19 Best SEO Newsletters To Stay Up To Date In 2024
You don't need to sign up to another SEO newsletter. In fact, nobody does. What you need is credible source of insights and commentary on the latest happenings in SEO — algo changes, AI's impact on the SERPs, SEO cheat sheets, and everything in between.
Unfortunately, that's easier said than done.
However, let's make things a bit simple for you. What follows is a comprehensive and road-tested list of best SEO newsletters out there. I also include what each newsletter does best. All you need to do next is sign up for a few and send me a thank you note after.
Best SEO Newsletters Shortlist
Here's a shortlist of the best SEO newsletters I think are worth subscribing to in 2024:
- SEO Espresso — For daily SEO tips
- Searchlight SEO Newsletter — For SEO insights and trends
- SEO FOMO — For weekly SEO updates
- SEOSLY — For in-depth SEO guides
- SEOForLunch — For SEO news and tips
- Ahrefs' Digest — For SEO tool updates
- SmartKeyword — For SEO strategies
- Search Engine Land — For SEO industry news
- SEO Notebook — For actionable SEO tactics
- SEO Jobs — For SEO job listings
- The SEO MBA — For advanced SEO strategies
- Women in Tech SEO — For women in SEO
- Backlinko — For link-building tips
- Search Engine Journal — For SEO news and analysis
- SEO Power Plays — For SEO case studies
- The SEO Sprint — For SEO project management
- Positional — For SEO ranking tips
- The SEO Pub — For SEO community insights
- Sitechecker — For SEO tool updates
Find more details about each newsletter below.
Overviews of the Best SEO Newsletters
1. SEO Espresso — For daily SEO tips
The SEO Espresso newsletter is designed to be read quickly. Think of it as the perfect accoutrement for your morning coffee.
- Audience: SEO professionals and enthusiasts
- Frequency: Daily
- Cost: Free
- Subscribe here
Why Subscribe:
SEO Espresso keeps its subscribers updated about the latest SEO strategies and trends. If you're serious about improving your website's SEO marketing performance, this is a must-have newsletter. Its concise format also means you don't need to spend all day reading through.
2. Searchlight SEO Newsletter — For SEO insights and trends
The Searchlight SEO newsletter shares a well-curated selection of essential search news and updates. No matter your preferred content consumption format, this SEO newsletter has something for you.
- Audience: SEO professionals and website owners
- Frequency: Monthly
- Subscribe here
Why Subscribe:
Produced by Wix, Searchlight SEO newsletter is one newsletter I enjoy very much. There's always one podcast, webinar or article I end up bookmarking. It’s an invaluable resource for SEO strategists or marketing leaders looking to understand all those monthly reports shared by their SEO team.
3. SEO FOMO — For weekly SEO updates
Aleyda Solis is one of the GOATs of SEO, and her SEOFOMO newsletter is one place to keep pace with her views and opinions on all things SEO. Every edition is a gem. So sign up to get the best SEO resources, the latest news, helpful SEO reporting tools, and job listings.
- Audience: SEO professionals and marketers
- Size: 32,000+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
SEOFOMO is great if you want to stay informed without having to thumb through a dozen or more resources. But who doesn't want that? Definitely not me. Aleyda's approach ensures her subscribers receive only the most valuable insights and updates.
4. SEOSLY — For in-depth SEO guides
SEOSLY, run by Olga Zarr, provides you the latest SEO news, tips, resources, and insights. Olga breathes, eats, and thinks of SEO, and her passion pours through in how she writes and delivers her content. Expect her to cover all topics, from local SEO strategy to technical SEO optimization.
- Audience: SEO professionals and enthusiasts
- Size: 8,000+ subscribers
- Frequency: Weekly
- Subscribe here
Why Subscribe:
SEOSLY offers thorough, well-researched guides with actionable insights and strategies. The detailed content ensures that you and your fellow subscribers can apply the strategies and tips to your SEO efforts immediately.
5. SEOForLunch — For SEO news and tips
SEOForLunch, authored by Nick LeRoy, covers the best content and search engine updates.
- Audience: SEO professionals and marketers
- Size: 7,500+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
SEOForLunch is a convenient way to stay informed about the latest SEO news and trends. Nick ensures each newsletter provides a curated selection of important updates and actionable tips.
6. Ahrefs' Digest — For SEO tool updates
Ahrefs' Digest shares the latest and best content from Ahrefs and the SEO industry. Si Quan Ong tailors each edition to SEO professionals who aim to use Ahref's suite of SEO tools to maximize the value of their inbound marketing strategies.
- Audience: SEO professionals and marketers
- Size: 280,000+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Ahrefs' Digest offers expert tips and best practices that help users get the most out of their Ahrefs subscription. The end result? Better search engine rankings and more traffic to your website.
7. SmartKeyword — For SEO strategies
SmartKeyword is a biweekly newsletter that summarizes the best SEO news while informing you about their webinars and other events.
- Audience: Manager, marketing director, SEO enthusiast
- Frequency: Bi-weekly
- Cost: Free
- Subscribe here
Why Subscribe:
SmartKeyword stands out by offering short and Google-related news and commentary fit for SEO managers and SEO enthusiasts on the move.
8. Search Engine Land — For SEO industry news
To me, Search Engine Land is one of your best SEO newsletters for all things Google. They also share SEO news and trending search marketing tactics in paid (PPC) and organic (SEO), local, and more.
- Audience: SEO professionals and marketers
- Frequency: Daily
- Cost: Free
- Subscribe here
Why Subscribe:
Search Engine Land ensures that readers stay informed about the latest changes and trends in the SEO world. With expert analysis and comprehensive coverage, it is an essential resource for professionals who want to keep their SEO strategies up-to-date and effective.
9. SEO Notebook — For actionable SEO tactics
SEO Notebook, run by Steve Toth, shares unique and creative SEO strategies. And, gosh, Steve comes up with the most interesting tactics, such as how he uses AI to improve SEO I believe I have a ton of his tactics duplicated in my Notion. Plus, it's read and recommended by world-class SEO experts and in-house SEO teams.
- Audience: SEO professionals and marketers
- Size: 17,000+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Steve's SEO Notebook is renowned for its focus on practical, actionable SEO tactics. Each edition offers specific strategies that Steve has tested and proven to work, making it a go-to resource for professionals looking to enhance their SEO skills. Each strategy or tactic is broken down step-by-step so that readers can immediately apply them to their own SEO projects.
10. SEO Jobs — For SEO job listings
SEO Jobs newsletter recaps new SEO roles published on SEOjobs.com. It is designed for SEO professionals who are seeking new career opportunities and want to stay updated with the latest openings in the field.
- Audience: SEO professionals looking for job opportunities
- Frequency: Weekly
- Subscribe here
Why Subscribe:
SEO Jobs newsletter curates the latest job openings in the industry, saving subscribers time and effort in their job search. By subscribing, professionals can stay informed about the best opportunities available and take the next step in their careers with confidence.
11. The SEO MBA — For advanced SEO strategies
The SEO MBA, run by Tom Critchlow, is your best bet if you are looking for a newsletter that focuses on improving your communication, business, and consulting skills as an SEO professional. I can personally vouch for the value of Tom's insights.
- Audience: Advanced SEO professionals and consultants
- Size: 12,000+ subscribers
- Cost: Free
- Subscribe here
Why Subscribe:
The SEO MBA provides valuable content for those looking to master advanced SEO strategies. Tom has this uncanny ability to make complex SEO concepts accessible to anyone no matter their experience level.
12. Women in Tech SEO — For women in SEO
Women in Tech SEO is a newsletter designed to support and empower women in the SEO industry. Areej ABuAli has built an amazing platform for women working in SEO, and the newsletter acts as a channel to share their experiences, insights, and expertise.
- Audience: Women in the SEO industry
- Frequency: Monthly
- Cost: Free
- Subscribe here
Why Subscribe:
Women in Tech SEO newsletter is a newsletter by women in SEO for women in SEO. By subscribing, women can stay informed about the latest industry trends, gain inspiration from their peers, and access resources tailored to their professional growth and development.
13. Backlinko — For link-building tips
Backlinko, founded by Brian Dean, offers a newsletter that provides proven SEO tips, strategies, and case studies. It is trusted by top marketers at companies like Apple, Slack, and Disney.
- Audience: SEO professionals and marketers
- Size: 180,000+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Backlinko offers high-quality content and proven strategies that can help you improve your SEO and link-building efforts. The reputation of Brian Dean and the fact that his content is trusted by some of the top SEO marketers mean this is a valuable resource.
14. Search Engine Journal — For SEO news and analysis
Search Engine Journal offers a newsletter that provides news, interviews, and how-to guides from marketing experts around the world. It is dedicated to producing the latest search news and best guides for the SEO community.
- Audience: SEO professionals and marketers
- Frequency: Daily
- Cost: Free
- Subscribe here
Why Subscribe:
Search Engine Journal guarantees you in-depth coverage of industry trends, algorithm updates, and expert opinions. Subscribers benefit from timely and reliable information that can inform their SEO strategies and improve their decision-making process.
15. SEO Power Plays — For SEO case studies
SEO Power Plays, run by Jeremy Moser, is a newsletter that provides SEO case studies and actionable insights. I have gotten some of my best insights on writing SEO-optimized headlines from Jeremy's newsletters.
- Audience: SEO professionals and marketers
- Size: 12,500+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Jeremy is constantly in the field testing out new SEO strategies with his clients. And the SEO Power Plays means his subscribers get a first look at successful SEO experiments. He also analyses successful SEO campaigns, providing commentary to help readers see how they can apply the insights from these campaigns to their work.
16. The SEO Sprint — For SEO project management
The SEO Sprint, run by Adam Gent, is a newsletter that provides tips on how SEO professionals can get things done when working with dev and product teams. It focuses on enhancing collaboration and productivity.
- Audience: SEO professionals working with dev and product teams
- Size: 7,000+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The SEO Sprint offers practical tips and strategies for improving collaboration and productivity in SEO projects. The focus on project management makes it a valuable resource for SEO professionals working in team environments.
17. Positional — For SEO ranking tips
Positional is aimed at SEO professionals and digital marketers looking to improve their website rankings on search engines.
- Audience: SEO and marketing professionals
- Size: 1,800+ subscribers
- Frequency: Weekly
- Subscribe here
Why Subscribe:
Positional provides valuable tips and updates that can help you improve your SEO rankings. By subscribing, readers can access valuable insights that can enhance their SEO strategies and drive more organic traffic to their websites.
18. The SEO Pub — For SEO community insights
The SEO Pub, run by Mike Friedman shares SEO tips, strategies, and community insights.
- Audience: SEO professionals and enthusiasts
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The SEO Pub newsletter helps you improve your SEO skills. The community-driven approach makes it a supportive and informative resource for SEO professionals.
19. Sitechecker — For SEO tool updates
Sitechecker provides updates and insights on SEO tools. It is perfect for SEO professionals and digital marketers who use Sitechecker or are interested in staying updated on the latest SEO tool developments.
- Audience: SEO beginners and professionals
- Size: 100,000+ subscribers
- Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
Sitechecker provides comprehensive guides that can help you improve your SEO efforts. The focus on both beginners and pros makes it a versatile and valuable resource for anyone interested in SEO.
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