The Best Marketing Dashboards List
Here’s a shortlist of the best marketing dashboards:
Every industry, brand, and team has a marketing strategy and associated goals. Maybe your team wants to boost social media presence, track website traffic, or focus on lead generation. Whatever your focus, you will want to leverage a real-time analytics dashboard in order to track the success or failure of various marketing activities.
In this post, I’ll share with you a few of the top marketing dashboards that can help you get insight from your data. I’ll explain what they can do for you, answer some FAQs about reporting software and provide a simple comparison between the top dashboard software on the market.
Overviews Of The Marketing Dashboards Software
Here’s a brief description of each of the marketing dashboards that are featured on this top 10 list.
DashThis
Best multi-integration dashboards
DashThis is an easy-to-use software that will save you time in generating your automated reports and creating dashboards. Access to your data sources is unlimited and the platform connects to over 34 of the most commonly used digital marketing tools. The number of users is also not limited like with other tools on the market.
Why I Picked DashThis: DashThis excels in handling multi-integration dashboards by seamlessly integrating with various data sources, such as Google Analytics, Facebook Ads, Instagram, and LinkedIn. With its user-friendly interface, users can easily connect multiple platforms, import data, and customize their dashboards to display key performance indicators (KPIs) from different sources in a cohesive and visually appealing manner. DashThis provides a centralized hub for marketers to track and analyze data from multiple channels, empowering them to gain comprehensive insights, make informed decisions, and optimize their marketing strategies efficiently.
DashThis Standout Features & Integrations
Features include marketing dashboards that display KPIs from multiple external sources, a CSV file import system, unlimited client accounts, templates and cloning options, report sharing (email, PDF, URL), white labeling services, and a custom widget editor.
Integrations include Tiktok Ads, Google Ads, GA4, and Facebook Ads among others.
Pros
- Easy to use
- Integration capabilities
- Responsive customer support
Cons
- Limited advanced features
- Costly for smaller teams
Zoho Analytics
Best marketing data visualizations
Zoho Analytics is a self-service BI and data analytics software that boasts a connection to any data source (flat files, web feeds, databases, cloud storage services, online/offline applications) and in-depth reporting and analysis tools. The data visualizations are appealing and easy-to-read, including those displayed via mobile devices.
Why I Picked Zoho Analytics: Zoho Analytics is a powerful tool for marketing data visualizations, offering a wide range of features that make it great for this purpose. With its intuitive drag-and-drop interface, users can easily create visually appealing charts, graphs, and dashboards to represent marketing data in a meaningful and digestible manner. Zoho Analytics provides numerous customization options, allowing users to fine-tune visual elements, apply filters, and add calculated fields to gain deeper insights. Zoho Analytics also offers interactive features like drill-downs and dynamic filtering, empowering users to explore and interact with their marketing data to uncover trends, patterns, and performance metrics effectively.
Zoho Analytics Standout Features & Integrations
Features include 2-factor authentication, API access, analytics, big data handling, dashboards, data import/export, data visualization, external integrations, forecasting, multi-user, notifications, dashboards, and reporting.
Integrations include Salesforce, Microsoft Dynamics CRM, Hubspot, Insightly, Pipedrive, Mailchimp, Google Analytics and Ads, Bing Ads, SurveyMonkey, Survey Gizmo, Facebook, Twitter, YouTube, Shopify, Teamwork, and more. Pulling data from Zoho programs is easy.
Pros
- Wide range of data sources
- Powerful visualization capabilities
- Data collaboration and sharing
Cons
- Steep learning curve
- Mobile app limitations
Mixpanel
Best for customizable marketing KPIs
Mixpanel is a marketing BI software used by the likes of Uber, Twitter, and Expedia. It is a behavioral analytics and data governance platform that sports features like easy segmentation and visualization of data, compare user flows, monitor conversion rates, and more. This app is great at tracking granular user action.
Why I Picked Mixpanel: Mixpanel excels in customizing and tracking marketing key performance indicators (KPIs). The platform allows users to define and track custom events and properties, enabling the creation of specific KPIs tailored to their marketing objectives. With Mixpanel's powerful segmentation features, users can analyze and track user behavior based on various attributes, such as demographics or actions, to gain deep insights into the effectiveness of their marketing campaigns. Mixpanel's intuitive interface and visualization options make it easy to create customized dashboards and reports, providing real-time visibility into KPI performance.
Mixpanel Standout Features & Integrations
Features A/B testing, analytics, API access, conversion tracking, dashboards, data import/export, data visualization, external integrations, forecasting, keyword tracking, link tracking, notifications, and scheduling.
Integrations include Zendesk, Braze, Urban Airship, Segment, Marketo, Mparticle, Radar, PlotProjects, AppsFlyer, Iterable, Optimizely, Helpscout, Charito, Gainsight, Zoho, and many more. Zapier integration (separate paid account) is also possible, opening up over 1000 more connection options.
Pros
- Custom event tracking
- Advanced segmentation and analysis
- A/B testing and experimentation
Cons
- Complex implementation and setup
- Limited visualization options
datapine
Best marketing ROI reports
Datapine is a multinational data analytics solution with ad hoc queries, drag-and-drop UI, robust filter options, full tablet support, and dashboards specialized by function (marketing, finance, sales). Datapine has a stellar dashboard interface with plenty of easy-to-access features. The drag-and-drop functions make it great for non-technical users and the SQL mode gives experienced users deeper access.
Why I Picked Datapine: Datapine is an excellent tool for generating ROI reports. The platform enables users to connect and consolidate data from various sources, such as sales data, marketing campaigns, and financial records, allowing them to track and analyze key metrics that contribute to ROI calculations. Datapine also offers advanced data exploration features, such as drill-downs and filtering, allowing users to delve into the details and identify factors influencing ROI. With Datapine, users can efficiently analyze and present ROI reports, empowering businesses to make informed decisions and optimize their marketing strategies effectively.
Datapine Standout Features & Integrations
Features include analytics, API access, budgeting, dashboards, data import/export, data visualization, expense tracking, external integrations, forecasting, lead management, lead scoring, marketing automation, multi-user, notifications, project management, scheduling, and database.
Integrations include Dropbox, Heroku, Google Sheets, MySQL, Oracle, Facebook, Google Analytics, PostgreSQL, Amazon Webservices, Microsoft SQL Server and Azure, Salesforce, SAP, Excel, Maria DB, and more.
Pros
- Data integration capabilities
- Advanced analytics capabilities
- Easy-to-use interface
Cons
- Limited customization options
- Slower data processing speed
Whatagraph
Best for email marketing analytics
Whatagraph is a marketing analytics and social media reporting platform that provides multi-channel reports, custom data widgets, team management, filtering options, pre-made templates, branded white label, image uploads, and commenting.
Why I Picked Whatagraph: Whatagraph is a powerful tool for email marketing analytics, offering several features that make it stand out in this area. With Whatagraph, users can gather data from email marketing platforms, such as open rates, click-through rates, conversions, and subscriber engagement metrics, and visualize this data in easy-to-understand and visually appealing reports. The platform allows for customization, enabling users to tailor their reports to specific metrics, timeframes, or target audiences. Whatagraph also offers automated reporting capabilities, allowing users to schedule regular email performance reports and receive them directly in their inbox.
Whatagraph Standout Features & Integrations
Features analytics, calendar management, dashboard, data import/export, data visualization, external integrations, keyword tracking, link tracking, marketing automation, multi-user, notifications, referral tracking, scheduling, seo, and social-media integration.
Integrations include Adroll, Authority Ads, Bing Ads, CallRail, Campaign Monitor, Celtra, Cvent, Emma, Facebook, Google Analytics and Ads, Instagram, YouTube, Oath (Yahoo), LinkedIn, Mailchimp, SEMrush, Twitter, Snapchat, Tubemogul, Hubspot, CSV, Excel, and more.
Pros
- Multi-channel integration
- User-friendly interface
- Strong automated reporting
Cons
- Limited data manipulation capabilities
- Learning curve for setup
Looker
Best for building custom dashboards from scratch
Looker Studio (was: Google Data Studio) is a dashboard reporting solution for users who want to go above and beyond what Google Analytics has to offer. Data Studios, like many Google services, is free to use. Additionally, Looker Studio is feature-rich and constantly updating, so you won’t feel anything lacking.
Why I Picked Looker Studio: Looker Studio is highly regarded for its capabilities in building marketing dashboards from scratch. The platform offers a range of tools and features that empower users to create customized and visually appealing dashboards tailored to their specific marketing needs. With Looker Studio, users can leverage its drag-and-drop interface and intuitive design elements to easily design and arrange widgets, charts, and visualizations. The platform's robust data modeling capabilities enable users to connect to multiple data sources, perform complex calculations, and create calculated fields, providing flexibility and control over the data displayed in the dashboard. Looker Studio also offers collaborative features, allowing teams to work together on dashboard creation and share insights seamlessly.
Looker Studio Standout Features & Integrations
Features include data visualizations, custom dashboards, interactive reports, marketing templates, external integrations, data import/export, report sharing, and automated email reports.
Integrations include other Google software, like AdWords, Sheets, Analytics, as well as third-party solutions like Adobe Analytics, Asana, Bing Ads, Facebook Ads, BigQuery, MySQL, PostgreSQL, and Hubspot.
Pros
- Customizable and interactive dashboards
- Powerful data modeling and querying
- Collaboration and sharing
Cons
- Complex implementation and setup
- Learning curve
TapClicks
Best for competitor intelligence
Used by 4000+ agencies and brands, TapClicks is a unified platform for all marketing operations that included features like single-dashboard campaign information, an easy reports generator, company-wide marketing analytics visibility, and more. Tap Analytics is particularly useful if you have custom calculations and metrics that you use to demonstrate business value.
Why I Picked TapClicks: TapClicks is an excellent tool for competitor analysis and intelligence, offering robust features that enable businesses to gain valuable insights into their competitors' strategies and performance. With TapClicks, users can track and analyze competitors' digital marketing activities, including their ad campaigns, social media presence, website traffic, and search engine rankings. The platform provides comprehensive reporting and visualizations, allowing users to compare their own performance against competitors and identify areas for improvement. TapClicks also offers competitive benchmarking and monitoring features, enabling businesses to stay updated on industry trends, identify emerging competitors, and make informed decisions to stay ahead in the market.
TapClicks Standout Features & Integrations
Features include reports, analytics, dashboards, competitor intelligence, business process management, workflow management, site audits, rank tracking, link-building, keyword research, external integrations, and data collaboration.
Integrations include over 200 apps and software, including Google Analytics and Ads, Facebook, Yelp, Twitter, Snapchat, LinkedIn, Criteo, AppNexus, MediaMath, Adobe Marketing Cloud, Instagram, AdRoll, StackAdapt, Bing Ads, YouTube, CallRail, and Mailchimp.
Pros
- Comprehensive data aggregation
- Competitive intelligence features
- Collaboration and client reporting
Cons
- Learning curve and complexity
- Complex pricing structure
Octoboard
Best for product & ecommerce marketing
Octoboard is a marketing dashboard software designed to help you collect and use business data by providing white label client portals, TV dashboard templates, leaderboard building, sharing cloud data insights, and Slack communication integration. Octoboard is quite easy and intuitive to use and has a relatively low entry cost associated with it. It would be a good choice for small-to-mid-sized businesses.
Why I Picked Octoboard: Octoboard is an exceptional platform for product and ecommerce marketing, offering a wide range of features that make it stand out in this domain. With Octoboard, users can consolidate and analyze data from various sources such as sales platforms, advertising channels, and customer support systems, providing a holistic view of product and ecommerce performance. The platform enables users to track key metrics like sales, conversions, customer behavior, and inventory levels, and visualize this data in intuitive and customizable dashboards and reports. Octoboard also offers automation capabilities, allowing users to schedule regular reports and receive real-time alerts to stay updated on important events or performance changes.
Octoboard Standout Features & Integrations
Features include data analytics, customer segmentation, keyword tracking, lead generation, ecommerce analytics, PPC, white label, SEO audits, data warehouse access, SaaS product analytics, email marketing, external integrations, and ecommerce platform integrations.
Integrations include Twitter, Facebook, Pinterest, YouTube, Salesforce, Google Ads and Analytics, Mailchimp, WordPress, Bing Ads, LinkedIn Ads, Hubspot CRM, Zendesk, SEO Audit, Zero, Moz, and many more.
Pros
- Customizable dashboards and reports
- Automation and real-time alerts
- Client reporting and sharing
Cons
- Integration limitations
- Customization limitations
ClicData
Best for data collaboration
ClicData is a business intelligence (BI) platform complete with a data warehouse, processing and management, dashboard designer and automation with over 50 widget customizations—all with over 250 data source options. The UX is clean, colorful, and intuitive. Additionally, it is easy to get started with and there are video tutorials and webinars to deepen your understanding.
Why I Picked ClicData: ClicData excels in data collaboration by offering a comprehensive set of features that foster collaboration and teamwork. The platform provides real-time data sharing and collaboration capabilities, allowing multiple users to access and work on the same datasets, reports, and dashboards simultaneously. With ClicData, users can set permissions and access levels, ensuring that team members can collaborate securely and efficiently. The platform also offers commenting and annotation features, enabling users to provide feedback, discuss insights, and collaborate on data-driven decision-making. ClicData's centralized data hub and cloud-based infrastructure further facilitate seamless collaboration by ensuring that everyone has access to the latest and most up-to-date data.
ClicData Standout Features & Integrations
Features include analytics, conversion tracking, dashboards, data import/export, data visualization, external integrations, forecasting, notifications, collaboration, and mobile optimization.
Integrations include QuickBooks, Zero, NetSuite, Salesforce, Hubspot, Sugar CRM, Pipedrive, Infusionsoft, Google Analytics and Ads, Airtable, Amazon Arora, Box, Bing Ads, Basecamp, Dropbox, Facebook, Microsoft Excel, Instagram, Jira, LinkedIn, Mailchimp, Oracle, Proofhub, Zendesk, and many more through a Zapier connection (required separate account and subscription costs).
Pros
- User-friendly interface
- Data integration capabilities
- Collaboration and sharing
Cons
- Customization limitations
- Performance issues with large datasets
Power BI for Office 365
Best marketing funnel data
Power BI for Office 365 is a business analytics solution that includes self-service BI in the cloud, marketing collaboration, data publishing and sharing, ad hoc analysis, built-in interactive visuals, and AI-powered data modeling. Like most Microsoft items, the full cost of the software—especially large-scale implementation—can get expensive very quickly.
Why I Picked Power BI: Microsoft Power BI is an excellent tool for analyzing and visualizing marketing funnel data due to its robust data customization capabilities. With Power BI, marketers can easily connect and integrate data from various sources, including CRM systems, advertising platforms, and web analytics tools, to gain a comprehensive view of the entire marketing funnel. The platform offers a wide range of visualizations, including funnel charts, which are particularly useful for tracking and analyzing the conversion rates at each stage of the funnel. Power BI's interactive features, such as drill-downs and filtering, allow marketers to explore data in-depth, identify bottlenecks or areas for improvement, and make data-driven decisions to optimize marketing strategies and maximize conversion rates.
Power BI Standout Features & Integrations
Features include A/B testing, analytics, API access, conversion tracking, customer management, data import/export, data visualization, external integrations, forecasting, inventory tracking, keyword tracking, link tracking, multi-user, notifications, supplier management, dashboards, and reports.
Integrations include Mailchimp, Azure Analysis Services, Google Analytics, Azure SQL Database, CSV, MySQL, Oracle, Salesforce, and more.
Pros
- Advanced data modeling and transformation capabilities
- Wide range of data connectors
- Interactive visualizations
Cons
- Learning curve for beginners
- Complex pricing and licensing
The Marketing Dashboards Software Summary
Tool | Free Option | Price | ||
---|---|---|---|---|
1 | DashThis Best multi-integration dashboards | 15-day free trial | From $38/month (paid annually) | Visit Website |
2 | Zoho Analytics Best marketing data visualizations | 15-day free trial + free demo | From $24/month | Visit Website |
3 | Mixpanel Best for customizable marketing KPIs | Free plan available | From $20/month | Visit Website |
4 | datapine Best marketing ROI reports | 14-day trial | From $249/month | Visit Website |
5 | Whatagraph Best for email marketing analytics | 7-day free trial | From $199/month | Visit Website |
6 | Looker Best for building custom dashboards from scratch | $300 in free credits | Pricing upon request | Visit Website |
7 | TapClicks Best for competitor intelligence | 14-day free trial | From $25/user/month | Visit Website |
8 | Octoboard Best for product & ecommerce marketing | 14-day free trial | From $16.36/month (paid annually) | Visit Website |
9 | ClicData Best for data collaboration | 15-day free trial | From $75/month | Visit Website |
10 | Power BI for Office 365 Best marketing funnel data | Freemium version | From $9.99/user/month | Visit Website |
Need expert help selecting the right Reporting Dashboard Software?
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Other Marketing Dashboards Options
Here’s a few more that didn’t make the top list. If you need additional suggestions for handy marketing dashboards, check these out.
- Adriel
Best for automations
- Funnel
Best dashboards for IT/engineering
- Klipfolio
Best dashboards for startups
- Sisense
Best interactive dashboards
- Cyfe
Best Facebook marketing dashboard software
- Tableau
Best for marketing agencies
- HubSpot
Best free marketing dashboard templates
- Domo
Best marketing executive dashboard
- Board
Best dashboards for finance and insurance companies
- Google Search Console
Best for customizable web data reports
- Databox
Best content marketing dashboard
- Metabase
Best open source marketing dashboard
- Supermetrics
Best marketing dashboards for e-commerce
- AgencyAnalytics
Best marketing operations dashboard
- Google Analytics Dashboard
Best free reporting tools by Google
How I Selected the Best Marketing Dashboards
When evaluating and reviewing marketing dashboard software, consider factors such as ease of use and customization options to ensure it meets your specific reporting needs. Look for features like real-time data updates, visualizations, and integration capabilities with relevant marketing platforms. Evaluate the software's scalability, as well as its ability to handle large data volumes and support multiple users. Consider the level of data security and privacy features provided. Additionally, assess customer support options, pricing structure, and the vendor's reputation for reliability and continuous updates or improvements to ensure a long-term partnership.
Here’s a summary of my evaluation criteria:
Marketing Dashboards Comparison Criteria
What am I looking for when we select marketing dashboards for review?
- User Interface (UI): Is the marketing dashboard clean and attractive? Are the reports visually appealing, accessible, and interactive?
- Usability: Is it easy to learn and master how to set up and monitor the dashboard? Does the company offer good tech support, user support, tutorials, and training? Can you build a personalized marketing dashboard using simple tools like drag-and-drop formatting?
- Features & Functionality:
- Interactive, dynamic visual aids - Does the tool offer charts, graphs, heat maps, scatter plots, timelines, and plain text to convey important information?
- Source tracking - Can the marketing dashboard tool aggregate data coming from organic search, paid media, site referral, social, and email in order to determine what is working and what isn’t?
- Ecommerce Marketing - Can the dashboard track transactions, Revenue, conversion by channels in order to pick out what strategies are making you the most money?
- Key performance indicators - Can you set marketing goals based on KPIs and measure them in real-time to see if they are met?
- Integrations: Is it easy to connect with other tools? Any pre-built integrations? Does it connect with all the data sources that you use or your marketing initiatives?
- Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?
People Also Ask
Here are a few of the most common questions I come across when people ask me about using dashboard tools for marketing:
What should a marketing dashboard include?
What is marketing dashboard software used for?
Other Marketing Software Reviews
Marketing professionals use various platforms, including the content marketing platforms I listed in this article. Marketers have many requirements to perform their tasks effectively, and you can find software to fulfill them. Other marketing software to consider include:
The Takeaway
Have you tried out any marketing dashboards listed above? What key performance indicators does your marketer track and what digital marketing dashboard do you use for each? What marketing channel or channels do you prefer to focus on? If you could add one marketing performance dashboard to this list, what would it be? Let us know in the comments.
Not sure this is what you're looking for?
Check this out: What Is Marketing Software? 15 Types And What They Do.
For even more advanced marketing solutions, check out: 10 Best PIM Software For Product Information Management In 2022.
Unsure what to track? 11 Ecommerce KPIs You Need To Track For A Successful Sales Strategy.