14 Market Research Newsletters to Read in 2024
If you don't have the budget to hire a trend-spotting and analysis agency when building your marketing plan, you must sign up for a market research newsletter. It's the most affordable way to separate signal from noise.
The sheer amount of data available today means you risk getting bogged down by irrelevant insights if you surf the Internet for trends or market insights that will inform your latest marketing approach.
Here's a list of market research newsletters I keep bookmarked on my Chrome browser.
Best Market Research Newsletters Shortlist
Here's a shortlist of the best market research newsletters I think are worth signing up for in 2024:
- Trends by HubSpot - For digital marketing trends
- Market Research Update by Ray Morgan - For Australian market insights
- The Insights Newsletter - For data-driven decision making
- Research Live - For global market research news
- Intervista Newsletter - For Swiss market research updates
- Statista Newsletter - For statistical data and reports
- eMarketer - For digital marketing statistics
- Media Pulse by Nielsen - For consumer behavior analysis
- Gartner Newsletter for Marketing Leaders - For strategic marketing insights
- Euromonitor International - For global market analysis
- Mintel Spotlight - For consumer and market analysis
- Research and Markets - For industry-specific research reports
- GreenBook Newsletter - For market research industry trends
- The Story Newsletter by Harris Poll - For public opinion and polling data
Find more details about each newsletter below.
We've also got a great list of market research courses if you're looking to go a step further in your marketing research learning journey.
Best Market Research Newsletters Shortlist
1. Trends by HubSpot - For digital marketing trends
The Trends by HubSpot newsletter is my trusted source for data-backed insights, industry commentary, and in-depth analysis of innovative business ideas and strategic opportunities across various industries.
- Audience: Business builders, owners, and entrepreneurs
- Size: 350,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The weekly newsletter discusses emerging trends in content creation and social media optimization and the shift of content towards more authentic and value-driven narratives. They also explore important industry news, changes in search engine algorithms, keyword strategies, techniques to improve organic search rankings, and more.
2. Market Research Update by Ray Morgan - For Australian market insights
The Market Research Update newsletter by Roy Morgan provides unbiased, up-to-date information on Australia and New Zealand’s latest market research news, consumer insights, and opinion poll results.
- Audience: Market researchers, business professionals, and policymakers in Australia and New Zealand
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter updates subscribers on consumer sentiment and spending behaviors across different sectors. It analyzes consumer spending patterns, preferences, and trends in retail and explores societal changes, lifestyle shifts, consumer preferences, and market forecasts on domestic and international travel.
The Market Research Update newsletter also covers insights into Australia’s financial services, public health trends, and new technologies that impact consumers and businesses.
3. The Insights Newsletter - For data-driven decision making
The Insights newsletter by Standard Insights offers survey results and expert analysis on the latest trends in consumer behavior across Asia. It provides data-driven insights and its application in business decision-making to enhance customer experience and drive growth.
- Audience: Business professionals and decision-makers in Asia
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter discusses using AI and machine learning for predictive analytics and improved decision-making. It features strategies for using data to personalize customer interactions, marketing campaigns, and customer journeys and techniques for quantifying the ROI from AI and data analytics initiatives. Additionally, it offers insights into emerging market trends and how data can guide business strategies, streamline operations, and increase efficiency.
4. Research Live - For global market research news
The Research Live Newsletter covers data analytics, consumer behavior, the impact of emerging technologies on research methodologies, and a comprehensive coverage of global market research news.
- Audience: Market researchers and industry professionals
- Newsletter Frequency: Daily and weekly options
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter highlights the latest trends and developments in the market research industry worldwide. It covers new methodologies and technologies, and analyses of shifting consumer behaviors, market dynamics, and consumer trends across different regions. Additionally, it updates readers on key players, mergers and acquisitions, and new regulations affecting market research globally.
5. Intervista Newsletter - For Swiss market research updates
The Intervista newsletter provides insights into the latest developments in digital transformation, customer experience, data-driven strategies, and qualitative market research on the Swiss market.
- Audience: Market researchers and industry professionals in Switzerland
- Newsletter Frequency: Quarterly
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter offers insights into the preferences, trends, and shifts in consumer behavior within Switzerland. You'll get analysis of industry-specific trends and developments unique to the Swiss market. It also discusses sustainability trends and their influence on consumer choices, new regulations and technologies, and their impact on market research.
6. Statista Newsletter - For statistical data and reports
The Statista Newsletter delivers the latest statistics, reports, infographics, and expert analyses on consumer behavior, digital markets, economic trends, and industry forecasts on over 1,000 markets.
- Audience: Business professionals, researchers, and academics
- Newsletter Frequency: Daily and weekly options
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter highlights data on purchasing habits, preferences, and shifts in consumer behavior, and updates on economic data, including GDP, inflation rates, and employment statistics. It covers insights into digitalization trends, predictions and projections for various industries and markets, and statistical reports on corporate performance and investments.
7. eMarketer - For digital marketing statistics
The eMarketer newsletter, a leading marketing newsletter, focuses on digital marketing, media, and commerce trends. It provides actionable analysis and reports on online advertising, social media, e-commerce, and consumer behavior, making it an essential source for staying updated with the latest marketing news.
- Audience: Marketing professionals and business leaders
- Size: 500,000+ subscribers
- Newsletter Frequency: Daily
- Cost: Free
- Subscribe here
Why Subscribe:
This market research newsletter covers various advertising trends, including data on digital ad spending, effectiveness, consumer interaction with digital content, and online shopping habits. It provides analyses on user and app engagement, mobile device usage, online sales trends, and digital retail strategies.
It gives insights into how businesses adapt to digital technologies and updates on global data protection laws and their impacts on digital marketing practices.
8. Media Pulse by Nielsen - For consumer behavior analysis
The Media Pulse by Nielsen offers up-to-date analysis, valuable insights, and expert commentary on advertising effectiveness, audience measurement, and shifts in consumer habits across various industries, providing solutions for media planning and marketing optimization through informative blog posts.
- Audience: Business professionals, startups, and marketers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The Media Pulse newsletters help businesses understand and adapt to changing consumer behaviors by providing insights into how consumers engage with various media platforms and how different consumer segments respond to advertising campaigns across channels.
It delivers analysis of factors influencing brand equity, consumer attitudes toward sustainability, and how economic shifts and crises influence consumer spending and behavior.
9. Gartner Newsletter for Marketing Leaders - For strategic marketing insights
The Gartner Newsletter for Marketing Leaders covers the latest trends, best practices, and emerging technologies in the marketing field. It offers expert analyses of customer experience, digital transformation, and data-driven marketing strategies.
- Audience: Marketing leaders and business professionals
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
This market research newsletter offers insights for navigating and leveraging digital changes in marketing, including the latest advancements in generative AI and best practices for enhancing user experience. It features strategies for integrating and optimizing various marketing channels, techniques for measuring and maximizing marketing metrics, and provides guidance on leading teams and using data analytics to inform strategies.
10. Euromonitor International - For global market analysis
The Euromonitor International Newsletter covers data-driven reports, expert commentaries, and strategic forecasts on global economic shifts, market opportunities, and industry developments to help navigate challenges and explore new pathways for growth.
- Audience: Business professionals and decision-makers
- Newsletter Frequency: Monthly
- Cost: Free
- Subscribe here
Why Subscribe:
The Euromonitor International Newsletter focuses on global economic shifts and their impacts on various industries. It discusses the changing customer preferences, opportunities, and risks in developing markets, trends, and data on sustainability practices and their influence on global markets. The newsletter explores how digitalization is reshaping industries and the impact of urbanization on consumer demand and market structures.
11. Mintel Spotlight - For consumer and market analysis
The Mintel Spotlight Newsletter focuses on consumer behavior, market innovations, future trends, emerging opportunities, and challenges in the food and drink, beauty, retail, and technology sectors.
- Audience: Business professionals and industry leaders
- Newsletter Frequency: Monthly
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter focuses on evolving consumer behaviors and the latest food, beauty, and retail sector innovations, It provides predictions and strategic outlooks for different industries and detailed reports on how different demographics shape markets, as well as global events and economic changes that impact consumer behavior.
The newsletter analyzes digital consumer trends, including online shopping behaviors, social media influence, digital consumption, and brand management and product innovation trends.
12. Research and Markets - For industry-specific research reports
The Research and Markets newsletter highlights detailed data, upcoming reports, and forecasts to inform business decisions in the technology, healthcare, finance, and consumer goods sectors.
- Audience: Business professionals and researchers
- Cost: Free
- Subscribe here
Why Subscribe:
This market research newsletter covers several key topics to industry-specific research reports, including tech advancements and their impact on different sectors, in-depth analyses of trends in healthcare, biotech, and pharmaceuticals, and the latest updates on energy markets, sustainability, and environmental issues. It also covers market trends in consumer products and insights into innovations and market dynamics within the aerospace and defense sectors.
13. GreenBook Newsletter - For market research industry trends
The GreenBook newsletter focuses on innovative methodologies and technologies, and industry trends in the market research and consumer insights industry. It provides expert opinions, case studies, and thought leadership in the global research community.
- Audience: Market researchers and industry professionals
- Size: 67,000+ subscribers
- Newsletter Frequency: Weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The newsletter updates subscribers on the latest technologies and tools in market research and how emerging technologies like AI and big data are transforming the industry. It explores consumer behaviour trends, as well as steps being made to improve the research processes and outcomes.
Additionally, the GreenBook newsletter discusses the regulatory changes and best practices in data protection and real-world examples of innovative research projects.
14. The Story Newsletter by Harris Poll - For public opinion and polling data
The Story Newsletter by Harris Poll delivers insights and data-driven stories that explore public opinion and trends in the politics, health, technology, and consumer behavior sectors. It summarizes the latest polls and research findings to understand public sentiment and market trends.
- Audience: Business leaders and decision-makers
- Newsletter Frequency: Bi-weekly
- Cost: Free
- Subscribe here
Why Subscribe:
The market research newsletter explores the perspectives of the public, including their sentiments on voting, election polls, and political and public opinions on key social topics like climate change, education, and equality. It also discusses the public attitudes on health issues, trust, and ethical practices of companies and brands, and international relations and global policies.
Additionally, it highlights polls on the economy, employment, natural disasters, and public health emergencies.
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