24 Best Small Business Marketing Software In 2025

Birdeye is a reputation management platform that’s suitable for businesses of various sizes, industries, and contexts. It’s particularly useful for local businesses seeking to manage their online presence and monitor customer reviews.

Why I Picked Birdeye: I decided to add this platform to my list because of its focus on local business reputation management. Your small business can keep track of online customer reviews on over 150 different review sites, and use this information to fuel your marketing, customer service, and product and service offerings.

You can also collect customer feedback through the platform and benchmark your reviews and ratings against local competitors. Factors like NPS and specific areas of customer satisfaction can be compared. For local businesses that rely on word-of-mouth referrals, these tools are invaluable.

Birdeye Standout Features & Integrations

One feature that stands out about this platform is its topic tracking tool. You can monitor topics that are relevant to your product or service offerings, and spot opportunities to contribute to conversations or respond to customer or lead inquiries. This helps you create an active and engaged brand presence online. I find this super helpful for small businesses that might not have a big marketing team to conduct social listening or engagement activities.

Integrations include QuickBooks, Square, Zoho CRM, Zoho Books, Zoho Invoice, Pipedrive, Thryv, Keap, HubSpot, Lightspeed, and hundreds of other SaaS tools.

Klaviyo is a powerful marketing automation platform that offers a range of tools to enhance email, SMS, and mobile push marketing efforts.

Why I Picked Klaviyo: I like that Klaviyo enables businesses to create highly specific audience segments based on various criteria, such as purchase history, engagement levels, and demographic information. This ensures that marketing messages are relevant to each recipient, increasing the likelihood of engagement and conversion. By leveraging these segmentation tools, small businesses can compete with larger companies by delivering personalized experiences to their customers.

Additionally, Klaviyo's flows feature allows businesses to automate marketing processes based on customer behavior, saving time and ensuring consistent communication. 

Klaviyo Standout Features & Integrations

Features include A/B testing that allows businesses to experiment with different elements of their campaigns to identify the most effective strategies. Additionally, predictive analytics uses machine learning to forecast customer behavior, while customizable signup forms enable businesses to capture leads effectively, with options to design forms that match their brand and optimize conversion rates. 

Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.

HubSpot Marketing is a comprehensive CRM integration tool that offers a wide range of features such as marketing automation, sales, support, chat, and CRM integration, making it a complete solution for customer relationship management needs.

Why I picked HubSpot Marketing: I chose HubSpot Marketing for small business marketing software because it offers a feature-rich CRM platform with tools for marketing, sales, content management, and customer service. It stands out due to its individual products and the ability to integrate them for a cohesive experience. I think the tool is best for comprehensive CRM integration because it provides all the necessary tools and integrations for marketing, sales, and customer service in one platform. It provides seamless integration with various software, extensive automation capabilities, and valuable insights into website performance and traffic, making it a valuable asset for businesses looking to optimize their marketing strategies.

HubSpot Marketing Standout Features and Integrations

Features include specialized email marketing tools, which allow businesses to create and send personalized email campaigns using a drag-and-drop editor and track their performance. Hubspot's lead management tools help capture, organize, and nurture leads through the sales funnel with automated lead scoring and follow-ups. Additionally, social media management features enable scheduling posts, tracking engagement, and analyzing performance across multiple platforms, including Facebook, Instagram, and LinkedIn.

Integrations include Gmail, Google Calendar, Outlook, Zapier, Google Ads, Facebook Ads, Zoom, Slack, LinkedIn Sales Navigator, Mailchimp, Instagram, Twitter, Canva, Salesforce, Eventbrite, Stripe, Hotjar, Asana, and Jira.

Canva helps businesses create stunning graphics to get them noticed.

Why I picked Canva: This tool will help you stand out and get noticed with stunning graphics that you can design, even if you’re just a beginner. If you don’t have any graphic editing skills, you can still use the software to quickly create amazing looking design within minutes. Canva offers many graphic design features to help you create the perfect asset for your content, emails, or website.

Canva helps small businesses design anything they need for their content by providing a simple drag-and-drop tool and professional templates. The platform provides over 100 million stock photos, videos, and audio for your unique designs. Canva also provides a logo-maker tool if you’re still in the startup phase and don’t have a logo yet.

Canva Standout Features and Integrations

Features include text animations, design templates, an image editor, content management, visual discovery, filtered views, cloud storage, multiple file formats, edit and change tracking, and user tagging.

Integrations include WordPress, Asana, Microsoft OneDrive, Sendible, HubSpot CMS Hub, Brandfolder, Oktopost, Pexels, PageProof, OptiSigns, and Desktop.com.

Google Analytics provides insights into a business’s website and digital marketing.

Why I picked Google Analytics: You can use the information Google Analytics provides to improve customer experience. The platform provides deep website insights that will help you understand your site, so you can better understand the performance of your products, content, and other aspects. Google Analytics will help you see what’s working for your business and what you need to improve to enhance your campaigns’ performance.

Google Analytics works well for anyone looking to track website visitors and get detailed information. When using Google Analytics, you can access Google’s unique insights and machine learning capabilities to help your business get the most from your data. You can use the platform’s analytics intelligence, detailed reporting, and other extensive analytics tools to get the most from your data and increase efficiency.

Google Analytics Standout Features and Integrations

Features include campaign management, goal tracking, conversion tracking, pageview analytics, visitor interaction monitoring, time on-site tracking, referral source monitoring, and keyword tracking.

Integrations include Freshdesk, SendGrid, Improvado, Odoo, Jotform, HoneyBook, GetResponse, Outgrow, Ecwid, OptiMonk, Desktop.com, LiveAgent, Zendesk, Mailchimp, WordPress, and Salesforce.

Drip helps ecommerce businesses by providing intelligent email marketing and segmenting capabilities.

Why I picked Drip: This is another email marketing tool, but it focuses on helping ecommerce businesses create personalized campaigns. Drip provides pre-built email templates and a drag-and-drop visual editor to get you started immediately. The platform also helps you build email collection forms and pop-ups to encourage visitors to give you their email addresses.

Drip is a world-class marketing platform for businesses that need to know their customers. It provides your company with tracking tools, multichannel marketing capabilities, automated workflows, and other beneficial features to help you understand your visitors. Drip also provides a robust analytics dashboard showing exactly how your marketing campaigns perform.

Drip Standout Features and Integrations

Features include dynamic segmentation, email campaign management, a visual workflow builder, automated campaigns, behavior-based automation, a visual email builder, A/B testing, drip campaigns, and template management.

Integrations include Shopify, Magento, BigCommerce, WooCommerce, Stripe, Typeform, Zapier, Airtable, ActiveCampaign, Zendesk, Zoho CRM, Wrike, Xero, HubSpot, Hotjar, Hootsuite, and Google Analytics.

Buffer helps businesses schedule social media in advance on multiple major social media networks.

Why I picked Buffer: The platform will help you schedule your social media content and provide automations to post your content on your behalf. Buffer has excellent analytics tools to help you identify the best times to post your content based on engagement levels. For small businesses, Buffer will help you increase your follower base and build your brand. You can use the platform to schedule content posts on popular social media sites such as Twitter, Facebook, Pinterest, and Instagram.

Buffer provides a suite of tools for small businesses to help them connect with online customers. The software will help you stand out online and increase meaningful engagement with measurable results. Buffer also has an AI assistant that will help you create content ideas in one click and repurpose existing content multiple times.

Buffer Standout Features and Integrations

Features include content management, customer engagement, brand tracking, automated content publishing, engagement tracking, customizable reports, multi-account management, team collaboration tools, social media monitoring, and conversion tracking.

Integrations include Mailchimp, WordPress, Slack, Trello, Zapier, Rebrandly, Typeform, Zoho Flow, Klipfolio, Databox, ProjectManager, Feedspot, and Stackreaction.

Mailchimp helps businesses create automated email campaigns to build brand awareness.

Why I picked Mailchimp: The platform is one of the most popular email marketing tools for small businesses. When using Mailchimp, you can build effective email templates and send messages according to your subscribers’ behavior. You can send automated weekly newsletters, product or service updates, or cart abandonment emails to ensure your brand stays on top of your customers’ minds while you focus on other crucial functions that require your attention.

Mailchimp is a cloud-based system that works for small businesses in any industry. You can use the software to promote your business using multiple methods, such as email, landing pages, social media, postcards, and other effective ways. Mailchimp also provides a CRM that helps you collect customer data and use those insights towards your next campaign.

Mailchimp Standout Features and Integrations

Features include email templates, a drag-and-drop editor, email segmentation, email automations, analytics and artificial intelligence, A/B testing, campaign management, automated customer journeys, and optimization recommendations.

Integrations include Shopify, Stripe, Quickbooks, Zendesk, WordPress, Typeform, SurveyMonkey, Salesforce, Copper CRM, Pipedrive, monday.com, Zoho CRM, Canva, and Zapier.

Hootsuite is a social media management tool that helps businesses monitor social campaigns.

Why I picked Hootsuite: The platform will help your business monitor your social media content’s performance with professional analytics tools. You can use Hootsuite to track brand mentions and create reports across all your social media accounts to show your brand’s impact. Hootsuite offers centralized analytics features that will show you which campaigns are working so you can make adjustments when needed.

Hootsuite helps small businesses that need a robust social media management tool. It increases engagement with your social media audience by automatically scheduling and sending posts, comments, and replies. As an added bonus, you can use the platform to get expert training, certification, and coaching on social marketing, customer care, social listening, and social commerce.

Hootsuite Standout Features and Integrations

Features include social marketing, content management, content creation, social commerce, conversational AI, demographic profiles, social advertising tools, campaign optimization, role access, approval workflows, and social channel reporting.

Integrations include HubSpot, Facebook, Instagram, Shopify, Canva, Airtable, Mailchimp, Marketo, Zapier, SugarCRM, Springbot, Brandfolder, Figma, Zendesk, Wrike, Microsoft OneDrive, and Slack.

ActiveCampaign is an email marketing platform that helps businesses increase growth with customer experience automation.

Why I picked ActiveCampaign: The platform helps your business with customer experience automation that will handle your marketing efforts. ActiveCampaign can help you automate email follow-ups, custom fields, performance reports, contact engagement tracking, and other vital functions. With these automations in place, you can focus on the personal touches that will set your small business apart.

ActiveCampaign works well for businesses in any industry that wants to automate personalized experiences across all customer touchpoints. You can use the platform to track buyer preferences, behavior, and other custom attributes throughout the customer lifecycle to create deeper segmentations to help you create more effective campaigns. ActiveCampaign also allows you to build landing pages and chatbots, send personalized SMS messages, and manage how your contacts see your Facebook ads.

ActiveCampaign Standout Features and Integrations

Features include email marketing, marketing automation, landing pages, targeted customer segments, email templates, sales analytics, lead scoring, lead generation, social media advertising, lead tracking, pop-up builder, email newsletter, and marketing tools.

Integrations include Shopify, Salesforce, Google Analytics, Zapier, WordPress, ClickFunnels, Unbounce, WooCommerce, Salesforce, Slack, AgencyAnalytics, Basecamp, Feedly, and Hootsuite.