons
Pros:
- Growth hacking tools
- Versatile data visualization
- In-depth keyword clustering
Cons:
- Limited customer support options
- Steeper learning curve for beginners
SEO PowerSuite is an all-in-one SEO software suite used by digital marketers and SEO experts. It covers a wide range of SEO activities including site audits, rank tracking, and backlink analysis to enhance your online visibility.
Why SEO PowerSuite is a good Moz alternative: SEO PowerSuite offers an all-in-one SEO toolkit that provides advanced features for managing your SEO tasks. It includes tools for rank tracking, site auditing, and backlink analysis, which are vital for thorough SEO management. This type of convenience can save your team time and effort overtime.
Standout features & integrations:
Features include a website auditor to identify and fix technical issues. It offers a keyword research tool to discover new opportunities for your site. The backlink checker also helps evaluate and improve your link-building efforts.
Integrations include Google Analytics, Google Search Console, and Google AdWords.
Pros and cons
Pros:
- Suitable for SEO professionals
- Detailed backlink analysis
- Effective rank tracking
Cons:
- Requires some technical knowledge
- Can be overwhelming for beginners
SpyFu is a marketing dashboard software that focuses on competitor analysis and keyword research, mainly used by digital marketers and SEO professionals. It helps you uncover competitors' strategies and optimize your search marketing efforts.
Why SpyFu is a good Moz alternative: SpyFu offers unique competitor keyword insights that you won't find in Moz. You can track competitors' ad spending, see their top-performing keywords, and analyze their SEO strategies. These features support your efforts to outsmart competitors and make informed strategic decisions. Along with these features, SpyFu’s intuitive interface and advanced reporting make it accessible for teams of all sizes.
Standout features & integrations:
Features include keyword research tools, PPC competitor analysis, and backlink outreach management. You can also access a SERP analysis to understand keyword rankings. Additionally, historical data lets you see competitors' past strategies and changes over time.
Integrations include Google Analytics, Google Ads, and Google Search Console.
Pros and cons
Pros:
- Unlimited search results
- Backlink analysis and outreach
- PPC campaign management tools
Cons:
- No mobile app available
- Can be overwhelming for beginners
Mangools is a suite of SEO tools designed for marketers, bloggers, and small business owners. It offers keyword research, SERP analysis, and backlink tracking to improve your site's search engine performance.
Why Mangools is a good Moz alternative: Mangools provides a user-friendly interface that simplifies complex SEO tasks, which can be intimidating in Moz. Its tools like KWFinder for keyword research, SERPChecker for analyzing search results, and LinkMiner for backlink tracking are intuitive and easy to use. Together, these add-ons ensure that even those new to SEO can effectively manage their strategies. Overall, Mangools supports your team's SEO efforts by making data accessible and actionable.
Standout features & integrations:
Features include a site profiler to analyze website authority and performance. You can use rank tracking to monitor keyword positions over time. The platform also offers a content explorer to find trending topics and content ideas.
Integrations include Google Analytics, Google Search Console, and Data Studio.
Pros and cons
Pros:
- Effective backlink tracking
- Clear SERP analysis
- Easy keyword research
Cons:
- Not ideal for large enterprises
- Limited advanced features
Similarweb is a digital intelligence platform that serves marketing professionals, analysts, and business leaders. It provides insights into website traffic, performance, and competitive analysis to help you make informed decisions.
Why Similarweb is a good Moz alternative: Similarweb offers detailed content performance insights that Moz users might find lacking. It provides data on website traffic sources, user engagement metrics, and industry trends. These insights help your team understand the effectiveness of your content strategies. Overall, with its focus on advanced digital intelligence, Similarweb supports strategic planning and competitive analysis.
Standout features & integrations:
Features include audience analysis to understand user demographics and behavior. You can access industry analysis to compare your performance against competitors. The platform also provides marketing channel analysis to optimize your digital campaigns.
Integrations include Google Analytics, Salesforce, HubSpot, Microsoft Excel, Tableau, and Power BI.
Pros and cons
Pros:
- Effective competitive analysis
- Comprehensive traffic analysis
- Detailed content performance insights
Cons:
- Requires some data interpretation skills
- Can be complex for beginners
AccuRanker is an SEO tool tailored for digital marketers and agencies, focusing on keyword rank tracking. It provides real-time updates and insights to help you monitor your SEO performance effectively.
Why AccuRanker is a good Moz alternative: AccuRanker offers fast rank tracking, which is essential for marketers needing up-to-date keyword positions. It provides real-time data and SERP history, allowing your team to track changes quickly and make informed decisions. With features like share of voice and data visualization, you can easily present your findings. Together, these tools support your SEO strategy by offering quick and clear insights into your ranking performance.
Standout features & integrations:
Features include the ability to track keywords at a local level, which is important for businesses targeting specific regions. You can set up alerts to notify you of significant ranking changes. The platform also offers competitor analysis to see how you fare against others in your industry.
Integrations include Google Analytics, Google Data Studio, Google Sheets, Microsoft Excel, Adobe Analytics, and Databox.
Pros and cons
Pros:
- Detailed share of voice analysis
- Real-time SERP data
- Fast rank tracking updates
Cons:
- Not ideal for small businesses
- Limited beyond rank tracking
BrightEdge is an enterprise SEO platform used by large businesses and digital marketing teams. It provides insights into content performance and search visibility to help you optimize your marketing strategies.
Why BrightEdge is a good Moz alternative: BrightEdge offers in-depth content performance insights that are essential for understanding how your content is performing across search engines. It provides data on keyword rankings, page performance, and competitor analysis, which help your team make informed decisions. The platform's ability to track content success and adapt strategies accordingly also makes it a valuable tool for large-scale SEO efforts. With these capabilities, BrightEdge successfully supports your team in achieving higher search visibility and engagement.
Standout features & integrations:
Features include real-time search data to keep your strategies current. You can use AI-driven recommendations to enhance your SEO tactics. The platform also offers competitive analysis to benchmark your performance against industry leaders.
Integrations include Google Analytics, Adobe Analytics, Salesforce, Conductor, and Sitecore.
Pros and cons
Pros:
- AI-driven recommendations
- Real-time search data
- In-depth content performance insights
Cons:
- Requires dedicated SEO team
- Complex for new users
Majestic is a specialized SEO tool focusing on backlink analysis, catering to SEO professionals and digital marketers. It helps you understand and enhance your website's link profile to improve search engine rankings.
Why Majestic is a good Moz alternative: Majestic excels in providing detailed backlink analysis, which Moz users might find limited. With its Trust Flow and Citation Flow metrics, you can gauge the quality and quantity of backlinks effectively. The tool also offers a vast index of links, ensuring comprehensive data for your team. These capabilities support your efforts to build a strong link profile and boost SEO performance.
Standout features & integrations:
Features include a site explorer for digging into backlink data. You can also use the keyword checker to analyze keyword performance. Additionally, the software’s link context feature provides further detail about the placement of backlinks on pages to help you better plan your content strategy.
Integrations include Google Sheets, Excel, and API access.
Pros and cons
Pros:
- Comprehensive link index
- Unique Trust Flow metric
- Detailed backlink analysis
Cons:
- Interface can feel dated
- Limited keyword tracking features
Morningscore is an SEO tool designed for digital marketers and agencies, offering an engaging approach to SEO management through gamification. It helps you track and improve your website's performance with clear, actionable insights.
Why Morningscore is a good Moz alternative: Morningscore uses gamification to make SEO tasks more engaging and less daunting. It assigns missions and uses a points system to motivate your team to complete SEO tasks efficiently. You can also easily track progress and see the impact of your efforts in a fun and interactive way. With these features, Morningscore supports your team in maintaining motivation and focus on SEO goals.
Standout features & integrations:
Features include a mission system that breaks down SEO tasks into manageable steps. You can access a points-based system to track your progress and achievements. The tool also offers detailed performance reports to help you understand your website's SEO status.
Integrations include Google Analytics, Google Search Console, Ahrefs, SEMrush, Majestic, and Moz.
Pros and cons
Pros:
- Easy progress tracking
- Clear actionable insights
- Engaging gamification approach
Cons:
- Focus on gamification can distract
- May not suit all business sizes
SEO.com is a full-service digital marketing agency that primarily serves businesses looking for comprehensive SEO management. It provides strategic planning, content creation, and technical SEO services to enhance your online presence.
Why SEO.com is a good Moz alternative: SEO.com offers managed SEO services, making it ideal for teams that prefer outsourcing their SEO efforts. It provides personalized strategies tailored to your business needs, which is something Moz users might miss. The agency's expertise in content creation and technical SEO also ensures that your website meets all requirements for top search rankings. Together, these services can further support your goals for increased online visibility without the need for in-house resources.
Standout features & integrations:
Features include strategic SEO planning to align with your business goals. You can benefit from content marketing services to produce engaging material for your audience. The agency also provides link-building campaigns to enhance your website's authority.
Integrations include Google Analytics, Google Search Console, Semrush, Moz, HubSpot, and Salesforce.
Pros and cons
Pros:
- Focus on strategic planning
- Suitable for outsourcing SEO
- Managed SEO services
Cons:
- Not ideal for small budgets
- Requires ongoing communication
Other Moz Alternatives
Here are some additional Moz alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Screaming Frog
For technical audits
- Raven Tools
For customizable reports
- Semrush
For marketing analytics
- Conductor
For enterprise SEO solutions
- SE Ranking
All-in-one SEO tool
- Ahrefs
For backlink research
- DataForSEO
For SEO data APIs
- Frase
For content optimization
Moz Alternatives Selection Criteria
When selecting the best Moz alternatives to include in this list, I considered common buyer needs and pain points, like scalability and ease of use. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Keyword research (search volume, keyword difficulty, etc.)
- Competitor research
- Competitor backlink tracking
- SEO reporting (organic traffic, direct traffic, etc.)
- Rank tracking
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Local SEO capabilities
- AI-driven insights
- Social media integration
- User-friendly interface
- Customizable dashboards
- Website auditing
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive navigation
- Clean interface design
- Easy setup process
- Accessibility features
- Customization options
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to webinars
- Chatbot assistance
- Pre-built templates
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Response time
- Multichannel support options
- Availability of a knowledge base
- Quality of troubleshooting assistance
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Feature-to-price ratio
- Availability of discounts
- Flexible/budget-friendly pricing plans
- Cost of additional features
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Frequency of updates
- Commonly mentioned pros
- Commonly mentioned cons
- Feedback on support experience
Moz Alternatives Key Features
Here are some of the key features of Moz that your alternative should offer:
- Keyword Research: Helps you discover and analyze keywords that can drive traffic to your site.
- Link Research: Explores backlink profiles and enhances your link-building efforts.
- Technical SEO Audits: Performs advanced audits to identify site issues and improve SEO.
- Rank Tracking: Provides weekly updates on your keyword rankings to track progress.
- Site Crawl: Helps identify and fix technical issues affecting your site's health.
- On-Page Optimization: Offers insights to optimize page content and improve search visibility.
- Competitor Analysis: Compares your SEO performance with competitors to find growth opportunities.
- Custom Reports: Allows you to automate and customize reports for easier data analysis and sharing.
What’s Next?
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