Wrike is a project and marketing resource management software that helps teams plan, track, and manage their work efficiently. It's ideal for marketing departments, creative teams, and professional services that need customizable workflows and collaboration tools. Wrike offers flexibility and integration to streamline your project management needs.
Wrike addresses communication gaps and workflow inefficiencies for marketing and creative teams. In this article, I'll cover Wrike's features, pros and cons, use cases, pricing, etc., so you can decide if this software aligns with your project management needs and goals.
Wrike Evaluation Summary
- From $10/user/month (billed annually)
- 14-day free trial
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Wrike Overview
In my opinion, Wrike is a solid choice for teams needing a customizable project management platform. While it can feel pricey, its integration capabilities and customizable workflows make it worth considering. It stands out with features like time tracking and workload management, which benefit teams needing detailed oversight. However, smaller businesses might find its complexity overwhelming. Wrike excels in environments with cross-functional teams and is best suited for those willing to invest in a versatile tool to improve project visibility and coordination. If you're comparing project management tools, Wrike's flexibility and feature set position it well against competitors, although additional costs for integrations should be considered.
pros
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You can customize workflows to fit your team's needs.
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The time tracking feature helps you manage project timelines effectively.
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Its task management tools improve collaboration across your team.
cons
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The interface might feel overwhelming for new users.
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Some features require a steep learning curve.
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Your team might find it complex for simpler projects.
How We Test & Score Tools
We’ve spent years building, refining, and improving our software testing and scoring system. The rubric is designed to capture the nuances of software selection and what makes a tool effective, focusing on critical aspects of the decision-making process.
Below, you can see exactly how our testing and scoring works across seven criteria. It allows us to provide an unbiased evaluation of the software based on core functionality, standout features, ease of use, onboarding, customer support, integrations, customer reviews, and value for money.
Core Functionality (25% of final scoring)
The starting point of our evaluation is always the core functionality of the tool. Does it have the basic features and functions that a user would expect to see? Are any of those core features locked to higher-tiered pricing plans? At its core, we expect a tool to stand up against the baseline capabilities of its competitors.
Standout Features (25% of final scoring)
Next, we evaluate uncommon standout features that go above and beyond the core functionality typically found in tools of its kind. A high score reflects specialized or unique features that make the product faster, more efficient, or offer additional value to the user.
We also evaluate how easy it is to integrate with other tools typically found in the tech stack to expand the functionality and utility of the software. Tools offering plentiful native integrations, 3rd party connections, and API access to build custom integrations score best.
Ease of Use (10% of final scoring)
We consider how quick and easy it is to execute the tasks defined in the core functionality using the tool. High scoring software is well designed, intuitive to use, offers mobile apps, provides templates, and makes relatively complex tasks seem simple.
Onboarding (10% of final scoring)
We know how important rapid team adoption is for a new platform, so we evaluate how easy it is to learn and use a tool with minimal training. We evaluate how quickly a team member can get set up and start using the tool with no experience. High scoring solutions indicate little or no support is required.
Customer Support (10% of final scoring)
We review how quick and easy it is to get unstuck and find help by phone, live chat, or knowledge base. Tools and companies that provide real-time support score best, while chatbots score worst.
Customer Reviews (10% of final scoring)
Beyond our own testing and evaluation, we consider the net promoter score from current and past customers. We review their likelihood, given the option, to choose the tool again for the core functionality. A high scoring software reflects a high net promoter score from current or past customers.
Value for Money (10% of final scoring)
Lastly, in consideration of all the other criteria, we review the average price of entry level plans against the core features and consider the value of the other evaluation criteria. Software that delivers more, for less, will score higher.
New Product Updates from Wrike
Wrike AI Agents Add Prebuilt Agents and Smarter People References
Wrike adds three prebuilt AI Agents, dynamic role-based @mentions, and People custom field support for AI Agents. These updates automatically notify or assign the right teammates based on project roles and People fields, reducing manual configuration. Highlights include:
- Prebuilt AI Agents: Enable ready-to-use agents for status tracking, project coordination, and missed deadline notifications.
- Dynamic @Mentions: Automatically mention authors, assignees, approvers, and followers based on their roles.
- People Custom Field Support: Read and act on People fields to assign tasks and notify the appropriate teammates.
Visit Wrike's official site for more details.
for more details.
Wrike Whiteboards Now Open Natively in Wrike
Wrike adds a native full-screen Whiteboards experience, contextual navigation, shareable URLs, updated whiteboard titles, and in-app access from tasks, projects, folders, attachments, and the Whiteboard Hub. These updates reduce context switching and make whiteboards easier to access and navigate within Wrike. Highlights include:
- Native Full-Screen View: Opens whiteboards directly in Wrike instead of a separate browser tab.
- Contextual Navigation: Returns users to their previous location after closing a whiteboard.
- Shareable Whiteboard Views: Copies a direct link to the current whiteboard view for collaboration.
- Updated Whiteboard Titles: Displays the latest whiteboard title within the Wrike interface.
- In-App Whiteboard Access: Opens whiteboards from tasks, projects, folders, attachments, and the Whiteboard Hub.
Visit Wrike's official site for more details.
Wrike Improves Template Mapping and Dashboard Filters
Wrike expanded Template Mapping to support workflows and custom item types during template installation, while making the new filter experience the default across Dashboard chart widgets. These updates help teams adopt templates more easily and standardize dashboard filtering across workspaces. Highlights include:
- Expanded Template Mapping: Maps workflows and custom item types to existing workspace configurations to reduce duplicate setup during template installation.
- Default Dashboard Filters: Applies the new filter experience to all chart widgets and automatically migrates existing widgets to the updated filtering system.
Visit Wrike’s official site for more details.
Wrike Whiteboards Now Support Presentation Deck Imports
Wrike Whiteboards now makes it easier to turn presentation materials into interactive collaboration. By importing presentation decks directly, teams can quickly move from sharing information to workshopping ideas together inside a whiteboard. Highlights include:
- PDF and PPT Imports: Converts presentation files into ordered slides for Whiteboards.
- Presentation-Ready Layouts: Automatically creates zones and zoom settings to reduce manual setup.
- Collaborative Sessions: Turns presentation decks into interactive whiteboard sessions for team collaboration.
Visit Wrike’s official site for more details.
Wrike Enhances the New Gantt Chart
Wrike enhanced the New Gantt Chart with customizable item ordering, an option to display tasks and milestones above projects and folders, synchronized ordering preferences with Table View, and assignee avatars on the chart canvas. These updates improve project visibility while giving teams more control over how timelines are organized. Highlights include:
- Custom Item Ordering: Choose how projects, folders, tasks, and milestones are displayed to match your preferred workflow.
- Assignee Avatars: Displays assigned team members directly on the Gantt chart for faster task identification.
- Saved View Preferences: Saves your preferred item ordering and applies it consistently across Gantt Chart and Table View.
Visit Wrike’s official site for more details.
Wrike Whiteboards Simplify PDF and PPT Imports
Wrike Whiteboards makes it faster to bring existing presentations into a collaborative whiteboard format. The new import experience converts PDF and PPT decks into navigable slides automatically, improving clarity and flow when presenting with a group. Highlights include:
- PDF and PPT Imports: Import presentation files directly into Wrike Whiteboards.
- Automatic Slide Conversion: Convert presentation decks into ordered slides automatically.
- Auto Zones: Create organized sections for imported slides without manual setup.
- Zoom Support: Preserve slide order and scale for smoother presenting and collaboration.
Visit Wrike's official site for more details.
Wrike Request Forms Add Background Colors and Images
Wrike has enhanced Request Forms with new visual customization options, helping teams better match forms to their brand and make them more engaging for requesters. The update also streamlines reuse so the same look and feel can be applied consistently wherever forms are shared. Highlights include:
- Background Colors: Apply custom colors using an RGB color picker or hex code.
- Background Images: Upload custom images with pan and zoom controls for better positioning.
- Reusable Image Assets: Reuse uploaded images across multiple request forms.
- Consistent Form Branding: Apply customized backgrounds to internal, public, and embedded forms with live previews.
Visit Wrike's official site for more details.
Wrike AI Agents Enhance Logs, Email Actions, and Duration Field Support
Wrike enhances AI Agents with grouped logs, expanded email actions, Duration custom field support, and reliability improvements to support more efficient automation workflows. The updates make it easier to review agent activity, extend automation to subitems, and improve response speed and reliability. Highlights include:
- Grouped Agent Logs: Organize logs by run for easier review and troubleshooting.
- Expanded Email Actions: Send email actions from subitems with working links.
- Duration Custom Field Support: Use Duration custom fields in AI Agent workflows, including SLA tracking.
- Reliability Improvements: Deliver faster responses with improved timeout handling and subitem safeguards.
Visit Wrike's official site for more details.
Wrike Refreshes Whiteboards and Timers
Wrike expands Whiteboards with new text formatting options, including heading styles, fixed font sizes, clickable links, highlighting, and improved copy-and-paste behavior. The update also refreshes the Timer, Stopwatch, and Break experience with clearer controls, visual feedback, and saved settings for each activity. Highlights include:
- Richer Text Formatting: Add heading styles, fixed font sizes, text highlighting, and clickable links to Whiteboards.
- Improved Text Editing: Preserve formatting when copying and pasting, and update font sizes across multiple text objects at once.
- Refreshed Timer Experience: Use redesigned Timer, Stopwatch, and Break tools with a new progress bar, clearer controls, and per-activity saved settings.
Visit Wrike's official site for more details.
Wrike Expands Required Fields for Workflow Governance
Wrike has expanded Required Fields to support additional field types and introduced stricter workflow gates, helping teams enforce data completeness and process compliance before work can move forward. This reduces rework and keeps task states accurate and auditable across projects. Highlights include:
- Expanded Field Support: Apply Required Fields to formula fields, mirrored database fields, item types, time spent, and files.
- Workflow Validation: Prevent status changes until required values, tracked time, attachments, or valid item types are provided.
- Workflow Visibility: View where custom fields are used through the new Workflow column in the Custom Fields admin list.
Visit Wrike's official site for more details.
Wrike Specs
- API
- Batch Permissions & Access
- Budgeting
- Calendar Management
- Collaboration Support
- Contact Management
- Contact Sharing
- Customer Management
- Dashboard
- Dashboards
- Data Export
- Data Import
- Data Visualization
- Dependency Tracking
- Document Sharing
- Expense Tracking
- External Integrations
- File Sharing
- Gantt Charts
- Kanban Boards
- Multi-User
- Notifications
- Project Management
- Resource Management
- Scheduling
- Task Scheduling/Tracking
- Third-Party Plugins/Add-Ons
- Time Management
- Travel Management
- Workflow Management
