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Marketing Automation
10 Best Marketing Automation Software in 2023

Marketing automation software is designed to give brand builders a breather by handling basic and repetitive tasks across multiple marketing channels simultaneously. This can free up mental space to work on bigger picture stuff that can’t be accomplished by machines. 

In this article, I’ll go over the best marketing automation software and what each does best.

Marketing Automation Software Shortlist

Here’s the shortlist of the marketing automation software I picked for this article. 

  1. Marketo
  2. Salesforce Pardot
  3. Hubspot Marketing Hub
  4. Mailchimp
  5. Braze
  6. Klaviyo
  7. ActiveCampaign
  8. Sendinblue
  9. Sharpspring  
  10. Keap

Overviews of the 10 Best Marketing Automation Software 

Below I’ll go over the best marketing automation software, what makes each one deserving of a spot on this list, and I’ll outline a few key features. 

Marketo - Marketing automation with customer behavior tracking & lead attribution

Marketo’s lead database.

Salesforce Pardot - Email campaigns & lead management for B2B sales

Salesforce reporting dashboards.

Hubspot Marketing Hub - Campaign & ad management with a robust CMS system

Hubspot Marketing Hub ads dashboard.

Mailchimp - Email marketing campaign automation & reporting

Mailchimp campaign tracking page.

Klaviyo - Email & SMS automation with customer analytics

Klavyio campaign reporting page.

ActiveCampaign - Email marketing automation with a great template library

ActiveCampaign automations example.

Sendinblue - Marketing automation with click tracking

Sendinblue audience data dashboard.

Sharpspring - Comprehensive marketing reports and campaign insights

Sharpspring campaign page.

Keap - Marketing automation with sales enablement built-in

Keap leads and sales tracking page.

Other Marketing Automation Software

If nothing on the list caught your attention, here are a few more options.

What Do You Think?

What marketing automation tools do you use in your day to day? Is there anything missing from the list that you think we should add? Sound off in the comments. 

By Stephanie Hood

Stephanie Hood is the Editor of The CMO and holds vast marketing experience in industries spanning media, publishing, tech, fashion and travel/tourism. Throughout her career, she has led editorial and marketing teams and strategies for small and medium-sized businesses, consistently turning six-figure budgets into seven-figure profits. With a passion for storytelling, Stephanie enjoys connecting with the world’s top executives to share their secrets to business success. Curious what else she’s uncovered? Be sure to sign up for The CMO newsletter so you don't miss a beat.

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