21 Best Marketing Courses For Upskilling In 2025
Marketing is always changing (sigh). And even if you graduated as a marketing major, you often find yourself needing to fill gorge-sized gaps in your knowledge.
The only problem is everyone seems to be a marketing guru these days. To help you cut through the clutter, I've put together 21 of the best marketing courses in 2025 that are worth your investment.
Best Marketing Courses Shortlist
Here's a shortlist of the best marketing courses out there:
- Strategic Marketing for Competitive Advantage (Wharton)
- Introduction to Marketing (University of Pennsylvania)
- Marketing Strategy: Competitive Intelligence (LinkedIn Learning)
- Fundamentals of Marketing Strategy (University of London)
- Market Research and Analysis (Cornell University)
- Measure and Optimize Social Media Marketing Campaigns (Meta)
- Email Marketing: Strategy and Optimization (LinkedIn Learning)
- Introduction to Digital Marketing (Great Learning)
- Artificial Intelligence in Marketing (University of Virginia)
- Strategic Marketing Programme (INSEAD)
- Marketing & Sales Management (Cambridge International College)
- Marketing Strategy Specialization (IE Business School)
- Marketing Management (IIMBx)
- Copywriting for Beginners: Essential Skills for Persuasive Marketing (Skillshare)
- Marketing Analytics (University of Virginia)
- Content Marketing Certification Course (HubSpot Academy)
- Brand Management: Aligning Business, Brand and Behaviour (University of London)
- Introduction to Strategic Marketing (CIM)
- Digital Marketing Specialization (University of Illinois)
- Google Digital Marketing & E-commerce Professional Certificate (Google)
- Marketing Strategy Case Studies from Leading Brands (LinkedIn Learning)
Find more details about each course below.
Overview Of The Best Marketing Courses
Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
1. Strategic Marketing for Competitive Advantage (Wharton)
This course focuses on understanding customer behavior, building brand value, and executing strategic communication campaigns. It's a great mix of marketing science and tactics you can apply once you are done with the course.
- Who It’s For: Executives and managers, including those in finance, accounting, sales, and public relations
- Topics Covered:
- Customer behavior analysis
- Brand management and development
- Online advertising strategies
- Segmentation for market positioning
- Communication campaign design
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements:
- Fluency in English (written and spoken)
- Price: $12,500
- Take The Course: Wharton Executive Education
2. Introduction to Marketing (University of Pennsylvania)
This course is a great primer on three foundational aspects of marketing: branding, customer-focused marketing programs, and go-to-market approaches. Participants are able to progress through the learning material at their own pace.
- Who It’s For: Individuals or professionals, including those in startups, seeking foundational marketing skills
- Topics Covered:
- Consumer behavior
- Market research
- Branding essentials
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 hours
- How Many Hours Of Instruction: 3 hours per week (self-paced)
- Eligibility Requirements: None
- Price: Enroll for Free
- Take The Course: Coursera
3. Marketing Strategy: Competitive Intelligence (LinkedIn Learning)
Competitive intelligence is key to building the right marketing strategy. LinkedIn Learning's course focuses on how to use competitive analysis to identify growth opportunities, understand the competitive set, and possible entry points.
- Who It’s For: Business professionals focused on strategic marketing
- Topics Covered:
- Conducting competitor research
- Identifying strengths and weaknesses
- Analyzing competitors' strategies
- Evaluating outcomes to drive growth
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 48 minutes
- How Many Hours Of Instruction: 48 minutes
- Eligibility Requirements: None
- Price: 1-month free trial
- Take The Course: LinkedIn Learning
4. Fundamentals of Marketing Strategy (University of London)
This course teaches participants how they could apply marketing models such as the Ansoff Matrix or the STP marketing model to real-world marketing issues. You'll end the course with a good grasp of market modelling and how to use your models to support your business goals.
- Who It’s For: Professionals and students seeking foundational knowledge in marketing strategy
- Topics Covered:
- Marketing strategy frameworks
- Macro and micro environment audits
- Implementation of marketing strategies
- Competitive analysis techniques
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 16 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
5. Market Research and Analysis (Cornell University)
Cornell University's online course focuses on how to set up and run market research. Participants get practical exercises that gets them to put all they've learned to practice - such as picking your research methodology, analyzing the data, and identifying patterns, trends, and conclusions that can inform the marketing strategy.
- Who It’s For: Marketing professionals, product managers, and entrepreneurs
- Topics Covered:
- Defining market research goals
- Research methods and applications
- Data analysis for customer insights
- Sensitivity analysis for decision-making
- Assessing product profitability and customer value
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 2 weeks
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements:
- Completion of Essentials of Marketing Strategy or equivalent experience
- Price: $999
- Take The Course: eCornell
6. Measure and Optimize Social Media Marketing Campaigns (Meta)
This course focuses on how campaign measurement can be used to improve the performance of your social media marketing campaigns. Participants will learn about measurement approaches like A/B testing, Return on Ad Spend (ROAS), Earned Media Value (EMV), and more.
- Who It’s For: Digital marketers aiming to improve social media strategies
- Topics Covered:
- Campaign performance evaluation
- Lift studies and split testing
- Cross-platform advertising measurement
- ROI analysis and reporting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
7. Email Marketing: Strategy and Optimization (LinkedIn Learning)
This course explores how to improve email marketing campaigns. Participants learn how to tweak and refine messaging, take advantage of personalization, and use segmentation to make sure their campaigns work as intended.
- Who It’s For: Marketers interested in enhancing email marketing skills
- Topics Covered:
- Crafting essential types of emails
- Optimizing email copy and visuals
- Personalization and timing strategies
- Monitoring and refining email campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 2 minutes
- How Many Hours Of Instruction: 1 hour and 2 minutes
- Eligibility Requirements: None
- Price: 1-month free trial
- Take The Course: LinkedIn Learning
8. Introduction to Digital Marketing (Great Learning)
Great Learning's digital marketing course explores the foundational strategies and tools for online marketing success. It focuses on practical applications of digital marketing concepts, including key techniques to improve your digital footprint.
- Who It’s For: Beginners exploring digital marketing
- Topics Covered:
- Content marketing fundamentals
- Search engine optimization (SEO) basics
- Social media and affiliate marketing
- Pay-per-click and automated marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
9. Artificial Intelligence in Marketing (University of Virginia)
This course explores how artificial intelligence is upending marketing and how marketers can use the technology to improve their marketing programs. Participants learn how AI supports personalization and customer engagement.
- Who It’s For: Marketing professionals interested in AI applications
- Topics Covered:
- Leveraging AI for customer engagement
- Data-driven decision-making in marketing
- Building sustainable competitive advantages
- Developing AI-led business models
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
10. Strategic Marketing Programme (INSEAD)
This program focuses on designing and executing competitive marketing strategies to drive growth and customer-centricity. It combines hands-on projects, case studies, and simulations to apply strategic frameworks in real-world scenarios.
- Who It’s For: Senior executives, marketing professionals, and managers taking on strategic marketing responsibilities
- Topics Covered:
- Building competitive marketing strategies
- Brand strategy, segmentation, and pricing
- Leveraging digital tools for customer insights
- Creating sustainable marketing advantages
- Adapting to megatrends in marketing
- Marketing-driven revenue and profit growth
- Online, In-Person, or Both? In-Person
- Exam Required? No
- Duration: 5 days
- Eligibility Requirements: None
- Price: €10,950
- Take The Course: INSEAD
11. Marketing & Sales Management (Cambridge International College)
This course provides practical marketing and sales management training, focusing on strategies to connect with customers and manage sales operations effectively. It equips learners with tools to plan, organize, and execute marketing and sales activities in competitive environments.
- Who It’s For: Aspiring marketing and sales professionals
- Topics Covered:
- Market research and distribution channels
- Marketing strategies and pricing techniques
- Advertising, publicity, and public relations
- Staff recruitment, motivation, and training
- Sales planning and management
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 12 months
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Single payment: $400
- Three monthly payments: $180
- Take The Course: Cambridge International College
12. Marketing Strategy Specialization (IE Business School)
This course provides a comprehensive framework for creating effective marketing strategies, from market research to positioning and campaign planning. It includes a capstone project where learners design a full marketing plan for a product or service.
- Who It’s For: Business professionals refining strategic marketing abilities
- Topics Covered:
- Market research techniques
- Consumer behavior analysis
- Product, price, promotion, and place strategies
- Segmentation, targeting, and positioning
- Designing a comprehensive marketing plan
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 months
- How Many Hours Of Instruction: 10 hours per week (self-paced)
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
13. Marketing Management (IIMBx)
This course explores marketing management principles through real-world examples, case studies, and exercises. It emphasizes using marketing tools to enhance customer satisfaction and create strategic value for businesses.
- Who It’s For: Business professionals refining strategic marketing abilities
- Topics Covered:
- Fundamentals of marketing
- Segmentation, targeting, differentiation, and positioning
- Marketing strategy development
- The 4Ps: product, price, place, and promotion
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 9 weeks
- How Many Hours Of Instruction: 2 to 4 hours per week
- Eligibility Requirements: None
- Price: Free
- Take The Course: edX
14. Copywriting for Beginners: Essential Skills for Persuasive Marketing (Skillshare)
This course introduces beginners to copywriting, focusing on crafting persuasive marketing messages. Participants learn essential skills for creating impactful content across various platforms and explore techniques for tailoring messages to specific audiences.
- Who It’s For: Aspiring copywriters and marketers
- Topics Covered:
- Writing effective headlines
- Structuring persuasive content
- Understanding target audiences
- Crafting compelling calls-to-action
- Enhancing clarity and impact in messaging
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 33 minutes
- How Many Hours Of Instruction: 33 minutes
- Eligibility Requirements: None
- Price: Subscription-based
- Take The Course: Skillshare
15. Marketing Analytics (University of Virginia)
This course focuses on leveraging data to evaluate and optimize marketing performance. It provides tools to measure brand value, customer lifetime value, and the effectiveness of marketing campaigns through analytics and experimentation.
- Who It’s For: Data-driven marketing professionals
- Topics Covered:
- Measuring brand architecture and value
- Calculating customer lifetime value
- Designing and evaluating marketing experiments
- Data analysis using regression techniques
- Optimizing resource allocation based on insights
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 16 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
16. Content Marketing Certification Course (HubSpot Academy)
This course provides actionable strategies for creating high-quality, audience-focused content that drives measurable business results. It combines SEO tactics and content planning techniques to help learners craft and optimize sustainable content strategies.
- Who It’s For: Content marketers, small business owners, and individuals seeking certification in content marketing
- Topics Covered:
- Crafting high-quality content
- Implementing SEO for organic traffic
- Measuring ROI and performance tracking
- Building long-term content strategies
- Enhancing audience engagement
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 8 hours and 33 minutes
- How Many Hours Of Instruction: 8 hours and 33 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
17. Brand Management: Aligning Business, Brand and Behaviour (University of London)
This course explores how brands function as drivers of customer experience and tools for executing business strategies. Participants learn how to align their internal stakeholders with any proposed brand programs.
- Who It’s For: Brand managers and marketing professionals
- Topics Covered:
- Brand-led culture change
- Building brands across geographies and cultures
- Measuring brand health internally and externally
- Employee-based brand equity
- Translating branding into actionable strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 17 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
18. Introduction to Strategic Marketing (CIM)
This course provides a practical introduction to strategic marketing, focusing on market analysis and growth strategies to create competitive advantages. Participants will learn to define strategic marketing concepts and apply frameworks to address real-world marketing challenges.
- Who It’s For: New marketers exploring strategic concepts
- Topics Covered:
- Defining strategic marketing and its role
- Strategic analysis frameworks (e.g., BCG, TOWS)
- Growth strategies, including market and product development
- Positioning strategy for customer value
- Developing a one-page Strategy Statement
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 1 day
- Eligibility Requirements: None
- Price:
- In-Person: £649
- Online: £525
- Take The Course: CIM
19. Digital Marketing Specialization (University of Illinois)
This digital marketing program covers advanced tools and strategies to enhance online brand communication and engagement. It includes practical applications in marketing analytics, social media, and SEO to optimize digital campaigns effectively.
- Who It’s For: Professionals and learners aiming to develop expertise in digital marketing strategies
- Topics Covered:
- Digital marketing analytics
- Search engine optimization (SEO)
- Social media marketing strategies
- Content marketing techniques
- Marketing performance measurement
- Mobile marketing integration
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 months
- How Many Hours Of Instruction: 10 hours per week (self-paced)
- Eligibility Requirements: None
- Price: Enroll for free
- Take The Course: Coursera
20. Google Digital Marketing & E-commerce Professional Certificate (Google)
This certificate program provides hands-on training in digital marketing and e-commerce, focusing on tools like Google Analytics and platforms such as Shopify and Mailchimp. It includes projects like creating customer personas and analyzing marketing performance to prepare for entry-level roles.
- Who It’s For: Aspiring digital marketers and e-commerce professionals
- Topics Covered:
- Fundamentals of digital marketing and e-commerce
- SEO and email marketing techniques
- Building and managing e-commerce stores
- Developing customer engagement strategies
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 6 months
- How Many Hours Of Instruction: 10 hours per week (self-paced)
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
21. Marketing Strategy Case Studies from Leading Brands (LinkedIn Learning)
This course examines successful marketing strategies through case studies of leading brands, including startups and established companies. It provides insights into impactful campaigns and practical lessons that participants can use to improve marketing performance.
- Who It’s For: Marketers and professionals looking to learn from real-world case studies
- Topics Covered:
- Case studies from leading brands and startups
- B2B and B2C marketing strategies
- Analysis of successful and unsuccessful campaigns
- Lessons in risk mitigation and creative strategy
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 17 minutes
- How Many Hours Of Instruction: 1 hour and 17 minutes
- Eligibility Requirements: None
- Price: 1-month free trial
- Take The Course: LinkedIn Learning
What’s Next?
Ready to keep growing? We've got a couple of other resources you might find helpful, such as:
- A list of the 30 best free and paid marketing communities to join in 2025
- The best marketing books to read in 2025
- A list of the top 13 marketing books read by CMOs
You should also subscribe to The CMO newsletter, it's a great way to stay on top of trends and get the latest tips, resources, and guides from our community of seasoned marketing leaders straight to your inbox.
