10 Melhores Softwares de Colaboração de Marketing em 2026

Visão geral dos 10 melhores softwares de colaboração de marketing

1. 

   1

   Papirfly

   Best for maintaining brand consistency

   • Not available
   • Pricing upon request

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   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Papirfly is a brand management and marketing collaboration platform that combines digital asset management, templated content creation, campaign planning, and approval workflows for distributed marketing teams.

   Who Is Papirfly Best For?

   Papirfly is a strong fit for mid-to-large enterprises with multi-region or franchise marketing teams that need to manage brand governance across many markets and content creators.

   Why I Picked Papirfly

   Papirfly is one of my top picks because I love how it puts brand governance directly into the hands of every content creator on your team. The templated content creation feature locks down brand elements like logos, fonts, and colors, so local teams and frontline creators can produce social, video, print, and display ads without ever going off-brand. I also like the Brand Portal, which centralizes brand guidelines, approved assets, and campaign materials in one place that anyone in the organization can actually access.

   Papirfly Key Features

   • Campaign management: Plan, schedule, and track marketing activities across teams with real-time dashboards showing task status, budgets, and campaign timelines.
   • Multi-stage approval workflows: Set up single or multi-stage review projects for creative assets and DAM content, with automated email notifications and in-platform annotation tools.
   • AI auto-tagging: Automatically applies metadata to uploaded assets using visual recognition, making assets searchable and consistently categorized across your entire library.
   • Automatic asset renditions: Instantly generates channel-ready image variants with predefined crops, formats, and focal point detection to reduce manual resizing.

   Papirfly Integrations

   Papirfly offers a large library of integrations across categories like CMS, CRM, creative tools, and marketing platforms, including Adobe Creative Cloud, Figma, Salesforce, Hootsuite, Shopify, Google Workspace, Mailchimp, Jira, and Slack-alternative collaboration tools like monday.com and Trello. It also integrates across the Microsoft ecosystem, including Microsoft 365 and SharePoint, and provides a REST API for custom integrations.

   Pros and Cons

   Pros:

   • Built-in DAM ties directly to templates
   • Scales asset production across multiple markets
   • Non-designers can produce on-brand assets independently

   Cons:

   • Adding new formats may incur extra costs
   • Advanced template setup requires training time
   Learn more about Papirfly:

   • Check out Papirfly on their website
2. 

   2

   Wrike

   Best for collaboration across all marketing teams

   • Free plan + 14-day trial + demo available
   • From $10/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Wrike is a project management and collaboration tool that provides teams with a platform to manage tasks, track work progress, and share documents.

   Why I picked Wrike: Wrike is a work management platform designed to assist teams in collaborating and managing projects efficiently. The platform enables users to create tasks, assign them to team members across different marketing departments, track progress, and communicate within the team. Wrike also offers a variety of resources such as a resource hub, blog, educational guides, webinars, and a community for user engagement and learning. 

   The software also includes dynamic request forms that allow for the submission and management of work requests, streamlining the intake process. It also facilitates proofing and approvals, which enable teams to review and sign off on creative assets efficiently. Wrike additionally provides dashboards for monitoring project progress and performance, as well as reporting tools for analyzing marketing performance.

   Wrike Standout Features and Integrations

   Features include Gantt charts, marketing calendars, tailored workflows, time tracking, resource management tools, workflow automation tools, and collaboration features like live editing, document sharing, and real-time comments.

   Integrations include Slack, Salesforce, Microsoft Teams, Adobe Creative Cloud, Google Sheets, Miro, Tableau, Zoom, Google Drive, and Microsoft OneDrive.

   Pros and Cons

   Pros:

   • Helps keep teams on the same page
   • Allows users to create custom workflows
   • User-friendly interface

   Cons:

   • Notifications system needs improvement
   • Limited reporting capabilities
   Learn more about Wrike:

   • Check out Wrike on their website
   • Read my in-depth review of Wrike
   • Explore best alternatives to Wrike
3. 

   3

   Smartsheet

   Best for proofing workflows

   • 30-day free trial + demo available
   • From $9/user/month (billed annually)

   Visit Website

   Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Smartsheet for Marketing is a platform designed to help marketing and creative teams manage their work, content, and resources in a centralized location.

   Why I picked Smartsheet: I chose Smartsheet for its proofing capabilities, which are crucial for marketing teams handling multiple creative assets. The integrated proofing feature allows teams to review, annotate, and approve creative work directly within the platform. This reduces the back-and-forth emails and ensures that feedback is centralized and easily accessible. The integration with Brandfolder further enhances digital asset management, ensuring that all marketing materials are organized and easily retrievable. 

   Additionally, Smartsheet has comprehensive campaign management and marketing calendars. These features ensure consistency across channels and consolidate campaign execution by centralizing resources. It also offers marketing request forms and task automation.

   Smartsheet Standout Features and Integrations

   Features include dashboards and reports, resource management, web and mobile work apps, marketing templates, and AI for the creation of quick dashboard charts and contextual help.

   Integrations include Adobe Creative Cloud, Slack, Google Workspace, Jira, Microsoft Office 365, Box, DocuSign, Tableau, Salesforce, ServiceNow, Dropbox, OneDrive, Evernote, GitHub, and Zapier. 

   Pros and Cons

   Pros:

   • Real-time collaboration and proofing
   • Automates repetitive tasks
   • Customizable templates

   Cons:

   • Time consuming setup process
   • Mobile app is not as robust as the web-based version
   Learn more about Smartsheet:

   • Check out Smartsheet on their website
   • Read my in-depth review of Smartsheet
   • Explore best alternatives to Smartsheet
4. 

   4

   Slack

   Best for team communication

   • Free plan available
   • From $7.25/user/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Slack is a team messaging platform that helps business teams plan, schedule, and manage multiple projects.

   Why I picked Slack: The platform is a team messaging tool that provides simple communication and collaboration capabilities on any scale. Slack provides centralized and organized communication features that allow your teams to speak with each other and share crucial updates, information, files, and more essential project data. If team members are offline, too busy to respond, in a meeting, or you’re offline, Slack allows users to create workspace environments with notifications, status updates, and rich profiles - now, you don’t have to chase down anyone for an answer.

   Slack is for organizations and marketing teams of any size that need a tool for letting anyone speak in an online space. Other than organizing chat messages, Slack helps users share files, use audio and video chat, and enable document management. The platform offers an open API that allows you to create custom integrations with the tool and develop nearly endless possibilities.

   Slack Standout Features and Integrations

   Features include collaboration channels, file sharing, enterprise-grade security, workflow automation, public and private channels, direct messaging, document management, an employee directory, project management, and video conferencing.

   Integrations include Basecamp, Box, ClickUp, DocuSign, Freshbooks, Freshdesk, Google Calendar, Lucidchart, monday.com, Outlook, Pipedrive, ServiceNow, Webex Meetings, Wrike, Zoho Assist, and others.

   Pros and Cons

   Pros:

   • An extensive integration library
   • Allows for simple team communications
   • It’s easy to navigate

   Cons:

   • There’s a lack of privacy controls
   • The file preview options need improvement
   Learn more about Slack:

   • Check out Slack on their website
5. 

   5

   Screendragon

   Best for configurable approval processes

   • Not available
   • Pricing upon request

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Screendragon is an enterprise marketing workflow platform that connects project management, approval automation, resource planning, and budget tracking with procurement and financial systems through native integrations.

   Who Is Screendragon Best For?

   Screendragon is a strong fit for enterprise marketing teams and large agencies managing complex, multi-stakeholder creative operations at scale.

   Why I Picked Screendragon

   I picked Screendragon as one of the best because its approval workflow capabilities go far beyond simple sign-off chains. Using the no-code visual workflow builder, I can design multi-step approval sequences with conditional routing, meaning a campaign asset that needs legal sign-off gets routed differently than one that only needs a brand review. I also love that all decisions, comments, and marked-up versions are captured centrally, so the audit trail is automatic. That side-by-side version comparison alone saves a lot of back-and-forth.

   Screendragon Key Features

   • Resource capacity planning: View team workloads across projects and adjust assignments based on real-time availability data.
   • Creative brief builder: Create structured, templated briefs that capture project requirements before work begins.
   • Budget tracking: Monitor project spend against allocated budgets at the campaign or project level.
   • Configurable dashboards: Build custom reporting views that surface project status, task progress, and team activity in one place.

   Screendragon Integrations

   Screendragon offers pre-built integrations with tools like Aprimo, HubSpot, Microsoft Power BI, Sitecore, Ziflow, Brandfolder, Smartsheet, Workato, Amazon S3, and Google Cloud Platform Storage, along with connectors for Jira, Salesforce, SAP, NetSuite, and Microsoft 365. Its in-house Connection Manager serves as the integration layer connecting Screendragon to your wider marketing, DAM, CRM, finance, and BI ecosystem. A REST-based open API with OAuth 2.0 authentication is also available for custom integrations.

   Pros and Cons

   Pros:

   • Handles complex multi-client campaign management
   • Built-in rate card and budget tracking
   • Multi-step approval workflows with conditional routing

   Cons:

   • Overwhelming for small or simple teams
   • Initial setup demands significant time investment
   Learn more about Screendragon:

   • Check out Screendragon on their website
6. 

   6

   Enji

   Best for small business marketing

   • 14-day free trial
   • From $29/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Enji is designed to meet the needs of small business owners and solopreneurs who may not have extensive marketing expertise but are eager to achieve effective results. It offers an all-in-one marketing solution with tools for marketing planning, content creation, scheduling, and performance tracking. By combining marketing project management with execution tools like AI-driven copywriting, social media scheduling, and marketing strategy generation, Enji helps businesses manage and execute marketing efforts from one platform.

   Why I Picked Enji

   I picked Enji for its ability to support small business owners and solopreneurs with both marketing planning and execution. Its marketing strategy generator helps create customized marketing plans tailored to your business needs, while the AI copywriting feature generates content aligned with your brand voice. Combined with its social media scheduler and marketing calendar, Enji helps users organize campaigns, create content, and manage marketing activities without relying on multiple separate tools.

   Enji Key Features

   In addition to its standout features, Enji offers:

   • Customer Persona Generator: Helps define and understand target audiences through detailed customer personas.
   • AI Idea Generators: Provides creative ideas for social media and blog content to support ongoing marketing efforts.
   • Marketing Calendar: Helps plan and organize marketing activities while keeping campaigns and schedules on track.
   • Campaign Templates: Offers pre-designed templates for launching marketing initiatives more efficiently.
   • Performance Tracking: Centralizes marketing metrics and analytics to help monitor campaign effectiveness and performance trends.

   Enji Integrations

   Integrations by Enji are not currently listed.

   Pros and Cons

   Pros:

   • Marketing calendar organizes campaigns, tasks, and content scheduling in one place
   • Built for non-marketers with simple tools and guided marketing workflows
   • Central dashboard organizes marketing tasks, calendar, and content planning

   Cons:

   • Focus primarily on small businesses rather than larger marketing teams
   • Feature set may feel basic for experienced marketing professionals
   Learn more about Enji:

   • Check out Enji on their website
7. 

   7

   Canva

   Best for marketing collateral collaboration

   • Free trial + free plan available
   • From $144/user/year (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Canva helps marketing teams collaborate and effectively plan, design, create, share, and publish various marketing collateral.

   Why I picked Canva: Your marketing teams can use Canva to create different types of collateral, including social media posts, logos, documents, prints, graphs and charts, and other graphic designs. The platform makes it easy to invite team members to edit and review collateral via email, shareable links, or Canva folders. The tool also ensures your team has what they need to stay on brand with its Brand Kit feature, where everyone can establish and save templates, colors, fonts, logos, and all other graphic collateral.

   Canva works well for any sized business and marketing team that needs a graphic design tool that doesn’t require experience. The tool includes a real-time comments and reactions feature that enables your teams to leave design feedback. Canva’s insight function can also help you track progress and monitor how designs are performing.

   Canva Standout Features and Integrations

   Features include design templates, image editor, print management, content management, visual discovery, filtered views, user tagging, electronic signatures, multiple file formats, edit and change tracking, comments and annotations, and cloud storage.

   Integrations include 360Learning LMS, Brandfolder, ContentPresso, Hootsuite, HubSpot CMS Hub, Oktopost, OptiSigns, PageProof, Pexels, Post Planner, Social Champ, Vista Social, Wattpad, and others.

   Pros and Cons

   Pros:

   • Simple to implement
   • It provides many vibrant templates
   • Easy to use

   Cons:

   • It can slow down when making videos
   • High-quality downloads are only available in paid plans
   Learn more about Canva:

   • Check out Canva on their website
   • Read my in-depth review of Canva
8. 

   8

   Airtable

   Best for data collaboration

   • Free plan + free demo available
   • From $20/user/month (billed annually)

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   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Airtable helps businesses connect work at all levels to enhance efforts by centralizing data, requests, and plans.

   Why I picked Airtable: The platform is part database, part spreadsheet, that’s entirely flexible to meet your needs. Airtable helps marketing teams by combining spreadsheet formats with database tools that your teams can use to manage campaigns and track performance. The tool lets your team members collaborate and manage data about anything they need, such as editorial calendars, collections, and inventories.

   Airtable is an excellent choice for any sized business that needs a tool to help provide data transparency that will keep up as they scale. Airtable can make work more efficient by allowing teams to get a customized view of the information they need to complete their tasks. You can use the platform to sync goals to actions and simplify work to understand how your team’s work impacts performance.

   Airtable Standout Features and Integrations

   Features include document storage, audience segmentation, email marketing, calendar and reminder system, task management, brainstorming tool, content management, version control, real-time editing, video conferencing, and project management.

   Integrations include Asana, Basecamp, Box, Dropbox, Eventbrite, Evernote, Gmail, Google Calendar, Google Drive, Jotform, Pocket, Salesforce, Slack, Stripe, Trello, Typeform, Zendesk, and others.

   Pros and Cons

   Pros:

   • The user interface is excellent
   • Excellent drag-and-drop tool
   • Easy to use and sort data

   Cons:

   • Email automation is complex
   • Customer support needs work
   Learn more about Airtable:

   • Check out Airtable on their website
   • Read my in-depth review of Airtable
9. 

   9

   Trello

   Best for team management

   • Free plan + free trial available
   • From $5/user/month (billed annually)

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   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Trello is a collaboration tool that allows managers to distribute tasks to team members and organize team workflows.

   Why I picked Trello: With Trello, you can create a marketing team and add new members to projects whenever you need to. Trello helps simplify entire marketing projects with a clear overview of what’s been done and what teams need to do next. The platform uses a visual Kanban board with boards, lists, and cards to help you organize and prioritize your team’s work.

   Trello is suitable for smaller teams that work with in-house teams, contractors, freelancers, and other non-in-house employees. Your teams can communicate and tag each other on project cards, attach and share files, and move cards to different lists to track work and archive assignments when they’re done. Trello also allows teams to put up creative ideas to implement at a later time when approved and discuss editorial calendars.

   Trello Standout Features and Integrations

   Features include a Kanban board, task management, project management, progress tracking, workflow creation and management, calendars, dashboards, automation rules, and workflow templates.

   Integrations include Beeminder, Flow XO, Freshdesk, Front, OneLogin, Pabbly Connect, Pomello, SnipHero, Sunsama, TimeDoctor, WireframePro, Zapier, Zoho Desk, and others.

   Pros and Cons

   Pros:

   • Excellent interface configuration options
   • Regular updates
   • Optimized for desktop and mobile

   Cons:

   • The calendar view makes it difficult to view projects
   • It can’t create multiple views on the same board
   Learn more about Trello:

   • Check out Trello on their website
   • Explore best alternatives to Trello
10. 

    10

    Buffer

    Best for social media workflow collaboration

    • Free plan available
    • From $5/month per channel (billed annually)

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    Customer Rating:4.4/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Buffer helps teams collaborate and drive engagement and results on social media.

    Why I picked Buffer: If you need a tool that will help your marketing teams collaborate and work together to handle your social media needs, Buffer can help them by providing a dedicated space to create new ideas. Buffer allows you to assign different roles to each team member depending on what’s appropriate for them. After developing new content ideas, you can use the permission levels to let you choose who can post to your social media channels to help your teams move fast.

    Buffer is suitable for any sized business that needs a tool that will provide visual marketing features, audience engagement capabilities, and detailed analytics for their social media channels. It allows you to review posts for quality and ensure everything matches your brand before publishing. Buffer also helps you stay on top of content performance thanks to its automated reporting capabilities.

    Buffer Standout Features and Integrations

    Features include customizable reports, engagement tracking, automated content publishing, brand tracking, content management, customer engagement, multi-network management, social media monitoring, post-scheduling, and conversion tracking.

    Integrations include Audiense, Evernote, Google Drive, Klipfolio, Mailchimp, ProjectManager, PromoRepublic, Rambox, Rebrandly, Slack, Trello, Typeform, WordPress, Zapier, Zoho Flow, and others.

    Pros and Cons

    Pros:

    • It provides top-notch analytics
    • The scheduling feature is straightforward to use
    • Allows post customization for each channel

    Cons:

    • No notifications when something goes wrong
    • The interface can become complex
    Learn more about Buffer:

    • Check out Buffer on their website
    • Read my in-depth review of Buffer
    • Explore best alternatives to Buffer