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Navigating the challenges of modern marketing can be tough. With data-driven decisions becoming more imperative, finding the right B2B data provider is key.

Ultimately, you need software that provides more accurate insights to help you target the right audience and boost your team's overall performance. However, with so many options available, it can be difficult finding your ideal software.

To help you get started in your search, I tested and reviewed B2B data providers to help you find the best fit for your needs. My goal is to offer an unbiased, well-researched guide.

Throughout this article, I'll share my top picks and insights to help you discover the right solution for your marketing challenges. Let's look at the world of B2B data providers and find the solution that works for you.

Why Trust Our Software Reviews

We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.

We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent & check out our software review methodology.

Best B2B Data Providers Summary

This comparison chart summarizes pricing details for my top B2B data providers to help you find the best one for your budget and business needs.

Tools Price
Cognism Pricing upon request
Lead411 From $99/user/month
Demandbase Pricing upon request
6sense Pricing upon request
Lusha From $29/month/user
Datanyze From $21/user/month (billed annually)
Ampliz From $50/month
Kaspr From $47/license/month (billed annually)
DemandScience Pricing upon request
Kipplo From $18/month (billed annually)
Compare Software Specs Side by Side

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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How to Choose B2B Data Providers

It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:

FactorWhat to Consider
ScalabilityEnsure the tool can grow with your business, handling increased data volume and user numbers smoothly.
IntegrationsCheck if the software connects easily with your existing CRM, marketing tools, and other systems.
CustomizabilityLook for options to tailor the software to your team's specific needs and workflows.
Ease of UseConsider the learning curve for your team. Software with user-friendly interfaces help save time and reduce frustration.
BudgetCompare the pricing plans with your budget. It’s important to consider hidden costs or tiered pricing models when choosing a solution.
Security SafeguardsVerify that the provider complies with data protection regulations and offers strong security features.
Data AccuracyEvaluate the provider's reputation for delivering reliable and up-to-date information.
SupportConsider the availability and responsiveness of customer support to assist with any issues.

Best B2B Data Providers Reviews

Below are my detailed summaries of the best B2B data providers that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for your business.

Best for GDPR-compliant data

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.6/5

Cognism is a sales intelligence platform designed for sales, marketing, and recruitment professionals. It aids in lead generation, list building, and data enrichment for over 3,000 companies.

Why I picked Cognism: Cognism is known for providing GDPR-compliant data, making it a reliable choice for businesses concerned with data privacy. The platform offers access to phone-verified mobile numbers and B2B emails, allowing users to connect with a high percentage of contacts. Additionally, its international coverage across EMEA, NAM, and APAC sets it apart, along with its compliance with Do Not Call regulations. 

Standout features & integrations:

Features include advanced lead generation tools, access to a vast database of mobile numbers and B2B emails, and compliance with GDPR and Do Not Call regulations. 

Integrations include Salesforce, HubSpot, Outreach, Pipedrive, Microsoft Dynamics, Salesloft, Slack, LinkedIn, Marketo, and Pardot.

Pros and cons

Pros:

  • GDPR-compliant data
  • International coverage
  • Access to mobile numbers

Cons:

  • Limited to EMEA and US
  • Complexity in setup

Best for real-time sales alerts

  • 7-day free trial + free demo available
  • From $99/user/month
Visit Website
Rating: 4.5/5

Lead411 is a sales intelligence platform that helps users identify prospects and track opportunities. It supports professionals by delivering actionable insights to enhance outreach efforts and sales strategies.

Why I picked Lead411: Lead411 is known for offering real-time sales alerts, and keeping your team informed about potential opportunities. The platform provides verified email addresses and direct dials, ensuring high-quality contact data. Its sales trigger notifications also alert you when a prospective company is ready for engagement. This feature helps your team reach out promptly, improving the chances of conversion.

Standout features & integrations:

Features include an advanced contact database that offers verified information for accurate outreach, notifications and alerts, and data enrichment tools to enhance the quality of your existing records.

Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics, Marketo, Outreach, LinkedIn, Slack, and Zapier.

Pros and cons

Pros:

  • Real-time sales alerts
  • Verified contact information
  • Timely prospect engagement

Cons:

  • Limited customization options
  • Requires learning curve

Best for account-based marketing

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.4/5

Demandbase is a marketing and sales intelligence platform designed for B2B companies. It focuses on account-based marketing (ABM) to help organizations target, engage, and convert high-value accounts.

Why I picked Demandbase: Demandbase is tailored for account-based marketing, offering tools that align marketing efforts with sales strategies. The platform provides detailed account insights, enabling your team to personalize and optimize campaigns for key accounts. Its intent data feature also helps identify prospects' interests, guiding your team's outreach efforts. Additionally, Demandbase's analytics offer a clear view of campaign performance, ensuring your marketing efforts are on track.

Standout features & integrations:

Features include real-time personalization, advanced advertising capabilities to enable targeted ad campaigns to reach the right audience, and strategic reporting tools, providing insights into account engagement and campaign success.

Integrations include Salesforce, Marketo, HubSpot, Microsoft Dynamics, LinkedIn, Slack, Eloqua, Oracle NetSuite, Adobe Experience Manager, and Pardot.

Pros and cons

Pros:

  • Real-time personalization tools
  • Intent data for targeted outreach
  • Detailed campaign analytics

Cons:

  • Requires ABM strategy alignment
  • Limited to B2B use cases

Best for predictive analytics

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.3/5

6sense is a sales and marketing platform that helps businesses uncover demand and predict customer behavior. It supports teams by providing insights into account engagement and pipeline opportunities, enabling more informed decision-making.

Why I picked 6sense: 6sense excels in predictive analytics, helping your team forecast buyer intent and prioritize leads effectively. The platform uses intent data to uncover insights about potential customers' interests. Its account identification feature also allows you to target the right prospects at the right time. Plus, 6sense's analytics provide an advanced view of your market, enhancing your team's decision-making process.

Standout features & integrations:

Features include dynamic segmentation, a lead scoring system to help rank prospects by potential value, and campaign orchestration tools to align your marketing efforts with sales strategies.

Integrations include Salesforce, HubSpot, Marketo, Adobe Experience Manager, Slack, LinkedIn, Pardot, Oracle NetSuite, Microsoft Dynamics, and Eloqua.

Pros and cons

Pros:

  • Strong predictive analytics capabilities
  • Dynamic prospect segmentation
  • Effective lead scoring system

Cons:

  • Limited outside B2B focus
  • Needs dedicated data management

Best for contact enrichment

  • Free plan available
  • From $29/month/user
Visit Website
Rating: 4.3/5

Lusha is a sales and marketing tool designed to provide accurate contact details. It helps professionals enhance lead information, ensuring more effective outreach. 

Why I picked Lusha: Lusha is focused on contact enrichment, providing accurate phone numbers and emails for your leads. The platform excels at enhancing your existing contact data, making it more actionable for your team. Additionally, its database is continually updated, ensuring that the information you access is current, while its browser extension allows you to quickly find contact details.

Standout features & integrations:

Features include a bulk enrichment tool that lets you update large datasets with fresh information, a browser extension for easy access to contact details, and standard compliance with major data protection regulations.

Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics, Outreach, LinkedIn, Slack, Marketo, and Zapier.

Pros and cons

Pros:

  • Accurate contact data enrichment
  • Continually updated database
  • Easy access browser extension

Cons:

  • Limited data beyond contacts
  • May need manual data validation

Best for tech market data

  • 90-day free trial + demo available
  • From $21/user/month (billed annually)
Visit Website
Rating: 4.2/5

Datanyze is a sales intelligence platform catering to sales and marketing teams. It focuses on providing technology usage insights and contact information to help users identify potential leads.

Why I picked Datanyze: Datanyze offers seamless, in-depth tech market data, which is essential for teams targeting tech-driven businesses. The platform provides detailed technology stack insights, enabling you to understand what tools your prospects use, which helps in tailoring your sales pitch effectively. Plus, Datanyze's ability to track technology adoption trends offers a competitive edge in identifying business opportunities.

Standout features & integrations:

Features include technology stack analysis, predictive analytics, and real-time alerts for changes in a company’s tech usage.

Integrations include Salesforce, HubSpot, LinkedIn, Microsoft Dynamics, Marketo, Outreach, Pipedrive, Zoho CRM, Slack, and Zapier.

Pros and cons

Pros:

  • Detailed tech stack insights
  • Real-time technology alerts
  • Predictive analytics features

Cons:

  • Limited non-tech data focus
  • Learning curve for new users

Best for healthcare industry data

  • Free demo + free plan available
  • From $50/month
Visit Website
Rating: 5/5

Ampliz is a data platform tailored for the healthcare sector, serving professionals in sales and marketing roles. It focuses on delivering accurate healthcare industry data for lead generation and market research.

Why I picked Ampliz: Ampliz specializes in healthcare data, making it invaluable for sales teams targeting this sector. The platform offers access to extensive databases of healthcare professionals and organizations. Additionally, key features like data segmentation and custom reports allow your team to pinpoint specific markets, while its focus on compliance with healthcare regulations ensures that the data you use is trustworthy and legal.

Standout features & integrations:

Features include advanced data segmentation, which helps you categorize and target specific market segments effectively. The platform also offers email campaign tools, enabling you to reach out to prospects directly. Plus, Ampliz provides detailed market insights, helping you understand trends and make informed decisions.

Integrations include Salesforce, HubSpot, Pipedrive, Zoho CRM, Marketo, Mailchimp, LinkedIn, Slack, Zapier, and Microsoft Dynamics.

Pros and cons

Pros:

  • Customizable data reports
  • Detailed market insights
  • Effective data segmentation

Cons:

  • Limited non-healthcare data
  • Requires industry knowledge

Best for LinkedIn integration

  • Free plan available
  • From $47/license/month (billed annually)

Kaspr is a lead generation tool that helps users find and extract contact details. It supports professionals by simplifying the process of gathering actionable information for outreach and engagement.

Why I picked Kaspr: Kaspr is specially designed to integrate with LinkedIn, offering direct access to valuable contact data from this platform. The tool provides email addresses and phone numbers, helping your team reach out to prospects efficiently. Plus, with its LinkedIn extension, Kaspr simplifies the process of finding and exporting contact details. This integration makes it a go-to solution for those heavily relying on LinkedIn for networking.

Standout features & integrations:

Features include automated prospecting, where you can set criteria and let the tool find leads for you. It also offers one-click data export to easily move contact details into your CRM, and real-time data updates to ensure you have the most accurate information.

Integrations include HubSpot, Salesforce, Pipedrive, Zapier, Zoho CRM, Microsoft Dynamics, Slack, Outreach, LinkedIn, and Google Sheets.

Pros and cons

Pros:

  • Easy LinkedIn data extraction
  • Real-time data updates
  • One-click CRM export

Cons:

  • Occasional data accuracy issues
  • Limited customizability

Best for demand generation insights

  • Free demo available
  • Pricing upon request

DemandScience is a data-driven platform designed for sales and marketing teams to enhance demand generation and lead nurturing efforts. It provides valuable insights into market trends and potential customer interests.

Why I picked DemandScience: DemandScience specializes in demand generation insights, offering detailed market intelligence that helps your team identify potential prospects. The platform provides a rich database of intent data, allowing you to tailor your outreach based on current buyer interests. With its predictive analytics, you can anticipate market shifts and adjust your strategies accordingly. Additionally, DemandScience's data point accuracy ensures that your team is working with reliable information.

Standout features & integrations:

Features include an advanced intent data tool that identifies buyer interests, helping you tailor your marketing strategies. The platform also offers predictive analytics to forecast market trends and shifts. Additionally, it provides data enrichment services to enhance the quality of your existing customer information.

Integrations include Salesforce, HubSpot, Marketo, Eloqua, Pardot, LinkedIn, Microsoft Dynamics, Oracle NetSuite, Slack, and Zapier.

Pros and cons

Pros:

  • Detailed market intelligence
  • Accurate intent data
  • Predictive analytics capabilities

Cons:

  • Requires understanding of market data
  • Limited to B2B market focus

Best for startup insights

  • Free plan available
  • From $18/month (billed annually)

Kipplo is a B2B account intelligence platform focused on providing contact information for decision-makers, especially in startups. It serves sales and marketing teams by offering valuable data for lead generation.

Why I picked Kipplo: Kipplo is tailored for gathering startup insights, offering contact details crucial for reaching key decision-makers. The platform's 'Click & Collect' feature allows your team to export contact data efficiently. Plus, its LinkedIn extension simplifies prospecting by integrating directly into your workflow. Kipplo also ensures data privacy compliance with major regulations like GDPR and CCPA.

Standout features & integrations:

Features include API enrichment, the 'Click & Collect' tool to simplify data export, and enhanced data privacy, ensuring your operations comply with GDPR and CCPA.

Integrations include Salesforce, HubSpot, Microsoft Dynamics, LinkedIn, Pipedrive, Zoho CRM, Slack, Zapier, Google Sheets, and Outreach.

Pros and cons

Pros:

  • LinkedIn extension for prospecting
  • Data privacy compliance
  • Easy data export

Cons:

  • Limited global reach
  • May require setup time

Other B2B Data Providers

Here are some additional B2B data providers options that didn’t make it onto my shortlist, but are still worth checking out:

  1. Clay

    Best for workflow automation

  2. Dealfront

    Best for European market focus

  3. Clearbit

    Best for enriching leads instantly

  4. UpLead

    Best for real-time data verification

  5. ZoomInfo

    Best for a comprehensive contact database

  6. Adapt.io

    Best for email and phone validation

  7. LeadIQ

    Best for capturing leads quickly

B2B Data Providers Selection Criteria

When selecting the best B2B data providers to include in this list, I considered common buyer needs and pain points like data accuracy and compliance with regulations. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Lead generation
  • Data sources and enrichment
  • Contact list verification
  • Market segmentation
  • Sales prospecting

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • Real-time business data updates
  • Predictive analytics and data solutions
  • GDPR compliance features
  • Multi-language support
  • Customizable reporting
  • Advanced search

Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:

  • Intuitive navigation
  • Clean interface design
  • Easy data import/export
  • Minimal learning curve
  • Accessible support resources

Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Access to webinars
  • User-friendly templates
  • Responsive chatbots

Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:

  • 24/7 support availability
  • Multichannel support options
  • Response time
  • Knowledgeable staff
  • Comprehensive help center

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Competitive pricing
  • Feature set versus cost
  • Tiered pricing options
  • Discounts and offers
  • Cost transparency

Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • User satisfaction rates
  • Commonly reported issues
  • Praise for specific features
  • Feedback on support quality
  • Comparison to competitors

In my research, I sourced countless product updates, press releases, and release logs from different B2B data provider vendors. Here are some of the emerging trends I’m keeping an eye on:

  • AI-Driven Insights: Vendors are leveraging AI to provide deeper insights into customer behavior, company information, and market trends. This helps users make more informed decisions quickly, with some tools now offering predictive analytics to anticipate future needs and opportunities.
  • Intent Data Utilization: Companies are increasingly using intent data to understand customer needs better and tailor their marketing strategies. Tools like DemandScience are integrating this feature to help businesses identify potential B2B leads based on their online behavior.
  • Enhanced Data Privacy: With increasing regulations, data privacy features are becoming more important. As such, vendors are prioritizing compliance with regulations like GDPR and CCPA to enhance their privacy compliance features and protect user data.
  • Real-Time Data Enrichment: More providers are offering real-time data updates, ensuring that users have the most current information available. This trend is important for maintaining data quality, accuracy, and relevance in fast-paced markets, regardless of company size.
  • Customizable Reporting: Businesses are demanding more flexibility in how they view and analyze data. Vendors are responding by offering customizable reporting tools that allow users to generate reports tailored to their specific needs, making data more actionable.

What Are B2B Data Providers?

B2B data providers are either companies or software that collect, compile, and sell data that businesses can use to target, engage, and make informed decisions about their interactions with other businesses.

These providers focus on delivering accurate, actionable insights into other companies, markets, industries, and decision-makers to support B2B sales, marketing, research, and strategic planning efforts.

Sales and marketing professionals typically use these tools to identify and connect with potential clients. Key features such as data enrichment, predictive analytics, and intent data capabilities help businesses with targeting the right audience and personalizing outreach. Overall, these tools enhance business strategies by providing accurate and actionable insights.

Features of B2B Data Providers

When selecting B2B data providers, keep an eye out for the following key features:

  • Data Enrichment: Enhances existing contact information with additional data, improving the accuracy and completeness of your records.
  • Predictive Analytics: Provides insights into future market trends, social media, and ideal customer profiles, helping you make informed decisions.
  • Intent Data: Identifies potential leads based on their online behavior, allowing for more targeted marketing strategies.
  • Real-Time Data Updates: Ensures that your information is current, reducing the risk of relying on outdated data.
  • Customizable Reporting: Lets you tailor reports to your specific business needs, making accurate data analysis more actionable.
  • Lead Scoring: Prioritizes prospects based on potential value, helping your team focus on high-priority accounts.
  • Compliance with Data Regulations: Ensures that your operations adhere to regulations like GDPR and CCPA, safeguarding user privacy.
  • Market Segmentation: Allows you to categorize your target audience into distinct groups and demographics, enabling more personalized outreach.
  • Sales Trigger Alerts: Notifies you of significant changes or events at target companies, prompting timely sales engagement.
  • Browser Extension: Provides easy access to B2B contact details while browsing, streamlining the prospecting process (i.e. Safari or Chrome extensions).

Benefits of B2B Data Providers

Implementing B2B data providers provides several benefits for your team and your business. Here are a few you can look forward to:

  • Improved Lead Generation: Access to enriched and up-to-date data helps your team find and connect with potential clients more effectively.
  • Better Decision-Making: Predictive analytics and market insights offer valuable information, guiding your business strategies in the right direction.
  • Targeted Marketing: Intent signals and market segmentation allow for more personalized and efficient marketing campaigns.
  • Time Savings: Real-time data updates and browser extensions streamline the process of gathering and using contact information.
  • Enhanced Compliance: Features that ensure adherence to data regulations protect your business from legal issues related to data privacy.
  • Increased Sales Efficiency: Lead scoring and sales trigger alerts help your team focus on the most promising prospects, improving overall productivity.
  • Actionable Insights: Customizable reporting provides your team with tailored data analysis, making insights directly applicable to your business needs.

Costs and Pricing of B2B Data Providers

Selecting B2B data providers requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in B2B data providers' solutions:

Plan Comparison Table for B2B Data Providers

Plan TypeAverage PriceCommon Features
Free Plan$0/user/monthAccess to basic contact data, limited searches, and basic data export.
Personal Plan$10-$30/user/monthEnriched data access, real-time updates, and integration with CRM.
Business Plan$50-$100/user/monthCustomizable reporting, lead scoring, and intent data analysis.
Enterprise Plan$150-$300/user/monthAdvanced analytics, full data privacy compliance, dedicated support, and unlimited data enrichment.

B2B Data Providers FAQs

Here are some answers to common questions about B2B data providers:

How often should B2B data be updated?

B2B data should be updated regularly to maintain accuracy and relevance. Most providers offer real-time updates or frequent refreshes to ensure you have the latest information. Regular updates help you avoid outdated data, which can lead to missed opportunities and ineffective marketing strategies.

Can B2B data providers integrate with my CRM?

Yes, many B2B data providers offer integrations with popular CRM systems. This integration allows easy data transfer and management, helping your team streamline workflows. Ensure the provider you choose supports your specific CRM to maximize efficiency and data utility.

How do data privacy regulations impact B2B data providers?

Data privacy regulations like GDPR and CCPA significantly impact B2B data providers. Providers must comply with these regulations to protect user data and avoid legal issues. Ensure the provider you choose is compliant to safeguard your business and maintain customer trust.

How can intent data improve my marketing efforts?

Intent data helps you understand your prospects’ interests and buying intentions. By analyzing online behavior, you can tailor your marketing strategies to target the right audience more effectively. This leads to higher conversion rates and more personalized outreach.

What is the role of predictive analytics in B2B data?

Predictive analytics uses historical data to forecast future trends and behaviors. In B2B data, it helps you identify potential leads and market opportunities. By leveraging predictive insights, your team can make informed decisions and optimize business strategies.

What's Next?

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Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He's also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant.