28 Best AI Marketing Tools Reviewed in 2025

Wrike is a project management platform that helps teams optimize workflows and automate routine tasks. Its AI-driven Work Intelligence features enhance productivity through automated project planning, risk prediction, and AI-generated summaries. Wrike is ideal for teams seeking to streamline project management while gaining real-time visibility into progress and resources.

Why I picked Wrike: I chose Wrike for its advanced AI automation, which helps marketing teams eliminate repetitive tasks and focus on high-impact work. Its AI features extend to content creation, error-checking, summarizing notes, and automating task escalations. These capabilities reduce the risk of delays and human error, making projects run more smoothly. Wrike’s multiple work views—including Gantt charts and Kanban boards—make it easy to visualize workloads and timelines, while its dashboards offer real-time insights to keep marketing efforts on track.

Standout features & integrations:

Features include AI-powered content creation and editing, risk prediction, mobile voice commands for task management, customizable request forms, real-time dashboards, no-code automation, and robust security. Wrike’s Datahub integrates information across tools for a centralized project view, while mobile apps allow for on-the-go management.

Integrations include 400+ pre-built native connections, including Microsoft, Google, Dropbox, Salesforce, and Marketo.

Adverity is a data platform designed for marketing teams to unify, manage, and analyze their data. It helps you collect data from various sources, prepare it for analysis, and share insights across your organization.

Why I picked Adverity: I picked Adverity because of its built-in AI features that help your team become truly data-driven. You can use AI to surface insights from your marketing data, spot trends, and make informed decisions faster. It also lets you share trusted, AI-generated insights across teams to keep everyone aligned. This makes it easier to optimize campaigns and adjust strategies with confidence.

Standout features & integrations:

Features include the connect functionality, which offers easy, granular data collection, allowing you to gather detailed data from various sources. Additionally, the transform feature offers automated data preparation, helping you clean and organize your data for analysis. 

Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.

Aicarma is an AI marketing tool designed to enhance brand visibility in AI-generated responses. It offers a range of features that help businesses connect with potential customers and optimize their online presence.

Why I Picked Aicarma: I picked AICarma because it provides real-time visibility tracking, offering daily updates and weekly reports on how your brand is performing. This feature helps you stay informed and make timely decisions to improve your brand's presence. I also like its competitive intelligence capabilities, which allow you to compare your brand's performance against competitors. This insight is invaluable for understanding your market position and identifying areas for growth.

Standout features & integrations:

Features include brand reputation analysis, which helps you understand how your brand is perceived in AI-generated content. Additionally, the tool offers messaging analysis to ensure your brand's messaging resonates with your target audience. Aicarma also optimizes brand presence across major language models, aiding visibility during the consumer research phase.

Integrations are not currently listed.

Tidio is an AI marketing platform designed to help businesses enhance customer engagement and boost sales performance through intelligent automation. It combines live chat, chatbots, and help desk features in one system to manage customer inquiries, deliver personalized product recommendations, and track user behavior for actionable insights.

Why I Picked Tidio: I picked Tidio because it brings conversational AI and marketing automation together in a way that feels natural for both your team and your customers. Its Lyro AI Agent handles repetitive questions with contextual accuracy, helping you focus on qualified leads and complex issues. I also like how Tidio’s shared inbox centralizes conversations from email, chat, and social channels, so you never miss a customer touchpoint. For marketers, it’s a straightforward way to add AI-driven customer engagement to your toolkit without heavy setup or coding.

Standout features & integrations:

Features include AI-powered chatbots that automate customer support and recommend products, advanced analytics for monitoring engagement and conversion trends, and no-code automation flows that let you design custom marketing sequences.

Integrations include Shopify, WordPress, Squarespace, WIX, Adobe Commerce, Shopware, BigCommerce, PrestaShop, Ecwid by Lightspeed, Weebly, WooCommerce, and OpenCart.

BuzzSumo is a content research and media monitoring tool designed for marketers, PR professionals, and content creators. It helps users discover content ideas, track online trends, and identify influencers.

Why I picked BuzzSumo: It offers tailored features for content discovery and research, making it easy to find and analyze popular content. You can use BuzzSumo to monitor trends and mentions, identify key influencers, and automate reporting via APIs. The tool’s extensive content analyzer and real-time alerts ensure you stay updated and make informed decisions.

Standout features & integrations:

Features include access to a vast index of articles and social engagement data, insights into which content formats resonate with audiences, and tools for competitive benchmarking. You can also track historical data and monitor backlinks, receiving real-time alerts for new updates.

Integrations include Slack, Trello, Google Analytics, Twitter, Facebook, Hootsuite, Buffer, HubSpot, Mailchimp, and WordPress.

MarketMuse is an AI-driven content planning and optimization platform designed for content strategists, marketers, and SEO specialists. It helps improve content strategy and search rankings by offering tools for content research, clustering, brief generation, and optimization.

Why I picked MarketMuse: MarketMuse provides a unique combination of competitive content analysis and content clustering, making it easier for your team to identify and focus on high-impact topics. The content brief generator saves you significant time by producing detailed and customizable briefs. Its optimization tools ensure your content is always performing at its best, helping you efficiently allocate resources and achieve quick results.

Standout features & integrations:

Features include competitive content analysis, content clustering, and a content brief generator. You can also benefit from its optimization tools that streamline the content planning process. MarketMuse's platform helps you prioritize content topics based on potential impact.

Integrations include HubSpot, WordPress, Google Analytics, SEMrush, Ahrefs, Google Docs, Slack, Trello, and Asana.

Optimizely is an all-in-one marketing operating system to enhance digital experiences through content orchestration, digital optimization, and experience-led commerce. Its main user base includes digital leaders and content creators, seeking measurable ROI and rapid product development. 

Why I picked Optimizely: Optimizely manages content supply chains, personalizes customer interactions, and creates effective buying experiences. It offers flexible workflows and multi-format editors to streamline content production. You can also leverage AI to tag and organize assets. The platform simplifies testing with a no-code interface and dynamic traffic allocation to optimize results.

Standout features & integrations:

Features include collaboration tools with visual calendars and campaign workspaces, content creation with AI content generator, asset management using AI tagging, and omnichannel delivery for content across multiple platforms.

Integrations include Microsoft, Salesforce, Google Analytics, Adobe Analytics, Shopify, Adobe Commerce, Marketo, HubSpot, Slack, and Jira.

Campaigner is a sophisticated email marketing platform that focuses on automating campaign processes and enhancing marketing efforts through features like eCommerce integration, SMS marketing, and dynamic content personalization. It's designed for businesses looking to elevate their marketing strategies by leveraging advanced tools and insights.

Why I Picked Campaigner

I chose Campaigner as a top AI marketing tool because of its advanced marketing automation capabilities. The platform's automation workflows allow you to create customer journeys using email and SMS, which can lead to significantly increased conversion rates. Plus, Campaigner's personalization features, such as advanced segmentation and dynamic content, let you tailor your campaigns to specific audience needs, enhancing engagement and effectiveness.

Campaigner's AI Insight Builder is another reason it stands out. This feature provides valuable insights into customer demographics, helping you better understand and target your audience. Additionally, the Capture tool is great for converting anonymous website visitors into subscribers, ensuring you can grow your audience base efficiently.

Standout Features

Features include a drag-and-drop email design tool that ensures your emails are mobile-responsive and visually appealing. The platform also offers a Reputation Defender tool to help maintain list health, ensuring that your emails reach their intended audience. With SMS marketing capabilities, you can extend your reach beyond email, connecting with your audience on multiple channels.

Integrations

Integrations include Salesforce, ClickFunnels Classic, Gravity Forms, Typeform, Shopify, WooCommerce, Facebook Lead Ads, Eventbrite, Google Forms, Jotform, HubSpot, and Google Ads.

Marketo is a marketing automation platform primarily used by B2B organizations to manage and execute cross-channel campaigns. It helps in lead management, account-based marketing, and personalized customer engagement.

Why I picked Marketo: Its account-based marketing allows you to target high-revenue accounts and specific individuals, perfect for closing larger deals. The platform's lead management organizes potential customers through the conversion funnel. Advanced analytics help track content effectiveness and customer journeys. Personalization tools enable delivery of tailored content based on real-time data.

Standout features & integrations:

Features include cross-channel marketing, personalized content delivery, and advanced analytics. Your team can also take advantage of AI-driven insights for better customer engagement and lead scoring. Another useful feature is the integration of marketing data into CRM systems for streamlined sales and marketing collaboration.

Integrations include Salesforce, Microsoft Dynamics 365, SAP, Oracle, Adobe Experience Manager, LinkedIn, Facebook, Google Ads, and Slack.

AdRoll is a digital advertising platform for brands and agencies, serving businesses across various industries, including eCommerce, finance, non-profits, and hospitality. The platform enables users to run full-funnel ad campaigns through various channels such as display, video, social, and email marketing.

Why I picked AdRoll: AdRoll offers cross-channel optimization for marketing campaigns with features like retargeting, brand awareness, and audience targeting using first-party data. Marketing automation and analytics are integral, supporting various advertising channels such as social media and email marketing. 

Standout features & integrations:

Features include retargeting, brand awareness, audience targeting using first-party data, marketing automation, and analytics. Your team can benefit from cross-channel optimization, managing ads across social media, email, and display. AdRoll also provides detailed performance analytics to ensure you’re getting the most out of your campaigns.

Integrations include Shopify, WooCommerce, Facebook, Instagram, TikTok, Pinterest, Adobe Commerce, BigCommerce, and Mailchimp.

Maximizer is a CRM solution designed for sales teams and leaders to help them make data-driven decisions. It supports various business functions including lead and opportunity management, and customer relationship management.

Why I picked Maximizer: Maximizer offers detailed dashboards and AI-powered playbooks, which help you guide your sales team to success. You can manage your sales pipeline with ease and track progress with email automation and detailed contact storage. The CRM's deployment options, including both cloud and on-premise, give your team the flexibility to choose what fits best. Maximizer also ensures data security with encryption on the Microsoft Azure platform.

Standout features & integrations:

Features include detailed dashboards, AI-powered playbooks, and email automation. You can manage leads and opportunities efficiently and choose between cloud or on-premise deployment. The platform also ensures data security with encryption on the Microsoft Azure platform.

Integrations include Microsoft Outlook, QuickBooks, Microsoft Teams, Docusign, Calendly, and OpenAI.

Parse.ly is a content analytics platform that helps you understand and optimize your content's performance. With a focus on data-driven insights, it empowers you to make informed decisions that enhance your content strategy.

Why I Picked Parse.ly

I chose Parse.ly as a good AI marketing tool because it offers a content analytics dashboard that provides real-time insights into how your content is performing. This feature helps you and your team make data-driven decisions without the guesswork. Additionally, the content conversion engine is crucial in demonstrating the value of your content through measurable conversions, ensuring you can show the impact of your efforts.

Another reason Parse.ly stands out is its content API, which allows for personalized content recommendations tailored to your audience's needs. This ensures that your content remains relevant and engaging. The data pipeline feature is also significant, as it streams real-time content data to your data warehouses in a clean format, allowing for seamless integration into your existing data ecosystem.

Standout Features

Features include proving content ROI, which quickly identifies which content drives business impact to secure management investment. The platform offers user-friendly data access, making data usage a daily habit for your team. Success metrics are also a highlight, with users reporting significant growth in their content marketing efforts.

Integrations

Integrations include Google Search Console, Apple News, SmartNews, Google AMP, Mobile App Tracking, Video Tracking, Single Sign-On (SSO), WordPress VIP, RudderStack, API for personalized content recommendations, Data Pipeline for streaming raw event-level data, and Content Management Systems.

Elvex is an AI-powered enterprise platform that connects your team with the latest large language models through a secure, centralized hub. It enables anyone in your organization to build and run AI-driven workflows without needing coding skills. You’ll be able to tap into ChatGPT, Claude, Gemini, and more—all within one consistent interface.

Why I picked Elvex: I chose Elvex because of its ability to integrate your internal data directly into marketing workflows. You can attach your documents, analytics, or brand assets as data sources, enabling assistants to generate targeted campaign ideas, content, and insights grounded in your actual business context. For marketing teams, that means less generic output and more on-brand, data-informed work.

Standout features & integrations:

Features include scripted, multi-step workflows—or “flows”—which are perfect for marketing tasks like generating email campaigns or analyzing campaign performance. You also have the ability to switch between AI models like OpenAI, Anthropic, Google, Cohere, and Mistral instantly, so your assistants always run on the best model available.

Integrations include Slack, Google Sheets, Snowflake, Google BigQuery, PostgreSQL, Salesforce, Microsoft Teams, Zoom, Trello, Asana, Jira, and Dropbox.

Hootsuite Insights is a social listening tool that helps businesses monitor and analyze online conversations about their brand. It serves marketing teams and social media managers by providing actionable insights into brand perception and audience sentiment.

Why I picked Hootsuite Insights: Hootsuite Insights offers advanced social listening capabilities, allowing you to track mentions and sentiment across multiple social platforms. You can filter data by demographics, location, and more to get a detailed picture of your audience. The tool also provides real-time alerts for critical mentions, helping you stay on top of important conversations. With its intuitive dashboard, your team can quickly understand and act on the gathered insights.

Standout features & integrations:

Features include advanced sentiment analysis, real-time alerts, and customizable dashboards. Your team can also leverage demographic and location-based filtering to refine insights. Additionally, the tool supports comprehensive reporting to help you measure the impact of your social media efforts.

Integrations include Brandwatch, Hootsuite Analytics, Hootsuite Streams, and Hootsuite Publisher.

Emarsys is an omnichannel customer engagement platform that uses AI to facilitate personalized marketing interactions. It serves a wide range of industries, including retail and e-commerce, offering key functionalities such as marketing automation, customer data integration, and analytics.

Why I picked Emarsys: Emarsys enables your team to deliver tailored customer experiences across various channels like email, SMS, and digital ads. It emphasizes privacy-first personalization and provides reporting and analytics for data-driven decisions. The platform supports rapid adaptation to market changes with its flexible setup and extensive partner ecosystem. 

Standout features & integrations:

Features include advanced AI marketing, customer data integration, and marketing automation. You can utilize these tools to create personalized omnichannel engagements, ensuring consistent messaging across email, SMS, and digital ads. Emarsys also offers reporting and analytics, helping your team make informed decisions.

Integrations include SAP Commerce Cloud, Adobe Commerce, Shopify, Salesforce Marketing Cloud, Google Ads, Facebook Ads, Microsoft Dynamics 365, NetSuite, WooCommerce, and BigCommerce.

CrawlQ is an AI-powered content creation platform tailored for startups, SaaS founders, and agencies. It helps businesses understand their audience and create resonant content through advanced market research and audience insights.

Why I picked CrawlQ: CrawlQ uses dynamic two-way retrieval augmented generation (RAG) to interact with your data and validate business ideas, making it easy to predict trends and make informed decisions. You can transform complex data into actionable strategies and generate engaging messages that connect with your audience. With its persona-based campaigns and AI assistants, CrawlQ tailors content to specific audiences without constant retraining. 

Standout Features & Integrations:

Features include dynamic two-way RAG for data interaction, business idea validation tools, and growth analytics for trend prediction. You can also access AI assistants for various tasks and create persona-based campaigns to target specific audiences. CrawlQ integrates data sources like market research and social listening to enhance its insights.

Integrations include Google Analytics, Salesforce, Slack, HubSpot, Stripe, Mailchimp, Shopify, Zapier, WordPress, and Google Ads.

Salesforce Pardot is a B2B marketing automation tool to enhance sales effectiveness and foster long-term customer relationships. It automates marketing tasks, allowing teams to focus on building customer connections and increasing revenue. 

Why I picked Salesforce Pardot: It automates lead scoring and grading, enabling your sales team to prioritize high-converting prospects. Real-time alerts on prospect activity let you follow up promptly with tailored content while personalized outreach fosters dynamic campaigns that adapt to buying signals. You can also track the effectiveness of your campaigns with comprehensive performance monitoring tools.

Standout features & integrations:

Features include personalized email campaigns, lead scoring, and real-time alerts on prospect activity. Your team can also benefit from detailed analytics and performance monitoring, ensuring you can track the success of your campaigns. Audience segmentation allows for targeted marketing efforts, enhancing engagement.

Integrations include Salesforce Sales Cloud, Google Analytics, Google AdWords, LinkedIn, Wistia, Eventbrite, Unbounce, Twilio, Olark, and GoToWebinar.

Jasper is an AI-driven marketing platform for enterprise teams to enhance content creation and campaign management. It primarily serves marketing professionals by providing tools for content generation, team collaboration, and performance tracking.

Why I picked Jasper: Jasper offers AI-assisted content creation, which helps your team generate high-quality content efficiently. It includes centralized knowledge management to keep everyone on the same page and analytics and insights for tracking performance. Jasper also provides over 50 templates to help jumpstart your projects and supports multiple languages for global reach.

Standout Features & Integrations:

Features include AI-assisted content creation, centralized knowledge management, over 50 templates, and multilingual support. You can also track performance with analytics and insights and integrate Jasper into your existing workflows with browser extensions and an API.

Integrations include Google Docs, Microsoft Word, WordPress, HubSpot, Grammarly, Surfer SEO, Copyscape, Shopify, and Facebook.

CRM Creatio is an AI-native platform designed to automate marketing workflows and enhance customer engagement. It offers tools to manage campaigns, segment audiences, and track website behavior, all within a no-code environment.

Why I picked CRM Creatio: I like its AI-driven audience segmentation. You can create targeted campaigns by grouping your audience based on various criteria, ensuring your messages resonate with the right people. This level of personalization can lead to higher engagement and conversion rates. Another valuable aspect is the platform's website behavior tracking. It monitors visitor interactions on your site, helping you identify which channels and sources are generating leads. With this insight, you can fine-tune your marketing efforts to focus on strategies that yield the best results.

Standout features & integrations:

Features include performance management with customizable dashboards, enabling you to monitor key marketing metrics in real time and make data-driven decisions. Additionally, its marketing materials management system centralizes all your collateral, making it easy to store, share, and approve content within your team. ​

Integrations include Accelo, Act!, ActiveCampaign, Acumatica, Adobe Analytics, Asana, Microsoft Exchange, Excel, Mailchimp, HubSpot Marketing Hub, Google Calendar, and Tableau.

HubSpot Marketing is a dynamic platform designed to cater to the needs of marketing teams by offering a range of tools that enhance marketing strategies and campaigns. As a user, you can harness its capabilities to automate and personalize your marketing efforts, making it an essential tool for any modern marketer.

Why I Picked HubSpot Marketing

I chose HubSpot Marketing as a top AI marketing tool because it offers advanced analytics that give you insights into your marketing campaigns. These analytics help you understand customer behaviors and preferences, allowing you to tailor your strategies accordingly. The platform's AI-driven content creation tools also enable you to generate personalized content that resonates with your audience, enhancing engagement and conversion rates.

Additionally, HubSpot's lead scoring feature, powered by AI, helps you prioritize leads based on their likelihood to convert. This means you can focus your efforts on prospects that matter the most, optimizing your time and resources. The predictive analytics offered by the platform provide data-driven forecasts that guide your decision-making process, helping you stay ahead in the competitive marketing landscape.

Standout Features

Features include the ability to automate email marketing campaigns, which saves you time and ensures consistent communication with your audience. The platform's social media management tools allow you to schedule posts, monitor interactions, and analyze performance all in one place. Additionally, HubSpot's blogging tools help you create, optimize, and promote content that attracts and engages your target audience.

Integrations

Integrations include Gmail, Google Calendar, Outlook, HubSpot for WordPress, Zapier, Shopify, Docusign, Salesforce, Microsoft Dynamics 365, Spotler Marketing Cloud, Format My Leads, and Linear.