When building a marketing automation program, I'm always looking to answer two questions:
- Which initiatives do I prioritize?
- How do I prove to leadership that my priorities will actually drive growth for the business?
These are often difficult conversations especially if I need budget approval for a new software. I've found that spending some time learning from the best in the business helps me put together a pitch that aligns with the business goals and gets my program approved.
I've pulled together 11 of the best marketing automation certifications I come back to again and again whenever I have to build a new marketing automation program.
Best Marketing Automation Certifications Shortlist
Here’s a shortlist of the best marketing automation certifications I've found useful in my 10+ year-long marketing career:
- Marketing Automation Essentials — Best for beginners seeking foundational knowledge
- Marketing Process Automation — Best for integrating automation across platforms
- Marketing Automation Certification — Best for advanced marketing professionals
- Marketing Automation Certification — Best for comprehensive strategy development
- Marketing Automation Certification — Best for email marketing automation
- Certification Marketing Automation — Best for French-speaking professionals
- Professional Certificate in Marketing Automation Certification — Best for gaining professional recognition
- Marketing Automation Mastery — Best for mastering complex automation tools
- Marketing Automation — Best for practical implementation skills
- Certificate in Marketing Automation — Best for career advancement in marketing
- Online MMA x CDP Certification: Technologies and Automation for Marketing — Best for understanding marketing technologies
Overview of the Best Marketing Automation Certifications
1. Marketing Automation Essentials - Best for beginners seeking foundational knowledge

The Marketing Automation Essentials certification is great for first-timers looking to build a strong foundation in marketing automation. It'll cost you nothing, and you'll learn how to create effective marketing automation workflows, contact management using automation, and how to improve your existing email marketing program with automation.
You can also get through the entire material in 90 mins.
Issued by: Brevo Academy
Focus:
- Fundamentals of marketing automation
- Creating effective workflows
- Managing contacts
- Implementing standard automation workflows (e.g., birthday campaigns, welcome campaigns)
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Exam: Yes
- Other Certifications Required: Not required
Renewability: No
Price: Free
Who It’s For: For anyone looking to improve their marketing automation skills. It's best for beginners who want to build a foundational understanding of marketing automation strategies and tools.
2. Marketing Process Automation - Best for integrating automation across platforms

The Marketing Process Automation course teaches how to use automation to reduce costs, boost conversions, and create personalized customer journeys. It also covers topics like lead management, event automation, and campaign planning.
Issued by: Workato Academy
Focus:
- Workflow automation
- Platform integrations
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Exam: Yes
- Other Certifications: Not required
Renewability: No
Who It’s For: Marketers seeking to optimize marketing workflows and integrate tools for better efficiency.
3. Marketing Automation Certification - Best for advanced marketing professionals

The Marketing Automation Certification course teaches you to evaluate your marketing process, fix gaps, and use automation to improve results. You'll alos learn how to use marketing automation tools like Infusionsoft, Salesforce, and Mailchimp.
Issued by: GILL Solutions
Focus:
- Evaluating and improving existing marketing processes
- Implementing automation strategies
- Enhancing conversion rates
- Using CRM and email automation tools
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Other Certifications Required: Not required
Renewability: No
Who It’s For: This marketing certification is ideal for experienced marketing professionals looking to integrate marketing automation within existing processes and improve campaign performance.
4. Marketing Automation Certification - Best for comprehensive strategy development

The Marketing Automation Certification course teaches the basics of inbound and outbound marketing. You'll end the course with a good understanding of the proprietary Otto® Marketing Automation system and how to use it to improve your marketing approach.
Issued by: Cnvert
Focus:
- Inbound Marketing Strategies
- Outbound Marketing Strategies
- Lead Capture Techniques
- Lead Nurturing
- Follow-up Automation
- Otto® Marketing Automation System
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Other Certifications Required: Not required
Renewability: No
Price: €199 (excluding VAT) For larger groups, they offer a 35% discount
Who It’s For: This certification is ideal for professionals aiming to develop a marketing automation strategy from the scratch.
5. Marketing Automation Certification - Best for email marketing automation

The Marketing Automation Certification course is a great for beginners. You learn how to create tailored automated workflows, segmentation strategies, prospect scoring, and ecommerce integrations if that's your beat. Real-world case study discussions help reinforce all you've learned.
Issued by: GetResponse
Focus:
- Project planning for marketing automation
- Creating marketing automation workflows
- Ecommerce applications
- Advanced integration techniques
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Exam: Yes
- Other Certifications Required: Not required
Renewability: No
Price: Free
Who It’s For: This certification is ideal for those looking to upskill in email marketing automation.
6. Certification Marketing Automation - Best for French-speaking professionals

The Certification in Marketing Automation provides a thorough introduction to setting up marketing automation campaigns. The program includes detailed training materials and opportunities to ask the facilitator for advice on marketing automation implementation and success metrics.
Issued by: CUGIT Consulting
Focus:
- Project Structuring
- Strategy Development
- Operational Actions
- ROI Measurement
- Solution Selection
- Objective Identification
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Other Certifications Required: Not required
Renewability: No
Price: XAF 200,000
Who It’s For: This certification is ideal for online marketing project managers, digital marketing professionals, communication assistants, developers, web designers, and graphic designers who wish to improve their skills in marketing automation.
7. Professional Certificate in Marketing Automation Certification - Best for gaining professional recognition

The Professional Certificate in Marketing Automation Certification course teaches you to improve your marketing campaigns using automation strategies and tools. This certification covers methods for optimizing lead generation, creating personalized customer journeys, and boosting conversions.
Issued by: London School of Business and Administration
Focus:
- Marketing automation introduction
- Email marketing
- Lead nurturing
- Social media automation
- Data analysis
- CRM integration
- Campaign optimization
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Other Certifications Required: Not required
Renewability: No
Price:
- Fast Track: £140 (1month)
- Standard Mode: £90 (2months)
Who It’s For: This certification is aimed at individuals seeking to advance their careers in marketing automation, with a growing demand for these skills.
8. Marketing Automation Mastery - Best for mastering complex automation tools

The Marketing Automation Mastery certification teaches local businesses managers and owners how to implement and manage automated marketing systems. You get weekly live training sessions, teacher support, and practical experience with setting up a marketing automation program.
Issued by: Success with Digital
Focus:
- Introduction to Marketing Automation
- The CRM Ecosystem
- Mapping Your Sales Cycle
- Building Your Sales Funnel
- Workflows & Automation
- Advanced Automation
- Social Media Automation
- Tracking Success
- Launching New Automation Systems
- Marketing Automation & AI (Bonus Module)
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Other Certifications Required: Not required
Renewability: No
Price: $4,995
Who It’s For: This certification is ideal for local business teams looking to enhance their marketing efficiency through comprehensive automation skills, enabling them to implement and manage sophisticated marketing systems.
9. Marketing Automation - Best for practical implementation skills

This certification develops your ability to design, implement, and manage marketing automation campaigns. The course is available both in-person and online. Upon completion, you can comfortably apply for roles such as Marketing Automation Specialist or Digital Marketing Manager.
Issued by: Trionix Academia
Focus:
- Lead generation
- Email marketing
- Social media marketing
- Customer segmentation
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Exam: Yes
- Other Certifications Required: Not required
Renewability: No
Who It’s For: This certification is ideal for those looking to enhance their skills in designing and managing marketing automation campaigns, thus advancing their careers in digital marketing.
10. Certificate in Marketing Automation - Best for career advancement in marketing

The Certificate in Marketing Automation covers approaches to using automation to improve lead management, email marketing, customer journey mapping, and campaign optimization. The program is designed to help you improve customer engagement and drive business growth via marketing automation tools.
Issued by: Skilr
Focus:
- Lead Management
- Email Marketing Automation
- Customer Journey Mapping
- Campaign Optimization
- Performance Tracking
Prerequisites:
- Education: Prior knowledge of marketing principles is beneficial
- Work Experience: Not required
- Exam: Yes, with no limit retakes
- Other Certifications Required: Not required
Renewability: No
Price:
- Practice Exam: $7.99 (free test available)
Who It’s For: Ideal for professionals in digital marketing, marketing operations, and CRM management, this certification signals expertise in marketing automation and readiness to drive business growth through advanced technologies.
11. Online MMA x CDP Certification: Technologies and Automation for Marketing - Best for understanding marketing technologies

The Online MMA x CDP Certification: Technologies and Automation for Marketing is a two-day, instructor-led online training program. It covers the fundamentals of marketing automation, its business applications, and how to integrate Artificial Intelligence (AI) with your automation workflows.
Issued by: MMA
Focus:
- Marketing automation basics
- Setting marketing goals
- Identifying pain points in marketing processes
- ROI attribution
- AI technologies in marketing
Prerequisites:
- Education: No formal education requirements
- Work Experience: Not required
- Other Certifications Required: Not required
Renewability: No
Who It’s For: Ideal for marketers looking to enhance their understanding of marketing technologies and effectively build their marketing tech stack.
FAQs about Marketing Automation Certification
What is marketing automation certification?
Marketing automation certification is a professional credential that validates an individual's expertise in using marketing automation tools and strategies. It typically involves training and assessment to ensure that the individual can effectively implement and manage automated marketing campaigns.
Why should I get certified in marketing automation?
Obtaining a certification in marketing automation can enhance your career prospects by demonstrating your proficiency in using automation tools to potential employers. It helps you stand out in the job market and may lead to higher earning potential and career advancement opportunities.
Which platforms offer marketing automation certification?
Several platforms offer marketing automation certification, including HubSpot, Marketo, and Salesforce. Each of these platforms provides specialized training and certification programs designed to equip marketers with the necessary skills to utilize their respective tools effectively.
How long does it take to complete a marketing automation certification?
The duration to complete a marketing automation course certification varies depending on the provider and the complexity of the course. Typically, it can take anywhere from a few days to several weeks to complete, depending on the depth of the curriculum and the individual's prior knowledge.
Is marketing automation certification worth it?
Marketing automation certification can be worth it for professionals looking to enhance their skills and career opportunities in the digital marketing field. It provides a structured learning path and can give you a competitive edge in understanding and implementing marketing automation strategies effectively.
Other Useful Resources
Here are a few other useful resources to check out:
- Best marketing automation software
- Guide how to implement marketing automation
- Best marketing automation books
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