25 Best Digital Marketing Platforms: Reviewed for 2024
10 Best Digital Marketing Platforms Shortlist
Here's my pick of the 10 best software from the 25 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
With so many different digital marketing platforms available, figuring out which is right for you is tough. You know you want to streamline marketing efforts, save time, and enhance the effectiveness of digital campaigns—but now need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different digital marketing tools with companies of all sizes, with my picks of the best digital marketing platforms overall.
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The Best Digital Marketing Platforms Summary
| Tools | Price | |
|---|---|---|
| Supermetrics | Pricing upon request | Website |
| Omnisend | From $16/month | Website |
| Sprout Social | From $199/user/month (billed annually) | Website |
| Smartsheet | From $7/user/month (billed annually) | Website |
| TikTok | Available upon request | Website |
| Brand24 | From $79/month (annually) | Website |
| HubSpot Marketing | From $800/month + $45/month for additional seats | Website |
| Klaviyo.com | From $45/month | Website |
| Google Analytics | From $50,000/year (billed annually) + free version available | Website |
| Mailchimp | From $13/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare SoftwareHow to Choose Digital Marketing Platforms
With so many different digital marketing platforms available, it can be challenging to make decisions on what digital marketing platform is going to be the best fit for your needs.
As you're shortlisting, trialing, and selecting digital marketing platforms, consider the following:
- What problem are you trying to solve - Start by identifying the digital marketing feature gap you're trying to fill to clarify the features and functionality the digital marketing tool needs to provide.
- Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
- What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated digital marketing platform.
- What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare digital marketing platform features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
- How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.
Best Digital Marketing Platforms Reviews
Here are my top 10 picks for the best digital marketing platforms, including key features, pros/cons, and best use cases. I’ll add additional platform options at the bottom of this article, so keep reading if you haven’t found what you need yet!
Supermetrics is designed to help marketers streamline their data collection process. It pulls data from over 150 data sources, including Facebook Ads, Google Ads, and Instagram Insights, into a single destination, simplifying data analysis and reporting.
Why I Picked Supermetrics: Supermetrics excels in data integration and automation. It connects seamlessly with numerous marketing platforms, enabling users to gather data from multiple sources in one place. This integration saves time and reduces the complexity of manual data collection, allowing marketers to focus on analysis and strategy. Additionally, Supermetrics provides easy-to-use templates and connectors, making it accessible even for those without extensive technical knowledge. The platform also supports various data destinations like Google Sheets, Excel, Looker Studio & PowerBI, and data warehouses, offering flexibility in how data is managed and reported.
Moreover, Supermetrics offers powerful automation capabilities. Users can schedule data transfers and updates, ensuring that their reports and dashboards are always up-to-date. This feature is particularly valuable for teams needing real-time insights without constant manual intervention. The platform's ability to handle large volumes of data efficiently makes it a reliable choice for businesses of all sizes, from small startups to large enterprises.
Supermetrics Standout Features & Integrations
Features include data warehousing, which allows users to store large volumes of historical data in a structured manner. This feature is crucial for businesses that require long-term data storage and need to perform complex analyses over extended periods. Supermetrics also offers advanced query functions that enable users to create custom data extraction rules, allowing for the retrieval of specific data points that are most relevant to the user's needs.
Data Integrations include Google Sheets, Looker Studio (formerly Data Studio), PowerBI, BigQuery, Google Analytics 4, Facebook Ads, YouTube Public Data, Google Ads, Instagram Insights, LinkedIn Ads, Twitter Ads, Microsoft Advertising, HubSpot, Mailchimp, Shopify, Salesforce, WooCommerce, Amazon DSP, Appsflyer, and so much more
Pros and cons
Pros:
- Customizable data templates
- Flexible data destination options
- Scheduled automatic data refreshes
Cons:
- Dependance on third-party platforms for reliable data
- Occasional data syncing issues
Omnisend is a marketing automation platform that integrates email marketing, SMS, web push notifications, and various other channels into a single interface. It's ideal for ecommerce businesses looking to centralize their marketing efforts.
Why I Picked Omnisend: I like that Omnisend offers comprehensive automation capabilities, allowing users to create personalized email and SMS campaigns. Its seamless integration with major ecommerce platforms like Shopify and WooCommerce enables efficient data synchronization and customer segmentation. Additionally, Omnisend's pre-built automation workflows, customizable templates, and real-time performance tracking help businesses enhance customer engagement, boost conversions, and organize their marketing efforts effectively.
Omnisend Standout Features & Integrations
Features include pop-ups and forms, a sales dashboard, email templates, drag-and-drop builders, dynamic discount codes, and omnichannel capabilities. It also offers message engagement and segmentation data for customer lifecycle stages.
Integrations include Shopify, WordPress, BigCommerce, WooCommerce, Wix, ShipStation, Smile, Opencart, 29next, Facebook Lead Ads, Google Ads, MailChimp, Intercom, and Gatsby. You can also connect to hundreds more through the Zapier connector.
Pros and cons
Pros:
- Good reporting capabilities
- Automation and segmentation tailored for ecommerce
- Many integrations available
Cons:
- Slight learning curve for new users
- Limited social media integrations
Sprout Social is a social media management tool designed to help businesses manage their social media presence across various platforms. It offers comprehensive solutions for engagement, publishing, analytics, social listening, and influencer marketing.
Why I Picked Sprout Social: I like the platform's features tailored for social media engagement. These features include advanced social media scheduling, publishing, and monitoring, to help maintain a consistent and active presence across multiple social channels. Sprout Social’s robust analytics and reporting capabilities also provide insights into audience behavior and content performance, enabling marketers to refine their strategies for maximum impact. Additionally, the platform’s social listening tools allow businesses to stay attuned to conversations around their brand and industry, fostering more meaningful interactions with their audience.
Sprout Social Standout Features & Integrations
Features include automated message prioritization, crisis notifications, AI-assisted social media responses, review management, in-platform collaboration and approvals, an asset library, content suggestions, and a wide range of report types.
Integrations include Facebook, Instagram, LinkedIn, X (Formerly Twitter), Salesforce, Tableau, Hubspot, Marketo, Shopify, and Zendesk.
Pros and cons
Pros:
- Various reporting options
- Social media listening features
- Robust social media publishing features
Cons:
- Standard plan is limited to 5 social profiles
- Can be pricey for smaller businesses
Smartsheet is a project and work management platform that offers tailored solutions for digital marketers to manage their operations. Some of these features include reports and dashboards, scheduling, resource management, and approval workflows.
Why I Picked Smartsheet: Smartsheet helps digital marketers with its digital asset management feature, Brandfolder. This is a space where you can store all your assets and even view how they're performing. Furthermore, I like that the platform offers a centralized place to collaborate on these assets, with approval workflows allowing for on-asset annotation, version control, and reviews and approvals. This ensures that all comments and notes are consolidated in one place for anyone to access at any time, contributing to more transparency across digital marketing projects.
Smartsheet Standout Features & Integrations
Features include multiple project views, like cards, Gantt charts, calendars, resource management tools, no-code automated workflows, and an AI assistant to help users create graphs or access general guidance.
Integrations include Box, DocuSign, Jira, Microsoft Office 365, Tableau, Salesforce, ServiceNow, Dropbox, OneDrive, Evernote, Slack, Google Workspace, Adobe Creative Cloud, GitHub, Zapier, and more.
Pros and cons
Pros:
- Capacity and resource allocation features
- Strong collaboration features on digital assets
- Automated workflows for repetitive tasks
Cons:
- Proofing of visual assets are only available on higher-tier plans
- Mobile app could be improved
TikTok is a social media platform that allows users to create, share, and discover short-form videos. It's known for its engaging and entertaining content that spans various genres, including dance, comedy, education, and more. The platform's unique algorithm curates personalized content for each user, making it a highly addictive and interactive platform.
Why I picked TikTok: TikTok offers a full suite of native tools for managing video campaigns from start to finish. Your team can create, schedule, and track the performance of video content all within the platform. TikTok’s algorithm optimizes content delivery to the right audience, making it easier for you to reach new customers. You can also use the in-app analytics to see how well your campaigns are performing in real time.
TikTok Standout Features & Integrations
Features include video creation tools, real-time analytics, and audience targeting. You can manage video campaigns and track their success using TikTok’s built-in analytics. TikTok’s algorithm helps you reach relevant audiences quickly.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Square.
Pros and cons
Pros:
- Built-in video management tools
- Real-time campaign performance tracking
- Simple to manage native campaigns
Cons:
- Hard to predict viral success
- Short content lifecycle
Brand24 is a digital marketing platform that offers businesses advanced tools for monitoring, analyzing, and engaging with online mentions and conversations to enhance their digital marketing strategies. With features like sentiment analysis, influencer identification, and customizable alerts, Brand24 helps marketers to proactively manage their brand's reputation, engage with their audience more effectively, and adjust their digital marketing strategies based on actionable data.
Why I picked Brand24: Brand24 functions effectively as a digital marketing platform by providing businesses with a comprehensive suite of tools to monitor their online presence and audience engagement across various digital channels. It enables companies to track real-time mentions of their brand, products, and competitors across social media, blogs, forums, and news sites, offering insights into customer sentiment, market trends, and the effectiveness of marketing campaigns.
Brand24 Standout Features and Integrations
Features include a unique discussion volume chart that visualizes the number of mentions over time, providing a clear overview of how brand visibility is trending. What makes this feature particularly useful for brand management is the ability to set alert thresholds, so businesses can be notified of significant changes in mention volume. This could indicate a surge in interest, a potential PR crisis, or an opportunity to engage with the audience, allowing companies to react swiftly and strategically to maintain a positive brand image.
Integrations include Slack and SEMrush.
Pros and cons
Pros:
- Strong competitor analysis
- Affordable pricing makes for businesses of all sizes
- Real-time alerts let you respond to mentions quickly
Cons:
- Only supports a limited number of languages
- Could use more integrations
HubSpot's Marketing Hub is a comprehensive digital marketing tool that offers a suite of features for managing various aspects of marketing strategy, including email marketing, social media management, advertising, SMS text messaging, and creating compelling calls-to-action (CTAs).
Why I Picked HubSpot Marketing: The platform offers robust tools for email marketing, social media management, SEO optimization, and content management, ensuring that all aspects of a digital marketing strategy are covered. Additionally, its marketing automation capabilities streamline campaign management, lead nurturing, and customer segmentation. HubSpot's integration with CRM provides valuable insights into customer interactions, enabling personalized marketing efforts that drive higher engagement and conversion rates. This all-in-one solution makes HubSpot a standout choice for digital marketers.
HubSpot Marketing Standout Features & Integrations
Features include landing page creation, analytics dashboard, video hosting and management, ad tracking and management, blog and content creation tools, smart content, custom workflows, contact scoring, ABM tools, social monitoring, multi-touch revenue attribution, predictive analytics, and forms and lead capture.
Integrations include Salesforce, Google Analytics, Mailchimp, Slack, Zapier, Microsoft Dynamics, Shopify, WordPress, Eventbrite, SurveyMonkey, Zendesk, QuickBooks, Stripe, Trello, Asana, GoToWebinar, and PandaDoc.
Pros and cons
Pros:
- Intuitive and easy-to-use platform
- Integrates marketing, sales, and customer service tools in one
- Highly customizable platform
Cons:
- Free version is very limited
- May be expensive for smaller teams
Klaviyo is a digital marketing platform that aids businesses in building and maintaining customer relationships through various channels such as email, SMS, mobile push, and web forms. It offers a comprehensive suite of tools including segmentation, campaign building, automation, and detailed reporting.
Why I Picked Klaviyo: As a digital marketing platform, Klaviyo offers versatile tools that cater to both email and SMS marketing. Its advanced segmentation and automation features allow businesses to create highly personalized campaigns, ensuring messages are relevant and timely. Klaviyo's unified customer data platform also enables the integration of data from various sources, enhancing customer insights and targeting. Furthermore, the platform's AI-driven predictive analytics help businesses optimize their strategies, driving engagement and increasing revenue.
Klaviyo Standout Features & Integrations
Features include dynamic product recommendations, advanced segmentation, A/B testing, multichannel campaigns, predictive analytics, drag-and-drop email builder, customizable signup forms, real-time reporting, pre-built templates, customer journey tracking, data synchronization, AI-generated content, and automated workflows.
Integrations include Shopify, Salesforce, Wix, WooCommerce, Adobe Commerce (Magento), BigCommerce, Google Analytics, Facebook Ads, Instagram, Stripe, PayPal, QuickBooks, Zendesk, and Slack.
Pros and cons
Pros:
- User-friendly interface
- Detailed reporting and analytics
- Robust automation capabilities
Cons:
- Can get costly with more active profiles
- Some advanced features may come with a learning curve
Google Analytics helps businesses conduct in-depth website analysis to determine who’s visiting their website.
Why I picked Google Analytics: At first, the platform might appear to be advanced, but when using it to its fullest, your organization will get a lot of insight into how visitors engage with your website. At its most basic level, Google Analytics will show you who’s coming to your site, from where, and where they spend most of their time. Its more advanced features will help you set up goals to track conversions and monitor events to learn more about visitor engagement.
Google Analytics works best for all types of businesses and teams who need ways to understand what’s working for their company and how they can achieve their goals. The platform’s analytics reports can include audience, acquisition, advertising, behavior, and other vital data you might require. Google Analytics doesn’t require significant expertise because all you need to do to get started is add the analytics code to your website.
Google Analytics Standout Features and Integrations
Features include dashboards, custom reports, custom alerts, real-time reporting, active user analysis, conversion analysis, behavior tracking, and on-site time tracking.
Integrations include Freshdesk, Freshservice, Accelevents, Domo, Triple Whale, SendGrid, Yodify, Visual Visitor, Improvado, QuestionPro, Odoo, Smartlook, Jotform, and Ticketsauce.
Google Analytics is free to use.
Pros and cons
Pros:
- Creates custom reports and dashboards
- Simple to navigate
- Provides a wealth of data
Cons:
- It can be overwhelming
- Not much customer support
Mailchimp is an email marketing platform that helps businesses develop and automate email campaigns.
Why I picked Mailchimp: It’s one of the top tools available that will help your business improve its email marketing campaigns and track the traffic they create. Mailchimp provides a feature to help you understand your audience and reach them when it matters most. The platform gets you started immediately with its pre-built email templates, a drag-and-drop email editor, and advanced segmentation capabilities.
Mailchimp works well for startups and small businesses to get started with their email marketing campaigns. Email is the platform’s main focus, but it can also help your business design landing pages, create digital ads, develop social media marketing campaigns, and other digital marketing capabilities. Mailchimp also excels with automation that focuses on customer journeys, pre-built automation, and send time optimization.
Mailchimp Standout Features and Integrations
Features include website creation, appointment scheduling, online store creation, email marketing, digital ad creation, social media management, audience management, marketing automation, and insights and analytics.
Integrations include monday.com, SlickText, Stax Connect, Improvado, Birdeye, Orange Logic, Recurly, Visual Visitor, Pipedrive, Twilio, ConnectWise, Domo, and Freshdesk.
Pros and cons
Pros:
- Free account for new businesses
- Excellent campaign analytics
- Easy to set up
Cons:
- Needs more customization options
- Automations are on higher tiers
Other Digital Marketing Platforms
Here are the remainder of my best digital marketing platform picks. They didn’t get a full write-up but they are still worthy of consideration. I’ve listed them each with a best use case so that you can find exactly what you need.
Related Marketing Tool Reviews
If you still haven't found what you're looking for here, check out these tools closely related to digital marketing strategy that we've tested and evaluated.
- Marketing Software
- Marketing Management Software
- Account Based Marketing Software
- Social Media Management Software
- Email Marketing Software
Selection Criteria for Digital Marketing Platforms
Selecting the right digital marketing platforms involves a careful evaluation of what they have to offer. Through extensive personal trials and research, I've developed criteria to guide software buyers towards making an informed decision.
Core Digital Marketing Platforms Functionality: 25% of total weighting score
The fundamental capabilities of a digital marketing platform must include:
- Multi-channel campaign management to coordinate marketing efforts across email, social media, and more.
- Analytics and reporting tools for measuring campaign performance and ROI.
- SEO and content marketing tools to optimize online content for search engines.
- Social media management for scheduling posts and analyzing engagement.
- Email marketing automation for creating, sending, and tracking email campaigns.
Additional Standout Features: 25% of total weighting score
Identifying unique and innovative features involves looking for:
- Advanced AI-driven analytics for predictive insights and personalization.
- Comprehensive integration capabilities with CRM, e-commerce platforms, and other marketing tools.
- Automated content creation tools leveraging AI for high-quality content generation.
- Enhanced customer data platforms for a unified view of customer interactions across channels.
- Real-time social listening tools to monitor brand mentions and engage with audiences promptly.
Usability: 10% of total weighting score
Evaluating usability focuses on:
- Intuitive user interface (UI) that simplifies navigation and task execution.
- Customizable dashboards that provide at-a-glance insights tailored to user preferences.
- Mobile app availability for managing marketing activities on the go.
- Drag-and-drop editors for easy creation of emails, landing pages, and social media posts.
Onboarding: 10% of total weighting score
Effective onboarding is characterized by:
- A wide range of educational resources, including tutorial videos and how-to guides.
- Template libraries for quickly starting campaigns across different channels.
- Interactive product tours and dedicated support during the initial setup phase.
- Regular webinars and training sessions to keep users updated on new features and best practices.
Customer Support: 10% of total weighting score
Outstanding customer support includes:
- 24/7 availability via multiple channels, including live chat, email, and phone.
- A comprehensive knowledge base with answers to frequently asked questions and troubleshooting guides.
- Community forums for peer support and sharing of best practices.
- Proactive support offering personalized advice and optimization tips.
Value For Money: 10% of total weighting score
Assessing value involves comparing:
- Transparent pricing models that match the feature set offered.
- Flexible pricing plans that scale with business growth and marketing needs.
- Free trials or demos to evaluate the platform's effectiveness before committing.
- Competitive features at each pricing tier compared to other platforms in the market.
Customer Reviews: 10% of total weighting score
Review analysis should focus on:
- Consistently positive feedback across major review sites, highlighting usability, support, and feature set.
- Testimonials that specifically mention successful use cases and business outcomes.
- Critiques that offer constructive insights into potential areas for improvement.
When choosing a digital marketing platform, it's crucial to consider a balance of core functionalities, innovative features, usability, onboarding ease, quality of customer support, overall value for money, and positive customer feedback.
Trends in Digital Marketing Platforms for 2024
Here are some trends I’ve noticed for KEYPHRASE technology, plus what they might mean for the future of the marketing industry. I sourced countless product updates, press releases, and release logs to tease out the most important insights.
AI and Machine Learning Take Center Stage
AI's growing capabilities are revolutionizing digital marketing, offering unprecedented personalization and efficiency in consumer engagement strategies. The use of AI-driven content creation tools, chatbots, and predictive analytics is becoming more sophisticated, enabling content that adapts in real-time to user interactions for a highly personalized experience. This innovation addresses the challenge of engaging audiences more effectively and boosting conversion rates.
The Surge of SEO Innovations
Search Engine Optimization (SEO) is witnessing transformative changes with the advent of AI and machine learning. Google's Search Generative Engine (SGE) aims to deliver more relevant and comprehensive information based on user queries, potentially reshaping traffic patterns and the importance of AI snapshots in search results. The focus on creating high-quality, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) content emphasizes the need for human expertise alongside AI capabilities.
Embracing the Metaverse and Immersive Experiences
The Metaverse presents a new frontier for digital marketing, offering immersive and interactive brand experiences through AR and VR technologies. However, navigating this new environment requires a blend of technical and creative skills, alongside careful consideration of privacy and security concerns. This trend underscores the importance of innovative, engaging content that bridges the digital and physical realms.
The Rise of Social Commerce and In-Feed Shopping
Social commerce is transforming the consumer shopping experience by integrating e-commerce directly into social media platforms. This shift towards in-feed shopping offers a seamless and more engaging shopping journey, leveraging the power of social media to enhance customer engagement and provide targeted marketing.
Prioritizing Sustainability and Responsible Marketing
With increasing awareness of environmental issues, there is a growing emphasis on sustainability in digital marketing. Brands are expected to demonstrate their commitment to eco-friendly practices and responsible marketing, especially in the use of AI tools. This trend highlights the need for transparency in data use and ethical considerations in marketing strategies.
These trends underscore the importance of personalization, immersive experiences, sustainability, and agility in shaping effective marketing strategies for the digital age.
What is a Digital Marketing Platform?
A digital marketing platform is a comprehensive tool that facilitates and streamlines online marketing activities. The purpose is to integrate various functions such as social media management, email marketing, content creation, and analytics into a single interface. This platform enables businesses to efficiently plan, execute, and monitor their digital marketing campaigns, targeting and engaging their audience effectively.
Features of Digital Marketing Platforms
The features you will find when using digital marketing platforms will help you simplify your online marketing workflows. Here are the key features I looked for:
- Visitor Tracking: Knowing how many people visit your website helps you understand whether your campaigns work and what content your audience engages with.
- CRM Integration: Automatically syncing your conversion data is essential to help your teams nurture leads effectively and follow up with them.
- Content Marketing Hosting: Your digital marketing software might have the capabilities to help your business upload and publish content on your website.
- Activity Tracking: Digital marking platforms make it possible to track a prospect’s actions through your funnel and alert you when they perform ready-to-convert actions, so your teams can jump in at the right time.
- Content Marketing Tracking: When hosting your content through a digital marketing platform, you should be able to track the traffic it receives and how it’s performing.
- Lead Scoring: As your software gathers leads through your marketing campaigns, the platform should add a lead score based on their actions or the specific requirements you tell the tool to look for.
- Landing Pages & Forms Builder: Top digital marketing platforms should allow you to build and host multiple landing pages and forms without coding expertise while tracking their performance.
- Dynamic Content: Many of your customers or potential customers want to engage with your company and not just be sold to, so using dynamic content will allow you to display content based on who’s viewing your site.
- Contact Management: Your digital marketing tool should enable you to collect and store contact information and track when your teams reach out to your contacts so you can see where they are in your sales cycle.
- Artificial Intelligence: This feature will enhance your digital marketing efforts by helping you, and your teams develop personal interactions with customers and leads by automating many manual, repetitive tasks.
Benefits of Digital Marketing Platforms
Digital marketing platforms offer a myriad of benefits for both users and organizations, streamlining processes and enhancing the effectiveness of marketing efforts. Here are five primary benefits that digital marketing platforms offer to users and organizations:
- Increased Efficiency and Automation: Digital marketing platforms automate repetitive tasks, saving time and resources. This automation allows businesses to focus on strategy and creative efforts, improving productivity and operational efficiency.
- Enhanced Targeting and Personalization: By utilizing data analytics and AI, digital marketing platforms enable precise targeting and personalization of marketing messages. This results in higher engagement rates, as content is tailored to the specific interests and behaviors of individual users.
- Comprehensive Analytics and Insights: These platforms provide detailed analytics and insights, enabling businesses to measure the effectiveness of their marketing campaigns in real-time. This data-driven approach allows for informed decision-making and strategy adjustments to optimize performance.
- Cost-Effectiveness: Compared to traditional marketing methods, digital marketing platforms offer a more cost-effective solution for reaching and engaging target audiences. With the ability to precisely target users and track ROI, businesses can ensure that their marketing budget is being used efficiently.
- Scalability and Flexibility: Digital marketing platforms offer the scalability to grow with your business, allowing for the expansion of marketing efforts as your audience grows. The flexibility of these platforms also enables businesses to quickly adapt to market changes and evolving consumer preferences.
Digital marketing platforms have revolutionized the way businesses approach marketing, providing tools that enhance efficiency, personalization, and measurability. By leveraging these platforms, businesses can achieve a competitive edge, driving growth and success in the digital age.
Cost & Pricing for Digital Marketing Platforms
Choosing the right digital marketing platform can be a daunting task for those new to using such software. Understanding the common pricing structures and what each plan typically offers will help you make an informed decision that aligns with your marketing strategy and budget.
| Plan Type | Average Price | Common Features Included |
|---|---|---|
| Basic | $0 - $200/month | Access to core marketing tools, email campaigns, social media posts, basic analytics, and customer support. |
| Professional | $200 - $800/month | Enhanced marketing automation, advanced analytics and reporting, more comprehensive integration options. |
| Enterprise | $800+/month | Customizable features, dedicated support, advanced AI capabilities, unlimited access to all platform features. |
| Free Option | $0 | Limited access to basic tools, including some social media management and basic analytics. |
For software buyers with little to no experience using digital marketing platforms, it's crucial to start with an understanding of your specific needs and budget constraints. Consider starting with a basic or free plan to familiarize yourself with digital marketing tools, then upgrade as your business needs evolve and become more complex.
Frequently Asked Questions
Here are a few questions people commonly ask, all of which I wanted to cover here for your convenience.
What are the different types of digital marketing?
Which digital marketing platform is easiest to learn?
Are there any free digital marketing platforms?
Additional Marketing Platform Reviews
Here are some other tools you can use in your business to build out your MarTech stack:
- Content Marketing Platform
- Performance Marketing Platforms
- Instagram Marketing Platforms
- B2B Marketing Platforms
- B2B Marketing Automation Platforms
Conclusion
With many digital marketing platforms available at your disposal, it’s crucial to understand how each will help you increase results. Don’t be afraid to test as many software as necessary to identify what works best for your budget and company. You can ensure your organization’s digital success using any tools I listed in this article.
Do you need help with digital or any other marketing advice? I have a way to help with this as well. Don't forget to subscribe to The CMO newsletter for more marketing tips, roundups, and reviews.