20 Best White Label Marketing Software Of 2025
10 Best White Label Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
There are so many different white label marketing software solutions that making a shortlist of the best can be tricky. You want to offer comprehensive marketing solutions to their clients under their own brand name, without the need to develop the technology in-house. I've got you covered! In this post, I share from my personal experience using many different white label marketing tools, and share my picks of the best white label marketing software overall.
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Best White Label Marketing Software Summary
This comparison chart summarizes pricing details for my top white label marketing software selections to help you find the best one for your budget and business needs.
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for managing multiple brand emails | Free plan available | From $5/5,000 contacts/month | Website | |
| 2 | Best for white labeling by agencies | Free demo available | Pricing upon request | Website | |
| 3 | Best for customizable email templates | Free plan available | From $45/month | Website | |
| 4 | Best for white-labeled materials | Free plan + demo available | From $800/month + $45/month for additional seats | Website | |
| 5 | Best for branded referral programs at scale | Free trial available | From $76/month (when billed annually) | Website | |
| 6 | Best for local SEO and citation management | 14-day free trial | From $35/month | Website | |
| 7 | Best for white label digital marketing solutions | Free demo available | From $79/month (billed annually) | Website | |
| 8 | Best for creating professional business documents and presentations | 7-day free trial | From $15/month | Website | |
| 9 | Best for email marketing and e-commerce integration | 30-day free trial + free plan available | From $13/month | Website | |
| 10 | Best for social media monitoring and online reputation management | 14 day free trial + free demo available | From $599 | Website |
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Eloqua
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3 -
Optimizely
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.2 -
Uberflip
Visit WebsiteThis is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.4.3
Best White Label Marketing Software Reviews
Below are my detailed summaries of the best white label marketing software that made it onto my shortlist. My reviews offer a detailed look at the key features, pros & cons, integrations, and ideal use cases of each tool to help you find the best one for you.
BigMailer.io is an email marketing platform designed to help businesses manage multiple brands and campaigns efficiently. It offers tools for creating, automating, and analyzing email campaigns, making it a valuable asset for marketers aiming to enhance their outreach efforts.
Why I picked BigMailer.io: One of the main reasons to consider BigMailer.io for white-label marketing is its ability to host the platform on your own domain with custom branding. This feature allows you to present a seamless experience to your clients, as all references to BigMailer are removed, reinforcing your brand identity. Additionally, you can offer branded or industry-specific email templates to assist your customers in growing their businesses.
BigMailer.io Standout Features & integrations
Features include custom access URLs with your logo, unlimited email templates, image hosting, white-glove onboarding support, centralized brand management, controlled access levels, branded email templates, domain hosting, client management, and platform customization.
Integrations include Zapier, Make, Zoho, Pabbly Connect, Integrately, Google Forms, Google Sheets, Shopify, and PayPal.
Pros and cons
Pros:
- Customizable email templates
- Good analytics and reporting
- Robust features like segmentation and geo-targeting
Cons:
- Limited native integrations
- Not ideal for ecommerce businesses
Birdeye is a software designed to assist businesses in managing their online reputation via online reviews, listings, referrals, and more. It also offers customizable customer survey features for agencies to gather and analyze feedback.
Why I picked Birdeye: Surveys can be custom branded, templated, automated, added to campaigns, and sent through multiple channels. Plus, AI analytics tools help you make sense of the results. It's a highly customizable tool for soliciting and making sense of customer feedback.
Birdeye Standout Features & integrations
Features include a simple code-free survey builder, AI-powered survey analysis, SMS surveys, survey automation, custom templates, survey campaign management, NPS surveys, multiple question types, and smart rules.
Integrations include QuickBooks, Square, Zoho CRM, Zoho Books, Zoho Invoice, Pipedrive, Thryv, Keap, HubSpot, Lightspeed, and hundreds of other SaaS tools.
Pros and cons
Pros:
- Customizable surveys and review requests
- AI-powered analytics and reporting capabilities
- Competitive benchmarking included
Cons:
- No free plan or trial available
- Limited API capabilities
New Product Updates from Birdeye
Birdeye adds AI Search and Six New Agents to Boost Visibility
Birdeye rolled out Search AI plus six AI-powered agents to help you win visibility, capture leads, manage reviews, segment contacts, generate reviews, and engage on social. Each tool handles the heavy lifting so you can focus on growth. Visit Birdeye's website for more.
for more.
Klaviyo is a marketing automation software that provides tools for tools for email marketing, SMS marketing, and customer data platform (CDP) integration.
Why I picked Klaviyo: Klaviyo’s white-label program enables customization of the user interface, email templates, and notifications to align with your brand, along with the ability to manage pricing and billing structures for clients. Furthermore, it incorporates powerful automation features and comprehensive analytics, making it an ideal choice for ecommerce and digital marketing needs.
Klaviyo Standout Features & integrations
Features include email templates, branded sign-up forms, customized email footers, customized reporting/analytics, customized notifications, API access, and targeted segmentation based on behavior.
Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.
Pros and cons
Pros:
- Over 300 integrations available
- Campaign automation features
- Various email templates available
Cons:
- Setting up segments can take time
- Can get expensive with more active profiles
HubSpot is an all-in-one platform that offers solutions for marketing, sales, and customer relationship management. Integrating these modules allows businesses to unify their workflows and facilitate better collaboration and visibility across all marketing, sales, and customer-related activities.
Why I picked HubSpot: Through HubSpot's Partner Program, agencies can take advantage of white-labeled materials through Campaign Kits. These kits include customizable resources and promotional content such as email and landing page copy, allowing agencies to maintain their branding while leveraging HubSpot's tools.
Standout Features and Integrations
Features that stand out aside from its white-labeling capabilities include SEO tools, customizable dashboards, templates, lead scoring, content management, social media management, workflow automation, and reports and analytics.
Integrations include Slack, Zapier, Microsoft Dynamics, Shopify, Salesforce, Google Analytics, Mailchimp, WordPress, Eventbrite, SurveyMonkey, Zendesk, and hundreds more.
Pros and cons
Pros:
- Good content management features
- Automaton capabilities
- Tools for marketing, sales and CRM in one
Cons:
- The partner program can be expensive
- Initial setup and customization may require significant time
Referral Factory is a referral marketing platform that enables businesses to create and manage branded referral programs without any coding. It’s ideal for agencies and businesses that want to offer fully white-labeled referral solutions, complete with customizable rewards, multilingual options, and a wide range of promotional tools.
Why I Picked Referral Factory: I picked Referral Factory because it enables businesses to fully white-label their referral programs by uploading custom HTML designs, setting up a custom domain, and branding every aspect of the user interface. Its straightforward program builder and flexible reward management options make it ideal for agencies seeking to launch scalable, branded campaigns without the need for custom development, while maintaining complete control over the client experience.
Referral Factory Standout Features & Integrations
Features include built-in fraud prevention measures like ReCaptcha verification, flexible reward management across multiple currencies, detailed referral tracking dashboards, and an affiliate marketplace for broader reach.
Integrations include HubSpot, Salesforce, Stripe, Zoho, Intercom, Pipedrive, ServiceTitan, Monday.com, Zapier, API, and Webhook connections.
Pros and cons
Pros:
- SOC 2 enterprise-grade security
- Customizable reward payout structures
- Fast referral program deployment
Cons:
- Limited native CRM features
- Teammate access only available on higher-paid tiers
BrightLocal is a local SEO and citation management platform that helps businesses improve their online visibility in local search results. With tools for local search audit, citation building, and reputation management, it's a must-have tool for businesses looking to attract more local customers.
Why I picked Brightlocal: BrightLocal is an easy-to-use SEO and reputation management tool that offers white labeling capabilities. It helps businesses improve their local SEO rankings and manage their online reputation.
Standout Features and Integrations
Features include tools to promote your business locally such as local search ranking tracking, local citation building, and review management tools.
Integrations include several other software platforms, including Google My Business, Facebook, and Yelp.
Pros and cons
Pros:
- Provides detailed reporting and analytics for local SEO campaigns
- Offers a comprehensive audit tool for analyzing website and SEO performance
- Provides a range of local SEO tools, including citation tracking and Google My Business management
Cons:
- Limited customization options for some tools and features
- Can be expensive for businesses with multiple locations or larger service areas
Vendasta is a white label digital marketing platform that offers a range of services, including SEO, PPC, social media management, and reputation management. With an easy-to-use dashboard and customizable reports, it's a powerful tool for businesses looking to offer digital marketing services to their clients.
Why I picked Vendesta: I picked Vendesta because it offers a comprehensive suite of tools that can help agencies manage their clients' online presence. Its strong white label capabilities allow businesses to fully customize the platform's branding, including logos, colors, and domains, ensuring a seamless integration with their own brand.
Standout Features and Integrations
Features include tools for reputation management, listings management, and social media management focused at individuals and companies that sell digital solutions to local businesses.
Integrations include several other software platforms, including Salesforce, HubSpot, and Google My Business.
Pros and cons
Pros:
- Offers a range of pre-built marketing campaigns and materials for resellers
- Provides a comprehensive dashboard for managing multiple clients and campaigns
- Offers a range of white label digital marketing tools for businesses, including SEO, PPC, and social media management
Cons:
- Higher pricing plans can be expensive for small businesses
- Can be overwhelming for businesses new to digital marketing and reselling
Xtensio
Best for creating professional business documents and presentations
Xtensio is a platform for creating professional business documents and presentations. With a range of customizable templates and drag-and-drop tools, it's a great tool for businesses looking to create polished and effective marketing materials.
Why I picked Xtensio: Xtensio has an easy-to-use dashboard. It's also easily customizable and offers several tools for creating and sharing visual documents.
Standout Features and Integrations
Features include its drag-and-drop editor, customizable templates, and real-time collaboration tools so distributed teams can work together on digital marketing and sales assets.
Integrations include several other software platforms, including Google Drive, Slack, and Trello.
Pros and cons
Pros:
- Offers a free version with limited features
- Provides collaborative tools for team members to work together on projects
- Offers a range of templates and tools for creating proposals, presentations, and other business materials
Cons:
- Limited integration with other business tools and platforms
- Limited customization options for advanced users
Mailchimp is a popular email marketing platform that helps businesses create and send targeted campaigns to their subscribers. With features like automation, e-commerce integration, and audience insights, it's a powerful tool for growing and engaging an email list.
Why I picked Mailchimp: Mailchimp offers white labeling email marketing capabilities for its agency partners. I picked this software because it offers a user-friendly interface. It also has great tech support to help you with any challenges you may come across while using the software.
Standout Features and Integrations
Features include all of the ‘must-haves’ in an email marketing platform—drag-and-drop email builder, automation workflows, and A/B testing capabilities—but what I love about MailChimp is how the devs packed such a powerful email marketing tool into a platform that is so simple and straightforward even, dare I say, a monkey could use it.
Integrations include several e-commerce platforms, including Shopify, WooCommerce, and Magento.
Pros and cons
Pros:
- Offers a free version for small businesses and individuals
- Provides a built-in design tool for creating landing pages and signup forms
- Offers a range of pre-built automation workflows for email campaigns
Cons:
- Higher pricing plans can become costly for businesses with larger email lists
- Limited design customization options compared to other email marketing platforms
Mention
Best for social media monitoring and online reputation management
Mention is a social media monitoring and online reputation management platform that helps businesses track and analyze their online presence. With real-time alerts, sentiment analysis, and competitor tracking, it's a powerful tool for managing a brand's online reputation.
Why I picked Mention: I picked Mention because its social media monitoring capabilities make it especially useful in helping digital agencies monitor and manage their online brand reputation.
Standout Features and Integrations
Features include real-time monitoring, sentiment analysis, and influencer tracking to see who is talking about you online. I guess sometimes it IS good when people are talking about you behind your back.
Integrations include several other software platforms, including Slack, Trello, and Google Analytics.
Pros and cons
Pros:
- Offers customizable reporting and analytics for social media performance
- Provides sentiment analysis to help businesses understand customer opinions and reactions
- Offers real-time social media monitoring and listening capabilities
Cons:
- Limited integration options with third-party tools and platforms
- Can be expensive for businesses with larger social media followings or higher engagement rates
Other White Label Marketing Software
Here are some additional white label marketing software options that didn’t make it onto my shortlist, but are still worth checking out:
- AdRoll
For retargeting and prospecting
- Criteo
For personalized advertising and retargeting
- ActiveCampaign
For email marketing automation
- RollWorks
For account-based marketing
- Social Pilot
For social media management and scheduling
- Mailchimp
For multi-client management and advanced analytics
- Semrush
For SEO and SEM analytics
- DashThis
For creating customizable and automated marketing dashboards
- Lumen5
For creating engaging and shareable videos
- Mautic
For open-source marketing automation
White Label Marketing Software Selection Criteria
When selecting the best white label marketing software to include in this list, I considered common buyer needs and pain points like brand customization and ease of integration. I also used the following framework to keep my evaluation structured and fair:
Core Functionality (25% of total score)
To be considered for inclusion in this list, each solution had to fulfill these common use cases:
- Brand customization
- Multi-client management
- Reporting and analytics
- Email marketing automation
- Customer relationship management
Additional Standout Features (25% of total score)
To help further narrow down the competition, I also looked for unique features, such as:
- Custom domain setup
- Advanced security options
- Multi-language support
- AI-driven insights
- White-label client portals
Usability (10% of total score)
To get a sense of the usability of each system, I considered the following:
- Intuitive interface design
- Easy navigation
- Minimal learning curve
- Clear documentation
- Responsive design
Onboarding (10% of total score)
To evaluate the onboarding experience for each platform, I considered the following:
- Availability of training videos
- Interactive product tours
- Comprehensive templates
- Access to webinars
- Supportive chatbots
Customer Support (10% of total score)
To assess each software provider’s customer support services, I considered the following:
- 24/7 support availability
- Multichannel support options
- Dedicated account managers
- Quick response times
- Access to a knowledge base
Value For Money (10% of total score)
To evaluate the value for money of each platform, I considered the following:
- Competitive pricing
- Flexible billing options
- Transparent pricing structure
- Discounts for annual plans
- Features offered at each price level
Customer Reviews (10% of total score)
To get a sense of overall customer satisfaction, I considered the following when reading customer reviews:
- Overall satisfaction ratings
- Commonly mentioned strengths
- Areas for improvement
- Frequency of updates
- User testimonials and case studies
How to Choose White Label Marketing Software
It’s easy to get bogged down in long feature lists and complex pricing structures. To help you stay focused as you work through your unique software selection process, here’s a checklist of factors to keep in mind:
| Factor | What to Consider |
|---|---|
| Scalability | Can the software grow with your business? Check if it supports an increasing number of clients and expanding data needs without a hitch. |
| Integrations | Does it connect with your existing tools? Look for compatibility with CRM, email platforms, and other essential software in your workflow. |
| Customizability | Can you tailor it to your brand? Ensure it offers white-label options like custom domains and branding to match your company identity. |
| Ease of use | Is the interface intuitive for your team? Consider the learning curve and if the tool is user-friendly for both you and your clients. |
| Implementation and onboarding | How quickly can you get started? Assess the availability of tutorials, support, and resources to help your team onboard efficiently. |
| Cost | Does it fit your budget? Evaluate the pricing model, including any hidden fees or annual discounts, to determine if it aligns with your financial plans. |
| Security safeguards | Are your data and privacy protected? Check for encryption, compliance with data regulations, and security certifications to ensure peace of mind. |
| Support availability | Will you get help when you need it? Look for 24/7 support options, dedicated account managers, and a reliable customer service team. |
What Is White Label Marketing Software?
White label marketing software is a type of tool that allows businesses to rebrand and resell marketing services as their own. Marketing agencies, consultants, and resellers commonly use these tools to expand their service offerings without developing new software. Custom branding, multi-client management, and reporting capabilities help with enhancing brand identity, managing multiple clients, and providing insightful analytics. Overall, these tools offer businesses a way to efficiently deliver tailored marketing services under their own brand.
Features
When selecting white label marketing software, keep an eye out for the following key features:
- Custom branding: Allows you to rebrand the software with your own logo and colors, giving your clients a consistent brand experience.
- Multi-client management: Lets you manage multiple client accounts from a single dashboard, making it easier to handle numerous projects efficiently.
- Reporting and analytics: Provides insights into campaign performance and client engagement, helping you make data-driven decisions.
- Custom domains: Enables you to use your own domain for the software, enhancing your brand's professional appearance.
- Email marketing automation: Automates sending marketing emails, saving time and ensuring consistency in your communication strategy.
- Integration capabilities: Connects with other essential tools like CRM and social media platforms, ensuring a cohesive workflow.
- Security safeguards: Protects your data and client information with encryption and compliance with data regulations.
- Customizable templates: Offers pre-designed templates that can be tailored to fit your brand and marketing needs, speeding up content creation.
- White-label client portals: Provides a dedicated space for clients to access their data and reports, reinforcing your brand's presence.
- Training and support resources: Includes tutorials, webinars, and customer support to help you and your team get the most out of the software.
Benefits
Implementing white label marketing software provides several benefits for your team and your business. Here are a few you can look forward to:
- Brand consistency: Custom branding ensures your clients always see your brand, enhancing trust and recognition.
- Efficiency: Multi-client management lets you handle several accounts from one platform, saving time and reducing manual work.
- Data-driven decisions: Reporting and analytics offer insights into performance, helping you tailor strategies to achieve better results.
- Professional appearance: Using custom domains gives your business a polished and cohesive look, making a strong impression on clients.
- Expanded services: Integration capabilities allow you to offer a wider range of services by connecting with other tools.
- Enhanced security: Security safeguards protect sensitive data, giving you and your clients peace of mind.
- Quick deployment: Customizable templates and training resources make it easy to start using the software, getting your team up to speed quickly.
Costs & Pricing
Selecting white label marketing software requires an understanding of the various pricing models and plans available. Costs vary based on features, team size, add-ons, and more. The table below summarizes common plans, their average prices, and typical features included in white label marketing software solutions:
Plan Comparison Table for White Label Marketing Software
| Plan Type | Average Price | Common Features |
|---|---|---|
| Free Plan | $0 | Basic branding, limited integrations, and essential analytics. |
| Personal Plan | $10-$30/user/month | Custom branding, email marketing automation, and basic support. |
| Business Plan | $50-$150/user/month | Multi-client management, advanced analytics, and custom domains. |
| Enterprise Plan | $200-$500/user/month | Full customization, dedicated account management, extended security features, and premium support. |
White Label Marketing Software FAQs
Here are some answers to common questions about white label marketing software:
What is the difference between API and white label?
An API (Application Programming Interface) is a set of programming instructions that enables multiple software to interact with each other. In contrast, white label marketing software is a fully branded, customizable marketing solution that is provided by one company for use by another company. While APIs can be used to integrate various software applications, white label marketing software is a complete marketing solution that can be used as a standalone product.
With white label marketing software, companies can provide their clients with a comprehensive marketing solution without having to develop the software themselves. On the other hand, an API simply allows different software applications to interact with each other. While both are valuable tools, white label marketing software is a complete solution, while an API is a way to integrate different software applications into a cohesive system.
How do I know if a white label solution is right for my business?
Consider your business needs, resources, and goals. If you want to expand your services without developing new tools, a white label solution could be a good fit. Evaluate the software’s scalability, integration capabilities, and support to ensure it aligns with your business strategy. Trial periods can also help in making an informed decision.
Do I need technical skills to use white label marketing software?
No, most white label marketing software is designed to be user-friendly and doesn’t require advanced technical skills. However, some basic understanding of marketing tools and platforms can be helpful. Look for software with a straightforward interface and available support resources to assist you during onboarding and daily use.
Can I migrate clients from one white label marketing platform to another?
Yes, but it usually takes careful planning and coordination. You’ll need to back up client data, reconfigure settings, and communicate the transition timeline clearly. Having a solid migration plan helps minimize disruption and maintain client confidence.
What’s Next:
If you're in the process of researching white label marketing software, connect with a SoftwareSelect advisor for free recommendations.
You fill out a form and have a quick chat where they get into the specifics of your needs. Then you'll get a shortlist of software to review. They'll even support you through the entire buying process, including price negotiations.