18 Best Reputation Management Software Reviewed In 2024
Best Reputation Management Software Shortlist
Here's my pick of the 10 best software from the 18 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Reputation Management Software is a valuable asset for any company. With the right software, teams can improve their online reputation and engage with customers effectively. However, finding the right reputation management software can be a challenge, especially with so many options available.
Using my experience with reputation management software, I tested and compared several of the top reputation management software available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next reputation management software in the list below.
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Best Reputation Management Software Summary
This comparison chart summarizes pricing details for my top reputation management software selections to help you find the best software for your budget and business needs.
| Tools | Price | |
|---|---|---|
| SurveySparrow | From $19/month | Website |
| InMoment | From $1/company/year | Website |
| Text Request | From $99/month (billed annually) | Website |
| ReviewTrackers | From $59/month (billed annually) | Website |
| Podium | From $289/month (billed annually) | Website |
| Reputation | From $29/user/month | Website |
| Yext | From $199/year (billed annually) | Website |
| ReviewInc | Pricing upon request | Website |
| Swell | Pricing upon request | Website |
| Weave | Pricing upon request | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Reputation Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will this tool grow with your business? |
| Integrations | Does it connect with the tools your team uses? |
| Customizability | Can you tailor it to fit your specific needs? |
| Ease of Use | How quickly can your team start using the software? |
| Budget | Does it fit within your financial constraints? |
| Security Safeguards | Does it protect your customer data adequately? |
| Customer Support | How responsive is the provider’s support team? |
| Analytics | Does it offer the insights you need to improve? |
Best Reputation Management Software Reviews
Below are my detailed summaries of the best reputation management software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
SurveySparrow is a comprehensive Voice of Customer (VOC) platform designed to enhance customer experiences by collecting and analyzing feedback from various channels, including email, social media, and messaging apps like WhatsApp.
Why I picked SurveySparrow:
The platform offers centralized review management, letting you monitor and respond to reviews from over 100 platforms, which is crucial for maintaining a consistent brand image across diverse online spaces. Its AI-driven analytics provide insights into customer sentiments and reputation trends, allowing you to make informed decisions based on real-time data. Automated alerts also notify you of new reviews or changes in sentiment, ensuring timely responses to customer feedback.
Standout Features & Integrations:
Features include an AI-powered reply generation tool that allows you to craft personalized and thoughtful responses quickly, ensuring customers feel heard and valued. Additionally, SurveySparrow makes it easy to turn customer testimonials into powerful social proof, helping you showcase positive experiences to attract new clients and boost credibility.
Integrations include Gmail, Mailchimp, WordPress, Slack, Salesforce, Google Sheets, Facebook Pages, YouTube, SoundCloud, Spotify, and HubSpot.
Pros and cons
Pros:
- Ability to automate replies to reviews
- Offers customizable survey templates
- Good AI feedback analysis
Cons:
- Limited configuration options on basic plans
- Sentiment analytics features only available on higher-tier plans
InMoment is a platform that helps businesses manage and improve their customer experiences through feedback collection, analysis, and action. It serves large organizations that need to monitor customer sentiment across various touchpoints, providing insights to drive business performance.
Why I picked InMoment:
InMoment offers advanced tools for gathering customer feedback at scale, making it ideal for large enterprises. With features like sentiment analysis and reporting, your team can easily track and analyze customer interactions across different channels. The platform’s ability to handle large volumes of feedback ensures that even the most complex organizations can stay on top of their reputation. Additionally, InMoment’s focus on actionable insights helps your business turn feedback into strategic improvements.
Standout Features & Integrations:
Features include tools for collecting real-time feedback across multiple channels, advanced sentiment analysis to help your team understand customer emotions and in-depth reporting that offers actionable insights. The platform allows you to capture feedback from surveys, social media, and review sites, ensuring your team gets a full view of customer sentiment. You can also set up alerts to respond to negative feedback promptly.
Integrations include Google, Facebook, TripAdvisor, Yelp, Salesforce, Zendesk, Twitter, Instagram, Apple, and Microsoft.
Pros and cons
Pros:
- Actionable insights for strategy improvement
- Provides real-time sentiment analysis
- Supports multiple feedback channels
Cons:
- Limited customization in feedback workflows
- Requires consistent management for effectiveness
Text Request is a platform designed to help businesses communicate with their customers through text messaging, with a focus on gathering feedback and reviews. It’s mainly used by teams that rely on fast, direct communication to engage with customers and collect reviews more efficiently.
Why I picked Text Request:
This tool allows you to request reviews via text, making it easy for your team to collect feedback quickly. You can send automated review requests to customers after an interaction, streamlining the process without adding extra steps. With real-time messaging, your team can engage with customers instantly, encouraging immediate feedback. Text Request’s focus on mobile communication makes it a great fit for businesses looking to gather reviews in a more direct and accessible way.
Standout Features & Integrations:
Features include sending automated review requests via text messaging, allowing your team to gather reviews efficiently. You can track responses in real-time, helping you monitor customer feedback instantly. The platform also provides tools to manage and respond to reviews directly from one dashboard, making the process smooth for your team.
Integrations include Google, Facebook, Slack, Mailchimp, QuickBooks, HubSpot, Salesforce, Shopify, Squarespace, and WordPress.
Pros and cons
Pros:
- Real-time feedback collection
- Automated review requests via text
- Scales well for growing teams
Cons:
- Limited advanced reporting options
- Requires manual follow-ups sometimes
ReviewTrackers is a platform designed to help businesses monitor and manage their online reviews and customer feedback. It is primarily used by businesses that need to gather, analyze, and respond to customer opinions across multiple channels, helping them improve their overall customer experience.
Why I picked ReviewTrackers:
This tool enables your team to track customer feedback from various review sites in one centralized dashboard. With features like review notifications, you can quickly respond to feedback, helping your business maintain strong customer relationships. The reporting tools allow you to analyze trends in customer sentiment, giving your team insights into areas of improvement. ReviewTrackers’ focus on consolidating and managing feedback makes it a valuable solution for businesses that prioritize customer satisfaction and reputation.
Standout Features & Integrations:
Features include tools for tracking customer reviews across various platforms, real-time notifications so your team can respond quickly, and reporting that helps you analyze trends in customer feedback. These features enable your team to stay on top of customer sentiment and make informed decisions based on feedback.
Integrations include Google, Facebook, Yelp, TripAdvisor, Instagram, Twitter, Shopify, HubSpot, Salesforce, and Mailchimp.
Pros and cons
Pros:
- Centralized dashboard for review tracking
- Customizable reporting for feedback analysis
- Scales well for large teams
Cons:
- Complex setup for large enterprises
- Limited flexibility in report customization
Podium is a tool designed to help businesses manage customer interactions through messaging, reviews, and feedback collection. It primarily serves small and medium-sized businesses that rely on direct customer communication to build and maintain relationships.
Why I picked Podium:
This tool allows you to connect with customers via text messaging, which is particularly useful for businesses with a local presence. You can easily collect reviews and respond to them in real-time, making it easy to maintain a good reputation with your customer base. Podium also offers features like web chat and payment processing, giving you multiple ways to engage with customers. Its focus on local businesses helps you meet customers where they are, simplifying how you interact with and support your community.
Standout Features & Integrations:
Features include tools for messaging customers through text, collecting online reviews, and accepting payments directly through the platform. You can also engage with website visitors using live chat and gather customer feedback via surveys. These features make it easy for your team to manage customer relationships in one place.
Integrations include QuickBooks, Google, Facebook, Square, HubSpot, Shopify, Wix, Mailchimp, Salesforce, and Zapier.
Pros and cons
Pros:
- Easy to manage multiple locations
- Customizable messaging templates
- Scales well for local businesses
Cons:
- Limited customization in automations
- Slight learning curve for some features
Reputation is a platform designed to help businesses manage and improve their customer experience through feedback collection, analysis, and engagement. It is mainly used by companies with multiple locations that need to monitor and respond to customer reviews, surveys, and other forms of feedback across various channels.
Why I picked Reputation:
This tool helps you manage feedback across multiple locations from one centralized platform, making it easy to monitor your brand’s reputation at scale. It offers features like review management, surveys, and sentiment analysis, so you can understand how customers feel about your business. With customizable dashboards and reporting, your team can track performance by location and identify areas for improvement. Reputation also enables real-time responses to customer feedback, helping you maintain a consistent presence across all locations.
Standout Features & Integrations:
Features include tools for managing customer reviews, analyzing sentiment, and running surveys to gather feedback. You can use reputation score tracking to see how your brand is performing across multiple locations. The platform also offers detailed reporting to help your team monitor trends and make data-driven decisions.
Integrations include Google, Facebook, Apple, TripAdvisor, Yelp, Zillow, Instagram, Salesforce, Amazon, and Cars.com.
Pros and cons
Pros:
- Supports multi-location management
- Detailed sentiment analysis tools
- Scales well for large companies
Cons:
- Requires ongoing manual monitoring
- Complex setup for large teams
Yext is a platform designed to help businesses manage their online presence by controlling how their information appears across search engines and other digital platforms. Its primary users are businesses that need to ensure accurate, up-to-date information across multiple channels to maintain brand consistency and improve visibility.
Why I picked Yext:
Yext allows you to take control of your business's online listings and ensure that your information is consistent across platforms, which is crucial for improving search engine visibility. With features like real-time updates, you can manage changes to your business's information instantly across multiple directories. Yext also offers analytics that help you track how your listings perform in search, so you can adjust your strategy accordingly. This focus on search optimization makes it a strong choice for businesses looking to boost their online presence.
Standout Features & Integrations:
Features include tools for managing business listings across multiple platforms, real-time updates to ensure your information is always accurate, and analytics to track the performance of your listings in search results. Yext allows your team to control how your business appears across the web, keeping details consistent and accurate. The platform’s insights help you optimize your presence and make informed decisions about your digital strategy.
Integrations include Google, Apple Maps, Facebook, Yelp, Bing, Yahoo, TripAdvisor, Instagram, Amazon Alexa, and Siri.
Pros and cons
Pros:
- Helps maintain brand consistency
- Strong analytics for search visibility
- Scales well for large enterprises
Cons:
- Limited customization in some reporting features
- Reporting options may feel overwhelming
ReviewInc is a platform designed to help businesses collect, monitor, and manage online reviews. It is particularly useful for companies that operate in multiple regions and need to manage customer feedback in different languages. The software helps businesses stay on top of their online reputation by centralizing review management across various platforms.
Why I picked ReviewInc:
This tool allows your team to manage reviews in multiple languages, which is especially helpful if your business serves diverse regions. It offers sentiment analysis that works across different languages, making it easier to understand customer feedback from global markets. With tools for review monitoring, alerts, and detailed reporting, your team can stay updated on your brand’s performance worldwide. ReviewInc’s ability to aggregate reviews from a wide range of sources ensures you're always in touch with customer sentiment across regions.
Standout Features & Integrations:
Features include tools for collecting and managing reviews across multiple platforms, sentiment analysis for a better understanding of customer feedback, and the ability to track reviews in multiple languages. You can set up alerts to notify your team when new reviews are posted, helping you stay on top of feedback. Reporting tools provide insights into trends and overall performance, giving you a clear picture of your brand's reputation.
Integrations include Google, Facebook, Yelp, TripAdvisor, Amazon, Healthgrades, Yellow Pages, Trustpilot, Zillow, and Avvo.
Pros and cons
Pros:
- Detailed sentiment analysis features
- Customizable alerts for new reviews
- Handles multilingual reviews efficiently
Cons:
- Complex reporting options can be overwhelming
- Limited customization in some features
Swell is a platform designed to help businesses gather feedback, manage reviews, and communicate with their customers more effectively. Its primary user base includes businesses that rely on direct customer interactions, with a strong focus on healthcare providers. Swell allows teams to collect real-time reviews and engage with clients through a user-friendly messaging system.
Why I picked Swell:
This tool is particularly well-suited for healthcare professionals, as it makes it easy to collect patient reviews and manage feedback across multiple channels. With features like automated review requests, your team can gather feedback without adding extra tasks to their day-to-day operations. The real-time messaging system allows you to respond quickly, helping you stay connected with patients. Swell’s focus on mobile-first interaction is especially beneficial for healthcare teams managing on-the-go communication with patients.
Standout Features & Integrations:
Features include automated review requests to help you gather feedback effortlessly from clients, real-time messaging to maintain communication with customers, and detailed reporting to track your business's reputation over time. You can also send surveys to clients, allowing your team to capture important insights quickly. The platform is optimized for mobile, making it easy for you to manage interactions on the go.
Integrations include Google, Facebook, QuickBooks, Healthgrades, Zillow, Yelp, Squarespace, Shopify, Slack, and Mailchimp.
Pros and cons
Pros:
- Real-time feedback helps inform quick responses
- Flexible for different industries
- Simple mobile-first functionality
Cons:
- Long onboarding process
- Limited advanced reporting options
Weave is a platform designed to help businesses manage customer interactions and improve their communication processes. It is primarily used by service-oriented businesses that rely on efficient, direct communication to build and maintain strong relationships with clients. Weave’s main functions include streamlining communication and gathering customer feedback.
Why I picked Weave:
Weave integrates customer communication into a single platform, making it easy for your team to manage conversations through text, phone, and email. It offers features like automated appointment reminders and two-way texting, helping businesses stay engaged with their customers. The platform also supports review requests directly through messaging, making it a natural fit for businesses focused on communication. With these tools, Weave allows your team to maintain a strong customer connection while enhancing your online reputation.
Standout Features & Integrations:
Features include automated appointment reminders that keep your customers informed, two-way texting for seamless communication, and tools for gathering customer reviews through direct messaging. These features help your team stay connected with clients and manage feedback efficiently, improving both customer satisfaction and your business’s reputation.
Integrations include QuickBooks, Google, Facebook, Slack, Zoom, Mailchimp, Shopify, Stripe, Yelp, and Squarespace.
Pros and cons
Pros:
- Real-time customer feedback collection
- Customizable automated reminders
- Scales well for growing businesses
Cons:
- Some functionalities feel too basic
- Onboarding process can be lengthy
Other Reputation Management Software
Here are some additional reputation management software options that didn’t make it onto my shortlist, but are still worth checking out:
- NetReputation
For individuals and personal brands
- Broadly
For reputation growth for small businesses
- GatherUp
For managing customer testimonials
- BrightLocal
For local SEO and reputation management
- Jobber
For home services reputation management
- Reputation X
For online reputation repair services
- Brandwatch
For social media reputation analysis
- Rio SEO
For multi-location businesses
- Doctor Connect
For healthcare review management
Related Reviews
If you still haven’t found what you’re looking for here, check out these other tools that we’ve tested and evaluated:
Reputation Management Software Selection Criteria
When selecting the best reputation management software to include in this list, I considered common buyer needs and pain points like managing online reviews effectively and protecting the brand image. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total weighting score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Monitor online reviews
- Request customer feedback
- Respond to negative reviews
- Track customer sentiment
- Provide review analytics
Additional Standout Features (25% of total weighting score)
To help further narrow down the competition, I also looked for unique features, such as:
- Sentiment analysis tools
- Multilingual review support
- Customizable feedback request templates
- AI-powered review insights
- Real-time review alerts
Usability (10% of total weighting score)
To get a sense of the usability of each system, I considered the following:
- Easy-to-navigate interface
- Quick access to key features
- Low learning curve for new users
- Clear organization of review data
- Intuitive review response workflow
Onboarding (10% of total weighting score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training resources
- Templates to get started quickly
- Interactive product tours
- Help guides and webinars
- Dedicated onboarding support
Customer Support (10% of total weighting score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat or phone support
- Responsiveness to queries
- Access to a knowledge base
- Dedicated customer success teams
- Multi-channel support options
Value For Money (10% of total weighting score)
To evaluate the value for money of each platform, I considered the following:
- Pricing compared to similar tools
- Features offered at each pricing tier
- Flexibility of pricing plans
- Return on investment for users
- Cost of added functionalities
Customer Reviews (10% of total weighting score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Positive feedback on core functionality
- Reported ease of use and learning
- User satisfaction with customer support
- Overall platform reliability
- Frequency of requested features or complaints
Trends in Reputation Management Software
In my research, I sourced countless product updates, press releases, and release logs from different reputation management software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-driven sentiment analysis: AI tools are getting better at understanding customer sentiment across reviews, helping businesses prioritize which feedback to address. Vendors like Reputation are using AI to provide deeper insights into how customers feel.
- Video review collection: Some platforms are adding the ability to collect and manage video reviews, which gives customers a more engaging way to share their experiences. This trend is growing as users look for more personal and authentic feedback.
- Review response automation with customization: While automated responses have been around for a while, more tools are allowing businesses to personalize these automated messages, making interactions feel less robotic. This helps maintain consistency while adding a human touch.
- Multilingual review management: As businesses expand globally, the ability to track and manage reviews in multiple languages is becoming crucial. Tools like ReviewInc are leading in this area by supporting reviews across various languages, allowing businesses to manage international feedback better.
- Reputation risk alerts: Advanced monitoring tools are being introduced that alert businesses to potential reputation risks in real-time. This trend helps companies address issues before they escalate, providing proactive damage control.
What is Reputation Management Software?
Reputation management software is a tool that helps businesses monitor, manage, and improve their online presence by tracking customer reviews and feedback. These tools are typically used by marketing teams, customer service departments, and small business owners who want to protect their brand's image and respond to customer feedback efficiently. Review monitoring, sentiment analysis, and automated response features help businesses maintain a positive reputation and address concerns quickly. Overall, these tools provide users with the ability to manage their brand's online image effectively.
Features of Reputation Management Software
When selecting reputation management software, keep an eye out for the following key features:
- Review monitoring: Tracks customer reviews across multiple platforms to give you a complete view of public feedback.
- Sentiment analysis: Helps you understand the overall tone of customer feedback, whether positive, negative, or neutral.
- Automated review requests: Sends requests for reviews automatically, helping you collect feedback without manual follow-up.
- Response management: Allows you to respond to reviews directly from the platform, saving time and keeping interactions organized.
- Reputation alerts: Notifies you in real-time about new reviews or potential reputation risks so you can address issues quickly.
- Customizable templates: Provides pre-written responses for common scenarios, which you can tailor to suit your brand’s voice.
- Review aggregation: Compiles reviews from various sites into one dashboard, simplifying the review management process.
- Analytics and reporting: Offers insights into trends, helping you track performance and adjust your strategy based on customer sentiment.
- Multilingual support: Enables you to manage and respond to reviews in multiple languages, making it useful for global businesses.
- Competitor comparison: Lets you track and compare your brand’s reputation against your competitors to see how you measure up.
Benefits of Reputation Management Software
Implementing reputation management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved customer trust: Regularly responding to reviews shows customers you value their feedback and care about their experience.
- Increased visibility: Managing reviews and improving ratings can boost your presence on search engines, making your business easier to find.
- Faster issue resolution: Real-time alerts help you address negative reviews quickly, preventing small issues from becoming bigger problems.
- Data-driven insights: Analytics tools allow you to track trends and adjust your strategies based on customer sentiment and performance data.
- Better review management: Aggregating reviews in one place saves time and effort, allowing your team to focus on responding and improving customer experiences.
- Stronger brand reputation: By consistently managing and improving your online image, you build a positive reputation that attracts new customers.
- Enhanced customer engagement: Automated review requests and responses keep the conversation going, fostering ongoing interaction with your customers.
Costs and Pricing of Reputation Management Software
Selecting reputation management software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in reputation management software solutions:
Plan Comparison Table for Reputation Management Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0/user/ month | Basic review monitoring, limited review requests, and basic reporting. |
| Personal Plan | $5-$25/ user/month | Review monitoring, automated review requests, response management, and basic analytics. |
| Business Plan | $30-$100/ user/month | Advanced review monitoring, sentiment analysis, customizable templates, and detailed analytics. |
| Enterprise Plan | $150+/user/month | Multilingual support, competitor comparison, AI-powered insights, and extensive reporting. |
Reputation Management Software FAQs
Here are some answers to common questions about reputation management software:
Is reputation management software scalable for growing businesses?
Most reputation management software is scalable and offers pricing plans that can accommodate growing teams. As your business expands, you can upgrade to plans that offer more advanced features like competitor tracking, AI insights, and multilingual support. Scalability ensures the software grows with your needs.
Do these tools integrate with other business software?
Yes, many reputation management tools integrate with other business software like CRM systems, email marketing tools, and social media platforms. This allows you to manage reviews alongside other customer engagement efforts, streamlining your workflow. Always check the integration options before committing to a tool.
How long does it take to see results from reputation management software?
You can expect to see results in a few weeks to a few months, depending on how actively your team uses the software. Promptly responding to reviews and encouraging customers to leave feedback are key to improving your online reputation. Consistency is crucial, so make sure you’re regularly engaging with reviews.
What kind of analytics do reputation management tools offer?
Reputation management software typically offers analytics on review trends, customer sentiment, and performance over time. These insights help you understand what customers are saying and how their feedback impacts your business. Some tools even provide competitor analysis, giving you a broader view of your market position.
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