The 18 Best Content Marketing Courses In 2025
The convergence of content marketing, PR, and product marketing is reshaping all we have learned about content in the past 10 years. So, it makes sense that you are trawling the internet for content marketing courses from industry experts who not only walk the talk but also update their course syllabus.
Well, I've curated a list that serves that purpose. Here are my top 18 picks of the best content marketing courses available today (both free and paid).
Best Content Marketing Courses Shortlist
Here's a shortlist of the best content marketing courses I think are worth your time in 2025:
- Introduction to Content Marketing (LinkedIn Learning)
- Data-Driven Content Marketing (UChicago)
- The Strategy of Content Marketing (UC Davis)
- Content Marketing Fundamentals (Semrush Academy)
- Content Marketing Foundations (LinkedIn Learning)
- Content Marketing Mastery (DigitalMarketer)
- WSQ Digital Content Marketing (Equinet Academy)
- Content Marketing. Content that Sells! (Udemy)
- Content Marketing Course (Ahrefs)
- Content Marketing Course (Digital Marketing Institute)
- Content Marketing: Newsletters (LinkedIn Learning)
- Content Marketing and SEO Fundamentals (Semrush Academy)
- Content Marketing for Social Media (LinkedIn Learning)
- Content Marketing Certification Course (HubSpot Academy)
- Storytelling and Content Creation to Transform Your Personal Brand (LinkedIn Learning)
- Content Marketing Certificate Program (ANA)
- Content Marketing: Content Ideas for Your Editorial Calendar (LinkedIn Learning)
- Content Marketing for B2B Enterprises (Udemy)
Find more details about each course below.
Overview Of The Best Content Marketing Courses
1. Introduction to Content Marketing (LinkedIn Learning)
This course introduces learners to the fundamentals of content marketing. You'll learn how to develop a strategy and implement it effectively. You'll also discover practical techniques for building a content calendar, tracking campaign performance, and scaling programs using cutting-edge technology.
- Who It’s For: Beginners in content marketing
- Topics Covered:
- Building content calendars
- Identifying target audiences
- Developing marketing strategies
- Tracking content performance
- Using content marketing platforms to scale your content programs
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: 1 hour and 30 minutes
- Eligibility Requirements: None
- Price:
- Career: $12.14 (1-month free)
- Teams: $27.12 (1-month free)
- Take The Course: LinkedIn Learning
2. Data-Driven Content Marketing (UChicago)
This course focuses on data-driven approaches to content marketing strategy, teaching participants how to create strategies based on the voice of the consumer. Through a mix of tactics like audience analysis, search engine optimization, and content distribution, it explores how to launch content programs that meet business objectives.
- Who It’s For: Marketers interested in data analytics
- Topics Covered:
- Data analysis for content
- Content performance metrics
- Data-driven content creation
- Optimizing content strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $2,800
- Take The Course: UChicago
3. The Strategy of Content Marketing (UC Davis)
This course teaches the core strategies for creating and executing effective content marketing, focusing on building professional authority through strategic content. It includes five modules covering copywriting techniques, measuring content success, and organizing a comprehensive marketing strategy.
- Who It’s For: Strategic marketers
- Topics Covered:
- Developing content strategy
- Building customer personas
- Content distribution channels
- Measuring content success
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: Approximately 20 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Individual Course: $49 – $79 /month (7-day free)
- Coursera Plus Monthly: $59 /month (7-day free)
- Teams: $399 /year
- Take The Course: Coursera
4. Content Marketing Fundamentals (Semrush Academy)
This course focuses on the fundamentals of content marketing, providing practical insights into creating, optimizing, and distributing various types of content. Participants will learn how to generate content ideas, align content with business goals, and measure performance effectively.
- Who It’s For: Beginners and intermediates
- Topics Covered:
- Understanding types of content
- Content ideation and generation
- Creating engaging content
- Optimizing content for SEO
- Content distribution strategies
- Measuring content success
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 1-2 hours
- How Many Hours Of Instruction: 1-2 hours
- Eligibility Requirements: None
- Price: Free
- Take The Course: Semrush Academy
5. Content Marketing Foundations (LinkedIn Learning)
This course provides a step-by-step approach to building a content marketing strategy, from creating a content plan to developing an editorial calendar. It walks participants through writing, editing, and designing content to maximize impact.
- Who It’s For: New content marketers
- Topics Covered:
- Understanding content marketing fundamentals
- Creating audience-centric content
- Content distribution strategies
- Measuring content performance
- Building a content calendar
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 53 minutes 18 seconds
- How Many Hours Of Instruction: 53 minutes 18 seconds
- Eligibility Requirements: None
- Price:
- Career: $12.14 (1-month free)
- Teams: $27.12 (1-month free)
- Take The Course: LinkedIn Learning
6. Content Marketing Mastery (DigitalMarketer)
This course offers advanced content marketing strategies, focusing on creating high-performing content that drives traffic, engagement, and conversions. It teaches how to develop a comprehensive content marketing plan that aligns with overall business goals and produces measurable results.
- Who It’s For: Advanced content marketers
- Topics Covered:
- Creating a content marketing strategy
- Developing content that converts
- Content distribution and amplification
- Building a content calendar
- Measuring content ROI
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 7 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $495
- Take The Course: DigitalMarketer
7. WSQ Digital Content Marketing (Equinet Academy)
This course focuses on crafting and executing a sustainable content marketing plan by blending creative processes with data-driven best practices. Participants will learn to develop brand-specific content creation, distribution, and optimization strategies across multiple channels.
- Who It’s For: Digital marketers
- Topics Covered:
- Building a content marketing strategy
- Emotional storytelling and empathy storyboarding
- Crafting relevant content angles
- Curating content types and formats
- Developing an annual content calendar
- Distribution across Owned, Earned, Shared, and Paid channels
- Measuring content marketing success
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 16 hours
- Eligibility Requirements: None
- Price: $975
- Take The Course: Equinet Academy
8. Content Marketing. Content that Sells! (Udemy)
This online course provides a comprehensive approach to content marketing, teaching participants how to create content that effectively drives sales and engages audiences. Its tutorials and quizzes equip learners with practical strategies and tools for elevating their content marketing to the next level.
- Who It’s For: Digital marketers, entrepreneurs, and content creators
- Topics Covered:
- Creating sales-driven content
- Content marketing strategy development
- Writing persuasive content
- Understanding customer psychology
- Measuring content effectiveness
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7-8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59.99
- Take The Course: Udemy
9. Content Marketing Course (Ahrefs)
This course teaches actionable content marketing skills focused on driving organic traffic and improving content promotion. Participants will learn effective strategies for content writing, SEO, and promotion to achieve tangible business results.
- Who It’s For: Business owners, content creators, and marketers
- Topics Covered:
- Content creation and ideation
- SEO fundamentals for content marketing
- Keyword research and optimization
- Content distribution strategies
- Measuring content success
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1-2 hours
- How Many Hours Of Instruction: 1-2 hours
- Eligibility Requirements: None
- Price: Free
- Take The Course: Ahrefs
10. Content Marketing Course (Digital Marketing Institute)
This online Content Marketing course focuses on practical strategies for crafting effective content and social media messaging. It offers a combination of case studies, toolkits, and reading materials to equip learners with actionable content marketing skills.
- Who It’s For: Small business owners, marketing professionals, and entrepreneurs
- Topics Covered:
- Practical applications
- Content strategy development
- Audience research and targeting
- Content promotion and distribution
- Measuring and optimizing content performance
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 10 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- One-time payment: $445
- Installment: $149/month
- Take The Course: Digital Marketing Institute
11. Content Marketing: Newsletters (LinkedIn Learning)
This course focuses on creating and optimizing newsletters as a key component of content marketing. It teaches how to craft compelling newsletter content that engages audiences, fosters brand loyalty, and supports marketing goals.
- Who It’s For: Content marketers building email newsletters
- Topics Covered:
- Design best practices
- Building a newsletter strategy
- Writing engaging newsletter content
- Optimizing for open and click rates
- Newsletter design and layout
- Measuring newsletter performance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 47 minutes and 25 seconds
- How Many Hours Of Instruction: 47 minutes and 25 seconds
- Eligibility Requirements: None
- Price:
- Career: $12.14 (1-month free)
- Teams: $27.12 (1-month free)
- Take The Course: LinkedIn Learning
12. Content Marketing and SEO Fundamentals (Semrush Academy)
This course explores the fundamentals of content marketing and SEO, focusing on how to create and optimize content to enhance search engine performance. It covers in-depth strategies for producing quality content across various formats to drive SEO results.
- Who It’s For: SEO and content marketers
- Topics Covered:
- Developing a content marketing plan
- Content syndication
- Guest blog posts for SEO
- Interview formats for content
- Types of content and formats
- Content-driven link building
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 1 hour
- How Many Hours Of Instruction: 1 hour
- Eligibility Requirements: None
- Price: Free
- Take The Course: Semrush Academy
13. Content Marketing for Social Media (LinkedIn Learning)
This course provides strategies for integrating social media into content marketing efforts, focusing on creating content that resonates with audiences and builds brand identity. It covers key tactics for managing influencers and evaluating content performance across social platforms.
- Who It’s For: Social media marketers
- Topics Covered:
- Social media content strategies
- Engagement tactics
- Platform-specific strategies
- Crafting content for different social platforms
- Audience targeting and engagement
- Content scheduling and distribution
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 57 minutes and 4 seconds
- How Many Hours Of Instruction: 57 minutes and 4 seconds
- Eligibility Requirements: None
- Price:
- Career: $12.14 (1-month free)
- Teams: $27.12 (1-month free)
- Take The Course: LinkedIn Learning
14. Content Marketing Certification Course (HubSpot Academy)
This free course teaches how to create high-quality content that resonates with audiences and drives conversions. It answers the perennial question - content marketing vs. inbound marketing - and covers essential strategies for building sustainable content marketing plans and optimizing for measurable results.
- Who It’s For: Professional marketers
- Topics Covered:
- Campaign execution
- Developing a content marketing strategy
- Creating quality content at scale
- Building a content creation framework
- Content promotion and distribution
- Repurposing content and measuring its performance
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 8-9 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
15. Storytelling and Content Creation to Transform Your Personal Brand (LinkedIn Learning)
This course provides practical techniques to help individuals leverage storytelling to build and enhance their brand. It covers how to use content creation as a personal and professional growth tool by developing an authentic narrative that resonates with audiences.
- Who It’s For: Personal brand builders
- Topics Covered:
- Building a personal brand with storytelling
- Crafting authentic narratives
- Creating engaging content
- Identifying target audiences
- Leveraging platforms for content distribution
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 41 minutes
- How Many Hours Of Instruction: 41 minutes
- Eligibility Requirements: None
- Price:
- Career: $12.14 (1-month free)
- Teams: $27.12 (1-month free)
- Take The Course: LinkedIn Learning
16. Content Marketing Certificate Program (ANA)
This course offers a step-by-step framework to strengthen content marketing strategies through best practices and assessments. It focuses on building a solid foundation for content marketing, optimizing existing content, and driving improved results through targeted strategies.
- Who It’s For: Comprehensive learners
- Topics Covered:
- Strategy and execution
- Content planning and strategy
- Content creation and storytelling
- Distribution and promotion
- Content measurement and optimization
- Best practices in content marketing
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: ANA
17. Content Marketing: Content Ideas for Your Editorial Calendar (LinkedIn Learning)
This course provides actionable strategies for generating content ideas to populate an editorial calendar. It helps learners understand how to continuously create relevant and engaging content that aligns with their marketing goals and audience needs.
- Who It’s For: Content planners
- Topics Covered:
- Developing content ideas
- Planning an editorial calendar
- Identifying audience interests
- Leveraging tools for content ideation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 21 minutes
- How Many Hours Of Instruction: 2 hours and 21 minutes
- Eligibility Requirements: None
- Price:
- Career: $12.14 (1-month free)
- Teams: $27.12 (1-month free)
- Take The Course: LinkedIn Learning
18. Content Marketing for B2B Enterprises (Udemy)
This course provides a practical approach to creating and executing content marketing strategies for B2B enterprises. It focuses on building content that generates leads and sales by integrating blogs, offers, outreach, and metrics into a repeatable system.
- Who It’s For: B2B marketers
- Topics Covered:
- B2B content strategies
- Market-specific techniques
- Creating buyer personas for businesses
- Developing long-term content plans
- Measuring content effectiveness in B2B markets
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 37 minutes
- How Many Hours Of Instruction: 37 minutes
- Eligibility Requirements: None
- Price: Free (But you don't get an online certificate)
- Take The Course: Udemy
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