Os 10 melhores softwares de fluxos de trabalho de marketing analisados para 2026

Avaliações do melhor software de fluxos de trabalho de marketing

1. 

   1

   Wrike

   Best for universal work management

   • Free plan + 14-day trial + demo available
   • From $10/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Wrike is a project management and collaboration tool that aims to assist teams in organizing and managing their work. The platform provides a centralized space for teams to collaborate on projects, manage tasks, and track progress.

   Why I picked Wrike: I selected Wrike for this list because it is structured to assist marketing teams in organizing and managing their tasks, which in turn can lead to improved productivity and outcomes. The software encompasses project management, task management, and resource management features. Wrike also offers a variety of resources, including training, certifications, and support, to aid marketing teams in establishing consistent and efficient workflows.

   Wrike Standout Features and Integrations

   Features include built-in proofing tools, which allow for easy review and approval of creative assets within the platform. Wrike also features cross-tagging, which allows users to tag tasks across different folders and projects for better organization and tracking, and an approval process for reviewing and signing off on tasks and documents.

   Integrations include native connections with your favorite tools, including Salesforce, Tableau, Miro, Zoom, Google Drive, Microsoft OneDrive, GitHub, Jira, Slack, and Dropbox.

   Pros and Cons

   Pros:

   • Bugs are easy to log
   • Flexible and easy-to-use
   • Offers all organizational tasks in one place

   Cons:

   • Configuration and customization may be complex for new users
   • Analytics dashboard can occasionally take time to load
   Learn more about Wrike:

   • Check out Wrike on their website
   • Read my in-depth review of Wrike
   • Explore best alternatives to Wrike
2. 

   2

   Air

   Best for centralized visual collaboration

   • Free plan + demo available
   • From $900/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Air is a creative operations platform built for marketing and creative teams to manage their entire content workflow from one centralized visual workspace. The platform combines asset management, feedback, and approvals in a single hub, allowing teams to collaborate visually on campaigns, creative assets, and brand materials.

   Why I picked Air: I picked Air because it lets marketing teams collaborate visually across every stage of content production. You can collect, organize, review, and approve assets in one shared workspace, keeping everyone aligned on feedback and version control. I also like how Air’s AI tagging and facial recognition make it easy to locate assets instantly, helping you spend more time on creative output and less on file management.

   Air standout features and integrations:

   Features include a visual workspace where you can preview and organize creative assets, AI-powered search with smart tags and facial recognition, and desktop sync for instant access to files without using a browser. Air also offers built-in approval workflows that consolidate comments, markups, and version tracking to maintain brand consistency.

   Integrations include Adobe Premiere Pro, Photoshop, CapCut, Canva, Slack, Zapier, Figma, and CDN.

   Pros and Cons

   Pros:

   • Built-in version tracking system
   • Centralized creative collaboration tools
   • Powerful AI search tagging

   Cons:

   • Limited customer support reports
   • Expensive for small teams
   Learn more about Air:

   • Check out Air on their website
   • Read my in-depth review of Air
3. 

   3

   Smartsheet

   Best for review and approval workflows

   • 30-day free trial + demo available
   • From $9/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Smartsheet is a work management software that helps marketing teams manage their projects more effectively with features like digital asset management, dashboards and reports, and resource management.

   Why I picked Smartsheet: I picked Smartsheet for its proofing workflows and automation capabilities. Firstly, the platform allows teams to collaborate with the ability to provide feedback directly on an asset, with review and approval mechanisms and version control built-in. Additionally, its automation features also allow users to build simple workflows for tasks like reminders using ready-made or custom templates.

   Smartsheet Standout Features and Integrations

   Features include multiple project views, like calendars, Gantt charts, cards, and grids, sharable reports, forms for internal and external stakeholders, and an AI assistant to help with the quick creation of graphs or contextual guidance. It also offers digital asset management and performance tracking with Brandfolder.

   Integrations include Google Workspace, Jira, Microsoft Office 365, Box, DocuSign, Tableau, Salesforce, ServiceNow, Dropbox, Adobe Creative Cloud, Slack, OneDrive, Evernote, GitHub, and Zapier. 

   Pros and Cons

   Pros:

   • Various reporting options available
   • Real-time collaboration capabilities
   • Automation features like workflows and formulas

   Cons:

   • Customization limitations
   • Mobile app is not as robust as the web version
   Learn more about Smartsheet:

   • Check out Smartsheet on their website
   • Read my in-depth review of Smartsheet
   • Explore best alternatives to Smartsheet
4. 

   4

   Screendragon

   Best for AI-powered workflow automation

   • Not available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Screendragon is a work management platform designed for marketing, agency, and professional services teams. It combines project management, workflow automation, and resource management into one solution. 

   Why I picked Screendragon: I like its customizable workflow automation. You can create workflows that match your team's specific processes, ensuring tasks move smoothly from one stage to the next. This customization reduces manual work and keeps everyone on the same page. Additionally, Screendragon's online proofing tool allows you to mark up various media types and collaborate in real-time, speeding up the review and approval process. 

   Screendragon Standout Features and Integrations

   Features include resource management, automated scheduling, project templates, time tracking, digital asset library, budget and estimate management, advanced permissions, visual task management, real-time insights, custom reports, AI-driven recommendations, and capacity planning heatmaps.

   Integrations include MS Power BI, Slack, MS Teams, Zapier, Google Drive, Trello, Microsoft 365, Box, Jira, Microsoft OneDrive, and PeopleSoft.

   Pros and Cons

   Pros:

   • Integrates various tools like project management and budget tracking
   • Good resource planning features
   • Can tailor the platform to your specific needs

   Cons:

   • The platform's depth can lead to complexity
   • Time-consuming setup
   Learn more about Screendragon:

   • Check out Screendragon on their website
5. 

   5

   Qntrl

   Best for centralized workflows

   • 15-day free trial
   • From $19/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Qntrl is a workflow orchestration software that provides organizations with a platform to manage and automate business processes. It allows users to create, customize, and track workflows, facilitating collaboration and communication within teams.

   Why I picked Qntrl: I chose Qntrl for this list because it centralizes workflows, people, information, and tools on a single platform. It is designed to provide visibility and control for department heads, enabling them to manage their teams' tasks and processes efficiently, including by tracking and analyzing marketing campaigns and performance. The software additionally facilitates workflow-centric collaboration, allowing team members to communicate and share information within the context of their workflows. Qntrl also automates processes to reduce manual work for tasks, such as follow-up emails and marketing collateral approval.

   Qntrl Standout Features and Integrations:

   Features include centralized request submission, which provides visibility and control over incoming tasks and processes. Qntrl also features real-time updates on the status of tasks and processes, enabling users to stay informed about progress and changes, as well as reporting tools and dashboards to track and improve operational KPIs.

   Integrations include connections with some of your favorite tools, including the Google suite, MySQL, Mailchimp, HubSpot, Asana, Dropbox, and the Zoho suite of tools, such as Zoho Sheets, Zoho Forms, and Zoho Recruit.

   Pros and Cons

   Pros:

   • Simple and easy-to-use
   • Provides excellent value for money
   • Offers customizable work views

   Cons:

   • Could benefit from more third-party integrations
   • Lacks training resources
   Learn more about Qntrl:

   • Check out Qntrl on their website
6. 

   6

   Airtable

   Best spreadsheet-like framework

   • Free plan + free demo available
   • From $20/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Airtable provides a powerful, spreadsheet-like framework that enables marketing teams to create tailored workflow views. Organizations can use Airtable to create workflows on top of their shared data to connect teams and achieve goals.

   Why I picked Airtable: I added Airtable to this list because, during my research, I discovered that it allows marketing teams to unite their data sources and create a single source of truth that will effectively connect workflows. Airtable provides a spreadsheet-like framework that allows you to create accessible and secure workflows with data models that can scale with your business as it grows. You can use the platform to quickly execute marketing workflows and make updates in real-time across your teams.

   Airtable Standout Features and Integrations

   Features include pre-configured applications based on industry best practices that allow you to get your marketing campaigns started right away. Airtable can also help your teams get work done faster thanks to its automation capabilities that will handle repetitive simple, or complex tasks.

   Integrations include connections with the most important systems that you’re already using. These include connections with platforms such as Asana, Basecamp, Dropbox, Google Drive, Jira, Jotform, Salesforce, Slack, Trello, Zendesk, and other software options.

   Pros and Cons

   Pros:

   • Simple data importing
   • Good drag-and-drop tool
   • Easy to use

   Cons:

   • Steep learning curve
   • Some views aren’t intuitive
   Learn more about Airtable:

   • Check out Airtable on their website
   • Read my in-depth review of Airtable
7. 

   7

   Trello

   Best for startups and small businesses

   • Free plan + free trial available
   • From $5/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Trello is an advanced workflow software that helps small businesses and startups increase productivity through organization and helps everyone work smarter. The platform removes distractions and helps keep everyone on track with intuitive boards, lists, assignments, and task cards.

   Why I picked Trello: I wanted to add Trello to this list because of its ability to work well with small businesses that are ready for growth and efficiency. Trello works well as a simple marketing workflow tool for small businesses and startups because it allows them to build up to 10 boards per team for free, making it a perfect choice if you’re on a budget. It uses a Kanban board-style layout where you can create boards, add tasks and team members, and add specific details to each card, such as due dates, checklists, comments, and attachments.

   Trello Standout Features and Integrations

   Features include custom workflows that allow you to automate marketing tasks and organize projects. Trello also provides cards where you can store project details in one accessible area for your teams and enhance real-time collaboration.

   Integrations include connections to systems that many marketing teams are already using. These integrations include 190 third-party applications such as Dropbox, Front, Jotform, Marker, Pipedrive, Salesforce, Slack, SureTriggers, Typeform, WireframePro, and other software options. You can also make custom connections with a paid Zapier account.

   Pros and Cons

   Pros:

   • Customizable workflow options.
   • Facilitates collaboration
   • Provides a visible work structure

   Cons:

   • Only provides one workflow view
   • No time tracking
   Learn more about Trello:

   • Check out Trello on their website
   • Explore best alternatives to Trello
8. 

   8

   Asana

   Best for cross-functional teams

   • Free plan + trial + demo available
   • From $10.99/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Asana helps marketing teams connect complex tasks across multiple teams to help decrease duplicate work and increase visibility across various groups.

   Why I picked Asana: Depending on the size of your organization, you might have multiple teams working on various marketing campaigns. So, I added Asana to this list because of its ability to coordinate multiple projects that might require the same tasks. You can use Asana to add the same task to multiple marketing campaign workflows and see them update automatically as they’re completed.

   Asana Standout Features and Integrations

   Features include multiple workflow views, such as Kanban boards, Gantt charts, and calendar views, that allow you to visualize your campaign lifecycles. Asana also allows you to create a standard intake process for clients or stakeholders that enables them to make changes or add requests to campaigns.

   Integrations include connections with popular systems used by marketing teams to help teams work together and break down silos. These integrations include native connections with applications such as Campaign Monitor, Canva, Domo, Dropbox, Figma, Microsoft Teams, Pipedrive, Salesforce, Tableau, Trello, and other software options. If you need to make a custom integration with your current systems, you can use Asana’s API or a paid Zapier account to connect with the applications you’re already using.

   Pros and Cons

   Pros:

   • Customizable features and tools
   • Easy to use
   • Displays all tasks on one screen

   Cons:

   • Only assigns one person per task
   • Features can be overwhelming
   Learn more about Asana:

   • Check out Asana on their website
   • Read my in-depth review of Asana
   • Explore best alternatives to Asana
9. 

   9

   ProofHub

   Best for team collaboration

   • 14-day free trial + free demo available
   • From $45/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ProofHub provides a consolidated view of tasks and progress that allows teams to work together from anywhere. The platform provides effective communication and collaboration tools to make it simple for everyone to work together.

   Why I picked ProofHub: When your teams are working together on important marketing campaigns, it’s not practical for them to leave their desk and provide you with updates when things are moving to the next stage. To help with this, I added ProofHub to this article list because of its collaboration tools, such as its discussions, chat, notes, group chat, proofing and review, and other beneficial communication capabilities. With ProofHub’s collaboration tools, all you need to do is add comments throughout the workflow, and everyone on your team can see them.

   ProofHub Standout Features and Integrations

   Features include customized workflows that suit your team’s needs for efficient planning and execution. ProofHub also provides time tracking capabilities to make it simple for you to manage large teams and multiple projects by allowing you to set due dates for every task and ensure everything is delivered before your deadlines.

   Integrations include connections with the tools you use most, so you can stop switching between multiple applications. These integrations include Box, Dropbox, Freshbooks, Google Calendar, Google Drive, iCal, OneDrive, QuickBooks, and Slack.

   Pros and Cons

   Pros:

   • Focuses on the most important tasks first
   • Covers all essential project aspects
   • Easy to assign tasks

   Cons:

   • No budgeting features
   • Mobile app needs improvement
   Learn more about ProofHub:

   • Check out ProofHub on their website
10. 

    10

    Teamwork.com

    Best for marketing client workflows

    • Free plan + 14-day free trial + free demo available
    • From $9.99/user/month (billed annually)

    Visit Website

    Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Teamwork is a workflow collaboration software that’s ideal for marketing agencies and teams that need a solution to manage client expectations. The platform can help marketing teams automate workflow processes and tasks.

    Why I picked Teamwork: I added Teamwork to this list for agencies and teams that focus on client marketing campaigns. Teamwork allows you to create workflows and milestones, deadlines, and tasks for various client projects; you can also assign tasks to individuals, multiple team members, or entire teams or departments. Creating different workflows within Teamwork can be shaped by the results your clients want to see, who they’re targeting, and the marketing channels they want to use.

    Teamwork Standout Features and Integrations

    Features include a workload planner that will help you track all of your team members’ tasks to avoid any bottlenecks. You can also visualize workflows through several types of views, such as Kanban boards or Gantt charts.

    Integrations include third-party integrations such as Bybrand, Easy Insight, HubSpot, Import 2, Microsoft Teams, Pabbly, Plecto, Slack, Stripe, Usersnap, and other software options. If you have a paid Zapier account, you can connect Teamwork to over 2,000 software applications.

    Pros and Cons

    Pros:

    • Customizable platform
    • Helpful project reminders
    • Simplifies marketing workflows

    Cons:

    • Free plan is limited
    • Steep learning curve
    Learn more about Teamwork.com:

    • Check out Teamwork.com on their website