20 Best Klaviyo Alternatives Reviewed In 2025
10 Best Klaviyo Alternatives Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
As a marketing manager, you face constant challenges—tight budgets, demanding KPIs, and the need for effective audience engagement. You might already be using Klaviyo but may be wondering if there's a better fit for your team. Marketing automation platforms can help, but not all fit every business's unique needs.
In my experience, the right tool can make all the difference. That's why I've independently tested and reviewed various alternatives to Klaviyo.
In this listicle, I'll share my well-researched top picks, focusing on what makes each tool stand out. You'll discover options offering better scalability, features, or pricing for your needs. Let's find the perfect solution to enhance your marketing efforts.
Need expert help selecting the right tool?
With one-on-one help, we guide you to your top software options. Narrow down your software search & make a confident choice.
What Is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses send personalized email and SMS campaigns. It's typically used by ecommerce professionals and marketers looking to enhance customer engagement and drive sales.
Klaviyo's segmentation, analytics, and integration capabilities support targeted communication, insightful reporting, and smooth integration with ecommerce platforms. Overall, Klaviyo provides valuable tools for optimizing your marketing strategy and improving customer relationships.
Why Look For A Klaviyo Alternative?
While Klaviyo is a good choice of marketing automation platform, there are several reasons why some users seek out alternative solutions. You might be looking for a Klaviyo alternative because…
- It's too complex for your small business
- You're facing high subscription costs
- You need better customer support options
- Your team requires more customization
- Integration with your tools is limited
- You're looking for regional-specific features
If any of these sound like you, you’ve come to the right place. My list contains several marketing automation platform options better suited for teams facing these challenges with Klaviyo and looking for alternative solutions.
Why Trust Our Software Reviews
We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.
We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.
Best Klaviyo Alternatives Summary
This comparison chart summarizes pricing details for my top Klaviyo alternative selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  Drip Drip automates targeted emails, supports A/B testing, and offers insightful analytics. | Best for B2C email marketing | 14-day free trial | From $39/month | Website |
| 2 |  Iterable Iterable creates cohesive campaigns with Iterable’s cross-channel tools and analytics. | Best for cross-channel campaigns | Free demo available | From $500/month | Website |
| 3 |  Keap Keap offers CRM, automation, and customizable templates for marketing campaigns. | Best for CRM and automation | 14-day free trial | From $249/user/month (billed annually) | Website |
| 4 |  Benchmark Email Benchmark Email offers easy email creation, real-time previews, and personalization tools. | Best for simple email creation | Free plan available | From $13/month | Website |
| 5 |  Zoho Marketing Automation Zoho Marketing Automation offers SMBs easy tools for targeting, analytics, and planning. | Best for small to medium businesses | 14-day free trial | From $18/month (billed annually) | Website |
| 6 |  MoEngage MoEngage provides analytics and AI insights to optimize customer engagement. | Best for customer engagement analytics | Free demo available | Pricing upon request | Website |
| 7 |  Listrak Listrak excels in cross-channel engagement with AI-driven personalization tools. | Best for cross-channel engagement | Free demo available | Pricing upon request | Website |
| 8 |  Acoustic Acoustic leverages AI for personalized journeys, predictive analytics, and optimization. | Best for AI-driven insights | Free demo available | Pricing upon request | Website |
| 9 |  MessageGears MessageGears enables hybrid data use, fast campaign delivery, and advanced analytics. | Best for enterprise-level email marketing | Free demo available | Pricing upon request | Website |
| 10 |  Brevo Brevo simplifies multi-channel campaigns with automation, insights, and ease. | Best for all-in-one marketing | Free plan available | From $8/month (billed annually) | Website |
Best Klaviyo Alternatives Reviews
Below are my detailed summaries of the best Klaviyo alternatives on my shortlist. My reviews offer a look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
Drip is a highly customizable and intuitive email automation platform that allows businesses to create personalized customer journeys and engagement with the right message. It is ideal for ecommerce brands looking to enhance customer retention and drive conversions through tailored email marketing strategies.
Why Drip is a good Klaviyo alternative: Drip offers behavior-based automation for sending targeted messages based on customer actions and preferences. Its visual email builder creates engaging emails without coding skills, and its powerful analytics provide insights into campaign performance. It also includes tools for A/B testing so you can refine your campaigns and maximize their impact.
Standout features & integrations:
Features include visual workflow builders that simplify automation setup, detailed analytics for tracking campaign performance, and pre-built email templates for quick customization. It also offers behavior-based triggers to ensure the right messages reach the right audience at the right time. You can easily monitor and adjust campaigns to meet your goals.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Stripe, PayPal, Facebook, Zapier, Salesforce, and Slack.
Pros and cons
Pros:
- Personalized segmentation flexibility
- Strong ecommerce integrations
- Visual and intuitive workflows
Cons:
- No built-in SMS support
- Limited multichannel options
Iterable combines email, SMS, in-app messaging, push notifications, and social advertising into a single workflow for consistent and personalized communication with audiences at every touchpoint. It streamlines campaign management and improves audience segmentation and targeting.
Why Iterable is a good Klaviyo alternative: Iterable enables your team to create cohesive cross-channel campaigns without multiple tools. It provides visual journey mapping and detailed audience segmentation for more targeted and timely campaigns. The platform's intuitive interface makes designing and executing campaigns easy, while its in-depth analytics provide insights into campaign performance and customer engagement.
Standout features & integrations:
Features include a visual workflow builder that simplifies the creation of automated customer journeys. Iterable's dynamic content capabilities let you personalize messages for each recipient. The platform also offers A/B testing to optimize your campaigns and improve results.
Integrations include Salesforce, Shopify, Marketo, Google Analytics, Segment, Twilio, Facebook, Slack, Snowflake, and Amazon Redshift.
Pros and cons
Pros:
- Flexible audience segmentation
- Advanced omnichannel marketing tools
- Real-time customer data updates
Cons:
- Basic SMS marketing tools
- Limited reporting customization
Keap combines CRM capabilities with email and marketing automation and leads tracking. It’s an all-in-one solution that simplifies operations by managing contacts, automating marketing tasks, and streamlining sales processes.
Why Keap is a good Klaviyo alternative: Keap’s built-in CRM helps your team track customer interactions. It has automation tools that create personalized follow-ups, schedule reminders, and manage tasks efficiently. The tool includes an easy-to-use interface for creating and automating personalized marketing campaigns and highly customizable templates for emails and landing pages.
Standout features & integrations:
Features include advanced lead tracking that lets you monitor prospects throughout the sales funnel. Automated follow-up sequences help ensure timely communication with potential clients. Customizable templates allow you to create consistent branding in your marketing materials.
Integrations include QuickBooks, Zapier, Gmail, Outlook, Shopify, WooCommerce, WordPress, Leadpages, Mailchimp, and Salesforce.
Pros and cons
Pros:
- Streamlined lead capturing
- Integrated sales pipelines
- Intuitive automation builder
Cons:
- Limited reporting features
- Minimal multichannel support
Benchmark Email offers tools for simple and creative emails. It focuses on simplicity, allowing businesses to craft campaigns without coding, making it a suitable option for businesses needing uncomplicated email creation.
Why Benchmark Email is a good Klaviyo alternative: Benchmark Email’s drag-and-drop editor and customizable template allow your team to build visually appealing emails quickly. It includes real-time email previews, ensuring your designs fit across all devices. The tool also provides tools for adding personalization to your messages and testing and optimizing campaigns.
Standout features & integrations:
Features include detailed email tracking that provides insights into open and click rates. A/B testing lets you compare different email versions to see what works best. Autoresponders help you automate follow-up emails to keep your audience engaged.
Integrations include Shopify, Zapier, WooCommerce, WordPress, Salesforce, PayPal, Google Analytics, Facebook, Twitter, and LinkedIn.
Pros and cons
Pros:
- Effective A/B testing
- Built-in survey tools
- Mobile-responsive templates
Cons:
- No built-in SMS tools
- Limited advanced segmentation
Zoho Marketing Automation offers tools to manage email, social media, and SMS campaigns for small to medium businesses. It provides an intuitive interface with lead scoring, customizable customer journeys, affordability, and integration with Zoho’s ecosystem.
Why Zoho Marketing Automation is a good Klaviyo alternative: Zoho Marketing Automation provides an easy-to-use interface and features like lead scoring, behavior-based targeting, and detailed analytics, making it well-suited for SMBs. You can create personalized customer journeys and segment your audience for better engagement. Its marketing planner lets you organize campaigns effectively, saving time and effort. The platform's cost-effective pricing makes it accessible for businesses with tighter budgets.
Standout features & integrations:
Features include lead nurturing, which automates engaging prospects over time. The social media integration allows you to manage and schedule posts directly from the platform. Zoho's drag-and-drop editor simplifies the creation of emails and landing pages.
Integrations include Zoho CRM, Zoho Campaigns, Salesforce, Slack, Google Analytics, WordPress, Shopify, Facebook, Twitter, and LinkedIn.
Pros and cons
Pros:
- Intuitive drag-and-drop builder
- Flexible automation workflows
- Integrated CRM connectivity
Cons:
- Basic analytics dashboards
- Limited third-party integrations
MoEngage provides an integrated approach to understanding and interacting with customers across multiple channels for digital-first enterprises. It offers engagement analytics to help optimize content and timing for each segment, enhancing customer engagement and retention.
Why MoEngage is a good Klaviyo alternative: MoEngage gives you detailed analytics to understand customer behavior and measure campaign performance. Its AI-powered insights help you predict user actions and optimize engagement timing. With advanced funnel analysis, you can identify where your customers drop off and address those issues. The platform's automation features also simplify reaching customers at the right time.
Standout features & integrations:
Features include real-time analytics that provide instant feedback on campaign performance. MoEngage's journey builder lets you create complex customer journeys with ease. The platform's push notification capabilities ensure timely communication with your audience.
Integrations include Salesforce, Shopify, Segment, Google Analytics, Slack, Mixpanel, Amplitude, CleverTap, Firebase, and AppsFlyer.
Pros and cons
Pros:
- Advanced predictive analytics
- Real-time personalization tools
- AI-driven customer engagement
Cons:
- Basic reporting dashboard
- Limited marketing AI features
Listrak offers powerful tools for cross-channel engagement that integrate with email. SMS. social media platforms, and web campaigns. Its unified platform provides advanced personalization to deliver targeted messaging across multiple touchpoints.
Why Listrak is a good Klaviyo alternative: Listrak focuses on cross-channel engagement with features like unified customer journey orchestration and predictive analytics. Its integrated email and SMS campaigns ensure your team can connect with customers through their preferred channels. You’ll also benefit from AI-driven tools for segmentation and personalization that help optimize engagement and reporting tools to improve marketing strategies.
Standout features & integrations:
Features include advanced segmentation, which lets you precisely target specific customer groups. The SMS marketing tools ensure you can reach your audience on their preferred devices. Listrak's AI-driven product recommendations boost conversions by suggesting relevant products to customers.
Integrations include Shopify, Magento, BigCommerce, Salesforce, Google Analytics, Facebook, Instagram, Twitter, Adobe Commerce, and Microsoft Dynamics.
Pros and cons
Pros:
- AI-powered personalization
- Predictive analytics tools
- Advanced cross-channel capabilities
Cons:
- Complex user permissions setup
- Limited social media tools
Acoustic is a marketing cloud platform that enhances customer engagement through advanced AI-driven analytics. It offers multichannel marketing, journey orchestration, and customer insights, enabling businesses to manage email, SMS, and mobile push communications at scale.
Why Acoustic is a good Klaviyo alternative: Acoustic uses AI to analyze customer behavior and intent, allowing your team to create personalized journeys to individual preferences. It offers predictive analytics to anticipate customer needs and optimize engagement strategies. With features like real-time campaign optimization and journey orchestration, you’ll have the tools to deliver data-driven insights.
Standout features & integrations:
Features include real-time analytics that provide instant feedback on campaign performance. The AI-driven personalization engine helps tailor content to individual customer preferences. Acoustic also offers multi-channel campaign management so that you can coordinate efforts across various platforms.
Integrations include Salesforce, SAP, Microsoft Dynamics, Marketo, Adobe Experience Manager, Google Analytics, Slack, Shopify, Magento, and Facebook.
Pros and cons
Pros:
- Intuitive reporting dashboards
- Personalized engagement strategies
- AI-driven customer insights
Cons:
- Complex customization settings
- Limited third-party apps
MessageGears connects directly to the data warehouse, enables real-time personalization, and eliminates data syncing. It is built to handle large-scale campaigns with billions of recipients, making it ideal for enterprises.
Why MessageGears is a good Klaviyo alternative: MessageGears has on-premise cloud hybrid solutions, allowing your team to leverage existing data without moving it to the cloud. It manages high-volume campaigns with fast data processing capabilities to ensure timely and accurate email delivery. The tool also provides advanced analytics to track and optimize campaign performance.
Standout features & integrations:
Features include advanced segmentation, which lets you precisely target specific audience groups. The real-time data access provides up-to-date insights into customer behavior. MessageGears also offers flexible deployment options to suit your organization's needs.
Integrations include Salesforce, Amazon Redshift, Snowflake, Oracle, Google BigQuery, IBM Db2, Microsoft SQL Server, MySQL, PostgreSQL, and Teradata.
Pros and cons
Pros:
- Advanced API integrations
- Flexible hybrid deployment models
- Direct data source access
Cons:
- Basic SMS campaign tools
- Limited small-business features
Brevo, formerly Sendinblue, integrates email, SMS, live chat, CRM, and automation tools in a single platform. It caters to a broader audience, including small businesses and service-based industries looking to manage their marketing efforts and maintain cost-effectiveness.
Why Brevo is a good Klaviyo alternative: Brevo’s email and SMS marketing features allow you to create personalized campaigns. The automation workflows let you simplify repetitive tasks and engage customers across multiple channels, while its user-friendly interface and drag-and-drop editor simplify campaign creation for your team. Brevo also provides advanced reporting features, giving insights into your marketing performance.
Standout features & integrations:
Features include lead scoring, which helps you prioritize prospects based on their engagement level. Transactional emails ensure timely communication for order confirmations and notifications. The CRM functionality lets you manage customer relationships effectively in one place.
Integrations include Shopify, WooCommerce, Magento, Salesforce, WordPress, Zapier, Facebook, Google Analytics, Slack, and PayPal.
Pros and cons
Pros:
- Unlimited contact storage
- Strong transactional email features
- Affordable multichannel campaigns
Cons:
- No predictive analytics
- Limited advanced segmentation
Other Klaviyo Alternatives
Here are some additional Klaviyo alternatives that didn’t make it onto my shortlist but are still worth checking out.
- Dotdigital
For personalized CX marketing
- ActiveCampaign
For email automation at scale
- SendGrid
For transactional emails
- Yotpo
For ecommerce reviews
- Constant Contact
For small business marketing
- Braze
For real-time customer engagement
- Salesforce Marketing Cloud
For enterprise-level solutions
- Mailchimp
For creative email templates
- Adobe Marketo Engage
For lead management
- HubSpot Marketing Hub
For inbound marketing tools
Klaviyo Alternatives Selection Criteria
When selecting the best Klaviyo alternatives in this list, I considered common buyer needs and pain points related to marketing automation platform products, like scalability and integration capabilities. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Automating email campaigns
- Tracking customer interactions
- Segmenting audiences
- Analyzing campaign performance
- Personalizing customer communications
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Multi-channel automation
- Advanced lead scoring
- Dynamic content personalization
- Predictive analytics
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Ease of navigation
- Intuitive interface
- Customization options
- Workflow simplicity
- Mobile accessibility
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Access to templates
- Interactive product tours
- Supportive chatbots
- Scheduled webinars
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multi-channel support
- Dedicated account managers
- Response times
- Comprehensive FAQs
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Flexible plans
- Feature-to-cost ratio
- Discounts for annual billing
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Feedback on ease of use
- Comments on customer support
- Mention of specific features
- Reports on return on investment
Klaviyo Key Features
Here are some of the key features of Klaviyo to help you contrast and compare what alternative solutions offer.
- Centralized customer data: Capture and analyze customer behavior across various channels to personalize experiences.
- Segmentation: Create targeted customer segments using extensive data points for effective marketing campaigns.
- Integration capabilities: Connect with over 350 pre-built integrations to consolidate customer data.
- Automated flows: Customize email and SMS flows triggered by customer actions using pre-built templates and AI.
- Engagement tools: Drive customer interaction through email, SMS, web forms, and mobile notifications.
- Omnichannel campaigns: Tailor campaigns across various channels using AI and intelligent segmentation.
- Data insights: Use AI-driven insights and predictive analytics to guide marketing decisions.
- Reporting: Analyze customer behavior and campaign performance with comprehensive reporting.
- Web forms: Utilize various form options to capture leads and grow your audience.
- Predictive analytics: Forecast customer behavior, including order dates and churn risk.
- Omnisend integration: Connect seamlessly with Omnisend to extend your marketing automation capabilities for ecommerce businesses.
- Advanced features: Utilize powerful tools like A/B testing, dynamic content, and advanced customer segmentation for better targeting.
- Ecommerce focus: Tailored for ecommerce businesses with features like abandoned cart reminders, product recommendations, and post-purchase follow-ups.
- Email marketing campaigns: Create and automate personalized email campaigns via an email marketing platform to boost engagement and conversions.
- WhatsApp support: Engage customers through WhatsApp messaging to expand omnichannel communication strategies.
- Deliverability optimization: Ensure emails land in inboxes with tools to improve deliverability rates and avoid spam filters.
- Digital marketing tools: Equip your online business with a complete suite for email marketing, SMS, and web push notifications.
- Signup forms: Easily create and customize popups and forms to grow your email list and capture leads.
- Customer experience enhancement: Improve customer journeys with personalized messaging and data-driven insights.
- Email list management: Organize, clean, and grow your email list to maximize the effectiveness of marketing campaigns.
- Email marketing automation: Automate recurring tasks like welcome sequences, cart abandonment emails, and customer re-engagement.
- Best alternative consideration: Stands out as one of the best alternatives to competitors like Omnisend and Mailchimp for ecommerce businesses.
- Learning curve: Designed for beginners and advanced users with intuitive tools and comprehensive tutorials.
- Marketing solution for online stores: Offers a one-stop marketing platform to manage all communication channels.
- Web push notifications: Increase engagement with real-time push notifications for promotions, updates, and more.
What’s Next?
Ready to grow? Subscribe to The CMO newsletter to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.