17 Branding Podcasts Worth Your Time in 2024
Branding is one field where you need to stay on top of the trends. Why? Because branding trends often reflect broader cultural, technological, consumer psychology, and economic shifts. Miss out, and your brand might cease to be relevant.
The below list of branding podcasts is one of the many ways you can stay attuned to any changes in the industry. We've also curated their best episodes (our opinion, I must say).
If you're aiming to enhance your branding skills, check out these advertising podcasts for valuable insights.
17 Best Branding Podcasts
Here are our top 17 branding podcasts for any marketing leader looking for expert insights on brand strategy:
- Just Branding by Jacob Cass & Matt Davies
- Let's Talk Branding by Stef Hamerlinck
- Brand Master Podcast by Stephen Houraghan
- The Logo Geek Podcast by Ian Paget
- On Brand by Nick Westergaard
- On Branding Podcast by Arek Dvornechuck
- Brands on Brands by Brandon Birkmeyer
- The Unified Brand by Chris Outlaw
- Branding Matters by Joelly Goodson
- Employer Branding Podcast by Jorgen Sundberg
- Brand Therapy by Phil Pallen and Lauren Moore
- Audio Branding by Jodi Krangle
- Razor Branding Podcast by Jaci Russo and Michael Russo
- The Gartner Marketing & Communications Podcast by Gartner
- Everyone Hates Marketers by Louis Grenier
- The Uncensored CMO by Jon Evans
- The CMO Podcast by Jim Stengel
Best Branding Podcasts Overview
1. Just Branding by Jacob Cass & Matt Davies
Summary:
Just Branding by Jacob Cass & Matt Davies dives into the intricacies of brand strategy and identity, offering invaluable insights for entrepreneurs and branding professionals. This podcast stands out as a marketing resource for actionable advice on building and nurturing better brands.
What You'll Learn:
Discover key strategies and techniques for developing a strong brand identity and brand management software you can use to optimize your branding efforts. You'll also learn how to apply these principles effectively in your business or personal brand.
Why You Should Listen:
Jacob Cass and Matt Davies bring a unique blend of expertise and experience, making this podcast a must-listen for anyone serious about mastering the art of branding.
Our Best Episode:
“S04.EP15 - BIG Brand Ideas (Secrets Revealed!)” - This episode reveals strategies used by successful brands to develop and implement ideas that resonate deeply with their audience, driving significant brand growth and engagement.
Links To Listen:
About The Hosts:
Jacob Cass, a globally recognized graphic designer and branding expert, is the founder of the popular blog 'Just Creative,' where he shares his extensive knowledge in design and branding. Matt Davies, a brand strategist and consultant, leverages his expertise to help businesses craft compelling narratives and build strong brand identities. Together, their combined experience and insights make 'Just Branding' an invaluable resource for anyone in the field of branding.
- Jacob Cass: LinkedIn, Twitter, Personal Website
- Matt Davies: LinkedIn, Twitter, Personal Website
Listener Review:
“The JUST branding podcast is one of the best podcasts about and around brands and brand strategies. It provides so many fresh perspectives on this important subject and the fact that Jacob and Matt are already subject matter experts in the field leads them to ask smart and insightful questions. A must-listen-to for everyone associated with brand building.” - Ullisreview
2. Let's Talk Branding by Stef Hamerlinck
Summary:
Let's Talk Branding by Stef Hamerlinck offers a deep dive into the latest trends and insights in branding. This podcast is for those looking to understand today's brand strategy and design nuances.
What You'll Learn:
Explore various aspects of branding, including strategy, brand activation, design, and marketing. And learn how these elements combine to create successful and memorable brands.
Why You Should Listen:
Stef Hamerlinck brings a fresh, analytical approach to branding discussions, making this podcast ideal for professionals and enthusiasts eager to stay ahead in the field of branding.
Our Best Episode:
“JP Castlin - Strategy in complexity” - This podcast episode featuring JP Castlin, offers insights into adapting and thriving in markets characterized by uncertainty and rapid change.
Links To Listen:
About The Host:
Stef Hamerlinck is a branding strategist and designer with a keen eye for how brands can adapt and thrive in a changing world. His expertise lies in merging theoretical knowledge with practical applications, providing listeners with an in-depth understanding of branding's many facets. His approachable style and thorough analysis make him a sought-after voice in the branding industry.
Listener Review:
“Most branding podcasts are really just a marketing, general business, or an entrepreneurs journey podcast, not branding. This one is actually about branding, and I love it.” - FelipeMandujano
3. Brand Master Podcast by Stephen Houraghan
Summary:
Brand Master Podcast by Stephen Houraghan is a resource-rich platform for those looking to build impactful brands. The podcast covers a range of topics from brand strategy to design, offering insights for both new and experienced brand builders.
What You'll Learn:
You will learn the fundamentals of brand building, including brand marketing strategies, design principles, and marketing tactics essential for creating strong, memorable brands.
Why You Should Listen:
Stephen Houraghan's expertise and straightforward approach make this podcast a must-listen for anyone interested in gaining practical knowledge and skills to build brands effectively in the modern marketplace.
Our Best Episode:
“278 | 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)” - This episode provides six practical strategies, illustrated with top branding examples, to help businesses create genuine connections and foster lasting customer loyalty.
Links To Listen:
About The Host:
Stephen Houraghan is a renowned brand marketing strategist and the founder of Brand Master Academy. His approach blends strategic thinking with creative design, providing listeners with actionable insights and tools to build compelling brands. Stephen's expertise makes him a valuable guide for anyone on their brand-building journey.
Listener Review:
“So much value here! Informative, interesting, and insightful. Love it. Invaluable” - K1d$
4. The Logo Geek Podcast by Ian Paget
Summary:
The Logo Geek Podcast by Ian Paget dives into the world of logo design. This podcast is a treasure trove for anyone interested in the art and science behind creating logos and brand identities.
What You'll Learn:
Listeners will gain insights into logo design processes, trends, and best practices from interviews with award-winning designers and branding experts.
Why You Should Listen:
Ian Paget’s expertise and engaging interview style enable designers and brand enthusiasts to deepen their understanding of logo creation and brand identity.
Our Best Episode:
“A Masterclass in Logo Design Theory - with Michael Shumate” - In the episode, Michael Shumate brings his years of experience to the table, offering a comprehensive masterclass on logo design theory, covering fundamental principles, practical insights, and the art of crafting logos.
Links To Listen:
About The Host:
Ian Paget is an accomplished graphic designer specializing in logo design and brand identity. His passion for design and dedication to sharing knowledge has made him a respected figure in the design community. Ian's insights and interviews offer invaluable resources for anyone looking to excel in the field of design.
Listener Review:
“The Logo Geek podcast is a must-listen for any designer. Interviews with some of the world’s greatest designers and creative minds make this a worthwhile listen and a chance to learn from some of the greatest.” - James Mortimer
5. On Brand by Nick Westergaard
Summary:
On Brand by Nick Westergaard offers a continuous exploration into the world of brand marketing. Featuring interviews with thought leaders in the industry, this podcast uncovers the latest trends, strategies, and insights in branding.
What You'll Learn:
Listeners will gain valuable knowledge on brand building, brand marketing, and digital trends from interviews with some of the most innovative minds in branding today.
Why You Should Listen:
Nick Westergaard's ability to draw out insights from his conversations with industry experts gives listeners a unique perspective on how to effectively navigate the complex world of brand marketing.
Our Best Episode:
“Brand Naming Best Practices with Rob Meyerson” - This episode focuses on best practices, strategies, and the creative process involved in developing memorable and effective brand names.
Links To Listen:
About The Host:
Nick Westergaard is a well-respected branding consultant, speaker, and author, known for his thought-provoking insights on branding and marketing. His expertise and passion for teaching make him a valuable guide for anyone interested in understanding the nuances of brand building in the digital age.
Listener Review:
“Nick is a talented interviewer and podcaster. These interviews are always intelligent, fast-paced and rewarding. Bravo!” - Doog¥
6. On Branding Podcast by Arek Dvornechuck
Summary:
On Branding Podcast by Arek Dvornechuck is an insightful resource on the art and science of branding. This podcast provides practical advice and strategies, particularly useful for successful entrepreneurs and professionals in the branding space.
What You'll Learn:
Gain knowledge about brand strategy, design principles, and brand extension examples other marketing leaders have used to build and maintain robust, long-serving brands.
Why You Should Listen:
Arek Dvornechuck brings fresh, actionable insights from his own experiences and interviews with experts, making this podcast a valuable listen for those seeking to enhance their branding skills.
Our Best Episode:
“Branding A Startup To Get Funded with Amy Hanlon” - The episode offers valuable insights into crafting a brand identity that resonates with investors and helps startups stand out in competitive funding environments.
Links To Listen:
About The Host:
Arek Dvornechuck is a New York-based brand strategist and designer with a passion for helping businesses create strong and effective brands. His experience and expertise in the field make him a knowledgeable and engaging host, offering listeners a wealth of information and practical advice.
7. Brands on Brands by Brandon Birkmeyer
Summary:
Brands on Brands by Brandon Birkmeyer explores the nexus of branding and content marketing. The podcast features insightful interviews with content marketing experts and provides valuable strategies for brand building in the digital content age.
What You'll Learn:
Discover the latest trends in digital marketing, branding, and content marketing. And learn how to apply these concepts to enhance your brand's presence and effectiveness.
Why You Should Listen:
Brandon Birkmeyer's expertise and his ability to draw actionable insights from top industry professionals make this podcast a crucial resource for marketers and brand managers.
Our Best Episode:
“#039 Lauren Davis | From Bootstrapping To Branding For Real Businesses” - This episode offers practical advice and strategies for real-world branding tailored to the needs and challenges of growing businesses.
Links To Listen:
About The Host:
Brandon Birkmeyer is a seasoned marketing professional and brand strategist known for his deep understanding of content marketing and brand development. His insights and interviews offer a practical perspective that helps listeners effectively navigate the complex landscape of modern branding.
Listener Review:
“As a new small business owner I wear many hats and have little budget left to hire a professional marketing team or individual for that matter. This podcast gives tons of insight on how to get started, prioritize your budget and time. I definitely have altered my strategy based on his advice and feel that I have a much better overall approach to our marketing strategy.” - Hollie Bolton
8. The Unified Brand by Chris Outlaw
Summary:
The Unified Brand by Chris Outlaw is a podcast focused on the fundamental aspects of brand building and brand management. It offers insights and strategies for creating a cohesive and strong brand presence across various platforms.
What You'll Learn:
Listeners will learn about cohesive brand strategies, customer engagement, and the importance of brand consistency across different marketing channels.
Why You Should Listen:
Chris Outlaw's expertise in brand strategy provides valuable guidance for businesses and individuals looking to create a unified and impactful brand identity.
Our Best Episode:
“How to Make Sure a Rebrand is Successful With Jim Heininger of the Rebranding Experts” - The discussion in this podcast focuses on best practices, common pitfalls, and the critical elements that contribute to the effective transformation of a brand's identity.
Links To Listen:
About The Host:
Chris Outlaw is a seasoned brand strategist and the founder of Elements Brand Management. His approach to branding is holistic, focusing on creating unified and strong brand identities that resonate with target audiences. His insights are invaluable for anyone looking to strengthen their brand’s impact.
Listener Review:
“The Unified Brand Podcast delivers great insights around building a brand that resonates. Each episode is packed with solid advice that is pragmatic and actionable. If brand is your thing, this is a must-listen.” - Deannays
9. Branding Matters by Joelly Goodson
Summary:
Branding Matters by Joelly Goodson is a podcast that dives into the significance and nuances of branding in today's business world. This podcast offers valuable insights for businesses and individuals looking to develop a strong and effective brand presence.
What You'll Learn:
Listeners will learn about various branding strategies, building brand equity, how to connect with target audiences effectively, and the importance of maintaining brand consistency across all touchpoints.
Why You Should Listen:
Joelly Goodson, as a branding expert, provides practical tips and engaging discussions that benefit anyone looking to understand and leverage the power of branding.
Best Episode:
“How to Grow Your Business on Digital with Adam Rodricks” - In the episode, Adam Rodricks discusses effective strategies for expanding your business in the digital space, with a particular focus on leveraging various social media platforms for growth and brand visibility.
Links To Listen:
About The Host:
Joelly Goodson is an accomplished brand strategist and the creative force behind 'Branding Matters.' Her expertise in crafting compelling brand narratives and her engaging podcast style make her a reliable guide for those seeking to deepen their understanding of branding in a dynamic business environment.
Listener Review:
“Great podcast to stay abreast of branding and the promo industry!” - kkuper
10. Employer Branding Podcast by Jorgen Sundberg
Summary:
Employer Branding Podcast by Jorgen Sundberg shares how you can take advantage of employer branding. You also get insights on how companies can attract and retain top talent by building a strong employer brand.
What You'll Learn:
Learn about innovative strategies and best practices in employer branding from global industry leaders, helping you create a compelling and attractive workplace brand.
Why You Should Listen:
Jorgen Sundberg is able to provide an interesting blend of expertise and engaging questions, making complex topics in employer branding both understandable and actionable.
Our Best Episode:
“Uplifting Employee Voices with Your Employer Brand Strategy with Rachel Kennedy, The Container Store” - In this episode, Rachel Kennedy discusses the importance of incorporating employee perspectives in employer brand strategy, especially in the retail sector, to enhance company culture and public perception.
Links To Listen:
About The Host:
Jorgen Sundberg is a seasoned employer branding expert and CEO of Link Humans. His approachable style and depth of knowledge make him an excellent guide for anyone interested in learning about how to create and maintain a strong employer brand.
Listener Review:
“I’m loving this podcast. Lots of great conversations with employer brand experts from across the globe. Each podcast episode leaves you with new inspiration and ideas to apply at work. I’m new to the industry and it’s been a great intro to the field as well. Thanks, Jorgen!!” - Mshe415
11. Brand Therapy by Phil Pallen and Lauren Moore
Summary:
Brand Therapy by Phil Pallen and Lauren Moore covers a wide array of topics related to branding. You'll get topics ranging from personal branding strategies to business brand development. It also offers a blend of expert advice, practical tips, and insightful interviews.
What You'll Learn:
Listeners will gain a deeper understanding of how to effectively build and maintain a brand, with a focus on real-world applications and success stories.
Why You Should Listen:
Phil Pallen and Lauren Moore bring a dynamic and relatable approach to the world of branding, making complex concepts accessible and engaging for a broad audience.
Our Best Episode:
“190. How do you get brand deals?” - This episode offers a practical guide on securing brand deals, covering strategies for attracting and negotiating partnerships that align with your brand’s values and goals.
Links To Listen:
About The Hosts:
Phil Pallen is a brand strategist known for his creative approach to building personal and corporate brands. Lauren Moore, as a co-host, complements Phil with her branding insights and experiences. Together, they offer a rich and diverse perspective on brand building.
- Phil Pallen: LinkedIn, Twitter, Personal Website
- Lauren Moore’s LinkedIn
Listener Review:
“Such a helpful podcast for learning more about the importance of brand and opportunities for growth, connection, and more!” - LVelo
12. Audio Branding by Jodi Krangle
Summary:
Audio Branding by Jodi Krangle is a podcast on the beauty and importance of sound in branding. This unique show delves into how audio influences emotions and behaviors and how you can use it in branding and marketing.
What You'll Learn:
Listeners will discover the intricacies of audio branding, from the psychology of sound to its practical application in creating memorable brand experiences.
Why You Should Listen:
Jodi Krangle's expertise and passion for audio branding make this podcast an enlightening listen for marketers, brand strategists, and anyone interested in the auditory aspect of branding.
Our Best Episode:
“Advertising & Audio Branding Strategy: Goosebump Moments: A Conversation with Adam Pleiman - Part 1” - The episode explores the power of audio branding in advertising, with Adam Pleiman discussing how strategic sound design can create memorable and emotionally resonant moments in marketing.
Links To Listen:
About The Host:
Jodi Krangle is a voice artist and audio branding expert with a deep understanding of the impact of sound on brand perception. Her insights provide a unique perspective on branding, making her podcast a valuable resource for those looking to enhance their brand's auditory presence.
Listener Review:
“This podcast gives a whole new perspective to branding and every business owner needs to hear it. Jodi has a terrific voice and presence as an interviewer and she draws out the best from her guests. There are powerful lessons YOU need to hear right now to pump new life into your business.” - Bruce at Mindfulness Mode
13. Razor Branding Podcast by Jaci Russo and Michael Russo
Summary:
Razor Branding Podcast by Jaci Russo and Michael Russo offers detailed takes on the workings behind effective branding strategies. You'll get insights on how to build and maintain strong, authentic brands from the inside out.
What You'll Learn:
Listeners will learn about developing core brand values, how creating a strong brand identity affects your brand reputation, and the importance of consistency in messaging across all platforms.
Why You Should Listen:
Jaci and Michael Russo bring a combination of expertise and real-world experience, making this podcast a valuable resource for business owners and marketers looking to sharpen their branding skills.
Our Best Episode:
“The Mental Side of Branding with Jonathan Pritchard” - In this episode, Jonathan Pritchard delves into the psychological aspects of branding, discussing how understanding consumer mindset and behavior is crucial for creating compelling brand strategies.
Links To Listen:
About The Hosts:
Jaci Russo is a seasoned brand strategist with extensive experience in building and managing brands. Michael Russo complements her expertise with his insights into branding and marketing. Together, they offer a wealth of knowledge and practical advice to listeners.
Listener Review:
“Jaci is great source of information and expertise in the marketing and branding industry. Very easy to listen to and quite entertaining as well! 10/10 would recommend to anyone!” - Bubble!!!
14. The Gartner Marketing & Communications Podcast by Gartner
Summary:
The Gartner Marketing & Communications Podcast by Gartner is a comprehensive resource for the latest trends, strategies, and insights in marketing and communications. The podcast features expert opinions and analysis on a wide range of topics relevant to modern marketers and communicators.
What You'll Learn:
Listeners will gain insights into emerging marketing trends, data-driven strategies, and best practices for effective communication in the digital era.
Why You Should Listen:
Gartner's expertise in the marketing field makes this podcast a valuable resource for professionals seeking to stay ahead in an ever-evolving industry.
Our Best Episode:
“Retail Media’s Takeover of the Ad Industry — With Brad Jashinsky and Mike Froggatt” - The episode discusses the rising dominance of retail media in the advertising industry and its implications for brand marketers, exploring how this shift is transforming the ways brands connect with their audiences.
Links To Listen:
About The Host:
The Gartner Marketing & Communications Podcast is hosted by a team of Gartner experts, each bringing a wealth of knowledge and experience in their respective fields. Their insights provide listeners with a well-rounded understanding of the current marketing landscape.
15. Everyone Hates Marketers by Louis Grenier
Summary:
Everyone Hates Marketers by Louis Grenier is popular for challenging conventional marketing wisdom with Louis's no-fluff, no-nonsense approach. The podcast is dedicated to uncovering actionable marketing insights that can help businesses grow without resorting to sleazy tactics.
What You'll Learn:
Discover practical, honest marketing strategies that emphasize integrity and value, offering a fresh perspective on how to approach marketing in a way that benefits businesses and customers.
Why You Should Listen:
Louis Grenier brings a refreshing and critical approach to marketing discussions, making this podcast a must-listen for those tired of the same old marketing clichés and eager for genuine, effective strategies.
Our Best Episode:
“A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)” - The episode offers straightforward advice for CEOs on creating an authentic personal brand and leveraging it to rejuvenate a struggling business, emphasizing honesty and directness in brand communication.
Links To Listen:
About The Host:
Louis Grenier is a seasoned marketer with a passion for helping businesses grow ethically and sustainably. His marketing approach is straightforward, focusing on strategies that are both effective and respectful of the audience.
Listener Review:
“This podcast is like having a marketing coach for free! I love how generous Louis and his guests are in sharing their knowledge and expertise. I love how he leads these experts to offer the best of their knowledge and experience to us, listeners. Super insightful and we learned so much!” - Facqt MediaFacqt Media
16. The Uncensored CMO by Jon Evans
Summary:
The Uncensored CMO by Jon Evans is a candid exploration of the world of marketing and branding's role in that world. The podcast features unfiltered conversations with industry leaders, delving into the challenges and triumphs of modern marketing practices.
What You'll Learn:
Listeners will gain insights into innovative marketing strategies, the realities of brand building, and the future of marketing from the experiences and wisdom of top marketing professionals.
Why You Should Listen:
Jon Evans brings a raw and honest perspective to marketing discussions, making this podcast essential for those seeking unvarnished insights and practical advice in the marketing field.
Best Episode:
“The state of D2C and nailing your personal brand; advice from serial entrepreneur Tash Courtenay-Smith” - This episode with Tash Courtenay-Smith offers insights into the current landscape of direct-to-consumer (D2C) marketing and provides practical tips for effectively developing and managing a personal brand as an entrepreneur.
Links To Listen:
About The Host:
Jon Evans is a highly experienced Chief Marketing Officer with a track record of innovative and successful marketing strategies. His direct and engaging approach provides listeners with valuable insights and knowledge to navigate the evolving world of marketing.
Listener Review:
“This is a great podcast! The guests are always interesting and bring diverse perspectives. Jon knows how to keep the conversation flowing in an engaging and relatable way. I always look forward to a new episode as I always learn something new or get inspired to read more.” - Swarovski86
17. The CMO Podcast by Jim Stengel
Summary:
The CMO Podcast with Jim Stengel dives into the evolving role of Chief Marketing Officers and their roles in the ever-changing landscape of branding and marketing leadership. The podcast features in-depth conversations with some of the most influential marketing leaders across various industries.
What You'll Learn:
Listeners will explore the latest trends in marketing leadership, gain insights into effective brand building, and learn how top CMOs are navigating the challenges of the digital age.
Why You Should Listen:
Jim Stengel's extensive experience and his ability to draw profound insights from his guests make this podcast invaluable for current and aspiring marketing leaders seeking to deepen their understanding of effective marketing strategies.
Best Episode:
“Quinn O’Brien (Lenovo) | Branding Enterprise” - In this episode, Quinn O’Brien from Lenovo discusses the nuances and strategies of branding in the enterprise sector, shedding light on how large corporations can effectively communicate their brand to a diverse audience.
Links To Listen:
About The Host:
Jim Stengel is a renowned business leader, former Global Marketing Officer of Procter & Gamble, and an influential voice in the marketing world. His expertise and insights make him a sought-after thought leader in the industry.
Listener Review:
“Fantastic podcast. Extremely insightful information with incredible guests sharing real-life experiences of business and success.” - codyweavs
