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Businesses can no longer afford to silo their brand and demand gen strategies. It’s time to explore how these two approaches can—and should—work together for optimal success.

Marketers are facing the challenge of declining returns from demand generation efforts and the overpromised impact of intent data. And what happens when your demand gen isn’t delivering the results it used to? How do you integrate a meaningful brand strategy into an ecosystem built around lead generation? Without answers to these questions, you’re leaving long-term, sustainable growth on the table.

Join us on November 21, 2024 at 9am PT / 12pm ET for part 2 in our 4 part series with brand marketing expert, Liam Moroney, where we’ll tackle these challenges head-on. Discover practical strategies to address the pain points plaguing today’s marketing teams, and learn how to build a more resilient, integrated approach to both brand and demand.

We’re excited to feature Liam, Co-founder and CEO of Storybook Marketing, who brings deep expertise in helping B2B companies bridge the gap between brand marketing and demand generation.

In this session, you’ll learn:

  • Why intent data often falls short of expectations and how to respond
  • What to do when your demand gen campaigns stop working
  • Strategies for integrating brand marketing into demand-focused environments
  • How to create synergy between brand and demand to drive long-term success

We’ll also dedicate time for a live Q&A session with Liam toward the end of the call. Don’t miss your chance to get your most pressing questions answered by an industry expert who’s seen it all!

Host

Dozie Anyaegbunam

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He's also led marketing teams at B2B SaaS startups, global multinationals, and the public sector. Dozie is the Founder & Host of The Newcomers, a media publication that explores what it means to be an immigrant.

Guests

Co-founder and CEO

Liam is the co-founder and CEO of Storybook Marketing, a brand marketing agency for B2B SaaS companies. Before starting Storybook, Liam spent 15 years as a marketing leader in the startup space, with a deep focus on demand generation, brand marketing, and content strategy.