36 Best Marketing Automation Software Reviewed for 2025

Omnisend is a marketing automation platform designed to assist ecommerce businesses in engaging with their customers through email marketing, SMS messaging, and web push notifications. The platform provides tools for list building, campaign automation, and sending targeted campaigns. 

Why I picked Omnisend: I like that the platform offers customizable templates for your email, SMS, and web push notification campaigns, so you can deliver an on-brand, personalized experience from a centralized place. It also offers pre-built automation workflows, like a welcome series, cart abandonment, order confirmation, and cross-selling. These automation are easily adjustable with Omnisend's drag-and-drop editor.

The platform also gives you the option to build your lists through custom sign-up forms or ready-made templates, making it easier to jumpstart your campaigns without a significant time investment. These forms are also TCPA & GDPR-compliant and mobile-optimized.

Omnisend Standout Features and Integrations

Features include A/B split testing, automation reports, advanced reporting, pop-ups, multi-step forms, landing pages, audience segments, unique discount codes, and a sales dashboard.

Integrations include Shopify, BigCommerce, WooCommerce, Google Ads, Zapier, Gorgias, Typeform, Intercom, Loyalty Lion, MailChimp, and more.

In the dynamic world of marketing, Default stands out as a solution tailored for CMOs and marketing professionals looking to enhance their inbound strategies. Designed to streamline lead management and scheduling, Default provides the tools necessary to convert website visitors into qualified leads, directly addressing the challenges of manual outreach and inefficient lead routing. With seamless integration capabilities, it transforms complex marketing operations into smooth and efficient processes, making it an ideal choice for businesses seeking to optimize their marketing automation efforts.

Why I Picked Default

I picked Default for its exceptional capability in automated lead routing, a crucial feature for CMOs seeking marketing automation tools. Default's intelligent routing system ensures that leads are directed to the right team members based on predefined criteria, which significantly reduces response times and enhances conversion rates. Additionally, the platform's automated scheduling feature allows leads to book meetings directly, eliminating the bottleneck of manual scheduling. These functionalities, coupled with its capacity to enrich CRM data in real-time, make Default an indispensable tool for marketing teams aiming to maximize efficiency and effectiveness.

Default Key Features

In addition to its standout lead routing capabilities, I also found several other features that enhance its value:

• AI-Driven Workflows: These workflows automate repetitive tasks, allowing your team to focus on strategic initiatives.
• Branded Form Enrichment: This feature captures detailed visitor information, transforming basic form entries into enriched data points for better lead qualification.
• Real-Time CRM Syncing: Ensures that your CRM data is always up-to-date, reducing the risk of data discrepancies and improving overall data integrity.
• Customizable Routing Logic: Allows for the tailoring of lead assignment criteria to fit your specific business needs, ensuring optimal lead distribution.

Default Integrations

Integrations include Salesforce, HubSpot, Zoom, Slack, Microsoft Teams, Calendly, Gong, Marketo, Intercom, and Drift.

TikTok is a popular social media platform that allows users to create, share, and discover short-form videos. It offers tools to help marketing teams automate ad placement and audience targeting. Brands use the platform to create engaging video ads and optimize their distribution.

Why I picked TikTok: TikTok helps your team automate ad placements, ensuring your campaigns reach the right audience at the right time. The platform’s targeting capabilities allow you to deliver content based on user behavior and interests. You can create ads directly within the app and have them automatically optimized for performance. TikTok’s algorithm takes care of adjusting ad delivery to improve engagement and reach.

TikTok Standout Features and Integrations

Features include automated ad placement, audience targeting, and real-time performance optimization. You can create video ads within the app and have TikTok automatically optimize delivery. TikTok’s algorithm ensures your content reaches the right audience for better engagement.

Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.

Birdeye offers a comprehensive suite of tools for online reputation management. It’s best suited to local businesses seeking to manage and maintain positive customer reviews and ratings across online review sites, and create a stronger online presence for their brand.

Why I Picked Birdeye: This platform made it onto my list because of the unique value it provides to local businesses. You can automate various tasks related to online reputation management, such as soliciting reviews from existing customers and sending out customer feedback surveys. You can also ensure reviews receive responses through personalized, automated, AI-generated drafting.

Chatbots, social media management, referrals, and appointment booking are all also included and can be automated in the system. Benchmarking against local competitors helps you see how your business compares and improve your marketing, customer service, and product or service offerings accordingly.

Birdeye Standout Features & Integrations

Features include review management, feedback surveys, messaging, social media management, mass emails and texts, listing management, chatbot, payment management, appointment scheduling, and a mobile app.

Integrations include QuickBooks, Square, Zoho CRM, Zoho Books, Zoho Invoice, Pipedrive, Thryv, Keap, HubSpot, Lightspeed, and hundreds of other SaaS tools.

Klaviyo is a marketing automation software that helps businesses create personalized customer experiences across various channels using real-time data and AI-driven insights. It offers features such as segmentation, flows, campaigns, reporting, and benchmarks.

Why I picked Klaviyo: The platform’s flows feature is particularly noteworthy, allowing businesses to design sophisticated automated sequences triggered by customer behaviors and events. This ensures tailored communication throughout the customer journey, enhancing engagement and conversion rates. Additionally, Klaviyo's robust segmentation and personalization capabilities allow for precise targeting and lead nurturing, making marketing campaigns more effective.

Klaviyo also excels with its user-friendly interface and powerful analytics, providing actionable insights to optimize marketing efforts. It even offers AI-driven predictive analytics to understand spending potential, churn risk, and other important insights.

Klaviyo Standout Features and Integrations

Features include A/B testing, multichannel campaigns, predictive analytics, drag-and-drop email builder, customizable signup forms, real-time reporting, pre-built templates, and customer journey tracking.

Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.

HubSpot Marketing is a comprehensive CRM integration tool that integrates marketing, sales, content management, and customer service into one powerful platform. I spoke to Nora St-Aubin, a Content Operations Strategist with 10+ years experience about HubSpot Marketing. She said, "Our team used HubSpot Marketing's automation features to set up customized nurture flows as it gave us flexibility with logic and branching. We used it for everything from email marketing and managing a newsletter to automated drip campaigns, and email courses."

Why I picked HubSpot Marketing: HubSpot Marketing offers a comprehensive CRM platform with tools for marketing, sales, content management, and customer service. The platform's integration of these tools allows for seamless collaboration and communication across different departments. HubSpot stands out for its powerful and user-friendly features, making it the best choice for comprehensive CRM integration. Its extensive features, user-friendly interface, and the ability to easily monitor and manage the entire lead process make it the best tool for effectively managing marketing and sales processes.

HubSpot Marketing Standout Features and Integrations

Features include marketing automation, which allows for the creation of personalized, automated campaigns, and advanced analytics for tracking performance and making data-driven decisions.

Integrations include Facebook, Instagram, Mailchimp, and Google Suite.

SimpleTexting is a robust text message marketing platform with a sole focus on helping marketers reach people right where they are—on their phones. Since 2010, the company has been building out its application with tools that can benefit virtually any business.

Why I picked SimpleTexting: As its name suggests, SimpleTexting is easy to get up to speed with. You'll find a streamlined inbox that brings all your messages into one central place, and a mobile app for texting on the go. SimpleTexting can send extended SMS messages of up to 306 characters (instead of the usual 160), and it also supports MMS messaging with up to 1,600 characters.

The main challenge to successful text marketing is getting subscribers, so SimpleTexting offers web sign-up forms and short codes to help you get a list going. There's also flexibility if you want to text with your own business number or a toll-free number. Automation features include autoresponders, triggers, scheduling, and drip campaigns.

SimpleTexting Standout Features and Integrations

Features include automated text campaigns, extended SMS messaging, MMS messaging, mass texting, short codes, keywords, segmentation, and analytics.

Integrations include Constant Contact, Google Calendar, HubSpot, Mailchimp, Salesforce, Shopify, Slack, WordPress, Zapier, and Zoho CRM.

Ahrefs helps businesses monitor every time their brand is mentioned online.

Why I picked Ahrefs: The platform allows you to monitor how people are mentioning your brand online. When using Ahrefs, you can understand what people say about your business or your competition and use that knowledge to grow. You can also set up mentions for relevant keywords to your business, enabling you to discover whoever is talking about the things you do but hasn’t discovered your brand yet.

Ahrefs helps organizations and SEO professionals that need a tool to simplify their marketing efforts. You can use the software to identify your competitor’s organic keywords and marketing strategies to replicate their results. Ahrefs can also audit your website to help you identify any issues your site has and understand how to fix them.

Ahrefs Standout Features and Integrations

Features include SEO auditing, keyword research tools, link management, competitor analysis, mobile search tracking, keyword tracking, and rank tracking.

Integrations include Rambox, Reportz, Marketing Miner, GuinRank, Google Search Console, AgencyAnalytics, DashThis, Klipfolio, Databox, Linkody, Pipedream, and SEO Review Tools.

EngageBay combines tools for marketing, sales, and support in a single CRM platform at a price designed to attract small businesses. You won't find any plans over a Benjamin a month, and there's a free version you can try for as long as you like.

Why I picked EngageBay: If you need both a marketing automation strategy and a CRM platform at a cost that doesn't crush you, then EngageBay is a good choice. It's an affordable, all-in-one solution packed with features for the entire customer journey.

However, you can still access the marketing automation tools without subscribing to the full stack. EngageBay packages its marketing, sales, and support products in standalone plans in addition to selling them as a bundle.

EngageBay Standout Features and Integrations

Features include autoresponders, drip campaigns, automated email templates, and smart segmentation. EngageBay also supports free migrations from any other platform you're currently using.

Integrations include Asana, BulkSMS, DocuSign, QuickBooks, LinkedIn, Shopify, Stripe, Twilio, WooCommerce, and Zapier. Note that third-party integrations aren't available with the free plan.

SendGrid is a marketing automation platform that focuses primarily on email communication. It offers a range of tools designed to enhance and automate your email marketing strategies, making it a valuable resource for marketers looking to improve engagement and deliverability.

Why I Picked SendGrid

I picked SendGrid as a top choice for CMO marketing automation software primarily because of its robust email API. This feature ensures emails reach their intended recipients with tools like SMTP service, email validation, and dynamic templates. These functionalities enhance deliverability, which is key for customer engagement. Another reason is SendGrid's email marketing campaigns, which allow you to create engaging and automated campaigns. With features like signup forms, email testing, and analytics, you can design and execute effective marketing strategies that resonate with your audience.

SendGrid provides expert services that offer professional assistance for setup, delivery optimization, and ongoing consulting. These services can be invaluable for CMOs looking to refine their email marketing strategies and ensure optimal performance. The multi-channel solutions that integrate with SMS and WhatsApp offer additional communication avenues, broadening your reach and enhancing overall marketing strategies.

Standout Features

Features include multi-channel solutions that allow integration with SMS and WhatsApp to broaden your communication strategy. Additionally, SendGrid provides extensive resources and support, including guides, blogs, and customer support, to help optimize your email programs. With expert services, you get professional assistance for setup, delivery optimization, and ongoing consulting, which can be crucial for refining your marketing strategies.

Integrations

Integrations include Airtable, Typeform, Gravity Forms, Pipedrive, Stripe, ClickFunnels Classic, Salesforce, Webflow, Unbounce, Google Sheets, Facebook Lead Ads, and RSS Feeds.

Intercom is where automation meets customer service. Founded in 2011, the company has become a leading choice for support services thanks to its beautiful app, lightning-fast speed, and time-saving features.

Why I picked Intercom: Whether you're running chat support or scheduling an onboarding call, Intercom has a way to make everything fast and smooth. It's the poster robot of marketing automation software for customer service.

Intercom's Messenger matches your website's branding and presents customers with self-serve options for everyday support inquiries. Additionally, the Resolution Bot uses automation and machine learning to handle common conversations so humans don't have to. Intercom also offers a configurable inbox that combines all your channels and features keyboard shortcuts and macros to help you move quickly.

Intercom Standout Features and Integrations

Features include intelligent chatbots, a customizable inbox, a branded messenger, a knowledge base, customer profiling, segmentation, and automation tools. Intercom has three main products—Support, Engage, and Convert. Features vary depending on your selected package.

Integrations include Calendly, Facebook, Google Analytics, Instagram, Jira, Mailchimp, Salesforce, Stripe, Twitter, and Whatsapp. Custom integrations are available as well.

Introduction

Drip is a marketing automation software designed to help businesses engage with their customers and optimize their marketing strategies. It offers a variety of tools that allow you to create personalized campaigns and track their performance.

Why I Picked Drip

I picked Drip because of its advanced segmentation feature, which allows you to target specific groups of customers based on their behavior and preferences. This means you can send personalized messages that resonate with your audience, increasing the chances of conversion. Another reason is its customizable workflows, which let you automate repetitive tasks and focus on more strategic aspects of your marketing plan.

Drip's analytics and reporting tools are also impressive, providing you with insights into how your campaigns are performing. This data-driven approach helps you make informed decisions and adjust your strategies as needed. Plus, Drip's personalized email campaigns enable you to connect with your customers on a more personal level, fostering long-term relationships.

Standout Features

Features include behavior-based automation that triggers actions based on customer interactions, allowing for highly personalized customer journeys. Drip also offers pre-built email templates that save you time and ensure your messages look professional. Additionally, its real-time reporting provides instant insights into campaign performance, enabling quick adjustments to maximize results.

Integrations

Integrations include Facebook Custom Audiences, Shopify Plus, Stripe, Zapier, Hubspot, Mailchimp, Leadpages, PayPal, Segment, OptinMonster, Gravity Forms, and Unbounce.

Eloqua helps businesses win over customers through customized campaigns across multiple channels.

Why I picked Eloqua: The software is a marketing automation tool that will help you monitor customers’ journeys across multiple channels, such as email, video, search, and mobile. Eloqua allows you to plan automated campaigns while personalizing them simultaneously. Its lead management tools enable you to efficiently manage data and maximize your organization’s sales. The platform is a versatile automation tool that helps you build and maintain long, valuable customer relationships.

Eloqua helps large-sized brands and marketing teams that need a solution to personalize and simplify all stages of their marketing process. It can personalize and simplify each step of the process because of its multiple data connectors. Thanks to its real-time reporting and insights, you can use Eloqua to determine when to engage with audiences in their buying journey.

Eloqua Standout Features and Integrations

Features include A/B testing, sales intelligence, analytics and ROI tracking, customizable CTAs, dynamic content, search marketing, website visitor tracking, audience segmentation, lead scoring, landing pages, web forms, and email drip campaigns.

Integrations include Domo, ClickSend, Opensense, BigMarker, Zendesk, Dropbox, Contently, Veelo, Chili Piper, SnapApp, Kaltura, Synthio, and SurveyMonkey.

Mailchimp is much more than just an email application, offering a healthy dose of products for launching, marketing, and managing your online business. It's a good solution if you're looking for a lot of capability at a low price.

Why I picked Mailchimp: All Mailchimp accounts come with a free website and ecommerce tools, plus access to dozens of pre-built email templates to get you started. You can easily set up landing pages, create ads, post to social media, and monitor all channels inside a unified campaign manager.

Mailchimp supports tons of different automation features. With the Customer Journey Builder, you can create automated campaigns based on customer behaviors. Mailchimp's advertising software lets you set triggers to retarget customers on Google, Facebook, and Instagram. Furthermore, the Content Optimizer makes it easy to improve your copy with the power of AI.

Mailchimp Standout Features and Integrations

Features include a free website, ecommerce tools, digital ads, a visual campaign editor, pre-built templates, marketing automations, A/B testing, segmentation, and smart reporting and analytics tools.

Integrations include Facebook, LinkedIn, QuickBooks, Shopify, SimpleTexting, Stripe, Typeform, Vimeo, WordPress, and Zapier.

Entrepreneurs built Ontraport specifically for entrepreneurs, aiming to create a single gateway to every tool a business might need. People with big ideas and little time to waste navigating the open sea of sales and marketing automation software will likely see potential in unpacking Ontraport's box of quick, ready-made solutions.

Why I picked Ontraport: Much of Ontraport's customer base consists of service providers, coaches, teachers, and sole proprietors who need an easy way to market and manage their business. And that's exactly what Ontraport provides—an entire library of pre-built campaigns and tools only a few tweaks away from activation.

With Setup Wizards, you can quickly get websites, landing pages, forms, and common marketing projects up and running right after you sign up. The platform's campaign editor is a work of automatic art, offering tons of building elements, real-time reporting, advanced tracking, and sophisticated funnel mapping. There's also a motley crew of triggers, goals, conditions, and forks at your disposal. From welcome emails to SMS appointment reminders, you can automate just about anything with Ontraport.

Ontraport Standout Features and Integrations

Features include a huge catalog of pre-built campaigns, Setup Wizards, advanced segmentation, tracking, attribution, and a powerful drag-and-drop campaign editor. You can also set up automated Facebook retargeting and deploy dynamic website content.

Integrations include Fuzed, JotForm, PlusThis, QuickBooks, Shopify, SimpleTexting, Stripe Connect, Wicked Reports, Zapier, and Zoom.

GetResponse can help businesses engage with their audiences by delivering personalized experiences.

Why I picked GetResponse: By collecting data in your GetResponse account, you can communicate with your audiences by taking action based on pre-selected conditions. GetResponse enables you to create automation events based on customers’ behaviors and engage with them at the right time. You can use the software to track and rate your customers’ actions and create custom segments based on this information.

GetResponse is suitable for businesses of any size that need effective tools to grow, engage, and convert audiences. It offers powerful email marketing tools that include AI-enhanced content creation capabilities, templates, design features, and proven deliverability. You can use GetResponse to set up simple or complex campaigns with its drag-and-drop workflow builder.

GetResponse Standout Features and Integrations

Features include email marketing, autoresponders, a website builder, landing pages, audience segmentation, SMS marketing, web push notifications, conversion funnels, live chat, AI recommendations, and transactional emails.

Integrations include Recurly, SlickText, Jotform, FreshBooks, Outgrow, OptiMonk, LanderLab, LiveAgent, Zendesk, Salesforce, Mailchimp, Google Analytics, Slack, HubSpot CRM, and Zoho CRM.

Keap is a business automation and CRM software designed for small businesses. It helps automate various business processes, including customer follow-up, team task management, email marketing, sales automation, and lead capture. 

Why I picked Keap: Its email marketing capabilities allow businesses to craft personalized campaigns with ease, leveraging templates and automation to ensure timely follow-ups and targeted messaging. The platform's automation tools can handle a variety of tasks, such as sending welcome emails, nurturing leads, and following up on abandoned shopping carts, helping to increase efficiency and ensure no potential customer is overlooked.

Additionally, Keap's messaging solutions integrate seamlessly with its CRM, providing a unified communication hub. This feature allows businesses to manage SMS, email, and other messaging channels from a single platform, ensuring consistent and timely customer interactions. Automated reminders, follow-ups, and personalized messages enhance customer engagement and improve conversion rates. 

Keap Standout Features and Integrations

Features include CRM, appointment scheduling, payment processing, lead capture, pipeline management, marketing automation, contact management, and sales reporting.

Integrations include QuickBooks, Zapier, WordPress, Shopify, Gmail, Outlook, PayPal, Stripe, Leadpages, and ScheduleOnce. 

Constant Contact can help businesses connect with leads and nurture relationships wherever they are.

Why I picked Constant Contact: The platform can help your company engage with leads and help you develop robust relationships, and create powerful results. Constant Contact allows you to engage with leads across multiple channels, such as text messaging, email, or social media. With Constant Contact, you can easily create a buzz around your brand with your targeted audiences and accomplish your goals.

Constant Contact is suitable for small businesses that need a simple marketing automation tool that can handle social campaigns, email marketing, and audience growth. Thanks to the tool’s event management and registration capabilities, it’s especially helpful for organizations that plan events. The software provides everything you need to handle crucial marketing functions.

Constant Contact Standout Features and Integrations

Features include autoresponders, an image library, event-triggered emails, customer surveys, reporting and analytics, pre-made templates, a text editor, a drag-and-drop editor, A/B testing, audience segmentation, team management, and an event calendar.

Integrations include Wrike, Freshdesk, Pipedrive, ProjectManager, Recurly, Freshbooks, Jotform, Chargebee, Basecamp, Nutshell, 1CRM, Zendesk, Salesforce, WordPress, HubSpot CRM, and Zoho CRM.

Salesforce Marketing Cloud is a juggernaut that hits every touchpoint along the customer journey with options to prospect, personalize, automate, predict, and analyze. It's best suited for large enterprises with healthy budgets that can afford to invest in one of the most exhaustive toolsets in the industry.

Why I picked Salesforce: Salesforce has been paving the way to successful CRM since 2003. More than 150,000 companies worldwide use it, and it has a track record of shipping superpowered products.

With Marketing Cloud, users can build a custom stack of tools from a menu of products tailored to specific tasks. These include content management, personalization, advertising, analytics, and data mining. You can activate each one individually, pair them with other Marketing Cloud products, and connect them with other Salesforce services.

Salesforce Standout Features and Integrations

Features include advanced data manipulation, automation tools, robust campaign builders, and predictive analytics powered by Einstein AI. Worth noting is the Journey Builder, a user-friendly drag-and-drop interface for automating personalized customer experiences.

Integrations include ActiveCampaign, DocuSign, Dropbox, Google Cloud, HelloSign, Jira, LinkedIn, Mailchimp, QuickBooks, Slack, and Zapier. There's also the option to build with MuleSoft, a platform that enables interaction with any external system or application.

ActiveCampaign is a customer experience automation platform built for growth, with an impressive selection of email marketing, marketing automation, and CRM tools. There are options for prospecting, nurturing, converting, and driving engaging customer relationships.

Why I picked ActiveCampaign: What's attractive about ActiveCampaign is the large library of ready-made templates. Whether you're creating email marketing campaigns or setting up a lander, you'll have plenty of options to get going fast. A drag-and-drop editor simplifies workflow setup, and more than 800 pre-built automations give you a lot of flexibility for relevant, well-timed customer experiences.

ActiveCampaign provides a single viewpoint for all your automations across email, SMS, social, and live chat. It also gives you a lot of power in tracking leads, assigning engagement scores, segmenting audiences, and personalizing messages.

ActiveCampaign Standout Features and Integrations

Features include a library of email and lander templates, 800+ pre-built automations, dynamic and conditional content, SMS, segmentation, A/B testing, and reporting tools.

Integrations include ClickFunnels, Facebook, Google Analytics, Postmark, Salesforce, Shopify, Unbounce, WooCommerce, WordPress, and Zapier.