25 Best Marketing Calendar Software Reviewed For 2026
10 Best Marketing Calendar Software Shortlist
If you’re in a hurry to decide, here’s my top 10 marketing calendar software out of the 25 along with what I found each does best:
Managing marketing campaigns can feel overwhelming. As a marketing manager, you're juggling deadlines, coordinating with teams, and trying to keep everything on track. It's easy to miss something important. That's where marketing calendar software comes in.
These tools help you organize your campaigns, improve communication, and ensure nothing slips through the cracks. In my experience, having the right software can make your job a whole lot easier.
In this article, I'll share unbiased reviews of the best marketing calendar software on the market. You'll get insights into their features, benefits, and how they can fit your team's needs. Let's find the right tool to help you succeed.
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The Best Marketing Calendar Software Summary
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for custom marketing strategies | Free forever plan available | From $29/month | Website | |
| 2 | Best for online shared team calendars | Free demo + free plan + 14-day free trial available | From $10/user/month (billed annually) | Website | |
| 3 | Best for aligning campaigns with TikTok trends | Free demo available | Available upon request | Website | |
| 4 | Best for email, SMS, and push notification campaigns | Free plan available | From $45/month | Website | |
| 5 | Best for note taking | Free plan available | From $10/user/month (billed annually) | Website | |
| 6 | Best for a drag-and-drop calendar interface | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 7 | Best for managing campaign resources | 30-day free trial | From $10/user/month (billed annually) | Website | |
| 8 | Best content marketing calendar software | Free plan + free demo available | From $20/user/month (billed annually) | Website | |
| 9 | Best for social media marketing calendars | Free plan and 14-day free trial available | From $5/user/month (billed annually) | Website | |
| 10 | Best for centralizing all marketing activities | Free plan available | From $19/user/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Marketing Calendar Software Reviews
You can use the simple overviews of each tool below to understand how each tool stands out from other marketing calendar software.
Enji is a marketing calendar tool built for small businesses and solopreneurs. It combines campaign scheduling, social media management, and AI-driven content creation into a single workspace, making it easier to plan and execute marketing strategies.
Why I picked Enji: I picked Enji because of its marketing strategy generator, which helps you create customized strategies aligned with your specific goals. This ensures your campaigns don’t feel generic but are instead focused on what matters to your business. The platform also includes an AI copywriter for drafting captions and blog content, helping you save time while keeping your brand voice consistent. Paired with a performance dashboard, you can track results and refine your strategy as you go.
Standout features and integrations
Features include Google Calendar and iCal sync so your marketing tasks sit alongside personal or business events, a KPI dashboard connected to Google Analytics 4 for performance tracking, and Canva integration for pulling visuals directly into campaigns. These features give you visibility, metrics, and creative assets without juggling extra tools.
Integrations include Facebook, Instagram, LinkedIn, Pinterest, YouTube Shorts, Threads, TikTok, Google Analytics 4, iCal, Google Calendar, and Canva.
Pros and cons
Pros:
- Canva design integration
- Calendar and analytics sync
- AI-powered content generator
Cons:
- Focused on small businesses
- Limited advanced customization
Wrike is a project management and collaboration platform that helps teams streamline their work processes, manage tasks, and enhance overall project efficiency.
Why I picked Wrike: It allows marketing teams to efficiently plan, schedule, and track campaigns, ensuring seamless coordination and communication among team members in a single view. Wrike's calendars are flexible enough so that you can build calendars for different needs, including editorial, integrated marketing, and social media calendars.
Wrike Standout Features & Integrations
Standout features include the ability to sync calendars so team members are always in the know of the latest developments and I would also highlight its filters. These allow different users to only see the information that concerns them.
Integrations include Slack for communication, Salesforce for customer relationship management, Microsoft Teams for team collaboration, and Adobe Creative Cloud for design workflows. Additionally, it supports Google Sheets for spreadsheet management, Miro for online whiteboarding, Tableau, and more.
Pros and cons
Pros:
- Integration with other tools
- Customizable dashboards
- User-friendly interface
Cons:
- Steep learning curve for new users
- Complexity of setup and use
- High cost
New Product Updates from Wrike
Streamlining Workspaces with New Updates
Wrike announces custom space templates, AI Agents in Wrike Labs, and a new Guage widget to improve project management. For more information, visit Wrike's official site.
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TikTok is a popular social media platform that allows users to create, share, and discover short-form videos. The platform has become a hub for viral trends, creative expression, and community engagement.
Why I picked TikTok: TikTok's viral nature makes keeping up with trends essential for success on the platform, and it offers real-time insights into what’s popular so you can schedule campaigns at the most relevant moments. Your team can plan content around viral trends and use in-app tools to create timely, impactful videos.
Standout Features and Integrations
Features include trending format insights, video editing tools, and real-time analytics. You can easily create videos that align with current trends using in-app effects, filters, and text overlays. TikTok’s algorithm boosts content aligned with viral moments.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.
Pros and cons
Pros:
- Built-in audience analytics
- Well-suited to time-sensitive campaigns
- Fast video creation tools
Cons:
- Not ideal for cross-platform management
- Limited in-app calendar functionality
Klaviyo is a comprehensive marketing automation tool that offers a wide range of features for email marketing, SMS, and automation.
Why I picked Klaviyo: This tool allows marketers to plan, schedule, and visualize their email, SMS, and push notification campaigns in a centralized calendar view. Users can easily manage and coordinate their marketing efforts, ensuring that campaigns are strategically timed and aligned with their overall marketing strategy. I also like that you can choose to view campaigns in the traditional calendar or list view and filter based on campaign type.
Klaviyo Standout Features & Integrations
Standout features include advanced segmentation, A/B testing, multichannel campaigns, predictive analytics, drag-and-drop email builder, customizable signup forms, real-time reporting, pre-built templates, customer journey tracking, data synchronization, AI-generated content, and automated workflows.
Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.
Pros and cons
Pros:
- Advanced segmentation capabilities
- Variety of templates for emails
- Drag-and-drop automation builder
Cons:
- Can't embed videos directly in emails
- Can get expensive with more active profiles
Notion works as a distraction-free writing tool that allows marketing teams to take notes and record creative campaign ideas.
Why I picked Notion: While it’s not a traditional marketing calendar solution, Notion acts more as a combination of documents and sheets that everyone can see and use to manage marketing campaigns. It uses epic task lists, Kanban boards, and sprint organizers that helps your teams manage and complete tasks. For example, when working on campaigns, you can use Notion to jot down ideas that are accessible to your content strategist so thy can perform SERP analysis and keyword research to identify whether it’s a suitable topic idea.
Notion Standout Features and Integrations
Features that make Notion a helpful choice for marketing teams are its artificial intelligence tool. If you find that many of your campaign’s notes are messy, you can use AI to summarize important and actionable details. You can also analyze meeting notes, and the AI will instantly provide the next steps for everyone to follow.
Integrations are available in Notion, such as ChatGPT, Empiraa, Google Drive, HyperWrite, LiveDocs, MakeMySummary, Momentum, Rambox, Slack, Trello, and other software options. Notion also connects to Zapier, so you can create custom integrations from a paid account.
Pros and cons
Pros:
- Flexible and versatile.
- Easily fits multiple needs.
- Very customizable.
Cons:
- Cluttered user interface
- Steep learning curve.
HubSpot is a platform designed to help businesses manage and grow their customer relationships. It offers a suite of tools for marketing, sales, customer service, and content management, all within a single, user-friendly interface.
Why I picked HubSpot: I like that its intuitive, drag-and-drop calendar interface allows marketers to easily schedule, manage, and visualize all their marketing activities in one place, from blog posts and social media updates to email campaigns and events. The platform's robust collaboration tools also enable team members to coordinate, ensuring everyone is aligned and on schedule. With real-time updates and notifications, HubSpot helps teams stay on top of deadlines and adapt to changes quickly.
HubSpot Standout Features and Integrations
Features include an integrated CRM system that provides a unified view of customer interactions across all channels and marketing automation tools that allow users to create complex workflows for task automation and lead nurturing. The platform also includes comprehensive SEO tools and powerful analytics and reporting capabilities.
Integrations include Asana, Mailchimp, Slack, Zapier, Microsoft Dynamics, Shopify, WordPress, Salesforce, Google Analytics, QuickBooks, Stripe, Trello, and hundreds more.
Pros and cons
Pros:
- Good automation capabilities
- Integrated sales, marketing, and CRM features
- Easy-to-learn platform
Cons:
- Free plan has limited features
- Can get pricey with more advanced features
Microsoft Project allows marketing leaders to plan projects through its dynamic scheduling capabilities that also enable them to effectively manage marketing resources.
Why I picked Microsoft Project: Marketing projects of any size will use a certain number of resources to complete, such as digital assets, previous content, and team members’ availability. I found that Microsoft Project will provide you with insights into how your teams are using resources via features such as visual heat maps that show capacity and resource usage. Through Microsoft Project’s simplified task and time management, your teams can also update resource information from anywhere.
Microsoft Project Standout Features and Integrations
Features that are available in Microsoft Projects will help you remain flexible to ensure your teams finish projects on time. You can choose from various project views, such as grid views and visual timelines. These features allow you and your team to monitor what’s coming up in the future and get ready for potential changes or challenges.
Integrations that are available from Microsoft Project include over 100 native connections, such as BrightWork, GanttPRO, Microsoft Dynamics 365, OnePlan, Project Insight, ProjectManager, TimeControl, WorkOtter, Wrike, Zoho Projects, and other software options.
Pros and cons
Pros:
- Provides complete project visibility.
- Manages resource allocation.
- Easy to use.
Cons:
- Some features slow task completion.
- Can’t handle numerous project changes.
Airtable is a cloud-based collaboration software that helps businesses track content marketing workflows from creation to publication.
Why I picked Airtable: For those focusing on content marketing strategies, I wanted to add Airtable to this list because it’s a low-code platform you can use to manage your team’s content calendar. It’s not a completely out-of-the-box solution that’s ready for marketing teams, but it’s easily customizable to fit your teams and processes. To help tailor Airtable to your requirements, the platform offers various calendar templates that make it a robust option.
Airtable Standout Features and Integrations
Features that make Airtable a strong choice for marketing teams are its accessibility. Airtable has a lot of depth when it comes to its capabilities because it’s a relational database that allows you to track many data points. But, those with some spreadsheet skills or team members with this expertise will be able to quickly implement the software’s features.
Integrations available that are beneficial to marketing teams include Asana, Basecamp, Dropbox, Google Drive, Jotform, Salesforce, Slack, Trello, Typeform, Zendesk, and other software options. Airtable also provides an API that will allow you to create custom integrations with your current systems.
Pros and cons
Pros:
- Good edit and sort options.
- Creating subtasks is simple.
- Excellent drag-and-drop tool.
Cons:
- Free plan is limited.
- Customer support needs work.
Trello helps marketing teams organize and process social media calendars visually in a Kanban board.
Why I picked Trello: I added Trello to this article because it’s one of the most popular calendar tools that help organizations manage their social media marketing. The easy-to-customize Trello boards enable you to plan social media campaigns and map out a content post publishing schedule. You can add assignment cards to your boards for each social network and create a to-do list for each team member, which allows you to easily track your publishing schedule and individual tasks to ensure positive progress.
Trello Standout Features and Integrations
Features of Trello that make Trello stand out from other options are its ability to automate workflows with the Butler tool. You can use Butler to create rules, buttons, and commands to automate most actions in the platform. Butler will also recognize repetitive actions you and your team perform and suggests automations based on those actions that you can enable in one click.
Integrations are available in the Trello platform and will help you discover new ways to effectively get work finished. These integrations include Chanty, Google Calendar, Google Drive, Hootsuite, Intercom, Mailchimp, Microsoft Teams, Salesforce, Timecamp, Zendesk, and other software options. Trello also allows you to create custom integrations with a paid Zapier account.
Pros and cons
Pros:
- Simple to implement.
- Integrates well with other systems.
- Clean interface design.
Cons:
- Can be tedious.
- Steep learning curve.
CoSchedule helps businesses centralize marketing efforts and tasks in a single platform. It provides a simple overview of marketing strategies and helps prioritize urgent actions.
Why I picked CoSchedule: If you need calendar software that organizes multiple marketing types, such as a blog or social media content, CoSchedule is an option I recommend considering. CoSchedule is a secret weapon to help you see, schedule, and share marketing from a single calendar. You can see what everyone’s working on across multiple mediums in one view and quickly make changes to the calendar with the drag-and-drop functionality.
CoSchedule Standout Features and Integrations
Features that are available within CoSchedule include free marketing calendar templates in Excel and PDF formats. These templates help you see everything that’s happening in your marketing campaigns, so you can get complete visibility and keep your projects on track.
Integrations available within the CoSchedule platform include over 30 options, including ActiveCampaign, Asana, Basecamp, Constant Contact, Google Analytics, HoneyBook, HubSpot CMS Hub, Mailchimp, Trello, Wrike, and other software options. CoSchedule also allows you to create custom integrations through a paid Zapier account.
Pros and cons
Pros:
- Provides clarity into workloads.
- Complete company transparency.
- Helpful color-coordination capabilities.
Cons:
- Steep learning curve.
- Slow to implement.
Other Marketing Calendar Software
Here are a few more options that didn’t make the best marketing calendar software list:
- Asana
Integrated marketing calendar
- Toggl Plan
For task management
- GetResponse
For managing autoresponders
- Basecamp
For role assignment
- Kapost
For marketing campaign calendars
- TrueNorth
For hitting growth goals
- Hive
For flexible project layouts
- Zoho Projects
For communication tools
- monday.com
For building custom dashboards
- Birdview
Single source of truth tool
- Bitrix24
For running departments efficiently
- Tempo Portfolio Manager
For predictive scheduling
- MeisterTask
For intelligent automations
- Smartsheet
For marketing process management
- Nifty
For marketing workspaces
Marketing Calendar Software Selection Criteria
When selecting the best marketing calendar software to include in this list, I considered common buyer needs and pain points like team collaboration and deadline management. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Schedule marketing campaigns
- Track deadlines and milestones
- Manage team assignments
- Integrate with other marketing tools
- Provide reporting and analytics
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Customizable templates
- Advanced automation features
- Cross-platform accessibility
- Real-time collaboration tools
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Easy navigation
- Minimal learning curve
- Responsive design
- Customization options
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Supportive chatbots
- Regular webinars
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Live chat functionality
- Comprehensive help center
- Dedicated account managers
- Fast response times
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible payment plans
- Free trial availability
- Feature-to-price ratio
- Discounts for annual subscriptions
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- User satisfaction ratings
- Feedback on customer service
- Opinions on feature effectiveness
- Ease of implementation feedback
- Long-term user testimonials
How to Choose Marketing Calendar Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the software grow with your team? Consider user limits and the ability to handle increased data or campaigns. Look for flexible scaling options. |
| Integrations | Does it connect with your existing tools? Ensure compatibility with CRM, email, and social media platforms to streamline your workflow. |
| Customizability | Can you tailor it to fit your processes? Check for options to adjust templates, dashboards, and workflows to match your needs. |
| Ease of use | Is it user-friendly for your team? Evaluate the interface and user feedback to ensure quick adoption without extensive training. |
| Implementation and onboarding | How smooth is the setup process? Look for resources like tutorials or dedicated support to help your team get started quickly. |
| Cost | Does it fit your budget? Compare pricing tiers and total cost of ownership, including hidden fees or add-ons. |
| Security safeguards | Are your data protected? Check for encryption, compliance with data regulations, and user access controls to keep information secure. |
| Support availability | Is help accessible when you need it? Consider the availability of live chat, phone support, and response times for technical assistance. |
What Is Marketing Calendar Software?
Marketing calendar software is a tool that helps teams plan, organize, and execute marketing campaigns more effectively. Marketing professionals, project managers, and content creators generally use these tools to keep track of timelines, collaborate with team members, and ensure deadlines are met. Scheduling, task management, and integration capabilities help with organizing campaigns, improving collaboration, and tracking progress. Overall, these tools provide a structured way to manage marketing efforts and improve team productivity.
Features
When selecting marketing calendar software, keep an eye out for the following key features:
- Scheduling: Allows teams to plan and set timelines for campaigns, ensuring all tasks are completed on time.
- Task management: Helps assign and track progress on individual tasks, keeping everyone accountable.
- Integration capabilities: Connects with other tools like CRM, email, and social media platforms for a unified workflow.
- Collaboration tools: Facilitates communication and teamwork by allowing team members to share updates and feedback in real-time.
- Customizable templates: Offers pre-built templates that can be tailored to fit specific campaign needs, saving time on setup.
- Analytics and reporting: Provides insights into campaign performance, helping teams make informed decisions.
- User access controls: Ensures data security by allowing administrators to set permissions and control who can access certain information.
- Automated reminders: Sends alerts for upcoming deadlines or tasks, keeping everyone on track.
- Mobile accessibility: Enables users to access and manage their calendar from any device, offering flexibility for remote work.
- Interactive dashboards: Displays key metrics and timelines in a visual format, making it easier to monitor progress.
Benefits
Implementing marketing calendar software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved organization: By scheduling and managing tasks, teams can keep campaigns organized and ensure deadlines are met.
- Enhanced collaboration: Real-time collaboration tools help team members communicate and work together more efficiently.
- Better decision-making: Analytics and reporting features provide insights into performance, guiding strategic choices.
- Increased flexibility: Mobile accessibility allows users to manage campaigns from anywhere, supporting remote work.
- Time savings: Customizable templates and automated reminders reduce setup time and keep everyone on schedule.
- Data security: User access controls protect sensitive information by managing who can view or edit data.
- Unified workflow: Integration capabilities connect various tools, creating a seamless workflow across different platforms.
Costs & Pricing
Selecting marketing calendar software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in marketing calendar software solutions:
Plan Comparison Table for Marketing Calendar Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic scheduling, limited task management, and essential integrations. |
| Personal Plan | $5-$25/user/month | Advanced scheduling, enhanced collaboration tools, and customizable templates. |
| Business Plan | $30-$50/user/month | Comprehensive analytics, priority support, and increased integration options. |
| Enterprise Plan | $60+/user/month | Full customization, dedicated account management, and enterprise-level security and compliance. |
Frequently Asked Questions
When creating this list, I found that there are some common questions people ask when searching for the best marketing calendar software. Here are the top questions people also ask and answers that I believe will help you when searching for new marketing calendar solutions.
Can marketing calendar software integrate with social media platforms?
Yes, many marketing calendar tools offer integrations with popular social media platforms like Facebook, Twitter, and LinkedIn. This allows you to schedule posts and track engagement directly from the calendar. Check the software’s integration options to ensure it supports the platforms your team uses regularly.
Is it necessary to train my team to use marketing calendar software?
Yes, some level of training is usually necessary, especially if the software includes advanced features. Look for tools that offer onboarding resources like tutorials, webinars, or support teams to help your team get up to speed quickly. Proper training ensures everyone can use the tool effectively and maximize its benefits.
How secure is marketing calendar software?
Most marketing calendar software solutions prioritize security by implementing encryption, user access controls, and compliance with data regulations. When evaluating software, ask about their security measures and check for certifications that align with your company’s data protection policies. This ensures your information stays secure.
What’s Next:
If you're in the process of researching marketing calendar software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.