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With years of experience in the trenches of digital marketing, I understand the importance of having the right social listening tools in your arsenal. In this review, I'll walk you through BuzzSumo, dissecting its features, usability, and how it measures up in the bustling market of content marketing tools. You'll get a straightforward look at what this software can do for you, helping you make an informed decision on whether it's a fit for your social marketing strategy.

BuzzSumo review showing the Discovery feed
Discover content marketing trends using the BuzzSumo discovery feed.

BuzzSumo Product Overview

BuzzSumo is a comprehensive tool for discovering insights into content success, helping users strategize more impactful content marketing. Its primary users are content marketers, social media managers, and publishers looking to drive engagement and identify trends. The platform offers benefits such as data-driven content insights and competitor analysis.

BuzzSumo addresses the pain points of understanding content performance across social platforms and finding influencer collaboration opportunities. Key features include content discovery, monitoring, and influencer identification tools.


  • Content Discovery: BuzzSumo allows users to quickly find content ideas that performs best in their niche, saving time on content research.
  • Influencer Outreach: The tool makes it easy to connect with relevant influencers, facilitating more effective partnerships.
  • Trend Analysis: Users gain access to real-time trending data, helping to craft timely and relevant, and new content strategies.


  • Learning Curve: Some users may experience a steep learning curve due to the tool's comprehensive features.
  • Data Overload: The sheer amount of data available can be overwhelming for some, potentially complicating decision-making.
  • Subscription Cost: Compared to some alternatives, BuzzSumo's cost might be higher, impacting smaller businesses or individual users.

Expert Opinion

Having used BuzzSumo and various other types of market intelligence software, I find it stands out for its robust data analysis and trend-spotting capabilities. While it can be more complex to navigate compared to simpler tools, its depth is unmatched for those who are serious about content marketing.

It excels in environments that are dynamic and data-driven, like digital marketing agencies and large content departments. In judging its functionality, its ability to parse vast amounts of data for actionable insights is where it shines, though smaller operations might find it more tool than necessary.

BuzzSumo: The Bottom Line

What sets BuzzSumo apart is its laser focus on content analytics and influencer collaboration tools. It offers an edge with its detailed performance data and comprehensive search capabilities for identifying what content works and why.

Particularly good aspects are its content notifications and detailed reports, allowing users to stay ahead of trends. Noteworthy features include its advanced search filters, backlink analysis, and the capability to track content performance over time.

BuzzSumo Deep Dive

Due to the length and complexity of your request, breaking it down into several parts would allow for a more detailed and accurate response.

BuzzSumo backlink checker feature
Run a backlink audit using the BuzzSumo backlink checker feature.

Product Specifications

  1. Content Discovery - Yes
  2. Trend Analysis - Yes
  3. Influencer Outreach - Yes
  4. Social Media Monitoring - Yes
  5. Data Analytics - Yes
  6. Competitor Analysis - Yes
  7. Content Alerts - Yes
  8. SEO Integration - Yes
  9. Backlink Analysis - Yes
  10. Keyword Tracking - Yes
  11. Custom Reporting - Yes
  12. Content Curation - Yes
  13. API Access - Yes
  14. Brand Monitoring - Yes
  15. Email Alerts - Yes
  16. Dashboard Customization - Yes
  17. Collaboration Tools - No
  18. Multi-User Accounts - Yes
  19. CRM Integration - No
  20. Social Share Tracking - Yes
  21. Exporting Capabilities - Yes
  22. Sentiment Analysis - No
  23. Automated Publishing - No
  24. Content Calendar - No
  25. Campaign Management - No

Feature Overview

  1. Content Discovery: BuzzSumo's content discovery feature helps users identify the most shared content for any topic, which is crucial for creating content that resonates with target audiences.
  2. Trend Analysis: The trend analysis feature stands out for giving real-time insights into what content is gaining popularity, enabling users to ride the wave of viral topics.
  3. Influencer Outreach: Influencer management tools allow for the identification and engagement with key influencers in any field, differentiating BuzzSumo as a tool not just for analysis, but for relationship-building.
  4. Social Media Monitoring: Users can monitor their brand’s or competitors' performance on social media platforms, a feature that sets BuzzSumo apart with its detailed reports and analysis.
  5. Data Analytics: BuzzSumo's comprehensive analytics offer deep dives into data that helps refine content strategy and understand audience engagement.
  6. Competitor Analysis: The ability to see what competitors are doing and how their content performs offers strategic advantages, making BuzzSumo a valuable asset in a marketer’s toolkit.
  7. Content Alerts: BuzzSumo's alerts notify users about brand mentions, competitor content, or any keyword, ensuring they stay updated on relevant conversations.
  8. SEO Integration: Their SEO tools integrate keyword performance and backlink data, offering a more holistic approach to content marketing.
  9. Backlink Analysis: With this, users can see who is linking to their content, which is essential for understanding the content reach and building SEO marketing strategies.
  10. Keyword Tracking: Tracking how keywords perform over time helps users to tailor their content for better SEO results, a significant feature that BuzzSumo provides.

Standout Functionality

Unique features of BuzzSumo compared to other content marketing tools include:

  1. Advanced Search Filters: This allows a very granular approach to discovering content, including by date, language, country, and content type, which enhances the precision of content strategies.
  2. Influencer Scoring System: Offers a clear, actionable metric for assessing the potential impact of influencers in your niche, providing a streamlined approach to influencer marketing.
  3. Content Analysis Reports: Provide deep insights not only into what piece of content is performing best but also why, by breaking down success factors such as length, most engagement, and shared domains, offering unique and actionable data.


BuzzSumo offers native integrations with platforms such as Facebook, Twitter, Pinterest, TikTok, and other digital marketing platforms and business tools, to directly analyze social performance. It also provides API access for custom integrations, allowing users to incorporate BuzzSumo data into their own systems and workflows. Additionally, there are browser extensions and add-ons to streamline content curation and utilize research tools.


The pricing plans for BuzzSumo are structured to cater to different levels of usage:

  • Content Creation: $199/month – Offers content discovery, influencer search and outreach, and data analysis for small teams or solo marketers.
  • PR & Comms: $299/month – Includes more advanced features such as question analyzer and Facebook analyzer for mid-sized teams.
  • Suite: $499/month – Tailored for large teams needing extensive data and customization options.
  • Enterprise: $499/month – Provides full access to all features, including historical data and API access, for large organizations.

Compared to similar tools, BuzzSumo is on the pricier side, reflecting its comprehensive features and data depth. Users may also need to consider additional costs for API access or premium features not included in the basic tiers.

Ease of Use

I find BuzzSumo's interface intuitive for experienced marketers, but newcomers might need time to get accustomed to the depth of data and analytics presented. The onboarding process is comprehensive, but the vast range of features can make navigation and organization initially daunting.

Customer Support

BuzzSumo provides strong customer support, with responsive times via email and live chat. However, some users may find the lack of phone support and the limited hours for live chat frustrating when immediate assistance is required.

BuzzSumo Use Case

Who would be a good fit for BuzzSumo?

Ideal for large marketing teams and agencies focused on data-driven content strategy, BuzzSumo suits those who rely heavily on social media insights and influencer marketing. Its most loyal users are typically in environments where content is king, such as digital publishing and e-commerce.

Who would be a bad fit for BuzzSumo?

Not well-suited for small businesses or solo marketers who may find the wealth of features and data overwhelming for their simpler content needs or who are sensitive to the higher price point.

BuzzSumo FAQs

Can BuzzSumo track the performance of my content?

Yes, BuzzSumo can track how your content performs across several social networks.

Does BuzzSumo support influencer marketing campaigns?

Yes, BuzzSumo has features to identify, analyze, and reach out to influencers in your industry.

Can BuzzSumo help with SEO?

Yes, BuzzSumo has search engine optimization (SEO) integration that can aid in keyword tracking and backlink analysis.

Is there a limit to the number of searches I can do on BuzzSumo?

Limits depend on the subscription plan; higher tiers allow for more searches.

Does BuzzSumo offer a free trial?

Yes, BuzzSumo offers a free trial for users to test out its features.

Can I monitor my brand's reputation with BuzzSumo?

Yes, BuzzSumo's monitoring tools can track mentions of your brand across the web.

Is it possible to export data from BuzzSumo for reports?

Yes, BuzzSumo allows you to export data for further analysis and reporting.

Yes, BuzzSumo can identify trending content, search terms, and specific topics to inform your content strategy.

Alternatives to BuzzSumo

  • ContentStudio: For those needing a more integrated social media management tool.
  • SEMrush: Offers a broader suite of SEO tools alongside content marketing features.
  • Ahrefs: Best for users who prioritize backlink analysis and SEO over content engagement metrics.

BuzzSumo Company Overview & History

BuzzSumo is a content marketing analytics and curation tool that assists businesses in identifying popular content and influential people. Widely used by leading publishers and companies, it is an independent company. Owned by Brandwatch as of 2017, its headquarters are in Brighton, England.

Notable members include founders Henley Wing and James Blackwell. BuzzSumo's mission is to provide insights that enable content marketers to create high-performing content. Notable milestones include the launch of its influencer identification feature and the acquisition by Brandwatch.


BuzzSumo stands as a robust choice for content marketers focused on leveraging data to craft winning content marketing strategies. It is particularly potent for those looking to engage with influencers and track the best content that is trending now. Its depth of analytics and breadth of features make it a premium choice, yet this also means it is best for those who will utilize its full potential.

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Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.