18 Best AI Marketing Courses To Take In 2025
Investing in an AI marketing course is a no-brainer. However, the AI industry moves fast, so you want to invest in a course that keeps up with all the changes happening. You also want a course that gives you a good grasp of the fundamentals of AI and how it applies to marketing.
With the above in mind, I've curated 18 of the best AI marketing courses that do the work to make sure their course material doesn't go obsolete.
Best AI Marketing Courses Shortlist
Here's a shortlist of the best AI marketing courses out there:
- AI for Marketing (HubSpot Academy)
- Artificial Intelligence in Marketing (University of Virginia)
- AI in Digital Marketing (Digital Marketing Institute)
- Piloting AI (Marketing AI Institute)
- Machine Learning for Marketing: Essential Training (LinkedIn Learning)
- Artificial Intelligence in Marketing (RMIT University)
- AI in Marketing (Chartered Institute of Marketing)
- Harnessing AI in Marketing and Communication (University of Adelaide)
- AI for Marketing (Institute of AI Studies)
- AI for Marketing Short Course (Econsultancy)
- AI Applications in Marketing (Kelley School of Business, Indiana University)
- Oxford Artificial Intelligence in Marketing Series (University of Oxford)
- Mastering Digital Marketing in an AI World (London Business School)
- AI in Marketing (ELVTR UK)
- Mastering Generative AI for Marketers (Oxford College of Marketing)
- Marketing AI (Cornell University)
- Become an AI-Powered Marketer (SEMrush Academy)
- Introduction to Artificial Intelligence for Digital Marketing & Communications (Humber Polytechnic)
Find more details about each course below.
Overview Of The Best AI Marketing Courses
Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
1. AI for Marketing (HubSpot Academy)
This course is designed to help marketing professionals and small business owners build fundamental AI skills. It provides foundational knowledge on how to integrate AI into your marketing program.
- Who It’s For: Small business owners and marketing professionals
- Topics Covered:
- AI prompt analysis
- Marketing strategy optimization
- Customer experience personalization
- Performance tracking using AI tools
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 2 hours and 49 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
2. Artificial Intelligence in Marketing (University of Virginia)
This beginner-friendly course offers participants a foundational knowledge of AI in marketing. It introduces learners to practical AI applications in marketing, including using AI to improve customer engagement, personalize campaigns, and optimize marketing workflows.
- Who It’s For: Beginners interested in AI applications in marketing
- Topics Covered:
- Customer engagement using AI
- Personalized marketing strategies
- Real-world AI applications
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 10 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Coursera
3. AI in Digital Marketing (Digital Marketing Institute)
This course is designed to help marketers develop must-have AI skills. Participants leave with a framework for identifying what parts of their marketing program they can improve with AI and a blueprint for implementing an AI-first marketing workflow.
- Who It’s For: Marketers looking to improve their digital marketing approach using AI
- Topics Covered:
- AI concepts and tools
- Content marketing
- SEO
- Customer experience
- AI ethics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 5 hours and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $535
- Take The Course: Digital Marketing Institute
4. Piloting AI (Marketing AI Institute)
This course is an on-demand training program designed to help marketers and leaders integrate AI into their strategies. It offers practical guidance on identifying AI use cases and launching AI pilot projects to enhance business outcomes.
- Who It’s For: Marketers and leaders looking to integrate AI
- Topics Covered:
- AI applications
- Identifying use cases
- Launching pilot projects
- Enhancing productivity and creativity
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 8 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $499
- Take The Course: Marketing AI Institute
5. Machine Learning for Marketing: Essential Training (LinkedIn Learning)
This course, led by Chris DallaVilla, is a concise program focused on how AI transforms marketing. It provides insights into how AI can streamline marketing processes and improve overall outcomes. The course helps marketers understand the role of AI in modern marketing strategies.
- Who It’s For: Intermediate learners in marketing
- Topics Covered:
- AI and machine learning basics
- Customer segmentation
- Personalization
- Pricing automation
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 55 minutes and 54 seconds
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
6. Artificial Intelligence in Marketing (RMIT University)
This course is designed to equip marketing professionals with skills to evaluate and implement AI responsibly. Learners gain practical experience using tools like Microsoft Copilot while aligning AI strategies with marketing goals.
- Who It’s For: Marketing professionals seeking to integrate AI
- Topics Covered:
- AI strategy design
- Responsible AI implementation
- Microsoft Copilot tools
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 weeks
- How Many Hours Of Instruction: 8 to 10 hours per week
- Eligibility Requirements: None
- Price: $1,600
- Take The Course: RMIT University
7. AI in Marketing (Chartered Institute of Marketing)
The training program is designed to equip marketers with the skills needed to integrate AI into their strategies. It provides practical insights into the use of AI to enhance marketing efforts and improve overall campaign effectiveness.
- Who It’s For: Marketing professionals looking to integrate AI
- Topics Covered:
- AI tools and applications
- Content generation data analysis
- Predictive analytics
- Ethical considerations
- Online, In-Person, or Both?: Both
- Exam Required?: No
- Duration: 1 day
- Eligibility Requirements: None
- Price:
- In-person: £599
- Online: £499
- Take The Course: Chartered Institute of Marketing
8. Harnessing AI in Marketing and Communication (University of Adelaide)
The course helps marketers integrate AI technology into their strategies. It focuses on using AI to streamline marketing efforts and improve overall efficiency. The course provides marketers with the skills needed to incorporate AI in various aspects of their campaigns.
- Who It’s For: Marketers looking to leverage AI
- Topics Covered:
- AI in content creation
- Automation of marketing tasks
- Efficiency improvement
- Online, In-Person, or Both?: Online
- Exam Required?: Yes
- Duration: 4 weeks
- How Many Hours Of Instruction: 2 hours per week
- Eligibility Requirements: None
- Price: $134
- Take The Course: FutureLearn
9. AI for Marketing (Institute of AI Studies)
This training program is designed to equip marketers with essential AI skills. It provides practical knowledge for integrating AI into marketing strategies, focusing on improving efficiency and decision-making. The course is ideal for those looking to enhance their marketing efforts with AI-driven tools and techniques.
- Who It’s For: Marketers looking to enhance AI skills
- Topics Covered:
- AI models
- Prompt engineering
- Content marketing
- Social media strategies
- SEO
- Data analytics
- AI policy
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 9 hours
- How Many Hours Of Instruction: 3 hours
- Eligibility Requirements: None
- Price: €399
- Take The Course: Institute of AI Studies
10. AI for Marketing Short Course (Econsultancy)
This training is designed to help marketing teams integrate AI into their operations and campaigns. The program equips participants with the skills to identify AI's potential and implement it across the customer journey, offering immediate, practical techniques to enhance marketing effectiveness.
- Who It’s For: Marketing and ecommerce professionals
- Topics Covered:
- AI functions
- Machine learning types
- Segmentation
- Content generation
- Predictive analytics
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 4 weeks
- How Many Hours Of Instruction: 10 hours
- Eligibility Requirements: None
- Take The Course: Econsultancy
11. AI Applications in Marketing (Kelley School of Business, Indiana University)
This course is created for marketing professionals seeking to integrate AI into their workflows. It offers hands-on learning and focuses on practical AI applications, including developing personalized AI tools to enhance marketing strategies.
- Who It’s For: Marketing professionals
- Topics Covered:
- GenAI toolset
- Marketing analytics
- Content creation
- Personalized AI assistant development
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 4 weeks
- How Many Hours Of Instruction: 1 hour and 30 minutes
- Eligibility Requirements: None
- Price: $1,450
- Take The Course: Kelley School of Business
12. Oxford Artificial Intelligence in Marketing Series (University of Oxford)
The course provides insights into how AI can enhance marketing effectiveness and decision-making. Participants will explore current trends and practical applications of AI in marketing, gaining valuable knowledge to improve business strategies and outcomes.
- Who It’s For: Marketing and business leaders
- Topics Covered:
- AI technology
- Marketing trends
- Data-driven decision-making
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 14 weeks
- Eligibility Requirements: None
- Price: £3,651
- Take The Course: University of Oxford
13. Mastering Digital Marketing in an AI World (London Business School)
This course helps participants integrate AI into their marketing strategies. It provides an understanding of how AI can be used to enhance various aspects of digital marketing, helping businesses streamline their processes and improve effectiveness.
- Who It’s For: Traditional marketers, early-career marketers, non-marketing leaders
- Topics Covered:
- SEO
- Social media strategies
- Generative AI
- Omnichannel strategies
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 10 weeks
- How Many Hours Of Instruction: 6 to 8 hours per week
- Eligibility Requirements: English language proficiency
- Price: £2,400
- Take The Course: London Business School
14. AI in Marketing (ELVTR UK)
This course led by Albert Chan, is designed to provide participants with the practical skills to enhance sales and marketing strategies using AI. The course focuses on applying AI-driven techniques to optimize marketing efforts and improve sales outcomes.
- Who It’s For: Professionals looking to improve marketing strategies through AI
- Topics Covered:
- Generative AI
- Sales and marketing strategies
- AI-enhanced media marketing
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 6 weeks
- Eligibility Requirements: None
- Take The Course: ELVTR UK
15. Mastering Generative AI for Marketers (Oxford College of Marketing)
This course is designed to equip marketers with the skills needed to integrate AI into their strategies. It focuses on helping professionals enhance customer engagement and improve campaign success through the use of AI.
- Who It’s For: Marketers interested in generative AI
- Topics Covered:
- Generative AI fundamentals
- Content creation
- Ethical considerations
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 1 hour
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £75 + VAT
- Take The Course: Oxford College of Marketing
16. Marketing AI (Cornell University)
The course helps marketing professionals integrate AI into their strategies. It provides a solid foundation for understanding how AI can be used to optimize various aspects of marketing and improve overall efficiency.
- Who It’s For: Marketing professionals
- Topics Covered:
- AI applications in marketing
- Practical exercises
- Case studies
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 2 months
- How Many Hours Of Instruction: 3 to 5 hours per week
- Eligibility Requirements: None
- Price: $3,699
- Take The Course: Cornell University
17. Become an AI-Powered Marketer (SEMrush Academy)
This course is designed to help marketers transition into AI-powered professionals. It focuses on equipping participants with the skills to integrate AI into their marketing strategies, improving efficiency and decision-making in the process
- Who It’s For: Marketers looking to leverage AI tools
- Topics Covered:
- AI tools and techniques
- Practical exercises
- Real-world examples
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: SEMrush Academy
18. Introduction to Artificial Intelligence for Digital Marketing & Communications (Humber Polytechnic)
This course focuses on AI fundamentals and their impact on careers. It helps participants understand how AI is transforming industries and provides practical skills to apply AI in professional contexts.
- Who It’s For: Individuals looking to integrate AI into marketing and communications
- Topics Covered:
- AI fundamentals
- Prompt-writing techniques
- Career implications of AI
- Online, In-Person, or Both?: Online
- Exam Required?: No
- Duration: 5 weeks
- How Many Hours Of Instruction: 3 hours per week
- Eligibility Requirements: None
- Price: $300
- Take The Course: Humber Polytechnic
What’s Next?
Aside from these courses, we have a couple of other resources on AI and marketing, such as:
- How CMOs can use GenAI to improve SEO
- How to implement AI in marketing automation
- How to use AI in your inbound marketing
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