15 Conversion Rate Optimization Courses To Take In 2024
Williams Edward Deming (1900 - 1993) was probably talking about conversion rate optimization (CRO) in some manner when he said, "If you can't describe what you're doing as a process, you don't know what you're doing."
If you are looking to convert the traffic that comes to your site on a repeatable basis, you need a scalable CRO process.
Now. there's really nothing like a CRO degree (if you've seen one, please send it my way), but there are a ton of great CRO courses taught by experts in the field. To filter out the fluff, I've curated a list of the best free and paid courses out there.
Best Conversion Rate Optimization Courses Shortlist
Here are 15 of the best conversion rate optimization courses out there from industry leaders like CXL, IDM, and the Digital Marketing Institute:
- Intro to CRO and Experimentation (CXL)
- Conversion Rate Optimization (AMA)
- Introduction to Website Conversion Rate Optimization (SimpliLearn)
- Conversion Rate Optimisation (CRO) Masterclass (IDM)
- The Complete Conversion Rate Optimization Course (Udemy)
- Conversion Rate Optimization (HRCI Learning)
- Advanced Website Conversion Rate Optimization Certification Training (MotiveMarket)
- Landing Page Design & Conversion Rate Optimization (Udemy)
- CRO Course: Learn Conversion Rate Optimization From An Expert (Rich Page)
- Marketing: Conversion Rate Optimization (LinkedIn Learning)
- Conversion Rate Optimization: Convert Visitors Into Buyers (Fiverr Learn)
- Conversion Rate Optimization and Landing Page Course (Udemy)
- Advanced Website Conversion Rate Optimization Certification Training (SimpliLearn)
- Conversion Rate Optimization (Digital Marketing Institute)
- Conversion Rate Optimization process & insights in Airtable (Udemy)
Find more details about each course below.
Overview Of The Best Conversion Rate Optimization Courses
1. Intro to CRO and Experimentation (CXL)
Peep Laja and the folks at CXL are some of the best CROs you'll find out there. Their online course is a great introduction to the core principles of CRO, how to approach experimentation, and how to test your hypothesis. You'll learn how to structure experimentation programs, set up a systematic conversion research process, and improve conversions on your website.
- Who It’s For: Beginners in CRO
- Topics Covered:
- Core CRO concepts
- Experimentation frameworks
- Data-driven decision-making
- Avoiding common CRO mistakes
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 hours and 33 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $203.12
- Take The Course: CXL
2. Conversion Rate Optimization (AMA)
This course covers the key steps to setting up an effective CRO process and how you can integrate it with your broader marketing strategies. Instruction is delivered through videos and case studies, allowing for learning at an individual’s own pace while testing out all you learn in your real-time digital marketing campaign outcomes.
- Who It’s For: Marketing professionals
- Topics Covered:
- Data analysis
- Optimization techniques
- Key Steps to CRO
- Applying CRO in Marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Member: $79
- Non-member: $99
- Take The Course: AMA
3. Introduction to Website Conversion Rate Optimization (SimpliLearn)
This course focuses on improving website conversion rates through structured optimization strategies and user experience enhancements. You’ll learn to create effective pathways that turn website visitors into leads or customers.
- Who It’s For: CRO and SEO Specialists, Digital Marketers, Product Managers, and Data Analyst
- Topics Covered:
- Website conversion fundamentals
- Web design principles for CRO
- A/B testing strategies
- Visitor behavior analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: SimpliLearn
4. Conversion Rate Optimisation (CRO) Masterclass (IDM)
This course focuses on converting more website visitors into customers through practical and structured methods. You'll get tools and frameworks that help in forming hypotheses, designing tests, and optimizing your marketing funnel for improved conversion rates.
- Who It’s For: CRO professionals, CRO Specialists, Digital Marketing Managers, and Analysts
- Topics Covered:
- Data and research usage
- Test design for results
- Visitor segmentation and personalization
- Testing methodologies (A/B, multivariate)
- Statistical analysis of test results
- Online, In-Person, or Both? Both
- Exam Required? Yes
- Duration: 1 day
- How Many Hours Of Instruction: 7 hours
- Eligibility Requirements: None
- Price:
- Member: $481.36
- Non-member: $601.69
- Take The Course: IDM
5. The Complete Conversion Rate Optimization Course (Udemy)
This course offers a complete guide to mastering the entire conversion rate optimization process, including research, A/B testing, and website performance analysis. It provides practical steps to increase conversion rates and improve website effectiveness using proven CRO techniques.
- Who It’s For: Beginner and intermediate conversion specialists, online marketers, and web developers
- Topics Covered:
- Conversion Rate Optimization research
- A/B testing setup and analysis
- Website visitor behavior analysis
- Google Analytics usage for CRO
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours and 24 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $84.99
- Take The Course: Udemy
6. Conversion Rate Optimization (HRCI Learning)
This course focuses on the step-by-step process of improving conversion rates through effective optimization strategies. You’ll explore real-world scenarios and case studies to ensure you can apply what you learn directly to your marketing campaigns.
- Who It’s For: Digital marketing professionals and CRO specialists
- Topics Covered:
- Key steps of conversion rate optimization
- Components of digital marketing campaigns
- Strategies for increasing conversion rates
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Course access is available 180 days from the purchase date
- Eligibility Requirements: None
- Price: $79
- Take The Course: HRCI Learning
7. Advanced Website Conversion Rate Optimization Certification Training (MotiveMarket)
This course provides an advanced training program on how to optimize websites to increase conversions. It focuses on using the elements of landing page design and website traffic patterns to exponentially increase conversions. You’ll gain practical skills through case studies, quizzes, and hands-on projects to enhance your CRO strategies.
- Who It’s For: Digital marketers, optimization professionals, and online entrepreneurs
- Topics Covered:
- In-depth CRO techniques
- Hands-on projects
- Web analytics analysis and measurement
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 15 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $899
- Take The Course: MotiveMarket
8. Landing Page Design & Conversion Rate Optimization (Udemy)
This course teaches how to design landing pages that significantly increase conversion rates by applying key psychological principles and testing methods. You’ll build landing pages from scratch without coding, and learn to use proven strategies to engage your potential visitors and nudge them down conversion paths.
- Who It’s For: Web designers and marketers
- Topics Covered:
- Persuasion frameworks for landing pages
- Designing high-converting action blocks
- Usability testing techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 9 hours and 42 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $119.99 (with a 30-day money-back guarantee)
- Take The Course: Udemy
9. CRO Course: Learn Conversion Rate Optimization From An Expert (Rich Page)
This course provides expert guidance on improving website conversion rates by applying proven strategies used by top-performing sites. You will learn to optimize key pages, reduce bounce rates, and boost sales without increasing traffic.
- Who It’s For: Small business owners, web designers, and online marketers
- Topics Covered:
- Website usability and persuasion techniques
- A/B testing strategies
- Enhancing homepage and checkout flows
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 12 hours
- How Many Hours Of Instruction: 4-5 hours per week
- Eligibility Requirements: None
- Price: $299
- Take The Course: Rich Page
10. Marketing: Conversion Rate Optimization (LinkedIn Learning)
This course focuses on increasing conversions by optimizing your website through data-driven testing and analysis. You’ll learn to run tests, interpret results, the marketing metrics you need to focus on and implement actionable insights to improve customer engagement.
- Who It’s For: Marketers and business owners
- Topics Covered:
- Website testing and data analysis
- Creating and prioritizing test hypotheses
- Survey techniques to understand visitors
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 58 minutes
- How Many Hours Of Instruction: 58 minutes
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
11. Conversion Rate Optimization: Convert Visitors Into Buyers (Fiverr Learn)
This course equips you with the knowledge to enhance website performance and increase conversions. It covers essential strategies for optimizing product pages and understanding key metrics to improve results.
- Who It’s For: Ecommerce professionals
- Topics Covered:
- Key tactics to improve conversion rates
- A/B testing methods
- Reducing friction in marketing funnels
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2.3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $48
- Take The Course: Fiverr Learn
12. Conversion Rate Optimization and Landing Page Course (Udemy)
This course provides detailed CRO training, guiding you through optimizing your website to increase conversions by analyzing user behavior and testing improvements. You’ll learn hands-on methods to boost website performance and turn visitors into paying customers.
- Who It’s For: Digital marketers, website owners, and online business professionals
- Topics Covered:
- A/B and multivariate testing
- Creating optimization roadmaps
- Personalization and segmentation techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 26 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59.99
- Take The Course: Udemy
13. Advanced Website Conversion Rate Optimization Certification Training (SimpliLearn)
This course equips you with advanced skills in website conversion optimization, focusing on how you turn website visitors into leads through strategic frameworks and PPC techniques. You’ll learn to analyze traffic, design high-converting campaigns, and improve your landing page performance.
- Who It’s For: Advanced professionals
- Topics Covered:
- Comprehensive strategies
- Real-world projects
- The Design Concepts of Conversion
- Creating Conversion Structure
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 25-30 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Undergraduate degree
- High school diploma
- Price: Contact for pricing
- Take The Course: SimpliLearn
14. Conversion Rate Optimization (Digital Marketing Institute)
This course teaches you how to improve website performance by analyzing and optimizing user behavior for better conversion rates. You’ll explore practical techniques to convert more visitors into leads and sales.
- Who It’s For: Marketing professionals
- Topics Covered:
- Essential CRO techniques
- Practical exercises
- Inbound and outbound marketing strategies that drive conversions
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: 1 hour
- Eligibility Requirements: None
- Price: Free
- Take The Course: Digital Marketing Institute
15. Conversion Rate Optimization Process & Insights in Airtable (Udemy)
Airtable is great at helping CRO managers track campaign progress. It's also a great hub for collating campaign insights. This CRO course teaches you how to build a structured CRO process using Airtable. You’ll learn how to set up and customize your Airtable base to optimize and document every step of your CRO practices.
- Who It’s For: Professionals using Airtable
- Topics Covered:
- Setting up Airtable for CRO
- Free vs. paid Airtable features
- Tracking and documenting CRO insights
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 43 minutes
- How Many Hours Of Instruction: 1 hour and 43 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: Udemy
What’s Next?
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