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With so many different digital marketing platforms available, figuring out which is right for you is tough. You know you want to streamline marketing efforts, save time, and enhance the effectiveness of digital campaigns—but now need to figure out which tool is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different digital marketing tools with companies of all sizes, with my picks of the best digital marketing platforms overall.

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How to Choose Digital Marketing Platforms

With so many different digital marketing platforms available, it can be challenging to make decisions on what digital marketing platform is going to be the best fit for your needs.

As you're shortlisting, trialing, and selecting digital marketing platforms, consider the following:

  • What problem are you trying to solve - Start by identifying the digital marketing feature gap you're trying to fill to clarify the features and functionality the digital marketing tool needs to provide.
  • Who will need to use it - To evaluate cost and requirements, consider who'll be using the software and how many licenses you'll need. You'll need to evaluate if it'll just be the marketing team, or the whole organization that will require access. When that's clear, it's worth considering if you're prioritizing ease of use for all, or speed for your marketing software power users.
  • What other tools it needs to work with - Clarify what tools you're replacing, what tools are staying, and the tools you'll need to integrate with, such as accounting, CRM or HR software. You'll need to decide if the tools will need to integrate together, or alternatively, if you can replace multiple tools with one consolidated digital marketing platform.
  • What outcomes are important - Consider the result that the software needs to deliver to be considered a success. Consider what capability you want to gain, or what you want to improve, and how you will be measuring success. For example, an outcome could be the ability to get greater visibility into performance. You could compare digital marketing platform features until you’re blue in the face but if you aren’t thinking about the outcomes you want to drive, you could be wasting a lot of valuable time.
  • How it would work within your organization - Consider the software selection alongside your workflows and delivery methodology. Evaluate what's working well, and the areas that are causing issues that need to be addressed. Remember every business is different — don’t assume that because a tool is popular that it'll work in your organization.

Best Digital Marketing Platforms Reviews

Here are my top 10 picks for the best digital marketing platforms, including key features, pros/cons, and best use cases. I’ll add additional platform options at the bottom of this article, so keep reading if you haven’t found what you need yet!

1

Brand24

Best for social media marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
199 reviews

14-day free trial

From $79/month (annually)

Brand24 is a digital marketing platform that offers businesses advanced tools for monitoring, analyzing, and engaging with online mentions and conversations to enhance their digital marketing strategies. With features like sentiment analysis, influencer identification, and customizable alerts, Brand24 helps marketers to proactively manage their brand's reputation, engage with their audience more effectively, and adjust their digital marketing strategies based on actionable data.

Why I picked Brand24: Brand24 functions effectively as a digital marketing platform by providing businesses with a comprehensive suite of tools to monitor their online presence and audience engagement across various digital channels. It enables companies to track real-time mentions of their brand, products, and competitors across social media, blogs, forums, and news sites, offering insights into customer sentiment, market trends, and the effectiveness of marketing campaigns.

Brand24 Standout Features and Integrations

Features include a unique discussion volume chart that visualizes the number of mentions over time, providing a clear overview of how brand visibility is trending. What makes this feature particularly useful for brand management is the ability to set alert thresholds, so businesses can be notified of significant changes in mention volume. This could indicate a surge in interest, a potential PR crisis, or an opportunity to engage with the audience, allowing companies to react swiftly and strategically to maintain a positive brand image.

Integrations include Slack and SEMrush.

Pros

  • Strong competitor analysis
  • Affordable pricing makes for businesses of all sizes
  • Real-time alerts let you respond to mentions quickly

Cons

  • Only supports a limited number of languages
  • Could use more integrations
2

Google Analytics

Best for website analysis

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.5
5783 reviews

Free to use

Free to use

Google Analytics helps businesses conduct in-depth website analysis to determine who’s visiting their website.

Why I picked Google Analytics: At first, the platform might appear to be advanced, but when using it to its fullest, your organization will get a lot of insight into how visitors engage with your website. At its most basic level, Google Analytics will show you who’s coming to your site, from where, and where they spend most of their time. Its more advanced features will help you set up goals to track conversions and monitor events to learn more about visitor engagement.

Google Analytics works best for all types of businesses and teams who need ways to understand what’s working for their company and how they can achieve their goals. The platform’s analytics reports can include audience, acquisition, advertising, behavior, and other vital data you might require. Google Analytics doesn’t require significant expertise because all you need to do to get started is add the analytics code to your website.

Google Analytics Standout Features and Integrations

Features include dashboards, custom reports, custom alerts, real-time reporting, active user analysis, conversion analysis, behavior tracking, and on-site time tracking.

Integrations include Freshdesk, Freshservice, Accelevents, Domo, Triple Whale, SendGrid, Yodify, Visual Visitor, Improvado, QuestionPro, Odoo, Smartlook, Jotform, and Ticketsauce.

Google Analytics is free to use.

Pros

  • Creates custom reports and dashboards
  • Simple to navigate
  • Provides a wealth of data

Cons

  • It can be overwhelming
  • Not much customer support
3

HubSpot

Best for inbound marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.4
10798 reviews

14-day free trial + free plan available

From $45/month

Hubspot provides organizations with marketing automation capabilities that mainly focus on inbound marketing.

Why I picked Hubspot: The vendor can help your marketing teams or department with the Hubspot Marketing Hub platform. Its primary focus is inbound marketing capabilities, such as content marketing, email marketing, and lead tracking and management. Hubspot’s automation features help your business convert leads with personalized emails, advanced segmentation, and automated campaigns.

Hubspot fits all sized businesses with their inbound marketing efforts. If your organization already uses one of Hubspot’s other products, such as Hubspot CRM or Hubspot Sales Hub, you can connect the Marketing Hub to provide interdepartmental collaboration capabilities. Also, Hubspot will help you create effective, engaging content so you can optimize and share it on social media.

Hubspot Standout Features and Integrations

Features include marketing automation, lead management and scoring, custom forms and landing pages, email marketing, sales and performance analytics, custom workflows, and social media management.

Integrations include monday.com, Miro, Wrike, Freshdesk, Domo, Accelevents, ConnectWise, SendGrid, Pipedrive, ProjectManager, Recurly, Improvado, Localize, and Contractbook.

Pros

  • Excellent customer support
  • Easy to use interface
  • State-of-the-art features

Cons

  • Reports can use some improvement
  • More advanced features are expensive
4

MailChimp

Best for email marketing

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
12012 reviews

30-day free trial + free plan available

From $13/month

Mailchimp is an email marketing platform that helps businesses develop and automate email campaigns.

Why I picked Mailchimp: It’s one of the top tools available that will help your business improve its email marketing campaigns and track the traffic they create. Mailchimp provides a feature to help you understand your audience and reach them when it matters most. The platform gets you started immediately with its pre-built email templates, a drag-and-drop email editor, and advanced segmentation capabilities.

Mailchimp works well for startups and small businesses to get started with their email marketing campaigns. Email is the platform’s main focus, but it can also help your business design landing pages, create digital ads, develop social media marketing campaigns, and other digital marketing capabilities. Mailchimp also excels with automation that focuses on customer journeys, pre-built automation, and send time optimization.

Mailchimp Standout Features and Integrations

Features include website creation, appointment scheduling, online store creation, email marketing, digital ad creation, social media management, audience management, marketing automation, and insights and analytics.

Integrations include monday.com, SlickText, Stax Connect, Improvado, Birdeye, Orange Logic, Recurly, Visual Visitor, Pipedrive, Twilio, ConnectWise, Domo, and Freshdesk.

Pros

  • Free account for new businesses
  • Excellent campaign analytics
  • Easy to set up

Cons

  • Needs more customization options
  • Automations are on higher tiers
5

Funnel.io

Best for monitoring digital marketing data

Custom free trial upon request

From $479/month when billed monthly or $399/month when paying annually

Funnel helps businesses gather all marketing data from multiple platforms to help them monitor and analyze their performance.

Why I picked Funnel: This platform will help your business understand how your digital marketing campaigns are performing by providing clean, accurate, and up-to-date data. Funnel makes collecting data from each step of your customer’s journey easy. This tool allows you to easily create reports on your marketing performance and filter the data to identify new, relevant insights.

Funnel works well with any sized business that needs to improve how they analyze digital marketing spend and report on their ROI. The platform offers a centralized data warehouse for all your information that meets the toughest governance, control, and security standards. Funnel ensures your data will be up-to-date, accurate, and ready for you to report and analyze.

Funnel Standout Features and Integrations

Features include a data dashboard, performance metrics, budgeting and forecasting, ad hoc reports, visual analytics, trend indicators, predictive analytics, conversion tracking, and campaign management.

Pros

  • Very user-friendly
  • Excellent onboarding and training
  • Ensures custom metrics are correct

Cons

  • Expensive for smaller businesses
  • Time-consuming to set up
6

Supermetrics

Best for collecting marketing data

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.3
366 reviews

14-day free trial

From $39/month; the price depends on where you’re sending your data

Why I picked Supermetrics: The platform can collect your marketing data from over 100 tools and transforms it, so it’s ready for viewing. Supermetrics quickly brings any marketing data metrics from your preferred platforms to your current systems of choice, where you can organize and filter them immediately. If you’re already using a data dashboard or reporting tool, Supermetrics will automatically feed your data to it and eliminate the time you would spend uploading it manually.

Supermetrics works for any sized business that needs to connect its data to its current reporting tools. The platform will help you and your teams better understand which campaigns, customer segments, and channels perform best. Supermetrics will adapt to your changing data analytics needs as your company grows.

Supermetrics Standout Features and Integrations

Features include report export, automated reporting, data source connectors, forecasting, marketing reports, and customizable dashboards.

Integrations include Google Ad Manager, Piwik PRO, Perdoo, VK, Looker Studio, monday.com, Google Sheets, Snowflake, Azure Synapse, and an API to help you create custom integrations.

Pros

  • Excellent customer service
  • Builds automated reports
  • Easily schedules data storage

Cons

  • Pricing is confusing
  • Hard to find some documentation
7

Skai

Best omnichannel digital marketing platform

Skai empowers organizations to manage their omnichannel digital marketing campaigns.

Why I picked Skai: The platform will help your business maximize every marketing touchpoint by providing broad reach across all critical digital marketing channels. Skai delivers advanced automation, optimization, and reporting tools to help your company get the most from your digital advertising budget. You can use the platform to explore solutions such as paid search, paid social, and application marketing.

Skai is a better option for larger organizations that need actionable intelligence regarding customer sentiment, competition, market trends, and other vital insights. The platform provides a marketing measurement solution that allows you to run tests to help you identify results in a few weeks. Skai’s experts will also be available to provide support and advice to help you get started.

Skai Standout Features and Integrations

Features include search term analysis, automated actions, budget navigator, brand insights, negative keyword management, creative optimizations, customizable reports and dashboards, custom metrics, and algorithmic bidding.

Integrations include Salesforce, Google Analytics, Tableau, Adobe Analytics, Singular, Marchex, Delacon, Adjust, ChannelMix, AppsFlyer, Invoca, LiveRamp, and Signal AI.

Pros

  • Excellent customer support
  • Increases efficiency
  • Simplifies workflows

Cons

  • API sometimes experiences problems
  • Large learning curve
8

Pixlee

Best for influencer marketing

Custom pricing upon request

Pixlee helps businesses start working with content creators to establish new influencer marketing campaigns.

Why I picked Pixlee: If you’re looking for new ways to establish yourself as a popular, relatable brand, Pixlee will help you create influencer marketing campaigns that will enhance your social content. The platform will help you discover new influencers that can build brand awareness with your target audience. By using Pixlee, you can manage your influencer marketing campaigns, including all influencer interactions, in one central location.

Pixlee is an excellent choice for ecommerce brands of any size with products they want to promote across impactful marketing channels. The influencers you choose to work with can create user-generated content with your product that will allow their audience to see your product and encourage them to buy from your business. Also, Pixlee can help you collect customer reviews and star ratings that will help you establish your business’s online reputation.

Pixlee Standout Features and Integrations

Features include brand management, multi-channel publishing, social media management, publish schedules, conversion tracking, campaign management, customer relationship management, influencer discovery, and response management.

Integrations include Salesforce, Shopify, Klaviyo, Magento, Emarsys, and Movable Ink.

Pros

  • Easy to use features
  • Provides regular optimization feedback
  • Excellent customer support team

Cons

  • Sharing data can be complex
  • Not many third-party integrations
9

monday.com

Best for campaign visualizations

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.7
10029 reviews

14-day free trial + free plan available

From $8/user/month (billed annually, min 3 seats)

monday.com provides the visibility your business needs to monitor all current campaigns to help you make data-driven decisions regarding your goals.

Why I picked monday.com: You can use monday.com to visually plan all your digital marketing campaigns to ensure their efficiency and effectiveness. The platform lets you keep all your team members on the same page by automatically notifying everyone when you schedule, delay, or cancel a campaign. monday.com helps your business visualize your campaigns by using graphics such as detailed cards, visual grids, total project views, and other beneficial visualizations.

monday.com helps any sized business and digital marketing professionals who need a tool to help organize their campaigns. The platform will provide a workspace that allows your team members and other departments to collaborate and ensure all processes are operating efficiently. monday.com also provides automation capabilities with effective automation that will notify your team about top-performing campaigns, deadlines, and final approvals.

monday.com Standout Features and Integrations

Features include project monitoring, visual campaign planning, automatic notifications, request management, asset annotations, version history, team management, template management, Kanban board, and issue tracking.

Integrations include SurveyMonkey, Typeform, Hubspot, Mailchimp, Adobe Creative Cloud, Data Studio, Hootsuite, Semrush, Clockify, Pipedrive, Twilio, and Basecamp.

Pros

  • Intuitive and user-friendly interface
  • Effectively organizes campaigns

Cons

  • Some automation needs improvement
  • The mobile app needs work
  • Customizable campaign dashboards
10

Semrush

Best for keyword research

This is an aggregated rating for this tool including ratings from Crozdesk users and ratings from other sites.
4.6
1545 reviews

7-day free trial

From $119.95/month

Semrush helps businesses develop effective keyword strategies and track their performance.

Why I picked Semrush: The platform can help increase your business’s online visibility by analyzing relevant keywords and the competition targeting them. Semrush provides valuable data when developing your search engine optimization (SEO) strategy by comparing your competition’s traffic and checking keyword rankings. Not only does it track your position for priority keywords, but it also helps you explore new keyword terms for your business to rank. Semrush will help break down keyword ideas, variations, and difficulty to help you brainstorm content ideas and identify search intent.

Semrush is perfect for any sized business looking for ways to effectively research its competition’s online ranking. The platform can provide analytics reports that will give you an overview of your organic marketing, keyword research, backlinks, and traffic. If you’re just starting your digital marketing journey, Semrush can perform a comprehensive SEO audit to help you understand what areas to improve on your website so you can start ranking on search engines.

Semrush Standout Features and Integrations

Features include keyword research, on-page SEO, competitor analysis, content marketing, local SEO, rank tracking, social media management, link building, content creation and distribution, and market analysis.

Integrations include Improvado, Renderforest, Desktop.com, Reportz, Google Analytics, WordPress, Hubspot CRM, Trello, Shift, Yoast SEO, and TapClicks.

Pros

  • Visually appealing interface
  • Quickly identifies and diagnoses issues
  • In-depth keyword insights

Cons

  • Long learning curve
  • It can be expensive

Other Digital Marketing Platforms

Here are the remainder of my best digital marketing platform picks. They didn’t get a full write-up but they are still worthy of consideration. I’ve listed them each with a best use case so that you can find exactly what you need.

  1. Wrike

    Best digital campaign management tool

  2. ReviewStudio

    Best for collaborating on digital marketing campaigns

  3. Copper

    Best for growing customer relationships

  4. Kantata

    Best all-in-one operational performance optimization tool

  5. AdRoll

    Best for display and social advertising

  6. Smartsheet

    Best for managing and automating campaign processes

  7. Asana

    Best project and work management platform

  8. Marketo

    Best for digital marketing automation

  9. Resource Guru

    Best resource management tool

  10. Canva

    Best for creating professional online designs

  11. Criteo

    Best for generating customer interest and brand awareness

  12. Productive

    Best digital marketing operations tool

  13. Outbrain

    Best for sharing content with relevant consumers

  14. Taboola

    Best native advertising platform

  15. Salesforce Marketing Cloud

    Best data-first digital marketing tool

Related Marketing Tool Reviews 

If you still haven't found what you're looking for here, check out these tools closely related to digital marketing strategy that we've tested and evaluated.

Selection Criteria for Digital Marketing Platforms

Selecting the right digital marketing platforms involves a careful evaluation of what they have to offer. Through extensive personal trials and research, I've developed criteria to guide software buyers towards making an informed decision.

Core Digital Marketing Platforms Functionality: 25% of total weighting score
The fundamental capabilities of a digital marketing platform must include:

  • Multi-channel campaign management to coordinate marketing efforts across email, social media, and more.
  • Analytics and reporting tools for measuring campaign performance and ROI.
  • SEO and content marketing tools to optimize online content for search engines.
  • Social media management for scheduling posts and analyzing engagement.
  • Email marketing automation for creating, sending, and tracking email campaigns.

Additional Standout Features: 25% of total weighting score
Identifying unique and innovative features involves looking for:

  • Advanced AI-driven analytics for predictive insights and personalization.
  • Comprehensive integration capabilities with CRM, e-commerce platforms, and other marketing tools.
  • Automated content creation tools leveraging AI for high-quality content generation.
  • Enhanced customer data platforms for a unified view of customer interactions across channels.
  • Real-time social listening tools to monitor brand mentions and engage with audiences promptly.

Usability: 10% of total weighting score
Evaluating usability focuses on:

  • Intuitive user interface (UI) that simplifies navigation and task execution.
  • Customizable dashboards that provide at-a-glance insights tailored to user preferences.
  • Mobile app availability for managing marketing activities on the go.
  • Drag-and-drop editors for easy creation of emails, landing pages, and social media posts.

Onboarding: 10% of total weighting score
Effective onboarding is characterized by:

  • A wide range of educational resources, including tutorial videos and how-to guides.
  • Template libraries for quickly starting campaigns across different channels.
  • Interactive product tours and dedicated support during the initial setup phase.
  • Regular webinars and training sessions to keep users updated on new features and best practices.

Customer Support: 10% of total weighting score
Outstanding customer support includes:

  • 24/7 availability via multiple channels, including live chat, email, and phone.
  • A comprehensive knowledge base with answers to frequently asked questions and troubleshooting guides.
  • Community forums for peer support and sharing of best practices.
  • Proactive support offering personalized advice and optimization tips.

Value For Money: 10% of total weighting score
Assessing value involves comparing:

  • Transparent pricing models that match the feature set offered.
  • Flexible pricing plans that scale with business growth and marketing needs.
  • Free trials or demos to evaluate the platform's effectiveness before committing.
  • Competitive features at each pricing tier compared to other platforms in the market.

Customer Reviews: 10% of total weighting score
Review analysis should focus on:

  • Consistently positive feedback across major review sites, highlighting usability, support, and feature set.
  • Testimonials that specifically mention successful use cases and business outcomes.
  • Critiques that offer constructive insights into potential areas for improvement.

When choosing a digital marketing platform, it's crucial to consider a balance of core functionalities, innovative features, usability, onboarding ease, quality of customer support, overall value for money, and positive customer feedback.

Here are some trends I’ve noticed for KEYPHRASE technology, plus what they might mean for the future of the marketing industry. I sourced countless product updates, press releases, and release logs to tease out the most important insights.

AI and Machine Learning Take Center Stage

AI's growing capabilities are revolutionizing digital marketing, offering unprecedented personalization and efficiency in consumer engagement strategies. The use of AI-driven content creation tools, chatbots, and predictive analytics is becoming more sophisticated, enabling content that adapts in real-time to user interactions for a highly personalized experience. This innovation addresses the challenge of engaging audiences more effectively and boosting conversion rates.

The Surge of SEO Innovations

Search Engine Optimization (SEO) is witnessing transformative changes with the advent of AI and machine learning. Google's Search Generative Engine (SGE) aims to deliver more relevant and comprehensive information based on user queries, potentially reshaping traffic patterns and the importance of AI snapshots in search results. The focus on creating high-quality, EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) content emphasizes the need for human expertise alongside AI capabilities.

Embracing the Metaverse and Immersive Experiences

The Metaverse presents a new frontier for digital marketing, offering immersive and interactive brand experiences through AR and VR technologies. However, navigating this new environment requires a blend of technical and creative skills, alongside careful consideration of privacy and security concerns. This trend underscores the importance of innovative, engaging content that bridges the digital and physical realms.

The Rise of Social Commerce and In-Feed Shopping

Social commerce is transforming the consumer shopping experience by integrating e-commerce directly into social media platforms. This shift towards in-feed shopping offers a seamless and more engaging shopping journey, leveraging the power of social media to enhance customer engagement and provide targeted marketing.

Prioritizing Sustainability and Responsible Marketing

With increasing awareness of environmental issues, there is a growing emphasis on sustainability in digital marketing. Brands are expected to demonstrate their commitment to eco-friendly practices and responsible marketing, especially in the use of AI tools. This trend highlights the need for transparency in data use and ethical considerations in marketing strategies.

These trends underscore the importance of personalization, immersive experiences, sustainability, and agility in shaping effective marketing strategies for the digital age.

What is a Digital Marketing Platform?

A digital marketing platform is a comprehensive tool that facilitates and streamlines online marketing activities. The purpose is to integrate various functions such as social media management, email marketing, content creation, and analytics into a single interface. This platform enables businesses to efficiently plan, execute, and monitor their digital marketing campaigns, targeting and engaging their audience effectively.

Features of Digital Marketing Platforms

The features you will find when using digital marketing platforms will help you simplify your online marketing workflows. Here are the key features I looked for:

  1. Visitor Tracking: Knowing how many people visit your website helps you understand whether your campaigns work and what content your audience engages with.
  2. CRM Integration: Automatically syncing your conversion data is essential to help your teams nurture leads effectively and follow up with them.
  3. Content Marketing Hosting: Your digital marketing software might have the capabilities to help your business upload and publish content on your website.
  4. Activity Tracking: Digital marking platforms make it possible to track a prospect’s actions through your funnel and alert you when they perform ready-to-convert actions, so your teams can jump in at the right time.
  5. Content Marketing Tracking: When hosting your content through a digital marketing platform, you should be able to track the traffic it receives and how it’s performing.
  6. Lead Scoring: As your software gathers leads through your marketing campaigns, the platform should add a lead score based on their actions or the specific requirements you tell the tool to look for.
  7. Landing Pages & Forms Builder: Top digital marketing platforms should allow you to build and host multiple landing pages and forms without coding expertise while tracking their performance.
  8. Dynamic Content: Many of your customers or potential customers want to engage with your company and not just be sold to, so using dynamic content will allow you to display content based on who’s viewing your site.
  9. Contact Management: Your digital marketing tool should enable you to collect and store contact information and track when your teams reach out to your contacts so you can see where they are in your sales cycle.
  10. Artificial Intelligence: This feature will enhance your digital marketing efforts by helping you, and your teams develop personal interactions with customers and leads by automating many manual, repetitive tasks.

Benefits of Digital Marketing Platforms

Digital marketing platforms offer a myriad of benefits for both users and organizations, streamlining processes and enhancing the effectiveness of marketing efforts. Here are five primary benefits that digital marketing platforms offer to users and organizations:

  1. Increased Efficiency and Automation: Digital marketing platforms automate repetitive tasks, saving time and resources. This automation allows businesses to focus on strategy and creative efforts, improving productivity and operational efficiency.
  2. Enhanced Targeting and Personalization: By utilizing data analytics and AI, digital marketing platforms enable precise targeting and personalization of marketing messages. This results in higher engagement rates, as content is tailored to the specific interests and behaviors of individual users.
  3. Comprehensive Analytics and Insights: These platforms provide detailed analytics and insights, enabling businesses to measure the effectiveness of their marketing campaigns in real-time. This data-driven approach allows for informed decision-making and strategy adjustments to optimize performance.
  4. Cost-Effectiveness: Compared to traditional marketing methods, digital marketing platforms offer a more cost-effective solution for reaching and engaging target audiences. With the ability to precisely target users and track ROI, businesses can ensure that their marketing budget is being used efficiently.
  5. Scalability and Flexibility: Digital marketing platforms offer the scalability to grow with your business, allowing for the expansion of marketing efforts as your audience grows. The flexibility of these platforms also enables businesses to quickly adapt to market changes and evolving consumer preferences.

Digital marketing platforms have revolutionized the way businesses approach marketing, providing tools that enhance efficiency, personalization, and measurability. By leveraging these platforms, businesses can achieve a competitive edge, driving growth and success in the digital age.

Cost & Pricing for Digital Marketing Platforms

Choosing the right digital marketing platform can be a daunting task for those new to using such software. Understanding the common pricing structures and what each plan typically offers will help you make an informed decision that aligns with your marketing strategy and budget.

Plan TypeAverage PriceCommon Features Included
Basic$0 - $200/monthAccess to core marketing tools, email campaigns, social media posts, basic analytics, and customer support.
Professional$200 - $800/monthEnhanced marketing automation, advanced analytics and reporting, more comprehensive integration options.
Enterprise$800+/monthCustomizable features, dedicated support, advanced AI capabilities, unlimited access to all platform features.
Free Option$0Limited access to basic tools, including some social media management and basic analytics.

For software buyers with little to no experience using digital marketing platforms, it's crucial to start with an understanding of your specific needs and budget constraints. Consider starting with a basic or free plan to familiarize yourself with digital marketing tools, then upgrade as your business needs evolve and become more complex.

Frequently Asked Questions

Here are a few questions people commonly ask, all of which I wanted to cover here for your convenience.

Additional Marketing Platform Reviews

Here are some other tools you can use in your business to build out your MarTech stack:

Conclusion

With many digital marketing platforms available at your disposal, it’s crucial to understand how each will help you increase results. Don’t be afraid to test as many software as necessary to identify what works best for your budget and company. You can ensure your organization’s digital success using any tools I listed in this article.

Do you need help with digital or any other marketing advice? I have a way to help with this as well. Don't forget to subscribe to The CMO newsletter for more marketing tips, roundups, and reviews.

By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.