Skip to main content

B2B marketing books have been a cornerstone of my professional growth. Over the years, I've sifted through countless titles, extracting key insights—practical advice, case studies, and step-by-step roadmaps from seasoned marketing leaders. These books serve as a roadmap for startups shaping their marketing plan, teams refining SEO for demand generation, or anyone seeking modern marketing techniques.

It's books like the ones that I've listed below that provide real-world templates shifting from theoretical to hands-on advice. From inbound approaches and cold calling to SaaS strategies and general business marketing, my curated list is rooted in practice and experience. If you're aiming to bolster your marketing team's approach or need grounded advice in the B2B marketing landscape, you've come to the right space. Let's navigate this terrain together.

17 Best B2B Marketing Books

Having sifted through countless titles, I've handpicked the best B2B marketing books that directly address your pressing challenges.

  1. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
  2. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.
  3. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
  4. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar
  5. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose
  6. B2B Marketing Strategy: Differentiate, Develop, and Deliver Lasting Customer Engagement by Heidi Taylor
  7. Account-Based Marketing For Dummies by Sangram Vajre
  8. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo
  9. This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
  10. The Fundamentals of Business-to-Business Sales & Marketing by John Coe
  11. B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable, and Profitable Growth by Sean Geehan
  12. Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley
  13. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson
  14. Innovative B2B Marketing: New Models, Processes and Theory by Simon Hall
  15. Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 by Jason A. Miller
  16. B2B Customer Experience: A Practical Guide to Delivering Exceptional CX by Paul Hague and Nick Hague
  17. Nuanced Account Management: Driving Excellence in B2B Sales by Bala Shankar

Overviews Of The 17 Best B2B Marketing Books

Here’s a quick summary of each book, what you’ll learn, and why you should read it, plus a quote I like from the book. I added the author’s LinkedIn and other places to connect with them online.

1. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses B2B marketing book

Summary:

In Content Inc., Joe Pulizzi provides a strategic blueprint on how businesses can use content to attract and retain a dedicated audience and then capitalize on this attention to create a thriving venture.

What You'll Learn:

The importance of content as the foundation of your business model, strategies to define and cater to your target audience, and steps to monetize the audience you've built through content.

Why You Should Read It:

To master the art of content marketing, understand its transformative power, and leverage content to build a successful business from scratch.

Quote From The Book:

"Your leading mission as a business owner is to acquire and retain customers. Without them, you have no business."

About The Author:

Joe Pulizzi is an expert in the realm of content marketing. He's a strategist, speaker, and the brain behind the Content Marketing Institute. Connect with him on LinkedIn, and follow his insights on Twitter.

2. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D.

Pre-Suasion: A Revolutionary Way to Influence and Persuade B2B marketing book

Summary:

Pre-Suasion delves deep into the art of setting the stage for influence, highlighting how the moments leading up to an interaction are as critical as the persuasion tactics themselves.

What You'll Learn:

Techniques for setting the stage to enhance your persuasiveness, insights into the human psyche and how it reacts to pre-suasive cues, and practical tactics to optimize communication for influence.

Why You Should Read It:

To grasp the psychology behind the moments that lead to impactful persuasion and enhance your ability to influence decisions.

Quote From The Book:

"What we present first changes the way people experience what we present to them next."

About The Author:

Dr. Robert Cialdini is a name synonymous with the science of influence. He is a foremost expert in the field of persuasion. You can connect with him on LinkedIn, follow his updates on Twitter, or explore his personal website.

Stay Up-to-date On All Things Marketing & Leadership.

Stay Up-to-date On All Things Marketing & Leadership.

  • By submitting this form, you agree to receive our newsletter, and occasional emails related to The CMO. You can unsubscribe at any time. For more details, please review our Privacy Policy. We're protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
  • This field is for validation purposes and should be left unchanged.

3. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Building a StoryBrand: Clarify Your Message So Customers Will Listen B2B marketing book

Summary:

In Building a StoryBrand, Donald Miller articulates the power of storytelling in marketing and offers a clear framework for businesses to craft compelling stories that resonate with customers.

What You'll Learn:

The essential elements of a captivating brand story, are how to structure your message to align with human interest and effective methods to position your brand within a story that attracts and retains customers.

Why You Should Read It:

To understand the universal power of storytelling in marketing and learn a formula to make your brand narrative compelling and memorable.

Quote From The Book:

"People don't buy the best products; they buy the ones they can understand the fastest."

About The Author:

Donald Miller's name stands tall in the world of brand storytelling. As a CEO, author, and public speaker, he has carved a niche in making brand narratives compelling. Engage with him on LinkedIn, and catch his tweets on Twitter.

4. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More B2B marketing book

Summary:

Kipp Bodnar unveils the intricacies of B2B social media marketing, elucidating how to morph online platforms into remarkable lead generators.

What You'll Learn:

In-depth knowledge about B2B social media dynamics, strategies for effective lead generation across various online platforms, and integrating email to maximize results.

Why You Should Read It:

To immerse in the transformative power of social media in the B2B realm and elevate your online initiatives to generate substantive leads.

Quote From The Book:

"Social media can be the rocket fuel that drives your lead generation engine."

About The Author:

Kipp Bodnar, a maestro in B2B marketing, currently serves as the Chief Marketing Officer at HubSpot. You can connect with him on LinkedIn, and follow his insights on Twitter.

5. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit B2B marketing book

Summary:

Through "Killing Marketing," Pulizzi and Rose challenge the conventions, discussing the groundbreaking notion of marketing's evolution as a reinvented profit driver.

What You'll Learn:

The metamorphosis of marketing paradigms, reinventing strategies to amplify profitability, and the synthesis of marketing and innovation in today's businesses.

Why You Should Read It:

To break free from conventional marketing boundaries and to glean how avant-garde businesses are recalibrating their strategies for profitability.

Quote From The Book:

"Your audience will tell you how they want to be monetized. Your job is to simply listen."

About The Authors:

Joe Pulizzi, renowned as a content marketing maestro, founded the Content Marketing Institute. Robert Rose, an equally revered figure, is the Chief Strategy Advisor for the Content Advisory. Engage with Joe on LinkedIn and Twitter. Connect with Robert on LinkedIn and Twitter.

6. B2B Marketing Strategy: Differentiate, Develop, and Deliver Lasting Customer Engagement by Heidi Taylor

B2B Marketing Strategy: Differentiate, Develop, and Deliver Lasting Customer Engagement B2B marketing book

Summary:

Heidi Taylor delves deep into B2B marketing, offering a holistic guide to strategic planning, brand differentiation, and nurturing enduring customer relationships.

What You'll Learn:
Techniques to carve a niche in a saturated B2B landscape, a blueprint to craft effective strategies, and secrets to cultivating lasting customer rapport.

Why You Should Read It:

To embark on a journey through the labyrinth of B2B marketing and unearth principles that ensure resonant customer engagement.

Quote From The Book:

"Truly strategic B2B marketers understand the value of putting the customer at the heart of everything they do."

About The Author:

Heidi Taylor, an illustrious B2B marketer, boasts a distinguished career spanning over two decades. Delve into her profound insights on her Amazon portfolio.

7. Account-Based Marketing For Dummies by Sangram Vajre

Account-Based Marketing For Dummies B2B marketing book

Summary:

Sangram Vajre unpacks the essence of Account-Based Marketing (ABM), offering an insightful guide to engaging high-value accounts for optimal returns.

What You'll Learn:

Foundations of ABM, critical tools and tactics for successful implementation, and methodologies to evaluate its efficiency.

Why You Should Read It:

To embrace the transformative approach of ABM, streamline your targeting methods, and elevate your B2B marketing success.

Quote From The Book:

"ABM is not a tool or tactic. It's a strategic way to engage your most valuable prospects and customers."

About The Author:

As a pivotal figure in B2B marketing, Sangram Vajre is recognized as the co-founder of Terminus. Engage with him on LinkedIn and catch his insights on Twitter.

8. Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer B2B marketing book

Summary:

Carlos Hidalgo illuminates the evolving realm of B2B marketing, emphasizing the essence of meeting the intricate demands of today's buyers.

What You'll Learn:

The changing profiles of contemporary buyers, their shifting expectations, and how B2B marketers can innovate to cater to these nuances.

Why You Should Read It:
To acquire an in-depth understanding of the current B2B buyer landscape and to reframe your marketing endeavors for heightened resonance.

Quote From The Book:

"Understanding the buyer is not a luxury; it is a necessity."

About The Author:

A stalwart in B2B marketing, Carlos Hidalgo serves as the CEO of VisumCx. You can connect with him on LinkedIn and follow him on Twitter.

9. This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See B2B marketing book

Summary:

In "This Is Marketing," Seth Godin presents a paradigm shift, emphasizing the significance of empathy, genuine connections, and leaving a meaningful impact.

What You'll Learn:

The profound layers of impactful marketing beyond advertisements, the enduring power of narratives, and strategies to authentically connect with and influence your desired audience.

Why You Should Read It:

To reenvision your marketing perspectives and adopt techniques that focus on real connections rather than merely transactional interactions.

Quote From The Book:

"People don't buy goods and services. They buy relations, stories, and magic."

About The Author:

Seth Godin, an authority in the marketing world, has penned several bestsellers and transformed the marketing narrative with his unparalleled insights. Engage with him on LinkedIn, get inspired by his tweets on Twitter, or visit his personal website for deeper wisdom.

10. The Fundamentals of Business-to-Business Sales & Marketing by John Coe

The Fundamentals of Business-to-Business Sales & Marketing B2B marketing book

Summary:

John Coe dissects the intricate realm of B2B sales and marketing, delineating its core principles to equip marketers with the knowledge they need for success.

What You'll Learn:

Essential strategies for B2B sales, the art of lead generation, and the nuances that distinguish B2B marketing from its B2C counterpart.

Why You Should Read It:

To attain a holistic understanding of the B2B landscape, ensure that your strategies are rooted in tried-and-tested fundamentals.

Quote From The Book:

"In B2B, marketing's role is not just lead generation, but lead nurturing."

About The Author:

John Coe boasts an illustrious career in B2B marketing and sales. His insights can further be explored on LinkedIn.

11. B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable, and Profitable Growth by Sean Geehan

B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable, and Profitable Growth B2B marketing book

Summary:

Sean Geehan presents an invaluable guide tailored for B2B executives, focusing on strategies to achieve steady growth in a volatile business environment.

What You'll Learn:

Methods to foster customer engagement, maintain loyalty, and amplify business growth by tapping into key B2B dynamics.

Why You Should Read It:

To harness the playbook specifically designed for B2B leaders, ensuring sustainable, predictable, and lucrative growth.

Quote From The Book:

"Executive engagement is not just a nice-to-have, but a need-to-have strategy."

About The Author:

Sean Geehan is a visionary in the B2B domain, propelling businesses towards transformative growth. Engage with him on LinkedIn and get inspired on Twitter.

12. Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content B2B marketing book

Summary:

Ann Handley's guide is a treasure trove for content creators. She emphasizes the art and science behind crafting compelling content in today's digital landscape.

What You'll Learn:

The process of ideating, drafting, and refining digital content, with a focus on clarity, authenticity, and relevance.

Why You Should Read It:

To elevate your content creation game, ensure that every piece you produce resonates deeply with your intended audience.

Quote From The Book:

"Good writing serves the reader, not the writer."

About The Author:

Ann Handley is a revered figure in the content marketing realm, celebrated for her expertise and wit. Connect with her on LinkedIn and join her followers on Twitter.

13. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson

The Challenger Sale: Taking Control of the Customer Conversation B2B marketing book

Summary:

Dixon and Adamson challenge the conventional sales wisdom, advocating for a new approach that positions salespeople as "challengers" to drive better results.

What You'll Learn:

Key strategies to break the traditional sales mold, engage customers more deeply, and catalyze transformative conversations for improved sales outcomes.

Why You Should Read It:

To gain insights into an innovative sales model that redefines customer engagement and promises more substantial results.

Quote From The Book:

"Solution selling is dead. Provocative selling is alive."

About The Author:

Matthew Dixon and Brent Adamson are distinguished researchers and thought leaders at CEB, now Gartner. Engage with Matthew on LinkedIn and Brent on LinkedIn.

14. Innovative B2B Marketing: New Models, Processes and Theory by Simon Hall

Innovative B2B Marketing: New Models, Processes and Theory B2B marketing book

Summary:

Simon Hall delivers a refreshing perspective on B2B marketing, highlighting groundbreaking models, processes, and theoretical frameworks.

What You'll Learn:

The evolution of B2B marketing, the integration of innovative techniques, and a theoretical foundation to craft effective B2B strategies.

Why You Should Read It:

To enrich your B2B marketing arsenal with novel methodologies and a deeper theoretical understanding.

Quote From The Book:

"Innovation is not about tools; it's about mindset."

About The Author:

Simon Hall is an esteemed professional in B2B marketing. Connect with him on LinkedIn and Twitter.

15. Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 by Jason A. Miller

Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 B2B marketing book

Summary:

Jason A. Miller presents a dynamic guide for leveraging social media and content marketing, amplifying your brand's online presence.

What You'll Learn:

Tactics to optimize content for the digital age, strategies for social media engagement, and insights on how to consistently deliver high-value content.

Why You Should Read It:

To master the digital marketing funnel, ensure that your content and social media strategies are not only effective but also scalable.

Quote From The Book:

"Content is fire; social media is gasoline."

About The Author:

Jason A. Miller, with his rich experience in digital marketing, offers a blend of creativity and strategic thinking. Dive into his thoughts on LinkedIn and follow his updates on Twitter.

16. B2B Customer Experience: A Practical Guide to Delivering Exceptional CX by Paul Hague and Nick Hague

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX B2B marketing book

Summary:

Paul and Nick Hague illuminate the critical importance of customer experience in the B2B realm, providing a comprehensive guide on how to achieve exceptional CX.

What You'll Learn:

The fundamentals of B2B customer experience, key strategies for driving customer satisfaction, and actionable insights for building long-lasting customer relationships.

Why You Should Read It:

To gain an edge in the increasingly competitive B2B marketplace by mastering the art and science of delivering superior customer experiences.

Quote From The Book:

"In B2B, every interaction counts. It's not just about the product but the experience that surrounds it."

About The Author:

Paul Hague and Nick Hague are stalwarts in the B2B research industry, co-founding B2B International. Connect with Paul on LinkedIn and Nick on LinkedIn.

17. Nuanced Account Management: Driving Excellence in B2B Sales by Bala Shankar

Nuanced Account Management: Driving Excellence in B2B Sales B2B marketing book

Summary:

Bala Shankar delves into the intricacies of B2B sales, presenting a blueprint for nuanced account management to drive consistent success.

What You'll Learn:

Strategies for managing and growing B2B accounts, the nuances of understanding customer needs, and effective techniques for B2B sales negotiations.

Why You Should Read It:

To refine your B2B sales approach, ensuring optimal account growth and fostering genuine, valuable client relationships.

Quote From The Book:

"B2B sales is not about transactions; it's about connections, understanding, and tailored solutions."

About The Author:

Bala Shankar is a seasoned expert in B2B sales and account management, offering a wealth of knowledge and expertise. Engage with Bala on LinkedIn.

Which B2B Marketing Books Do You Recommend?

I value your insights. If there are B2B marketing books you believe should be on this list, please share your recommendations. Your perspective enriches our collective knowledge.

You Might Also Like: Best B2B Marketing Automation Platforms

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.