How to Integrate Brand Marketing Into a Demand Gen Strategy
You’re on the line to build a marketing strategy that helps your business survive long term. Which means you need to build a brand. There’s just a slight catch. You don’t have any budget. You don’t have any time. And you need to show results this quarter. *melting-face emoji*
Skip to the realization that you need to build a brand marketing strategy that plugs into a demand gen system and delivers on short-term and long-term goals. You’re going to run into problems trying to siphon budget, prove ROI, motivate cross-functional teams, and maintain performance metrics. Oh, and stay sane in the process.
Join us on January 28, 2025, at 9am PT / 12pm ET for a live webinar designed to equip you with the actionable strategies you need to seamlessly integrate brand and demand generation frameworks together. Walk away with insights you can implement the same day.
We’re thrilled to host Liam Moroney, CEO of Storybook Marketing for part 3 of our series on Brand Marketing. With a wealth of expertise in blending brand and demand strategies, Liam will share proven methods, real-world examples, and practical tools to help you navigate this situation successfully.
In this session, we’ll cover:
- Where to start incorporating brand marketing into a demand gen-focused organization.
- How to secure budget for brand marketing—even when attribution feels elusive.
- How to align sales, product, and other teams with your strategy.
- Metrics to measure success while maintaining demand gen performance.
- Strategies to handle setbacks and address team pushback.
- Tools and platforms to support this integration effectively.
- Common pitfalls to avoid when combining brand and demand strategies.
We’ll wrap up with a live Q&A session, giving you the chance to dive deep into your specific challenges and get tailored advice from one of the industry’s leading experts.
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