10+ Social Media Newsletters You’ll Want to Read Everyday
Oh yes, I can personally vouch for every social media newsletter that made this list. They aren't unnecessarily wordy, boring, or stuffed with mundane insights that'll have you tapping the delete button so hard you can almost feel your screen protector crack a tiny weeny bit.
If you're looking for mission-critical professional insights that help you succeed at social media content management, stuff you can't find via a random Google search, you're in the right place.
Let's get stuck in.
At a Glance: The Best Social Media Newsletters to Subscribe to:
Here's a shortlist of the best social media newsletters plus what I think they do best:
- Social Media Today — For industry news and trends
- Geekout Newsletter (by Matt Navarra) — For social media updates and insights
- ICYMI by Lia Haberman — For influencer marketing and digital culture
- Social Media Examiner — For social media marketing strategies
- Link in Bio (by Rachel Karten) — For or creator economy and social media tips
- Future Social — For future trends in social media
- Lindsey Gamble — For influencer marketing and brand partnerships
- Buffer’s Social Media Newsletter — For social media management tips
- TL;DR Marketing — For social media marketing news
- We Are Social — For global social media trends
- Later — For Instagram marketing and scheduling
- Brandwatch Bulletin — For social media analytics and insights
- Sociality.io — For social media management and analytics
Find more details about each newsletter below.
Overview of the Best Social Media Newsletters
1. Social Media Today — for industry news and trends
Social Media Today is an email newsletter that provides the latest news, trends, and tips in the social media industry, targeting professionals who want to stay updated on social media management and digital strategies.
- Audience: Social media professionals, marketers, and business owners
- Newsletter Frequency: Daily
- Cost: Free
- Subscribe here
Why Subscribe:
Social Media Today stands out for its insights and commentary on social media trends, platform updates, content marketing, influencer marketing, and digital marketing strategies. Its coverage spans all the major networks like Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, Reddit, and more.
Subscribers benefit from reliable news and analysis from award-winning journalists, making it a valuable resource for anyone looking to improve their approach to social media.
2. Geekout Newsletter by Matt Navarra — for social media updates and insights
The Geekout Newsletter by Matt Navarra is a popular newsletter for social media managers. It's a great source for the latest news and updates on the major social media platforms.
- Audience: Social media managers and professionals
- Size: 30,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe Here
Why Subscribe:
The Geekout Newsletter is known for its comprehensive coverage of social media updates and insights. Matt Navarra, a well-respected social media consultant, curates the content, ensuring that subscribers receive the most relevant and up-to-date information. The newsletter's focus on practical insights and industry trends makes it an essential resource for social media managers. It also offers a PRO version and advertising opportunities.
3. ICYMI by Lia Haberman — for influencer marketing and digital culture
The ICYMI newsletter by Lia Haberman provides weekly insights for creators and social media professionals. It covers major stories in the world of social media, influencer marketing, and digital culture.
- Audience: Content creators, social media professionals, and marketers
- Size: 25,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe Here
Why Subscribe:
If you're work in influencer marketing and need to keep a pulse on digital culture, ICYMI by Lia Haberman is a must-read. The newsletter offers a consistent stream of valuable insights and trends. And combined with Lia Haberman's expertise and experience in the industry, you get a source of information and insights you can trust.
4. Social Media Examiner — for social media marketing strategies
The Social Media Examiner is a an OG social media marketing newsletter. It's got a constant stream of social media growth strategies, marketing tips, insights, and publishes some of the best industry reports.
- Audience: Marketers and business owners
- Size: 242,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Social Media Examiner newsletter is a comprehensive resource for marketers looking to improve their social media strategies. With a large subscriber base and a wealth of content, including podcasts, webinars, case studies, and industry reports, it offers valuable insights and tips that can help marketers stay ahead of the competition.
5. Link in Bio by Rachel Karten — for creator economy and social media tips
Link in Bio is a newsletter by Rachel Karten that focuses on working in social media and the creator economy.
- Audience: Social media professionals and creators
- Size: 54,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe Here
Why Subscribe:
Link in Bio by Rachel Karten is a valuable resource for anyone working in social media or the creator economy. The newsletter offers practical tips and insights that can help professionals create better content and work or manage content creators. Rachel Karten's experience and expertise in the industry make the content reliable and actionable.
6. Future Social — for future trends in social media
The Future Social newsletter, written by Jack Appleby is a great resource for marketers. Jack aims to help individuals and small businesses improve their social media presence and offers in-depth information on social media strategy, content, and creators.
- Audience: Social media strategists and marketers
- Size: 70,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe Here
Why Subscribe:
Future Social by Jack Appleby is a must-read for anyone looking to stay ahead of the curve in social media strategy. The newsletter offers in-depth analysis and practical tips that can help brands improve their social media presence. Jack Appleby's expertise and experience in the industry make the content valuable and actionable.
7. Lindsey Gamble — for influencer marketing and brand partnerships
The Lindsey Gamble newsletter provides an in-depth analysis of social media marketing and influencer marketing trends and is highly recommended by industry professionals for its valuable and actionable content.
- Audience: Marketers, influencers, and creators
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe Here
Why Subscribe:
Lindsey Gamble's newsletter is a great resource for anyone involved in influencer marketing and brand partnerships. The newsletter is one of the best places for real-time commentary and analysis of the latest influencer marketing trends and how to take advantage of them on social.
8. Buffer’s Social Media Newsletter — for social media management tips
Buffer’s social media newsletter is an amazing resource. Tamilore and the team share practical content on social media reporting, including battle-tested tips, strategies, and best practices.
- Audience: Social media managers, marketers, and business owners
- Size: Not specified
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe Here
Why Subscribe:
Because it's Buffer’s social media newsletter. But seriously, if you want advice from a team behind one of the best social brands on the internet, you should sign up. They've got the credibility. They've got the experience.
9. TL;DR Marketing — for social media marketing news
TL;DR Marketing cuts through the noise to deliver actionable insights in digital marketing and SEO.
- Audience: Digital marketers and SEO professionals
- Size: 20,000+ subscribers
- Newsletter Frequency: Daily
- Cost: Free
- Subscribe Here
Why Subscribe:
TL;DR Marketing offers quick, in-depth updates on digital marketing and SEO, perfect for busy professionals. Each issue provides essential summaries of social media marketing news, helping marketers stay informed and competitive without feeling overwhelmed.
10. We Are Social — for global social media trends
The We Are Social newsletter provides updates on social and internet culture, offering insights into global social media trends.
- Audience: Social media professionals and marketers
- Newsletter Frequency: Monthly
- Cost: Free
- Subscribe Here
Why Subscribe:
The We Are Social newsletter is great for anyone looking to stay updated on global social media trends. The newsletter offers insights into social and internet culture. The company's expertise in social media and marketing adds credibility to the content, making it a reliable source of information.
11. Later — For Instagram marketing and scheduling
Later is a newsletter focused on Instagram marketing and scheduling, providing tips, strategies, and social media listening tools to enhance your social media presence.
- Audience: Instagram marketers and social media managers
- Size:1,000,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: $16.67/month (yearly subscription with a 14-day free trial for the individual plan)
- Subscribe here
Why Subscribe:
Later stands out for its practical, actionable advice tailored to Instagram marketing. Subscribers benefit from insights on the latest trends, algorithm updates, and best practices shared by industry experts. The newsletter also highlights case studies and success stories, offering real-world examples to inspire and guide your social media strategy.
12. Brandwatch Bulletin — for social media analytics and insights
The Brandwatch Bulletin is a monthly newsletter that provides data-driven insights from Consumer Research, BuzzSumo, and public sources, covering interesting and emerging trends and demographics.
- Audience: Marketers, analysts, and business owners
- Newsletter Frequency: Monthly
- Subscribe Here
Why Subscribe:
The Brandwatch Bulletin does a great job of curating insights on consumer trends and online conversations. Brandwatch's expertise in social media analytics adds credibility to the content, making it a reliable source of information.
13. Sociality.io — for social media management and analytics
The Sociality.io newsletter provides fresh insights, tips, and strategies for social media marketers. You also get recommendations to the best social media analytics tools out there.
- Audience: Social media marketers and professionals
- Size: 7,000+ subscribers
- Newsletter Frequency: Weekly
- Cost:
- Pro Plan - $99/month (billed monthly)
- Subscribe Here
Why Subscribe:
The Sociality.io newsletter is a must-subscribe for social media marketers looking to stay updated on the latest social media news, trends, and strategies. It offers practical tips and insights that can help professionals drive value in their social media efforts.
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