17 Best Marketing Strategy Courses to Take in 2025
These marketing strategy courses offer a valuable opportunity to learn from industry experts who specialize in strategic planning and market positioning. Here's a summary of each course to help you determine who it's for and how it can enhance your marketing approach.
Best Marketing Strategy Courses Shortlist
Here's my shortlist of the best marketing strategy courses I think are helpful:
- Marketing Strategy: Competitive Intelligence (LinkedIn Learning)
- Digital Marketing Strategy (Harvard Business School Online)
- Marketing Strategy Specialization (University of Illinois)
- Marketing Strategy (eCornell)
- Digital Marketing Strategy (HubSpot Academy)
- Marketing Strategies and Planning (GLOMACS)
- Marketing Strategy (42courses)
- Marketing and Brand Strategy (CIM)
- Marketing Strategy (Reforge)
- Marketing Strategy (MIT OpenCourseWare)
- Marketing: Strategic Framework (Great Learning)
- Integrated Marketing Strategy Masterclass (IDM)
- Strategic Marketing (UCLA Extension)
- Digital Marketing Strategy (Simplilearn)
- Essentials of Marketing (Kellogg School of Management)
- Strategic Marketing Programme (INSEAD)
- Strategic Marketing (King's College London)
Find more details about each course below.
Overview of the Best Marketing Strategy Course
Below are my detailed summaries of the best marketing strategy courses that made it onto my shortlist.
1. Marketing Strategy: Competitive Intelligence (LinkedIn Learning)
This course covers how to conduct competitive analysis to identify market advantages It includes lessons on researching competitors assessing their strengths and weaknesses leveraging AI technologies and optimizing conversions Participants will also gain insights into best practices for competitive intelligence strategic decision-making and effective marketing strategies in English-speaking markets
- Who It’s For: Professionals looking to enhance their competitive analysis skills
- Topics Covered:
- Defining and profiling competitors
- Uncovering strengths and weaknesses
- Researching customer interactions
- Analyzing competitor strategies
- Evaluating outcomes of competitive analysis
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 43 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: 1 month free trial
- Take The Course: LinkedIn Learning
2. Digital Marketing Strategy (Harvard Business School Online)
This course covers how to develop data-driven marketing strategies for business growth and marketing management It includes lessons on leveraging analytics customer insights and digital channels Participants will also gain insights into targeting the right audience creating effective marketing campaigns and optimizing engagement strategies
- Who It’s For: Marketing professionals, non-marketers, and entrepreneurs
- Topics Covered:
- Customer acquisition
- Retention strategies
- Budget allocation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 weeks
- How Many Hours Of Instruction: 6 to 7 hours per week
- Eligibility Requirements: None
- Price: $1,850
- Take The Course: Harvard Business School Online
3. Marketing Strategy Specialization (University of Illinois)
This course covers key marketing concepts such as market research positioning and campaign planning It includes lessons on strategic decision-making market analysis and targeting the right audience Participants will also gain insights into online marketing through practical assignments and peer feedback.
- Who It’s For: Ideal for beginners seeking foundational marketing skills
- Topics Covered:
- Market Research
- Positioning
- The Marketing Mix
- Campaign Planning
- Marketing Strategy
- Brand Management
- Data Analysis
- Capstone Project
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months at 10 hours per week
- How Many Hours Of Instruction: 10 hours per week
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
4. Marketing Strategy (eCornell)
This course covers customer-centric management and data analysis to build effective marketing strategies It includes lessons on developing a Go-To-Market Plan and applying strategic frameworks Participants will also gain insights through hands-on projects that enhance problem-solving and decision-making skills
- Who It’s For: Marketing professionals, product managers, entrepreneurs
- Topics Covered:
- Customer lifetime value
- Customer journey and segmentation
- Targeting and positioning
- Product design and testing
- Distribution channels
- Pricing strategies
- Promotional tools
- Marketing Symposium
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3.5 months
- How Many Hours Of Instruction: 5 to 7 hours per week
- Eligibility Requirements: None
- Price: $3,750
- Take The Course: eCornell
5. Digital Marketing Strategy (HubSpot Academy)
This course covers essential digital marketing areas including inbound marketing content marketing SEO and Google Ads It includes lessons on planning managing and executing multi-channel campaigns Participants will also gain insights into developing effective digital strategies and enhancing customer relationships to drive engagement and growth
- Who It’s For: Beginners to intermediates
- Topics Covered:
- Inbound Marketing
- Content Marketing
- SEO
- Website Optimization
- Video Marketing
- Digital Advertising
- Email Marketing
- Social Media
- Analytics
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 to 3 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
6. Marketing Strategies and Planning (GLOMACS)
This course covers essential marketing strategies and planning techniques to enhance professional marketing skills It includes lessons on understanding consumer behavior developing actionable marketing plans and improving communication skills Participants will also gain insights into effective marketing decision-making and strategic execution
- Who It’s For: Marketing and sales managers
- Topics Covered:
- Customer retention
- Market segmentation
- Effective messaging
- Consumer behavior
- Developing marketing plans
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements: None
- Price:
- In-person: $5,950
- Virtual: $3,950
- Take The Course: GLOMACS
7. Marketing Strategy (42courses)
This course covers the fundamentals of developing effective marketing strategies It includes lessons based on industry insights and award-winning case studies Participants will also gain insights into strategic planning and real-world applications to enhance their marketing expertise
- Who It’s For: Beginners and professionals
- Topics Covered:
- Research
- Objectives
- KPIs
- Customer journeys
- Campaign evaluation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 9 hours
- How Many Hours Of Instruction: 9 hours
- Eligibility Requirements: None
- Price: $195
- Take The Course: 42courses
8. Marketing and Brand Strategy (CIM)
This certificate program covers essential marketing principles and brand management strategies. It includes lessons on brand positioning, marketing communications, and strategic brand development. Participants who enroll will also gain insights into creating and managing effective brand strategies to drive business success.
- Who It’s For: Marketing professionals, business owners, and entrepreneurs
- Topics Covered:
- Marketing Strategy and Planning
- Innovation Strategies
- Brand Strategy and Management
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 25 hours
- Eligibility Requirements: None
- Price: £449
- Take The Course: CIM
9. Marketing Strategy (Reforge)
This course covers the development and execution of integrated marketing strategies across brand product and growth marketing It includes lessons on launching products bringing them to market and leveraging marketing analytics for data-driven decisions Participants will also gain insights into improving acquisition retention and monetization strategies for both large and small businesses
- Who It’s For: Experienced marketers and marketing leaders seeking expertise in brand product and growth marketing
- Topics Covered:
- Marketing Strategy and Planning
- Brand Strategy and Management
- Product Marketing and Go-To-Market Strategies
- Growth Marketing and Performance Metrics
- Cross-Domain Strategy Execution
- Online In-Person or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Reforge membership required
- Price: Free
- Take The Course: Reforge
10. Marketing Strategy (MIT OpenCourseWare)
This course covers the analysis of the marketing mix in relation to overall business strategy. It includes lessons on identifying and developing marketing strategies evaluating business opportunities and anticipating competitive dynamics Participants will also gain insights into assessing the sustainability of competitive advantages.
- Who It’s For: Graduate students, particularly those pursuing careers as consultants, investment analysts, entrepreneurs, and product managers
- Topics Covered:
- Marketing mix analysis
- Business opportunity evaluation
- Competitive dynamics
- Sustainability of competitive advantages
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 sessions per week
- How Many Hours Of Instruction: 1 hour and 30 minutes p
- Eligibility Requirements: None
- Price: Free
- Take The Course: MIT OpenCourseWare
11. Marketing: Strategic Framework (Great Learning)
This course covers key marketing concepts including market segmentation SWOT analysis and the 4Ps of marketing It includes lessons on applying theoretical knowledge to practical scenarios Participants will also gain insights into strategic marketing frameworks for effective decision-making.
- Who It’s For: Beginners interested in marketing
- Topics Covered:
- Market Segmentation
- SWOT Analysis
- 4Ps of Marketing
- PESTEL Analysis
- Growth Frameworks
- Channel Selection
- Behavioral Frameworks
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
12. Integrated Marketing Strategy Masterclass (IDM)
This course covers effective marketing planning and execution. It includes lessons on analyzing market trends, managing brands across various channels and setting measurable objectives. Participants will also gain insights into developing integrated marketing strategies for business growth.
- Who It’s For: Individuals responsible for marketing planning
- Topics Covered:
- Strategic planning
- Competitive advantage
- Media integration
- Performance measurement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7 hours
- Eligibility Requirements: None
- Price:
- Member: £349
- Non-member: £549
- Take The Course: IDM
13. Strategic Marketing (UCLA Extension)
This course covers strategic marketing principles to enhance target audience engagement through strategic thinking. It includes lessons on identifying trends and developing long-term marketing strategies in online courses Participants will also gain insights into adapting strategies for a competitive business environment.
- Who It’s For: Individuals with a background in marketing or two years of professional experience
- Topics Covered:
- Identifying Trends
- Creating Long-Term Strategies
- Competitive Business Strategies
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 11 weeks
- Eligibility Requirements: Marketing Principles and Consumer Market Research, or two years of professional experience
- Price: Starting at $855
- Take The Course: UCLA Extension
14. Digital Marketing Strategy (Simplilearn)
This course covers essential concepts of digital marketing It includes lessons on developing effective strategies for various business needs Participants will also gain insights through self-paced learning and receive a completion certificate The course provides foundational knowledge to help learners apply digital marketing principles in real-world scenarios.
- Who It’s For: Beginners looking to enhance their digital marketing strategies
- Topics Covered:
- Customer segmentation
- Market research
- Creating marketing calendars
- Social media marketing strategies
- Performance analytics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 90 days
- How Many Hours Of Instruction: 2 hours
- Eligibility Requirements: None
- Price: Free
- Take The Course: Simplilearn
15. Essentials of Marketing (Kellogg School of Management)
This course covers comprehensive marketing strategies including customer insights market segmentation and digital marketing It includes lessons across 12 modules to enhance strategic decision-making Participants will also gain insights into applying marketing principles to real-world business challenges.
- Who It’s For: Marketing professionals with 2 to 8 years of experience
- Topics Covered:
- Customer insights
- Market segmentation
- Brand positioning
- Product development
- Pricing
- Digital marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Price: $2,750
- Take The Course: Kellogg Executive Education
16. Strategic Marketing Programme (INSEAD)
This course covers market analysis, brand strategy and digital marketing. It includes lessons on developing a personalized marketing plan through interactive sessions and case studies. Participants will also gain insights into strategic decision-making to enhance marketing effectiveness.
- Who It’s For: Executives, senior managers, and marketing professionals
- Topics Covered:
- Market analysis
- Brand strategy
- Digital marketing
- Strategic planning
- Consumer behavior
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements: Background in marketing or business
- Price: €10,950
- Take The Course: INSEAD
17. Strategic Marketing (King's College London)
This course covers strategic marketing techniques to address complex marketing challenges It includes lessons on leveraging data insights and integrating advanced technologies like AI Participants will also gain insights into developing innovative and data-driven marketing strategies.
- Who It’s For: Early/mid-career marketing professionals, executives, experienced managers, and entrepreneurs
- Topics Covered:
- Strategic marketing and consumer decision-making
- Value propositions and brand positioning
- Implementing strategies and performance monitoring
- Online, In-Person, or Both?: In-Person
- Exam Required?: No
- Duration: 3 days
- Eligibility Requirements: None
- Price: £3,150
- Take The Course: King’s College London
Related Resources
Looking to dive deep into specific areas of marketing? These certifications are a great place to start:
- Marketing Software Certifications
- Inbound Marketing Certifications
- Marketing Automation Certifications
- Social Media Marketing Certifications
Apart from certifications, we also have a few other useful resources you should check out on digital marketing:
- This list of digital marketing podcasts if you are an audiophile like me
- Or our list of marketing communities (free & paid) to meet other professionals like yourself
What's Next?
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