As a marketing manager, you face constant challenges like limited budgets, time constraints, and the need for personalized customer interactions. Marketing automation software can help, but it’s possible that HubSpot Marketing doesn't quite fit your needs.
As a result, you might be looking for a solution that offers better customization, fits your budget, or aligns more closely with your industry requirements.
In my experience, it's vital to find a tool that matches your team's goals and workflows. To help you get started, I reviewed and tested the best HubSpot alternatives, focusing on features, costs, and user experiences.
In this article, I'll guide you through the top picks and help you find the right fit for your marketing strategy.
What Is HubSpot Marketing?
HubSpot Marketing is a marketing automation software that helps businesses attract, engage, and delight customers. It’s used by marketing professionals, sales teams, and business owners for its email marketing, lead nurturing, and analytics features. This helps teams target the right audience, manage leads, and measure campaign success.
Overall, HubSpot Marketing offers a user-friendly platform to enhance your marketing efforts and drive growth.
HubSpot Marketing Alternatives Comparison Table
This comparison table summarizes pricing details for my top HubSpot Marketing alternative selections:
| Tool | Best For | Trial Info | Price | ||
|---|---|---|---|---|---|
| 1 | Best for personalized email marketing | Free plan available | From $20/month | Website | |
| 2 | Best for customer journey mapping | 14-day free trial | From $199/month | Website | |
| 3 | Best for small business automation | 14-day free trial | From $15/month (billed annually) | Website | |
| 4 | Best for data-rich marketing teams | Free demo available | From $29/month | Website | |
| 5 | Best for advanced customer engagement | Free demo available | Pricing upon request | Website | |
| 6 | Best for data-driven strategies | Free demo available | Pricing upon request | Website | |
| 7 | Best for Agile marketing automation | Free demo available | From $900/month | Website | |
| 8 | Best for predictive marketing analytics | Free demo available | From $1,500/month (billed annually) | Website | |
| 9 | Best for targeted email campaigns | Free demo available | Pricing upon request | Website | |
| 10 | Best for omnichannel marketing | Free demo available | Pricing upon request | Website |
Why Trust Our Software Recommendations
6,700+
Reviews
20
Industry experts
16+
Evaluation factors
14
Years
Our team has been testing and reviewing software since 2012. As marketing leaders ourselves, we know how difficult—and important—it is to choose the right software.
For this guide, we evaluated tools using hands-on testing and independent research, scoring tools using our selection criteria.
Our reviews reflect our human editorial judgment, not a sales pitch.
Expert reviewers:
Gui DrusinaCreative Director- Shriya GhateSenior Marketing Lead
Amanda JacquesMarketing Ops Leader
Best HubSpot Marketing Alternatives Reviews
Below are my detailed summaries of the best HubSpot Marketing alternatives that made it onto my shortlist. My reviews look at each tool’s key features, pros & cons, integrations, and ideal use cases to help you find the best one.
Best for personalized email marketing- Free plan available
- From $20/month
Visit WebsiteCustomer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Klaviyo enables tailored emails with behavior-based segments and customizable automations. Klaviyo specializes in ecommerce-focused email and SMS marketing, allowing businesses to create tailored messages that drive higher engagement and conversion rates. It leverages data analytics to enable targeted campaigns, drawing from real-time customer behavior and historical interactions.
Why Klaviyo is a good HubSpot Marketing alternative: Klaviyo uses customer data to create dynamic, behavior-based segmentation, ensuring your emails are highly relevant. The platform offers pre-built automation flows, such as welcome series and abandoned cart reminders, that you can customize to suit your audience. Additionally, the software’s A/B testing feature optimizes email content for better open and click rates, while its predictive analytics help forecast customer lifetime value, aiding in strategic planning.
Standout features & integrations:
Features include drag-and-drop email builders for easy campaign creation, pre-built automation templates to save time, real-time tracking that provide insights into customer engagement, and SMS marketing to reach customers through multiple channels.
Integrations include Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Facebook, Stripe, Google Ads, WordPress, and Zapier.
Pros and Cons
Pros:
- Real-time customer analytics
- Behavioral tracking features
- Advanced segmentation capabilities
Cons:
- Limited A/B testing options
- Basic social media tools
Best for customer journey mapping- 14-day free trial
- From $199/month
Visit WebsiteCustomer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Ortto enables advanced journey mapping with unified data, workflows, and insights. Ortto offers a visual and intuitive interface for designing personalized workflows across multiple channels. It facilitates real-time insights and analytics to create tailored customer experiences and improve customer journey mapping.
Why Ortto is a good HubSpot Marketing alternative: Ortto offers advanced customer journey mapping through designing workflows across email, SMS, and in-app messaging. It combines customer data into a unified platform, enabling real-time insights that help you tailor each step of the customer journey. You can also track, analyze, and optimize customer interactions, ensuring campaigns resonate with your audience.
Standout features & integrations:
Features include customizable dashboards that let you visualize key metrics in one place, analytics tools that make it easy for your team to track campaign performance and identify trends over time, advanced segmentation to target customers based on behaviors, demographics, preferences, and A/B testing tools to optimize inbound marketing campaigns.
Integrations include Salesforce, Shopify, Slack, Stripe, WordPress, Google Analytics, Facebook, Twitter, LinkedIn, and Zapier.
Pros and Cons
Pros:
- Multi-channel campaign support
- Real-time analytics dashboard
- Visual journey builder
Cons:
- Limited lead nurturing features
- Limited A/B testing features
Learn more about Ortto:
Best for small business automation- 14-day free trial
- From $15/month (billed annually)
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
ActiveCampaign simplifies automation for small businesses and startups with multi-channel support. ActiveCampaign enhances customer engagement and sales processes for small to medium-sized businesses. It offers key business functions such as email marketing, customer relationship management (CRM) integration, and sales automation to streamline operations.
Why ActiveCampaign is a good HubSpot Marketing alternative: ActiveCampaign provides automation tools that help small businesses manage repetitive tasks, like follow-up emails and customer segmentation. Its automation workflows are easy to set up, and its email marketing and CRM features offer a personalized touch to customer communication. Additionally, it delivers consistent communications across multiple channels and provides detailed performance analytics.
Standout features & integrations:
Features include advanced segmentation for targeted marketing, predictive sending to optimize email delivery times, and event tracking for understanding customer behavior. It also provides a drag-and-drop email builder and lead scoring to prioritize outreach efforts.
Integrations include Shopify, WordPress, Salesforce, Facebook, Slack, Zapier, Google Analytics, PayPal, Eventbrite, and WooCommerce.
Pros and Cons
Pros:
- Lead scoring functionality
- Behavioral segmentation tools
- Advanced automation builder
Cons:
- No visual journey mapping
- Limited landing page builder
Learn more about ActiveCampaign:
Best for data-rich marketing teams- Free demo available
- From $29/month
Visit WebsiteCustomer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Delivra enables personalized content, audience segmentation, and email-SMS integration. Delivra simplifies email and SMS campaigns through an intuitive drag-and-drop editor and visual workflow builder. Its personalization features include code-free dynamic content and conditional web forms for targeted messaging.
Why Delivra is a good HubSpot Marketing alternative: Delivra’s data-driven personalization features let you customize content for each recipient, ensuring your messages resonate and drive engagement. It offers conditional logic tools for precise audience segmentation, automated campaigns based on behaviors, time, or other specific triggers. The software also provides multichannel communication strategies for integrating email and SMS into marketing workflows.
Standout features & integrations:
Features include a drag-and-drop editor for easy email creation, advanced reporting tools to measure campaign success, advanced audience segmentation, customizable web forms, and pre-scheduled campaign testing to optimize your message delivery.
Integrations include Salesforce, Shopify, Magento, Google Analytics, Facebook, Twitter, Eventbrite, WordPress, Zapier, and Slack.
Pros and Cons
Pros:
- Custom automation rules
- Flexible automation workflows
- Personalized content options
Cons:
- Basic lead scoring features
- Limited multichannel automation
Learn more about Delivra:
Best for advanced customer engagement- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Iterable enables personalized campaigns with segmentation, analytics, and multi-channel tools. Iterable helps businesses create unified customer experiences by leveraging real-time data and AI-driven insights. It allows personalized and dynamic customer engagement throughout the entire lifecycle.
Why Iterable is a good HubSpot Marketing alternative: Iterable offers a flexible workflow builder, allowing you to build personalized marketing campaigns. You can create unified campaigns across email, SMS, push notifications, and in-app messaging and leverage audience segmentation to target customers based on behavior. It also offers powerful analytics that give your team insights into campaign performance, helping you optimize strategies.
Standout features & integrations:
Features include data feeds for real-time updates, event-triggered campaigns for timely customer interactions, experimentation tools that enable you to test different marketing strategies, and lifecycle journey mapping to help you visualize customer interactions over time.
Integrations include Salesforce, Marketo, Shopify, Segment, Facebook, Twitter, Google Analytics, Amazon S3, Snowflake, and Looker.
Pros and Cons
Pros:
- Comprehensive A/B testing
- Advanced segmentation capabilities
- Efficient campaign management
Cons:
- Requires HTML expertise
- No built-in lead generation forms
Learn more about Iterable Nova Agent:
Best for data-driven strategies- Free demo available
- Pricing upon request
Visit WebsiteCustomer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
SALESmanago uses AI and data to personalize campaigns and predict strategies. SALESmanago helps marketing teams acquire, convert, and engage customers through data-driven strategies. It offers tools that provide deep customer insights and personalization, enabling businesses to craft individualized strategies aligned with goals and challenges.
Why SALESmanago is a good HubSpot Marketing alternative: SALESmanago’s customer data platform allows your team to consolidate and analyze insights from multiple sources, enabling precise audience segmentation. Its AI-powered tools create personalized campaigns, automate workflows, and deliver campaigns matching customer needs. Additionally, the software’s predictive analytics gives actionable forecasts for crafting strategies.
Standout features & integrations:
Features include advanced lead scoring to prioritize outreach, real-time behavior tracking to understand customer actions, and dynamic content recommendations for personalized marketing. It also offers a customer data platform to unify customer information for better insights.
Integrations include Facebook, Google Ads, Shopify, Salesforce, Magento, WooCommerce, WordPress, LinkedIn, Twitter, and Mailchimp.
Pros and Cons
Pros:
- Omnichannel campaign management
- Behavioral analytics insights
- Advanced customer segmentation
Cons:
- Limited social media tools
- Complex user interface
Learn more about SALESmanago:
Best for Agile marketing automation- Free demo available
- From $900/month
Visit WebsiteCustomer Rating:4.1/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
Act-On simplifies campaigns with real-time analytics and automated lead scoring. Act-On helps businesses create, measure, and refine campaigns efficiently. It offers tools for email marketing automation, lead generation, and analytics, enabling marketers to plan, launch, and optimize programs effectively.
Why Act-On is a good HubSpot Marketing alternative: Act-On offers drag-and-drop email builders, customizable workflows, and pre-built templates for launching campaigns. Its advanced analytics lets you monitor and adjust strategies in real time, providing insights into campaign performance and customer behavior. Along with this feature, the software’s automated lead management, scoring, and nurturing ensure you’re targeting the right audience and optimizing your funnels for better conversion rates.
Standout features & integrations:
Features include adaptive sending, which optimizes email delivery timing based on user behavior, behavioral tracking for understanding customer interactions, automated webinar management, dynamic segmentation, and landing page creation tools.
Integrations include Salesforce, Microsoft Dynamics, SugarCRM, Zoho CRM, Slack, Google Analytics, Shopify, Eventbrite, GoToWebinar, and WordPress.
Pros and Cons
Pros:
- Adaptive forms functionality
- Automated social media publishing
- Advanced lead scoring
Cons:
- Restricted A/B testing options
- Limited email template designs
Learn more about Act-On:
Best for predictive marketing analytics- Free demo available
- From $1,500/month (billed annually)
Visit WebsiteCustomer Rating:4.9/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.
InfiniGrow leverages AI for forecasting, budget simulation, and revenue impact analysis. InfiniGrow is for B2B marketing teams that unify marketing, sales, and financial data. It enables businesses to analyze the revenue impact of their marketing features and plan budget allocations to achieve maximum performance and improve ROI.
Why InfiniGrow is a good HubSpot Marketing alternative: InfiniGrow uses AI to analyze historical data and forecast campaign outcomes. You can simulate different budget scenarios, allocate resources to the most impactful channels for maximum return, and use marketing performance insights for real-time adjustments. Plus, its unified platform connects marketing, sales pipeline management, and financial data, enabling you to measure the revenue impact of your efforts.
Standout features & integrations:
Features include advanced budget allocation tools that let you see the impact of your spending in real-time, what-if analysis to help you test different marketing strategies before committing resources, and detailed revenue attribution to understand how each channel contributes to your goals.
Integrations include Salesforce, HubSpot, Google Analytics, Marketo, Facebook Ads, LinkedIn Ads, Google Ads, Twitter Ads, Mailchimp, and Slack.
Pros and Cons
Pros:
- Predictive performance forecasting
- Automated multi-touch attribution
- Real-time data exploration
Cons:
- Restricted lead tracking options
- Limited customer data segmentation
Learn more about InfiniGrow:
Adestra enables precise targeting, personalized journeys, and detailed email analytics. Adestra’s advanced segmentation capabilities allow marketers to tailor messages based on demographics, behavior, and engagement levels. Its AI-powered features, such as personal delivery time optimization, ensure emails reach recipients at the most effective times.
Why Adestra is a good HubSpot Marketing alternative: Adestra delivers precise email targeting through advanced segmentation and tailored content creation. Its drag-and-drop journey builder makes it easy to map personalized customer journeys based on user behavior. Additionally, its detailed reporting and analytics help you monitor email performance and refine campaigns effectively.
Standout features & integrations:
Features include interactive email templates to enhance engagement, email heatmap analytics to track user interactions visually, and in-depth A/B testing tools to improve campaign effectiveness.
Integrations include Salesforce, Adobe, Google Analytics, Microsoft Dynamics, Shopify, Magento, WordPress, Eventbrite, Facebook, and Twitter.
Pros and Cons
Pros:
- Scalable for large campaigns
- Flexible email editor
- Advanced reporting tools
Cons:
- Basic lead nurturing capabilities
- Limited A/B testing options
Learn more about Adestra :
Best for omnichannel marketing- Free demo available
- Pricing upon request
Zeta Marketing Platform unifies data, personalizes content, and designs customer journeys. Zeta Marketing Platform provides omnichannel marketing, allowing brands to deliver personalized experiences across various devices and channels. It focuses on data management, customer acquisition, and AI-driven personalization to enhance marketing strategies.
Why Zeta Marketing Platform is a good HubSpot Marketing alternative: Zeta Marketing Platform excels in providing a unified customer view through its Customer Data Platform (CDP+), which combines disparate data into cohesive profiles. Its AI-driven personalization delivers tailored content across email, mobile, and social media channels which optimizes customer engagement. Additionally, the software’s Experience Builder allows you to design customer journeys and enhance the client interaction process.
Standout features & integrations:
Features include a no-code data management interface for easy handling of customer data, a Campaign Manager for executing marketing strategies, audience explorer to help in creating targeted audience segments, and detailed reporting to track performance across all channels.
Integrations include Salesforce, Google Analytics, Facebook Ads, LinkedIn, Twitter, Adobe, Oracle, SAP, Microsoft Dynamics, and Amazon Web Services.
Pros and Cons
Pros:
- Omnichannel campaigns
- Predictive audience segmentation
- AI-driven customer insights
Cons:
- Basic social media management features
- Complex integration processes
Learn more about Zeta Marketing Platform:
Other HubSpot Marketing Alternatives
Here are some additional HubSpot Marketing alternatives that didn’t make it onto my shortlist, but are still worth checking out:
- 11Plezi Best for B2B content management
- 12Salesforce Marketing CloudBest for AI-driven personalization
- 13Creatio CRMBest for campaign management
- 14OutreachBest for sales engagement automation
- 15BloomreachBest for ecommerce personalization
- 16Zoho Marketing PlusBest for integrated marketing tools
- 17BrevoBest for transactional email delivery
How I Evaluate HubSpot Marketing Alternatives
I evaluate these tools in two layers: core must-haves like behavioral email automation and lead scoring, and differentiators like pricing scalability and ABM that determine fit for your team.
Core Functionality (Table Stakes For This List)
When I'm selecting tools for my list, I rank each one on a scale from 0 (does not offer the functionality) to 5 (excels in this area) for each core functionality listed below. Then, I calculate the tool's total score into a percentage. Each tool needs to achieve a minimum total score of 75% to be considered for inclusion.
- Email Marketing & Automation: I evaluate each tool's workflow builder for multi-step sequences triggered by actions like form fills, link clicks, or inactivity over a set period.
- Lead Management & CRM: Each platform should let you capture, score, and track leads through lifecycle stages so marketing and sales teams share one view of the funnel.
- Landing Pages & Forms: I check for drag-and-drop builders that support A/B testing and conditional form logic.
- Marketing Analytics & Reporting: Dashboards should go beyond open and click rates to show conversion paths, campaign comparisons, and funnel performance in a single view.
- Multi-Channel Campaign Management: I look for platforms that coordinate campaigns across at least email plus two other channels like SMS, social posting, or paid ad retargeting.
- Segmentation & Personalization: The tool should support dynamic segments based on behavior and contact attributes, enabling personalized content blocks within emails and landing pages.
Once I have a list of tools that meet this criteria, I consider what sets each platform apart.
Differentiating Factors (What Sets Vendors Apart)
Here's how I compare and contrast different vendors:
Standout Features
Revenue attribution matters when your team needs to prove which campaigns actually drive the pipeline. I look for platforms that connect marketing touches to closed deals across the full buyer journey. Visual journey builders are another differentiator—tools like ActiveCampaign and Brevo let you map conditional paths across email, SMS, and ads in one canvas. I also evaluate AI content generation for drafting subject lines and email copy, which speeds up campaign production for lean teams.
Beyond Features
Pricing model is often the main reason teams explore HubSpot alternatives, so I evaluate how each vendor structures costs as contact lists grow. A platform that's affordable at 5,000 contacts but doubles in price at 25,000 creates real budget problems. Integration ecosystem also matters—I check for native CRM connections like Salesforce or Pipedrive, plus API access for custom builds. Finally, I consider migration support, since moving years of workflows, templates, and contact data to a new platform can stall a team for weeks without proper tooling.
Why Look for a HubSpot Marketing Alternative?
While HubSpot Marketing is a valuable marketing automation software, there are several reasons why some users seek out alternative solutions. You might be looking for a HubSpot Marketing alternative because…
- You need more flexible pricing options
- Your team requires industry-specific features
- You want better customer support in your region
- Your business needs simpler integration with existing tools
- You find the learning curve too steep for your team
- Your focus is on a smaller market segment
If any of these sound like you, you’ve come to the right place. My list contains several marketing automation platform options better suited for teams facing these challenges looking for alternative solutions.
HubSpot Marketing Alternatives Key Features
Here are some of the key features of HubSpot Marketing that your alternative needs to successfully help you contrast and compare what alternative solutions offer:
- Marketing Automation: Uses AI-driven marketing automation tools to create streamlined marketing campaigns that save time and enhance efficiency for your team.
- Lead Generation: Converts website visitors into potential customers with tools designed to capture and manage leads effectively.
- Content Management: Easily creates, organizes, and distributes tailored content to engage your audience and maintain consistency.
- Customer Data Management: Centralizes customer information in one platform, improving collaboration and decision-making within your team.
- AI Integration: Enhances platform functionalities with AI to provide personalized customer experiences.
- Scalability: Supports growth with flexible pricing plans that cater to businesses of all sizes, ensuring you can scale as needed.
- Email Marketing Tools: Simplifies the creation and optimization of personalized email campaigns to boost engagement with your audience.
- Social Media Management: Manages your campaigns centrally, allowing for consistent branding and messaging across platforms.
- Analytics and Reporting: Accesses built-in analytics tools to make data-driven decisions and optimize your marketing strategies.
- Custom Dashboards: Integrates data from various apps for comprehensive reporting and insights tailored to different project management needs.