Brand Storytelling isn’t Fluff. It’s the Deciding Factor Between Differentiation and Commoditization
Venture backed B2B SaaS startups often think brand storytelling is fluffy and a waste of time. Shannon Deep, ex-Dashlane, Oyster,…
Marketing Strategy
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The ‘Waiting Room’ Concept Will Transform How You Think About Your Buyers’ Journey
Yes, we all agree that the marketing funnel doesn't exist. So how do we map the buyer journey? Justyna Ciecierska…
Revenue Marketing Sucks. Here’s Marketo’s Co-Founder on How We Fix It
Marketo co-founder Jon Miller explains why our traditional revenue marketing playbook is broken and a new framework for redefining marketing…
The Marketing Funnel Doesn’t Exist
Is the current iteration of the marketing funnel designed with the buyer in mind? Justyna Ciercierska, Founder of Marketing Waiting…
Customer Segmentation & Targeting
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