ClickFunnels Review: Pros, Cons, Features and Pricing

ClickFunnels is a marketing funnel software that helps businesses create sales funnels to convert leads. In my opinion, it's best for small businesses and entrepreneurs in e-commerce and digital marketing who need quick and easy funnel setups. With ClickFunnels, you get a powerful tool to simplify funnel creation and boost conversions.

ClickFunnels addresses common pain points like funnel design and automation for marketing teams and sales departments. In this article, I'll cover ClickFunnels's features, pros and cons, use cases, and pricing so you can decide if this software aligns with your marketing needs and goals.

ClickFunnels Evaluation Summary

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ClickFunnels Overview

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How We Test & Score Tools

We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.

Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.

Core Functionality (25% of final scoring)

The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.

Standout Features (25% of final scoring)

Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.

We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.

Ease of Use (10% of final scoring)

We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.

Onboarding (10% of final scoring)

We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.

Customer Support (10% of final scoring)

We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.

Customer Reviews (10% of final scoring)

Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.

Value for Money (10% of final scoring)

Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.

Core Features

Sales Funnels: Build multi-step funnels for leads, sales, webinars, launches, and more. Designed to guide visitors through a clear “next step” flow.

ClickFunnels Editor: Visual builder for creating funnel pages without needing a dev hand-hold. Useful for quick edits, swaps, and testing ideas fast.

Landing Pages: Make standalone landing pages or full websites that connect directly into funnels. Keep your site and funnel experience in the same system.

Ecommerce Store: Sell products with store-style flows that still behave like funnels (upsells, step paths, etc.). Better for direct-response selling than a plain catalog setup.

Online Courses: Create gated content that people pay to access (courses, memberships, communities). Pairs naturally with funnels + Customer Center for delivery.

Email Marketing: Run follow-ups and automations so leads don’t go cold the moment they bounce. Helps you keep momentum after opt-ins and purchases.

A/B Testing: Test page variations to improve conversions using real performance data. Reduces “vibes-based marketing” (fun, but expensive).

Analytics: Track funnel and page performance so you can see what’s working and what’s leaking revenue. Built-in reporting helps you iterate without extra reporting tools.

Countdown Funnels: Add urgency mechanics (timers/deadlines) to push action. Useful for promos, launches, and limited-time offers.

Blog: Publish content on-site so you can support funnels with informational pages. Not the main reason to buy ClickFunnels, but it’s there for “content + conversion” plays.