8 Of The Best Demand Generation Courses in 2024
How do you ensure your demand generation strategy keeps winning new customers, growing revenue, and helping your sales team hit quota? You keep iterating. You stay abreast of all the latest trends. You keep learning.
You probably already do a lot of iterating. We can argue about how well you keep up with the latest demand generation trends. But when last did you take a great demand generation course?
No need to get defensive. Here's a great list of courses that not only help you learn, but also keep teach you how to take advantage of the latest trends.
Best Demand Generation Courses Shortlist
Here's a shortlist of the best demand generation courses I think are worth your time in 2024:
- Foundations of Demand Generation (CXL Institute)
- The Ultimate Demand Generation Course (The B2B Playbook)
- Demand Generation (Online Marketing Institute)
- Demand Gen Fundamentals (Pavilion University)
- Demand Creation: Launching and Growing Your Product (Stanford University)
- Mastering Demand Generation for Growth and Revenue (StoryLab.ai)
- B2B High Impact Digital Demand Generation (ANA - Association of National Advertisers)
- Demand Generation (INFUSE Academy)
Find out each detail of the course below.
Overview Of The Best Demand Generation Courses
1. Foundations of Demand Generation (CXL Institute)
I took CXL's Growth Marketing mini-degree back in 2015. And I have been a huge fan of how Peep Laja and the team approach B2B marketing pedagogy. Plus I am a huge fan of Ramli John. He's an accomplished demand generation professional and walks the talk.
- Who It’s For: Marketing professionals looking to build a solid foundation in demand generation.
- Topics Covered:
- Understanding demand generation
- Creating demand-generation campaigns
- Measuring and optimizing campaigns
- Create a scalable, consistent lead generation system
- Content strategy
- Monitor customer experience and program performance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 hours and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Basic digital marketing knowledge
- Experience in lead generation marketing and/or sales
- Basic familiarity with inbound marketing
- Price:
- Monthly: $289 per month
- Quarterly: $177 per month
- Annual: $125 per month
- Take The Course: CXL Institute
2. The Ultimate Demand Generation Course (The B2B Playbook)
This course focuses on B2B demand generation strategies, and you'll get practical tips on how to create effective marketing campaigns. Participants will learn how to engage with their target audience, consistently produce content, and scale their programs. By the end of the course, they'll be able to generate demand consistently and achieve sustained business growth for their business.
- Who It’s For: B2B marketers aiming to improve their approach to demand generation.
- Topics Covered:
- B2B demand generation fundamentals
- Campaign creation and management
- Revenue generation techniques
- Strategy, tools, and templates
- Focus on dream customers
- The power of content repurposing
- Scale and track content production
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 12 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- From Company: 2,500 AUD per person
- Each additional seat: 2,000 AUD (20% discount)
- Take The Course: The B2B Playbook
3. Demand Generation (Online Marketing Institute)
This course is all about converting website visitors and outbound efforts into qualified leads through compelling content and targeted email marketing. By the end, participants will be equipped to drive personalization at scale, shorten the sales cycle, and increase revenue.
- Who It’s For: Newbie marketers looking to master demand generation and experienced practitioners looking for a refresher.
- Topics Covered:
- Demand generation strategies
- Measuring demand generation success
- Importance of lead generation in the business
- Identify prospective clients
- Calls-to-action creation
- Effectively use segmented, and unsegmented email lists
- Marketing metrics management
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Online Marketing Institute
4. Demand Gen Fundamentals (Pavilion University)
Pavilion University is good at many things, and demand generation is one of them. It also helps that they ensure the course is facilitated by some of the best B2B marketers out there who always make sure to share real-world examples and frameworks they use in their everyday work.
- Who It’s For: Early-career marketers or those new to demand generation. You have to be a member of the Pavilion community.
- Topics Covered:
- Basics of demand generation
- Developing demand generation strategies
- Implementing demand generation tactics
- Ideal customer definition
- Growth Infrastructure
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Pavilion members only
- Take The Course: Pavilion University
5. Demand Creation: Launching and Growing Your Product (Stanford University)
Stanford's Demand Creation course focuses on how to attract the first set of customers for your product. This is crucial because most B2B startups struggle to grow beyond the launch phase due to a lack of demand for their product or service. Participants will learn how to craft messaging that generates demand and encourages retention.
- Who It’s For: Product managers and marketers launching new products
- Topics Covered:
- Creating demand for new products
- Launch strategies
- Growth tactics
- Build a system for customer demand and retention
- Create product messaging
- Performance measurement
- Target markets and audiences
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Individual: $765 per course (60 days access)
- All-access plan: $2,975 one-year subscription
- Small groups and teams: visit page for more info
- Take The Course: Stanford University
6. Mastering Demand Generation for Growth and Revenue (StoryLab.ai)
StoryLab.ai's course is designed to help marketers drive growth and revenue through demand generation. Participants learn how to create marketing plans tailored for their ideal customer profile (ICP) and market. They also learn how to drive marketing and sales alignment and why this is key to the effectiveness of their programs.
- Who It’s For: Experienced marketers seeking advanced demand generation skills, founders, executives, and marketing leaders
- Topics Covered:
- Advanced demand generation strategies
- Practical demand generation tactics
- Growth and revenue techniques
- Identify areas in the funnel
- Leads and MQLs
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 to 4 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $19 per month
- Take The Course: StoryLab.ai
7. B2B High Impact Digital Demand Generation (ANA - Association of National Advertisers)
If you're looking to improve your demand generation capabilities, the ANA demand generation course is your best bet. It explores innovative approaches to enhancing the customer journey and driving greater returns on your marketing investments. Through real-world examples, attendees will gain practical insights that can be applied immediately in their organizations.
- Who It’s For: B2B marketers looking to enhance their digital demand generation skills, and decision-makers
- Topics Covered:
- Digital demand generation strategies
- Creating high-impact campaigns
- Digital marketing tactics
- Planning, launching, managing, and tracking
- Improve conversion, escalation, and ROI
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: Half day
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Association of National Advertisers
8. Demand Generation (INFUSE Academy)
This course offers training on demand generation to help B2B professionals enhance their efforts and achieve better results. Participants will learn to engage their audience effectively and improve marketing performance. The course also includes practical steps for evolving current marketing approaches to create interest for future growth.
- Who It’s For: Marketers, sales representatives, client success managers, managers, and business owners
- Topics Covered:
- Demand generation techniques
- Strategy development
- Measuring results
- Demand generation and lead generation
- Building brand awareness
- Content marketing strategy
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 29 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: INFUSE Academy
What’s Next?
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