20 Best Amazon PPC Software Reviewed In 2025
Best Amazon PPC Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
Amazon PPC software is a valuable asset for any company looking to optimize its online presence. With the right software, teams can significantly increase product visibility, ensuring their offerings appear prominently in search results and reach a wider audience. Additionally, these tools help with conversion rates by targeting the right customers with precise advertising strategies.
However, finding the right Amazon PPC software can be challenging, especially with so many available options on the market. Using my experience with marketing software, I tested and compared several of the top available Amazon PPC software. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident you’ll discover your next Amazon PPC software in the list below.
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Best Amazon PPC Software Summary
This comparison chart summarizes pricing details for my top Amazon PPC software selections, helping you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 |  Trellis Trellis' main dashboard provides users with a comprehensive view of their advertising campaigns, performance metrics, and optimization opportunities. | Best for AI-driven ad scaling | Free demo available | From $299/month | Website |
| 2 |  Sellozo Sellozo aims to increase Amazon sales through advertising strategies. | Best for predictive bid adjustment | Free demo available | Pricing upon request | Website |
| 3 |  Ad Badger Ad Badger aims to enhance advertising performance and profitability. | Best for bid optimization by ROI | Free demo available | Pricing upon request | Website |
| 4 |  AiHello AiHello optimizes advertising campaigns and enhances advertising efficiency. | Best for AI-based bid optimization | Free demo available | From $175.99/month | Website |
| 5 |  Sellerboard Sellerboard optimizes Amazon sellers’ pay-per-click (PPC) advertising. | Best for profit analytics | 30-day free trial | From $15/month | Website |
| 6 |  PPC Entourage PPC Entourage simplifies campaign management through visual data analysis and automation. | Best for detailed search term analysis | Free trial available | Pricing upon request | Website |
| 7 |  Seller Labs Pro Seller Labs Pro aims to optimize advertising strategies and boost sales performance. | Best for keyword performance tracking | Free trial available | From $39/month (billed annually) | Website |
| 8 |  Zon.Tools Zon.Tools aims to simplify ad optimization with automated bid adjustments and keyword management. | Best for bulk campaign management | 30-day $1 trial | From $9/month | Website |
| 9 |  SellerApp SellerApp aims to increase brands’ growth and ROI through expert advertising strategies. | Best for real-time insights | Free demo available | From $99/user/month | Website |
| 10 |  PPC Ninja PPC Ninja specializes in Amazon PPC campaigns with multi-level target ACoS features. | Best for custom rule-based automation | 14-day free trial | From $199/month | Website |
How To Choose Amazon PPC Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind.
| Factor | What to Consider |
| Scalability | Will the software grow with your team? |
| Integrations | Does it integrate with your current systems and tools? |
| Customizability | Can the software be tailored to fit your specific needs? |
| Ease of Use | Is the software user-friendly for you and your team? |
| Budget | Does the software fit within your financial constraints? |
| Security Safeguards | Does it offer strong security features to protect your data? |
Best Amazon PPC Software Reviews
Below are my detailed summaries of my shortlist’s best Amazon PPC software. My reviews thoroughly examine each tool’s key features, pros and cons, integrations, and ideal use cases to help you find the best one.
Trellis is an ecommerce merchandising and advertising software that provides brands with Amazon PPC automation tools to scale revenue growth. It offers AI-powered advertising solutions to help you optimize your product listings and maximize profitability.
Why I picked Trellis: I like its AI-powered ad scaling, which helps you optimize your advertising efforts by automatically adjusting bids and targeting to maximize your return on investment. This means you can achieve better ad performance without constant manual adjustments.
Standout Features & Integrations:
Features include dynamic pricing, which automatically adjusts prices based on market conditions and competitor pricing. It also offers product content optimization, which enhances your listings with SEO-rich content to improve visibility and conversion rates, and product promotion tools that help you manage deals and discounts.
Integrations include Amazon and Walmart.
Pros and cons
Pros:
- Dynamic pricing keeps products competitively priced
- Comprehensive market intelligence
- AI-powered ad scaling
Cons:
- Initial learning curve for new users
- Mostly focused on Amazon and Walmart
Sellozo offers Amazon PPC management services that enhance sales and reduce advertising costs. It's designed for businesses looking to increase their Amazon sales with effective advertising strategies.
Why I picked Sellozo: It combines AI technology with human strategy to help optimize your advertising campaigns. Its keyword strategies and analytics also help maximize your ad spend efficiency. The ProductVu Dashboard provides insights into your campaigns, making managing and optimizing your ad efforts easier.
Standout Features & Integrations:
Features include AI-driven dayparting, advanced keyword ranking strategies, and detailed analytics through the ProductVu Dashboard. These features help you manage your campaigns more effectively and make data-driven decisions. You and your team can focus on growing your business while Sellozo handles the complexities of PPC management.
Integrations include Amazon Seller Central, Amazon Advertising API, DesignRush, and Shopify.
Pros and cons
Pros:
- Advanced keyword strategies
- Detailed analytics
- AI-driven dayparting
Cons:
- Requires ongoing management
- Learning curve
Ad Badger is an Amazon PPC optimization tool designed to enhance advertising performance and profitability for Amazon sellers. It aims to lower the Advertising Cost of Sales (ACOS) while increasing user revenue.
Why I picked Ad Badger: It simplifies the management of Amazon PPC campaigns with smart automation tools. You can reduce ACOS efficiently with features like bid optimization and negative keyword automation. The platform includes educational resources like a PPC course to help you master PPC strategies quickly. This makes it accessible for users of all skill levels.
Standout Features & Integrations:
Features include tools for managing Amazon PPC campaigns, automated bid adjustments, and negative keyword identification. These features help you reclaim wasted ad spend and generate more sales. The platform also offers educational resources to improve your PPC skills.
Integrations include Amazon Seller Central, Amazon Vendor Central, and Kindle Direct Publishing (KDP).
Pros and cons
Pros:
- Frequent updates
- Detailed analytics
- Effective support
Cons:
- Limited to Amazon PPC
- Requires consistent monitoring
AiHello is an Amazon PPC ads automation software designed to optimize advertising campaigns for sellers on the platform. Its main user base includes Amazon sellers and ecommerce managers looking to enhance advertising efficiency and reduce costs. Essential business functions of AiHello include automated bid adjustments, keyword optimization, and budget management.
Why I picked AiHello: It offers automated bid adjustments and keyword optimization, helping you improve product rankings and save time. The campaign creator simplifies your advertising efforts, making it easier to manage multiple campaigns. With dedicated account management support, users have seen significant sales growth and increased visibility with its user-friendly tools.
Standout Features & Integrations:
Features include automated bid adjustments, keyword management, and a complete campaign creator. Your team can manage multiple client profiles within a single account, and the platform supports real-time order fulfillment. The software also includes tools for inventory forecasting and automated customer follow-ups.
Integrations include Amazon, Shopify, and WooCommerce.
Pros and cons
Pros:
- Campaign creator
- Keyword management
- Automated bid adjustments
Cons:
- Limited customization
- Requires setup time
Sellerboard is a platform tailored for Amazon sellers to optimize Amazon sellers’ pay-per-click (PPC) advertising. It enables users to track performance and profitability across accounts, campaigns, and keywords.
Why I picked Sellerboard: It automates bidding strategies based on user-defined goals like profit maximization and product launches. It offers manual approval options and the ability to identify high-performing keywords. The platform also provides a demo account for users to explore its features without registration.
Standout Features & Integrations:
Features include automated bidding strategies, manual approval options, and keyword performance tracking. You can also explore the platform with a demo account without registering.
Integrations include Amazon Seller Central, Zapier, and Slack.
Pros and cons
Pros:
- Data-driven insights
- Manual approval options
- Automated bid management
Cons:
- Limited marketplace support
- Requires continuous monitoring
PPC Entourage is software designed for optimizing Amazon PPC campaigns. Amazon sellers, agencies, and businesses primarily use it. It simplifies campaign management by providing visual data analysis and automation, allowing users to optimize their ads with minimal effort.
Why I picked PPC Entourage: This tool supports all Amazon ad types and offers features like customizable reporting and advanced advertising analytics. You can use multi-channel campaign templates and benefit from data-driven insights. The easy-to-use interface makes it simple to manage campaigns and increase profitability. Regular updates ensure the software meets the needs of its user base.
Standout Features & Integrations:
Features include customizable reporting, bulk management, and advanced advertising analytics. The software supports all Amazon ad types, providing visual data analysis and automation. You can also use multi-channel campaign templates to optimize ads.
Integrations include Amazon Ads, Amazon Seller Central, and other native Amazon services.
Pros and cons
Pros:
- Easy-to-use interface
- Customizable reporting
- Supports all Amazon ad types
Cons:
- No mobile app
- Requires learning time
Seller Labs Pro is an Amazon PPC software designed to optimize advertising strategies and improve sales performance for Amazon sellers. It primarily caters to sellers looking to manage their sales, reviews, and profitability.
Why I picked Seller Labs Pro: This platform offers automated campaign management, providing users with automated suggestions for ad scheduling and bidding optimization. You can access up to two years of historical data to identify trends and improve keyword bidding. The software also offers performance optimization features that help replicate successful campaigns and manage advertising costs.
The Advertising Center provides intelligent suggestions and live updates to Seller Central.
Standout Features & Integrations:
Features include automated campaign management, data insights, and the storage of up to two years of historical data. It also provides performance optimization tools and a user-friendly interface in the Advertising Center.
Integrations include Amazon Marketplace, Amazon Seller Central, Google Sheets, and Selling Partner API.
Pros and cons
Pros:
- User-friendly interface
- Provides live updates
- Offers intelligent suggestions
Cons:
- May need additional tools
- Requires regular monitoring
Zon.Tools is an enterprise Amazon PPC automation and management software tailored for optimizing Sponsored Products Ads. It is designed for businesses and marketers looking to simplify their Amazon PPC campaigns.
Why I picked Zon.Tools: It offers features like Auto-Mate 3.0, which adjusts bids to meet ACoS goals, and KeyWord Miner, which automatically adds converting search terms to campaigns. Other tools include Target Miner, which expands ad reach by adding relevant ASINs, and Bid Gambler, which increases impressions for low-performing keywords. It also includes KeyWord Guardian, which monitors spending and adjusts bids.
Standout Features & Integrations:
Features include Auto-Mate 3.0 for automated bid adjustments, Keyword Miner for adding converting search terms, and Bid Gambler for increasing bids on low-performing keywords. Other features include Term-inator to negate ineffective terms and Asin-ator to improve targeting.
Integrations include Campaign-Group setups (PGNs), Amazon Seller Central, Zapier, and Helium 10.
Pros and cons
Pros:
- Expands ad reach
- Converts search terms automatically
- Automated bid adjustments
Cons:
- Limited customer support
- Requires regular monitoring
SellerApp is an Amazon PPC agency designed to help brands increase their growth and ROI through expert advertising strategies. It mainly targets Amazon sellers and offers key business functions like campaign evaluation, performance advertising, and continuous support.
Why I picked SellerApp: With a team of certified PPC experts, your team can expect a data-driven approach to optimizing campaigns. It uses ad formats such as Sponsored Products, Sponsored Brands, and Sponsored Display ads to engage customers. The service includes campaign evaluation and regular updates on key metrics. SellerApp is known for managing significant ad spending with demonstrable results in increasing sales and market share.
Standout Features & Integrations:
Features include keyword optimization, bid management, and a free PPC audit tool. You get detailed insights and regular updates on your campaign performance. The platform also emphasizes transparency and collaboration with clients.
Integrations include Amazon Advertising API, Amazon Seller Central, WooCommerce, Shopify, and Sellercloud.
Pros and cons
Pros:
- Certified PPC experts
- Advanced AI technology
- Data-driven approach
Cons:
- Complex for beginners
- Requires constant monitoring
PPC Ninja is an advertising tool designed for Amazon sellers, particularly those generating 7 to 9 figures in revenue. It specializes in managing Amazon PPC campaigns and offers features like multi-level target ACoS settings and bid optimization strategies.
Why I picked PPC Ninja: The platform emphasizes long-tail keywords for better ad performance and includes a 30-point SOP checklist for campaign management. Users appreciate its user-friendly interface and managed services, making it easier to enhance campaign performance. It also provides transparent reporting and flexible managed services that help you manage your advertising campaigns.
Standout Features & Integrations:
Features include multi-level target ACoS settings, bid optimization, and a 30-point SOP checklist for effective campaign management. The platform also offers a smart bidding algorithm emphasizing long-tail keywords to increase ad performance.
Integrations include Google Ads, Walmart Ads, and Amazon Ads.
Pros and cons
Pros:
- Transparent reporting
- Effective managed services
- User-friendly interface
Cons:
- Complex setup process
- Manual intervention needed
Other Amazon PPC Software
Here are some additional Amazon PPC software options that didn’t make it onto my shortlist but are still worth checking out.
- BidX
For automatic keyword harvesting
- M19
For AI-driven campaign management
- RevenueWize
For profit margin tracking
- Channable
For multi-marketplace integration
- Advigator
For hourly bid adjustments
- Perpetua
For automated keyword discovery
- Jungle Scout Advertising Analytics
For comprehensive PPC analysis
- Adtomic
For AI-driven automation
- Jungle Scout Cobalt
For enterprise-level automation
- Epinium
For AI-driven campaign management
Amazon PPC Software Selection Criteria
When selecting the best Amazon PPC software for this list, I considered everyday buyer needs and pain points, such as optimizing ad spend and improving campaign performance. I also used the following framework to keep my evaluation structured and fair.
Core Functionality (25% of total weighting score)
Each solution had to fulfill these common use cases to be considered for inclusion in this list:
- Manage keyword bids
- Automate campaign creation
- Generate performance reports
- Identify negative keywords
- Optimize ad placements
Additional Standout Features (25% of total weighting score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven bid adjustments
- Automated dayparting
- Integration with external analytics tools
- Customizable rule-based automation
- Multi-marketplace support
Usability (10% of total weighting score)
To get a sense of the usability of each system, I considered the following:
- Intuitive user interface
- Customizable dashboards
- Easy navigation
- Minimal learning curve
- Mobile accessibility
Onboarding (10% of total weighting score):
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Pre-built templates
- Interactive product tours
- Access to live webinars
- Responsive chatbots
Customer Support (10% of total weighting score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 customer service availability
- Dedicated account managers
- Comprehensive knowledge base
- Community forums
- Response time for queries
Value For Money (10% of total weighting score)
To evaluate the value for money of each platform, I considered the following:
- Pricing tiers
- Free trial availability
- Cost relative to competitors
- Included features per pricing tier
- Scalability of plans
Customer Reviews (10% of total weighting score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction rating
- Commonly cited pros and cons
- Frequency of software updates
- Quality of customer service
- Ease of achieving ROI
Trends In Amazon PPC Software
In my research, I sourced countless product updates, press releases, and release logs from different amazon ppc software vendors. Here are some of the emerging trends I’m keeping an eye on:
- Artificial Intelligence and Machine Learning: These technologies are used for predictive analytics and real-time bid adjustments.
- Audience Targeting: Enhanced audience segmentation capabilities allow advertisers to tailor their campaigns more precisely.
- Voice and Visual Search: As more consumers use voice-activated devices and visual search tools, PPC software is adapting to include these functionalities.
- Dynamic Creative Optimization: This feature automates the creation of multiple ad variations to test which performs best.
- Data-Driven Insights: Comprehensive analytics dashboards are becoming more advanced, providing deeper insights into campaign performance.
What Is Amazon PPC Software?
Amazon PPC software is designed to help Amazon sellers manage and optimize their pay-per-click advertising campaigns on the Amazon marketplace. Ecommerce professionals and digital marketers generally use these tools to help increase product visibility and sales on Amazon.
These tools provide value by automating bid adjustments, keyword optimization, and performance tracking, making ad management more efficient and effective. Automated keyword discovery, bid management, and performance analytics help users save time and improve ad performance.
These tools allow sellers to maximize their return on investment by optimizing their ad spend and increasing the visibility of their products.
Features Of Amazon PPC Software
When selecting amazon ppc software, keep an eye out for the following key features:
- Keyword research tool: A strong keyword research tool helps identify high-performing keywords, enabling you to target the right audience and improve ad visibility.
- Budget management: This feature allows you to control and allocate your advertising budget efficiently, ensuring you don't overspend while maximizing ROI.
- Bid management automation: Automates bid adjustments based on performance data, helping you achieve optimal ad placements without constant manual intervention.
- Multi-marketplace capabilities: Supports advertising across various Amazon marketplaces, making managing and optimizing campaigns globally easier.
- In-depth analytics dashboard: Provides comprehensive insights and performance metrics, allowing for data-driven decision-making and strategy adjustments.
- Campaign automation: Facilitates creating and managing campaigns with minimal manual input, saving time and reducing errors.
- Negative keyword management: Helps exclude non-performing or irrelevant keywords, improving ad relevance and reducing wasted spend.
- Dayparting: Allows you to schedule ads to run at specific times of the day, optimizing ad spend and targeting peak shopping times.
- Repricing tools: Adjust product prices dynamically based on market conditions and competitor pricing, helping you stay competitive.
- Customer support: Ensures access to expert help and resources, aiding in troubleshooting and maximizing the effectiveness of your advertising efforts.
Benefits Of Amazon PPC Software
Implementing Amazon PPC software provides several benefits for your team and your business. Here are a few you can look forward to:
- Increased visibility: Boost your product’s presence on Amazon with targeted ads that reach more potential customers.
- Time savings: Automate routine tasks like bid adjustments and keyword management, freeing up time for other important activities.
- Better targeting: Use advanced targeting options to reach specific customer segments, improving ad relevance and performance.
- Cost-effective: Manage your budget efficiently by setting maximum bid amounts and only paying for clicks that drive traffic.
- Measurable results: Track performance metrics in real-time, allowing for quick adjustments and improved decision-making.
- Improved sales: Enhance your sales potential by driving more qualified traffic to your product listings.
- Competitive edge: Stay ahead of competitors by optimizing your ad strategies based on continuous data analysis.
Costs & Pricing Of Amazon PPC Software
Selecting Amazon PPC software requires understanding the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes standard plans, their average prices, and typical features included in Amazon PPC software solutions.
Plan Comparison Table for Amazon PPC Software
| Plan Type | Average Price | Common Features |
| Free Plan | $0 | Basic keyword research, limited campaign management, and basic reporting. |
| Personal Plan | $15-$50/ user/month | Enhanced keyword research, automated bidding, detailed analytics, and support. |
| Business Plan | $100-$300/ user/month | Advanced targeting, multi-user support, API access, premium customer support, and A/B testing. |
| Enterprise Plan | $500-$2000+/ month | Custom solutions, dedicated account manager, unlimited users, advanced integrations, and comprehensive reporting. |
Amazon PPC Software FAQs
Here are some answers to common questions about Amazon PPC Software:
How can Amazon PPC software improve your ad campaigns?
Amazon PPC software can help you optimize your ad spend by automatically adjusting bids based on performance data. It can also provide detailed analytics, helping you understand which keywords drive sales and which do not. This allows your team to make data-driven decisions to improve campaign effectiveness.
Are there any Amazon PPC software tools that integrate with other platforms?
Many Amazon PPC tools offer integrations with other e-commerce platforms and analytics tools. For example, some software can sync with Shopify, Google Analytics, and other marketing platforms, giving you a more comprehensive view of your ad performance across different channels.
How do you choose the best Amazon PPC software for your business?
When choosing Amazon PPC software, consider factors like ease of use, features offered, and customer support. Look for tools that provide comprehensive analytics, automation capabilities, and a user-friendly interface. It’s also a good idea to check reviews and possibly try out a demo or trial version to see if it fits your needs.
Can Amazon PPC software help reduce ad spending?
Amazon PPC software can help reduce ad spend by optimizing your bids and targeting the most effective keywords. Automated rules and AI-driven adjustments ensure you’re not overspending on underperforming ads. This allows you to allocate your budget more efficiently and get better returns on your investment.
What should you look for in an Amazon PPC software's reporting features?
Look for software that offers customizable reports, real-time data, and clear visualizations. It is important to be able to drill down into specific metrics like conversion rates, ROI, and ACoS (Advertising Cost of Sales). Good reporting features help you understand how your ads perform and where you can improve.
Is it worth investing in paid Amazon PPC software over free tools?
Investing in paid Amazon PPC software is often worth it for the advanced features and support you receive. Free tools may offer basic functionalities, but paid versions typically provide stronger analytics, better automation, and dedicated customer support. These features can save you time and help you achieve better ad performance.
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