23 Best HubSpot Alternatives Reviewed in 2026
Best HubSpot Alternatives Shortlist
Here’s my shortlist of the best HubSpot alternatives:
As a marketing manager, you face daily challenges in managing customer relationships, tracking leads, and aligning your team. Customer relationship management (CRM) software can be a lifesaver, but sometimes HubSpot doesn't fit your specific needs.
Maybe it's too costly, lacks certain features, or doesn't integrate well with your existing tools. Whatever the reason, you're likely looking for a reliable alternative.
In my experience, understanding your unique challenges is key. I've tested and reviewed various CRM solutions to help you find the best fit. This listicle will guide you through top alternatives, highlighting their unique features so you can make an informed decision.
What Is HubSpot?
HubSpot is a CRM software designed to help businesses manage customer relationships and marketing efforts. Marketing professionals, sales teams, and customer service representatives use it to align team efforts and enhance productivity. Contact management, email marketing, and lead tracking features support your team's ability to maintain strong client connections and drive growth. Overall, HubSpot provides a centralized platform to streamline your marketing and sales processes.
Best HubSpot Alternatives Summary
This comparison chart summarizes pricing model details for my top HubSpot alternative selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for small teams | 21-day free trial available | From $9/user/month (billed annually) | Website | |
| 2 | Best for AI-driven marketing | 14-day free trial + free demo available | From $15/month (billed annually) | Website | |
| 3 | Best for budget-friendly CRM | Free demo + free plan available | From $13.79/user/month (billed annually) | Website | |
| 4 | Best for multichannel automation | Free plan available | From $9/month | Website | |
| 5 | Best for small business CRM | Free plan available | From $19.99/month (billed annually) | Website | |
| 6 | Best for ecommerce marketing | Free demo + 14-day free trial available | From $39/month | Website | |
| 7 | Best for small business automation | Free trial available | From $299/user/month (billed annually) | Website | |
| 8 | Best for email deliverability | Free plan available + free demo available | From $15.58/month (billed annually) | Website | |
| 9 | Best for ecommerce engagement | 14-day free trial + free plan available | From $10/month for email only | Website | |
| 10 | Best for diverse marketing tools | Free plan + free demo + 14-day free trial available | From $13/month (billed annually) | Website |
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Best HubSpot Alternatives Reviews
Below are my detailed summaries of the best HubSpot alternatives that made it onto my shortlist. My reviews offer a detailed look at the key features, pros and cons, integrations, and ideal use cases of each tool to help you find the best one for you.
Freshsales is an AI-powered sales CRM designed for small to medium-sized SMBs. It supports sales teams with lead management, email tracking, and sales automation to enhance productivity.
Why Freshsales is a good HubSpot alternative: Freshsales is tailored for small teams with its easy-to-use interface and efficient sales automation tools. Its automation capabilities help you prioritize leads and optimize repetitive tasks, making your team more productive. The built-in phone system allows for direct calls within the platform, and customizable visual sales pipelines give you a clear view of the sales process.
Standout features and integrations:
Features include AI-driven lead scoring to prioritize potential customers, customizable sales pipelines for better visualization, and built-in phone systems to make calls directly from the CRM.
Integrations include Mailchimp, Zapier, QuickBooks, Slack, HubSpot, Microsoft Outlook Contacts, Shopify, Xero, and more.
Pros and cons
Pros:
- Quick team adoption
- Fast pipeline setup
- Built-in phone tools
Cons:
- Forecasting lacks detail
- Limited workflow branching
ActiveCampaign is a marketing automation platform designed for businesses looking to enhance their customer engagement and email marketing strategies. It's popular among small to mid-sized businesses (SMB) and marketing teams focused on improving customer interactions and sales processes.
Why ActiveCampaign is a good HubSpot alternative: ActiveCampaign is a HubSpot competitor that offers AI-driven marketing automation tools that set it apart from HubSpot. Its machine learning capabilities help you predict customer behavior and automate personalized messaging. The platform's advanced segmentation and targeting features ensure your campaigns reach the right audience. With its focus on data-driven marketing, ActiveCampaign provides a more tailored approach to customer data and engagement.
Standout features and integrations:
Features include predictive sending to optimize email delivery times, conditional content for personalized messaging, and event tracking to monitor user interactions on your website.
Integrations include Shopify, WordPress, Facebook, Zapier, Salesforce, Slack, Google Analytics, Stripe, and more.
Pros and cons
Pros:
- Reliable contact scoring
- Flexible segmentation rules
- Predictive campaign timing
Cons:
- Heavy rule configuration
- Complex workflow setup
EngageBay is an all-in-one CRM marketing, sales, and service automation platform designed for small businesses. As a HubSpot CRM alternative, it helps teams manage customer interactions, automate marketing tasks, and support sales processes.
Why EngageBay is a good HubSpot alternative: EngageBay offers a budget-friendly CRM solution with comprehensive marketing and sales tools. Its email marketing features allow you to create and send targeted campaigns efficiently. The CRM includes lead scoring and project management, helping your team prioritize and organize work. Additionally, EngageBay provides a unified platform that combines marketing, sales, and support functions, making it a cost-effective choice for small businesses.
Standout features and integrations:
Features include a drag-and-drop landing page builder for easy design, CRM telephony integration for direct calls, and social suite tools to manage social media interactions.
Integrations include Zapier, Mailchimp, SendGrid, Xero, QuickBooks, Shopify, Stripe, Google Meet, Office 365 Contacts, Twilio, and more.
Pros and cons
Pros:
- Built-in ticketing
- Simple campaign building
- All-in-one tools
Cons:
- Weak data visualization
- Limited advanced automation capabilities
Brevo is a CRM platform designed for businesses looking to enhance their marketing and sales through multichannel automation. It's aimed at marketers and SMBs, offering tools to manage customer relationships and automate marketing campaigns.
Why Brevo is a good HubSpot alternative: Brevo excels in multichannel automation, providing tools for email, SMS, and WhatsApp marketing. Its customizable pipelines help your team manage sales processes efficiently. The platform also includes automation features that allow you to set up workflows for various marketing channels. With its focus on multichannel engagement, Brevo offers a complete solution for businesses seeking to expand beyond email marketing.
Standout features and integrations:
Features include customizable forms for lead capture, push notifications to engage customers, and a universal inbox for managing all customer interactions. The platform supports live chat and chatbots to enhance customer service and engagement. Additionally, Brevo's Data Platform integrates data from various sources for advanced analytics.
Integrations include Shopify, WooCommerce, Adobe Commerce, WordPress, PayPal, Stripe, Google Analytics, Facebook Lead Ads, Zapier, Slack, and more.
Pros and cons
Pros:
- Unified contact inbox
- Strong SMS workflows
- Multichannel messaging
Cons:
- Basic reporting features
- Limited deal tracking
BIGContacts is a CRM platform designed for small businesses to manage customer relationships and improve sales productivity. It supports small teams with contact management, email marketing, and task tracking.
Why BIGContacts is a good HubSpot alternative: BIGContacts offers a cost-effective CRM solution tailored for small businesses. Its contact management features help you organize and track customer interactions efficiently. The platform's email marketing capabilities allow you to create targeted campaigns easily. With task management tools, BIGContacts ensures your team stays organized and focused on key activities.
Standout features and integrations:
Features include customizable dashboards to visualize important metrics, automated reminders to keep tasks on track, and email tracking to monitor engagement. The platform also offers sales forecasting tools to predict future sales outcomes.
Integrations include QuickBooks, Outlook, Mailchimp, Constant Contact, and more.
Pros and cons
Pros:
- Easy daily use
- Affordable scaling
- Simple contact control
Cons:
- Not enterprise-ready
- Limited customization layers
Drip is an email marketing automation platform tailored for ecommerce businesses. It helps retailers and online stores engage customers through personalized email campaigns and automated workflows.
Why Drip is a good HubSpot alternative: Drip is specifically designed for ecommerce marketing, offering tools that cater to online retailers. Its segmentation features allow you to target specific customer groups effectively. The platform's automation workflows help you engage customers at various stages of their buying journey. With detailed tracking and custom reports, Drip provides insights that help optimize your marketing efforts.
Standout features and integrations:
Features include customizable email templates for brand consistency, advanced segmentation to target specific audiences, and detailed analytics for performance tracking.
Integrations include BigCommerce, Facebook Lead Ads, Instagram, Stripe, PayPal, and more.
Pros and cons
Pros:
- Ecommerce focused reporting tools
- Higher-tier segmentation
- Purchase behavior triggers
Cons:
- Sales forecasting absent
- No true CRM core
Keap is a CRM and marketing automation platform designed for small businesses. It helps startups and small teams manage customer relationships, automate marketing tasks, and streamline business operations.
Why Keap is a good HubSpot alternative: Keap is tailored for small businesses with its easy-to-use automation tools. Its email marketing features allow you to send personalized messages to your contacts. The platform also offers appointment scheduling to help you manage client meetings efficiently. With Keap, small teams can automate repetitive tasks and focus on growing their business.
Standout features and integrations:
Features include customizable sales pipelines to track deals, invoicing tools to manage billing, and lead capture forms to grow your contact list. The platform also offers a mobile app for managing tasks on the go.
Integrations include Zapier, WordPress, Gmail, Outlook, and more.
Pros and cons
Pros:
- Small team friendly
- Automated client follow-ups
- Built-in invoicing
Cons:
- Cost rises quickly
- Limited report customization
GetResponse is an email marketing platform designed for businesses looking to enhance their digital marketing efforts. It serves marketers and businesses of all sizes, providing tools for email campaigns, marketing automation, and landing pages.
Why GetResponse is a good HubSpot alternative: GetResponse excels in email deliverability, ensuring your messages reach the intended audience. Its email marketing tools include advanced segmentation and A/B testing, allowing you to optimize campaigns effectively. The platform also offers marketing automation features to streamline workflows and improve engagement. With its focus on enhancing email performance, GetResponse is a reliable HubSpot CRM alternative for those emphasizing email marketing.
Standout features and integrations:
Features include a drag-and-drop email editor for easy design, webinar hosting capabilities for interactive marketing, and conversion sales funnels to guide prospects through the sales process.
Integrations include Shopify, PayPal, WordPress, Salesforce Sync, Facebook, Stripe, Google Analytics, Slack, Adobe Commerce, and more.
Pros and cons
Pros:
- Automated workflows
- Built-in webinar tools
- Excellent inbox deliverability
Cons:
- Sales tools minimal
- Crowded user interface
TargetBay is a marketing automation platform specializing in ecommerce engagement. It's designed for online retailers looking to enhance customer interactions and boost sales through targeted marketing campaigns.
Why TargetBay is a good HubSpot alternative: TargetBay focuses on ecommerce engagement, offering tools to drive sales, including personalized recommendations and email campaigns. Its review collection feature helps your team gather customer feedback and build trust. The platform's retargeting capabilities allow you to reach out to potential customers who have shown interest in your products. With a focus on converting visitors into buyers, TargetBay provides a tailored solution for ecommerce businesses.
Standout features and integrations:
Features include dynamic product recommendations to increase sales, email automation for targeted marketing, and review collection to build customer trust. The platform also offers abandoned cart recovery to capture lost sales opportunities.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Meta, Instagram, and more.
Pros and cons
Pros:
- Store focused analytics
- Review capture tools
- Automated cart recovery
Cons:
- Limited outbound workflow
- No general CRM
Mailchimp is a marketing automation platform primarily used by SMBs. It helps users create email marketing campaigns, manage mailing lists, and analyze marketing performance.
Why Mailchimp is a good HubSpot alternative: Mailchimp offers a wide range of marketing tools that go beyond email marketing. Its audience segmentation features allow you to target specific groups effectively. The platform also provides various templates and design tools for creating engaging campaigns. With Mailchimp, you can diversify your marketing efforts with ease.
Standout features and integrations:
Features include a drag-and-drop email builder for easy customization, audience insights to understand customer behavior, and automation tools to send timely emails. The platform also offers social media posting and ad management.
Integrations include Shopify, WooCommerce, WordPress, Stripe, PayPal, Squarespace, Salesforce, Zapier, Google Analytics, and more.
Pros and cons
Pros:
- Solid brand controls
- Fast campaign launching
- Strong campaign templates
Cons:
- Sales tracking weak
- Limited CRM tools
Other HubSpot Alternatives
Here are some additional HubSpot alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- Salesforce
For enterprise-level CRM
- Pipedrive
For sales pipeline management
- Zoho CRM
For customizable CRM solutions
- DevRev
For product-led growth teams
- Agile CRM
For small business solutions
- Ontraport
For automated business processes
- Help Scout
For customer support teams
- Zendesk
For ticketing system integration
- Wishpond
For lead generation campaigns
- Freshdesk
For multichannel support
- Zeta Marketing Platform
For data-driven marketing
- NetHunt CRM
For Gmail integration
- Creatio CRM
For low-code process automation
HubSpot Alternatives Selection Criteria
When selecting the best HubSpot alternatives to include in this list, I considered common buyer needs and pain points related to CRM software products, such as integration with existing tools and ease of use. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Manage contact information
- Track sales leads
- Automate marketing campaigns
- Provide customer support or helpdesk tools
- Generate sales reports
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- AI-driven insights
- Customizable dashboards
- Multichannel communication
- Advanced analytics
- Workflow automation
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface
- Easy navigation
- Responsive design
- Customization options
- User feedback
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Access to templates
- Webinars for new users
- Chatbot assistance
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- Availability of live chat
- Response time
- Support documentation
- Access to a help center
- Multilingual support
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Pricing transparency
- Features included in basic plans
- Cost of add-ons
- Flexibility in pricing tiers
- Free trial availability
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Frequency of updates
- Customer service experiences
- Ease of implementation
- Overall satisfaction rating
- Specific user pain points
Why Look For A HubSpot Alternative?
While HubSpot is a good choice of CRM software, there are a number of reasons some users seek out alternative solutions. You might be looking for a HubSpot alternative because:
- You need more affordable pricing options.
- Your business requires advanced customization.
- You want better integration with existing tools.
- Your team needs easier user onboarding.
- You're looking for more scalable solutions.
- You need localized support and services.
If any of these sound like you, you’ve come to the right place. My list contains several CRM software options that are better suited for teams facing these challenges with HubSpot and looking for alternative solutions.
HubSpot Key Features
Here are some of the key features of HubSpot, to help you contrast and compare what alternative solutions offer:
- Free access: Offers unlimited team usage and storage for up to one million contacts, making it accessible for businesses of all sizes.
- User-friendly interface: Simplifies management of contacts, deals, and tasks, allowing your team to navigate the platform with ease.
- Integration: Centralizes sales, marketing, and customer service information, enhancing team collaboration and efficiency.
- Sales and marketing linkage: Connects various processes across platforms, providing a cohesive workflow for your team.
- Automation tools: Streamline tasks to boost productivity, saving time and reducing manual efforts.
- Chatbots: Facilitate real-time customer support and interaction, improving the customer experience.
- Reporting and analytics: Generates quick reports and forecasts sales, helping you make data-driven decisions.
- Mobile app: Allows access to CRM features on-the-go, ensuring your team stays updated anywhere, anytime.
- Customer support portal: Manages customer inquiries and service issues efficiently, keeping your clients satisfied.
- SEO advisor: Provides suggestions to improve search engine rankings, helping your business gain visibility online.
What’s Next:
If you're in the process of researching CRM software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.