10 melhores softwares de gestão de projetos de marketing para 2026

Análises do melhor software de gestão de projetos de marketing

1. 

   1

   Wrike

   Best for collaboration between marketing teams

   • Free plan + 14-day trial + demo available
   • From $10/user/month (billed annually)

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Wrike is a project management and work management tool designed to facilitate team collaboration and project tracking. The platform is suitable for various departments such as marketing, HR, and sales, and supports complex project management needs with enterprise-grade tools.

   Why I picked Wrike:

   Wrike excels with its customizable dashboards, allowing teams to track campaign progress and performance metrics in real time. Its robust task management system ensures all team members stay on track with deadlines through automated workflows and dependencies. Additionally, Wrike’s advanced reporting tools provide in-depth analytics, helping marketers make data-driven decisions. The platform also offers powerful proofing and approval features for creative reviews and collaboration between marketing teams, ensuring high-quality output and faster project completion.

   Standout features & integrations:

   Features include intuitive Gantt charts, time tracking, resource management, budget tracking, branded workspace customization, advanced security protocols, pre-built marketing templates, automated notifications, and workload management.

   Integrations include Google Drive, Dropbox, Microsoft OneDrive, Salesforce, HubSpot, Marketo, Slack, Microsoft Teams, Zoom, Google Calendar, Outlook, Jira, GitHub, Trello, Asana, Evernote, and Zendesk.

   Pros and Cons

   Pros:

   • Tracks multiple projects and tasks
   • Automated workflow capabilities
   • Extensive customization options

   Cons:

   • Mobile app is not as feature-rich as desktop version
   • Can be difficult to learn the platform
   Learn more about Wrike:

   • Check out Wrike on their website
   • Read my in-depth review of Wrike
   • Explore best alternatives to Wrike
2. 

   2

   Productive

   Best for agency project budget tracking

   • 14-day free trial
   • From $10/user/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Productive is a project management software designed to help teams organize their workflow, track project progress, and manage time and budgets efficiently. 

   Why I picked Productive

   Productive’s features make it especially well-suited for managing project workflows that need frequent monitoring and adjustments. With tools for setting up project timelines, assigning tasks, and tracking time, you can keep tabs on who’s working on what and allocate resources accordingly. A budget tracking feature also lets you manage expenses in real-time, preventing overspend. For marketing teams, forecasting and profitability reporting help you see which projects bring the most value. Productive's reporting functionalities provide actionable insights, allowing you to adapt plans as campaigns evolve.

   Standout features & integrations:

   Features include Gantt charts, sales CRM, revenue recognition, profitability tracking, project templates, real-time reporting, centralization of project updates, task ownership, timeline management, and financial oversight.

   Integrations include Jira, HubSpot, Xero, Google Calendar, Sage, Outlook, Slack, BugHerd, HiBob, Personio, BambooHR, and QuickBooks.

   Pros and Cons

   Pros:

   • Workload and capacity planning features
   • Good visual task management
   • Combines resourcing, projects, and financials

   Cons:

   • May not be ideal for those strictly looking for project management functions
   • Initial setup can be time-consuming
   Learn more about Productive:

   • Check out Productive on their website
3. 

   3

   Kantata

   Best for full lifecycle project delivery

   • Not available
   • Pricing upon request

   Visit Website

   Customer Rating:4.2/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Kantata is a project management platform designed for agencies and professional services teams that need to manage campaigns across their entire lifecycle. From planning and resourcing to delivery, reporting, and client collaboration, it provides the tools you need to keep projects on track and ensure every campaign is delivered on time and within budget.

   Why I picked Kantata

   I like that Kantata goes beyond task tracking to support the full lifecycle of marketing project delivery. Its planning and staffing features make sure the right creatives, strategists, and account managers are assigned to each project. Real-time dashboards help you monitor progress, campaign health, and budget burn, while reporting tools allow you to analyze performance across your portfolio. By connecting every stage of marketing project delivery, Kantata reduces silos and helps teams execute campaigns more smoothly.

   Standout features & integrations:

   Features include dynamic dashboards with portfolio health views, scenario-specific reports, automated resource assignment, client sentiment tracking through pulse surveys, and flexible reporting that lets you demonstrate campaign impact. Kantata also supports time and expense tracking, team collaboration feeds, and centralized project documentation.

   Integrations include Salesforce, HubSpot, Slack, Microsoft Teams, Google Workspace, Jira, Trello, QuickBooks, Xero, Zendesk, Tableau, GitHub, Bitbucket, ServiceNow, Asana, and Dropbox.

   Pros and Cons

   Pros:

   • Facilitates team collaboration
   • Advanced resource management options
   • Wide range of features for time and task management

   Cons:

   • Customizing reports can be complicated
   • Time entry process could be improved
   Learn more about Kantata:

   • Check out Kantata on their website
4. 

   4

   Screendragon

   Best for AI-powered project management

   • Not available
   • Pricing upon request

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Screendragon is a marketing project management software designed to help your team plan, execute, and monitor marketing projects efficiently. It offers a centralized platform where you can manage tasks, resources, and content, ensuring everyone stays aligned and informed.

   Why I picked Screendragon

   One of the reasons I chose Screendragon is its advanced AI workflow automation capabilities. You can create custom workflows that route tasks and assets to the right team members at the appropriate times. Additionally, Screendragon's resource management tools provide real-time insights into team capacity and project timelines. You can easily allocate resources based on availability and skill sets, helping to prevent overloading team members and ensuring that projects are staffed appropriately.

   Standout features & integrations:

   Features include customizable dashboards, budget management, time tracking, task management, project templates, resource scheduling, digital asset library, project reports, status trackers, capacity planning heatmaps, automated scheduling, and real-time dashboards.​

   Integrations include MS Power BI, Slack, MS Teams, Zapier, Google Drive, Trello, Microsoft 365, Box, Jira, Microsoft OneDrive, and PeopleSoft.

   Pros and Cons

   Pros:

   • Can tailor the platform to your specific needs
   • Good resource planning features
   • Integrates various tools like project management and budget tracking

   Cons:

   • Time-consuming setup
   • The platform's depth can lead to complexity
   Learn more about Screendragon:

   • Check out Screendragon on their website
5. 

   5

   Enji

   Best for solopreneur and small business marketing

   • 14-day free trial
   • From $29/month

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

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   Enji is a marketing project management platform designed to help small teams plan, execute, and track marketing campaigns in one place. Users can create marketing strategies using guided workflows and campaign templates, which automatically generate sequenced tasks and calendar activities. The platform also includes built-in content planning, scheduling, and KPI tracking tools to help teams monitor campaign performance.

   Who Is Enji Best For?

   Enji is a good fit for small marketing teams and solo marketers who need a structured way to plan, execute, and track campaigns without a complex tool stack.

   Why I Picked Enji

   I've included Enji in my top picks because I love how it eliminates the blank-page problem that kills most campaign planning. Instead of starting from scratch, you pick from a range of pre-built campaign templates, covering things like list-building pushes, seasonal promotions, and new offer launches, and Enji populates your to-do list automatically with tasks already timed out and sequenced. I also like that the campaign plan and the execution happen in the same place; your tasks, content tools, and scheduler all sit inside the same workflow, so you're not jumping between tabs to actually run the campaign. The built-in metrics recommendations per campaign are a nice touch, since Enji tells you exactly what to track rather than leaving you to figure that out after the fact.

   Enji Key Features

   • Marketing strategy builder: Set your business goals, target audience, and marketing channels in a guided setup that shapes your overall plan.
   • Content calendar: Schedule and view all planned content across channels in a single calendar view.
   • Task management: Create, assign, and track individual marketing tasks with due dates and status updates.
   • Marketing budget tracker: Log and monitor spending across campaigns to keep your marketing budget on track.

   Enji Integrations

   Integrations are not currently listed by Enji.

   Pros and Cons

   Pros:

   • Performance metrics are linked to campaign types
   • Approval workflows are integrated with task lists
   • Built-in marketing templates for fast campaign setup

   Cons:

   • Customization options are restricted versus competitors
   • No dedicated mobile app for campaign management
   Learn more about Enji:

   • Check out Enji on their website
6. 

   6

   Air

   Best for AI-driven asset search

   • Free plan + demo available
   • From $900/month (billed annually)

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Air is a creative operations platform that combines digital asset management with project collaboration tools for marketing teams. It gives you a visual workspace to collect, approve, and share creative content while keeping all your brand assets organized and easy to access.

   Why I picked Air:

   I picked Air because it helps marketing teams find and manage creative content faster using AI-driven search. You can locate visuals by color, object, or dialogue, which saves hours when you’re managing high volumes of assets. Air also keeps every file version in one place, so you can track updates across campaigns without losing context. I also like how its automatic video and audio transcription makes content instantly searchable, a rare time-saver for creative review cycles.

   Air standout features and integrations:

   Features include AI-powered search, visual workspace previews, version stacking, facial recognition tagging, video and audio transcription, and access-controlled libraries.

   Integrations include NetSuite, Salesforce, HubSpot, Slack, ChatGPT (OpenAI), Microsoft Dynamics CRM, Microsoft Teams, Zendesk, Jira Software Cloud, Shopify, Asana, and ClickUp.

   Pros and Cons

   Pros:

   • Facial recognition automates photo tagging
   • Version stacking simplifies asset tracking
   • AI-driven search enhances content discovery

   Cons:

   • High pricing restricts small teams
   • Limited viewing customization options
   Learn more about Air:

   • Check out Air on their website
   • Read my in-depth review of Air
7. 

   7

   ProWorkflow

   Best for real-time project tracking

   • Free trial available
   • From $18/user/month (billed annually)

   Visit Website

   Customer Rating:4.5/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   ProWorkflow caters to marketing teams and creative agencies looking to improve their project management processes. It offers real-time project tracking, time management, and invoicing capabilities, which can help your team stay organized and focused. By integrating with existing tools, ProWorkflow enhances collaboration and improves operational efficiency, making it an ideal choice for marketing professionals seeking to optimize their project workflows.

   Why I Picked ProWorkflow

   I picked ProWorkflow because it excels in providing real-time project tracking and profitability insights, which are crucial for marketing project management. The software's detailed time tracking helps you monitor time spent on tasks, ensuring resources are used optimally. Additionally, its invoicing feature enables seamless financial management and keeps projects within budget. These functionalities address the need for effective resource allocation and financial oversight in marketing projects.

   ProWorkflow Key Features

   In addition to its standout real-time tracking, ProWorkflow offers:

   • Task Management: This feature allows you to organize and prioritize tasks, ensuring that your marketing projects stay on track.
   • Client Management: ProWorkflow provides tools to facilitate client collaboration through direct communication and file sharing.
   • Reporting: Generate insights into project performance and budget tracking, enabling data-driven decision-making.

   ProWorkflow Integrations

   Integrations include Xero, QuickBooks, FreshBooks, MYOB, Dropbox, Box, Google Drive, OneDrive, Microsoft Office, and Zapier. An API is also available for custom integrations.

   Pros and Cons

   Pros:

   • Invoicing capabilities help maintain financial oversight in projects
   • Real-time project tracking enhances team productivity and accountability
   • Time management features aid in efficient resource allocation

   Cons:

   • Reporting functionality needs improvement for generating simple reports
   • Mobile app lacks some features available in the desktop version
   Learn more about ProWorkflow:

   • Check out ProWorkflow on their website
8. 

   8

   Zoho Projects

   Best for timeline driven campaigns

   • Free plan + 15-day trial + demo available
   • Pricing upon request

   Visit Website

   Customer Rating:4.3/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   For marketing teams looking for an efficient way to manage their projects, Zoho Projects presents an attractive option. It caters to businesses of all sizes across various industries, offering tools that are particularly beneficial for marketing professionals. By addressing challenges such as task coordination and time management, Zoho Projects helps streamline marketing efforts and enhance team collaboration.

   Why I Picked Zoho Projects

   I picked Zoho Projects because it excels in task management and team collaboration, which are crucial for marketing projects. The platform's task management feature allows you to break down complex marketing campaigns into manageable tasks, ensuring nothing gets overlooked. Additionally, the collaboration tools enable your team to communicate seamlessly, reducing the chances of miscommunication. This combination of features effectively addresses the common challenges faced by marketing teams.

   Zoho Projects Key Features

   In addition to task management and collaboration, Zoho Projects offers several other features that are valuable for marketing management:

   • Time Tracking: This feature helps your team keep track of the time spent on various tasks, ensuring projects stay on schedule.
   • Gantt Charts: These charts provide a visual representation of project timelines, helping you manage deadlines and dependencies.
   • Issue Tracking: This tool allows you to identify and resolve project issues quickly, maintaining workflow efficiency.
   • Document Management: You can store and share important marketing documents, ensuring easy access for your team.

   Zoho Projects Integrations

   Integrations include Slack, Google Drive, Microsoft Teams, Dropbox, Zapier, GitHub, Bitbucket, OneDrive, Box, and Microsoft Outlook. Additionally, an API is available for custom integrations.

   Pros and Cons

   Pros:

   • Built in time tracking tools
   • Visual Gantt charts for timelines
   • Detailed task hierarchies for campaigns

   Cons:

   • Mobile app lacks advanced features
   • Steeper onboarding for new users
   Learn more about Zoho Projects:

   • Check out Zoho Projects on their website
9. 

   9

   Notion

   Best for centralizing marketing plans

   • Free plan + free trial + free demo available
   • From $10/user/month

   Visit Website

   Customer Rating:4.6/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

   

   Notion helps teams organize, plan, and execute marketing campaigns in a single workspace. It offers tools for task management, content creation, and collaboration, enabling teams to streamline their marketing efforts efficiently.

   Why I picked Notion:

   Notion provides a unique approach to marketing project management. Its ability to centralize documents, wikis, and projects within a single platform sets it apart from other tools. It’s the best for centralizing marketing plans because it provides a connected workspace that streamlines the planning and tracking of marketing strategies, ensuring all team members are aligned and informed.

   Standout features & integrations:

   Features include an integrated AI assistant, powerful document creation, centralized wikis, connected project workflows, and a unified calendar. 

   Integrations include Slack, Google Calendar, Google Drive, Trello, GitHub, Figma, Asana, Jira, Evernote, and Zendesk.

   Pros and Cons

   Pros:

   • Customizable templates for various marketing needs
   • Real-time collaboration and progress tracking
   • A centralized platform for all marketing activities

   Cons:

   • Lack of offline capabilities
   • It may have a learning curve for new users
   Learn more about Notion:

   • Check out Notion on their website
   • Read my in-depth review of Notion
10. 

    10

    Workzone

    Best for marketing project oversight

    • 14-day free trial + free demo available
    • From $8/user/month (billed annually)

    Visit Website

    Customer Rating:4.7/5This rating combines scores from multiple user review sites to reflect overall customer sentiment about the product.

    

    Workzone streamlines oversight for marketing projects by providing visibility and control over complex campaigns and initiatives. It allows teams to easily track progress, manage tasks, and collaborate effectively, ensuring projects stay on schedule and within budget.

    Why I picked Workzone:

    Workzone offers detailed oversight capabilities that distinguish it from other marketing project management software. Its ability to provide a high-level view of all projects, coupled with detailed reporting makes it ideal for marketing project oversight. Workzone is best for marketing project oversight because it enables teams to monitor progress, manage resources, and ensure alignment with goals and deadlines.

    Standout features & integrations:

    Features include project management, task management, document collaboration, time tracking, workload reports, project templates, customizable dashboards, real-time notifications, budgeting tools, advanced reporting capabilities, secure file storage, and permission-based access.

    Integrations include Microsoft Office, Google Drive, Slack, Salesforce, QuickBooks, Box, Microsoft Project, Zapier, Outlook, and Microsoft Office 365.

    Pros and Cons

    Pros:

    • Offers interactive Gantt charts for project planning
    • Features personalized to-do lists for individual team members
    • Provides a high-level view for better project oversight

    Cons:

    • Occasional performance issues with larger files
    • Limited customization options
    Learn more about Workzone:

    • Check out Workzone on their website