Head of Brand Strategy And Activation Says Lateral Thinking Is The Key To Unlocking AI's Potential In Marketing
Discover how Google’s Head of Brand Strategy uses AI to speed up…
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Predictive Lifetime Value & Why Most Marketing Teams Are Measuring the Wrong Relationship
Average order value isn't lifetime value. Mike Birney, CMO of One Natural…
The Missing Partner For Your Data Team Is Creative
Most marketing organizations are solving the wrong data problem. You built the…
Ex-Intel Marketing Expert Shares How To Use AI In Content Strategy (And How Not To Use It)
Discover how former Intel marketing leader, Pam Didner, uses AI to speed…
Healthcare Tech VP of Product Marketing Shares How She Overhauled Content Operations Without Increasing Risk
Discover how a healthcare marketing leader uses AI to streamline content operations,…
The AI Ops Person You Haven't Hired Yet
Every team has someone who's the most AI-curious person in the room.…
Your Automation Is Running And Nobody Knows How It Works
Marketers have historically worked in silos apart from IT, but today’s tech…
VP Of Marketing Says AI Has Killed Every Moat Except Brand
Discover why brand is becoming the strongest marketing moat in the AI…
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A Reorg Won’t Save You, But Strategy Might
What the reflex most marketing leaders reach for when things feel off?…