Marketing automation software is designed to give brand builders a breather by handling basic and repetitive tasks across multiple marketing channels simultaneously. This can free up mental space to work on bigger picture stuff that can’t be accomplished by machines.
In this article, I’ll go over the best marketing automation software and what each does best.
Marketing Automation Software Shortlist
Here’s the shortlist of the marketing automation software I picked for this article.
- Marketo
- Salesforce Pardot
- Hubspot Marketing Hub
- Mailchimp
- Braze
- Klaviyo
- ActiveCampaign
- Sendinblue
- Sharpspring
- Keap
Overviews of the 10 Best Marketing Automation Software
Below I’ll go over the best marketing automation software, what makes each one deserving of a spot on this list, and I’ll outline a few key features.
Marketo - Marketing automation with customer behavior tracking & lead attribution
Salesforce Pardot - Email campaigns & lead management for B2B sales
Hubspot Marketing Hub - Campaign & ad management with a robust CMS system
Mailchimp - Email marketing campaign automation & reporting
Klaviyo - Email & SMS automation with customer analytics
ActiveCampaign - Email marketing automation with a great template library
Sendinblue - Marketing automation with click tracking
Sharpspring - Comprehensive marketing reports and campaign insights
Keap - Marketing automation with sales enablement built-in
Other Marketing Automation Software
If nothing on the list caught your attention, here are a few more options.
What Do You Think?
What marketing automation tools do you use in your day to day? Is there anything missing from the list that you think we should add? Sound off in the comments.