17 Best Google Review Management Software Reviewed in 2025
10 Best Google Review Management Software Shortlist
Here’s my shortlist of the best Google review management software:
Our one-on-one guidance will help you find the perfect fit.
Managing your company's online reputation can feel overwhelming. As a marketing manager, you know how crucial customer reviews are to your brand's image. Negative reviews can hurt, while positive ones can boost your credibility and build trust.
Google review management software can help you track, respond, and analyze customer feedback efficiently. In my experience, having the right tools can make this task less daunting and more effective.
I've independently tested and reviewed various options to bring you an unbiased look at the best software solutions available. You can expect a well-researched guide to help your team choose the right tool for your needs.
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Best Google Review Management Software Summary
This comparison chart summarizes pricing details for my top Google review management software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for easy widget integration | 7-day free trial | From $29/month | Website | |
| 2 | Best for social media teams | Free trial available | From $374/year | Website | |
| 3 | Best for multi-channel support | Free demo available | Pricing upon request | Website | |
| 4 | Best for small businesses | 14-day free trial | From $25/month (billed annually) | Website | |
| 5 | Best for geo-grid tracking | Free demo available | From $39/month | Website | |
| 6 | Best for Zoho users | Free plan available | From $8.33/month (billed annually) | Website | |
| 7 | Best for local review growth | Free trial available | From $99/month | Website | |
| 8 | Best for large enterprises | Free demo available | Pricing upon request | Website | |
| 9 | Best for local SEO management | 14-day free trial | From $34.99/month | Website | |
| 10 | Best for social media scheduling | Free plan available | From $30/month | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best Google Review Management Software Review
Below are my detailed summaries of the best Google review management software on my shortlist. My reviews look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
EmbedSocial offers over 80 pre-built, customizable, and mobile-responsive review widgets that can be embedded into any website with simple JavaScript code. It is compatible with various web builders and CMS platforms, allowing businesses to showcase customer feedback and enhance credibility using real social proof.
Why I picked EmbedSocial: EmbedSocial’s AI tools, like the review summarizer and AI Reply Assistant, help businesses quickly understand feedback and respond with personalized messages. Its widgets are fully responsive, support custom CSS, and work on any platform that supports JavaScript. This makes it easy to match the look and feel of any website. Plus, its combo widgets can pull reviews from multiple sources, giving a well-rounded view of customer sentiment.
Standout features & integrations:
Features include AI review summaries that help potential customers quickly grasp feedback, a Google Posts scheduler to automate updates, and the ability to generate review reports across multiple profiles. Your team will also appreciate the wide compatibility with most web builders and eCommerce platforms.
Integrations include Google, Facebook, Instagram, Twitter, LinkedIn, Shopify, WooCommerce, Wix, Squarespace, and WordPress.
Pros and cons
Pros:
- Customizable review widgets
- Automated response templates
- AI-powered review summaries
Cons:
- Limited review sentiment analysis
- Customization requires CSS knowledge
Vista Social centralizes review management and monitoring from major platforms, including Google My Business, Facebook, and TrustPilot. Its integration with various social media channels streamlines workflows to maintain positive customer relationships. You can easily follow-up on any bad reviews, helping to convert naysayers to happy customers.
Why I picked Vista Social: Vista Social brings reviews from platforms like Google, Yelp, and Facebook into one place, making it easy for businesses to track and respond quickly. Along with review management, it includes tools for publishing, analytics, engagement, and social listening, giving you a full suite for managing their online presence. Its user-friendly interface lets users sort, filter, and customize how they view reviews, helping them build more targeted and effective strategies.
Standout features & integrations:
Features include sentiment analysis that helps identify the tone of reviews, a review history tracker for past interactions, and a competitor monitoring tool to see how your brand compares. You can also set up alerts for new reviews to stay updated.
Integrations include Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, Pinterest, TikTok, Reddit, and Slack.
Pros and cons
Pros:
- Competitor review benchmarking
- Cross-platform review monitoring
- AI-generated review responses
Cons:
- Delayed review notifications
- Limited non-Google integrations
Simplify360 has multi-channel support, allowing businesses to connect with customers on social media, messaging apps, and review sites in one place. It consolidates interactions, streamlines workflows, improves response times, and ensures consistent communication.
Why I picked Simplify360: Simplify360 integrates with over 20 communication channels, allowing you to streamline customer engagement and support processes in one platform. Its AI-driven tools automate up to 90% of review responses, and it offers autoresponders and email escalations for high-priority reviews to help maintain a positive brand reputation. Its in-depth analytics and reporting features provide insights into customer sentiment and support performance.
Standout features & integrations:
Features include a customizable dashboard that allows you to prioritize important reviews. The platform also offers automated alerts for new reviews, ensuring timely responses. Detailed reporting tools help track performance and identify trends in customer feedback.
Integrations include Facebook, Twitter, Instagram, LinkedIn, YouTube, Google My Business, WhatsApp, Pinterest, TripAdvisor, and Trustpilot.
Pros and cons
Pros:
- Real-time review notifications
- Automated review categorization
- AI-powered review responses
Cons:
- No auto-flagging negatives
- Basic sentiment analysis tools
Freshreview is an online reputation management system that streamlines the collection, monitoring, and showcasing of customer feedback across 16 review sites. With minimal setup and no complex learning curve, it empowers small businesses to build credibility and grow their reputation.
Why I picked Freshreview: Freshreview’s user-friendly interface and cost-effective pricing plans allow you to automate multi-channel review requests via WhatsApp, SMS, and email for a steady flow of customer reviews. The platform also provides customizable QR codes so in-store customers can leave immediate feedback. Its AI-driven sentiment analysis offers businesses actionable insights by monitoring and responding to reviews from a centralized dashboard.
Standout features & integrations:
Features include the ability to monitor reviews across multiple platforms, automated review requests to engage customers, and analytics to track performance over time. Your team can also customize review displays to match your branding.
Integrations include Google, Facebook, Yelp, HubSpot, Salesforce, Mailchimp, Shopify, WooCommerce, Squarespace, and WordPress.
Pros and cons
Pros:
- SEO-friendly response templates
- Multi-channel review campaigns
- AI-optimized review responses
Cons:
- No sentiment analysis tools
- No video testimonial support
Local Viking monitors and manages customer reviews across multiple locations and maps out a business’s local search rankings across different points. This shows how customer feedback impacts visibility in specific areas, allowing brands to identify where more positive reviews are needed and target underperforming areas.
Why I picked Local Viking: Local Viking’s geo-grid tracking feature allows you to visualize your business's visibility in different areas, which is essential for local SEO strategies. The platform offers automated scheduling for Google Posts to help maintain a consistent online presence. You can also monitor and respond to reviews directly from the dashboard and leverage its detailed reporting to analyze and enhance local marketing efforts.
Standout features & integrations:
Features include comprehensive rank tracking that lets you see how your business ranks in various locations. The tool also offers automated post scheduling to keep your Google My Business profile active. With the insights dashboard, you can track key metrics and adjust your strategies accordingly.
Integrations include Google My Business, Facebook, Twitter, Instagram, LinkedIn, Yelp, Bing, Apple Maps, TripAdvisor, and Foursquare.
Pros and cons
Pros:
- Customizable notification settings
- Competitor ranking insights
- Geo-tagged photo uploads
Cons:
- No AI reply suggestions
- Limited response templates
Zoho Publish integrates natively with other Zoho applications, creating a solid data flow that enhances customer engagement, lead tracking, and support workflows. This reduces platform switching and boosts team productivity.
Why I picked Zoho Publish: Zoho Publish syncs business listings across directories like Google Maps, ensuring that accurate information is available for customers, as well as monitoring and responding to customer reviews in real time. This closed-loop feedback system allows you to react to customer experiences and proactively optimize your presence across directories. Its integration with other Zoho tools enables you to link reviews to leads or tickets in Zoho CRM or review ratings and sentiments in Zoho Analytics.
Standout features & integrations:
Features include review monitoring to track customer feedback across platforms, automated response capabilities to save time, and sentiment analysis to prioritize reviews. The platform also provides detailed analytics to help improve your business strategies.
Integrations include Zoho CRM, Zoho Desk, Google My Business, Facebook, Yelp, TripAdvisor, Twitter, LinkedIn, Instagram, and Slack.
Pros and cons
Pros:
- Automated response workflows
- Real-time review notifications
- Multi-platform review integration
Cons:
- No competitor review tracking
- No keyword-based filtering
Merchynt helps businesses boost local search rankings by generating, managing, and showcasing customer reviews. It automates the entire review collection process, making it easy for local customers to leave feedback.
Why I picked Merchynt: Merchynt’s 'Suggested Reviews' feature helps customers write better reviews by guiding them to mention what they liked most, boosting SEO and local search rankings. The tool can automatically generate personalized replies and enables you to approve suggested responses or allow the system to reply autonomously. It has a user-friendly dashboard and notifies you if review acquisition slows down with actionable suggestions to encourage more customer feedback.
Standout features & integrations:
Features include easy-to-use dashboards that provide a clear overview of your reviews. You can send automated review requests to customers, encouraging more feedback. The tool also offers analytics to help you understand trends and improve customer satisfaction.
Integrations include Google My Business, Facebook, Yelp, QuickBooks, Shopify, Square, Stripe, WooCommerce, WordPress, and Mailchimp.
Pros and cons
Pros:
- Built-in review flagger
- Seamless CRM integration
- Smart AI review prompts
Cons:
- No competitor review tracking
- No star rating filters
Gominga centralizes control over reviews, ratings, and customer interactions across thousands of Google My Business profiles. It’s highly scalable, allowing global brands with multiple locations to manage all customer feedback from a single dashboard.
Why I picked Gominga: Gominga offers scalability and can manage high volumes of reviews for businesses with multiple locations. It consolidates feedback from multiple sources into one platform to streamline the process, offers customizable reporting and dashboards, and integrates with existing CRM systems. Its advanced analytics provides insight into customer sentiment and behavior to help identify trends and measure performance.
Standout features & integrations:
Features include sentiment analysis to gauge customer emotions accurately. You can set up customizable workflows to prioritize and manage reviews effectively. The platform also offers a centralized dashboard that provides a comprehensive view of all your reviews in one place.
Integrations include Google, Amazon, eBay, TripAdvisor, Facebook, Yelp, Trustpilot, Bazaarvoice, Reevoo, and Instagram.
Pros and cons
Pros:
- Real-time sentiment tracking
- Smart response templates
- Wide platform coverage
Cons:
- Limited bulk response options
- No auto-tagging reviews
Synup is a review management platform that monitors, responds to, and generates reviews across multiple platforms through a single dashboard. It optimizes and maintains consistent business listings across 100+ directories and manages localized content, enabling businesses to rank higher locally and improve customer conversion rates.
Why I picked Synup: Synup utilizes natural language processing to analyze customer sentiment and provide insights into what clients appreciate or dislike about your business. It offers customizable response templates, a smart response system for automatically tailoring responses based on sentiment, star rating, location, or specific keywords, and escalation of negative reviews. The platform also offers advanced analytics and reporting capabilities for a complete overview of business performance.
Standout features & integrations:
Features include a listing accuracy checker that ensures your information is consistent across all platforms. You can use the insights dashboard to track performance metrics. The tool also offers automated review responses to help maintain a positive online presence.
Integrations include Google, Facebook, Yelp, Bing, TripAdvisor, Apple Maps, Instagram, Twitter, LinkedIn, and Foursquare.
Pros and cons
Pros:
- Multi-platform review monitoring
- Sentiment analysis insights
- AI-driven review responses
Cons:
- No auto-flag negative reviews
- Limited to local businesses
SocialPilot combines Google review management with powerful social media scheduling capabilities. It monitors, responds, and collects reviews while managing content publishing, helping brands stay consistent and connect better across all channels.
Why I picked SocialPilot: SocialPilot makes it easy to manage your Google reviews by combining review monitoring with your overall social media management. You can view, reply to, and stay on top of reviews right alongside your social media conversations. It automates common reputation management tasks, like scheduling responses to frequently asked questions and offering customizable templates that match your brand’s voice and tone. It also instantly notifies you whenever a new Google review comes in, so you never miss a chance to engage with your customers quickly.
Standout features & integrations:
Features include a content curation tool to help you find trending topics and ideas. The platform offers a client management feature, allowing you to handle multiple client accounts effortlessly. You can also customize reports to share insights with your team or clients.
Integrations include Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, Google My Business, Tumblr, VK, and Xing.
Pros and cons
Pros:
- Automated negative feedback alerts
- Multi-location review tracking
- Bulk review request automation
Cons:
- Inflexible reporting templates
- No support for video reviews
Other Google Review Management Software
Here are some additional Google review management software options that didn’t make it onto my shortlist but are still worth checking out:
- Localo
For local SEO boost
- ReviewFlowz
For automated review alerts
- Sprinklr
For enterprise-level insights
- Podium
For text-based interactions
- Local Ranking
For small business SEO
- Revyoo
For review generation campaigns
- Birdeye
For multi-location businesses
Google Review Management Software Selection Criteria
When selecting the best Google review management software to include in this list, I considered common buyer needs and pain points like the ability to efficiently track reviews and respond promptly. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Monitor online reviews
- Respond to customer feedback
- Generate review reports
- Manage multiple review platforms
- Automate review requests
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Sentiment analysis tools
- Geo-targeting capabilities
- Customizable review widgets
- Advanced analytics dashboards
- Multi-language support
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Responsive design for all devices
- Customizable user settings
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates and guides
- Onboarding webinars
- Supportive chatbots for new users
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 availability
- Multiple support channels
- Knowledgeable support staff
- Fast response times
- Comprehensive help documentation
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Features included at each pricing tier
- Cost savings for annual plans
- Flexibility in subscription options
- Return on investment potential
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned pros and cons
- Frequency of updates and improvements
- Real-world use cases shared
- Customer loyalty and retention rates
How to Choose Google Review Management Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
| Scalability | Ensure the software can grow with your business. Look for tools that can handle increasing reviews and expand functionalities as needed. |
| Integrations | Check if it integrates with platforms you use, like CRM systems or social media channels, to streamline your workflow. |
| Customizability | Choose a tool that lets you tailor dashboards and reports to your needs, giving you control over how you view and manage reviews. |
| Ease of Use | Opt for software with an intuitive interface to minimize training time for your team and avoid frustration. |
| Budget | Consider your budget and look for a solution that offers good value, balancing features with cost-effectiveness. |
| Security Safeguards | Verify that the tool complies with data protection regulations and offers strong security measures to protect customer data. |
| Support | Look for vendors offering robust customer support through multiple channels, ensuring help is available when needed. |
| Analytics | Ensure the software provides insightful analytics to help you make data-driven decisions and improve your review management strategies. |
Trends in Google Review Management Software
In my research, I sourced countless product updates, press releases, and release logs from different Google review management software vendors. Here are some of the emerging trends I’m keeping an eye on:
- AI-Driven Insights: AI is being used to analyze customer sentiment and predict trends. This helps businesses understand feedback at a deeper level. Some vendors are offering AI-powered dashboards that highlight key insights and suggest actions.
- Video Reviews: Video content is becoming more popular, and some platforms now allow customers to upload video reviews. This adds a personal touch and can enhance trust. Businesses can leverage these for more engaging marketing content.
- Real-Time Feedback: Instant feedback collection is gaining traction, allowing businesses to address issues as they arise. This feature helps improve customer satisfaction and retention. Vendors are developing tools that notify businesses immediately when a review is posted.
- Custom Review Widgets: More tools are offering customizable review widgets that match a brand's aesthetics. This makes it easier for businesses to display reviews on their websites in a way that aligns with their branding.
- Sentiment Tracking Over Time: Vendors are focusing on tools that track sentiment changes over time, helping businesses see how their reputation evolves. This trend allows for long-term strategic planning based on customer feedback patterns.
What Is Google Review Management Software?
Google review management software helps businesses monitor, respond to, and analyze customer reviews on Google. It is used by marketing professionals, customer service teams, and business owners to enhance online reputation and customer satisfaction.
Its features include sentiment analysis, real-time feedback collection, and customizable review widgets to help understand customer sentiment, address issues promptly, and maintain brand consistency. Overall, these tools provide businesses with valuable insights to improve service and build customer trust.
Features of Google Review Management Software
When selecting Google review management software, keep an eye out for the following key features:
- Sentiment analysis: This feature helps you understand the tone of customer feedback to make informed decisions based on customer sentiment.
- Real-time feedback collection: Allows you to receive and respond to reviews as they come in, improving customer satisfaction and engagement.
- Customizable review widgets: Lets you display reviews on your website in a way that aligns with your brand's look to enhance trust and credibility.
- Automated review alerts: Notifies your team immediately when new reviews are posted, ensuring timely responses and proactive reputation management.
- Centralized dashboard: Provides a comprehensive view of all platform reviews for managing and tracking customer feedback.
- Local ranking tracking: Monitors your business's position in local search results to help you optimize your local SEO strategy.
- AI-driven insights: Uses artificial intelligence to highlight key trends and insights from customer reviews, guiding strategic decisions.
- Video review support: Allows customers to submit video reviews, adding a personal touch to feedback and enhancing marketing efforts.
- Custom notification settings: Enables you to tailor alerts and notifications to fit your workflow so your team stays informed without being overwhelmed.
Benefits of Google Review Management Software
Implementing Google review management software provides several benefits for your team and your business. Here are a few you can look forward to:
- Improved customer satisfaction: Real-time feedback collection and automated alerts help you address issues swiftly and enhance customer satisfaction.
- Enhanced brand reputation: Sentiment analysis and centralized dashboards allow you to monitor and improve your online reputation effectively.
- Increased local visibility: Local ranking tracking aids in optimizing your local SEO efforts and boosts your business’s visibility in local searches.
- Efficient review management: Customizable widgets and centralized dashboards make managing and displaying reviews more efficient.
- Data-driven decisions: AI-driven insights provide valuable trends and analytics, guiding your strategic business decisions.
- Engaging marketing content: Video review support enables customers to share personal experiences, enriches your marketing content, and builds trust.
- Tailored user experience: Custom notification settings ensure your team receives relevant alerts, keeping them informed and focused on what matters.
Costs and Pricing of Google Review Management Software
Selecting Google review management software requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in Google review management software solutions:
Plan Comparison Table for Google Review Management Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0/user/ month | Basic review monitoring, limited feedback response, and essential reporting. |
| Personal Plan | $5-$25/ user/month | Review monitoring, automated alerts, sentiment analysis, and basic reporting and analytics. |
| Business Plan | $30-$75/ user/month | Multi-location support, customizable dashboards, advanced analytics, and automated review requests. |
| Enterprise Plan | $100-$200/user/month | Comprehensive reporting, AI-driven insights, dedicated support, and full integration capabilities. |
Google Review Management Software FAQs
Here are some answers to common questions about Google review management software:
How does the Google review system work?
Google reviews allow customers to rate businesses using a star system and provide written feedback about their experience. These reviews appear on Google Search and Google Maps, visible to anyone searching for the business. They help inform potential customers and influence business reputation.
What violates Google review policy?
Google doesn’t allow deceptive or inaccurate reviews. Users can’t mislead others or falsely attribute reviews to unauthorized individuals or organizations. Violating these guidelines can result in review removals, affecting your business’s credibility and online presence.
How can I respond to negative reviews effectively?
Respond promptly and professionally to negative reviews. Acknowledge the customer’s experience and offer to resolve the issue privately. This shows potential customers you care about feedback and are committed to improving their experience, which can enhance your reputation.
Can I automate review responses?
Yes, many review management tools offer automated response features. These tools allow you to set up templates for common feedback scenarios, saving time and ensuring consistent communication. However, personalized responses may still be necessary for more complex issues.
How do I integrate review management software with existing systems?
Most review management software solutions offer integrations with CRM platforms and social media channels. This allows you to streamline workflows, keep customer data organized, and manage reviews from a single interface, enhancing efficiency and collaboration.
Can I automate responses to Google reviews?
Yes, many Google review management tools offer automation features for responding to reviews. You can set up templates for common responses, saving time while maintaining a personal touch. However, it’s important to customize replies when addressing specific concerns to show genuine customer engagement.
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