If you're building an account-based marketing program today, you need to make sure it:
- Aligns with your broader go-to-market goals
- Takes advantage of AI
- Focuses on first-party data
- Strikes a balance between new account acquisition and expansion.
Whew. That's a lot. These top account-based marketing courses offer insights on these topics and more from ABM practitioners who've faced and solved these sort of hiccups. Here's a quick overview of each course, highlighting who it's for and what makes it stand out.
Best Account-Based Marketing Courses Shortlist
Here's a shortlist of the best account-based marketing courses I think are worth your time in 2025:
- Account-Based Marketing (CIM)
- ABM Training (HubSpot Academy)
- Account-Based Marketing Foundations (LinkedIn Learning)
- Account-Based Marketing - ABM: Increase Your B2B Efficiency (Udemy)
- ABM 101: Foundations of Account-Based Marketing Course (Digital Zone)
- ABM Fundamentals: A virtual Training Course (Momentum ITSMA)
- Account Based Marketing: B2B Marketing, Lead Generation (Udemy)
- ABM Playbook 2.0: New Practical On-Demand Course (Full-Funnel)
- Account-Based Marketing: The ABM Blueprint for B2B Success (Course Glide)
- Account-Based Marketing (CXL)
- Account Based Marketing (LinkedIn Marketing Labs)
- Account Based Marketing (ABM) 2024 - B2B Marketing Strategy (Udemy)
- ABM Essentials Training (B2B Marketing)
- ABM - Account Based Marketing To Get The Biggest 5% Clients (Udemy)
- Account-Based Marketing (MarketingProfs)
- ABM Bootcamp (B2B Academy)
- Live Workshop: Account Based Marketing (LinkedIn Marketing Labs)
Find out each detail of the course below.
Overview Of The Best Account-Based Marketing Courses
1. Account-Based Marketing (Chartered Institute of Marketing)

This course is a one-day workshop on how to set up an account-based marketing (ABM) program, target, and win high-value accounts. You'll also learn about key account management, how to align your sales and marketing teams, and how to analyze the buyer behavior in competitive B2B markets.
- Who It’s For: Professionals looking to improve ABM strategies, B2B marketers, and sales managers
- Topics Covered:
- KPIs for ABM strategy planning
- Customer engagement
- Measuring ABM success
- Value and impact of ABM
- Key tactics to generate leads
- Develop a marketing technology stack with AI
- Produce an integrated ABM framework
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 day
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: £525.00
- Take The Course: Chartered Institute of Marketing
2. ABM Training (HubSpot Academy)

This course is a great introduction to account-based marketing (ABM). It also demonstrates how HubSpot's ABM tools can be used to target high-value customers. If HubSpot is a core part of your martech stack, this is a must-take course.
- Who It’s For: Marketers, salespeople, and small business owners seeking to adopt ABM techniques
- Topics Covered:
- Identifying target accounts
- Aligning sales and marketing
- Personalizing marketing efforts
- Build and execute ABM strategy
- Key principles and benefits of ABM
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 24 minutes
- How Many Hours Of Instruction: 24 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: HubSpot Academy
3. Account-Based Marketing Foundations (LinkedIn Learning)

It can be challenging when you have few leads converting into customers. This course teaches you how to use account-based marketing (ABM) to focus on high-value accounts and improve your revenue. It also covers aligning sales and marketing, crafting effective messaging, and evaluating ABM results.
- Who It’s For: Marketing professionals and strategists
- Topics Covered:
- ABM fundamentals
- Target account selection
- Customizing marketing campaigns
- TEAM framework
- Executing ABM through account lifecycle
- Ideal customer profile creation
- Engage with clients
- Activate sales with data
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: Free for a month
- Take The Course: LinkedIn Learning
4. Account-Based Marketing - ABM: Increase Your B2B Efficiency (Udemy)

This course explores the fundamental principles of a winning account-based marketing strategy focused on high-value target audiences. Participants learn practical techniques for defining an ideal customer profile (ICP), the best tools to use for data collection, and how to use SEO and content marketing for targeted outreach.
- Who It’s For: B2b marketers, business owners, account managers, and sales professionals seeking to enhance B2B marketing
- Topics Covered:
- B2B lead generation
- Efficient ABM tactics
- Measuring performance
- Understanding ABM works
- ABM strategy creation
- Define the top account list
- Ideal customer profile creation
- Use of ChatGPT to communicate with clients
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 48 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $49.99
- Take The Course: Udemy
5. ABM 101: Foundations of Account-Based Marketing Course (Digital Zone)

This course focuses on delivers foundational account-based marketing knowledge. Participants learn to develop and implement ABM strategies that fit their business context. Presented in an easy-to-follow, four-part video format, you are done learning before you know it.
- Who It’s For: Beginners in marketing, newbie B2B marketers, organizations new to ABM, and seasoned professionals seeking to expand their knowledge and skills
- Topics Covered:
- ABM basics
- Target account identification
- Marketing alignment
- ABM success measurement
- Craft a customized ABM strategy
- Identify effective ways to measure ABM success
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Enroll for free access
- Single campaign: Starts at $40 cost per lead
- Lead subscription: Starts at $60 cost per lead
- Enterprise retainer: Starts at $30 cost per lead
- Take The Course: Digital Zone
6. ABM Fundamentals: A Virtual Training Course (Momentum ITSMA)

This ABM training course provides a foundation in account-based marketing strategies focusing on stakeholder profiling, buyer persona development, and demand generation. It combines interactive eLearning, real-world case studies, and practical exercises to build essential skills for targeting strategic accounts.
- Who It’s For: Marketing professionals and teams
- Topics Covered:
- Core ABM concepts
- Strategic account management
- Customer relationship building
- Right accounts selection
- Identify key factors driving target accounts
- Prioritize and execute effective strategies
- Craft-tailored value propositions
- Execute integrated sales and marketing campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Member: $2,000
- Non-member: $2,500
- Take The Course: Momentum ITSMA
7. Account Based Marketing: B2B Marketing, Lead Generation (Udemy)

This course teaches B2B account-based marketing, focusing on targeting and engaging key accounts. It provides step-by-step guidance for building ABM campaigns to generate a strong pipeline. It also covers creating an ABM strategy with content and email nurturing to increase revenue and convert valuable accounts.
- Who It’s For: B2B marketers
- Topics Covered:
- Lead generation strategies
- Target account conversion
- Marketing and sales alignment
- Execute an ABM ad campaign on LinkedIn
- Create a targeted list through multiple methods
- Track performance with advanced ABM-style funnels
- Identify and utilize key influencers within target accounts
- Integrate cold email and other tactics into ABM campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 5 hours and 40 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $59.99
- Take The Course: Udemy
8. ABM Playbook 2.0: New Practical On-Demand Course (Full-Funnel)

This course provides a step-by-step guide to designing and launching ABM programs for B2B companies with long sales cycles. It includes practical playbooks, templates, and real campaign examples to improve account targeting and marketing-sourced revenue.
- Who It’s For: B2B marketers and sales professionals looking to develop effective ABM programs
- Topics Covered:
- Practical ABM strategies
- Account targeting
- Campaign execution
- ICP and account list building
- Scaling ABM
- Build a cohesive ABM and demand gen function
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 6 to 12 weeks
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Full-funnel ABM: $349 (lifetime access)
- Full-Funnel ABM Playbook 2.0 + ABM on LinkedIn: $497 (lifetime access)
- Take The Course: Full-Funnel
9. Account-Based Marketing: The ABM Blueprint for B2B Success (Course Glide)

This course teaches you how to align sales and marketing, set relevant KPIs, and build long-term account relationships. The course also has a section on ABM tools, campaign optimization and how to nurture high-value accounts.
- Who It’s For: B2B marketers, marketing professionals, sales professionals, business owners and executives, and individuals who want to learn about B2B marketing best practices
- Topics Covered:
- ABM strategy development
- Target account management
- Success measurement
- Build the foundation for ABM
- Strategy and target account selection
- ABM campaign execution
- ABM technology and analytics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 2 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: Basic grasp of marketing concepts and terminology
- Price: $19.99
- Take The Course: Udemy
10. Account-Based Marketing (CXL)

Mason Cosby is an ABM legend, and his course is a great primer for any beginner to account-based marketing (ABM). He focuses on how you define your Ideal Customer Profile (ICP), picking the right type of ABM for your business, and executing integrated campaigns.
- Who It’s For: Marketers looking to specialize in ABM, B2B marketers, sales and account managers, marketing operations, and campaign managers
- Topics Covered:
- Marketing alignment
- Defining ABM and its benefits
- Creating an Ideal Customer Profile (ICP)
- Developing tiered account strategies
- Planning multi-threaded, multi-channel campaigns
- Leveraging ABM tools and technology
- Measuring and optimizing ABM initiatives
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 3 hours
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price:
- Single Course Fee: $299.00 (one-time payment for permanent access)
- Monthly All-Access: $289.00 per month (billed monthly + tax if applies)
- Quarterly All-Access: $177.00 per month ($529.00 billed monthly + tax if applies)
- Annual All-Access: $100.00 per month ($1,199.00 billed annually + tax if applies)
- Take The Course: CXL
11. Account Based Marketing (LinkedIn Marketing Labs)

This course focuses on enhancing skills in account-based marketing (ABM) strategies to engage top-tier prospects effectively. It covers creating personalized marketing approaches that resonate with high-quality buyers to drive business growth. By the end of the course, participants will have a practical ABM framework to achieve goals and maximize ROI.
- Who It’s For: Professionals using LinkedIn for marketing, and B2B marketers
- Topics Covered:
- Understanding the ABM framework
- Delivering relevant content to high-value buyers
- Navigating complex buying journeys
- Measuring ROI and optimizing campaigns
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 40 minutes
- How Many Hours Of Instruction: 40 minutes
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Marketing Labs
12. Account Based Marketing (ABM) 2024 - B2B Marketing Strategy (Udemy)

This course focuses on foundational account-based marketing (ABM) strategies for engaging high-value B2B clients. It teaches the B2B digital marketing tactics and tools you need to develop effective campaigns with measurable outcomes.
- Who It’s For: B2B marketers looking for updated strategies, B2B sales teams, digital marketers, modern and traditional marketers, salespersons, and account managers
- Topics Covered:
- B2B marketing strategies
- Account engagement techniques
- Account-based marketing definition
- Target account list creation
- Account-based advertising tool
- FIRE methodology definition
- Technologies and applications required for ABM
- Piloting account-based marketing
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 hours and 34 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements:
- Marketing or sales knowledge
- Experience in B2B marketing or sales recommended
- Suitable for digital, inbound, and demand generation marketers
- Price: $74.99
- Take The Course: Udemy
13. ABM Essentials Training (B2B Marketing)

This course provides a detailed walkthrough of the six-stage ABM process, focusing on practical implementation and adoption in organizations. It includes templates, case studies, and tools that help you embed ABM strategies in your organization.
- Who It’s For: Marketing professionals, beginners in the ABM journey, marketing, and sales professionals
- Topics Covered:
- Essential ABM practices
- Strategy development
- Account targeting
- Accounts selection and segmentation
- Use of research and insight effective
- Six-stage ABM processes
- Guideline agendas for ABM strategies
- Successful ABM programs case studies
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 2 days
- How Many Hours Of Instruction: 3 hours per day
- Eligibility Requirements: None
- Price: £799 (excluding VAT)
- Take The Course: B2B Marketing
14. ABM - Account Based Marketing To Get The Biggest 5% Clients (Udemy)

This course teaches how to use account-based marketing (ABM) strategies to target and secure the top clients. It combines inbound and outbound approaches to create personalized sales campaigns and maximize revenue from your target account list.
- Who It’s For: Marketers targeting large clients entrepreneurs and B2B salespeople
- Topics Covered:
- High-impact ABM tactics
- Client acquisition strategies
- Tailored marketing approaches
- Inbound marketing definition
- Sales team and marketing team alignment
- Principles of SEO
- Networking to get ABM leads
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 1 hour and 48 minutes
- How Many Hours Of Instruction: Self-paced
- Eligibility Requirements: None
- Price: $49.99
- Take The Course: Udemy
15. Account-Based Marketing (MarketingProfs)

This course provides a comprehensive framework for creating account-based marketing campaigns tailored to address the specific pain points of key decision-makers. It focuses on planning, delivering personalized experiences, and measuring success across target accounts.
- Who It’s For: B2B marketers aiming to build effective ABM campaigns
- Topics Covered:
- Selecting and prioritizing target accounts
- Mapping leads to accounts and auditing data
- Personalizing outreach for decision-makers
- Choosing the best channels for content delivery
- Setting up pilot programs and tracking success metrics
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 4+ hours
- How Many Hours Of Instruction: 4+ hours
- Eligibility Requirements: None
- Price:
- Learning path: $195
- PRO subscription: $395
- Take The Course: MarketingProfs
16. ABM Bootcamp (B2B Academy)

This course teaches marketers to use account-based marketing to reach high-value accounts. It includes peer learning, real-time feedback, and strategies for leveraging digital sales channels for lead generation. The course also introduces ABM tools that help improve your marketing workflow.
- Who It’s For: Marketers seeking advanced ABM skills, business owners, sales and marketing managers, business development managers, and growth hackers and enablers
- Topics Covered:
- Advanced ABM techniques
- Campaign execution
- Customer engagement
- Identify accounts
- Predictive planning
- Engage targets
- Orchestrate channels
- Value-based selling
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 8 weeks
- How Many Hours Of Instruction: 1 hour per week
- Eligibility Requirements: None
- Price: $1,250
- Take The Course: B2B Academy
17. Live Workshop: Account Based Marketing (LinkedIn Marketing Labs)

This course focuses on how to use LinkedIn to target high-value accounts effectively. It's an interactive course and you'll get the chance to practice what you learn.
- Who It’s For: Professionals seeking interactive learning, experienced marketers, salespeople, in-house marketers, sales managers, business development, and business decision-makers
- Topics Covered:
- ABM strategies
- LinkedIn marketing tools
- Achieve marketing and sales alignment
- Select and segment accounts
- Engage the entire buyer committee
- Personalize content for the audience
- Online, In-Person, or Both? Online
- Exam Required? No
- Duration: 60 minutes
- How Many Hours Of Instruction:
- 50 minutes (instructor-led session)
- 10 minutes (live Q and A)
- Eligibility Requirements: None
- Price: Free
- Take The Course: LinkedIn Marketing Labs
What’s Next?
In addition to courses, we have other resources that can help you improve your ABM skills, including this collection of account-based marketing campaign examples you can use as inspiration. Or this list of the best ABM certifications.
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