20 Best Reputation Management Software Reviewed In 2025
Best Reputation Management Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
The best reputation management software helps you control your brand’s online narrative by tracking reviews, flagging urgent feedback, automating review requests, and keeping your business listings consistent across 50+ sites.
But many platforms fall short. They’ll monitor reviews yet leave you replying by hand, or manage listings while skipping the directories that actually convert. As a SaaS marketing leader who has managed 5,000+ customer reviews and multiple Google Business Profiles over the past decade, I know firsthand how painful the process becomes without the right tools.
That’s why I spent 100+ hours testing the top tools, comparing sentiment analysis accuracy, workflow automation, and reporting depth, so you can find the right fit.
This guide cuts through the noise to help you pick software that matches your growth stage and reputation strategy.
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Best Reputation Management Software Summary
This comparison chart summarizes pricing details for my top reputation management software selections to help you find the best software for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for automating review responses | Free demo available | Pricing upon request | Website | |
| 2 | Best for analyzing trends from Slack | 14-day trial available | From $12/month/review profile (minimum 3 profiles) | Website | |
| 3 | Best for AI-powered review replies | 7-day free trial | From $8/month/location | Website | |
| 4 | Best for sector-specific services | Not available | Pricing upon request | Website | |
| 5 | Best for AI visibility tracking | Free trial available | From $29/month | Website | |
| 6 | Best for large enterprises | Free demo available | Pricing upon request | Website | |
| 7 | Best for review collection via text messaging | Free demo available | From $99/month (billed annually) | Website | |
| 8 | Best for customer feedback tracking | Free demo available | From $59/month (billed annually) | Website | |
| 9 | Best for multi-location companies | Free demo available | From $29/user/month | Website | |
| 10 | Best for local businesses | Free demo available | From $289/month (billed annually) | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Reputation Management Software Reviews
Below are my detailed summaries of the best reputation management software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Birdeye is an AI-based reputation management platform designed to help local businesses take control of their online presence. It brings together tools for managing reviews, social media, listings, surveys, and competitive insights—all optimized for industries like healthcare, retail, and automotive.
Why I picked Birdeye: I picked Birdeye for its robust suite of AI tools, especially the Reviews AI feature, which lets you monitor and respond to customer reviews across 200+ platforms. That’s vital for businesses that rely on local reputation to attract foot traffic or new clients. I also liked that Birdeye’s Listings AI keeps business info accurate across search engines and directories, improving visibility. For organizations that want to listen to customers proactively, Surveys AI provides a streamlined way to gather feedback and measure satisfaction.
Standout features & integrations:
Features include Insights AI to assess sentiment and reputation across review platforms, and Competitors AI to benchmark performance against peers. Birdeye also partners with Google to strengthen local business visibility, and its BirdAI engine automates routine tasks like social media scheduling and response drafting. Visual analytics and dashboards help translate customer interactions into strategy.
Integrations include QuickBooks, Salesforce, HubSpot, Mailchimp, Shopify, Xero, AppFolio, AthenaHealth, Cerner, MINDBODY, Clio Manage, and Timely.
Pros and cons
Pros:
- Unified dashboard simplifies multi-client monitoring
- Bulk social publishing features
- Error alerts enhance proactive client management
Cons:
- Limited customization in some features
- AI features might have a learning curve for new users
ReviewFlowz is a reputation management software built for businesses that want to turn customer reviews into growth drivers. Alongside its core review monitoring, it offers AI-assisted replies, feedback campaigns, and customizable review widgets to help you showcase social proof where it counts.
Why I picked ReviewFlowz:
I picked ReviewFlowz because of how it embeds review management into the tools you already use. You can respond to reviews, set up alerts, and analyze trends—right from Slack. That kind of workflow makes it easier to stay on top of feedback without switching platforms. I also like that you can use built-in campaigns or smart links to request reviews based on Net Promoter Score (NPS) or Customer Satisfaction (CSAT) triggers. It’s a flexible system that gives you multiple ways to gather and respond to feedback in context.
Standout features & integrations:
Features include AI-powered review replies, multi-lingual widgets to display social proof, and built-in analytics to compare sentiment over time or across competitors. You can also chat with “Lenny,” ReviewFlowz’s AI assistant, to surface insights from your reviews without exporting anything manually.
Integrations include Google My Business, Facebook, Yelp, TripAdvisor, Trustpilot, Amazon, eBay, Shopify, WooCommerce, and Slack.
Pros and cons
Pros:
- Aggregates reviews from multiple platforms into one place
- Helps businesses respond to feedback promptly, improving customer trust
- Allows businesses to showcase testimonials on their websites
Cons:
- Some users desire more flexibility in widget design
- AI Chat Assistant (Lenny) is limited to higher plans
RightResponse AI helps you personalize review responses using AI that reads and interprets each review based on your business facts. You can customize how replies are generated, filter out certain reviews entirely, and keep your messaging aligned with what matters most to your customers. It also lets you analyze competitor reviews, track Google Map rankings, and review sentiment to help you make informed reputation decisions.
Why I Picked RightResponse AI:
I picked RightResponse AI because of how it applies AI to review responses in a highly customized way. Instead of relying on templates, it pulls in business details, staff mentions, and context to generate replies that would sound more natural and relevant to customers reading them. You can also use its drilldown capabilities to analyze sentiment across multiple locations and spot trends you might otherwise miss. For teams managing large review volumes or trying to scale personal engagement, this tool can save significant time while still keeping customer responses meaningful.
Standout Features & Integrations:
Features include phrase-level sentiment analysis to break down reviews into business-specific insights, competitor momentum tracking based on review volume and ratings shifts, and Google Map rank tracking that reveals secondary business categories competitors are targeting. You can customize which reviews receive responses, exclude PHI or sensitive content, and personalize outreach using service dates, names, or photos through the AI-powered review requester (currently listed as 'coming soon').
Integrations include WhatsApp, Gmail, Outlook, Google Maps, and additional apps via Zapier.
Pros and cons
Pros:
- Personalized, fact-based AI responses
- Location-based sentiment breakdown
- Competitor benchmarking tools
Cons:
- No public integrations listed
- Some learning curve for setup
Erase.com is a reputation management service focused on removing negative online content, managing damaging search results, and repairing reputations across industries. Unlike many tools that monitor and respond to reviews, Erase.com actively engages in content removal from platforms like Google, Facebook, Reddit, and news articles to protect your online presence.
Why I picked Erase.com:
I picked Erase.com because it specializes in permanent content removal, which is critical when harmful content can’t just be suppressed—it needs to be eliminated. This makes it stand out from most review management tools that focus only on response strategies. Erase.com also offers customized crisis management solutions and sector-specific services, helping businesses like law firms, healthcare providers, and real estate agencies recover from reputational damage. Their pay-for-success model and strong customer reviews emphasize trust and accountability, which adds confidence to their offering.
Standout features & integrations:
Features include permanent removal of negative search results, personal information from data broker sites, and harmful news articles. Erase.com also provides tailored online reputation management (ORM) strategies and supports crisis management for businesses experiencing viral negative incidents.
Integrations include Glassdoor, Google, Yelp, and other search engines.
Pros and cons
Pros:
- Offers personalized ORM strategies
- Delivers ongoing customer support and account management
- Specializes in permanent review and content removal
Cons:
- Lack of transparency about expectations
- No transparent or fixed pricing; all quotes are custom
AICarma is an AI-powered reputation monitoring tool built to help businesses understand how they’re represented in AI-generated content. Designed specifically for brand teams, marketers, and agencies, it tracks brand visibility in large language models (LLMs) and benchmarks it against competitors to surface new insights and opportunities.
Why I picked AICarma:
I picked AICarma because it focuses on a fast-growing, often-overlooked aspect of modern brand reputation: AI visibility. It tells you how your business is portrayed in AI-powered search engines, chatbots, and smart assistants. You can get brand visibility scores in minutes and see how your positioning stacks up against competitors in real-time. This kind of generative engine optimization is especially valuable for teams trying to maintain message consistency and gain early-mover advantage in AI-first search results.
Standout Features & Integrations:
Features include daily brand visibility scoring across major LLMs, competitive benchmarking, and weekly digest reports sent straight to your inbox. The platform also offers messaging and tone analysis to ensure your brand is showing up the way you intend across AI-generated outputs. You can monitor risks (like off-brand messaging) and opportunities (like favorable mentions) before they impact your customers’ perceptions.
Integrations include Google Sheets, GoHighLevel, Microsoft Excel, HubSpot, Shopify, ChatGPT, Facebook, Instagram, Snapchat, and more.
Pros and cons
Pros:
- Proactive risk & opportunity identification
- Cross-language model monitoring
- Helps ensure legal and compliance risks
Cons:
- Limited built-in collaboration tools
- Limited customization of reports
InMoment is a platform that helps businesses manage and improve their customer experiences through feedback collection, analysis, and action. It serves large organizations that need to monitor customer sentiment across various touchpoints, providing insights to drive business performance.
Why I picked InMoment:
InMoment offers advanced tools for gathering customer feedback at scale, making it ideal for large enterprises. With features like sentiment analysis and reporting, your team can easily track and analyze customer interactions across different channels. The platform’s ability to handle large volumes of feedback ensures that even the most complex organizations can stay on top of their reputation. Additionally, InMoment’s focus on actionable insights helps your business turn feedback into strategic improvements.
Standout Features & Integrations:
Features include tools for collecting real-time feedback across multiple channels, advanced sentiment analysis to help your team understand customer emotions and in-depth reporting that offers actionable insights. The platform allows you to capture feedback from surveys, social media, and review sites, ensuring your team gets a full view of customer sentiment. You can also set up alerts to respond to negative feedback promptly.
Integrations include Google, Facebook, TripAdvisor, Yelp, Salesforce, Zendesk, Twitter, Instagram, Apple, and Microsoft.
Pros and cons
Pros:
- Actionable insights for strategy improvement
- Provides real-time sentiment analysis
- Supports multiple feedback channels
Cons:
- Limited customization in feedback workflows
- Requires consistent management for effectiveness
Text Request is a platform designed to help businesses communicate with their customers through text messaging, with a focus on gathering feedback and reviews. It’s mainly used by teams that rely on fast, direct communication to engage with customers and collect reviews more efficiently.
Why I picked Text Request:
This tool allows you to request reviews via text, making it easy for your team to collect feedback quickly. You can send automated review requests to customers after an interaction, streamlining the process without adding extra steps. With real-time messaging, your team can engage with customers instantly, encouraging immediate feedback. Text Request’s focus on mobile communication makes it a great fit for businesses looking to gather reviews in a more direct and accessible way.
Standout Features & Integrations:
Features include sending automated review requests via text messaging, allowing your team to gather reviews efficiently. You can track responses in real-time, helping you monitor customer feedback instantly. The platform also provides tools to manage and respond to reviews directly from one dashboard, making the process smooth for your team.
Integrations include Google, Facebook, Slack, Mailchimp, QuickBooks, HubSpot, Salesforce, Shopify, Squarespace, and WordPress.
Pros and cons
Pros:
- Real-time feedback collection
- Automated review requests via text
- Scales well for growing teams
Cons:
- Limited advanced reporting options
- Requires manual follow-ups sometimes
ReviewTrackers is a platform designed to help businesses monitor and manage their online reviews and customer feedback. It is primarily used by businesses that need to gather, analyze, and respond to customer opinions across multiple channels, helping them improve their overall customer experience.
Why I picked ReviewTrackers:
This tool enables your team to track customer feedback from various review sites in one centralized dashboard. With features like review notifications, you can quickly respond to feedback, helping your business maintain strong customer relationships. The reporting tools allow you to analyze trends in customer sentiment, giving your team insights into areas of improvement. ReviewTrackers’ focus on consolidating and managing feedback makes it a valuable solution for businesses that prioritize customer satisfaction and reputation.
Standout Features & Integrations:
Features include tools for tracking customer reviews across various platforms, real-time notifications so your team can respond quickly, and reporting that helps you analyze trends in customer feedback. These features enable your team to stay on top of customer sentiment and make informed decisions based on feedback.
Integrations include Google, Facebook, Yelp, TripAdvisor, Instagram, Twitter, Shopify, HubSpot, Salesforce, and Mailchimp.
Pros and cons
Pros:
- Centralized dashboard for review tracking
- Customizable reporting for feedback analysis
- Scales well for large teams
Cons:
- Complex setup for large enterprises
- Limited flexibility in report customization
Reputation is a platform designed to help businesses manage and improve their customer experience through feedback collection, analysis, and engagement. It is mainly used by companies with multiple locations that need to monitor and respond to customer reviews, surveys, and other forms of feedback across various channels.
Why I picked Reputation:
This tool helps you manage feedback across multiple locations from one centralized platform, making it easy to monitor your brand’s reputation at scale. It offers features like review management, surveys, and sentiment analysis, so you can understand how customers feel about your business. With customizable dashboards and reporting, your team can track performance by location and identify areas for improvement. Reputation also enables real-time responses to customer feedback, helping you maintain a consistent presence across all locations.
Standout Features & Integrations:
Features include tools for managing customer reviews, analyzing sentiment, and running surveys to gather feedback. You can use reputation score tracking to see how your brand is performing across multiple locations. The platform also offers detailed reporting to help your team monitor trends and make data-driven decisions.
Integrations include Google, Facebook, Apple, TripAdvisor, Yelp, Zillow, Instagram, Salesforce, Amazon, and Cars.com.
Pros and cons
Pros:
- Supports multi-location management
- Detailed sentiment analysis tools
- Scales well for large companies
Cons:
- Requires ongoing manual monitoring
- Complex setup for large teams
Podium is a tool designed to help businesses manage customer interactions through messaging, reviews, and feedback collection. It primarily serves small and medium-sized businesses that rely on direct customer communication to build and maintain relationships.
Why I picked Podium:
This tool allows you to connect with customers via text messaging, which is particularly useful for businesses with a local presence. You can easily collect reviews and respond to them in real-time, making it easy to maintain a good reputation with your customer base. Podium also offers features like web chat and payment processing, giving you multiple ways to engage with customers. Its focus on local businesses helps you meet customers where they are, simplifying how you interact with and support your community.
Standout Features & Integrations:
Features include tools for messaging customers through text, collecting online reviews, and accepting payments directly through the platform. You can also engage with website visitors using live chat and gather customer feedback via surveys. These features make it easy for your team to manage customer relationships in one place.
Integrations include QuickBooks, Google, Facebook, Square, HubSpot, Shopify, Wix, Mailchimp, Salesforce, and Zapier.
Pros and cons
Pros:
- Easy to manage multiple locations
- Customizable messaging templates
- Scales well for local businesses
Cons:
- Limited customization in automations
- Slight learning curve for some features
Other Reputation Management Software
Here are some additional reputation management software options that didn’t make it onto my shortlist, but are still worth checking out:
- Yext
For optimizing search engine visibility
- ReviewInc
For managing multilingual reviews
- Swell
For healthcare professionals
- GatherUp
For managing customer testimonials
- Broadly
For reputation growth for small businesses
- Weave
For communication-driven reputation management
- NetReputation
For individuals and personal brands
- SurveySparrow
For AI-driven review analytics
- Jobber
For home services reputation management
- BrightLocal
For local SEO and reputation management
Reputation Management Software Selection Criteria
When selecting the best reputation management software to include in this list, I considered common buyer needs and pain points like managing online reviews effectively and protecting the brand image. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total weighting score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Monitor online reviews
- Request customer feedback
- Respond to negative reviews
- Track customer sentiment
- Provide review analytics
Additional Standout Features (25% of total weighting score)
To help further narrow down the competition, I also looked for unique features, such as:
- Sentiment analysis tools
- Multilingual review support
- Customizable feedback request templates
- AI-powered review insights
- Real-time review alerts
Usability (10% of total weighting score)
To get a sense of the usability of each system, I considered the following:
- Easy-to-navigate interface
- Quick access to key features
- Low learning curve for new users
- Clear organization of review data
- Intuitive review response workflow
Onboarding (10% of total weighting score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training resources
- Templates to get started quickly
- Interactive product tours
- Help guides and webinars
- Dedicated onboarding support
Customer Support (10% of total weighting score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat or phone support
- Responsiveness to queries
- Access to a knowledge base
- Dedicated customer success teams
- Multi-channel support options
Value For Money (10% of total weighting score)
To evaluate the value for money of each platform, I considered the following:
- Pricing compared to similar tools
- Features offered at each pricing tier
- Flexibility of pricing plans
- Return on investment for users
- Cost of added functionalities
Customer Reviews (10% of total weighting score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Positive feedback on core functionality
- Reported ease of use and learning
- User satisfaction with customer support
- Overall platform reliability
- Frequency of requested features or complaints
How to Choose Reputation Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Will this tool grow with your business? |
| Integrations | Does it connect with the tools your team uses? |
| Customizability | Can you tailor it to fit your specific needs? |
| Ease of Use | How quickly can your team start using the software? |
| Budget | Does it fit within your financial constraints? |
| Security Safeguards | Does it protect your customer data adequately? |
| Customer Support | How responsive is the provider’s support team? |
| Analytics | Does it offer the insights you need to improve? |
Trends in Reputation Management Software
In my research, I sourced countless product updates, press releases, and release logs from different reputation management software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-driven sentiment analysis: AI tools are getting better at understanding customer sentiment across reviews, helping businesses prioritize which feedback to address. Vendors like Reputation are using AI to provide deeper insights into how customers feel.
- Video review collection: Some small business reputation management software are adding the ability to collect and manage video reviews, which gives customers a more engaging way to share their experiences. This trend is growing as users look for more personal and authentic feedback.
- Review response automation with customization: While automated responses have been around for a while, more tools are allowing businesses to personalize these automated messages, making interactions feel less robotic. This helps maintain consistency while adding a human touch.
- Multilingual review management: As businesses expand globally, the ability to track and manage reviews in multiple languages is becoming crucial. Tools like ReviewInc are leading in this area by supporting reviews across various languages, allowing businesses to manage international feedback better.
- Reputation risk alerts: Advanced social media monitoring software and media monitoring software are being introduced that alert businesses to potential reputation risks in real-time. This trend helps companies address issues before they escalate, providing proactive damage control.
What is Reputation Management Software?
Reputation management software is a tool that helps businesses monitor, manage, and improve their online presence by tracking customer reviews and feedback. These tools are typically used by marketing teams, customer service departments, and small business owners who want to protect their brand's image and respond to customer feedback efficiently. Review monitoring, sentiment analysis, and automated response features help businesses maintain a positive reputation and address concerns quickly. Overall, these tools provide users with the ability to manage their brand's online image effectively.
Features of Reputation Management Software
When selecting reputation management software, keep an eye out for the following key features:
- Review monitoring: Tracks customer reviews across multiple platforms to give you a complete view of public feedback.
- Sentiment analysis: Helps you understand the overall tone of customer feedback, whether positive, negative, or neutral.
- Automated review requests: Sends requests for reviews automatically, helping you collect feedback without manual follow-up.
- Response management: Allows you to respond to reviews directly from the platform, saving time and keeping interactions organized.
- Reputation alerts: Notifies you in real-time about new reviews or potential reputation risks so you can address issues quickly.
- Customizable templates: Provides pre-written responses for common scenarios, which you can tailor to suit your brand’s voice.
- Review aggregation: Compiles reviews from various sites into one dashboard, simplifying the review management process.
- Analytics and reporting: Offers insights into trends, helping you track performance and adjust your strategy based on customer sentiment.
- Multilingual support: Enables you to manage and respond to reviews in multiple languages, making it useful for global businesses.
- Competitor comparison: Lets you track and compare your brand’s reputation against your competitors to see how you measure up.
Benefits of Reputation Management Software
Implementing reputation management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved customer trust: Regularly responding to reviews shows customers you value their feedback and care about their experience.
- Increased visibility: Managing reviews and improving ratings can boost your presence on search engines, making your business easier to find.
- Faster issue resolution: Real-time alerts help you address negative reviews quickly, preventing small issues from becoming bigger problems.
- Data-driven insights: Analytics tools allow you to track trends and adjust your strategies based on customer sentiment and performance data.
- Better review management: Aggregating reviews in one place saves time and effort, allowing your team to focus on responding and improving customer experiences.
- Stronger brand reputation: By consistently managing and improving your online image, you build a positive reputation that attracts new customers.
- Enhanced customer engagement: Automated review requests and responses keep the conversation going, fostering ongoing interaction with your customers.
Costs and Pricing of Reputation Management Software
Selecting reputation management software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in reputation management software solutions:
Plan Comparison Table for Reputation Management Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0/user/ month | Basic review monitoring, limited review requests, and basic reporting. |
| Personal Plan | $5-$25/ user/month | Review monitoring, automated review requests, response management, and basic analytics. |
| Business Plan | $30-$100/ user/month | Advanced review monitoring, sentiment analysis, customizable templates, and detailed analytics. |
| Enterprise Plan | $150+/user/month | Multilingual support, competitor comparison, AI-powered insights, and extensive reporting. |
Reputation Management Software FAQs
Here are some answers to common questions about reputation management software:
How can I measure the ROI of reputation management software?
Measure ROI by tracking changes in review scores, volume, and customer sentiment, as well as lead generation and retention rates. Quality platforms show you how reputation trends influence website visits or conversions. Match analytics from the tool to your marketing goals for clear insights into value.
Can reputation management tools support multi-location or franchise businesses?
Yes, most reputation management tools offer features specifically for multi-location and franchise businesses. You can oversee all locations from a unified dashboard, compare performance, automate responses, and delegate tasks to local managers. This helps you maintain consistency and respond quickly across distributed teams.
Is reputation management software scalable for growing businesses?
Yes, most reputation management software is built to scale with your business. You can add new users, integrate more locations, and manage higher review volumes as your company grows. Look for solutions with flexible user permissions and multi-location support if you expect expansion.
Do reputation management tools integrate with other business software?
Yes, leading platforms commonly integrate with CRMs, marketing automation tools, and customer support software. This allows you to sync customer data, streamline workflows, and generate deeper insights. Always check each tool’s integration list to see if it matches your marketing stack.
How long does it take to see results from reputation management software?
You can expect to see results in a few weeks to a few months, depending on how actively your team uses the software. Promptly responding to reviews and encouraging customers to leave feedback are key to improving your online reputation. Consistency is crucial, so make sure you’re regularly engaging with reviews.
What kind of analytics do reputation management tools offer?
Most platforms provide analytics on review volume, sentiment trends, response rates, and star ratings over time. Some tools also connect these metrics to business results, like increased website visits or lead inquiries. Custom reports can help you focus on KPIs that matter most to your team.
What's the difference between reputation management and brand monitoring?
Reputation management centres on collecting, responding to, and improving customer reviews across platforms. Brand monitoring tracks mentions of your company, products, or competitors across digital channels. While brand monitoring gives you broad visibility, reputation management is more about direct customer engagement and proactive reputation building.
What’s Next?
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