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Navigating the world of SEO can be a daunting task, especially when you’re juggling multiple marketing challenges. As a marketing manager, you often face tight deadlines, budget constraints, and the pressure to deliver results, and while SEO tools like Ahrefs have been a go-to for many, they aren't always the perfect fit for every business.

Whether it's due to cost, specific feature requirements, or user experience, you might be on the hunt for an alternative. In this article, I’ll explore some of the best alternatives to Ahrefs, giving you insights into their features and benefits. You’ll discover options that align with your unique needs, helping your team to optimize your SEO strategy effectively and efficiently.

What Is Ahrefs?

Ahrefs is a search engine optimization (SEO) tool that helps users analyze websites, track rankings, and research keywords. It's commonly used by digital marketers, SEO specialists, and content creators who need insights into online visibility and competitive analysis. 

With features like backlink analysis, keyword research, and site auditing, Ahrefs helps you understand traffic sources, optimize your content strategy, and keep an eye on your competitors. Overall, Ahrefs offers valuable data and tools to enhance your SEO efforts and improve your website's performance.

Why Look for an Ahrefs Alternative?

While Ahrefs is a strong SEO software, there are a number of reasons why some users seek out alternative solutions. You might be looking for an Ahrefs alternative because…

  • Your budget doesn't fit Ahrefs' pricing
  • You need better local SEO data
  • You're looking for a simpler user interface
  • You want more customer support options
  • Your team requires integration with other tools
  • You're seeking features specific to your industry

If any of these sound like you, you’ve come to the right place. My list contains several SEO options that are better suited for teams facing these challenges and looking for alternative solutions.

Best Ahrefs Alternatives Summary

This comparison chart summarizes pricing details for my top Ahrefs alternatives to help you find the best one for your budget and business needs.

Tools Price
Serpstat From $55/month (billed annually)
SEO PowerSuite From $299/user/month (billed annually)
Mangools From $19/month (billed annually)
Conductor Pricing upon request
Moz Pro From $99/user/month
Similarweb From $125/month (billed annually)
Morningscore From $49/month (billed annually)
WebCEO From $99/month (billed annually)
Ranktracker From $14/month (billed annually)
Agency Analytics From $59/month (billed annually)
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Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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We’ve been testing and reviewing marketing software since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting software. We invest in deep research to help our audience make better software purchasing decisions.

We’ve tested more than 2,000 tools for different marketing use cases and written over 1,000 comprehensive software reviews. Learn how we stay transparent and check out our software review methodology.

Best Ahrefs Alternatives Reviews

Below are my detailed summaries of the best Ahrefs alternatives that made it onto my shortlist. My reviews offer an in-depth look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.

Best for all-in-one SEO tools for SMBs

  • 7-day free trial
  • From $55/month (billed annually)
Visit Website
Rating: 4.6/5

Serpstat is an all-in-one SEO platform designed for small to medium-sized businesses and digital marketing teams. It supports keyword research, site audits, and competitive analysis to improve online visibility.

Why Serpstat is a good Ahrefs alternative: Serpstat combines multiple SEO functions into one platform, offering keyword analysis, rank tracking, and backlink research. The software also includes tools for content marketing and on-page SEO optimization. Its straightforward interface makes it accessible for smaller teams without extensive technical expertise. Overall, Serpstat focuses on delivering affordable and user-friendly solutions tailored to SMBs.

Standout features & integrations:

Features include a site audit tool that identifies technical issues affecting your site's performance. You can also use the rank tracker to monitor your website's position in search results over time. Additionally, the backlink analysis feature helps you understand your site's link profile and discover new linking opportunities.

Integrations include Google Sheets, Google Data Studio, Slack, Trello, Zapier, Google Analytics, Google Search Console, Majestic, Ahrefs, and Semrush.

Pros and cons

Pros:

  • Detailed backlink analysis tool
  • Comprehensive keyword research tools
  • User-friendly interface

Cons:

  • Smaller database than some competitors
  • Limited advanced features

Best for desktop-based analysis

  • From $299/user/month (billed annually)
Visit Website
Rating: 4.6/5

SEO PowerSuite is a desktop-based SEO software designed for digital marketers and businesses that require offline functionality. It offers tools for keyword research, backlink analysis, and site audits.

Why SEO PowerSuite is a good Ahrefs alternative: SEO PowerSuite provides desktop-based SEO analysis, enabling you to work offline and securely store your data locally. The platform includes a rank tracker to monitor keyword performance, a site auditor for identifying technical issues, and a backlink checker to analyze link-building opportunities. You can also generate detailed, customizable reports to share with clients or team members. 

Standout features & integrations:

Features include an advanced keyword research tool that helps you identify high-performing keywords. The backlink checker provides detailed insights into your site's link-building profile. Additionally, the reporting features allow you to customize and export SEO performance data for clients or team members.

Integrations include Google Analytics, Google Search Console, Google Ads, and Dropbox Business.

Pros and cons

Pros:

  • Provides customizable and exportable reports
  • Offers unlimited projects and data storage
  • Works offline with desktop-based functionality

Cons:

  • Limited access to real-time data
  • Requires installation and system compatibility

Best for beginner-friendly SEO tools

  • 10-day free trial
  • From $19/month (billed annually)
Visit Website
Rating: 4.6/5

Mangools is an SEO suite designed for individuals and small teams new to search engine optimization. It offers tools for keyword research, SERP analysis, and rank tracking.

Why Mangools is a good Ahrefs alternative: Mangools features an intuitive design that makes SEO accessible even if you're a beginner. The keyword finder tool helps you uncover valuable search terms with ease. Its SERP checker also provides insights into competitors' rankings, and the link miner offers backlink analysis in a straightforward way. Overall, Mangools emphasizes simplicity and ease of use, making it ideal for those just starting out.

Standout features & integrations:

Features include intuitive rank tracking that helps you monitor performance over time, a keyword finder tool that offers detailed search insights for better optimization, and a site profiler to give you quick competitor analyses.

Integrations include Google Analytics, Google Search Console, Google Data Studio, and Facebook.

Pros and cons

Pros:

  • Provides localized SERP data
  • Accurate keyword difficulty metrics
  • Intuitive and simple design

Cons:

  • Not scalable for large teams
  • Limited features for advanced users

Best for enterprise-level search management

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Conductor is an SEO and content marketing platform designed for enterprises that need scalable tools for managing their digital strategies. It helps marketing teams drive traffic, improve rankings, and measure the impact of their content creation efforts.

Why Conductor is a good Ahrefs alternative: Conductor offers advanced enterprise-level tools for managing large-scale SEO campaigns and content strategies. The software includes features like keyword idea insights, competitive analysis, and audience research to help you understand and target your market effectively. Its collaborative capabilities also enable multiple teams to align on goals and track progress across projects. 

Standout features & integrations:

Features include real-time website monitoring to detect issues before they impact traffic. You can also access AI-driven content recommendations to enhance your strategy. Additionally, Conductor offers flexible reporting tools to measure and share your SEO performance.

Integrations include Google Analytics, Google Search Console, Adobe Analytics, DeepCrawl, Dragon Metrics, Asana, Jira, Slack, Drupal, and WordPress.

Pros and cons

Pros:

  • Comprehensive training resources
  • Customizable dashboards and reports
  • Scalable for large enterprises

Cons:

  • Limited social media tracking
  • Steeper learning curve

Best for backlink and domain authority tracking

  • 30-day free trial
  • From $99/user/month
Visit Website
Rating: 4.4/5

Moz Pro is an SEO toolset designed for marketers and businesses looking to improve their online visibility. It provides insights into search rankings, keyword opportunities, and site performance.

Why Moz Pro is a good Ahrefs alternative: Moz Pro excels at tracking backlinks and domain authority, helping you assess your site’s link profile and competitive standing. The platform includes an advanced link explorer tool to identify link-building opportunities. You can also monitor your site’s page authority and detect harmful backlinks. Unlike Ahrefs, Moz Pro places a strong emphasis on its proprietary domain authority metric, which helps prioritize SEO efforts.

Standout features & integrations:

Features include rank tracking to monitor your keyword performance over time. The on-page optimization tool provides actionable recommendations to enhance individual web pages. It also includes a site crawl feature to identify and resolve technical SEO issues.

Integrations include Google Analytics, Google Search Console, Google Data Studio, and Slack.

Pros and cons

Pros:

  • Easy-to-use keyword research tools
  • Comprehensive site audit capabilities
  • Offers detailed domain and page authority metrics

Cons:

  • Smaller backlink database than competitors
  • Limited advanced features for large enterprises

Best for website traffic analysis

  • Free trial available
  • From $125/month (billed annually)
Visit Website
Rating: 4.4/5

Similarweb is a digital intelligence platform designed for businesses that need in-depth insights into website traffic, audience behavior, and market trends. It’s popular among marketers, analysts, and business leaders looking to make data-driven decisions.

Why Similarweb is a good Ahrefs alternative: Similarweb focuses on website traffic analysis to help you understand how audiences interact with your site and competitors' sites. You can track traffic sources, engagement metrics, and visitor demographics to optimize your digital strategy. The software also provides industry benchmarks and competitive intelligence to help you spot trends and market opportunities. Unlike Ahrefs, it emphasizes market analysis, making it ideal for broader competitive research.

Standout features & integrations:

Features include tools to analyze website rankings across industries, track seasonal trends, and explore referral traffic from other sites. You’ll also find features for audience segmentation and benchmarking against competitors. 

Integrations include Salesforce, Tableau, Google Analytics, HubSpot, Marketo, Microsoft Power BI, Slack, Google Ads, Adobe Analytics, and Shopify.

Pros and cons

Pros:

  • In-depth audience demographics
  • Comprehensive competitor analysis
  • Detailed website traffic insights

Cons:

  • Limited social media data
  • Steeper learning curve for beginners

Best for gamified optimization

  • 14-day free trial
  • From $49/month (billed annually)
Visit Website
Rating: 4.5/5

Morningscore is an all-in-one SEO platform designed for marketers and business owners who want a simplified way to track and improve their SEO efforts. It combines analytics, insights, and task management into a user-friendly interface.

Why Morningscore is a good Ahrefs alternative: Morningscore uses gamification to make SEO optimization engaging by turning tasks into missions with measurable impact. The platform assigns monetary values to SEO improvements, helping you understand ROI clearly. It also includes tools for keyword tracking, competitor analysis, and site audits. 

Standout features & integrations:

Features include a mission-based dashboard that gamifies your SEO tasks to make optimization fun and engaging. You’ll also find a monetary ROI tracker that shows the value of your SEO improvements. Additionally, the tool offers a health section to identify and address technical SEO issues on your website.

Integrations include Google Analytics, Google Search Console, and Google Data Studio.

Pros and cons

Pros:

  • Provides actionable health improvement suggestions
  • Clearly displays monetary SEO impact
  • Offers a gamified approach to SEO

Cons:

  • Small data index compared to competitors
  • Limited advanced features for SEO experts

Best for white-label reporting

  • 14-day free trial
  • From $99/month (billed annually)
Visit Website
Rating: 5/5

WebCEO is a cloud-based SEO platform designed for digital marketing agencies and businesses managing multiple client accounts. It provides tools for keyword research, competitor analysis, and SEO performance tracking.

Why WebCEO is a good Ahrefs alternative: WebCEO offers customizable white-label reporting, allowing you to create branded SEO reports for your clients. The platform includes features like keyword tracking, audit tools, and detailed competitor insights. With multi-user access and role-based permissions, your team can also collaborate efficiently on client projects. Ultimately, WebCEO’s dedication to delivering client-ready, professional-grade reporting solutions makes it a stand out choice for an Ahrefs alternative.

Standout features & integrations:

Features include a task manager that helps your team assign and track SEO tasks efficiently. The platform also offers a DIY SEO checklist to guide you through optimization steps. Additionally, WebCEO provides social media analytics to monitor your brand's online presence.

Integrations include Google Analytics, Google Search Console, Google Ads, Google Business Profile, Majestic, Moz, Facebook, Pinterest, and Google PageSpeed Insights.

Pros and cons

Pros:

  • Multi-language support
  • Customizable reporting templates
  • Scalable for agencies with many clients

Cons:

  • Limited mobile app functionality
  • Steeper learning curve for beginners

Best for global rank tracking insights

  • 7-day free trial
  • From $14/month (billed annually)

Ranktracker is an SEO platform designed for businesses and marketers looking to monitor their website rankings across global markets. It provides tools for rank tracking, keyword research, and competitive analysis.

Why Ranktracker is a good Ahrefs alternative: Ranktracker offers detailed insights into global rank tracking, letting you monitor keyword performance across multiple locations and devices. The platform includes a keyword finder to identify high-impact search terms and a SERP checker to analyze real-time search results. You can also set up automated reports to track ranking changes over time. Unlike Ahrefs, Ranktracker focuses on providing in-depth rank monitoring on a global scale.

Standout features & integrations:

Features include the ability to track rankings across multiple locations and devices for precise insights. You can also use the keyword finder to discover valuable search terms tailored to your strategy. Plus, the platform includes SERP analysis tools to keep an eye on competitor performance in real-time.

Integrations include Google Analytics, Google Search Console, and Google Ads.

Pros and cons

Pros:

  • Customizable reporting options for teams
  • Offers real-time SERP analysis tools
  • Tracks rankings across global locations

Cons:

  • Fewer tools for technical SEO audits
  • Limited advanced features for enterprise users

Best for multi-client monitoring

  • 14-day free trial
  • From $59/month (billed annually)

Agency Analytics is a reporting platform designed for digital marketing agencies managing multiple client accounts. It provides tools for SEO tracking, performance monitoring, and customizable reporting.

Why Agency Analytics is a good Ahrefs alternative: Agency Analytics enables you to monitor SEO performance across multiple clients from a single dashboard. You can create white-label reports tailored to individual clients, showcasing data like rankings, backlinks, and traffic metrics. The platform also includes campaign tracking to measure the success of SEO strategies over time. 

Standout features & integrations:

Features include a drag-and-drop dashboard builder that allows you to visualize client data efficiently, and automated reporting to ensure you save time while keeping clients updated regularly. The platform also offers tools for managing SEO, PPC, and social media campaigns from one central location.

Integrations include Google Analytics, Google Ads, Facebook, Instagram, Shopify, LinkedIn, Mailchimp, Twitter, YouTube, and Bing Ads.

Pros and cons

Pros:

  • Automated reporting reduces manual work
  • Simplifies multi-client account management
  • Offers white-label branding for client reports

Cons:

  • Not ideal for in-depth competitor analysis
  • Limited advanced features for enterprise agencies

Other Ahrefs Alternatives

Here are some additional Ahrefs alternatives that didn’t make it onto my shortlist, but are still worth checking out:

  1. Raven Tools

    For marketing campaign tracking

  2. Ubersuggest

    For free keyword research features

  3. Semrush

    For marketing analytics

  4. SE Ranking

    For small businesses

  5. SEOmonitor

    For budget tracking

  6. AlliAI

    For AI-based search automation

  7. AppSumo

    For lifetime software deals

  8. Frase

    For content optimization

Ahrefs Alternatives Selection Criteria

When selecting the best Ahrefs alternatives to include in this list, I considered common buyer needs and pain points, like budget constraints and the need for more localized data. I also used the following framework to keep my evaluation structured and fair:

Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:

  • Keyword research
  • Backlink analysis
  • Site auditing
  • Rank tracking
  • Competitor analysis

Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:

  • AI-driven insights
  • Local SEO capabilities
  • Customizable reporting
  • Integration with social media analytics
  • Real-time data updates

Usability (10% of total score)

To get a sense of the usability of each system, I considered the following:

  • Easy navigation
  • Intuitive interface
  • Customizable dashboards
  • Speed and performance
  • Availability of mobile access

Onboarding (10% of total score)

To evaluate the onboarding experience for each platform, I considered the following:

  • Availability of training videos
  • Interactive product tours
  • Comprehensive help guides
  • Access to webinars
  • Supportive chatbots

Customer Support (10% of total score)

To assess each software provider’s customer support services, I considered the following:

  • Availability of live chat
  • Responsiveness of email support
  • Access to a knowledge base
  • Availability of phone support
  • Quality of community forums

Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:

  • Pricing transparency
  • Availability of free trials
  • Competitive pricing tiers
  • Discount options for annual billing
  • Features offered at each pricing level

Customer Reviews (10% of total score)

To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:

  • Overall satisfaction rating
  • Frequency of positive feedback
  • Commonly mentioned pain points
  • Customer loyalty indicators
  • Trends in recent reviews

Key Features for Ahrefs Alternatives

Here are some of the key features of Ahrefs that your alternative solution should offer:

  • Site Explorer: Lets you analyze competitors' backlinks, organic traffic, and top pages to uncover growth opportunities.
  • Keywords Explorer: Helps you discover and evaluate keywords with detailed metrics like search volume, keyword difficulty, and potential traffic.
  • Rank Tracker: Monitors your website's ranking for specific keywords across multiple locations and devices over time.
  • Content Explorer: Lets you find high-performing content in your niche to generate ideas and identify backlink opportunities.
  • Backlink Checker: Provides a detailed overview of your backlink profile, including new, lost, and broken links.
  • Site Audit: Scans your site for technical SEO issues and gives you recommendations to improve performance.
  • Domain Comparison: Lets you compare up to five domains to see how your site stacks up against competitors.
  • Alerts: Sends updates on new backlinks, keyword rankings, or content changes, so you can stay informed.
  • Batch Analysis: Allows you to analyze up to 200 URLs at once to identify insights quickly for multiple sites.
  • Link Intersect: Helps you find websites linking to competitors but not to you, making it easier to identify link-building opportunities.

What’s Next? 

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Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He's also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant.