20 Best Video Email Marketing Software For 2024
10 Best Video Email Marketing Software Shortlist
Here's my pick of the 10 best software from the 20 tools reviewed.
Our one-on-one guidance will help you find the perfect fit.
There are seemingly countless video email marketing software solutions available, so figuring out which is best for you is tough. You know you want to capture attention more effectively than traditional text emails, offering a dynamic and visually appealing way to communicate with your audience—but now need to figure out which tool is the best fit. I've got you! In this post, I make things simple, leveraging my experience as a marketing expert, using dozens of different video email marketing tools, to bring you this shortlist of the best video email marketing software overall.
What Is Video Email Marketing Software?
Video email marketing software is a specialized tool that enables the embedding of videos into email campaigns. The purpose is to streamline the process of integrating video content into emails, enhancing the visual appeal and engagement potential of email communications. This software often includes features for easy video upload, customization of playback options, and tracking of viewer engagement metrics.
Overviews Of The 1 Best Video Email Marketing Software
I assessed each of the tools on this list and summarized their key features and what I think they do best to maximize your video email marketing campaigns.
HubSpot is an all-in-one platform that offers a comprehensive suite of tools for marketing, sales, and managing customer relationships.
Why I Picked HubSpot: With HubSpot, users can easily create, manage, and share video content directly within their email campaigns, leveraging features such as personalized video messages to enhance engagement and drive conversions. The platform's video analytics provide in-depth insights into viewer behavior, allowing marketers to track video performance and optimize their strategies accordingly. Additionally, HubSpot's video hosting supports embedding videos in emails without the need for external links.
Standout Features and Integrations
Features include integrated video creation tools with the ability to record and edit videos directly within the platform and A/B testing functionalities, allowing marketers to experiment with different video content and email formats. It also has comprehensive CRM integration to ensure that video engagement data is synced with customer profiles.
Integrations include Salesforce, Google Analytics, Mailchimp, Slack, Zapier, Microsoft Dynamics, Shopify, WordPress, Eventbrite, SurveyMonkey, Zendesk, QuickBooks, Stripe, Trello, Asana, GoToWebinar, and PandaDoc.
Pros and cons
Pros:
- Easy-to-use platform
- Powerful reporting on videos and other metrics
- Integrated marketing, sales, and CRM tools
Cons:
- Free version is very limited
- Pricing can get expensive when accessing advanced features
Vidyard is a system built for prospect engagement at every step of the way. Its ready-to-go video templates are available for prospecting and business introductions to sales demos and walkthroughs, making it a fitting tool for outbound sales reps.
Why I Picked Vidyard: I mainly chose this software because of its rich video template library. It empowers you to create content that puts a face to your brand, delivered right to your prospects' inboxes. I’ve found that this gives sales cycles a personal touch. Moreover, Vidyard’s templates focus on capturing and retaining outbound prospects. You can use them to create an intro banner for every video, and relevant sales videos that'll answer your prospects’ every question.
Standout Features and Integrations
Features include Vidyard’s prospect engagement tracking, the data of which you can sync with your CRM for more informed sales strategies. I’ve seen this work wonders for sales reps with zero video-making skills. Personally, my favorite feature is its two-in-one video editor and sharing tools that allow for live streaming to reach more leads at once.
Integrations include Facebook, Google Drive, Google Analytics, Gmail, Hootsuite, LinkedIn, Outlook, Salesforce, Slack, Twitter, YouTube, and Zoom.
Pros and cons
Pros:
- Ready-to-go templates
- Post videos directly from your CRM system
- Create personalized videos easily
Cons:
- Videos can take some time to load
- System can sometimes freeze up
Loom is a video communication software known for its screen recording, video editing, and sharing features. Suitable for asynchronous video meetings or presentations, Loom is a great choice for boosting outreach, sending client tutorials or demos, and quicker sales cycles.
Why I Picked Loom: I like this tool because of its availability on Chrome, Windows, Mac, iOS, and Android. Loom is accessible. Anyone can use it as a screen recorder, which makes it a good fit for churning out product demos, customer onboarding, and more. That said, Loom is best for content recording, especially with its high-tech video editing interface that makes videos look professional. After recording, Loom generates a shareable link to embed into your email campaigns. Overall, Loom is well qualified for communicating and connecting with leads and customers in a personable manner.
Standout Features and Integrations
Features include usable video templates for product features videos, async sales demos or meetings, or how-to guides: all so you can create custom, scalable videos for all your audience segments. I also enjoy the tools for increasing engagement by allowing viewers to click on custom in-video CTAs, react to, or comment on your videos.
Integrations include Asana, ClickUp, Confluence, Dropbox Business, GitHub, Gmail, Microsoft Teams, Slack, Trello, and ZenDesk Suite.
Pros and cons
Pros:
- Can exchange comments within a video
- Can email your video with a link to your recipient
- Easy to use
Cons:
- Limited editing capabilities
- Requires an internet connection
Quickpage is video message software with video email marketing functionality suited for sales reps. Its specific use-cases are the automotive and real estate industries, which require close client relationships to close big sales deals.
Why I Picked Quickpage: Most of the tools I recommend here are generalized for all industries, but Quickpage stands out for its tailored approach to automotive and real estate businesses. Its video tools aim to increase lead response rates for car sales. The video creation tool is meant for close communication with prospects with car appraisals, test driving, and follow-up videos. For real estate, Quickpage supports companies to send remote house showings and tours. Real estate agents can better showcase home features and reply to email inquiries with personal videos.
Standout Features and Integrations
Features that I enjoyed most is its screen recording interface with the added bonus of sharing important documents (i.e. car features, home feature sheets, etc.). That way, you can explain the documetns alongside the recording. I also liked that videos contain a live messaging feature so you can follow up with your recipients directly.
Integrations include Adobe Acrobat DC, Calendly, Chrome, ConvertKit, Facebook, Gmail, Salesforce, and Zapier.
Pros and cons
Pros:
- Ability to build a personalized slider of content
- Interface is easy to use and navigate
Cons:
- Slow video upload time
BombBomb is best for tailoring video messaging and automating video email outreach. I chose it to guide you to build personalized custom sequences and targeted video messaging.
Why I Picked BombBomb: What I appreciate most about BombBomb is that it generates a checklist of what videos to record based on audience segment data. It also provides video outlines and scripts so you have everything you need to record. This is how you can send tailored video emails at scale. Beyond that, BombBomb also helps with video copy editing and suggestions to improve your campaign.
Standout Features and Integrations
Features include its intricate video player customization, campaign performance tracking, thread length tracking, viewer reactions. My favorite part about BombBomb is its engagement insights and auditing; which help you improve your email sequences before sending videos.
Integrations like its browser extensions allow you to use it on Chrome and Microsoft Edge. It also includes integrations withFacebook, Hubspot, LinkedIn, Outlook, Outreach, Salesforce, Twitter and YouTube, and more to create a coordinated email marketing strategy.
Pros and cons
Pros:
- Mobile App for iPhone, iPad, and Android
- Offers recommendations to improve videos
- Excellent customer support
Cons:
- Slow loading interface
- Lacks detailed data-reporting
The focal point of Biteable’s video email marketing software is making on-brand videos. WIth its exhaustive customization options, I believe they succeed in that aspect.
Why I Picked Biteable: My favorite part about Biteable is its huge library of over a hundred templates depending on context and purpose. Other customization options allow you to finetune your videos for your brand and your audience.
Standout Features and Integrations
Features include video templates fit for any situation, purpose, audience, and messaging. Its branding tools are designed to automatically be applied with one click, which saved me a lot of time. Using Biteable allowed me to quickly create multiple branded preset customizations, with brand-aligned color palette, font, logo, and design.
Integrations include Google Workspace, Microsoft Office, Slack, and Zoom.
Pros and cons
Pros:
- Incredibly customizable
- Variety of animations
- User-friendly
Cons:
- Lacks sufficient integrations
- For startups, the cost can be expensive
Mailchimp is an email marketing platform renowned for its user-friendly interface and robust set of features. It allows businesses to create, send, and analyze email campaigns, making it a popular choice for marketers of all skill levels.
Why I Picked Mailchimp: The platform allows users to effortlessly embed video thumbnails that link directly to their hosted videos, enhancing engagement and driving higher click-through rates. Additionally, Mailchimp's advanced segmentation and automation tools enable personalized video content delivery, ensuring that the right videos reach the right audience at the right time.
Standout Features and Integrations
Features include analytics for detailed insights into campaign performance, including video engagement metrics. Another notable feature is the A/B testing capability, allowing users to test different video email formats and optimize for the best results. Furthermore, Mailchimp's drag-and-drop email builder makes it easy to design visually appealing emails that incorporate video content, even for those with limited design skills.
Integrations include Shopify, WooCommerce, BigCommerce, Magento, WordPress, Salesforce, HubSpot, Zendesk, Stripe, QuickBooks, Slack, Google Analytics, and hundreds of others.
Pros and cons
Pros:
- Good automation features for personalized campaigns
- Customizable templates
- Easy-to-use interface with drag-and-drop features
Cons:
- No email scheduling on free plan
- Larger audience lists can be pricey
Zight (formerly CloudApp) improves communication with asynchronous video meetings. It also includes extra features for contextualizing videos and adding interactive elements to push the conversation forward.
Why I Picked Zight: While most of the tools here work for asynchronous communication with prospects and customers, Zight has extra features like enabling annotations on your video, emojis, commentary, arrows, and more.
Standout Features and Integrations
Features that stood out to me most is its ability to overlay a webcam recording and screen recording on videos. This makes it so easy to humanize any product demo or onboarding. I also enjoy its smart branding features, like customizable thumbnails, image editors, and more.
Integrations include Adobe XD, Asana, Basecamp, Chrome, Drift, Freshdesk, FreshService, Giblab, Google Docs Lite, LiveAgent, Medium, Microsoft Office, Slack, Trello, WordPress, Zapier, Zendesk, and Zoho CRM.
Pros and cons
Pros:
- GIFs provide a great customizable option
- Clients click the URL that they’re given by the sender and can view their video without having to create a Zight account
Cons:
- Chrome extension can sometimes be slow to load
Hippo is a video creation platform focused on customer experience. With its AI backend, it helps you make scalable videos all while personalizing the context according to the buyer journey.
Why I Picked Hippo Video: Because of its CX focus, Hippo is built to increase interactivity between you and your prospects and customers. From my experience, few tools have Hippo Video’s pre-made Video Flows that are customizable for each individual prospect. This library of templates works for multiple use cases and situations. I personally struggled most before with recording over and over until I got the perfect video, but with Hippo Video, it’s possible to prepare videos ahead of time.
Standout Features and Integrations
Features include a built-in teleprompter feature that allows you to insert your notes or entire script, and it’ll play on your screen as you record live. I also like its In-App video editor contained in Hippo Video’s dashboard, which enables static or animated thumbnails.
Integrations include Chrome, Gmail, Hubspot, LinkedIn, Mailchimp, Outlook, Salesforce, SalesLoft, Slack, Zapier, and Zoom.
Pros and cons
Pros:
- Collects testimonials
- Collects testimonials
- Enables sales and support messages
Cons:
- Minimal video customization options
- Slow video loading
As a video-hosting system, Vadoo.tv helps you skyrocket engagement with prospects in the middle-to-later stages of the sales funnel.
Why I Picked Vadoo.tv: Vadoo.tv is best for remote sales pitches, in my opinion. It’s an easy-to-use system that requires little know-how. With it, I found it effortless to set up informative and educational videos for potential customers.
Standout Features and Integrations
Features that I thought were unique include its complex video management abilities. You can set up a profile channel, private uploading, and store unlimited videos. I especially thought it convenient that Vadoo.tv lets you request customer feedback and testimonials in video format via email from your customers.
Integrations include Amazon S3, Google Drive, Integrately, Pabbly Connect, Publitio, Vimeo, YouTube, and Zapier.
Pros and cons
Pros:
- Comes with plenty of storage space
- Good customer service support
- Customized landing pages
Cons:
- Loading times can be slow
The Best Video Email Marketing Software Summary
| Tools | Price | |
|---|---|---|
| HubSpot Marketing | From $800/month + $45/month for additional seats | Website |
| Vidyard | No details | Website |
| Loom | From $8/user/month (billed annually) | Website |
| Quickpage | From $21/month | Website |
| BombBomb | From $33 a month | Website |
| Biteable | From $49/month | Website |
| Mailchimp | From $13/month | Website |
| Zight | From $9.95 per month | Website |
| Hippo Video | From $15/month | Website |
| Vadoo.tv | From $10/month | Website |
Compare Software Specs Side by Side
Use our comparison chart to review and evaluate software specs side-by-side.
Compare Software
Selection Criteria For the Best Video Email Marketing Software
Instead of wasting a lot of time sifting through the top video email markeitng software on the market (like I did), learn from my experience. During my time managing targeted email marketing strategies, I narrowed down important factors that I used to assess the tools on this list:
Core Functionality
When evaluating various video email marketing software, I made sure they had the following core functionalities:
- Empower you to edit videos with many personalization options
- Include automated tools to optimize your email marketing sequences
- Allow you to track the performance of emails embedded with video
Key Features
To deliver the core functionality I outlined above, here are some features I think are key in video email marketing software:
- Robust video storage: The software needs to securely hold your library of videos to use and reuse.
- Screen or webcam recording: While not a requirement, a software that screen-records or includes webcam recording helps you create live content or videos on the fly.
- Segment targeting: As an email marketing software, the tool should help you target video messaging to email segments.
- Video customization: The more options, the merrier. The software should have rich editing features, video templates, branded customization, transcription, translation, and more.
- Campaign tracking: Your business needs software that tracks key tools like email open rates, click-through rates, conversions, and deliverability rates. This data is useful for iterating on better versions of your video email campaign.
- Automation: A quality system should also tackle trigger-based email marketing automation so that auto-personalized videos can be sent to the relevant segmented drip campaign based on user analytics.
Usability
The software’s user experience should be well organized and make the video creation and sharing process smoother. The menus and general layout should be clean and have sensible, non-confusing options. The library should be easy to access and navigate, preferably with a sorting or filtering feature. Finally, consider the video editor’s usability -- opting for software with drag-and-drop is a smart idea.
Integration
Many of the tools I’ve chosen integrate with email marketing systems like MailChimp, ActiveCampaign, GetResponse, etc. While email marketing software integrations are helpful, they aren't a must. Most (if not all) video email marketing software uses unique code you can embed in your email system of choice.
Value for Money
Prices differ depending on the software features, but they generally range from $10 to a max of about $50, monthly. If the tool has a cheaper price tag, it still must have basic features like video capture and editing features.
People Also Ask
Since diving deep into the world of video email marketing software, I’ve come across the following common questions.
What are the benefits of using videos in email marketing campaigns?
Other Marketing Software Reviews
Marketing software comes in all shapes and sizes, from social media platform management to website and product reporting. You'll probably need several tools to cover the whole gambit of needs. Here are some other software review lists that I recommend checking out:
- Best Marketing Software
- Marketing Strategy Software
- Marketing Management Software
- White Label Email Marketing Software
- Content Analytics Software
- Marketing Automation Software
- Product Marketing Software
- Social Media Management Software
- Webinar Software
Which software is your new best friend?
Video email marketing software is a powerful, effective tool for your email marketing campaigns.
With this software, your company will have the tools it needs to increase its chances of customer engagement, open emails, and click-through rates.
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