28 Best Digital Marketing Platforms: Reviewed For 2025

Adverity is a data platform designed for marketing teams to connect, manage, and analyze their data in one place. It helps you collect data from various sources, prepare it for analysis, and share insights across your organization.

Why I Picked Adverity: I picked Adverity because it helps marketing teams manage and analyze data from many sources in one place. Its data transformation feature lets you clean and reformat extracted data so it’s consistent and ready for analysis, which is essential when tracking digital campaigns across multiple platforms. You can also automatically load this data into your preferred storage location, like a data warehouse, which keeps everything organized and accessible. For marketers, this means faster insights and fewer manual data handling tasks.

Adverity Standout Features & Integrations

Features include multichannel tracking, which collects marketing campaign performance data across multiple channels, providing a holistic view of your marketing efforts. The platform also offers campaign insights, analyzing historical and current marketing campaigns to inform future strategy. 

Integrations include Google, Meta, TikTok, Google BigQuery, Looker Studio, Facebook Ads, Amazon Advertising, Hubspot, Salesforce, Amazon S3, Snowflake, and Microsoft Azure.

Wrike provides digital campaign management tools that can help you create high-performing assets and make necessary adjustments when necessary.

Why I picked Wrike: When working with a marketing team, Wrike will help synchronize your team’s marketing efforts to plan and complete campaigns faster. You can use the platform to launch new campaigns immediately and fill out request forms that automatically create and assign marketing tasks to the right person. Wrike provides marketing campaign templates to help break down your new campaign into manageable phases.

Wrike is suitable for mid-sized and large enterprises looking for tools to help teams collaborate efficiently, especially if their teams are remote. You can integrate marketing data from various channels, such as Google Ads or Amazon Ads, and get the insights you need to make effective decisions. Also, Wrike provides a visual dashboard showing your campaigns on one centralized screen where you can track performance and make adjustments.

Wrike Standout Features and Integrations

Features include workspaces, dynamic request forms, campaign templates, AI analysis, calendar view, Kanban-style board, Gantt charts, budget management, job roles, effort management, and proofing capabilities.

Integrations include GoTo Webinar, Pipedrive, Orange Logic, Bynder, Widen Collective, Jotform, DoorLoop, Office Timeline, Hubstaff, HoneyBook, Basecamp, and Resource Guru.

DashThis is an automated marketing reporting tool designed to create comprehensive and visually appealing reports for digital marketers.

Why I Picked DashThis: I like its ability to generate automated reports using preset templates and widgets. This feature lets you spend less time on manual data entry and more time analyzing and strategizing. With templates tailored specifically for PPC, SEO, social media, and ecommerce, you can create reports that are tailored to each of your marketing channels. This means you can quickly identify which campaigns are performing well and which ones need improvement, allowing you to make data-driven decisions. The automated nature of these reports also ensures you're always working with the most up-to-date information.

DashThis Standout Features & Integrations

Features include customizable dashboards for efficient data presentation and white-label options that make it possible to tailor reports to match your brand's identity, enhancing professionalism.

Integrations include Google Analytics 4, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, YouTube, HubSpot, Mailchimp, SEMrush, Moz, and Shopify.

Sprout Social is a social media management tool designed to help businesses manage their social media presence across various platforms. It offers comprehensive solutions for engagement, publishing, analytics, social listening, and influencer marketing.

Why I Picked Sprout Social: I like the platform's features tailored for social media engagement. These features include advanced social media scheduling, publishing, and monitoring, to help maintain a consistent and active presence across multiple social channels. Sprout Social’s robust analytics and reporting capabilities also provide insights into audience behavior and content performance, enabling marketers to refine their strategies for maximum impact. Additionally, the platform’s social listening tools allow businesses to stay attuned to conversations around their brand and industry, fostering more meaningful interactions with their audience. 

Sprout Social Standout Features & Integrations

Features include automated message prioritization, crisis notifications, AI-assisted social media responses, review management, in-platform collaboration and approvals, an asset library, content suggestions, and a wide range of report types.

Integrations include Facebook, Instagram, LinkedIn, X (Formerly Twitter), Salesforce, Tableau, Hubspot, Marketo, Shopify, and Zendesk.

Omnisend is a marketing automation platform that integrates email marketing, SMS, web push notifications, and various other channels into a single interface. It's ideal for ecommerce businesses looking to centralize their marketing efforts.

Why I Picked Omnisend: I like that Omnisend offers comprehensive automation capabilities, allowing users to create personalized email and SMS campaigns. Its seamless integration with major ecommerce platforms like Shopify and WooCommerce enables efficient data synchronization and customer segmentation. Additionally, Omnisend's pre-built automation workflows, customizable templates, and real-time performance tracking help businesses enhance customer engagement, boost conversions, and organize their marketing efforts effectively.

Omnisend Standout Features & Integrations

Features include pop-ups and forms, a sales dashboard, email templates, drag-and-drop builders, dynamic discount codes, and omnichannel capabilities. It also offers message engagement and segmentation data for customer lifecycle stages.

Integrations include Shopify, WordPress, BigCommerce, WooCommerce, Wix, ShipStation, Smile, Opencart, 29next, Facebook Lead Ads, Google Ads, MailChimp, Intercom, and Gatsby. You can also connect to hundreds more through the Zapier connector.

Enji provides small businesses with digital marketing tools that simplify planning and content creation. The platform is designed for solopreneurs and owners who want to organize their marketing efforts without needing a deep marketing background.

Why I picked Enji: I like that Enji focuses on making strategy accessible. Its marketing strategy generator walks you through building a plan step by step, while the AI copywriter can help you draft captions and content that match your brand voice. For business owners juggling many roles, these tools reduce the intimidation factor of marketing and give you a clear place to start. Enji also offers a marketing calendar and prebuilt campaign templates so you can stay organized and keep initiatives moving without starting from scratch.

Enji Standout Features and Integrations

Features include a social media scheduler, performance dashboard for campaign analytics, project management tools for keeping tasks on track, and a centralized marketing calendar to manage upcoming activities.

Integrations include Facebook, Instagram, LinkedIn, Pinterest, YouTube Shorts, Threads, TikTok, Google Analytics 4, Google Calendar, iCal, and Canva.

Moz is an SEO platform that offers a suite of tools designed to enhance your website's visibility in search engine results. It provides resources for keyword research, link building, site audits, and rank tracking, all aimed at improving your digital marketing efforts.

Why I Picked Moz: I chose Moz for its comprehensive keyword research capabilities. With its Keyword Explorer tool, you can discover high-impact keywords relevant to your industry, assess their search volume, and evaluate their ranking difficulty. This information is crucial for developing an effective content strategy that targets the right audience and drives organic traffic to your site. Another reason for selecting Moz is its robust link analysis features. The platform's Link Explorer allows you to examine your site's backlink profile, identify high-quality linking domains, and uncover new link-building opportunities.

Moz Standout Features & Integrations

Features include an on-page grader, spam score analysis, custom reports, competitor analysis, keyword lists, link tracking lists, brand authority metrics, domain authority metrics, page authority metrics, SERP feature tracking, site crawl diagnostics, and anchor text analysis.

Integrations include Klipfolio, SeoTools for Excel, Linkody, SEOGadget's Link Extension, Moz API Extension for Google Docs, SEOmoz for Google Docs, Found SEO Tool, and eXdomain.

Smartsheet is a project and work management platform that offers tailored solutions for digital marketers to manage their operations. Some of these features include reports and dashboards, scheduling, resource management, and approval workflows.

Why I Picked Smartsheet: Smartsheet helps digital marketers with its digital asset management feature, Brandfolder. This is a space where you can store all your assets and even view how they're performing. Furthermore, I like that the platform offers a centralized place to collaborate on these assets, with approval workflows allowing for on-asset annotation, version control, and reviews and approvals. This ensures that all comments and notes are consolidated in one place for anyone to access at any time, contributing to more transparency across digital marketing projects.

Smartsheet Standout Features & Integrations

Features include multiple project views, like cards, Gantt charts, calendars, resource management tools, no-code automated workflows, and an AI assistant to help users create graphs or access general guidance.

Integrations include Box, DocuSign, Jira, Microsoft Office 365, Tableau, Salesforce, ServiceNow, Dropbox, OneDrive, Evernote, Slack, Google Workspace, Adobe Creative Cloud, GitHub, Zapier, and more.

TikTok is a social media platform that allows users to create, share, and discover short-form videos. It's known for its engaging and entertaining content that spans various genres, including dance, comedy, education, and more. The platform's unique algorithm curates personalized content for each user, making it a highly addictive and interactive platform.

Why I picked TikTok: TikTok offers a full suite of native tools for managing video campaigns from start to finish. Your team can create, schedule, and track the performance of video content all within the platform. TikTok’s algorithm optimizes content delivery to the right audience, making it easier for you to reach new customers. You can also use the in-app analytics to see how well your campaigns are performing in real time.

TikTok Standout Features & Integrations

Features include video creation tools, real-time analytics, and audience targeting. You can manage video campaigns and track their success using TikTok’s built-in analytics. TikTok’s algorithm helps you reach relevant audiences quickly.

Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.

Tidio is a digital marketing platform designed to help businesses enhance customer interactions through AI chatbots, automation workflows, and real-time communication tools. By combining live chat with AI-driven support, Tidio enables marketing and customer service teams to engage visitors across multiple channels and convert leads more effectively.

Why I Picked Tidio: I picked Tidio for its ability to blend automation with authentic engagement. Its Lyro AI Agent can handle repetitive customer queries instantly, freeing your team to focus on strategic marketing tasks that drive conversions. You can also automate lead qualification and follow-ups, ensuring your campaigns continue engaging prospects even when your team is offline.

For marketers managing multiple touchpoints, Tidio offers unified inbox management, analytics, and personalization options that help you deliver consistent messaging across all channels.

Tidio Standout Features and Integrations

Features include AI-powered chatbots for automated customer interactions, multichannel live chat support for platforms like WhatsApp and Instagram, performance analytics dashboards for tracking engagement metrics, user consent management for compliance, and automated workflows for lead nurturing.

Integrations include Google, HubSpot, Typeform, YouTube, Shopify, WordPress, WhatsApp, Instagram, Messenger, Mailchimp, Zendesk, and Zapier.

Brand24 is a digital marketing platform that offers businesses advanced tools for monitoring, analyzing, and engaging with online mentions and conversations to enhance their digital marketing strategies. With features like sentiment analysis, influencer identification, and customizable alerts, Brand24 helps marketers to proactively manage their brand's reputation, engage with their audience more effectively, and adjust their digital marketing strategies based on actionable data.

Why I picked Brand24: Brand24 functions effectively as a digital marketing platform by providing businesses with a comprehensive suite of tools to monitor their online presence and audience engagement across various digital channels. It enables companies to track real-time mentions of their brand, products, and competitors across social media, blogs, forums, and news sites, offering insights into customer sentiment, market trends, and the effectiveness of marketing campaigns.

Brand24 Standout Features and Integrations

Features include a unique discussion volume chart that visualizes the number of mentions over time, providing a clear overview of how brand visibility is trending. What makes this feature particularly useful for brand management is the ability to set alert thresholds, so businesses can be notified of significant changes in mention volume. This could indicate a surge in interest, a potential PR crisis, or an opportunity to engage with the audience, allowing companies to react swiftly and strategically to maintain a positive brand image.

Integrations include Slack and SEMrush.

Klaviyo is a digital marketing platform that aids businesses in building and maintaining customer relationships through various channels such as email, SMS, mobile push, and web forms. It offers a comprehensive suite of tools including segmentation, campaign building, automation, and detailed reporting.

Why I Picked Klaviyo: As a digital marketing platform, Klaviyo offers versatile tools that cater to both email and SMS marketing. Its advanced segmentation and automation features allow businesses to create highly personalized campaigns, ensuring messages are relevant and timely. Klaviyo's unified customer data platform also enables the integration of data from various sources, enhancing customer insights and targeting. Furthermore, the platform's AI-driven predictive analytics help businesses optimize their strategies, driving engagement and increasing revenue.

Klaviyo Standout Features & Integrations

Features include dynamic product recommendations, advanced segmentation, A/B testing, multichannel campaigns, predictive analytics, drag-and-drop email builder, customizable signup forms, real-time reporting, pre-built templates, customer journey tracking, data synchronization, AI-generated content, and automated workflows.

Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.

Quartile is a retail media optimization platform that uses machine learning to automate and enhance advertising campaigns for e-commerce businesses. It manages campaigns across various online marketing channels, optimizing them down to the product and keyword level.

Why I picked Quartile: I picked Quartile because of its automated campaign creation and intelligent budget allocation features, which are designed specifically for e-commerce advertising. The platform builds data-driven campaigns at scale and assigns budgets based on branded terms, competitor targeting, and other strategic segments. It also dynamically adjusts ad spend toward the most effective channels, products, and keywords.

Quartile Standout Features and Integrations

Features include a dynamic budget optimizer, an AI ad copy generator, strategic campaign segmentation, feed management and optimization, hands-on management, targeted budget allocation, self-service capabilities, flexible campaign structure, and rules-based optimization.

Integrations include Google Ads, Amazon PPC, Quartile Versa, Hourly Bidding, Amazon DSP, Criteo, Instacart, Walmart, Facebook, Cross Channel, and Amazon Marketing Cloud (AMC).

HubSpot's Marketing Hub is a comprehensive digital marketing tool that offers a suite of features for managing various aspects of marketing strategy, including email marketing, social media management, advertising, SMS text messaging, and creating compelling calls-to-action (CTAs).

Why I Picked HubSpot Marketing: The platform offers robust tools for email marketing, social media management, SEO optimization, and content management, ensuring that all aspects of a digital marketing strategy are covered. Additionally, its marketing automation capabilities streamline campaign management, lead nurturing, and customer segmentation. HubSpot's integration with CRM provides valuable insights into customer interactions, enabling personalized marketing efforts that drive higher engagement and conversion rates. This all-in-one solution makes HubSpot a standout choice for digital marketers.

HubSpot Marketing Standout Features & Integrations

Features include landing page creation, analytics dashboard, video hosting and management, ad tracking and management, blog and content creation tools, smart content, custom workflows, contact scoring, ABM tools, social monitoring, multi-touch revenue attribution, predictive analytics, and forms and lead capture.

Integrations include Salesforce, Google Analytics, Mailchimp, Slack, Zapier, Microsoft Dynamics, Shopify, WordPress, Eventbrite, SurveyMonkey, Zendesk, QuickBooks, Stripe, Trello, Asana, GoToWebinar, and PandaDoc.

Referral Factory is a referral marketing platform that enables businesses to create, launch, and manage customized referral programs without needing technical expertise. It helps companies drive customer acquisition through personalized campaigns, automated tracking, and flexible reward structures—all designed to fuel word-of-mouth growth.

Why I Picked Referral Factory: I picked Referral Factory for its intuitive no-code drag-and-drop builder, which allows marketing teams to quickly deploy branded referral programs without relying on developers. For businesses wanting more control, the platform also supports HTML uploads for fully customized designs.

In addition to easy program creation, Referral Factory stands out for its built-in promotional tools—such as pop-ups, widgets, email templates, and QR codes—that help maximize campaign visibility across multiple channels. Its support for over 20 languages and the ability to offer rewards in multiple currencies (including cash, discounts, and vouchers) make it an ideal solution for businesses targeting diverse and global audiences.

Referral Factory Standout Features & Integrations:

Features include automated referral tracking and analytics to monitor program performance, access to customizable referral templates designed for different industries, flexible reward management supporting multiple currencies, affiliate marketplace access to expand reach, and fraud prevention features like ReCaptcha verification and system alerts.

Integrations include HubSpot, Salesforce, Stripe, Zoho, Intercom, Pipedrive, ServiceTitan, Monday.com, Zapier, API, and Webhook connections.

Google Analytics helps businesses conduct in-depth website analysis to determine who’s visiting their website.

Why I picked Google Analytics: At first, the platform might appear to be advanced, but when using it to its fullest, your organization will get a lot of insight into how visitors engage with your website. At its most basic level, Google Analytics will show you who’s coming to your site, from where, and where they spend most of their time. Its more advanced features will help you set up goals to track conversions and monitor events to learn more about visitor engagement.

Google Analytics works best for all types of businesses and teams who need ways to understand what’s working for their company and how they can achieve their goals. The platform’s analytics reports can include audience, acquisition, advertising, behavior, and other vital data you might require. Google Analytics doesn’t require significant expertise because all you need to do to get started is add the analytics code to your website.

Google Analytics Standout Features and Integrations

Features include dashboards, custom reports, custom alerts, real-time reporting, active user analysis, conversion analysis, behavior tracking, and on-site time tracking.

Integrations include Freshdesk, Freshservice, Accelevents, Domo, Triple Whale, SendGrid, Yodify, Visual Visitor, Improvado, QuestionPro, Odoo, Smartlook, Jotform, and Ticketsauce.

Google Analytics is free to use.

Mailchimp is an email marketing platform that helps businesses develop and automate email campaigns.

Why I picked Mailchimp: It’s one of the top tools available that will help your business improve its email marketing campaigns and track the traffic they create. Mailchimp provides a feature to help you understand your audience and reach them when it matters most. The platform gets you started immediately with its pre-built email templates, a drag-and-drop email editor, and advanced segmentation capabilities.

Mailchimp works well for startups and small businesses to get started with their email marketing campaigns. Email is the platform’s main focus, but it can also help your business design landing pages, create digital ads, develop social media marketing campaigns, and other digital marketing capabilities. Mailchimp also excels with automation that focuses on customer journeys, pre-built automation, and send time optimization.

Mailchimp Standout Features and Integrations

Features include website creation, appointment scheduling, online store creation, email marketing, digital ad creation, social media management, audience management, marketing automation, and insights and analytics.

Integrations include monday.com, SlickText, Stax Connect, Improvado, Birdeye, Orange Logic, Recurly, Visual Visitor, Pipedrive, Twilio, ConnectWise, Domo, and Freshdesk.

Why I picked Supermetrics: The platform can collect your marketing data from over 100 tools and transforms it, so it’s ready for viewing. Supermetrics quickly brings any marketing data metrics from your preferred platforms to your current systems of choice, where you can organize and filter them immediately. If you’re already using a data dashboard or reporting tool, Supermetrics will automatically feed your data to it and eliminate the time you would spend uploading it manually.

Supermetrics works for any sized business that needs to connect its data to its current reporting tools. The platform will help you and your teams better understand which campaigns, customer segments, and channels perform best. Supermetrics will adapt to your changing data analytics needs as your company grows.

Supermetrics Standout Features and Integrations

Features include report export, automated reporting, data source connectors, forecasting, marketing reports, and customizable dashboards.

Integrations include Google Ad Manager, Piwik PRO, Perdoo, VK, Looker Studio, monday.com, Google Sheets, Snowflake, Azure Synapse, and an API to help you create custom integrations.

Pixlee helps businesses start working with content creators to establish new influencer marketing campaigns.

Why I picked Pixlee: If you’re looking for new ways to establish yourself as a popular, relatable brand, Pixlee will help you create influencer marketing campaigns that will enhance your social content. The platform will help you discover new influencers that can build brand awareness with your target audience. By using Pixlee, you can manage your influencer marketing campaigns, including all influencer interactions, in one central location.

Pixlee is an excellent choice for ecommerce brands of any size with products they want to promote across impactful marketing channels. The influencers you choose to work with can create user-generated content with your product that will allow their audience to see your product and encourage them to buy from your business. Also, Pixlee can help you collect customer reviews and star ratings that will help you establish your business’s online reputation.

Pixlee Standout Features and Integrations

Features include brand management, multi-channel publishing, social media management, publish schedules, conversion tracking, campaign management, customer relationship management, influencer discovery, and response management.

Integrations include Salesforce, Shopify, Klaviyo, Magento, Emarsys, and Movable Ink.

GetResponse is an all-in-one digital marketing platform that helps businesses grow their audience, promote products, and monetize content. It offers tools for email marketing, automation, landing pages, and e-commerce integrations.

Why I Picked GetResponse: One reason I chose GetResponse is its advanced marketing automation capabilities. You can create custom workflows that trigger actions based on user behavior, such as email opens or link clicks. This allows for personalized communication with your audience, enhancing engagement and conversion rates. The platform also supports SMS marketing and web push notifications, enabling you to reach your audience through multiple channels.

GetResponse Standout Features & Integrations

Features include a conversion funnel builder that guides you through creating sales funnels with landing pages, emails, and payment integrations. The platform also offers a course creator, allowing you to design and sell online courses directly through GetResponse. 

Integrations include Shopify, WebinarJam, Onvocado, FuseWP, Shoper, Claspo, Paved, TOPOL, Group Leads, Groupboss, Plum, and LearnWorlds.