16 Best Marketing Automation Courses To Take In 2025
Despite being a relatively new industry, there is a marketing automation tool for almost anything. Looking to setup email marketing drip campaigns that fire once the prospect passes a specific threshold? There's a tool for that.
Think of almost any workflow you would like to automate, and I am sure you'll find a marketing automation solution for it. However, this boon has pros and cons. You have to familiar with how these tools work, which functionalities suit your business context, and how to implement and optimize them.
To make things easier for you, I've put together 16 of the best marketing automation courses for learning all about automation tools, setup, and workflows.
Best Marketing Automation Courses Shortlist
Here's my shortlist of the best marketing automation courses out there:
- Marketing Automation: How to Build a Successful Campaign (LinkedIn Learning)
- HubSpot Marketing Automation Course (HubSpot Academy)
- Marketing Automation (American Marketing Association)
- Marketing Automation Fundamentals (Digital Marketing Institute)
- Marketing Automation Essentials (Brevo Academy)
- Marketing Automation Essentials (Great Learning)
- Intro to Sales & Marketing Automation (Keap Academy)
- Marketing Automation Foundations (SimpleLearn)
- Marketing Automation and AI (eCornell)
- NetSuite Marketing Automation Workshop (NetSuite)
- Marketing Automation (MindEdge)
- Marketing Process Automation (Workato Academy)
- Introduction to Marketing Automation (TalentLMS)
- Intermediate Marketing Automation (ActiveDEMAND)
- Marketing Automation Course (Cumberland College)
- Marketing Automation (GetResponse)
Find out each detail of the course below.
Overview Of The Best Marketing Automation Courses
Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
1. Marketing Automation: How to Build a Successful Campaign (LinkedIn Learning)
This course provides comprehensive blueprint for creating marketing automation campaigns. Participants learn how to design a marketing automation strategy, tool evaluation, and how to run and optimize a marketing automation system.
- Who It’s For: Marketers looking to improve campaign efficiency and marketing professionals
- Topics Covered:
- Building automation strategies
- Key tools for automation
- Analyzing campaign performance
- Automation mindset
- Automation terminology
- Automation uses
- Implementation and optimization
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 43 minutes and 6 seconds
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
2. HubSpot Marketing Automation Course (HubSpot Academy)
This course focuses on implementing HubSpot's marketing automation tools. Participants learn about the different HubSpot workflow setups, data integration, and workflow objects. This is a great course for teams looking to invest in the HubSpot CRM.
- Who It’s For: Marketing professionals using HubSpot, marketers, small business owners, and individuals looking to expand their business automation knowledge
- Topics Covered:
- Workflow creation
- Automation integration
- Analyzing data
- Importance of business processes
- HubSpot workflow actions
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 40 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
3. Marketing Automation (American Marketing Association)
This specialization course focuses on grounding marketers in the nitty-gritty of marketing automation. Participants learn about the key considerations to keep in mind when investing in an automation tool, best practices for implementing an automation program, and how to align sales and marketing using automation.
- Who It’s For: Marketing beginners and intermediate professionals
- Topics Covered:
- Basics of marketing automation
- Tools and technologies
- Best practices
- Marketing automation components
- Content strategy considerations
- Marketing funnel definition
- Customer view advantages
- Major marketing channels
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Members: $79
- Non-members: $99
- Take The Course: American Marketing Association
4. Marketing Automation Fundamentals (Digital Marketing Association)
This course helps marketing leaders coach their team on the fundamentals of a marketing automation program. Participants learn how to set up a program that supports lead nurturing, eliminates manual tasks, and improves campaign personalization.
- Who It’s For: Individuals new to marketing automation
- Topics Covered:
- Introduction to automation
- Key software tools
- Implementation strategies
- Sale enablement creation
- Social media automation tools
- Customer relationship management
- Lead scoring and tracking
- Segmentation
- Online, In-Person, or Both? Online
- Exam Required? No
- Eligibility Requirements: None
- Price: Free
- Take The Course: Digital Marketing Institute
5. Marketing Automation Essentials (Brevo Academy)
This course covers the basics of marketing automation with seven interactive modules. It helps you understand key concepts and improve your marketing skills. In the end, you’ll need to pass a final test with a score of 70% to earn Brevo's certification.
- Who It’s For: Marketing professionals looking to refine automation skills
- Topics Covered:
- Core automation principles
- Tool applications
- Efficiency techniques
- Emailing and automation
- Automate contact management
- Website and API-triggered marketing automation
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Brevo Academy
6. Marketing Automation Essentials (Great Learning)
This course teaches the basics of marketing automation, showing how it can improve marketing strategies. It covers key concepts and helps learners understand how to use automation to create personalized experiences. By the end, learners will be able to apply marketing automation to enhance their business results.
- Who It’s For: Beginners looking to explore marketing automation
- Topics Covered:
- Marketing automation overview
- Tools and software
- Campaign tracking
- Email marketing automation
- Enhancing customer engagement
- Recap and roadmap
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
7. Intro to Sales & Marketing Automation (Keap Academy)
This mini-course teaches small businesses how to use automation to save time and improve efficiency. It helps participants spot areas where automation can be useful in their processes. By the end, learners will understand how to apply automation effectively in their business.
- Who It’s For: Small business owners and marketers
- Topics Covered:
- Sales and marketing automation overview
- CRM integration
- Automated email campaigns
- Customer engagement automation
- Lead capture and fulfillment
- Track the ROI of marketing automation
- Problem with marketing automation
- Key marketing automation metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Keap Academy
8. Marketing Automation Foundations (SimpleLearn)
This course focuses on customer engagement and lead nurturing, using real-life examples to simplify the learning process. After completing this free marketing automation course, you can explore various marketing automation roles.
- Who It’s For: New marketers and business owners
- Topics Covered:
- Basics of marketing automation
- Lead nurturing strategies
- Customer relationship management
- Automation tools overview
- Segmentation
- Customer retention
- Customer lifecycle
- Triggered communication
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Simplilearn
9. Marketing Automation and AI (eCornell)
This course teaches how marketers how to use marketing automation and AI to improve their marketing strategy. Participants also walk away with a strong grasp of customer data management and integrating data into their marketing automation workflow from multiple channels.
- Who It’s For: Professionals seeking AI-driven marketing strategies, marketing managers, content marketers, product managers, brand managers, data analysts, CMOs, and entrepreneurs
- Topics Covered:
- AI in marketing automation
- Customer data analysis
- Personalization through automation
- Predictive marketing models
- Evaluating paid digital media opportunities
- Evaluating owned media opportunities
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements: None
- Take The Course: eCornell
10. NetSuite Marketing Automation Workshop (NetSuite)
This course focuses on teaching participants how to use NetSuite’s marketing automation features. Learners will gain hands-on experience working in a provided NetSuite account, setting up marketing preferences, and managing multi-channel campaigns. Through practical exercises, participants will learn how to import leads and identify opportunities with tools like Upsell Manager.
- Who It’s For: NetSuite users, new and experienced administrators, and marketing personnel
- Topics Covered:
- Campaign automation
- Lead management
- Marketing analytics
- Workflow automation
- Configure NetSuite
- Design templates and schedule email blasts
- Creation of lead generation forms
- Customer segmentation
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Participants should be familiar with navigating NetSuite, and
- Using forms and lists, and performing routine tasks
- Take The Course: NetSuite
11. Marketing Automation (MindEdge)
This course teaches how to automate marketing processes to improve efficiency and results. It covers key topics like the buying cycle, customer value, and lead cultivation. By the end, learners will know how to make better marketing decisions and optimize their strategies.
- Who It’s For: Marketing professionals seeking to streamline processes
- Topics Covered:
- Email marketing automation
- Social media automation
- Customer segmentation
- Workflow automation
- Key terms of marketing automation
- Key components of marketing automation
- Considerations in developing content strategies
- Major marketing channels
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: CA$99
- Take The Course: MindEdge
12. Marketing Process Automation (Workato Academy)
This course helps marketing teams learn how to use automation to save costs and boost conversions. It covers topics like inbound lead management and virtual event automation, with practical demonstrations. By the end, participants will have a plan for using automation in their marketing strategies.
- Who It’s For: Professionals using Workato
- Topics Covered:
- Workflow creation
- Process automation
- Campaign automation
- Data management integration
- Enterprise automation for marketing teams
- Steps to start enterprise automation
- Application of enterprise automation
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: Workato Academy
13. Introduction to Marketing Automation (TalentLMS)
This course shows how marketing automation can save time and improve your marketing efforts. It helps busy marketing managers reduce repetitive tasks and focus on more important work. By setting up automation, you can manage your tasks more efficiently and boost productivity.
- Who It’s For: Beginners new to marketing automation
- Topics Covered:
- Basics of marketing automation
- Overview of automation tools
- Email campaign automation
- Customer data management
- Streamline marketing
- Implement marketing automation
- Marketing automation “dos and don’ts”
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 10 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Take The Course: TalentLMS
14. Intermediate Marketing Automation (ActiveDEMAND)
This course teaches advanced strategies for improving marketing campaigns with automation tools. It helps learners become proficient in using automation to enhance engagement and streamline marketing processes. Participants will also learn how to use custom report widgets to track and analyze campaign performance effectively.
- Who It’s For: Marketers with basic automation knowledge
- Topics Covered:
- Advanced automation workflows
- Multi-channel campaign management
- Personalization techniques
- Conversion rate optimization
- Platform setup and administration
- Audience building
- Building and managing marketing assets
- Direct engagement
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: ActiveDEMAND
15. Marketing Automation Course (Cumberland College)
This course provides a comprehensive overview of marketing automation, teaching students how to improve marketing efficiency and customer engagement. It focuses on hands-on learning led by experienced professionals, guiding participants in applying automation tools in real-world scenarios. The course equips students with practical skills to enhance a company's marketing strategy.
- Who It’s For: Business professionals and marketing students
- Topics Covered:
- Automation fundamentals
- Customer segmentation
- CRM and lead management
- Automated email marketing
- Role of marketing automation in digital marketing
- Manage and segment contacts
- Lead scoring
- Social media automation
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 15 weeks
- How Many Hours Of Instruction: 90 hours
- Eligibility Requirements: None
- Take The Course: Cumberland College
16. Marketing Automation Certification (GetResponse)
This course teaches users how to improve marketing campaigns through automation. It helps meet the demand for personalized content and shows how automation can enhance marketing efforts. Participants will explore case studies and learn best practices for effective segmentation, tagging, and scoring to improve customer engagement and campaign success.
- Who It’s For: GetResponse users and marketing professionals
- Topics Covered:
- Automation workflow creation
- Customer lifecycle management
- Email marketing automation
- ROI tracking and optimization
- Marketing automation strategy
- Ecommerce
- Landing page conversion and optimization
- Content marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $199
- Take The Course: GetResponse
What’s Next?
Ready to keep growing? We've got a couple of other resources you might find helpful, such as:
- A curated list of the 17 best marketing automation books of the decade
- This hefty guide that breaks down what marketing automation is and what it isn't
- And 11 marketing automation best practices in 2025.
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