Best White Label Marketing Software Shortlist
Here’s the shortlist of the best white label marketing software tools that I cover in this article, with detailed summaries below:
- ActiveCampaign - Best for email marketing automation
- Sendinblue - Best for email and SMS marketing
- Semrush - Best for SEO and SEM analytics
- Mailchimp - Best for email marketing and e-commerce integration
- Rollworks - Best for account-based marketing
- Adroll - Best for retargeting and prospecting
- Criteo - Best for personalized advertising and retargeting
- Social Pilot - Best for social media management and scheduling
- Vendasta - Best for white label digital marketing solutions
- Xtensio - Best for creating professional business documents and presentations
- Mention - Best for social media monitoring and online reputation management
- Brightlocal - Best for local SEO and citation management
White labeling has become an increasingly popular practice. It allows businesses to focus on specific aspects of their products without having to create all the necessary infrastructure from scratch.
Top white label marketing platforms are expected to offer an extensive range of features, including social media monitoring, email marketing, SEO, and content creation tools. While the market is flooded with a plethora of options, each offering unique features and integrations, it can be difficult for businesses to choose the best option for their specific needs.
What is White Label Marketing Software?
White label marketing software is a software product that's created by one company but is rebranded and resold by another company under their own brand. The software is fully customizable, allowing the company to brand it as their own and use it to offer marketing solutions to their clients without having to develop the software themselves.
When a company decides to use white label marketing software, they typically purchase a license to use the software. The software is then rebranded with the company's branding, including their logo, colors, and other design elements. The company can then use the software to provide marketing services to their clients under their own brand.
Overviews of the 10 Best White Label Marketing Software
Here’s a short description of each white-label software that showcases their noteworthy features, why I selected the software, the price, and both the pros and cons of the tool. I threw in some screenshots of the interface so you can get a better feel for the software as well.
1. ActiveCampaign - Best for email marketing automation
ActiveCampaign is a versatile email marketing automation platform that allows businesses to create targeted and personalized messages for their subscribers. With features like segmentation, A/B testing, and dynamic content, it's a powerful tool for nurturing leads and increasing engagement.
Why I picked ActiveCampaign
I selected ActiveCampaign for its user-friendly interface, which makes it easy to navigate and set up campaigns quickly. Its automation builder is intuitive and allows you to create complex campaigns with ease. Additionally, ActiveCampaign offers advanced segmentation options, allowing you to create highly targeted campaigns based on customer behavior and preferences.
Standout Features and Integrations
Features include a drag-and-drop marketing automation builder, which simplifies the process of creating complex automated marketing campaigns. ActiveCampaign also has great tools for personalizing your email marketing campaigns.
Integrations include hundreds of other software platforms, including Salesforce, Shopify, and WordPress.
Price
ActiveCampaign offers its Lite plan for $29/month, Plus for $49/month, Professional for $149/month and a custom Enterprise plan
Free Trial
They offer a 14-day free trial
Pros
- Offers a wide range of features and integrations
- Robust white labeling capabilities that can help businesses create customized marketing solutions
- Provides a comprehensive CRM system with lead scoring and contact segmentation features
- Allows for easy integration with third-party tools and platforms
Cons
- Pricing can be relatively expensive, especially for businesses with larger teams or more complex automation needs
- Customer support can be slow to respond at times
- Steep learning curve for users new to marketing automation
2. Sendinblue - Best for marketing across email, chat, and SMS
Sendinblue is a comprehensive white label email marketing software that offers a range of services, including email and SMS marketing, marketing automation, and transactional email. With easy-to-use tools and powerful analytics, businesses can create and optimize their marketing campaigns for maximum impact.
Why I picked Sendinblue
Sendinblue offers a white label option for its resellers. I picked this software because of its user-friendly interface and affordable pricing, making it accessible for small businesses.
Standout Features and Integrations
Features include tools designed to help users connect with their audience through multiple channels such as email, SMS, and chat. Its intuitive email builder, A/B testing capabilities, and contact management functionality are also handy to have in your marketing toolbox.
Integrations include several e-commerce platforms, including Shopify, WooCommerce, and Magento.
Price: They offer a free plan, a Starter plan for $25/month, Business for $65/month, and a custom Enterprise plan
Free Trial
They offer a free plan
Pros
- Offers SMS marketing capabilities in addition to email marketing
- Provides a built-in chat feature for customer support and engagement
- Offers a range of templates and design tools for email creation
Cons
- Limited reporting and analytics capabilities compared to other email marketing platforms
- Customer support can be slow to respond at times
3. Semrush - Best for SEO and SEM analytics
Semrush is a top-rated tool for SEO and SEM analytics, providing insights into keyword research, site ranking, backlinks, and more. With a wealth of data and customizable reports, it's an essential tool for any business looking to improve its online visibility and drive more traffic to its site.
Why I picked Semrush
I picked Semrush because it offers a wide range of SEO and PPC tools that can help businesses improve their online presence and manage social media campaigns.
Standout Features and Integrations
Features include a fantastic keyword research tool and site audit tools, but what makes Semrush truly stand out is its competitor analysis tool that provides unique insights into where and how competing sites are ranking.
Integrations include several other software platforms, including Google Analytics, Google My Business, and Moz.
Price
They offer their Pro plan for $119.95/month, Guru plan for $229.95/month, and Business plan for $449.95/month
Free Trial
They offer a 30-day free trial
Pros
- Provides a comprehensive suite of SEO tools for keyword research, site audit, and competitor analysis
- Offers a range of content marketing tools, including topic research and content optimization features
- Provides detailed insights into website traffic and performance
Cons
- Can be overwhelming for beginners or those new to SEO and digital marketing
- Pricing plans can be relatively expensive, particularly for small businesses or individuals
4. Mailchimp - Best for email marketing and e-commerce integration
Mailchimp is a popular email marketing platform that helps businesses create and send targeted campaigns to their subscribers. With features like automation, e-commerce integration, and audience insights, it's a powerful tool for growing and engaging an email list.
Why I picked Mailchimp
Mailchimp offers white labeling email marketing capabilities for its agency partners. I picked this software because it offers a user-friendly interface. It also has great tech support to help you with any challenges you may come across while using the software.
Standout Features and Integrations
Features include all of the ‘must-haves’ in an email marketing platform—drag-and-drop email builder, automation workflows, and A/B testing capabilities—but what I love about MailChimp is how the devs packed such a powerful email marketing tool into a platform that is so simple and straightforward even, dare I say, a monkey could use it.
Integrations include several e-commerce platforms, including Shopify, WooCommerce, and Magento.
Price
They offer a free plan for $0/month, Essentials plan for $13/month, Standard plan for $20/month, and Premium plan for $350/month
Free Trial
They offer a 30-day free trial
Pros
- Offers a range of pre-built automation workflows for email campaigns
- Provides a built-in design tool for creating landing pages and signup forms
- Offers a free version for small businesses and individuals
Cons
- Limited design customization options compared to other email marketing platforms
- Higher pricing plans can become costly for businesses with larger email lists
5. Rollworks - Best for account-based marketing
Rollworks is an account-based white-label platform that helps businesses identify and target high-value accounts. With a range of tools for engagement, measurement, and optimization, it's a powerful tool for driving revenue and growth.
Why I picked Rollworks
Rollworks is an account-based marketing platform that's especially helpful to white label partners. I picked this software because it offers a comprehensive set of tools that help businesses target and engage with their ideal customers.
Standout Features and Integrations
Features include account-based advertising capabilities, lead enrichment tools, and customizable reporting dashboards designed to help users identify and target high-value accounts more effectively.
Integrations include several other software platforms, including Salesforce, HubSpot, and Marketo.
Price
They offer custom pricing for their products. You’ll have to reach out to their sales team to get a quote.
Free Trial
There’s no free trial
Pros
- Offers a range of advertising options, including display ads and social media ads
- Provides detailed targeting options for B2B businesses, including company size and industry
- Offers advanced retargeting and personalization capabilities
Cons
- Can be difficult to set up and manage for users new to account-based marketing
- Pricing plans can be expensive compared to other advertising platforms
6. Adroll - Best for retargeting and prospecting
Adroll is a retargeting and prospecting platform that helps businesses reach and convert their target audience across multiple channels. With features like dynamic ads, personalized messaging, and powerful analytics, it's a must-have tool for any business looking to increase conversions and revenue.
Why I picked Adroll
AdRoll is easily customizable, allowing it to be easily integrated into a business’s current marketing strategy. It allows businesses to reach out to their customers with its ad targeting and optimization tools.
Standout Features and Integrations
Features include its dynamic ad retargeting capabilities, cross-device targeting, and AI-powered optimization (and more buzzwords, too). That’s all just a fancy way of saying Adroll is designed with tools to help D2C brands better understand their customer’s behavior and buying habits, and create a customer experience that spans multiple digital and physical channels
Integrations include several e-commerce platforms, including Shopify, Magento, and BigCommerce.
Price
Their Ads plans are on a Pay-As-You-Go basis, while their marketing + Ads plus plan is- $36/month
Free Trial
They offer a 30-day free trial
Pros
- Provides a range of advertising options, including display, social media, and email retargeting ads
- Uses machine learning to optimize ad targeting and bidding
- Offers advanced reporting and analytics capabilities for ad performance
Cons
- Ad designs are limited to pre-built templates and may not offer as much customization as other platforms
7. Criteo- Best for personalized advertising and retargeting
Criteo is a personalized advertising and retargeting platform that helps businesses reach their target audience with relevant ads. With white label marketing automation features like dynamic retargeting and real-time bidding, it's a powerful tool for driving conversions and revenue.
Why I picked Criteo
Criteo is a white label software that offers multiple ad targeting and optimization tools. It also has several features to help drive relevant traffic to your business.
Standout Features and Integrations
Features include its dynamic retargeting capabilities, cross-device targeting, and AI-powered optimization.
Integrations include several e-commerce platforms, including Magento, Shopify, and WooCommerce.
Price
They offer custom plans
Free Trial
They do not offer free trials
Pros
- Uses machine learning and AI to optimize ad targeting and bidding
- Provides a range of advertising options, including display, social media, and video ads
- Offers personalized ad recommendations based on user behavior and preferences
Cons
- Limited customization options for ad design and layout
- Higher pricing plans can be costly for small businesses
8. Socialpilot - Best for social media management and scheduling
SocialPilot is a social media management platform that helps businesses schedule and manage their social media presence across multiple channels. With features like analytics, automation, and collaboration tools, it's an essential tool for any business looking to grow its social media following and engagement.
Why I picked SocialPilot
I picked this SocialPilot because it offers a comprehensive set of tools that can help businesses manage their social media accounts. It's also affordable for small businesses.
Standout Features and Integrations
Features include tools for social media scheduling, content curation, and performance analytics.
Integrations include several social media platforms, including Facebook, Twitter, and LinkedIn.
Price
The offer a Professional plan for $30/month, Small Team plan for $50/month, Agency plan for $100/month, and Agency+ plan for $200/month
Free Trial
They do not offer a free trial
Pros
- Offers a social media content calendar for easy scheduling and management of posts
- Provides analytics and reporting for social media performance
- Offers a free version for small businesses and individuals
Cons
- Limited social media listening and engagement capabilities compared to other social media management platforms
- Higher pricing plans can be costly for businesses with multiple social media accounts
9. Vendasta - Best for white label digital marketing solutions
Vendasta is a white label digital marketing platform that offers a range of services, including SEO, PPC, social media management, and reputation management. With an easy-to-use dashboard and customizable reports, it's a powerful tool for businesses looking to offer digital marketing services to their clients.
Why I picked Vendesta
I picked Vendesta because it offers a comprehensive suite of tools that can help agencies manage their clients' online presence. Its strong white label capabilities allow businesses to fully customize the platform's branding, including logos, colors, and domains, ensuring a seamless integration with their own brand.
Standout Features and Integrations
Features include tools for reputation management, listings management, and social media management focused at individuals and companies that sell digital solutions to local businesses.
Integrations include several other software platforms, including Salesforce, HubSpot, and Google My Business.
Price
They offer a free plan, an Essentials plan for $359/month, Professional plan for $749/month, and a Custom plan for $3099/month
Free Trial
They offer a 14-day free trial
Pros
- Offers a range of white label digital marketing tools for businesses, including SEO, PPC, and social media management
- Provides a comprehensive dashboard for managing multiple clients and campaigns
- Offers a range of pre-built marketing campaigns and materials for resellers
Cons
- Can be overwhelming for businesses new to digital marketing and reselling
- Higher pricing plans can be expensive for small businesses
10. Xtensio - Best for creating professional business documents and presentations
Xtensio is a platform for creating professional business documents and presentations. With a range of customizable templates and drag-and-drop tools, it's a great tool for businesses looking to create polished and effective marketing materials.
Why I picked Xtensio
Xtensio has an easy-to-use dashboard. It's also easily customizable and offers several tools for creating and sharing visual documents.
Standout Features and Integrations
Features include its drag-and-drop editor, customizable templates, and real-time collaboration tools so distributed teams can work together on digital marketing and sales assets.
Integrations include several other software platforms, including Google Drive, Slack, and Trello.
Price
They offer a Solo Pro plan for $15/month, Small Team plan for $49/month, and a Team Unlimited plan for $99/month
Free Trial
They offer a 7 day free trial
Pros
- Offers a range of templates and tools for creating proposals, presentations, and other business materials
- Provides collaborative tools for team members to work together on projects
- Offers a free version with limited features
Cons
- Limited customization options for advanced users
- Limited integration with other business tools and platforms
11. Mention - Best for social media monitoring and online reputation management
Mention is a social media monitoring and online reputation management platform that helps businesses track and analyze their online presence. With real-time alerts, sentiment analysis, and competitor tracking, it's a powerful tool for managing a brand's online reputation.
Why I picked Mention
I picked Mention because its social media monitoring capabilities make it especially useful in helping digital agencies monitor and manage their online brand reputation.
Standout Features and Integrations
Features include real-time monitoring, sentiment analysis, and influencer tracking to see who is talking about you online. I guess sometimes it IS good when people are talking about you behind your back.
Integrations include several other software platforms, including Slack, Trello, and Google Analytics.
Price
They offer a Solo plan for $41/month, Pro plan for $83/month, ProPlus plan for $149/month, and a Company plan available on request
Free Trial
They offer a 14-day free trial
Pros
- Offers real-time social media monitoring and listening capabilities
- Provides sentiment analysis to help businesses understand customer opinions and reactions
- Offers customizable reporting and analytics for social media performance
Cons
- Can be expensive for businesses with larger social media followings or higher engagement rates
- Limited integration options with third-party tools and platforms
12. Brightlocal - Best for local SEO and citation management
BrightLocal is a local SEO and citation management platform that helps businesses improve their online visibility in local search results. With tools for local search audit, citation building, and reputation management, it's a must-have tool for businesses looking to attract more local customers.
Why I picked Brightlocal
BrightLocal is an easy-to-use SEO and reputation management tool that offers white labeling capabilities. It helps businesses improve their local SEO rankings and manage their online reputation.
Standout Features and Integrations
Features include tools to promote your business locally such as local search ranking tracking, local citation building, and review management tools.
Integrations include several other software platforms, including Google My Business, Facebook, and Yelp.
Price
They offer a Single Business plan for $35/month, Multi Business plan for $60/month, and an SEO Pro plan for $90/month
Free Trial
They offer a 14-day free trial
Pros
- Provides a range of local SEO tools, including citation tracking and Google My Business management
- Offers a comprehensive audit tool for analyzing website and SEO performance
- Provides detailed reporting and analytics for local SEO campaigns
Cons
- Can be expensive for businesses with multiple locations or larger service areas
- Limited customization options for some tools and features
Other White Label Marketing Software Options
Here are a handful more worthy options that didn’t quite make the best white label marketing software list:
- Bigmailer - Best for creating and sending beautiful newsletters
- Dashthis - Best for creating customizable and automated marketing dashboards
- Mautic - Best for open-source marketing automation
- Lumen5 - Best for creating engaging and shareable videos
- Mobiniti - Best for creating and sending targeted SMS campaigns
How I Selected the Best White Label Marketing Software
Here’s a summary of the main selection and evaluation criteria I used to develop my list of the best white label marketing software for this article.
Core Functionality
White labeling is the process of branding a product or service as your own. Businesses and marketing agencies must be able to customize the product or software to fit their brand and specifications.
Key Features
I assessed the features and functionality of each software, looking for comprehensive white label marketing tools that include at least the following key features:
- Social media management tools: This feature enables businesses to manage their social media brands, by planning and scheduling social media content in advance. This ensures consistency in messaging and frequency of posts.
- Email marketing features: It’s important that white label marketing software enable businesses to properly categorize and target their email subscribers based on specific criteria.
- SEO creation and analysis: There’s no use creating a website if no one is going to see it. This helps businesses optimize their website content by making it relevant and visible to search engines.
- Content creation: The software should enable you to plan, create and publish various types of content, including blog posts, videos, infographics, and social media posts.
- Reporting and analysis: Data is an invaluable resource. Reporting and analysis tools are essential in helping you to track and measure your performance across various channels
Usability
I examined the user experience of each software. I looked at how easy it is to use the software, the quality of customer support, and if their white label capabilities are hard or confusing to implement. I also looked at the availability of training resources such as video tutorials, documentation, and webinars, which can be helpful for businesses that are new to white labeling.
Integrations
Integrations are a crucial factor when choosing a white label marketing software. I looked at the integration capabilities of each software and checked if they integrate with popular marketing tools such as Google Analytics, Facebook Ads, and HubSpot. I also considered if they offered custom integrations, API access, and other advanced integration options.
Pricing
Pricing is a significant factor for businesses, especially those that are just starting out. I analyzed the pricing plans of each software, looking at their affordability and whether the cost matches the overall value. I also looked at the flexibility of their pricing plans and whether they offered discounts for annual or bi-annual subscriptions. I made sure that the prices were relatively reasonable—for example, a medium-sized department could expect to pay anywhere from $50 to $1000 a month for a white label tool, depending on the features and functionalities needed.
Customer Support
Finally, businesses need to consider the quality of customer support offered by the software provider. Great software should offer responsive and helpful customer support through multiple channels, including phone, email, and live chat. They should also have a comprehensive knowledge base that provides solutions to common issues.
People Also Ask
Here are a few answers to some of the most frequently asked questions about white-label marketing software.
What are the advantages of using white label marketing software?
What is the difference between API and white label?
What next?
Choosing the right white labeling software is vital in helping your business streamline its marketing efforts and provides you with a competitive advantage. I’ve provided some good options, but it’s up to you to decide which ones are right for you.
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