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Navigating the digital marketing landscape can be challenging for you and your team. With countless strategies and channels, it’s hard to know where to focus your efforts. That's where a digital marketing agency comes in.

These agencies help you target the right audience, boost engagement, and drive growth. They take the guesswork out of marketing, letting you concentrate on what you do best.

In my experience, choosing the right agency is crucial for success. I’ve independently reviewed top providers to help you find the best fit. You’ll get an unbiased look at each agency's strengths and specialties.

Let’s explore how these agencies can support your marketing needs and propel your business forward.

Why Trust Our Reviews

We’ve been testing and reviewing marketing software and services since 2022. As marketing managers ourselves, we know how critical and difficult it is to make the right decision when selecting a provider. We invest in deep research to help our audience make better purchasing decisions.

We’ve tested more than 2,000 tools and hundreds of service providers for different marketing use cases and written over 1,000 comprehensive reviews. Learn how we stay transparent & check out our review methodology.

Best Digital Marketing Agency Summary

This comparison chart summarizes pricing details for my top digital marketing agency selections to help you find the best one for your budget and business needs.

Best Digital Marketing Agency Reviews

Below are my detailed summaries of the best digital marketing agencies that made it onto my shortlist. My reviews offer a look at each provider’s key services, unique specialties, and pros & cons to help you find the best one for your needs.

Best for PPC management

  • Free consultation available
  • Pricing upon request
Visit Website
Rating: 4.5/5

Thrive focuses on performance marketing, offering services like digital marketing strategies, performance optimization, and analytics. They cater to various industries, providing tailored marketing solutions to businesses seeking growth through data-driven methods.

Why I picked Thrive: Thrive excels in PPC management by optimizing ad spending and targeting to maximize ROI for your campaigns. Their focus on performance optimization ensures that your marketing efforts are efficient and impactful. With a collaborative approach, they align their strategies with your business goals for measurable results.

Standout services: Thrive’s full-funnel growth marketing helps you capture leads at every stage of the buyer's journey, ensuring your campaigns are comprehensive and aligned with client objectives. Analytics services provide insights into your marketing performance, enabling data-driven decisions to optimize your strategies.

Target industries: E-commerce, technology, retail, finance, and healthcare.

Specialties: Digital marketing strategies, performance optimization, analytics, PPC management, and full-funnel growth marketing.

Pros and cons

Pros:

  • Emphasis on collaboration
  • Full-funnel marketing approach
  • Data-driven strategies
  • Strong customer support
  • Effective marketing solutions

Cons:

  • May not suit small businesses
  • Focus on larger industries
  • Requires consent for cookies
  • Limited public information
  • Pricing not disclosed

Best for bilingual campaigns

  • Free consultation available
  • Pricing upon request

Hamak offers digital media, digital strategy, inbound marketing, and website conception services. They primarily serve small and medium-sized businesses, focusing on enhancing online presence and maximizing return on investment.

Why I picked Hamak: Hamak’s proficiency in bilingual campaigns helps your business reach both English and French-speaking audiences effectively. They provide tailored digital strategies that incorporate performance planning and media buying. With a strong emphasis on SEO and social advertising, they ensure your campaigns are well-targeted and efficient.

Standout services: Hamak’s inbound marketing creates personalized content that attracts and converts prospects, using SEO and email marketing to enhance engagement. Website conception designs affordable websites tailored for SMEs, ensuring they meet performance and SEO standards.

Target industries: Retail, technology, healthcare, education, and finance.

Specialties: Digital media, inbound marketing, SEO, social advertising, and website conception.

Pros and cons

Pros:

  • Serves diverse industries
  • Affordable website design
  • Strong focus on SEO
  • Tailored digital strategies
  • Specializes in bilingual campaigns

Cons:

  • Focus on small to medium businesses
  • Limited information on specific packages
  • Requires client collaboration
  • May not suit large enterprises
  • Pricing not disclosed publicly

Best for email marketing campaigns

  • Free discovery call available
  • Pricing upon request

OpenMoves offers a range of digital marketing services, including Paid Media, SEO, Creative services, and Email Marketing. They focus on enhancing online visibility and conversion rates for businesses of all sizes, with a strong emphasis on data-driven strategies.

Why I picked OpenMoves: OpenMoves' email marketing platform, OM3, is designed to automate and optimize your campaigns, ensuring you reach your audience effectively. They combine creative services with technical SEO to improve your website's performance and user engagement. Their commitment to increasing revenue for your business through targeted media buying sets them apart.

Standout Services: OpenMoves's paid media services help you reach targeted audiences through platforms like Google and Facebook, optimizing your advertising budget for maximum ROI. Creative services focus on enhancing conversion rates with engaging ad designs and landing pages that capture your audience's attention.

Target industries: E-commerce, healthcare, finance, education, and retail.

Specialties: Paid media, SEO, creative services, email marketing, and conversion rate optimization.

Pros and cons

Pros:

  • Proven track record
  • Customizable marketing strategies
  • Google Premium Partner
  • Results-driven approach
  • Strong focus on email marketing

Cons:

  • Focus on medium to large enterprises
  • May not suit very small businesses
  • Requires client contact for details
  • Limited information on specific packages
  • Pricing not disclosed publicly

Best for creative branding

  • Free discovery call available
  • Pricing upon request

BerryBloom Agency specializes in web design, SEO, social media management, and digital advertising. They primarily serve small to medium-sized businesses, focusing on enhancing online presence and driving growth through tailored strategies.

Why I picked BerryBloom Agency: BerryBloom Agency's emphasis on creative branding sets them apart. Their web design and social media management services are crafted to enhance brand visibility and uniqueness. They collaborate closely with clients to ensure marketing strategies align with business goals, providing innovative solutions for brand growth.

Standout services: BerryBloom Agency's custom app development helps you engage users directly and meet specific business needs with personalized solutions. Advanced social media marketing allows your team to boost brand awareness and customer engagement, particularly on platforms like Facebook and Instagram.

Target industries: E-commerce, retail, technology, health, and fashion.

Specialties: Web design, SEO, social media management, digital advertising, and content creation.

Pros and cons

Pros:

  • Collaborative client approach
  • Emphasis on creative branding
  • Focus on small to medium businesses
  • Affordable pricing packages
  • Custom app development available

Cons:

  • Requires client collaboration
  • Some services only available in trials
  • Basic package may lack advanced features
  • May not suit large enterprises
  • Limited to certain industries

Best for social media strategy

  • Contact for a discovery call
  • Pricing upon request

Brand & Mortar offers a comprehensive suite of services including brand marketing, content marketing, public relations, and social media management. They serve small to medium-sized businesses and enterprise clients, focusing on tailored brand strategies and impactful marketing campaigns.

Why I picked Brand & Mortar: Brand & Mortar's expertise in social media management ensures your brand maintains a strong online presence. They offer customized strategies that align with your business goals, enhancing engagement and visibility. Their focus on transparency and results-driven approaches guarantees that your marketing efforts are both effective and measurable.

Standout services: Brand & Mortar’s mobile app development allows you to create customized applications that enhance user engagement and meet specific business needs. Video production offers you compelling content that captures your audience's attention and communicates your brand message effectively.

Target industries: Technology, retail, healthcare, finance, and education.

Specialties: Brand marketing, content marketing, public relations, social media management, and mobile app development.

Pros and cons

Pros:

  • Results-driven approach
  • Emphasizes transparency
  • Provides free consultations
  • Focus on tailored brand strategies
  • Offers a wide range of services

Cons:

  • Focus on larger businesses
  • Requires client collaboration
  • May not suit startups
  • Limited to certain industries
  • Pricing varies by project scope

Best for managed revenue services

  • Free discovery call available
  • Pricing upon request

Pulsion is a managed growth services provider helping B2B companies scale pipeline and revenue through a modular stack of marketing and sales services. From SEO and paid search to LinkedIn campaigns and HubSpot ops, they plug in as an extension of your GTM team.

Why I picked Pulsion: Most agencies either do strategy with no execution, or execution with no real strategy. Pulsion does both and wraps it in a managed services model that keeps your revenue engine running without the overhead of hiring in-house. Their focus on HubSpot, Google, and outbound channels makes them a smart choice for growth-stage B2B teams who want traction, fast.

Standout services: Pulsion’s Managed Google Services (SEO + Ads) help you own high-intent search. Their Managed LinkedIn and Prospecting Services warm up target accounts and fill your SDR pipeline. Plus, their Managed HubSpot offering ensures your ops don’t lag behind your growth.

Target industries: B2B SaaS, AI, fintech, dev tools, and professional services.

Specialties: Lead generation, performance marketing, HubSpot automation.

Pros and cons

Pros:

  • Offers fully managed service — minimal lift for clients
  • Ideal for lean, fast-scaling B2B teams
  • Focus on ROI and pipeline acceleration
  • Strong HubSpot and Google channel expertise
  • Modular growth services across marketing + sales

Cons:

  • Less focused on enterprise-scale orgs
  • Requires commitment to multi-month engagement
  • No self-service platform or dashboard (yet)
  • May not be ideal for brand-first or design-heavy projects

Best for data-driven insights

  • Free consultation available
  • Pricing upon request

Measure Marketing specializes in organic and paid traffic strategies, utilizing SEO, content marketing, and PPC to enhance online visibility. They serve businesses of all sizes, aiming to drive a steady stream of visitors to client sites through targeted marketing efforts.

Why I picked Measure Marketing: Measure Marketing’s expertise in data-driven insights ensures your marketing campaigns are effectively targeted. By focusing on high-intent keywords and compelling ad copy, they help optimize your marketing budget. Their approach to both SEO and PPC provides a balanced strategy for maximizing reach and engagement.

Standout services: Measure Marketing’s content marketing helps you create valuable, relevant content that attracts and retains your target audience, fostering trust and engagement. SEO services improve your search engine rankings, increasing your site's visibility and driving organic traffic.

Target industries: E-commerce, healthcare, finance, technology, and education.

Specialties: SEO, PPC, content marketing, data analytics, and digital strategy.

Pros and cons

Pros:

  • Serves diverse industries
  • Customizable marketing plans
  • Strong SEO and PPC expertise
  • Offers a free consultation
  • Focus on data-driven strategies

Cons:

  • Focus on medium to large enterprises
  • Limited public information
  • Requires client collaboration
  • May not suit very small businesses
  • Pricing not disclosed publicly

Best for Google Ads expertise

  • Free discovery call available
  • Pricing upon request

SearchKings offers digital marketing services with a strong focus on PPC advertising, particularly through Google Ads. They serve small to medium-sized businesses looking to improve their online presence and drive targeted traffic to their websites.

Why I picked SearchKings: SearchKings’s expertise in Google Ads ensures your campaigns are optimized for maximum reach and efficiency. They provide detailed analytics and reporting to track your campaign performance. With a commitment to transparency, they help you understand the impact of your advertising efforts.

Standout services: SearchKings’s local SEO services help your business appear in local search results, driving foot traffic and increasing local visibility. Website development provides you with a functional and aesthetically pleasing website that supports your business goals and enhances user experience.

Target industries: Home services, healthcare, retail, education, and automotive.

Specialties: Google Ads, PPC advertising, local SEO, website development, and analytics.

Pros and cons

Pros:

  • Expertise in local SEO
  • Offers free consultations
  • Detailed analytics provided
  • Transparent reporting
  • Strong focus on Google Ads

Cons:

  • Focus on small to medium businesses
  • Limited information on specific packages
  • Requires client collaboration
  • May not suit large enterprises
  • Pricing not publicly available

Best for small business solutions

  • Free consultation available
  • Pricing upon request

WebFX provides a variety of digital marketing services, including SEO, PPC, web design, and social media marketing. They primarily serve small businesses looking to enhance their online presence and drive more targeted traffic to their websites.

Why I picked WebFX: WebFX's focus on small business solutions makes it an ideal partner for your growing company. They offer tailored SEO strategies that align with your business goals, ensuring increased visibility and engagement. With their expertise in PPC and web design, they provide a comprehensive approach to digital marketing that supports your business growth.

Standout services: WebFX’s content marketing helps you create engaging and relevant content that attracts and retains your target audience, boosting brand awareness and customer loyalty. Email marketing provides personalized campaigns that nurture leads and drive conversions, helping you maintain strong customer relationships.

Target industries: Healthcare, automotive, retail, education, and technology.

Specialties: SEO, PPC, web design, social media marketing, and content marketing.

Pros and cons

Pros:

  • Free consultations offered
  • Strong customer support
  • Wide range of services
  • Tailored marketing strategies
  • Focus on small business needs

Cons:

  • Focus on select industries
  • Limited package information online
  • Requires client collaboration
  • May not suit large enterprises
  • Pricing not publicly disclosed

Best for SEO services

  • Free consultation available
  • Pricing upon request

SmartSites offers digital marketing services, including web design, PPC management, and SEO. They cater to small and medium-sized businesses seeking to enhance their online presence and drive more traffic to their websites.

Why I picked SmartSites: SmartSites’ SEO services focus on optimizing your website to improve search engine rankings, ensuring increased visibility. They provide tailored strategies that align with your business objectives, enhancing your site's performance. Their expertise in PPC management complements their SEO offerings, providing a well-rounded approach to online marketing.

Standout services: SmartSites’ web design services create visually appealing and functional websites that engage users and enhance your brand's online presence. Social media marketing helps you connect with your audience on platforms like Facebook and Instagram, fostering engagement and building brand loyalty.

Target industries: E-commerce, healthcare, automotive, legal, and retail.

Specialties: SEO, PPC management, web design, social media marketing, and content creation.

Pros and cons

Pros:

  • Wide range of services
  • Free consultations offered
  • Extensive industry experience
  • Tailored marketing strategies
  • Strong focus on SEO

Cons:

  • Limited information on specific packages
  • Focus on medium to large enterprises
  • Requires client collaboration
  • May not suit very small businesses
  • Pricing not publicly listed

Other Digital Marketing Agencies

Here are some additional digital marketing agencies that didn’t make it onto my shortlist, but are still worth checking out:

  1. Brenton Way

    For startup growth

  2. Gen3 Marketing

    For affiliate marketing

  3. Relentless Technology

    For tech industry clients

  4. Proof Strategies

    For public relations expertise

  5. Maverick

    For creative branding campaigns

  6. Setsail

    For e-commerce marketing solutions

  7. INFUSE

    For tailored enterprise solutions

  8. KlientBoost

    For conversion rate optimization

  9. SmartBug

    For inbound marketing services

What Do Digital Marketing Agencies Typically Offer?

Digital marketing agencies are companies that help businesses promote their products or services online. They might offer things like:

  • Search engine optimization
  • Pay-per-click advertising
  • Social media management
  • Content marketing
  • Email marketing

Marketing teams, small businesses, and startups typically seek out digital marketing agencies to enhance their online presence and reach their target audience more effectively. These agencies address challenges like increasing brand visibility, driving website traffic, and generating leads.

Digital Marketing Agency Selection Criteria

When selecting the best digital marketing agencies to include in this list, I considered common business needs and pain points that these providers address. This included things like improving online visibility and generating high-quality leads. I also used the following framework to keep my evaluation structured and fair:

Core Services (25% of total score)

To be considered for inclusion in this list, each provider had to offer these basic services:

  • Search engine optimization
  • Pay-per-click advertising
  • Social media management
  • Content marketing
  • Email marketing

Additional Standout Services (25% of total score)

To help further narrow down the competition, I also looked for unique or especially valuable services, such as:

  • Influencer marketing
  • Video production
  • Mobile app development
  • Digital public relations
  • Advanced analytics and reporting

Industry Experience (10% of total score)

To get a sense of the industry experience of each provider, I considered the following:

  • Years in business
  • Range of industries served
  • Case studies and success stories
  • Client testimonials
  • Industry certifications

Onboarding (10% of total score)

To evaluate the onboarding experience for each provider, I considered the following:

  • Initial consultation process
  • Training and support materials
  • Customization of services
  • Speed of implementation
  • Clarity of communication

Customer Support (10% of total score)

To assess the level of customer support each provider offers, I considered the following:

  • Availability of support channels
  • Response time to inquiries
  • Quality of technical support
  • Proactive account management
  • Client feedback on support experience

Value For Price (10% of total score)

To evaluate the pricing and potential ROI of working with each provider, I considered the following:

  • Transparency of pricing
  • Comparison with industry standards
  • Flexibility of pricing plans
  • Cost versus value of services
  • Potential return on investment

Customer Reviews (10% of total score)

To get a sense of the overall satisfaction of existing customers, I considered the following when reading customer reviews:

  • Overall satisfaction ratings
  • Frequency of positive feedback
  • Common complaints or issues
  • Testimonials highlighting unique strengths
  • Recommendations from long-term clients

How to Choose a Digital Marketing Agency

It’s easy to get bogged down in long lists of services and complex pricing structures. To help you prioritize the things that matter most for your business, keep the following factors in mind:

FactorWhat to Consider
Business ObjectivesEnsure the agency understands your goals, whether it's brand awareness, lead generation, or sales conversion. They should align their strategies with what you want to achieve.
Service Scope and SLAsCheck the range of services offered and ensure they match your needs. Review their Service Level Agreements to understand the level of service you can expect.
Support AvailabilityConsider the availability of customer support. You need timely responses to your questions, so ensure they offer support when you need it, especially during campaigns.
Costs and Pricing StructureLook for transparency in pricing. Understand what you're paying for and ensure there are no hidden fees. Compare their pricing to industry standards.
Communication and ReportingRegular updates are crucial. Ensure they provide clear communication and detailed reports on campaign performance and progress.
Industry ExperienceLook for agencies with experience in your industry. They’ll understand your market better and can offer insights and strategies tailored to your business.
Client TestimonialsRead reviews and testimonials from other clients. They can provide insight into the agency’s reliability and effectiveness.
CustomizationCheck if they offer tailored solutions rather than one-size-fits-all packages. Your business is unique, and your strategies should be too.

Key Digital Marketing Agency Services

When selecting a digital marketing agency, keep an eye out for the following key services:

  • Search engine optimization: Enhances your website's visibility on search engines, driving organic traffic and improving your online presence.
  • Pay-per-click advertising: Allows you to target specific audiences with paid ads, maximizing your reach and ROI through platforms like Google Ads.
  • Social media management: Manages your social media presence to engage with your audience and build brand loyalty across platforms like Facebook and Instagram.
  • Content marketing: Creates valuable content to attract and retain your target audience, fostering trust and establishing authority in your industry.
  • Email marketing: Delivers personalized messages to nurture leads and drive conversions, maintaining strong customer relationships.
  • Influencer marketing: Leverages influential figures to promote your brand, increasing awareness and engagement with your target market.
  • Video production: Produces engaging video content that captures attention and communicates your brand message effectively.
  • Digital public relations: Enhances your brand's reputation by securing media coverage and building relationships with key industry influencers.
  • Advanced analytics and reporting: Provides detailed insights into your campaign performance, enabling data-driven decisions and strategy optimization.
  • Website development: Designs and develops user-friendly websites that support your business goals and enhance user experience.

Benefits of a Digital Marketing Agency

Partnering with a digital marketing agency offers several benefits for your team and your business. Here are a few you can look forward to:

  • Increased visibility: With services like SEO and PPC advertising, your business can reach more potential customers and enhance its online presence.
  • Targeted audience engagement: Social media management and influencer marketing help you connect with the right audience, fostering engagement and brand loyalty.
  • Data-driven decisions: Advanced analytics and reporting provide insights into your campaigns, allowing you to make informed decisions and optimize strategies.
  • Cost-effective marketing: By using content marketing and email marketing, you can achieve significant results without overspending on traditional advertising.
  • Enhanced brand reputation: Digital public relations and video production can boost your brand's credibility and create a positive public image.
  • Expertise access: Gain access to specialized knowledge in areas like website development and digital strategy, ensuring your marketing efforts are effective.
  • Time savings: Agencies handle the complexities of digital marketing, freeing up your team to focus on core business activities.

Costs and Pricing Structures of Digital Marketing Agencies

Digital marketing agencies typically come at a custom price to accommodate various business needs, sizes, and circumstances. Providers generally work within one of the following pricing structures:

  • Hourly rate: Charges are based on the number of hours spent working on your project, offering flexibility for ongoing or ad-hoc work.
  • Project-based: A fixed fee is set for the entire project, ideal for defined deliverables and timelines.
  • Monthly retainer: A recurring monthly fee covers ongoing services, providing consistent support and predictable budgeting.
  • Performance-based: Pricing is tied to the success of campaigns, rewarding agencies for achieving specific goals like lead generation or sales.
  • Package pricing: Offers bundled services at a set price, often categorized by the level of service or scope of work.

Key Factors That Influence Digital Marketing Agency Pricing

Beyond the specific pricing model, here are some additional factors that can influence the cost of digital marketing agencies:

  • Customization needs: The more tailored the service to your specific business, the higher the potential cost due to additional resources and time.
  • Campaign complexity: Complex campaigns with multiple channels or advanced targeting may require more effort and expertise, increasing costs.
  • Service level: The extent and quality of the services provided, such as premium support or advanced analytics, can affect pricing.
  • Industry regulations: Compliance with specific industry standards or regulations might require additional expertise, impacting costs.
  • Geographic location: Agencies located in high-cost areas may charge more due to higher operational expenses.

Being aware of these factors before you start seeking out custom quotes from providers helps you get a sense of what to expect, and compare and contrast quotes more effectively.

Digital Marketing Agency: FAQs

Here are some answers to common questions about digital marketing agencies:

How long does it take to see results from a digital marketing agency?

The timeline for seeing results can vary based on the strategies used and your specific goals. SEO efforts might take several months to show significant improvements, while PPC campaigns can generate quicker results. Discuss expected timelines with your agency to set realistic expectations and ensure they align with your business goals.

Can a digital marketing agency work with my existing marketing team?

Yes, many agencies collaborate with in-house teams to enhance marketing efforts. They can provide specialized expertise and additional resources to support your team’s initiatives. It’s important to establish clear communication and define roles to ensure a successful partnership that benefits your marketing strategy.

What should I expect during the onboarding process?

During onboarding, the agency will gather information about your business, goals, and current marketing strategies. They’ll likely conduct a thorough analysis of your online presence and develop a customized plan tailored to your needs. Expect open communication and collaboration as they integrate their services with your business.

How do digital marketing agencies measure success?

Agencies typically use key performance indicators (KPIs) to measure success, such as website traffic, conversion rates, and return on investment (ROI). They’ll provide regular reports and updates on campaign performance, allowing you to track progress and make informed decisions. Make sure you discuss which KPIs are most relevant to your goals.

What if I’m not satisfied with the agency’s performance?

If you’re not satisfied, it’s important to communicate your concerns with the agency. They should be open to feedback and willing to adjust strategies to meet your needs. Review your contract terms to understand any obligations and explore options for resolving issues or ending the partnership if necessary.

Dozie Anyaegbunam
By Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He's also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant.