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With so many different webinar software solutions available, figuring out which is right for you is tough. You know you want to bridge the gap between speaker and audience, regardless of location, fostering real-time communication, learning, and collaboration—but now need to figure out which platform is best. I've got you! In this post, I'll help make your choice easy, sharing my personal experiences using dozens of different webinar tools with brands of all sizes, with my picks of the best webinar software overall

What Is Webinar Software

Webinar software is a streamlined, digital tool designed for hosting online seminars. It enables users to present, share, and interact with a remote audience efficiently. Key features include live broadcasting, interactive elements like chat and polls, and the ability to handle large audiences. The purpose is to simplify remote communication, making it ideal for educational, business, and promotional activities.

Overviews Of The 10 Best Webinar Software

Here are the overviews of the best webinar software I evaluated to help you choose the best one for your business.

Best hassle-free webinar tool

  • 14-day free trial
  • From $41.58/month, billed annually
Visit Website
Rating: 4.7/5

Demio is a browser-based webinar software that provides a hassle-free webinar experience for hosts and audiences.

Why I picked Demio: The platform helps users create webinars for a variety of purposes and is designed for marketers to sell their products and services. With Demio, you can easily create simple live and on-demand webinars and use existing webinar footage to develop automated webinars. Demio is a helpful option for beginners and those who aren’t experienced in using complex interfaces with a significant number of settings.

Demio Standout Features and Integrations

Standout features include automated webinar recording to help you if you forget to hit the record button. Demio also enables you to enhance engagement with your webinars through audience polls, calls-to-action, handouts, and launch offers.

Integrations include connections with tools to help increase efficiency, such as ActiveCampaign, AWeber, ConvertKit, Drip, GetResponse, HubSpot, Keap, Marketo, Ontraport, Salesforce, and other software options. You can also use a paid Zapier account or Demio’s API to create custom integrations between the platform and your current systems.

Pros and cons

Pros:

  • Excellent audience insights
  • Intuitive public chat feature
  • Simple, hassle-free webinar tool

Cons:

  • No customizable background capabilities
  • Needs more social media integration

Best for large organizations

  • 7-day free trial
  • From $49/organizer/month
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Rating: 5/5

GoToWebinar is a popular webinar platform that provides many valuable features for large organizations to help plan, promote, host, and analyze online events.

Why I picked GoToWebinar: If you’re working within a large organization, GoToWebinar is most suitable for your needs because it helps reduce the clutter and confusion that occurs when organizing large-scale webinars and reach more people. GoToWebinar can help you whether you’re hosting live or pre-recorded webinars and provides helpful tools that will enhance webinar engagement. For example, you can measure your webinar’s success live during the event through the real-time engagement dashboard.

GoToWebinar Standout Features and Integrations

Standout features include the ability to turn high-performing webinars into high-quality content that key audiences want to watch repeatedly. You can also create channels that host all previous webinar videos and help people who want to follow your content but aren’t familiar with your organization.

Integrations include connections with some of the most popular applications used by large organizations, such as AWeber, Clio, HubSpot, Leadpages, Marketo, Okta, Salesforce, Unbounce, Zendesk, Zoho CRM, and other software options. If you need custom integrations with your current systems, you can use a paid Zapier account or GoToWebinar’s API.

Pros and cons

Pros:

  • User-friendly and intuitive
  • Worldwide accessibility
  • Excellent video and audio quality

Cons:

  • Email reminder editor is complex
  • Doesn’t work on web browsers

Best free webinar softwar

  • From $4.20/user/month
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Rating: 4.5/5

Google Meet provides a free platform that enables marketing teams to hold webinars and online events.

Why I picked Google Meet: The platform is part of Google’s Workspace platform, allowing you to invite up to 250 attendees. When using Google Meet, you can enable screen sharing, which empowers you to make engaging presentations from other Google applications, such as Slides, Docs, Drawings, and Sheets. Google Meet can adjust automatically to ensure you're always streaming high-quality audio and video - and best of all, it's free.

Google Meet Standout Features and Integrations

Standout features include the ability to create unlimited webinars, up to 300 hours per meeting. Every webinar hosted on Google Meet is saved to Google Drive, allowing everyone to review recordings with proper access.

Integrations include connections with systems such as Desktop.com, Fireflies.ai, Flowtrace, Freshteam, Gong.ai, Google Contacts, Otter.ai, Pipedrive, SalesDeck, Salesmate, and other software options. You can also create custom integrations with a paid Zapier account.

Pros and cons

Pros:

  • Easy to use
  • Excellent webinar quality
  • Free to use

Cons:

  • Limited features
  • Lacks customization options

Best for hosting webinars on social media

  • Free forever plan
  • From $149.90/year/license
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Rating: 4.5/5

Zoom is a customizable webinar software that enables marketing teams to host live events across various social media channels.

Why I picked Zoom: As a marketer, you understand the significant success organizations have with social media campaigns. With Zoom, you can combine social media strategies with webinar capabilities by hosting these events across various networks. Zoom allows you to stream webinars on Facebook, where you can give your webinars custom names and decide whether you’re live streaming from a personal account, fan page, or group; hosting webinars on YouTube requires an account to be enabled for live streaming.

Zoom Standout Features and Integrations

Standout features include interactive capabilities such as polls, Q&As, and live chat to help you engage attendees. Zoom also provides closed captioning to help attendees who are hard of hearing or using devices on mute.

Integrations include connections with popular business tools and applications, such as Asana, Gong.io, HubSpot CRM, Jotform, Microsoft Teams, monday.com, Pipedrive, Salesforce, Slack, Zendesk, and other software options. You can also use Zoom’s API and a paid Zapier account to create custom integrations.

Pros and cons

Pros:

  • Flexible for any business size
  • Good user interface
  • Easily organizes webinars

Cons:

  • Events over 40 minutes require a paid plan
  • Can be glitchy

Best for Zoho users

  • 14-day free trial
  • From $3 USD/host/month for meetings with 10 participants
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Rating: 4.5/5

Zoho Meeting is a webinar software that’s best suited for businesses that are already using Zoho products because it effectively integrates with the rest of the Zoho suite.

Why I picked Zoho Meeting: The platform is a browser-based webinar software that helps you to host video conferences or webinars. Zoho Meeting is a part of the Zoho product suite that will enable you to connect the platform with the vendor’s other products, such as CRM, marketing, management, and other various tools. With Zoho Meeting, you can host recurring webinars, schedule webinars, and invite guest speakers for your online events.

Zoho Meeting Standout Features and Integrations

Standout features include tools that allow you to export detailed webinar analytics in XLS and CSV formats. Zoho Meeting also provides customizable registration forms, helping you create perfect forms for your webinars.

Integrations include connections with other Zoho products, such as Zoho Campaigns, Zoho Connect, Zoho CRM, Zoho LandingPage, Zoho Mail, Zoho Marketing Automation, and Zoho Projects - and you can integrate with third-party tools such as Google Workspace, Microsoft Teams, and Slack. You can also use a paid Zapier account or the platform’s API to make custom integrations between Zoho Meeting and your current systems.

Pros and cons

Pros:

  • Excellent quality for lower budgets
  • Allows users to brand webinars
  • Effectively connects with other Zoho products

Cons:

  • Customer support needs work
  • Can be slow

Best for virtual conferences

  • Free demo available
  • Pricing upon request
Visit Website
Rating: 4.2/5

Webex is designed explicitly to manage conferences for team meetings, offer online training sessions, and provide remote support.

Why I picked Webex: What sets this apart from the rest of the webinar software options in this article is that Webex is best used for internal conferences with your teams. With Webex, you can communicate with employees via video meetings, events, and interactive presentations. You can host various live events and training sessions with chat and brainstorming tools for collaboration.

Webex Standout Features and Integrations

Standout features include an AI-powered meeting assistant that creates real-time transcriptions and develops post-meeting recaps, helping you focus on facilitating webinar discussions. Webex also offers accessibility capabilities, allowing people with disabilities to participate in meetings without any issues.

Integrations include connections with hundreds of industry-leading third-party applications to help you accomplish more, such as Constant Contact, Dropbox, Gong.io, Marketo, Microsoft Teams, Nimble, Salesloft, Slack, Todoist, Zendesk, and other software options. If you need custom integrations with your toolset, you can use Webex’s API or a paid Zapier account.

Pros and cons

Pros:

  • Helpful video captioning tools
  • Adjusts video quality based on internet speed
  • Excellent conferencing capabilities

Cons:

  • Lacks mobile capability
  • Complex user interface

Best for built-in email marketing tools

  • Free plan available
  • From $13.20/month
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Rating: 4.2/5

GetResponse is an online email marketing tool that provides webinar hosting capabilities to help businesses communicate with audiences and sell products and services.

Why I picked GetResponse: The platform is a popular email marketing tool used by thousands of marketing teams - and now your marketing team can use it to host online webinars. GetResponse allows you to schedule webinar campaigns for email subscribers, send reminders, and share the event on social media; you can also create registration pages to collect new emails and send automated thank-you messages. You can use GetResponse to run live and on-demand webinars with up to 1,000 live attendees, share the stage with multiple speakers, and manage unlimited webinars.

GetResponse Standout Features and Integrations

Standout features include quick scheduling tools that allow you to select dates and times and create unique URLs for webinars. GetResponse also offers analytics tools and reports detailing attendance response rates and other essential metrics.

Integrations include connections with top online tools and services, such as Google Analytics, HubSpot, Jotform, LiveAgent, OptiMonk, OptinMonster, Outgrow, ReferralRock, Salesforce, WordPress, and other software options. You can also use GetResponse’s API or a paid Zapier account to create custom integrations.

Pros and cons

Pros:

  • Detailed webinar analytics
  • Built-in landing page A/B testing
  • Quick customer support responses

Cons:

  • No questions allowed during replays
  • Reminder email tools are challenging to find

Best for customization

  • 90 days free trial
  • From $50/month
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Rating: 4/5

Adobe Connect helps marketing teams create consistent webinar experiences through customizable layouts, allowing them to set the stage and create robust experiences.

Why I picked Adobe Connect: I added Adobe Connect to this list because the platform helps you customize your webinar room and optimize it to meet your needs. You can use the tool’s various templates to customize your virtual layouts to make your webinars more visually appealing. Adobe Connect enables you to customize your webinars through functional windows called Pods; all you have to do is set the name, position, and size to create your layouts.

Adobe Connect Standout Features and Integrations

Standout features include a backstage area for hosts and presenters that allow them to add and edit webinars in real time. Adobe Connect also offers a live engagement dashboard, helping you gauge what audiences think about your online event.

Integrations include connections with third-party applications that extend the platform’s extensibility and efficiency, such as Acorn LMS, AudioOne, Canvas, Intellum Platform, KAMWISE, Krisp, LearnUpon, Moodle, MOS Chorus, SumTotal, and other software options.

Pros and cons

Pros:

  • Simple customization tools
  • Intuitive user interface
  • Excellent collaboration capabilities

Cons:

  • No clear pricing structure
  • Steep learning curve

Best for education features

  • 30-day free trial
  • From $25 USD/month for up to 25 users
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Rating: 3.9/5

ClickMeeting is a robust platform that helps marketing teams create educational webinars and reach out to customers for product training and marketing campaigns.

Why I picked ClickMeeting: If you have a product or service that requires some training to help customers understand their features and benefits, ClickMeeting has helpful tools for you to create training and classroom-style presentations. ClickMeeting does this by empowering you to create customizable waiting rooms with agenda layouts, presenter details, and file delivery. It also provides a suite of tools, including additional rooms, polls, and whiteboards.

ClickMeeting Standout Features and Integrations

Standout features include customized invites for audiences and registration pages with custom branding to simplify webinar signups. ClickMeeting also provides analytics tools that help you gather attendees’ opinions and reactions about your webinar and analyze these details to help you improve upcoming webinars.

Integrations include native connections with popular third-party applications like Dropbox, GetResponse, Google Analytics, Google Calendar, HubSpot, Keap, Moodle, Outlook, Pipedrive, Slack, and other software options. You can also create custom integrations with a paid Zapier account or ClickMeeting’s API.

Pros and cons

Pros:

  • Easy to use
  • Useful for webinars on desktop or mobile
  • Helpful customer support

Cons:

  • Sometimes, attendees have difficulty joining the platform
  • Can take time to learn at first

Best for small-scale webinars

  • 14-day free trial
  • From $24/month
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Rating: 2.9/5

WebinarNinja is an all-in-one webinar software that allows businesses to create small-scale webinars that connect with audiences and increase engagement while solidifying attendees’ experiences.

Why I picked WebinarNinja: The software is a popular all-in-one webinar platform you can use to create a variety of presentations, such as typical marketing webinars, events with multiple presenters per presentation, educational content, and more. WebinarNinja is a suitable option for marketing teams operating small-scale webinars for under 100 attendees. The software is cloud-based, so your audience can access your webinars from any web browser without downloading any applications.

WebinarNinja Standout Features and Integrations

Standout features include a media library that holds all of your videos, images, templates, and logos in a centralized area. WebinarNinja also provides statistics that help you measure attendance, engagement, and click-through rates and other vital details.

Integrations include native integrations with ActiveCapaign, AWeber, ClickFunnels, Constant Contact, ConvertKit, Drip, HubSpot, Instapage, Keap, Mailchimp, and other software options. You can also use a paid Zapier account to connect WebinarNinja with your current toolset.

Pros and cons

Pros:

  • Simple webinar setup
  • Excellent customer support
  • Extensive training available

Cons:

  • Some video quality issues
  • Direct software integrations are limited

The Best Webinar Software Summary

Tools Price
Demio From $41.58/month, billed annually
GotoWebinar From $49/organizer/month
Google Meet From $4.20/user/month
Zoom From $149.90/year/license
Zoho Meeting From $3 USD/host/month for meetings with 10 participants
WebEx Pricing upon request
GetResponse From $13.20/month
Adobe Connect From $50/month
ClickMeeting From $25 USD/month for up to 25 users
WebinarNinja From $24/month
Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

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Other Options

There’s a significant number of webinar software to choose from, and you might need extra help to find other options for your business. So, I added another brief list of webinar tools that are worth considering.

Selection Criteria For Webinar Software

Here’s a short summary of the main selection and evaluation criteria I used to develop my list of the best webinar software for this article:

Core Functionality

To make it on this list of webinar software, each option will provide specific core functionalities, despite their individual features, which may differ between each platform. Here are the core functionality each option offers that make them webinar software.

  • Allows users to host live webinars, which are virtual events conducted in real-time over the internet
  • Provides tools to engage and interact with the audience (chat, polling, screen sharing, emojis/reactions) 

Key Features

The best webinar software will offer some of the following features.

  • Planning and Marketing Tools: Many of the best webinar software will provide tools to help you schedule, plan, and market webinars; these capabilities can include CRM systems, connecting your existing mailing lists, pre-built webinar landing and registration page templates, and attendee analytics.
  • High-Definition Recording: Most webinar tools include live event recording in high definition to help you make the most of your webinar content.
  • Live Streaming: The ability to live stream webinars helps you maximize exposure and reach potential audiences; some tools enable businesses to set up live streaming across major social media platforms.
  • International Dial-In Numbers: To ensure attendees from around the world can access your webinars, many platforms provide international numbers for international audiences to dial and join your event from any location, regardless of their country.
  • Security: Webinar software will provide a sense of security to your business and audience by providing tools that protect data and secure connections, ensuring your company’s and attendees’ privacy is safe.
  • Analytics: Having features available that allow you to view the results of your webinars will help your business organize more effective future meetings and help you grow; you’ll be able to generate detailed reports with in-depth insights into your webinars’ statistics.

Usability

Using webinar software must be simple to ensure your needs are quickly met, no matter the size of the webinar you’re operating. So, to ensure you can make this happen for you and your team, I looked for options that are easy to learn and navigate. In cases where you can’t find a feature or something isn’t working as it should, I also evaluated webinar tools that offer a support team to help you via email, chatbot, or phone support.

Software Integrations

Marketing consists of automating processes and reporting on a strategy’s success, and I looked for webinar tools that make it easier to do that. The options on this list do this by offering a significant number of integrations, many of which you might be using already. Specifically, these platforms integrate with email automation and CRM tools.

Interactivity

To make your webinars more engaging, it’s essential to create interactive events for your audience. So, to ensure you can do this, I looked for webinar software that promotes interactivity between your business and attendees through various capabilities. These tools can include functionality such as Q&A sessions, polls, and live chat.

People Also Ask

The following are some of the most frequently asked questions people ask when searching for new webinar software.

How much does webinar software cost?

The final cost you can expect to pay for webinar software can vary significantly, with some tools offering free plans and others charging hundreds per month. The price is typically based on the number of people in your audience and the features included for each pricing tier. Webinar software usually structures its plans as pay-as-you-go or subscription-based. Pay-as-you-go charges a fee per webinar event, whereas subscription plans provide a specific number of webinars each month for a flat fee – some offer annual plans, which provide discounted rates compared to month-to-month plans. When signing up for these tools, you can expect to pay anywhere between $8/organizer/month and $89/month. Or, you can sign up with Google Meet for free.

What webinar software is easiest to use?

The easiest webinar to use will vary depending on your business requirements. I recommend WebinarNinja for small businesses because it’s an affordable, full-featured platform suitable for small businesses looking to run paid and free webinars. For larger enterprises, I suggest GoToWebinar because you can easily manage webinars with significant attendee numbers without any headaches. If you need an option that’s simple to implement, I recommend Demio because it can be set up in seconds and offers a user-friendly interface that beginner webinar creators can handle without needing any instruction manuals.

How can I use webinars in marketing?

It’s common for professionals to wonder how beneficial webinars are for marketing. Webinars are valuable for marketers in many different ways. Webinars are an effective content marketing strategy because everyone needs more information. Many people used to go to the library to get more details on a subject, but in today’s environment, you can jump on the internet and do an online search. You can use this to your advantage by creating webinars that help you teach your attendees valuable information – and to get access to your online webinar and learn more; your audience will need to provide their email addresses. Afterward, you can use these emails to follow up with attendees and promote your products or services.

Other Video Marketing Software Reviews

Implementing webinar software within your marketing strategy is one effective method to bring in new leads and customers. However, you can use some of the video marketing software in the following reviews to find other methods to amplify your marketing efforts.

The Takeaway

Webinars are excellent tools for your marketing toolkit, whether you’re a solo entrepreneur or a large enterprise. Determining the right webinar platform will help you leave a long-lasting impression on your audience and help you achieve business goals, making it essential to choose the right software that’s available.

Be sure to bookmark this article for future reference if you plan on taking time to make a final decision and if you need help finding other marketing software, such as the options in this list, sign up for The CMO newsletter.

Stephanie Hood
By Stephanie Hood

Stephanie Hood is an experienced marketing professional and Editor of The CMO. With nearly a decade spent as Marketing Manager at Discover Holidays and Executive Editor at VIVA Lifestyle & Travel, she built her career leading editorial and marketing teams and strategies that turn six-figure budgets into seven-figure profits. She now enjoys connecting with the world's top executives to learn their secrets to business success, and shares those insights right here with her community of like-minded professionals. Curious what she’s uncovered? Be sure to sign up for The CMO newsletter.