18 Best Telemarketing Software Reviewed In 2025
Best Telemarketing Software Shortlist
Here's my pick of the 10 best software from the 18 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
In the marketing industry, managing your team's outreach efficiently can be a challenge. You're likely juggling numerous inbound calls, tracking leads, and trying to keep your team on the same page. That's where telemarketing software comes in.
I've spent years testing and reviewing software, and I know what works and what doesn't. My goal is to share unbiased insights into the best telemarketing tools that can help you connect with prospects and improve your team's productivity.
In this article, I'll guide you through my top picks for telemarketing software. You'll discover which tools fit your needs and how they can ease the daily pressure of managing campaigns. Let's dive in and find the right solution for you.
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Best Telemarketing Software Summary
This comparison chart summarizes pricing details for my top telemarketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  Kixie Kixie boosts sales with automated dialing, call tracking, and analytics. | Best for sales teams | 7-day free trial | Pricing upon request | Website |
| 2 |  Aircall Aircall is cloud-based call center software for effective remote team communication. | Best for remote teams | Free trial available | From $30/license (billed annually) | Website |
| 3 |  Convoso Convoso is a cloud-based software for boosting lead generation and conversions. | Best for lead generation | Free demo available | Pricing upon request | Website |
| 4 |  HoduCC HoduCC is a contact center solution offering multilingual and multi-channel support. | Best for multilingual support | Free demo available | Pricing upon request | Website |
| 5 |  VoiceSpin VoiceSpin offers flexible communication tools for call centers and sales teams. | Best for integration options | Not available | From $36/user/month (billed annually) | Website |
| 6 |  Vocalcom Vocalcom streamlines outbound campaigns for sales and customer service. | Best for global reach | Free demo available | Pricing upon request | Website |
| 7 |  VanillaSoft Vanilla Soft enhances sales productivity with automated dialing and lead tracking. | Best for sales engagement | Free demo available | Pricing upon request | Website |
| 8 |  Bitrix24 Bitrix24 offers tools for calls, customer interactions, and team collaboration. | Best for small businesses | Free plan available | From $43/organization/month (billed annually) | Website |
| 9 |  CallTools CallTools is software for efficient call management and performance tracking. | Best for call monitoring | Free demo available | Pricing upon request | Website |
| 10 |  Adversus Adversus streamlines campaign management with automation and sales optimization tools. | Best for campaign management | Free trial available | From $124/3 users/month | Website |
How to Choose Telemarketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your team. Look for options that support increasing users and call volumes without a hitch as your business expands. |
| Integrations | Check if it integrates with your existing CRM, email, and other tools. Seamless integration saves time and boosts efficiency. |
| Customizability | Your team might have unique needs. Choose software that lets you tailor features, dashboards, and reports to fit your specific processes. |
| Ease of Use | The software should be intuitive to learn and use. A user-friendly interface means less training time and quicker adoption by your team. |
| Budget | Assess the total cost, including hidden fees. Compare pricing plans to find a solution that offers the best value for your budget. |
| Security Safeguards | Data security is vital. Look for strong encryption, access control, and compliance with regulations like GDPR or HIPAA to protect your information. |
| Support | Reliable customer support can be a lifesaver. Check if the vendor offers 24/7 support, live chat, or dedicated account managers. |
| Analytics | Advanced reporting tools can give insights into performance. Look for features that track key metrics and offer actionable insights to improve outcomes. |
Best Telemarketing Software Reviews
Below are my detailed summaries of the best telemarketing software that made it onto my shortlist. My reviews offer an in-depth look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Kixie is a sales engagement platform designed for sales teams to enhance their calling capabilities. It offers automated dialing, call tracking, and performance analytics to improve sales processes and outcomes.
Why I picked Kixie: Kixie is tailored for sales teams with features like local presence dialing and power dialer. These tools help your team increase connection rates by using local area codes, while the click-to-call functionality speeds up the calling process directly from your CRM. Additionally, the software’s real-time analytics provide insights to refine sales strategies, making it a valuable tool for sales-driven environments.
Standout features & integrations:
Features include voicemail drop, coaching capabilities that allow managers to listen in and guide calls, and call recording for training and quality assurance, helping you maintain high standards.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Slack, Microsoft Teams, Outreach, Copper, Zendesk, and Pipefy.
Pros and cons
Pros:
- Real-time sales analytics
- Click-to-call from CRM
- Local presence dialing
Cons:
- Complexity in advanced features
- Initial learning curve
Aircall is a cloud-based call center software designed for businesses with remote teams. It facilitates inbound and outbound calling, allowing teams to communicate effectively from anywhere.
Why I picked Aircall: Aircall excels for remote teams with features like cloud-based calling and easy setup. Your team can operate from different locations without any impact on performance. The software also provides real-time call monitoring and analytics, ensuring transparency and accountability, while its customizable call queues help manage high volumes efficiently.
Standout features & integrations:
Features include call tagging, which helps categorize calls for better tracking, and a shared call inbox to ensure all team members are on the same page. The click-to-dial feature also saves time by calling numbers directly from your browser.
Integrations include Salesforce, HubSpot, Slack, Zendesk, Pipedrive, Zoho CRM, Microsoft Dynamics 365, Intercom, Shopify, and Freshdesk.
Pros and cons
Pros:
- Customizable call queues
- Real-time monitoring and analytics
- Cloud-based for remote access
Cons:
- Occasional call quality issues
- Dependence on internet stability
Convoso is a cloud-based call center software aimed at enhancing lead generation efforts. It's designed for sales and telemarketing teams to improve contact rates and conversion efficiency.
Why I picked Convoso: Convoso excels in lead generation with features like predictive dialing and automated lead follow-ups. The dynamic scripting capability adapts to conversations, helping agents maintain engagement, and its real-time reporting provides insights to fine-tune strategies and improve results. These tools ensure your team maximizes contact with potential customers efficiently.
Standout features & integrations:
Features include customizable dashboards that let you monitor key metrics at a glance, and a call recording function to support compliance and training needs. You can also utilize the intelligent call routing feature to direct calls to the most appropriate agents, improving customer satisfaction.
Integrations include Salesforce, HubSpot, Zoho CRM, Zendesk, Slack, Microsoft Dynamics, Freshdesk, Pipedrive, Intercom, and SugarCRM.
Pros and cons
Pros:
- Dynamic scripting for better engagement
- Automated lead follow-ups
- Predictive dialing boosts contact rates
Cons:
- Requires technical expertise to customize
- High initial setup time
HoduCC is a contact center software solution designed for businesses that require advanced communication tools. It serves call centers needing multilingual support and features for managing customer interactions across various channels.
Why I picked HoduCC: HoduCC offers extensive multilingual support, making it ideal for global businesses. The software includes features like skill-based routing, which ensures calls are directed to the most suitable agents, while its call monitoring and analytics provide insights to improve team performance. Additionally, its auto-dialer feature boosts efficiency by automating the calling process, making it a strong choice for diverse markets.
Standout features & integrations:
Features include predictive dialing, which optimizes contact rates by connecting agents only when a call is answered. The call conferencing feature also allows multiple parties to join a discussion, enhancing collaboration, and its call recording is essential for compliance and training.
Integrations include Salesforce, Microsoft Dynamics, Zoho CRM, Zendesk, Freshdesk, HubSpot, SugarCRM, Pipedrive, Slack, and QuickBooks.
Pros and cons
Pros:
- Advanced call monitoring tools
- Skill-based call routing
- Extensive multilingual capabilities
Cons:
- Limited offline features
- Learning curve for new users
VoiceSpin is a telemarketing software solution aimed at businesses needing flexible communication tools. It primarily serves call centers and sales teams with features like automated dialing and CRM integration.
Why I picked VoiceSpin: VoiceSpin is known for its extensive integration options, which allow smooth workflows with existing systems. The automatic call distributor helps manage high call volumes efficiently. You can also set up customized IVR systems that cater to specific customer needs. Additionally, the software’s call recording feature is vital for maintaining quality and compliance, enhancing the overall telemarketing process.
Standout features & integrations:
Features include advanced call analytics, which provides insights into call performance and team productivity. It also offers dynamic call scripts that adjust based on customer interactions and supports SMS campaigns, allowing your team to engage with clients through text.
Integrations include Salesforce, Zoho CRM, HubSpot, Pipedrive, Zendesk, Microsoft Dynamics, Freshdesk, Intercom, Slack, and Shopify.
Pros and cons
Pros:
- Advanced call analytics
- Customizable IVR systems
- Extensive CRM integration options
Cons:
- Limited offline functionality
- Initial setup can be complex
Vocalcom is a telemarketing software solution designed for industries like banking, healthcare, and retail. It offers advanced features for managing outbound call campaigns, focusing on improving sales and customer service.
Why I picked Vocalcom: Vocalcom helps teams manage calls across various channels, including email and social media, which broadens your outreach. The intuitive campaign creation wizard simplifies setup, ensuring your team can quickly adapt, while customizable dashboards enable detailed performance tracking. These features successfully are tailored for your businesses, aiming to optimize your overall telemarketing efforts.
Standout features & integrations:
Features include real-time optimization, call recording, and quality management tools to help your team maintain high standards during calls. The software’s AI-driven chatbots also assist in customer interactions, providing another layer of engagement, and its high availability ensures consistent operation across all channels.
Integrations include Salesforce, Microsoft Dynamics, Zendesk, Oracle NetSuite, SAP, SugarCRM, Zoho CRM, Freshdesk, HubSpot, and ServiceNow.
Pros and cons
Pros:
- High availability across channels
- Regulatory compliance features
- Global communication capabilities
Cons:
- Limited offline access options
- Requires technical support for customization
Vanilla Soft is a telemarketing software designed for sales teams that need efficient lead management and engagement tools. It provides automated dialing, lead tracking, and reporting functionalities to enhance productivity.
Why I picked Vanilla Soft: Vanilla Soft is tailored for outbound sales engagement with features like queue-based lead routing and dynamic call scripts. These tools help your team connect with prospects more effectively. The software’s progressive auto-dialing feature also ensures you reach more leads without manual dialing, while its real-time performance tracking lets you monitor and adjust strategies quickly.
Standout features & integrations:
Features include queue-based lead routing, dynamic call scripts, and VoIP services to help your team manage leads efficiently and maintain consistent communication. The appointment setting and outreach automation via email and SMS are also notable, ensuring advanced engagement strategies.
Integrations include Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, Zoho CRM, SugarCRM, Oracle NetSuite, Bullhorn, Marketo, and Pardot.
Pros and cons
Pros:
- Integrated VoIP services
- Dynamic call scripts
- Queue-based lead routing
Cons:
- Occasional technical issues
- Limited customization options
Bitrix24 is a telemarketing software solution aimed at small businesses needing advanced communication tools. It provides features for managing calls, customer interactions, and team collaboration.
Why I picked Bitrix24: Bitrix24 caters to small businesses with features like CRM integration and team collaboration tools. Your team can easily manage customer interactions while tracking leads using the built-in CRM. The software's call-logging feature also helps maintain detailed records for analysis. Along with these features, Bitrix24’s task management capabilities support teamwork, making it ideal for smaller setups with diverse needs.
Standout features & integrations:
Features include video conferencing, which adds a visual element to customer interactions, enhancing engagement, and a document management system that lets you store and share files easily within your team. The mobile app also ensures you and your team stay connected and manage tasks on the go.
Integrations include Zapier, Mailchimp, Slack, Google Drive, Microsoft Office 365, Dropbox, Zoom, Xero, QuickBooks, and Shopify.
Pros and cons
Pros:
- Task management for teamwork
- Built-in CRM for lead tracking
- Comprehensive team collaboration tools
Cons:
- Requires setup customization
- Initial learning curve
CallTools is a call center solution designed for businesses needing efficient call management and monitoring. It helps sales and support teams track and analyze call performance.
Why I picked CallTools: CallTools offers advanced call monitoring capabilities essential for maintaining quality in customer interactions. The real-time dashboard allows your team to oversee call activities and make quick adjustments. You can also use call whispering to guide agents during live calls, enhancing training and service quality. Along with these features, CallTool’s predictive dialer ensures efficient outbound calling, increasing contact rates.
Standout features & integrations:
Features include automatic call distribution, which directs calls to available agents, reducing wait times, a call recording feature that aids in compliance and quality assurance, and customizable call scripts, which help maintain consistency and engagement during calls.
Integrations include Salesforce, Zoho CRM, HubSpot, Pipedrive, Zendesk, Microsoft Dynamics, Freshdesk, Slack, Google Sheets, and Intercom.
Pros and cons
Pros:
- Call whispering for agent guidance
- Real-time dashboard access
- Advanced call monitoring tools
Cons:
- Occasional technical issues
- Requires initial setup customization
Adversus is a telemarketing software tailored for call centers and sales teams focusing on efficient campaign management. It provides tools for automating calls, tracking performance, and optimizing sales processes.
Why I picked Adversus: Adversus excels in campaign management with features like automated dialing and detailed reporting. You can set up and manage multiple campaigns with ease. Its call scheduling feature also ensures your team reaches customers at the best times, while real-time analytics provide insights that help refine your strategies and improve results.
Standout features & integrations:
Features include predictive dialing, which boosts call efficiency by connecting agents only when a call is answered, and call recording aids in quality control and training. You can also benefit from the flexible reporting tools that allow customization to suit your team's needs.
Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Zendesk, Microsoft Dynamics, Freshdesk, Slack, Google Sheets, and Intercom.
Pros and cons
Pros:
- Flexible reporting options
- Real-time analytics
- Effective campaign management tools
Cons:
- Limited offline capabilities
- Requires training for advanced features
Other Telemarketing Software
Here are some additional telemarketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- Diabolocom
For European markets
- CloudTalk
For VoIP solutions
- PhoneBurner
For quick setup
- Five9
For call center scalability
- Dialpad
For AI-driven insights
- Outreach.io
For team workflows
- Close
For inside sales teams
- Orum
For fast call connections
Telemarketing Software Selection Criteria
When selecting the best telemarketing software to include in this list, I considered common buyer needs and pain points like managing high call volumes and ensuring compliance with regulations. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Call dialing and management
- Lead and contact management
- Reporting and analytics
- Call recording and monitoring
- Integration with CRM systems
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven call insights
- Multilingual support
- Customizable call scripts
- Advanced call routing options
- Real-time call coaching
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Minimal learning curve
- Clear and concise dashboards
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Supportive chatbots
- Webinars for users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Live chat options
- Comprehensive knowledge base
- Fast response times
- Access to dedicated account managers
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Feature set versus cost
- Discounts for long-term use
- Clear pricing structure
- Overall affordability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Frequency of positive feedback
- Commonly mentioned pain points
- Testimonials about customer support
- User recommendations
Trends In Telemarketing Software
In my research, I sourced countless product updates, press releases, and release logs from different telemarketing software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Analytics: AI is helping teams analyze call data for deeper insights, as it helps identify patterns and suggest improvements, making it easier for users to optimize strategies.
- Voice Recognition Technology: This technology is enhancing call efficiency by automating data entry and improving customer interactions. It reduces manual tasks for agents, allowing them to focus on more complex issues.
- Personalized Customer Interactions: Telemarketing software is starting to offer more personalization options, tailoring interactions based on customer data. This trend helps build stronger relationships and improves conversion rates.
- Omnichannel Support: Software is expanding beyond voice calls to include channels like chat, email, and social media. This approach ensures customers can engage through their preferred medium, enhancing their experience.
- Enhanced Data Security: With increasing concerns over privacy, software vendors are focusing on data protection. This trend ensures compliance with regulations and builds trust with clients.
What Is Telemarketing Software?
Telemarketing software is a tool that helps businesses manage and optimize their phone-based outreach efforts. Sales professionals and customer service teams generally use these tools to improve their communication efficiency and track leads.
Key features like call recording, predictive dialing, and CRM integration help with managing interactions, analyzing performance, and personalizing customer experiences. Overall, these tools enhance the productivity of telemarketing operations and improve customer engagement.
Features of Telemarketing Software
When selecting telemarketing software, keep an eye out for the following key features:
- Predictive Dialing: Automatically calls phone numbers from a list, connecting agents only when a live person answers, saving time and increasing efficiency.
- Call Recording: Captures conversations for training and quality assurance, helping teams improve their interactions.
- CRM Integration: Connects with customer databases to streamline workflows, ensuring agents have access to relevant customer data.
- Real-Time Analytics: Provides insights into call performance and agent productivity, allowing for quick strategy adjustments and improvements.
- Multilingual Support: Enables communication with diverse audiences by offering features in multiple languages, essential for global operations.
- Customizable Call Scripts: Allows teams to tailor conversations to fit specific campaigns, enhancing engagement and consistency.
- Call Monitoring: Lets supervisors listen in on live calls, providing guidance and feedback to improve agent performance.
- Omnichannel Support: Integrates various communication channels like chat and email, offering customers multiple ways to interact with businesses.
- Voice Recognition: Automates data entry and improves accuracy in capturing customer information, reducing workload for agents.
- Skill-Based Routing: Directs calls to the most qualified agents, ensuring customers receive the best possible service.
Benefits of Telemarketing Software
Implementing telemarketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased Efficiency: Predictive dialing and automatic call distribution help reduce idle time, allowing agents to handle more calls in less time.
- Better Customer Interactions: CRM integration and customizable call scripts ensure personalized and relevant conversations with customers.
- Improved Training: Call recording and monitoring provide valuable resources for coaching agents and enhancing their skills.
- Enhanced Decision-Making: Real-time analytics offer insights into performance metrics, enabling informed strategy adjustments.
- Global Reach: Multilingual support allows businesses to communicate effectively with an international audience.
- Consistent Communication: Omnichannel support ensures customers can connect through their preferred channels, improving satisfaction.
- Accurate Data Capture: Voice recognition minimizes errors in data entry, maintaining reliable customer records.
Costs and Pricing of Telemarketing Software
Selecting telemarketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in telemarketing software solutions:
Plan Comparison Table for Telemarketing Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic call management, limited reporting, and essential CRM integration. |
| Personal Plan | $10-$30/ user/month | Call recording, predictive dialing, and basic analytics. |
| Business Plan | $40-$80/ user/month | Advanced reporting, skill-based routing, and customizable call scripts. |
| Enterprise Plan | $100-$200/user/month | Omnichannel support, AI-driven insights, and multilingual capabilities. |
Telemarketing Software FAQs
Here are some answers to common questions about telemarketing software:
What is the difference between call center and telemarketing?
Telemarketing focuses on selling products or services over the phone, while call centers handle a broader range of tasks. Call centers might manage customer service, technical support, and other phone-based communication needs. Telemarketing is just one aspect of their operations, targeting sales specifically.
What do you need to know about telemarketing?
Telemarketing involves direct marketing by phone to potential customers and can include automated calls. It’s often part of a larger marketing strategy, aiming to reach customers directly. Understanding regulations and customer preferences is crucial for effective telemarketing.
Does telemarketing still work?
Telemarketing remains effective, especially for B2B interactions, despite the rise of digital channels. It allows businesses to engage directly with prospects, fostering personal connections. Adapting strategies to modern customer expectations can enhance its impact.
How does predictive dialing benefit telemarketing?
Predictive dialing automates the process of cold calling multiple numbers, connecting agents only when a call is answered. This increases efficiency by reducing idle time. It’s particularly beneficial for large-scale telemarketing campaigns, enhancing contact rates and productivity.
What’s Next?
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