20 Video Marketing Courses To Take In 2025
Video marketing is no longer an option for marketers; it's a necessity. Plus, all the social platforms are going all in.
LinkedIn has fully committed to becoming a video-centric platform. YouTube now allows 3-minute shorts, and TikTok has been experimenting with allowing users to upload hour-long videos.
However, video marketing can be a tricky skill to master. To get you off to a good start before the turn of the year. I've compiled a list of the best video marketing courses, free and paid.
Let's go.
Best Video Marketing Courses Shortlist
Here are 20 of the best video marketing courses available today from HubSpot Academy, Simplilearn, Skillshare, and a host of other credible course providers:
- Video Marketing Course (HubSpot Academy)
- Marketing Strategy: Relatable Video Content (LinkedIn Learning)
- Video Marketing Mastery (Academy93)
- Video Marketing Course (Boot Camp Digital Training)
- Video Marketing (Great Learning)
- Be A Video Production & Video Marketing Master! (Udemy)
- Social Media Video Marketing: YouTube & TikTok (NYIM Training)
- Video Marketing Strategy Course (University of Sydney)
- Video Marketing Made (Ridiculously) Easy (Udemy)
- Digital Marketing Content Creation: Video Creation and Editing (The Open University)
- Video Marketing Strategies: Learn Video Marketing (Skillshare)
- Make The Right Video (Udemy)
- YouTube and Video Marketing (Simplilearn)
- 2024 YouTube Ads & Video Marketing (Udemy)
- Video Marketing Course (Ahrefs)
- Essential Video Marketing Course to Grow ANY Business (Skillshare)
- YouTube Marketing 2024: YouTube SEO & Algorithms (Udemy)
- LinkedIn Video Marketing for Personal and Brand Pages (LinkedIn Learning)
- Certified Video Marketing Professional | Beginner to Pro! (Udemy)
- Video Marketing Masterclass (Internet Business School)
Find more details about each course below.
Overview Of The Best Video Marketing Courses
1. Video Marketing Course (HubSpot Academy)
This free course covers video marketing essentials, from strategy development to production and distribution, all integrated with HubSpot's tools. It includes quizzes and practical guidance to help users measure video marketing results effectively.
- Who It’s For: Small business owners, marketers, and content creators seeking video marketing skills
- Topics Covered:
- Video marketing strategy development
- High-quality video production techniques
- Distribution using HubSpot tools
- Video performance reporting
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours and 20 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
2. Marketing Strategy: Relatable Video Content (LinkedIn Learning)
This online course teaches you how to create relatable and authentic video content that strengthens brand identity. It focuses on social media marketing and provides techniques to produce great video assets for various online platforms.
- Who It’s For: Marketers and brand managers looking to enhance their video strategy
- Topics Covered:
- Building a relatable video content strategy
- Creating authentic video assets
- Using various video formats (product videos, livestreams)
- Setting benchmarks for video performance
- Leveraging videos on websites and tapping into social media trends
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 11 minutes
- How Many Hours Of Instruction: 1 hour and 11 minutes
- Eligibility Requirements: None
- Price: $19.99 per month
- Take The Course: LinkedIn Learning
3. Video Marketing Mastery (Academy93)
This course combines creative video production techniques with data analysis to build successful video campaigns. It emphasizes using metrics to measure and optimize the effectiveness of video content.
- Who It’s For: Experienced videographers, marketers, and brand managers seeking advanced video marketing skills
- Topics Covered:
- Defining impactful objectives
- Crafting compelling narratives
- Production planning and execution
- Strategic distribution
- Performance analytics
- Comprehensive strategy finalization
- Online, In-Person, or Both? Online
- Exam Required? Yes
- Duration: 8 weeks
- How Many Hours Of Instruction: 15-20 hours per week
- Eligibility Requirements: None
- Price: $197 (One-time payment)
- Take The Course: Academy93
4. Video Marketing Course (Boot Camp Digital Training)
This training course provides a step-by-step approach to creating impactful video content that drives measurable marketing results. It includes real-world examples, demos, and marketing tools to enhance video strategy from planning through promotion.
- Who It’s For: Marketers, business owners, and content creators aiming to improve their video marketing strategy
- Topics Covered:
- Planning a successful video marketing strategy
- Generating high-impact content ideas
- Best practices for video production and editing
- Video optimization and promotion techniques
- Gaining insights from key metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4+ hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $197
- Take The Course: Boot Camp Digital Training
5. Video Marketing (Great Learning)
This course introduces the fundamentals of video marketing, guiding learners in creating impactful video content. It covers various types of videos such as marketing webinars and strategies for effective engagement.
- Who It’s For: Beginners and professionals interested in learning video marketing basics
- Topics Covered:
- Introduction to video marketing
- Types of marketing videos
- Creating marketing videos
- Video marketing strategies
- Analyzing video performance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 25 minutes
- How Many Hours Of Instruction: 2 hours and 25 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: Great Learning
6. Be A Video Production & Video Marketing Master! (Udemy)
This course covers the full spectrum of video production and marketing, from pre-production planning to measuring video performance metrics. It includes hands-on instruction in video editing techniques to elevate video quality for professional use.
- Who It’s For: Small business owners, marketers, videographers, and media students
- Topics Covered:
- Pre-production planning
- Video production techniques (shooting and editing)
- Advanced editing and motion graphics
- Online video distribution strategies
- YouTube optimization and analytics
- Measuring ROI for video campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 7.5 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Computer
- Adobe Premiere Pro is recommended (any free editor can be used)
- Price: $59.99
- Take The Course: Udemy
7. Social Media Video Marketing: YouTube & TikTok (NYIM Training)
This course provides hands-on training for creating effective video content on YouTube and TikTok. It covers techniques for storyboarding, content creation, and ad optimization tailored to each platform. A certificate of completion is awarded upon finishing the course.
- Who It’s For: Marketers and content creators aiming to leverage YouTube and TikTok for brand growth
- Topics Covered:
- Choosing the right platform for your goals
- Identifying and engaging target audiences
- Monitoring video trends and topics
- Storyboarding techniques
- Building a YouTube following
- Creating short-form video content on TikTok
- Ad creation and optimization
- Online, In-Person, or Both? Both
- Exam Required? No
- Duration: 6 hours
- How Many Hours Of Instruction: 6 hours
- Eligibility Requirements: None
- Price: $425
- Take The Course: NYIM Training
8. Video Marketing Strategy Course (University of Sydney)
This course focuses on developing a comprehensive video marketing strategy that increases customer engagement and boosts brand awareness, lead generation, and conversion rates. Participants learn to create a 52-week video content plan, write scripts, and set up basic video production with cost-effective equipment.
- Who It’s For: Marketing professionals and business leaders looking to enhance video strategy and ROI
- Topics Covered:
- Fundamentals of video content for marketing
- Crafting a video strategy for brand growth
- Lead generation techniques using video
- Scriptwriting for educational and promotional content
- Video production basics, including equipment setup
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 hours
- How Many Hours Of Instruction: 8 hours
- Eligibility Requirements: None
- Price: $470
- Take The Course: University of Sydney
9. Video Marketing Made (Ridiculously) Easy (Udemy)
This course provides a step-by-step planning guide for producing, publishing, and promoting YouTube videos to generate leads and boost business profits. It includes concise video lessons, transcripts, and resources to support creating effective video content with minimal equipment and experience.
- Who It’s For: People looking to generate leads and share expertise through video marketing
- Topics Covered:
- Planning a video marketing campaign
- Producing YouTube videos without prior experience
- Publishing videos for maximum visibility
- Promoting videos to drive leads
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $39.99
- Take The Course: Udemy
10. Digital Marketing Content Creation: Video Creation and Editing (The Open University)
This course guides learners through video creation, from planning and recording to editing and publishing. It includes practical tools to optimize videos as a marketing tool in content marketing strategies.
- Who It’s For: Marketing professionals and digital content creators
- Topics Covered:
- Video adoption and formats
- Role of video in the user journey
- Video distribution and search optimization
- Planning video audiences and content
- Recording and editing video
- Publishing, distributing, and measuring video results
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 weeks
- How Many Hours Of Instruction: 4 hours per week
- Eligibility Requirements: None
- Price: Register for current pricing
- Take The Course: FutureLearn
11. Video Marketing Strategies: Learn Video Marketing (Skillshare)
This course focuses on using video content as a social media growth strategy to boost brand visibility, increase engagement, and convert viewers into customers. It covers strategies for distributing and optimizing videos across multiple platforms without requiring video production or editing skills.
- Who It’s For: Beginners looking to market existing videos to increase brand engagement
- Topics Covered:
- Developing video marketing strategies
- Platform-specific marketing (YouTube, Facebook, Instagram, Vimeo)
- Types of video ads (Google Adwords, Facebook Ads)
- Video SEO strategy
- Building audience engagement and storytelling
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 8 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $13.99 per month
- Take The Course: Skillshare
12. Make The Right Video (Udemy)
This course teaches strategies to create videos that attract high-paying clients and deliver measurable results. It reveals industry techniques that elevate video content value, positioning creators for success in competitive markets.
- Who It’s For: Content creators and marketers aiming to create effective, goal-oriented videos
- Topics Covered:
- Understanding what makes a video valuable to clients
- Techniques for making videos that drive results
- Differentiating between high-value and low-value video work
- Strategies for landing projects with major brands
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 hours and 12 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $64.99
- Take The Course: Udemy
13. YouTube and Video Marketing (Simplilearn)
This free certification course teaches you how to boost video rankings and increase subscribers on YouTube. It covers YouTube marketing strategies such as SEO, YouTube Ads, recommendations, and YouTube Live, providing actionable techniques to enhance video visibility and engagement.
- Who It’s For: Ideal for business owners, marketers, content creators, and aspiring digital marketers
- Topics Covered:
- Establishing a video marketing strategy
- Gaining exposure and measuring impact
- YouTube and mobile video advertising
- Using social media platforms for video ads
- Measuring video performance and GDPR compliance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free
- Take The Course: Simplilearn
14. 2024 YouTube Ads & Video Marketing (Udemy)
This course provides a comprehensive guide to creating highly converting YouTube ads and video marketing strategies. It includes step-by-step instructions for setting up YouTube ads, optimizing ad settings, and using effective sales scripts to increase traffic and sales.
- Who It’s For: Entrepreneurs, business owners, and anyone looking to promote products or services online
- Topics Covered:
- Creating YouTube video ads
- Understanding YouTube ad settings
- Writing effective sales scripts
- Using video ads to boost conversions
- Maximizing engagement through video marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4 hours and 7 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59.99
- Take The Course: Udemy
15. Video Marketing Course (Ahrefs)
This course offers video marketing insights and YouTube SEO techniques to help attract, engage, and convert viewers. It covers practical methods for ranking videos, growing subscribers, and driving engagement through optimized video content.
- Who It’s For: Ideal for content creators, small business owners, and freelancers or agencies providing video marketing services
- Topics Covered:
- Video marketing strategies for business growth
- YouTube SEO and ranking techniques
- YouTube keyword research
- Growing subscriber base
- Video ads strategy and engagement
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: 1 hour and 30 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: Ahrefs
16. Essential Video Marketing Course to Grow ANY Business (Skillshare)
This course demonstrates how to use video marketing to expand your online presence and reach. Practical examples show strategies for growing YouTube channels and Facebook pages to increase leads, website traffic, and brand awareness.
- Who It’s For: Business owners, entrepreneurs, and individuals looking to leverage video marketing for growth
- Topics Covered:
- Video marketing essentials
- Types of effective videos
- Video keyword research
- Optimization techniques for video search ranking
- Importance of thumbnails
- Video distribution strategies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 8 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $13.99 per month
- Take The Course: Skillshare
17. YouTube Marketing 2024: YouTube SEO & Algorithms (Udemy)
This course provides insights into YouTube’s SEO and algorithms to help creators increase video visibility and attract more views. It offers practical strategies for optimizing content based on current trends and platform updates.
- Who It’s For: Aspiring YouTubers and content creators who want to grow their channels and monetize effectively
- Topics Covered:
- YouTube SEO fundamentals
- Understanding and leveraging YouTube algorithms
- Optimizing video titles, descriptions, and tags
- Techniques for increasing watch time and engagement
- Analyzing YouTube metrics for content performance
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 13 hours and 38 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $124.99
- Take The Course: Udemy
18. LinkedIn Video Marketing for Personal and Brand Pages (LinkedIn Learning)
This course provides insights on using video to engage audiences on LinkedIn effectively. It covers techniques for producing video content directly on the platform, optimizing video discoverability, and building brand presence through well-crafted LinkedIn videos.
- Who It’s For: Professionals aiming to grow their LinkedIn presence through video
- Topics Covered:
- Video content creation for LinkedIn
- Optimizing video length and theme
- Improving discoverability with titles and tags
- Tips for engaging with LinkedIn audiences
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 36 minutes
- How Many Hours Of Instruction: 36 minutes
- Eligibility Requirements: None
- Price: $19.99 per month
- Take The Course: LinkedIn Learning
19. Certified Video Marketing Professional | Beginner to Pro! (Udemy)
This course takes learners from beginner to advanced video marketing skills, focusing on creating effective video ads and marketing campaigns. It combines practical strategies with industry insights to develop professional-level video marketing expertise.
- Who It’s For: Social media influencers, marketers, affiliate marketers, and anyone looking to leverage video marketing
- Topics Covered:
- Creating engaging marketing videos
- Boosting leads and sales with video marketing
- Video optimization for brand awareness
- Advanced video marketing tips
- Using premium tools for video production
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 30 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $49.99
- Take The Course: Udemy
20. Video Marketing Masterclass (Internet Business School)
This masterclass provides in-depth training on creating high-impact video marketing strategies to drive traffic, increase engagement, and generate revenue. The course includes techniques for optimizing videos on YouTube and Google, syndicating videos for broad reach, and leveraging Facebook for additional traffic.
- Who It’s For: Business owners and marketers seeking to boost engagement and reach with video content
- Topics Covered:
- Video marketing fundamentals and platforms
- Structuring videos for maximum engagement
- Video optimization for SEO
- Creating and ranking viral videos
- Video equipment and software for animation and editing
- Monetizing video content on YouTube
- Strategies for local businesses
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $1,294.45
- Take The Course: Internet Business School
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