10 beste programvarer for digital markedsføring vurdert for 2026

Anmeldelser av den beste programvaren for digital markedsføring

1. 

   1

   Flodesk

   Best for interactive email elements

   • Free plan + free trial available
   • From $19/user/month (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Flodesk offers a design-led approach to digital marketing, with support for interactive email elements that help boost engagement. Built for businesses and creators who value both aesthetics and performance, it makes it easy to create polished emails and sales pages without design expertise. By helping brands stand out in crowded inboxes, Flodesk enables visually appealing campaigns that support online promotion and sales.

   Why I Picked Flodesk

   I picked Flodesk for its interactive email elements, which help brands create more engaging marketing messages. Features like countdown timers, embedded polls, and flexible layouts make emails feel dynamic while staying on brand. Beyond interactivity, Flodesk supports custom fonts, brand color palettes, and patented layouts, allowing teams to design polished emails without third-party tools. This combination makes Flodesk a strong option for design-focused digital marketing.

   Flodesk Key Features

   In addition to its interactive emails, Flodesk offers:

   • Automation Tools: These include abandoned cart recovery and link-triggered actions, streamlining your marketing efforts by automating repetitive tasks.
   • High-Converting Opt-In Forms: Designed for maximum engagement, these forms help you capture leads effectively from various channels.
   • Built-in Countdown Timers: Add real-time countdowns to emails to create urgency, boost clicks, and drive timely conversions.
   • Sales Funnels: Flodesk offers customizable sales funnels that reportedly convert at three times the industry average, helping you optimize your marketing strategy.
   • Comprehensive Analytics Suite: This tool provides valuable insights into campaign performance, allowing you to make informed decisions for future growth.

   Flodesk Integrations

   Integrations include Canva, Shopify, and Zapier.

   Pros and Cons

   Pros:

   • Offers visually stunning email templates that enhance brand identity
   • Patented layouts allow easy graphic design without third-party software
   • Automated follow-ups for abandoned carts improve sales recovery

   Cons:

   • Integration options may be limited compared to larger platforms
   • Some users may find the design-centric approach limiting for non-visual campaigns
   Learn more about Flodesk:

   • Check out Flodesk on their website
2. 

   2

   Salesforce CRM

   Best for enhancing customer lifetime value

   • 30-day free trial
   • From $25/user/month

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Salesforce Marketing Cloud is designed to reshape how your team connects with customers through automation, personalization, and data-driven insights. Ideal for marketing professionals aiming to craft unique customer experiences, it offers solutions like Journey Builder for personalizing interactions and Email Studio for executing effective email campaigns. By integrating real-time data and AI-driven analytics, Salesforce tackles the challenge of maintaining consistent, personalized communication, ultimately driving better engagement and loyalty.

   Why I Picked Salesforce CRM

   I picked Salesforce CRM for its ability to improve customer lifetime value, a key component of digital marketing success. With Journey Builder, you can design and automate customer interactions across multiple touchpoints, enhancing personalization. Audience Studio supports effective segmentation, ensuring your marketing efforts are targeted and relevant. These features help in maximizing customer lifetime value by maintaining engagement and enhancing customer experiences.

   Salesforce CRM Key Features

   In addition to its customer lifetime value enhancements, Salesforce CRM offers a range of features that are invaluable for digital marketing:

   • Email Studio: This tool enables the creation of high-performing email campaigns, allowing you to engage customers with personalized content.
   • Social Studio: Manage and schedule social media campaigns across platforms, providing a cohesive brand presence.
   • Advertising Studio: Facilitates the management of advertising campaigns across digital channels, ensuring consistent messaging and targeting.
   • Automation Studio: Automates repetitive marketing tasks, freeing up your team to focus on strategic initiatives.

   Salesforce CRM Integrations

   Integrations include Slack, Zoom, Microsoft Teams, RingCentral, Twilio, Calendly, Pardot, HubSpot, Mailchimp, and LinkedIn. These integrations enhance Salesforce CRM's functionality, allowing for streamlined operations and improved customer interactions.

   Pros and Cons

   Pros:

   • Flexible and comprehensive integration system
   • Scalability and customizability
   • Robust feature set

   Cons:

   • Not appropriate for small businesses
   • Steep learning curve
   Learn more about Salesforce CRM:

   • Check out Salesforce CRM on their website
3. 

   3

   Snapchat

   Best for immersive ad experiences

   • Free plan available
   • Free To Use

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Snapchat is a multimedia messaging app that allows users to share photos, videos, and messages that disappear after being viewed. Beyond personal communication, it offers businesses a platform to reach and engage with a younger audience through various advertising tools. 

   Why I Picked Snapchat: Snapchat's advertising platform stands out due to its immersive, full-screen ad formats that capture users' attention. These ads are designed to drive interest, sales, and sign-ups by providing an engaging experience that encourages viewers to learn more about your products or services. Additionally, Snapchat offers precise targeting options, allowing you to reach your ideal customers based on demographics, interests, and behaviors.

   Additionally, Snapchat's Ads Manager is a centralized dashboard that simplifies the process of launching and managing ad campaigns. With Ads Manager, you can set your campaign objectives, define your target audience, and allocate your budget with daily or lifetime limits. 

   Snapchat Standout Features & Integrations

   Key features include real-time reporting, enabling you to monitor performance metrics and make data-driven decisions to optimize your campaigns. It also has Snap Publisher, a free tool that lets you create engaging, vertical video ads tailored for Snapchat's platform. 

   Integrations include Apple Maps, Bookatable, DoorDash, FourSquare, Games in Snapchat, Google Maps, Goop, Grubhub, Google Sheets, HubSpot, Gmail, and WhatsApp Notifications.

   Pros and Cons

   Pros:

   • Effective in reaching a younger demographic
   • Offers innovative ad formats like AR lenses
   • Provides detailed analytics and reporting tools

   Cons:

   • Limited reach among older audiences
   • Ads can be intrusive and interrupt the user experience
   Learn more about Snapchat:

   • Check out Snapchat on their website
4. 

   4

   Textedly

   Best for text message marketing

   • 14-day trial (50 msg free)
   • $26/month (500 msg)

   Visit Website

   Customer Rating:4.8/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Textedly is a text message marketing platform that allows businesses to send bulk SMS messages to their customers. It's designed to help businesses communicate with their audience more effectively, whether it's for promotions, updates, or reminders. The platform is easy to use and offers a variety of features to help you create and manage your text message campaigns.

   Why I Picked Textedly: Textedly makes it easy to get started with SMS marketing and provides all the tools you need to create successful campaigns. You can easily import your contacts, create custom groups, and schedule messages to be sent at specific times. Textedly provides businesses with the capability to create personalized text message marketing campaigns that target specific customer lists.

   With features like merge tags, businesses can dynamically insert customer-specific information, such as names or purchase history, into their messages, creating a personalized touch. Textedly offers scheduling options, enabling businesses to send messages at optimal times throughout the day, like lunch hour, after work, or on weekend.

   Textedly Standout Features & Integrations

   Key features include mass texting, scheduled messages, auto-reply, two-way messaging, text-to-join keywords, MMS messaging, link shortening and tracking, detailed analytics and reporting, unlimited subscribers, customizable templates, segmentation and targeting, mobile coupons, drip campaigns, and compliance management.

   Integrations include Slack, Salesforce, Hubspot, Intercom, Pipedrive, Shopify, Mailchimp, Facebook Lead Ads, Google Sheets, Google Docs, Google Calendar, WordPress, Zoho CRM, Helpscout, Twitter, and others. You can unlock further integrations using Zapier, but that requires a separate subscription and may incur additional costs.

   Pros and Cons

   Pros:

   • Robust analytics & tracking features
   • Opt-in compliance
   • Targeted & personalized messages

   Cons:

   • Shoppers sometimes hesitant to give out phone numbers online
   Learn more about Textedly:

   • Check out Textedly on their website
5. 

   5

   Tidio

   Best for AI-driven customer engagement

   • Free plan available; 7-day free trial
   • From $24.17/month

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Tidio stands as a dynamic solution for those seeking to elevate their digital marketing strategies through advanced customer engagement tools. Businesses across various industries can leverage Tidio's AI-driven chatbots and real-time customer support to enhance user interactions and streamline communication. By addressing challenges such as customer inquiries and engagement automation, Tidio helps businesses not only improve customer satisfaction but also drive conversions and sales effectively.

   Why I Picked Tidio

   I picked Tidio for its exceptional AI-powered customer engagement capabilities that set it apart in the digital marketing software landscape. Tidio's Lyro AI Agent automates up to 90% of repetitive tasks, significantly enhancing efficiency by providing context-aware responses that align with your brand's voice. Additionally, the platform's real-time customer support ensures that no customer query is left unattended, thereby improving customer satisfaction and fostering loyalty. With these features, Tidio is an invaluable tool for businesses looking to optimize their customer interactions and boost sales.

   Tidio Key Features

   In addition to its AI-powered capabilities, Tidio offers several other features that can benefit your digital marketing efforts:

   • Live Chat: Facilitates immediate customer support, ensuring that your team can engage with visitors in real-time.
   • Ticketing System: Streamlines the management of customer requests by organizing and prioritizing them for efficient resolution.
   • Flows: Automates customer interactions and lead generation with an easy-to-use, no-code solution.
   • Multichannel Communication: Integrates various messaging platforms into a single dashboard, allowing for seamless management of all customer interactions.

   Tidio Integrations

   Integrations include Shopify, WordPress, Squarespace, WIX, Adobe Commerce, Shopware, BigCommerce, PrestaShop, Ecwid by Lightspeed, and Weebly.

   Pros and Cons

   Pros:

   • Responsive customer support
   • Excellent multichannel communication tools
   • Easy-to-use AI chatbot builder

   Cons:

   • Pricing may scale quickly
   • Limited widget customization
   Learn more about Tidio:

   • Check out Tidio on their website
6. 

   6

   Canva

   Best for marketing graphics design

   • Free trial + free plan available
   • From $144/user/year (billed annually)

   Visit Website

   Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Canva is a user-friendly graphic design platform that empowers individuals and businesses to create professional-quality designs with ease, even without prior design experience. Canva offers a vast array of customizable templates for various purposes such as social media posts, presentations, posters, and flyers.

   Why I Picked Canva: Canva stands out as a powerhouse tool for marketers due to its user-friendly interface, extensive template library, and versatile design capabilities. Marketers appreciate Canva for its simplicity, allowing them to create stunning visuals and marketing collateral without the need for graphic design expertise.

   Canva offers collaborative features, enabling marketing teams to work together on projects in real-time, streamlining the design process and ensuring consistent branding across all materials. With its affordable pricing plans and the ability to create eye-catching visuals for any marketing campaign, Canva has become an indispensable tool for modern digital marketers.

   Canva Standout Features & Integrations

   Key features include drag-and-drop design tool, vast library of templates, photo editing capabilities, custom font uploads, collaboration and team sharing options, brand kit for consistent branding, print product ordering, social media graphic creation, video editing tools, content planner, animation maker, free and premium design elements, integration with various apps and platforms, cloud storage, and interactive presentations.

   Integrations include 150+ third-party applications, such as Brandfolder, Dropbox, Edgar, Flickr, HubSpot, Later, Mojo AI, Moovely, OneDrive, Pinterest, Slack, Shopify Sync, and others. Additionally, you can use its API and webhooks to create custom integrations.

   Pros and Cons

   Pros:

   • Pro plans include brand management tools
   • Includes training and learning resources
   • Basic plan is free to use

   Cons:

   • Best shapes/templates are locked to paid plans
   • Only does design, very niche
   Learn more about Canva:

   • Check out Canva on their website
   • Read my in-depth review of Canva
7. 

   7

   HubSpot

   Best for all-in-one marketing automation

   • Free plan available
   • From $20/user/month

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   HubSpot is a marketing, sales, and CRM platform that connects email marketing, content management, SEO, social media, lead generation, and campaign analytics in one system.

   Who Is HubSpot Best For?

   I think HubSpot is a strong fit for small to mid-sized businesses that want their marketing, sales, and CRM data in one place.

   Why I Picked HubSpot

   HubSpot earns its spot on my shortlist because it keeps my marketing, sales, and CRM data unified in a single system. I particularly like the landing page builder with built-in A/B testing, which connects directly to contact records in the CRM. The Marketing Hub's lead scoring and email nurture workflows also let me move contacts through the funnel without switching tools.

   HubSpot Key Features

   • Social media scheduling: Publish and schedule posts across multiple social platforms directly from the HubSpot dashboard.
   • SEO recommendations: HubSpot's content strategy tool surfaces on-page SEO suggestions and topic cluster opportunities as you build pages.
   • Ad management: Connect and manage Google, Facebook, and LinkedIn ad campaigns from within HubSpot, with ROI tracked against CRM contacts.
   • Campaign analytics dashboard: View multi-channel campaign performance, including traffic, conversions, and revenue, in a single reporting view.

   HubSpot Integrations

   HubSpot offers 1,500+ marketplace integrations, including Salesforce, Google Workspace, Microsoft 365, Slack, Mailchimp, WordPress, Shopify, LinkedIn Ads, Google Ads, and Meta Ads.

   Pros and Cons

   Pros:

   • Multi-channel campaign reporting in one view
   • Drag-and-drop email and landing pages
   • Built-in CRM ties campaigns to revenue

   Cons:

   • Template design flexibility feels limited
   • Advanced marketing features locked behind higher tiers
   Learn more about HubSpot:

   • Check out HubSpot on their website
   • Read my in-depth review of HubSpot
   • Explore best alternatives to HubSpot
8. 

   8

   Hootsuite

   Best for social media management

   • 14-day free trial
   • From $99/month (billed annually)

   Visit Website

   Customer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Hootsuite is a social media management platform that centralizes content scheduling, publishing, social inbox management, and performance analytics across multiple social networks.

   Who Is Hootsuite Best For?

   Hootsuite is a strong fit for social media managers and marketing teams at mid-size to enterprise companies managing multiple brand accounts across platforms.

   Why I Picked Hootsuite

   Hootsuite earns its spot on my shortlist because its content scheduling goes beyond basic queuing. I use the Best Time to Publish feature to automatically slot posts when each account's audience is most active. The analytics dashboard lets me build custom reports by network, post type, or date range, so I can track what's actually driving engagement across every account I manage.

   Hootsuite Key Features

   • Social inbox: Monitor and reply to comments, mentions, and direct messages from multiple networks in a single feed.
   • Bulk scheduling: Upload up to 350 posts at once using a CSV file to populate your content calendar in bulk.
   • Content library: Store pre-approved images, captions, and brand assets that your team can pull from when building posts.
   • Approval workflows: Route drafted posts through a review and sign-off process before they go live.

   Hootsuite Integrations

   Hootsuite offers 100+ integrations through its App Directory, including Salesforce, HubSpot, Canva, Slack, Shopify, Google Analytics, Dropbox, and Zendesk.

   Pros and Cons

   Pros:

   • OwlyWriter AI generates captions and hashtags
   • Built-in social listening tracks brand mentions
   • Supports scheduling across nine social networks

   Cons:

   • Advanced reporting locked to higher-tier plans
   • Social accounts occasionally disconnect without warning
   Learn more about Hootsuite:

   • Check out Hootsuite on their website
   • Read my in-depth review of Hootsuite
   • Explore best alternatives to Hootsuite
9. 

   9

   Mailchimp

   Best for email marketing automation

   • 14-day free trial + free demo available
   • From $20/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Mailchimp is an email marketing and audience management platform that combines email campaign creation, audience segmentation, behavioral automation, landing pages, and performance analytics.

   Who Is Mailchimp Best For?

   Mailchimp is a natural fit for small businesses and ecommerce brands that need to build and market to an audience without a dedicated marketing team.

   Why I Picked Mailchimp

   I've included Mailchimp in my top picks because its predictive segmentation uses purchase history and engagement data to automatically group contacts by likelihood to buy or churn. I also rely on the customer journey builder to trigger multi-step email sequences based on specific behaviors, like clicking a product link or abandoning a cart. Both features pull from the same audience data, so my segments and automations stay in sync without manual upkeep.

   Mailchimp Key Features

   • A/B testing: Test subject lines, send times, or content variations across audience segments to identify what drives opens and clicks.
   • Landing page builder: Create standalone landing pages tied directly to your Mailchimp audience for capturing leads or promoting offers.
   • Signup forms: Build embedded or pop-up forms that automatically add new contacts to specific audience lists or tags.
   • Campaign reports: Track opens, clicks, revenue, and unsubscribes at the campaign level with exportable performance data.

   Mailchimp Integrations

   Mailchimp offers 300+ integrations through its app directory, including Shopify, WooCommerce, Canva, QuickBooks, Salesforce, Google Analytics, WordPress, Squarespace, Typeform, and Stripe.

   Pros and Cons

   Pros:

   • Social ads management alongside email campaigns
   • Ecommerce behavioral automations with browse abandonment
   • Built-in AI content and subject line suggestions

   Cons:

   • Human support locked behind Premium plan
   • Costs climb steeply as contacts grow
   Learn more about Mailchimp:

   • Check out Mailchimp on their website
   • Explore best alternatives to Mailchimp
10. 

    10

    Brevo

    Best for multichannel marketing campaigns

    • Free plan available
    • From $9/month

    Visit Website

    

    Brevo is a multi-channel marketing platform that combines email, SMS, WhatsApp campaigns, marketing automation, live chat, and a built-in CRM.

    Who Is Brevo Best For?

    Brevo is a strong fit for growing businesses that need email, SMS, and CRM tools in one place without managing multiple platforms.

    Why I Picked Brevo

    I've included Brevo in my top picks because it genuinely connects email, SMS, and CRM data in one workflow. I use the automation builder to trigger SMS follow-ups when contacts don't open an email, keeping outreach active across channels without managing duplicate contact lists. The built-in CRM lets me track deals and segment contacts by pipeline stage, so I can tie marketing campaigns directly to sales activity.

    Brevo Key Features

    • Drag-and-drop email editor: Build and customize email campaigns visually without writing any code.
    • A/B testing: Test up to three variations of subject lines or sender names within a single campaign.
    • WhatsApp campaigns: Send branded WhatsApp messages to opted-in contacts directly from the platform.
    • Landing page builder: Create and publish standalone landing pages connected to your Brevo contact lists.

    Brevo Integrations

    Brevo offers marketplace integrations through its App Marketplace, including WordPress, WooCommerce, Shopify, BigCommerce, PrestaShop, Stripe, Typeform, HubSpot, and more.

    Pros and Cons

    Pros:

    • Send-time optimization powered by AI
    • Includes transactional email on all plans
    • Charges by emails sent, not contacts

    Cons:

    • Removing Brevo branding costs extra
    • Fewer email templates than competitors
    Learn more about Brevo:

    • Check out Brevo on their website
    • Explore best alternatives to Brevo